11 Years of No BS Facebook Ads Advice in 31 Mins

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  • Опубліковано 21 гру 2024

КОМЕНТАРІ • 76

  • @BenHeath
    @BenHeath  Місяць тому +3

    Want me to mentor you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTlong-11YearsAdvice1124-ment
    Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-11YearsAdvice1124-fbdfy

    • @bidalsimpson2561
      @bidalsimpson2561 Місяць тому

      Thanks for your videos, I just want ask how many campaigns I can run at same time in the same ad account. I mainly boost my posts. Thank you.

    • @precioush5825
      @precioush5825 Місяць тому

      Hi, so I’ve clicked this link on 2 of my devices and when I hit the apply now button, a new page opens up and doesn’t load. It just stays on a white screen. Is it just me?

  • @iriska522
    @iriska522 3 дні тому +1

    This is gold. So so true. I'm gonna dive deep into those hard tasks I've been putting off. Thank you!

  • @matthewg8285
    @matthewg8285 Місяць тому +9

    I watch you more than the training manuals provided in my company haha. Cheers Ben!

    • @BenHeath
      @BenHeath  Місяць тому

      Haha happy to help :)

  • @CarolineVisArtGallery
    @CarolineVisArtGallery 5 днів тому

    Not easy for an Artist painter, but I am getting to listen to your content. My compliments to you! Thank you friendly!

  • @e1watts68
    @e1watts68 25 днів тому +1

    'Really guiding content. Thank you so much.

  • @chandellschofield6260
    @chandellschofield6260 23 дні тому

    Ben I advertise for auto parts stores, sales makes sense, but they have now website nor a sales funnel - for business that want people to just go into store what do you suggest?

  • @bg3596a
    @bg3596a 26 днів тому +1

    FYI, your button at the end for the "next video" isn't there. It's blank at the end of the video

  • @FreeClipzz
    @FreeClipzz 29 днів тому

    Love the extended explanations of each point

  • @A-Htje
    @A-Htje Місяць тому +2

    Hey, I need your advice (you're my hero). I’ve been running ads for two weeks. The first sale came on day 3, but since then, no add-to-carts despite offers and a well-priced product. One ad got 200+ likes in 2 days, a €5 CPM (great for Black Friday), but a €2+ CPC(To website, not interactions included) and still no add-to-carts. My pixel seems fine-should I consider starting fresh with a new one? I’m confused.

    • @hamzahamza-ds1xc
      @hamzahamza-ds1xc Місяць тому

      stop this ad and look for the problem , i think your landing page it is not good enogh or Slow loading or you have bad images , or your bodget is small , check these things and try again , but 2 weeks is too much , you lose your money by this way

    • @shubhamsaluja5595
      @shubhamsaluja5595 Місяць тому

      I can help you running ads for you. Working with meta since past 5 years and handled 500+ clients. let me know we can connect personally and i ll help you out 😊

    • @BenHeath
      @BenHeath  Місяць тому +2

      That CPM seems really low, too low. Are you using the sales campaign objective? If not, that's the first thing I'd fix.
      Otherwise it's probably your offer. When we see results like that, it typically means people aren't interested enough in what we're selling and the price point we're selling it at.

    • @A-Htje
      @A-Htje Місяць тому

      @ Yeah that’s what I thought aswell. Pretty sad. Thank you very much Ben!

  • @ranstxx
    @ranstxx Місяць тому +2

    I've just spent 1.8k on ads. And got 3 sales. I've tried everything. I've learnt that A.I isn't very smart.

    • @BenHeath
      @BenHeath  Місяць тому +13

      This probably isn't what you want to hear, but you haven't tried everything. That wouldn't be close to possible with that sort of budget. What you got is feedback that your campaign or offers need to be better.

    • @seanhogan1101
      @seanhogan1101 18 днів тому

      @@BenHeath ^ 100% factual.
      Most reputable agencies will decline incoming business if monthly ad spend budgets (per channel) are below $5k (and this is still considered relatively low).
      Not trying to shame, but this is my livelihood as well, and it takes a lot of volume (and time!!) to have exhausted everything.
      Very few young brands or even some mature brands go to META ads and immediately see a 5, 10, 15x.
      Head up! @ranstxx

  • @cusbrok
    @cusbrok Місяць тому +1

    Another great content, Ben! I’d appreciate your advice on splitting the budget for a new ad account. For testing a single product with a $200 budget, would it be better to set $50 per day and run a campaign for 4 days, or give Meta’s algorithm more time and set $30 per day for 7 days?
    Also, how many variations would you recommend using in one ad set with a $50 daily budget? For instance, 3 image ad creatives with 5 primary texts for each image, make 15 variations. Am I right in thinking that fewer variations might be better if the budget is limited? Thank you!

  • @mrpickle23
    @mrpickle23 18 днів тому

    HUGE difference between normal fluctuations and CPM randomly going up 300% and sales disappearing for days on end.

    • @BenHeath
      @BenHeath  18 днів тому

      If that just happened recently, that'll be because of black friday sales.

  • @niravganwani3653
    @niravganwani3653 Місяць тому

    Best video on meta ads❤

  • @jansenyeoh
    @jansenyeoh 12 днів тому

    Better game
    Value game
    Save time game
    Trust game 25:10

  • @Lets_talk_handwriting
    @Lets_talk_handwriting Місяць тому

    Any Christmas discount for the membership course

  • @Nik-y3m
    @Nik-y3m 15 днів тому

    Hey Ben, this is aweosme. I've been trying to add my card to new business portfolio.. at portfolio level so that I can use that with my clients ad accounts. It shows couldn't verify.. but I have successfully added the same card to my ad account, it verified my card successfully it's active on ad account but is not verifying on business portfolio level. Why it's not verifying at portfolio level?? I have enabled everything like eCommerce shopping, international transactions all that to my card. Can I add my card directly to my clients ad accounts so that I can run ads for them? Does it go against FB rules? Is it safe? Tried to contact Fb customer care but didn't get their number, email... What should I do??

  • @JerryCosta-t8b
    @JerryCosta-t8b Місяць тому

    How do you address the issues in creating ads for developing countries (sales related)? The people in those countries don't fill out forms. So Leads and Sales objectives wouldn't work (Southeast Asia).

  • @StefanoBertoli-qn8jp
    @StefanoBertoli-qn8jp Місяць тому

    Hi Ben,
    What would you recommend as the minimum viable budget per ad for a lead generation campaign (cold traffic, new account) with a single ad set and a daily budget of $15? Thank you.

    • @BenHeath
      @BenHeath  Місяць тому +1

      With that budget I'd limit it to 2 or 3 ads max

  • @mihaellaa.7911
    @mihaellaa.7911 Місяць тому

    Thank you so so much for all of this information, super valuable and interesting insights!

  • @berkeok4109
    @berkeok4109 29 днів тому

    This is valuable...

  • @chaiyanghing245
    @chaiyanghing245 Місяць тому

    Hi Ben, I have one top performing campaign which I am scaling it slowly. However, if I would like to test new ads creatives, do I add them into that top performing campaign or test it in a new campaign, as I am worry of if I test the new creatives in the top performing campaign, would it retrigger learning phase again?

    • @BenHeath
      @BenHeath  Місяць тому +1

      More often than not we will now test in a separate campaign. For the exact reason you described.

  • @brushmasterspaintingfranchise
    @brushmasterspaintingfranchise 28 днів тому

    Hey Ben, thanks for the great content. I noticed with the order of testing you did not mention audience targeting. I never really thought of the offer as being something to test so I got some good value from that. But what do you think? where does the targeting fall?

    • @BenHeath
      @BenHeath  26 днів тому +2

      Happy to help :)
      Most of the time we won't really test targeting. We'll go broad and use some suggestions with Advantage+ Audience and allow Meta to work that out.

    • @brushmasterspaintingfranchise
      @brushmasterspaintingfranchise 26 днів тому

      @ thanks

  • @GoGoGadgetGiveadamn
    @GoGoGadgetGiveadamn Місяць тому +4

    Ben how did you get your first 10 clients? I think that would be a great story to share

    • @BenHeath
      @BenHeath  Місяць тому +1

      Yeah that’s a good idea 👍

    • @othmane-mezian
      @othmane-mezian Місяць тому

      @@BenHeath Some cold online or offline outreach I guess?

  • @LuizLimaCinematography
    @LuizLimaCinematography Місяць тому +1

    Great video Ben, I am still intrigued by Hyros, but I have the impression that if I sign up I will need to make a lot of manual work on coding, etc? Or is just as simple as connecting the accounts? Like pixel, google tag etc

    • @BenHeath
      @BenHeath  Місяць тому

      No not at all, they can help you with all that stuff and it's quite straightforward :)

  • @Mitra-q8r
    @Mitra-q8r 29 днів тому +1

    I cant see the recommended video at the end

  • @therealxha1l
    @therealxha1l Місяць тому

    Hey Ben,
    Been watching you for a while however there is one key thing that I am unsure about:
    If I am running ads for clients as a SMMA, what is the best way to go about charging for them? As a monthly basis, one time, or what?
    Thanks!

    • @BenHeath
      @BenHeath  Місяць тому +1

      Monthly basis I think :)

  • @ShekharSingh-t4g
    @ShekharSingh-t4g 27 днів тому

    Hi Ben, Do you offer any course or masterclasses to help marketers like us to build their career in paid ads?

  • @karabilal1
    @karabilal1 Місяць тому

    Hi Ben,
    I've set up my Meta Business Portfolio and tried to create my first Ad Account. Well guess what... One sec after I created it Facebook restricted it. I tried to file a review but one second after that I got a notification that they disabled the ad account. Now I am sort of stuck and blocked and don't know what to do. I can't add any new Ad accounts because of this restriction as well. I'm lost. What do you suggest? Leave it as it is and try to set up a new business portfolio?

    • @Godday_victor
      @Godday_victor 7 днів тому

      You need to verify your identify with any government issues means of identification. You have to do this before 30days all else meta will permanently restrict your account from running ads

  • @TTClipzzz
    @TTClipzzz Місяць тому

    What if i want to reach the warm audience and the audience is to small, is that bad?

    • @BenHeath
      @BenHeath  Місяць тому

      No that's fine. It sounds purposeful in that scenario :)

  • @ShmepsTV
    @ShmepsTV Місяць тому

    🙌🙌🙌🙌

  • @topitop6217
    @topitop6217 Місяць тому

    I created a very useful software. It can save its users 2-3 hours a day, but there is no one else in this sector other than me. So there is no competition, but because of the lack of competition, it becomes very difficult to sell this product to people because no one is aware of the problem. What would your suggestions be?

    • @BenHeath
      @BenHeath  29 днів тому +1

      You'll have to educate your prospects first. Best way to do that is with high quality video ads :)

  • @Metaadsguy
    @Metaadsguy Місяць тому +1

    Ben you look angry in the thumbnail 😢💔🙈

  • @JSSoundsmusic
    @JSSoundsmusic Місяць тому +2

    Why doesn’t meta just buy hyros? Doesn’t make sense that they would let a company tracks ads better than them and not use the technology themselves.
    It should be integrated natively within Facebook ads, imo

  • @d28k83
    @d28k83 Місяць тому

    270 Meta sales. Checked analytics, and one 25 came from Meta. What a con.

    • @BenHeath
      @BenHeath  Місяць тому

      Sounds like you've got an issue with attribution there. Most likely conversion events are being triggered when they shouldn't be.

  • @huaka8
    @huaka8 Місяць тому +4

    FB ads doesnt give any shit about small businesses

    • @GoGoGadgetGiveadamn
      @GoGoGadgetGiveadamn Місяць тому

      False

    • @BenHeath
      @BenHeath  Місяць тому +10

      A lot of their revenue comes from small business, they certainly do.

    • @LilTreyyy97
      @LilTreyyy97 29 днів тому

      What business do you run and what’s your offer?

    • @TheKalebElijah
      @TheKalebElijah 26 днів тому +2

      you think FB is sitting back figuring out who's business is big or small? I am a solopreneur and I run ads and they convert!

    • @polkacaty
      @polkacaty 24 дні тому

      You’re dumb

  • @wegotbrent
    @wegotbrent Місяць тому +2

    Facebook AI is awful. Manual targeting always outperforms their AI and Advantage+ campaigns. Performance is down significantly from when you could manually target interests. Facebook will control your ads so that you don't profit too much. If you do great one day, you'll likely do poor or barely break even the next day.

    • @BenHeath
      @BenHeath  Місяць тому +2

      That is not our experience

    • @Mindset-grindset81
      @Mindset-grindset81 Місяць тому +2

      Your right they did that too I could run an ad for messages and would hit 453 messages within 3days same content I have had sane time period and they lowered it the CPA is very high now it's going to shit

    • @wegotbrent
      @wegotbrent 29 днів тому +1

      @@Mindset-grindset81 My manual target ads outperform AI 2:1 or more. Same image, ad copy, etc.

  • @GoGoGadgetGiveadamn
    @GoGoGadgetGiveadamn Місяць тому

    What is happening on that piece of paper in the very beginning? (in the photo form 11 years ago)
    It looks like sudoku but I assume it isn't haha