I really only go to Oxmoor just for the lego store. But I have great memories from there like the old Disney Store. There was also a large pirate playplace somewhere in the mall. They also used to have the only Warner Bros Studio Store in Kentucky!
I remember that pirate ship play area. I think it was down by where Von Maur is. I remember visiting the mall soon after I had my son, and being excited to take him to play in it, in a few years, once he was old enough. But by the time he was ready, it was gone. I was so disappointed, lol.
Doomie Dude, this is the "I grew up in Louisville" chick again, lol. To answer one of your questions, the escalators to the second floor used to be right about where you're standing, at 7:32. That's also where they set up their giant, two story Christmas tree every year, right under that circle vent thing on the ceiling. The big glass elevator would have been down past where the Peloton kiosk is. To the right of the kiosk used to be a Disney store. Or maybe that was where WB was, lol. Upstairs, there was a Frank & Stein, a Sbarro, and Chinese place, among others, and besides the food court, there was a hobby shop called Things to Do, which I loved. The stores and restaurants ringed the edge, and then there was the walkway and a railing. The whole middle was open, and you could look down over the people below you. There was also one area, I think where the sitting area is by the Warby Parker, at 4:40, where there was a "hole" in the ceiling, where you could see between floor. There were tables and chairs around it, in the food court area, and a railing, of course. This spot, under the hole, was where Santa sat, every year. There was also a two floor movie theater, there, I think the upstairs entrance would have been in the corner over your right shoulder, standing where you are, at that time marker. I saw "Dumb & Dumber" there, with my first serious high school boyfriend, in 1994, when I was 14 years old. It was a really cool second level, and Oxmoor was the only mall with a second level like that, in our area. I do remember when it started going downhill and becoming empty. But I'm still really sad it's gone. And that smoke shop, and the Punch statue (the jester guy, he's a cigar mascot/logo), has been there as long as I can remember. They have a huge walk-in humidor, and cell some of the best brands of cigars. My husband used to be good friends with J. Paul Tucker, the guy who owns it. We haven't seen him in a long time, since hubby quit smoking. But I can remember a time when we used to sit in the leather lounge chair in there, and he and hubby would/could actually smoke cigars together, lol. We even brough my son in there, once or twice, when he was still small enough to be pushed in a stroller. I guess a lot of rules have changed in the last 15 years, lol! Also, I remember the sweet, wonderful tobacco smell of the humidor. Really glad to see he's still there, still in business. There was an awesome music store (like music instruments and such) farther down from the smoke shoppe, where the Z Gallerie is, and, across from that, there was a really cool Thai noodle place, where you could watch them cooking, as the kitchen was just through the glass wall on the front. That entrance used to open at the front, right onto the parking lot, before the Dick's was built. Sorry I rambled, but your Louisville videos, and this one in particular, somehow, brought up a lot of memories for me. I love your presentation, and how you explain the history of the place you're visiting. Thank you for covering our Louisville malls, something not many people have done. You have a new subscriber. 😊😊
God, I miss mall food courts. There were so many choices. You could go with a group of friends, and everyone could get something they liked, no matter what their tastes. You could always find something that sounded good, no matter what you were in the mood for. Then you could all sit together, and talk, and people watch. They were so great. And Oxmoor had an awesome one. I'm really sad it's gone.
I lived in Shelbyville in the late 90s and I always liked the Oxmoor Mall food court you went up the stairs and could sit there eating and watching the shoppers down on the main floor below.
@@RigepFroggit I always loved that, too! The food court being a kind of separate area like that, made it a great place to get a break from the bustling shoppers. Even when it was as busy as the mall itself, it just seemed different somehow.
Those malls are in the well off east end of Louisville. They used to have a really good ice cream place on the upper level back in the late 70s and they would ring the bells every time someone had a birthday. They had pretty good food too. I don't know when it disappeared but it was sometime in the 80s
@@WhittyPics Jefferson Mall already seemed to be dying in 2010 when I moved out of KY. Surprised it's still there. I remember when I bought a ton of heavily discounted books at Jefferson and the St. Matthews when the Waldenbooks and that other bokstore in St. Matthews closed
I think the reason why they both thrive given their close proximity is that Louisville is not a city that is overmalled. I don't really think either one of them is going to falter anytime soon. At least not with the next decade or so.
Oxmoor and St. Matthew's cater to different demographics, and why I think both malls are safe. Oxmoor is the more upscale stores mall, and St. Matthews is the regular middle class mall.
In terms of location, selection of tenants and architecture, they are both comparable to Chesterfield Towne Centre just outside of Richmond and Lynnhaven Mall in Virginia Beach
For a long time this was the flagship mall of david hocker associates. They also owned and or developed middlesboro mall, south williamson mall and somerset mall.
If they are are both generating revenue for Brookfield, I don't see them disposing of either one. It would be a good idea to see an income statement or cash account statement side-by-side for each one to see just how close they are
Doomie after you turn left and start walking the second floor with the food court was in the center square area with the extra high roof. It had an elevator and two stairways, no escalators and you could look over the side at the main floor toward the Von Maur and where the Sears used to be.
I used to work at the Kay Jewelers there when Jacobsons was an anchor. “Foxy Foxmoor” was considered the more upscale of the dueling malls! At derby it would host a swarm of boutiques for derby hats and Jacobsons would host “after hour” shopping events for for more affluent customers. The mall security was actual Jefferson County police so there was not a lot of the “hanging out” crowd. The stereotype of the oxmoor shopper was wealthy and shopped with intent ( as opposed to going and window browsing). Interesting how it has changed!!!!!
I like this mall. Modern not too trendy looking. Nice wide walkways, modern lighting, high ceilings, and not many vacancies.Some of the kiosks look trashy, but overall looks nice.
I like the stores at the Oxmoor Centre a bit better than the Mall at St. Matthews but at the same time St. Matthews has that huge black fountain and Oxmoor Centre doesn't. If I really had to pick, I would choose the Oxmoor Centre surviving because of the stores.
As someone who has lived in Louisville my entire life (53 years), it saddens me to see what Jefferson Mall, Mall St Matthews and Oxmoor have become. Of course, with the state of the economy, it is only natural, but I doubt any of them will ever return to their former glory. With the loss of stores like Waldenbooks, D. Dalton's Something to Do, Suncoast Video, Musicland, Record Town, et al, there is little reason for me to go to the malls and on the rare occasions that I do, it is usually dead. While I don't wish it, I just wonder how long before one, or more, of these malls of my youth go the way of Bashford Manor Mall. Society is changing and I don't feel it is for the better. Unfortunately, there is little we can do to stop it.
I'll have to rewind this video and listen in on ALL the anchors that preceded Von Maur, for myself. That said, good video. I could totally sense the parts of Oxmoor, that once had 2 floors for myself! As for both malls here, I don't think either mall will falter. I'd more worry Jefferson Mall might falter, but what do I know? Personally myself, I'm even hoping Jefferson Mall hangs on. The fact that Oxmoor and St. Matthews cater to different niches and demographics, at least in theory would make me think both malls would hang on. If Brookfield wanted to be VERY ambitious lol(but I suspect this might be a tad too ambitious for them, but who knows), maybe Brookfield could pull a 'Greece Ridge'(in Rochester, NY) or 'Somerset Collection'(Troy, MI I think) by building a long bridge to connect both malls together? That is, if Louisville government would approve the construction of such a long bridge over an expressway. Although a tram(think what Hyatt Regency Dearborn(MI) and Fairlane Town Center used to have) over the(I think) I-265 beltway, could also work for connecting both malls together.
I would have thought JMall would have been the one to falter, too, given the area it's in, and the state it was in, the last time I was there. It got pretty run down for a while, had a lot of vacancies and an overabundance of shoe and dollar stores. But I saw a more recent video about it (might have been Doomie's), and it's been totally remodeled, and looks like it's doing better than ever! Really made me happy, because, growing up in the South End of Louisville, it was the mall my family went to most often. So it's the mall I really consider my true childhood mall. And it made me really happy to see it thriving the way it was. Could be different now, idk, but I really hope not. I hope it lives on for many years to come!
Considering both malls are managed by the same company (and have been for a long time, if not since the beginning), I believe they have and will continue to ensure success for both. Oxmoor is clearly more upscale, while St. Matthews is more middle-of-the-road (or perhaps slightly above). There aren't necessarily shops in one that would cannibalize shops in the other -- each mall has its own place and role. In one recent move, mgmt even moved an upscale furniture store (Arhaus) from a prominent highway- and outside-facing storefront at St. Matthews to an inside-facing storefront at Oxmoor. I think that speaks a lot to how mgmt sees each property and what works best for both. As a local, I don't think at all that it's inevitable one will close just because of how close to one another they are. They aren't in competition the same way crosstown malls would be that have redundant stores, for example. They complement each other well. And what you saw under construction was Topgolf, which is now open and is the first location in Kentucky. It has really enhanced that end of the mall, which also recently saw the opening of two new restaurants, and a Puttshack is under construction as well.
I have to say this appears to be the weaker of the two malls. Von Maur and Macy's are strong anchors, but the foot traffic inside seems low in comparison to the previous mall.
It's hard to say what the future of these two malls are. Obviously the ideal situation would be if both malls could continue to thrive and coexist. Although as you said, this is unlikely with the current economic situation. Personally, if I could _choose_ which of the two survives, I'd choose the Mall at St. Matthews, since it is prettier. As for which mall would _actually_ survive, I'm not sure we can say yet. If the world continues to favor these modernist trends, it is possible that the Mall at St. Matthews could fall and Oxmoor stays alive instead, since it has more modern aesthetics and a trendier selection of stores. I guess we'll just have to wait and see how things play out in the long run, especially given the situation these two malls are in is quite the anomaly.
I'd prefer the Mall at St. Matthew's to live over this one. I can't in good conscience root for a mall that doesn't have a real food court over one that does. Pretty interesting they removed the second floor- I remember reading that two-story malls tend to struggle even more over one story malls.
I like Oxmoor mainly for its huge Macy's, but I prefer St. Matthews. It just feels like a nicer mall, and I love the fountains. And they have Dillard's.
The development that was in progress has been completed as a TOPGOLF. In 2018/2019 I worked for Dart Rush that is now a vacant storefront between the sears and Old navy.
I really only go to Oxmoor just for the lego store.
But I have great memories from there like the old Disney Store. There was also a large pirate playplace somewhere in the mall.
They also used to have the only Warner Bros Studio Store in Kentucky!
I was about to mention the WB Store. That place RULED.
Yo I like your CEC Content! Two amazing channels in one place lol
I remember that pirate ship play area. I think it was down by where Von Maur is. I remember visiting the mall soon after I had my son, and being excited to take him to play in it, in a few years, once he was old enough. But by the time he was ready, it was gone. I was so disappointed, lol.
Doomie Dude, this is the "I grew up in Louisville" chick again, lol. To answer one of your questions, the escalators to the second floor used to be right about where you're standing, at 7:32. That's also where they set up their giant, two story Christmas tree every year, right under that circle vent thing on the ceiling. The big glass elevator would have been down past where the Peloton kiosk is. To the right of the kiosk used to be a Disney store. Or maybe that was where WB was, lol. Upstairs, there was a Frank & Stein, a Sbarro, and Chinese place, among others, and besides the food court, there was a hobby shop called Things to Do, which I loved. The stores and restaurants ringed the edge, and then there was the walkway and a railing. The whole middle was open, and you could look down over the people below you. There was also one area, I think where the sitting area is by the Warby Parker, at 4:40, where there was a "hole" in the ceiling, where you could see between floor. There were tables and chairs around it, in the food court area, and a railing, of course. This spot, under the hole, was where Santa sat, every year. There was also a two floor movie theater, there, I think the upstairs entrance would have been in the corner over your right shoulder, standing where you are, at that time marker. I saw "Dumb & Dumber" there, with my first serious high school boyfriend, in 1994, when I was 14 years old. It was a really cool second level, and Oxmoor was the only mall with a second level like that, in our area. I do remember when it started going downhill and becoming empty. But I'm still really sad it's gone. And that smoke shop, and the Punch statue (the jester guy, he's a cigar mascot/logo), has been there as long as I can remember. They have a huge walk-in humidor, and cell some of the best brands of cigars. My husband used to be good friends with J. Paul Tucker, the guy who owns it. We haven't seen him in a long time, since hubby quit smoking. But I can remember a time when we used to sit in the leather lounge chair in there, and he and hubby would/could actually smoke cigars together, lol. We even brough my son in there, once or twice, when he was still small enough to be pushed in a stroller. I guess a lot of rules have changed in the last 15 years, lol! Also, I remember the sweet, wonderful tobacco smell of the humidor. Really glad to see he's still there, still in business. There was an awesome music store (like music instruments and such) farther down from the smoke shoppe, where the Z Gallerie is, and, across from that, there was a really cool Thai noodle place, where you could watch them cooking, as the kitchen was just through the glass wall on the front. That entrance used to open at the front, right onto the parking lot, before the Dick's was built. Sorry I rambled, but your Louisville videos, and this one in particular, somehow, brought up a lot of memories for me. I love your presentation, and how you explain the history of the place you're visiting. Thank you for covering our Louisville malls, something not many people have done. You have a new subscriber. 😊😊
God, I miss mall food courts. There were so many choices. You could go with a group of friends, and everyone could get something they liked, no matter what their tastes. You could always find something that sounded good, no matter what you were in the mood for. Then you could all sit together, and talk, and people watch. They were so great. And Oxmoor had an awesome one. I'm really sad it's gone.
I lived in Shelbyville in the late 90s and I always liked the Oxmoor Mall food court you went up the stairs and could sit there eating and watching the shoppers down on the main floor below.
@@RigepFroggit I always loved that, too! The food court being a kind of separate area like that, made it a great place to get a break from the bustling shoppers. Even when it was as busy as the mall itself, it just seemed different somehow.
Those malls are in the well off east end of Louisville. They used to have a really good ice cream place on the upper level back in the late 70s and they would ring the bells every time someone had a birthday. They had pretty good food too. I don't know when it disappeared but it was sometime in the 80s
I left Louisville in 2000. Damn that mall has changed. If any mall in Louisville falters it will be Jefferson Mall
@@WhittyPics Jefferson Mall already seemed to be dying in 2010 when I moved out of KY. Surprised it's still there. I remember when I bought a ton of heavily discounted books at Jefferson and the St. Matthews when the Waldenbooks and that other bokstore in St. Matthews closed
I think the reason why they both thrive given their close proximity is that Louisville is not a city that is overmalled. I don't really think either one of them is going to falter anytime soon. At least not with the next decade or so.
Oxmoor and St. Matthew's cater to different demographics, and why I think both malls are safe. Oxmoor is the more upscale stores mall, and St. Matthews is the regular middle class mall.
This and Mall St. Matthews are my two favorite Kentucky malls! You should film the malls in Nashville!
In terms of location, selection of tenants and architecture, they are both comparable to Chesterfield Towne Centre just outside of Richmond and Lynnhaven Mall in Virginia Beach
For a long time this was the flagship mall of david hocker associates. They also owned and or developed middlesboro mall, south williamson mall and somerset mall.
All three are dead, right? Middlesboro still have an operational movie theater so they got that.
If they are are both generating revenue for Brookfield, I don't see them disposing of either one. It would be a good idea to see an income statement or cash account statement side-by-side for each one to see just how close they are
Doomie after you turn left and start walking the second floor with the food court was in the center square area with the extra high roof. It had an elevator and two stairways, no escalators and you could look over the side at the main floor toward the Von Maur and where the Sears used to be.
I really liked this mall, it had a ton of history especially when changing anchor stores. Also which state are you visiting next?
This mall has gotten small now ever since the food court and the big water fountain, all gone. I really miss the old looks of the Oxmoor Mall
I used to work at the Kay Jewelers there when Jacobsons was an anchor. “Foxy Foxmoor” was considered the more upscale of the dueling malls! At derby it would host a swarm of boutiques for derby hats and Jacobsons would host “after hour” shopping events for for more affluent customers. The mall security was actual Jefferson County police so there was not a lot of the “hanging out” crowd. The stereotype of the oxmoor shopper was wealthy and shopped with intent ( as opposed to going and window browsing). Interesting how it has changed!!!!!
I like this mall. Modern not too trendy looking. Nice wide walkways, modern lighting, high ceilings, and not many vacancies.Some of the kiosks look trashy, but overall looks nice.
I like the stores at the Oxmoor Centre a bit better than the Mall at St. Matthews but at the same time St. Matthews has that huge black fountain and Oxmoor Centre doesn't. If I really had to pick, I would choose the Oxmoor Centre surviving because of the stores.
As someone who has lived in Louisville my entire life (53 years), it saddens me to see what Jefferson Mall, Mall St Matthews and Oxmoor have become. Of course, with the state of the economy, it is only natural, but I doubt any of them will ever return to their former glory. With the loss of stores like Waldenbooks, D. Dalton's Something to Do, Suncoast Video, Musicland, Record Town, et al, there is little reason for me to go to the malls and on the rare occasions that I do, it is usually dead. While I don't wish it, I just wonder how long before one, or more, of these malls of my youth go the way of Bashford Manor Mall. Society is changing and I don't feel it is for the better. Unfortunately, there is little we can do to stop it.
I'll have to rewind this video and listen in on ALL the anchors that preceded Von Maur, for myself. That said, good video. I could totally sense the parts of Oxmoor, that once had 2 floors for myself!
As for both malls here, I don't think either mall will falter. I'd more worry Jefferson Mall might falter, but what do I know? Personally myself, I'm even hoping Jefferson Mall hangs on. The fact that Oxmoor and St. Matthews cater to different niches and demographics, at least in theory would make me think both malls would hang on.
If Brookfield wanted to be VERY ambitious lol(but I suspect this might be a tad too ambitious for them, but who knows), maybe Brookfield could pull a 'Greece Ridge'(in Rochester, NY) or 'Somerset Collection'(Troy, MI I think) by building a long bridge to connect both malls together? That is, if Louisville government would approve the construction of such a long bridge over an expressway. Although a tram(think what Hyatt Regency Dearborn(MI) and Fairlane Town Center used to have) over the(I think) I-265 beltway, could also work for connecting both malls together.
I would have thought JMall would have been the one to falter, too, given the area it's in, and the state it was in, the last time I was there. It got pretty run down for a while, had a lot of vacancies and an overabundance of shoe and dollar stores. But I saw a more recent video about it (might have been Doomie's), and it's been totally remodeled, and looks like it's doing better than ever! Really made me happy, because, growing up in the South End of Louisville, it was the mall my family went to most often. So it's the mall I really consider my true childhood mall. And it made me really happy to see it thriving the way it was. Could be different now, idk, but I really hope not. I hope it lives on for many years to come!
Love Louisville and Oxmoor....did you make it to Fayette Mall in Lexington? Thanks for the video.
Considering both malls are managed by the same company (and have been for a long time, if not since the beginning), I believe they have and will continue to ensure success for both. Oxmoor is clearly more upscale, while St. Matthews is more middle-of-the-road (or perhaps slightly above). There aren't necessarily shops in one that would cannibalize shops in the other -- each mall has its own place and role. In one recent move, mgmt even moved an upscale furniture store (Arhaus) from a prominent highway- and outside-facing storefront at St. Matthews to an inside-facing storefront at Oxmoor. I think that speaks a lot to how mgmt sees each property and what works best for both. As a local, I don't think at all that it's inevitable one will close just because of how close to one another they are. They aren't in competition the same way crosstown malls would be that have redundant stores, for example. They complement each other well. And what you saw under construction was Topgolf, which is now open and is the first location in Kentucky. It has really enhanced that end of the mall, which also recently saw the opening of two new restaurants, and a Puttshack is under construction as well.
The two malls serve a different clientelle. Oxmoor is filled with high end shops, while St. Matthews caters to the middle and upper-middle classes.
I used to work at the Lego store at the mall there. Best job ever!
I thought the mall looked like an airport terminal.
Nice video
They just removed the second floor? Did I hear that right? Love your videos!
I love the gazebo shaped entrance of this mall.
I have to say this appears to be the weaker of the two malls. Von Maur and Macy's are strong anchors, but the foot traffic inside seems low in comparison to the previous mall.
It's hard to say what the future of these two malls are. Obviously the ideal situation would be if both malls could continue to thrive and coexist. Although as you said, this is unlikely with the current economic situation. Personally, if I could _choose_ which of the two survives, I'd choose the Mall at St. Matthews, since it is prettier. As for which mall would _actually_ survive, I'm not sure we can say yet. If the world continues to favor these modernist trends, it is possible that the Mall at St. Matthews could fall and Oxmoor stays alive instead, since it has more modern aesthetics and a trendier selection of stores. I guess we'll just have to wait and see how things play out in the long run, especially given the situation these two malls are in is quite the anomaly.
@@tinapalermo3768 No. If you watch the video you'll figure that out for yourself.
I'd prefer the Mall at St. Matthew's to live over this one. I can't in good conscience root for a mall that doesn't have a real food court over one that does. Pretty interesting they removed the second floor- I remember reading that two-story malls tend to struggle even more over one story malls.
I like Oxmoor mainly for its huge Macy's, but I prefer St. Matthews. It just feels like a nicer mall, and I love the fountains. And they have Dillard's.
+1 on the urbexing and ghost hunting!
Cute
The development that was in progress has been completed as a TOPGOLF. In 2018/2019 I worked for Dart Rush that is now a vacant storefront between the sears and Old navy.