Marketing A Game To Success
Вставка
- Опубліковано 18 чер 2024
- Let's talk more design over on Discord: bit.ly/3wI5ovB
A lot of developers neglect marketing their game and that can have a huge impact on the game's success. Generally developers recommend to start marketing your game as soon as possible, but what if I told you that there's a new type of marketing that you can do even before you develop your game that no one talks about?
Relevant Links
----------------------------------
Patreon: bit.ly/2SwPWDB
Twitter: bit.ly/3wGQ1TR
Video Contents
----------------------------------
0:00 Intro
0:33 Types of Marketing
2:08 Involvement
3:25 Grading
7:28 Contribution
11:22 Contentious
Footage Used
----------------------------------
Rainbow Six Vegas 2 Multiplayer w/Epic Face Scan
SHENZHEN I/O - Minesweeper
Live Wire - SHENZHEN I/O (No Commentary)
Opus Magnum Tournament 2020: Week 7
Infiniminer Lava Run
Welcome to the Internet - Bo Burnham (from "Inside" -- ALBUM OUT NOW)
My Friend Pedro - 14 Minutes Of S-Rank Gameplay | PAX West 2018
8 Minutes of My Friend Pedro Gameplay - E3 2018
Xbox Elite Wireless Controller Series 2 - E3 2019 - Announce Trailer
DualSense Wireless Controller Video | PS5
Dreams - Creator Early Access: Create Trailer | PS4
LittleBigPlanet 2 Announcement Trailer (HD)
Dreams PS4 | Best Creations Compilation #60
DREAMS Cowl Combat demo
HOW TO DRAW YOUR OWN PATHS & CUSTOM DESIGNS IN ANIMAL CROSSING: NEW HORIZONS
Saints Row 4 Gameplay Walkthrough - Part 1 - Character Customization
HILARIOUS SHORT GAME NIGHT! | Tee K.O.
Let's Finish Repairing This 1976 Midway Sea Wolf Arcade Game and Play It!
King of Kong Documentary Clips
Seinfeld S9 E18 - The Frogger
Hell is other demons - Gameplay
Team Fortress 2 (2021) - Gameplay (PC UHD) [4K60FPS]
PSP LOCAL MULTIPLAYER OYNAMAK (AD-HOC)
The Return of a Visionary - Josef Fares and Hazelight
A WAY OUT - Full Gameplay Walkthrough / No Commentary 【1080p HD】
It Takes Two - Official Launch Trailer
"Cuddle Monster" Development Livestream
My Friend Pedro - Launch Trailer
Just Shapes & Beats unofficial trailer
Livestream Clip
Marketing on Zero Budget
Super Meat Boy - PC Level Editor Update - First Hands On !
Left 4 Dead 2: Hatsune Miku Append Nation Online Part 1/3
Warcraft 3 World Editor Tutorial: Campaign Editor Part 1
Game Modding Beginner Tutorial
Unreal Engine 5 Revealed! | Next-Gen Real-Time Demo Running on PlayStation 5
Introducing the Source Filmmaker
Worms Armageddon (PC) Online Gameplay (HD)
[CS:GO] Joke Weapon: Violin Gun
Unravel but it's an 8★ osu! map
RED DEAD REDEMPTION 2 Gameplay Walkthrough Part 3 [1080p HD PS4 PRO] - No Commentary
ARCADE LONGPLAY - MORTAL KOMBAT 1 (4K 60FPS) RAYDEN
DOOM 1 - Gameplay Walkthrough FULL GAME (Remastered) PS4/XB1/PC
Horizon Zero Dawn - MOST AMAZING PICTURES Picked by GUERRILLA (Photo Mode Competition Week 1 & 2) - Ігри
Please for the love of what is holy, don't put all your eggs in one basket by making your game's marketing all about horse testicles :D
I'll do it
Too late.
my maze game will be marketed as doom but more space, ez.
My entire game is now going to be about horse testicles. I'm going all in.
I feel like I’m missing some context about this.
As long as it isn’t “purposely showing bad gameplay to make you want to prove them wrong” I’m up for it
God yeah I _hate_ that one.
yeah the mobile games where the player they show doesn't know basic math it really hurts
A boy is drowning
Option A: Save him
Option B: Nuke Venezuela
and the trailer footage shows B being selected….
@@ZaHandle It's because nuke was too weak. Stronger explosive could create enough shockwave so it would create a tide that would throw boy on the coast.
Wym? It ain't a bad idea actually, if it works then it works
Game development sounds insane tbh
Only if you try to make a living out of it 😉
It is crazy, but rewarding
Unity Devs, there is now a gameplay recorder package in the new input system to help with this. (+Good vid Xelu)
Wait what really ?
can you tell me how to find it ?
OOH COOL
Thank you
so you found a way to capture a video of a game on unity? 😭
@@JelowGames what’s ur point?
I remember Lucas Pope saying that when he starts a project, he needs to be able to imagine the trailer for the game, and how that will convey the appeal of the game.
If he can't figure out how to sell the game in a trailer, it's going to be an uphill battle and probably not a good idea to work on.
Hard to argue with his results, Papers Please and Obra Dinn have some of the clearest "hooks" around
I mean I already have a trailer for my game concept in mind but that's because it's a complex narrative piece and I want some form of lure to bring in an audience
I did not expect to see funorange appear in this video LOL
but great video! I swear I thought this was a video from another place that was huge. I forget that you're still extremely underrated
Tokaku.
Misaka Mikoto.
Alexander Prussak.
St. Altair.
nice to see you here
Amazing. Amazing. Amazing video. Glad to come across this channel.
@Locria Cyber Because it is
New game marketing technique? How about the Steam Deck? It is several years ahead of the times, and allows Valve to let console users to enjoy a portable PC, and play Xbox via streaming on the device. Now that Deck is quite a revolutionary marketing tactic I don't even play videogames, but I love the tech of the Deck, and follow the gaming community to try to understand what my friends are talking about. Lol...
Congrats for your first comment
Glad to see that Jabrils found this channel
@@uninable give me reasons
I agree but the algorithm don't give a shit about a video
I didn't know you had created Move or Die, i just followed you for your videos.
You're definetly awesome, guy
Same dude! Discovering someone created two unrelated things that are both awesome is the best.
You've probably already seen the video I'm talking about, but he also made the button prompt icons that are used in over a hundred games.
@@trickytreyperfected1482 indeed i saw it, the guy's great
Playable Demo needs a comeback! This is how I gave a chance to CrossCode, bought the game, and then the DLC and now recommends the game to everyone. Without the demo I wouldn't have tried it at all, and my life would be sadder for it.
For a good example of a how a dev supported modding for their game made it keep it's success you can look at Assetto Corsa. The game is still thriving, there is 4x more active players than the newer version which does not support mods.
I started crosscode and enjoyed it, then it got taken off gamepass so I cant play it anymore
It does feel like they're making something of a comeback right now. Steam recently had a few events for upcoming games from different regions, and almost all of them had playable demos! In some of them literally all had a demo!
I hope this trend continues, ’cus there have definitely been some games I really like, that I wouldn't have bought, if I hadn't gotten to play them beforehand.
We've got Deltarune and Friday Night Funkin which are super popular despite only being in demos.
That raging hatred towards the words "user generated content" was so unexpected xD But damn well deserved 👏🏼👏🏼👏🏼
What's the problem with User Generated Content?
@@UsaraDark sounds like we're just some thing that does stuff when we really are creative lumps of meat
@@UsaraDark it kinda objectifies players
@@dylanbksp Does it? I don't see how player generated content is any better. To me it seems like the dislike mainly comes from the existing mechanics that use the word which imo is a stupid reason. While renaming things in some cases can make a real change just through the change in perspective it brings, more often than not it's just a meaningless and imagined change to make the people initiating it feel good and a year down the line when everybody started using the new term, everything is back to how it was before. Especially so with such a meaningless destinction as the one between users and players.
@@UsaraDark It kinda reminds of Reblox's stupid argument that they are an "experience dealing platform", so those who use it aren't players but "users".
10:45 a great example of a game that is still alive ONLY because of modding is starbound
the game is GREAT, but the devs kinda abandoned it, the game ir riddled with bugs and performance issues, so, nowdays, all of the community only play it with the mod fracking universe, in fact, theres probably three times as much content on fracking universe as there is in the base game, and if you are not a new player, playing starbound is synonim of fracking universe
yeah starbounds devs suck they didn't pay there coders and stringed along interns and volunteers with the possibility of actually given a job that's why there's alot ofcool features but there unpolished there literally unfinished not done the Uncredited coder realized he wasn't going to be paid or get the job or whatever the case and left it's a sad story
Wait, star bound isn't dead? o.O
I remember being super excited for it because I've always been interested in the sorta Terraria-esque voxel style... What is this mod you're talking about? Is it like on steam workshop or something? A whole separate program?
i bought starbound forever ago, and stopped playing when they fully launched it and made that stupid bullshit story.
@@ninjathis3009 according to the comment, it's called "fracking universe"
@@kellynolen498 the first sentiment is not true. Those coders applied as freelancers, but when the work was done, they demanded to be payed
I had no idea that you developed move or die. I had a blast playing the game, thank you for that :)
Oh man, war3 map editor brings me back. My first games I edited maps/levels for were Age of Empires and a Monopoly game.
The sound design and editing are absolutely on point
His accent reminds me of Leminno, and his editing style is similar. I love the combo of this type of voice and video editing. :)
Huge respect for keeping most of the assets exposed in your game, I wish more devs would do that these days so its really nice to see. Honestly I might pick up move or die just to support you even though I don't think I would play for more than a few hours :D
Adding photo mode to a game might also make good marketing. Then the community will post photos from the game to social media.
Can't you just, screenshot it?
@@CalvinNoire I mean photo mode like on cyberpunk.
@@Floffy22 ooh, okay
"You've been working on your game for a long time" - I know, I know... don't rub it in. :P
Please upload your Porse Horn folder, asking for a friend doe
I'm so impressed he liked your comment doe
Great video! It's probably developers' biggest fear that our game comes out, but nobody notices it. I don't usually like thinking about marketing, but these suggestions are very good, and inspire ideas that I could implement in my own game!
It's subtle, but I agree with you. It should be called "Player Generated Content". Let's hope it catches on.
12:40 - respect to you for blurring out the game name! As considering the topic in question, including it would be exactly what they wanted.
why do I always have this feeling that you're talking directly to me with these videos? are you spying on me?!?!?!?!!? Great video as always
i love how he shows tf2 and in the clip the heavy gets killed by a bot (save tf2 pls)
i was looking for this comment :)
I just want to say that I love your content so much! I never knew that I wanted to learn about game dev theory as much as I did. Although I haven't developed anything myself, I have some inspiration to do so now.
It amazes me how often I see people say that allowing support for modding is equivalent to letting people steal your game. I've never understood how someone can come to that conclusion. Modders keep a game alive long after the developer has given up on it, and help it grow rapidly in the beginning. There was a time in Minecraft when pistons, and even redstone were nothing but mods. Modders create content for your game, for free. It might not be vanilla content (yet), and you may never formally add them to the game, but that doesn't mean you can't support or even encourage their use. Optifine for Minecraft is a GREAT example of this. It'll never be formally added to the vanilla game, but even Microsoft recommends adding it to the game. There's no genre this is more critical to than building/crafting games. Modding needs to be accounted for from the beginning for this genre in particular, and it confounds me how often it's overlooked, ignored, or downright refused by developers of "grand crafting/building" type games.
Seriously, for even more extreme examples just look at open source games, if there's a good foundation a community will pop up around the game and quite literally just do development for you. Mindustry is fully open source and still earns money via sales on steam and android!
@@swedneck Yea, a great example is Mindustry. Probably one of the best open source games I've seen
One way of expanding modding is by making your game open-source. That is, be making your game's source code open to the public. Lots of games did this, and it has the potential to pave the way to an amazing community of programmers that can tinker with your game and have literally full creative freedom. Open-source, or even FOSS, to me is the future of software.
I think the reason why devs don't publish a demo in correlation with multiplayer dependency is because almost every game has a better experience when played alone. This is why i tell my friend to play the first 2 hours of the game (refund time limit) alone, even though we are probably going to play it together 99% of the time. Playing games together right from the get go if one player is more experienced while eventually lead to a bad time for the other player.
warcraft 3 worldeditor changed my life, the first time I ever explored creating my own world in a video game. I think of it as a huge influence of why I'm trying to get into the dev field... Love your content!
9:00 Bless this man's decision to include the editors.
I've used the majority of Edmund's editors of the Newgrounds-Era Games quite extensively, such as those of Spewer and Time Fcuk.
you forgot one point, MEMES.
you must make your game MEMEABLE, make it super easy to share meme of the game.
How are you not super popular, this is extremely high production quality
This channel is insanely high quality, I love it! Going through the backlog now!
I'm absolutely loving this channel! I'm writing this comment because I just noticed how new and small your channel is! It already feels like something much bigger than 20k subscribers. Absolutely stellar work here so far!
Wow this channel is great! This is educational to me as a developer, plus have the added benefit of being highly entertaining to sit through too.
Absolutely great video. I remember watching the GDC talk by the creators of Slime Rancher. They talked about how they created the game specifically to be easy to understand and Visually appealing in GIFS. So thinking about how your game can be marketed and the tools you discuss to increase the longevity of a game are all valuable Tools in a game developers belt.
Game demos are so helpful, and honestly I wish more companies had them. I remember never really playing Mario games as a kid, but my friend let me play New Super Mario Bros DS via Download Play. After that, I ended up falling in love, and now I’m a Mario/Nintendo fanboy. It’s crazy how just a simple demo can help turn a regular person into a huge fan.
I got so surprised when I realised who you were, then i thought "well of course he knows what he's talking about.."
I'm learning so much from the few videos you've posted so far, and I'm really excited for your future content :)
My goodness, that's another cracking video. Some good for thought for my game - at the very least I could make it easier for me to share clips during Dev with some features. Thank you!
You're on UA-cam for such a short time but your Videos are so high quality we could think you've already had this channel for Years! Props man your channel is gonna grow way larger!
Great video! You're videos are always so informative, original, and high quality! This is the game dev fuel I need!
Thanks a lot for including the sources of games you've used in your video.
This is very helpful, especially for a early game developer as myself can take these advise and use them whenever I am preparing to launch my game!
good effort, this caught my interest and i have no knowledge about game production. going to binge this channel for sure
This is the second video I've watched from this channel, but I am definitely already subscribed. Holyshit man, these are some real high quality video's. Why again do you only have 13k Subs?
Man this Channel is a hidden gem. Thanks a lot for putting out these great videos.
Move or Die's Level editor was my first "real" experience with level editing/designing of any kind; The first time I actually wanted to create something and share it.
Or if you count that time at a friend's house where I spammed blocks in Mario Maker 1 and never uploaded it.
10:15 "It's also how I got into this industry by creating my own voice tracks for Worms: Armageddon."
That's amazing.
I've also created multiple custom fonts for that game, and it's one of the few "Windows XP era files" I still saved on a hard drive.
This channel is amazing, only took a single video to convince me to subscribe
Video styles and topics remind me a lot of GMTK however much more on the developer side than the game mechanics,
not comparing you to GMTK tho, you're quite unique
It's really good to find deep topics from experienced and accomplished game developers that have titles behind them.
you got in my algorhythm! congratulations, great videos keep it up!
Insanely helpful for any upcoming dev. Thank you.
Thanks, I've been wondering about this for a while
Honestly, even though people may no mention it, we truly think this channel is underated for what amazing content you provide to us.
Very nice video! I like the points you raise and I agree that marketing should be a central aspect of Game Design too!
So high quality! Keep it up
this video might blow up
i think
Damn dude, how come each one of your videos is a banger?
How strong is modding? The Elder Scrolls 3: Morrowind, a game released in 2002 - that's nearly _twenty years ago_ - still has an active community around it. In the last 30 days, there have been 66 mod release for Morrowind on Nexus. That's more than two mods a day, on an almost twenty year old game. If mods can keep a twenty year old game relevant, think what good modding tools can do for your new release.
For me it was the Re-Volt Track Editor that made me so glad I could make my own tracks and race into them with my friends back then :D
Ohhhhhh, "wall and baba is you"... I was puzzling over that level just recently! Anyway, great video and great points. Cheers!
My absolute favourite of design documents as marketing are the design diaries of Cole Werhle, modern board gaming phenom.
For all the great tips mentioned, for the love of everything great please don't make online-only achievements. It's just flat out annoying to play a game that doesn't have an online server that's supported anymore and have that dread empty spot in your achievement list.
ikr.
Yes, please.
I think healthy levels of interacting with modders and even people less confident in modificaiton and creation can really encourage things. If someone shares an idea you find good, and it seems feasible, it may be a way of including the community with idea credits or simple things, that may encourage sharing. If someone finds out their name is being added to credits with a special thanks, they're going to want to share it with friends.
you deserve way more subscribers!
Don't have any comments, but I want to boost this vid in the algorithm. Keep up the great content
Love your quality videos!
Another great video containing so much food for thought.
Bingeing all your videos! Quality content for sure!!
Have you considered memes? I don't know shit about melty blood but that cat being is ingrained in my head
this video is literally perfect, its like the manifesto of good game development
id also like to add that zachtronics later added features that allowed you to turn off those graphs for players who find them to be a problem for any reason (from pressure to self hate due to having ineffecient designs and other shit)
Jackbox is possibly the best example of most of these as it encourages playing with friends and sharing viral moments to people who may not already know about the game
This channel is just *chef’s kiss*.
I completely agree with this list; I've found these on my own when I tried to plan out my own publishing business. I just get heart broken when developers don't care.
Very good video, even though I’m not a developer if was still very informational!
Ad Hoc sharing on Mario 64 DS was amazing!
This channel rocks! Really great content.
Mod support is very important indeed! Even for the people who just play. It can keep your favourite game alive after you completed it fifteen times already
4:21- Hypnospace Outlaw? Niiiice.
Im not a game developer but your videos are so fun to watch.
I realize this is not related to the video topic but the clip at 13:15 fooled me pretty well. I am legit having trouble telling if that is real footage or from a game.
Love your content,keep it up 👍👍
Are you Romanian, I saw some promotion in the background that was in Romanian, so happy to see the industry is vibrant in our country as well.
You should probably show the name of the video game you are currently showing in the screen during the video like GMTK. I've found truly fascinating games with that feature alone. Also what an awesome content you have.
I've released nothing (so far), but yeah, I thought about "marketability" of my project a lot and it significantly shaped the design.
Which is why I wouldn't do a random 2D platformer for example and it's kinda sad to see how many people just don't get it. If they don't make it just for fun, that is.
Love the videos! Is there a music list? Specifically looking for the song at 7:30
@@MentalCheckpoint I look forward to it :)
Great video as always~ Must feed the algorithm
Tip for future modding in 3D titles: there are common formats that hope to work more universally, like VRM. They want to help you, and helping them opens many doors for yourself.
Must feed the algorithm, no but seriously great video
Underrated, LITERALLY.
Regional high scores are awesome too. I forgot the game but I wasnt able to compete globally but I was able to get in the top 10 in my region
Tutorial: how to make a marketing mess instead of a good game.
If you are focusing on the user acquisition even when designing the core of your game, you're probably trying to sell some business crap instead of art.
It all sounds just like mobile hyper-casual design principles. Not a single great game was done this way.
Marketing is necessary (sadly), but it should never be the main focus unless you only care about money. Which is a valid point for a publisher, I guess.
And yes, a good game sells itself very well. There are a lot of examples out there. You just didn't make one
editing looking good
10:51 Supreme Commander Forged Alliance is a great example of this with the Forged Alliance Forever launcher
Literally was thinking about this sort of topic recently.
1. Guess I don't need to make a youtube video about it(probably still will eventually)
2. Wow you're severely underrated.
3. Is your game the move or die that had an OST made by F-777 but went unreleased? Because I literally have it downloaded.
dont know shit about what you're talking about but you got me watching the whole thing to learn more
Attract modes are so sick!!
Can't wait to start maketing my game :)
great stuff as usual :D
8.k suscribers and this quality? instant subscribe.