I Found THE BEST Campaign Structure For Facebook Ads
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- Опубліковано 1 сер 2024
- In this video I provide a full Facebook ad campaign structure walkthrough.
A lot of Facebook advertisers wonder how they should structure their Facebook ad campaigns...
And how that structure should change according to their Facebook ads strategy.
Here I show you exactly how we structure our Facebook ad campaigns as an agency...
And I do so for 3 different Facebook ad strategies.
#facebookadcampaignstructure #facebookads
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CHAPTERS:
0:00 Intro & Why Structure Matters
0:58 Facebook Ad Campaign Structure 1
11:48 Facebook Ad Campaign Structure 2
20:49 Facebook Ad Campaign Structure 3
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You can find out more about our services and book a free 30-minute strategy session with us here: www.leadguru.co.uk/done-for-you/
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FREE WEBINAR: You can watch my free webinar called "3 Killer Facebook Ad Strategies To Double (or More!) Your Revenue" here: event.webinarjam.com/register... - Навчання та стиль
Hi Ben. Your videos are so fantastic. No BS, and no saying the same thing over and over. Just straight in the ads manager, and then the knowledge bomb. Legend.
Thank you very much :)
@@BenHeath😊
Watched 1/3 of the video, mind-blowing value. Thank you so much Ben!
Glad it was helpful!
Great clear and easy to follow videos! Keep em coming!
Thanks, will do!
Thanks man, this was extremely helpful! I am currently in the process of putting up agency ads and this is exactly what I needed. 🙏
Good luck, Robin!
What type of objective are you planning to use?
Thanks :)
Love your style … so dedicated!!
Thanks :)
What an awesome video! Question... For the sales campaign, do you recommend that I create another campaign and target those same people in the warm audiences witht he amni present awareness ads using brand awareness? For an example, helpful blog posts and reviews, etc? How about the sales campaign, do you recomend that I do two - 3 warm audiences in there? for an example, it can be Warm Audiences - Reviews... Warm Audiences - Image Ads, etc...
Cant wait to try these different strategies, i really appreciate your videos. Much love from Sweden!
Thanks a lot and good luck!
@@BenHeath Thank you! Im currently setting up the direct to offer strategy, and i have 4 interest testing ad sets with 4 ads each in them. I have 100 dollars to spend in total for this week. Do you think i will give my ads a fair chance if i have a daily campaign budget of 20 dollars and run it for 5 days?
Eitherway, you did a very well explained video. I really appreciate you!
Best regards!
Hi ben Heath, Your videos are the best Thank you so much. I have a store and struggling to get there and your videos helps me alot. thanks again
Happy to help :)
Amazing video. I'm trying to maximize for sales for dropshipping. I winged a facebook ads "sales" campaign this week and made no sales but I feel I came close. This video helped me so much on how to use Facebook ads effectively. Going to put the 'direct to offer structure' into action after I create a more creatives and organize what audiences I want to target. But I have 1 question. Alot of ppl are saying that broad targeting audiences is enough and/or even better than specific targeting audiences because facebook will hone in on what's working and what's not. But if I include just 1 broad targeting audience as a cold ad set along 3 other cold ad sets wouldn't that 1 broad targeting audience take 4 times as long to hone in? So that's 4x spending I guess.
I love this Ben....I already used the 3rd one last month. An omnipresent awareness campaign sells like crazy if the audience size is between 20k to 30k
Very glad to hear it :)
But how often you change that audience? Would be quite easy to exhaust an audience that small
What is the price range of your products if you don't mind me asking?
@@eldonmirjah7549 $27 to $299 digital products
2 weeks and u must have 10 ads (NON PUSY ADS) They must provide some value to a targeted audience. Think like a fish if want to catch more fish. ;)
Just want to say the backgrounds in this video feel a lot better than the new style future tech room you've had recently
Thanks for the feedback - very helpful :)
Hey man, great video!!! struggling with finding a decent audience for wedding photography, it's a grind but ill get there!
Thank you once again Ben for this super informative video! I'm definitely going to try out your campaign structure again. Btw, is there any instance in which you would recommend an ABO campaign instead of CBO?
Hey Ben , thanks so much for all your help. I do have a question, what objective would you recommend for someone that doesn't have a website but is looking to grow brand identity and grow contact base for their potential site. Thank again, looking forward to hearing from you.
Hello Ben. Lately I have become a huge fan of your videos. They are incredibly helpful and make Facebook Ads much easier to understand and implement. For the second campaign structure, you mention creating a separate retargeting campaign alongside the primary campaign to generate leads. How much of a smaller budget should we devote to this retargeting campaign? Is there a reason not to just include it within the primary campaign like you mentioned in other videos?
I had the same question - I think the ad spend is controlled by the Campain so you will not need to allocate different amounts.
The Thumbnail is Dope 🤣. Your contents are always superb
Awesome - thanks a lot :)
You are right in the centre of it all here 😃 nice chroma... miss the walk in the woods
I’ll bring it back at some point :)
Great Video. Loved it♥♥♥♥
awesome video as always Ben! Question:
Say you’re a local service provider for fencing. Your clients can either be residential (B2C) or commercial clients (B2B). Because of this, they, of course, have to be two different creatives/copies. How would one make sure there’s no overlap between both types of clients? For instance, commercial audience seeing the “residential” ad copy. Or does it even matter since they’ll know regardless that we offer the service in general?
I’d appreciate your insights!
Hi Ben, been binging your videos today! Would you combine lead magnet structure with onmipresent structure for, say, a hot tub dealership? And is there a quick little nugget you could throw out that might be useful to this setup please? Thanks! :)
Amazing content Ben, thanks a lot for sharing this!! :)
Glad you enjoyed it :)
Thank you so much this was actually SO helpful
Glad it helped!
Hi Ben, thanks for your video, I will try to
apply this
Thanks, incredible video and I got my answer thanks again ❤️❤️
Awesome, glad to hear it
Hi Ben, thanks for such valuable content. I have been binge watching you for days now - Also your Google Ads Channel ! :)
I have a question regarding how to reach extremely niche target groups using your campaign structures.
Lets say I want to reach potential customers of a social media agency (such as brands) in Germany to do their organic social media work (content creation, posting, communication etc.).
How would you approach this, in particular the targeting with a limited budget of up to a few thousand € / month?
My idea is to setup a Advantage Budget optimization Campaign with different ad set for
1) warm audience and
2) Lookalikes based on warm audiences instead of lists, because the number of actual customers is very low.
3) NO open targeting as because as you explained in your video about targeting it probably wont work for niches
4) NO detailed targeting as I assume there is usually no suitable detailed targeting option for such niches
Additionally I am thinking about testing your Omnipresent Content Strategie with the same targeting for warm audiences + warm audience based Lookalikes.
Thanks a lot again for the great work and education!
Ben you are a massive help. Thanks
Happy to help :)
Hey Ben. With the Leads Magnet structure - am I right in thinking you need to wait (guessing 7-10 days) after creating the first lead magnet campaign before creating the retargeting campaign?
Assuming we need to allow some time for the former audience to grow before we can begin targeting the, right?
Hi Ben. I have a quick question for you. Let's say we have 3 products within a product range. We run a DTO campaign with 5 ad sets and 4 ad's in each. How could we direct our audience to a specific product within the product range? 1 ad per each product? How would you do it?
I am afraid that by default 1 ad (one product) will direct traffic to itself as the best performer and leave the other 3 ads ( prdoucts) behind.
Hi Ben. Thanks for the amazing content! You are relay the best!
I set up the the direct to oferr campaign exactly like you explained.
After 24 hours it's running, im seeing that 90% of the budget is going on the warm audience ad set even though this is the smallest audience.
You have any thoughts or ideas why this is happening?
Thanks for a brilliant video again Ben! Really appreciate the value here as always! Quick question, I'm running ads for a jewelry brand (high AOV) which is making targeting difficult and also broad ad sets not very good, results-wise. Would you recommend Lookalikes or interest based targeting since post IOS? Seeing very high CPC & CPM with them both unfortunately.
Thanks a lot :)
You can probably make both work. I would try not to worry about CPM too much as there will be limits to what you can do. Instead I would try and think about your offers and ad creative more. Its your cost per conversion that really matters and you have a lot more control over that.
thank you for sharing all of those info
Glad it was helpful :)
Incredible video once again
Thank you very much - I think my editor did a fantastic job with this one :)
This content in priceless, it it so valuable. Thank you a lot
Thanks for saying so :)
Would love to connect and let you show an example for auto insurance in one specific state for me. There is minimal videos for auto insurance agents.
Hi Ben, amazing video, thank you! Question about Ad structure 1. When I follow your steps and create 1 campaign with 5 ad sets, that contain 5 ads, and then duplicate the 5 ads to the other 4 ad sets, I end up showing 25 ads per each ad set when I select an ad set and switch to view ads tab. Is this correct? It seems like I should only have the 5 ads when I select any of the 5 ad sets?
This is Rich Content..! Kudos
Thanks a lot :)
You are amazing broh
This is awesome. I have learned so much from you!
Question, though-is showing one ad twice per day to someone too much? When I think about my own personal preferences, I find ads that do that annoying.
Thanks a lot.
It can be but depends on the ad. I think you are referring to the omnipresent content strategy here and the idea is to put two DIFFERENT ads in front of people each day. That's a very different user experience.
Hi, Ben, thanks for your video! I know how to creat the lookalike audience, but in DTO Strategy, the lookalike audience is based on the warm audience? Or bases on what? Then target it to an interest too?
Very informative video! I've got a question, do you use frequency control and if you do, do you set in campaign or adset level?
Fabulous video! Thank you! What is your preferred call-to-action in the Omnipresent campaigns?
Thanks a lot :)
It really depends on the next step of your sales funnel. Could be to book a call, could be to make a purchase directly.
So, what's the strategy / campaign structure for those brands we are starting off new and have no retargeting data? What should be the ideal structure in such cases? Would help if you make some video on this approach.
Hi Ben
I’ve been using the lead campaign and retarget structure and planning to expand to include Omni strategy as well. Do they work in conjunction? I can’t really get my head around the CTA “book a call” in my retarget campaign for opt-ins vs call to action in the omnipresent campaign.
Do I use CTA in both or how would I use them together?
Much appreciated ✌️
Super helpful! You rock brother!
Thanks a lot :)
@@BenHeath going to go ahead and use a cold audience for one campaign and go with the omni present for my warm audience because they are small anyways and niche.
Hi Ben! Regarding DTO strat of putting the warm audience under the same CBO as cold... what if the cold campaign was a reveal video instead of a static product visual and then the RT ad was the product visual/offer/link to website... would you still put it under the same CBO as the cold audiences... also one more question, do you ever start with Purchase Conversion with a fresh pixel? or would you recommend just Retargeting website visitors overall in general? holistically speaking.
great video !
Hi Ben, great content as always. Curious on how the ios 14 update affects users in the audience who have filled out the lead magnet on the website. I know we can still track on-site conversions in Facebook, but my understanding is that we aren't given as much data on the actual user. Is Facebook still able to target users who have filled out the lead magnet on the website in order to remarket to them? Thanks in advance sir.
Looks very interesting. Thank you Ben. Please tell us what kind of 2 different lookalike audiences should we have? Website purchasers lookalike and customer list lookalike would be a good example?
Yep :) There are also a bunch of others we might test. I'd check out my LAL tutorial for more info
Great Video. Thank you
You are welcome :)
LOVE IT. YOU ARE BEN GPT FOR ALL THINGS META ADS.
Haha thanks a lot :)
amazing vid! if running direct response ad and lead magnet are they best off in 2 diff campaigns?
Thanks! Yes they are :)
It's a great video Ben!! Pure value BOMB💣💣💣
Could you please make a video on lead gen with the website for web developers and freelancers ??
Thanks a lot and that's a good idea :)
You are definitely missing an ad structure for app downloads. App download conversion campaigns are limited and just totally different. Would appreciate to see more app install content from you 🤓
Great 😌 thank you Ben
Thanks a lot :)
Thanks a lot for your valuable video😊
Thanks you for sharing knowledge 💫 super explain
Glad it was helpful!
Hello, very nice video got 2 question
1 In cold trafic campaigns (interest), do you exclude warm trafic? So let's say everyone involved in social media 360 days + PV 180?
2 In the look like audience campaign, do you exclude the group on the basis of which you created a given segment and warm traffic?
would like to know this too
Hey Ben - This is a great thought. Quick question though - For the last structure (Awareness campaign), why not we use different Ads within a Single Ad Set as far as the audience are the same? Why separate Ad Sets?
How much of the total budget would you recommend to split between lead magnet vs conversion campaigns? For example $100/day total budget to make it simple
Thanks for the great guidance.
But what does the Campaign Structure look like for a new business or entity with a new website and online presence that's had minimal traffic to its FB page or website? Basically there's a very small or no warm audience to target. In my case, I have a email list of 300 subscribers at best.🤷🏽♂
Would it be advisable to still create 4 ad sets of all cold audiences but without a warm audience ad set?
Great explanation 💚
Thanks :)
thank you man!
Happy to help!
I have a question, in the first structure you use a look I like in the set 3 and 4, the 3 is a look I like of the 1 as set and the 4 is a look I like of the 2 ad set? Isn't more effective if I use 4 different ad set with 4 different personas and test them? At the Warm Audience use the same structure?
Great video!
Thanks!
Can you create a lead generation campaign video targeting homeowners for a general home service offer?
Hi Ben, I haven't watched your videos for probably 9 months now and sorry for saying this, but I liked your older videos more (no music, no cuts, no effects, no green screen).
Hi @BenHeath , thank you so much for your great content!
One question, for direct to offer campaigns, you suggest organizing campaigns by product range...in the case of lead generation for a single service does the same thing apply? do we use different landing pages in the same campaign/adset? In this way, isn't the campaign hardly optimizable/scalable?
Thanks!
You are very welcome. I would use different campaigns for different services.
If you are offering the same service but wanting to test multiple landing pages, I would also break those out into multiple campaigns.
Most people advertising the one service, will just be using the one landing page.
Thx Ben, Such a helpful video
Btw lately my Page is being restricted to do any ads.
Did you find some issues as mine? Since newly page (permanently restricted after review request) i created was also being banned
thank you brother
You are very welcome
Awesome stuff Ben! have you been running TikTok ads? would love a similar video for TikTok
Thanks :)
I haven’t but will at some point soon
GREAT VIDEO! Thank you. One clarification that might be applicable to many people... Going with your shoe example... let's say that you sell two types of shoes for adult males, one is for basketball and one is for soccer. Would those go in the same campaign or different campaigns? What is the criteria for deciding which organization is likely the best? Is it the target overlap (eg. the products are targeted towards the same or different people) ? the usage overlap (the products are used for the same / different things)? the "look of the ad" overlap (the products look similar / different to/from each other)? Something else?
I scrolled through comments to see if anyone asked this. Same thing interests me.
For example if you sell 5 jackets, 3 sweatshirts and 6 pants. All 3ranges into 1 campaign or all separately or jacket+sweatshirts in one, pants in second...
@@v1l4v1l4 + 1
Great video! Do you run these different campaign types at the same time? How do you keep the direct to offer campaign and the lead magnet campaign from having overlapping audiences?
Thanks :)
Sometimes, it will really depend on the business. We'd rarely run all three but two of the three can often be run depending on product/service offering.
Thank you again, I will use this to make my first real campaign. My question is which is bothering me is how to change the targeting options after a while, when you are trying other lookalikes or interests? Do I pause a not good working whole adset and start another with a whole different targetint option? Or do you pause all of the ads in one of the ad sets and make new ones with new targeting options? Thank you!
Thank You Ben for another great video!
One question: I have a company website on wich I have my products but no add to chart options. We are selling heating devices (fireplaces, stoves...) and the instead of add to chart (which is not very good for this type of products),we have a "send a request" option where customers write us their message and then we contact them over e-mail.
Should I contiune to run CONVERSION campaign or should I focus on TRAFFIC/AWARENES?
Greetings from Bosnia and Herzegowina!
Thanks for watching :)
I'd definitely still go for conversions - just optimize for the "send a request" action. You could us the lead conversion event for that.
Hey Ben! Absolutely love your videos and work. My question are about AD FATIGUE and SUCCESS MEASUREMENT?
In this format, what are the key indicators that you look for what yours ads are starting to fatigue? Is it an increase in CPM or a decrease in engagement rate, or drop off in conversions (even though it is a reach is the objective)?
Secondarily, what do you measure the success of your campaigns on? For example if you were looking at increasing purchases, would you measure success against the campaign omnipresent campaign OR try to measure incremental increase in purchases at an ad account level?
Thanks again for your videos. Love you work :)
Good questions and thank you very much :)
For ad fatigue, frequency is the metric to keep an eye on. You typically don't want to go above a 3 when targeting cold audiences without changing up ad creative.
For results we focus almost exclusively on cost per conversion or ROAS. That's the metric that really matters and the one you want to use to make your optimization decisions.
in the lead magnet campaign for cold audience do you exclude actual leads? I know you gonna retarget them on the adset of "warm but not leads"
Awesome
Thanks :)
I run a course business. Is it possible to run all of these campaigns simultaenously, or would that cause ad fatigue and overlat issues? Your Help is greatly appreciated!
Great information!
Would you include audiences from different countries in one adset or would it be better to create a separate ad set for each country?
Thanks a lot :)
Similar time zones yea, otherwise we would often split them out
Hi ben, since brexit would you reccommend advertising solely in the UK for a small eCom business? It just seems like the audiences are too small and ad performance is affected
Where did you learn this stuff? Any books or courses you recommended?
Thanks
hi Ben one question: can use less ads set for my personal goals it's still works?
Hi, does this work for a small budget (600-800eur/ month but for smaller countries like Serbia)? Thing is - it's new pixel, so I'm scared CBO would suck up the whole budget. Thoughts?
hello Ben, glad to come across your channel. I am a complete newbie, where in your videos do you recommend I should start?
Awesome :)
I have a beginners playlist on my channel. I’d start there :)
For the direct to offer, do you suggest doing a campaign for each section of the funnel i.e. awareness, consideration, and conversion if you're working with a new ecomm site or do you just run with conversion targeted approach since that's primarily what you're interested in e.g. sales.
No - the whole point of direct to offer, it's that it's direct to cold audiences, no warm up, etc.
Great content Ben! Quick question: Can I stack two custom audiences in one adset altogether?
Yes you can with warm audiences :)
Hey Ben what is the best campaign for personal fitness coach course ?
Hello Ben if we use Auction as buying type, the frequency (1 eversy 5 days) not showing as selectable in the campaign. I make something wrong? It show only on reach and frequency...
sooper dooper helpful
Glad to hear that :)
Great content Ben! One quick question:
For Direct 2 Offer strategy, for the five cold audiences that we create, should we keep the size of audience same for all? Otherwise, FB will tend to spend majorly on the adset with larger size audience. Pls advice. Thanks in advance
Thanks :)
No it's ok to vary sizes and if Facebook spends more on some audiences over others, that's ok.
Ben, great video as always. You mentioned only one targeting option per ad set. So is its really just one or one type? Could I have, for example, restaurante related targeting in one ad set and travel related targeting selections on another? They'd be different but not one. Is this ok to do?
Thanks a lot :)
Just one.
Hey Ben thanks for the awesome and insightful video as always! I have a question - if I sell internationally but my best market is USA, would you recommend I only target one country or all of them at once?
I would say depends on your stock/capacity. Max out your best market before expanding elsewhere.
Awesome, super valuable info! Quick question: what if you have more than 5 ads within an ad set that already perform at or below target CPA and you still want to test new ad creatives? Would you create a separate ad set with the same targeting to test these new ad creatives? Or add them to the current ad set and have 6 to 10 ads in this one ad set? Thanks!
Glad to hear it :)
Great question. I wouldn’t add in more than 5, otherwise you overload the machine learning process. Instead I would hold one or two back and then test. The reason for holding a couple winners back is so that you have something to turn to when ad fatigue sets in - which it always will at some point.
@@BenHeath Thanks, understood, and again very helpful! 2 other questions:
- how do you structure ad creatives in terms of ad copy / headline? In your example setup, you have 4 ads of which 2 image and 2 video ads. Would you test copy within these 4 different ads, or would you test the copy as separate ads? So in your example, would you add the same set of headlines and ad texts to image 1 / image 2 / video 1 / video 2? Or would you at some point have image 1 headline 1 / image 1 headline 2 etc. as separate ads?
- how would you structure ad sets with ads in different languages (for example Dutch and English ads)?
Great video. Can you make a video of testing $20 adsets. And how to kill bad ads.
Thanks and good suggestion :)
Hi, thanks for the great video! I would like to ask if strategy 3 would work better if we build it on top of a conversion campaign? Or if my main goal is to make as many sales as possible, should I run some other sales-oriented strategy alongside the omnipresent content strategy?
Yes we would often do that. You want to balance the necessity of short term sales with the long term brand building that omnipresent content can do.
Can you please help? Confused at 26:51. You were talking about a pound a day per ad set but you were in the ad budget. Is it a pound in the ad set per day or a pound in the ad per day? Thanks in advance!
Hey again Ben, or anyone who can answer this. With the last strategy, I don't understand why you'd use several ad sets when you say we're running several ads to the same audience. Could you not just use one ad set and run several ads to the same ad set? I don't see the advantage in using multiple ad sets if they're the same.
Hey Ben, How to create unique purchase audiences? Is it the right way to publish LPV for add to cart for a while to reach 100 unique add to cart audiences?
And then I use the same add to cart audiences in another campaign to reach Purchase!
Hi Ben. How do you structure campaigns if you sell in different european countries. I have english ads and store site (ecommerce) for non Slovenian speeking countries, and am marketing to croatia, hungury, france,poland, italy etc. Also slovenia, in my own language. Do i make cbo campaigns for each country, or can i make 1 campaign for 1 product, and diferent ad sets for each country? Or do I even add all countries (exept slovenia, because different language) in 1 ad set? Thank you for your answer and help 🙂
Thanks Ben for the tip regarding CBO and warm targeting. Do you think this will still work using 2 ad sets (cold and warm) but using Dynamic Creative?
Yes, I think this will work fine. Just track the results from Breakdown menu
Thanks a lot :)
Yes you can do that.