11 Years of No BS Facebook Ads Advice in 31 Mins

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  • Опубліковано 23 січ 2025

КОМЕНТАРІ • 103

  • @BenHeath
    @BenHeath  2 місяці тому +3

    Want me to mentor you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTlong-11YearsAdvice1124-ment
    Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-11YearsAdvice1124-fbdfy

    • @bidalsimpson2561
      @bidalsimpson2561 2 місяці тому

      Thanks for your videos, I just want ask how many campaigns I can run at same time in the same ad account. I mainly boost my posts. Thank you.

    • @precioush5825
      @precioush5825 2 місяці тому

      Hi, so I’ve clicked this link on 2 of my devices and when I hit the apply now button, a new page opens up and doesn’t load. It just stays on a white screen. Is it just me?

  • @matthewg8285
    @matthewg8285 2 місяці тому +12

    I watch you more than the training manuals provided in my company haha. Cheers Ben!

    • @BenHeath
      @BenHeath  2 місяці тому +1

      Haha happy to help :)

  • @ryanzink3238
    @ryanzink3238 22 дні тому

    I absolutely love your advice/tip of recreating the video, and making the video better. I really like your video here I am in awe over the quality!

  • @iriska522
    @iriska522 Місяць тому +1

    This is gold. So so true. I'm gonna dive deep into those hard tasks I've been putting off. Thank you!

    • @BenHeath
      @BenHeath  Місяць тому

      Happy to help :)

  • @ryanzink3238
    @ryanzink3238 22 дні тому

    You are a good man, you have a good heart. Great video. Lots of information for people just starting out. Lots of great info.

  • @jakemarsh3763
    @jakemarsh3763 17 днів тому

    You mentioned patio cleaning, thats EXACTLY what im trying to get my ad account to do now. What a coincidence

  • @ebonyotto9003
    @ebonyotto9003 10 днів тому

    Thanks so much for this video! Loved it

  • @nlptrainerjuneacebedo4435
    @nlptrainerjuneacebedo4435 7 днів тому

    Just on point! Thank you for this. So much valuable insights

    • @BenHeath
      @BenHeath  7 днів тому

      Glad it was helpful :)

  • @RileyMonahan-j3f
    @RileyMonahan-j3f Місяць тому +2

    where did you get this stat from? 12:48

  • @CarolineVisArt
    @CarolineVisArt Місяць тому

    Not easy for an Artist painter, but I am getting to listen to your content. My compliments to you! Thank you friendly!

    • @broken.soul.
      @broken.soul. Місяць тому

      Make multiple videos of your work. Mainly for organic content/ reach. Then do engagement campaigns.

  • @ryanzink3238
    @ryanzink3238 22 дні тому

    Chucking It Down With Rain, Love It, Man; Yes, That Makes Total Sense That People Would Buy Sun Glasses Based On The Sun; Or, Rain.

  • @IMTAgency-g3t
    @IMTAgency-g3t 27 днів тому

    Hi sir actually at 15:00 where you told that the advertisor might face more cpc due to the increase in the targeted audience so sir can we do like this that we continue 1000 people with the same ads budget and the same targeted audience but we add another creative which also has the same ad spent and also target 1000 authentic leads and if we want to scale we repeat this process? So that we target much broader audience with the authentic leads? Please let me know sir

  • @ryanzink3238
    @ryanzink3238 22 дні тому

    LOL I love you! Your videos are great!

  • @FreeClipzz
    @FreeClipzz 2 місяці тому

    Love the extended explanations of each point

  • @mihaellaa.7911
    @mihaellaa.7911 2 місяці тому

    Thank you so so much for all of this information, super valuable and interesting insights!

  • @bg3596a
    @bg3596a Місяць тому +1

    FYI, your button at the end for the "next video" isn't there. It's blank at the end of the video

  • @vervecurator
    @vervecurator 21 день тому

    Hi there. Can I pause my ads (that's out of it's learning phase) for say a month or more? And then restart it whenever I want? Would it reset it to learning phase again?

    • @BenHeath
      @BenHeath  20 днів тому

      Yes you can pause and restart. You will re enter the learning phase with that length of gap, but that wouldn’t put me off if there are external reasons why you want to pause

  • @A-Htje
    @A-Htje 2 місяці тому +2

    Hey, I need your advice (you're my hero). I’ve been running ads for two weeks. The first sale came on day 3, but since then, no add-to-carts despite offers and a well-priced product. One ad got 200+ likes in 2 days, a €5 CPM (great for Black Friday), but a €2+ CPC(To website, not interactions included) and still no add-to-carts. My pixel seems fine-should I consider starting fresh with a new one? I’m confused.

    • @hamzahamza-ds1xc
      @hamzahamza-ds1xc 2 місяці тому

      stop this ad and look for the problem , i think your landing page it is not good enogh or Slow loading or you have bad images , or your bodget is small , check these things and try again , but 2 weeks is too much , you lose your money by this way

    • @shubhamsaluja5595
      @shubhamsaluja5595 2 місяці тому

      I can help you running ads for you. Working with meta since past 5 years and handled 500+ clients. let me know we can connect personally and i ll help you out 😊

    • @BenHeath
      @BenHeath  2 місяці тому +2

      That CPM seems really low, too low. Are you using the sales campaign objective? If not, that's the first thing I'd fix.
      Otherwise it's probably your offer. When we see results like that, it typically means people aren't interested enough in what we're selling and the price point we're selling it at.

    • @A-Htje
      @A-Htje 2 місяці тому

      @ Yeah that’s what I thought aswell. Pretty sad. Thank you very much Ben!

  • @Kumar-rq9ro
    @Kumar-rq9ro Місяць тому

    Just a request - if you can make a video on Awareness Ads - what CTR (all) should be there - to know if the Ad is successful - meets benchmark - in terms of Quality of Ad, Targeting, etc.

  • @RileyMonahan-j3f
    @RileyMonahan-j3f Місяць тому

    where did you find this statistic from? 12:48

  • @JerryCosta-t8b
    @JerryCosta-t8b 2 місяці тому

    How do you address the issues in creating ads for developing countries (sales related)? The people in those countries don't fill out forms. So Leads and Sales objectives wouldn't work (Southeast Asia).

  • @marchdevin
    @marchdevin Місяць тому

    We are currently running ads at a ROAS north of 50. The current ad is at 7 days with these results. Should we simply increase the spend aggressively and monitor the metrics so they don't fall too far?

    • @BenHeath
      @BenHeath  Місяць тому +1

      That's incredible - yes that's exactly what I would do :)

  • @cusbrok
    @cusbrok 2 місяці тому +1

    Another great content, Ben! I’d appreciate your advice on splitting the budget for a new ad account. For testing a single product with a $200 budget, would it be better to set $50 per day and run a campaign for 4 days, or give Meta’s algorithm more time and set $30 per day for 7 days?
    Also, how many variations would you recommend using in one ad set with a $50 daily budget? For instance, 3 image ad creatives with 5 primary texts for each image, make 15 variations. Am I right in thinking that fewer variations might be better if the budget is limited? Thank you!

  • @chandellschofield6260
    @chandellschofield6260 Місяць тому

    Ben I advertise for auto parts stores, sales makes sense, but they have now website nor a sales funnel - for business that want people to just go into store what do you suggest?

    • @broken.soul.
      @broken.soul. Місяць тому

      Branding would be good.. influencer/content marketing.. mostly engagement ads. Because autoparts is not an impulse buy. Hence people won't buy immediately after they see your ad. Except if you have rare autoparts that has good demand.

  • @brushmasterspaintingfranchise
    @brushmasterspaintingfranchise 2 місяці тому

    Hey Ben, thanks for the great content. I noticed with the order of testing you did not mention audience targeting. I never really thought of the offer as being something to test so I got some good value from that. But what do you think? where does the targeting fall?

    • @BenHeath
      @BenHeath  Місяць тому +2

      Happy to help :)
      Most of the time we won't really test targeting. We'll go broad and use some suggestions with Advantage+ Audience and allow Meta to work that out.

    • @brushmasterspaintingfranchise
      @brushmasterspaintingfranchise Місяць тому

      @ thanks

  • @LuizLimaCinematography
    @LuizLimaCinematography 2 місяці тому +1

    Great video Ben, I am still intrigued by Hyros, but I have the impression that if I sign up I will need to make a lot of manual work on coding, etc? Or is just as simple as connecting the accounts? Like pixel, google tag etc

    • @BenHeath
      @BenHeath  2 місяці тому

      No not at all, they can help you with all that stuff and it's quite straightforward :)

  • @e1watts68
    @e1watts68 Місяць тому +1

    'Really guiding content. Thank you so much.

  • @StefanoBertoli-qn8jp
    @StefanoBertoli-qn8jp 2 місяці тому

    Hi Ben,
    What would you recommend as the minimum viable budget per ad for a lead generation campaign (cold traffic, new account) with a single ad set and a daily budget of $15? Thank you.

    • @BenHeath
      @BenHeath  2 місяці тому +1

      With that budget I'd limit it to 2 or 3 ads max

  • @chaiyanghing245
    @chaiyanghing245 2 місяці тому

    Hi Ben, I have one top performing campaign which I am scaling it slowly. However, if I would like to test new ads creatives, do I add them into that top performing campaign or test it in a new campaign, as I am worry of if I test the new creatives in the top performing campaign, would it retrigger learning phase again?

    • @BenHeath
      @BenHeath  2 місяці тому +1

      More often than not we will now test in a separate campaign. For the exact reason you described.

  • @fredfabrega1664
    @fredfabrega1664 17 днів тому

    Related video is missing at the end of the video. :)

  • @TrishaMredul
    @TrishaMredul Місяць тому

    Hi Ben Thank a lot for this valuable content about meta
    Can you help me Please. Recently I have done 1 Facebook ads and spend around £30 but not get any sales. Our business is new and it’s about underwear products. What should i do now to get more sales? Shall i run sales campaign continuously or go for funnel? Please let me know what will you do if it your own. Thanks

    • @broken.soul.
      @broken.soul. Місяць тому

      Make a unique selling point. Make a strategy. Anything that stands out sells out.

    • @TrishaMredul
      @TrishaMredul 28 днів тому

      @broken.soul. it’s for shopify. If i go with a funnel shall i get expected sales?

  • @Nik-y3m
    @Nik-y3m Місяць тому

    Hey Ben, this is aweosme. I've been trying to add my card to new business portfolio.. at portfolio level so that I can use that with my clients ad accounts. It shows couldn't verify.. but I have successfully added the same card to my ad account, it verified my card successfully it's active on ad account but is not verifying on business portfolio level. Why it's not verifying at portfolio level?? I have enabled everything like eCommerce shopping, international transactions all that to my card. Can I add my card directly to my clients ad accounts so that I can run ads for them? Does it go against FB rules? Is it safe? Tried to contact Fb customer care but didn't get their number, email... What should I do??

  • @Lets_talk_handwriting
    @Lets_talk_handwriting 2 місяці тому

    Any Christmas discount for the membership course

  • @ranstxx
    @ranstxx 2 місяці тому +2

    I've just spent 1.8k on ads. And got 3 sales. I've tried everything. I've learnt that A.I isn't very smart.

    • @BenHeath
      @BenHeath  2 місяці тому +13

      This probably isn't what you want to hear, but you haven't tried everything. That wouldn't be close to possible with that sort of budget. What you got is feedback that your campaign or offers need to be better.

    • @seanhogan1101
      @seanhogan1101 Місяць тому

      @@BenHeath ^ 100% factual.
      Most reputable agencies will decline incoming business if monthly ad spend budgets (per channel) are below $5k (and this is still considered relatively low).
      Not trying to shame, but this is my livelihood as well, and it takes a lot of volume (and time!!) to have exhausted everything.
      Very few young brands or even some mature brands go to META ads and immediately see a 5, 10, 15x.
      Head up! @ranstxx

  • @niravganwani3653
    @niravganwani3653 2 місяці тому

    Best video on meta ads❤

  • @therealxha1l
    @therealxha1l 2 місяці тому

    Hey Ben,
    Been watching you for a while however there is one key thing that I am unsure about:
    If I am running ads for clients as a SMMA, what is the best way to go about charging for them? As a monthly basis, one time, or what?
    Thanks!

    • @BenHeath
      @BenHeath  2 місяці тому +1

      Monthly basis I think :)

  • @mrpickle23
    @mrpickle23 Місяць тому

    HUGE difference between normal fluctuations and CPM randomly going up 300% and sales disappearing for days on end.

    • @BenHeath
      @BenHeath  Місяць тому

      If that just happened recently, that'll be because of black friday sales.

  • @jansenyeoh
    @jansenyeoh Місяць тому

    Better game
    Value game
    Save time game
    Trust game 25:10

  • @Kumar-rq9ro
    @Kumar-rq9ro Місяць тому

    Thanks.

  • @karabilal1
    @karabilal1 2 місяці тому

    Hi Ben,
    I've set up my Meta Business Portfolio and tried to create my first Ad Account. Well guess what... One sec after I created it Facebook restricted it. I tried to file a review but one second after that I got a notification that they disabled the ad account. Now I am sort of stuck and blocked and don't know what to do. I can't add any new Ad accounts because of this restriction as well. I'm lost. What do you suggest? Leave it as it is and try to set up a new business portfolio?

    • @Godday_victor
      @Godday_victor Місяць тому

      You need to verify your identify with any government issues means of identification. You have to do this before 30days all else meta will permanently restrict your account from running ads

  • @ShekharSingh-t4g
    @ShekharSingh-t4g 2 місяці тому

    Hi Ben, Do you offer any course or masterclasses to help marketers like us to build their career in paid ads?

  • @berkeok4109
    @berkeok4109 2 місяці тому

    This is valuable...

  • @TTClipzzz
    @TTClipzzz 2 місяці тому

    What if i want to reach the warm audience and the audience is to small, is that bad?

    • @BenHeath
      @BenHeath  2 місяці тому

      No that's fine. It sounds purposeful in that scenario :)

  • @Mitra-q8r
    @Mitra-q8r 2 місяці тому +1

    I cant see the recommended video at the end

  • @topitop6217
    @topitop6217 2 місяці тому

    I created a very useful software. It can save its users 2-3 hours a day, but there is no one else in this sector other than me. So there is no competition, but because of the lack of competition, it becomes very difficult to sell this product to people because no one is aware of the problem. What would your suggestions be?

    • @BenHeath
      @BenHeath  2 місяці тому +1

      You'll have to educate your prospects first. Best way to do that is with high quality video ads :)

  • @Metaadsguy
    @Metaadsguy 2 місяці тому +1

    Ben you look angry in the thumbnail 😢💔🙈

  • @ShmepsTV
    @ShmepsTV 2 місяці тому

    🙌🙌🙌🙌

  • @thatsjssounds
    @thatsjssounds 2 місяці тому +2

    Why doesn’t meta just buy hyros? Doesn’t make sense that they would let a company tracks ads better than them and not use the technology themselves.
    It should be integrated natively within Facebook ads, imo

  • @d28k83
    @d28k83 2 місяці тому

    270 Meta sales. Checked analytics, and one 25 came from Meta. What a con.

    • @BenHeath
      @BenHeath  2 місяці тому

      Sounds like you've got an issue with attribution there. Most likely conversion events are being triggered when they shouldn't be.

  • @wegotbrent
    @wegotbrent 2 місяці тому +4

    Facebook AI is awful. Manual targeting always outperforms their AI and Advantage+ campaigns. Performance is down significantly from when you could manually target interests. Facebook will control your ads so that you don't profit too much. If you do great one day, you'll likely do poor or barely break even the next day.

    • @BenHeath
      @BenHeath  2 місяці тому +3

      That is not our experience

    • @Mindset-grindset81
      @Mindset-grindset81 2 місяці тому +2

      Your right they did that too I could run an ad for messages and would hit 453 messages within 3days same content I have had sane time period and they lowered it the CPA is very high now it's going to shit

    • @wegotbrent
      @wegotbrent 2 місяці тому +2

      @@Mindset-grindset81 My manual target ads outperform AI 2:1 or more. Same image, ad copy, etc.

    • @CamXcel
      @CamXcel 8 днів тому

      I realized this too I started out with mostly doing manual targeting interest then heard that broad targeting was better and I tested that and my ad performance was horrible compared to when I did audience targeting

    • @nijooo5480
      @nijooo5480 5 днів тому

      Maybe at first, but when the ai has enough data it will outperform manual targeting.

  • @huaka8
    @huaka8 2 місяці тому +5

    FB ads doesnt give any shit about small businesses

    • @GoGoGadgetGiveadamn
      @GoGoGadgetGiveadamn 2 місяці тому

      False

    • @BenHeath
      @BenHeath  2 місяці тому +11

      A lot of their revenue comes from small business, they certainly do.

    • @LilTreyyy97
      @LilTreyyy97 2 місяці тому

      What business do you run and what’s your offer?

    • @TheKalebElijah
      @TheKalebElijah Місяць тому +2

      you think FB is sitting back figuring out who's business is big or small? I am a solopreneur and I run ads and they convert!

    • @polkacaty
      @polkacaty Місяць тому

      You’re dumb

  • @GoGoGadgetGiveadamn
    @GoGoGadgetGiveadamn 2 місяці тому +4

    Ben how did you get your first 10 clients? I think that would be a great story to share

    • @BenHeath
      @BenHeath  2 місяці тому +1

      Yeah that’s a good idea 👍

    • @othmane-mezian
      @othmane-mezian 2 місяці тому

      @@BenHeath Some cold online or offline outreach I guess?

  • @GoGoGadgetGiveadamn
    @GoGoGadgetGiveadamn 2 місяці тому

    What is happening on that piece of paper in the very beginning? (in the photo form 11 years ago)
    It looks like sudoku but I assume it isn't haha