How To Reach Your Audience? (Ft. Seth Godin)

Download HubSpot's Free Annual State of Marketing Report: clickhubspot.c...
Watch Seth Godin, Founder of The altMBA and author of "This Is Marketing" explain how to reach your audience.
In this video, you’ll learn: how ideas spread, how to have practical empathy in your marketing in order to be an effective marketer, the role of ads in modern marketing, and the marketing promise.
As marketers, we need to talk to the right people about the right thing. And we need to stay consistent in that messaging; if we’re not in alignment, our marketing will not be effective.
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[@mastersinmarketing]

Download HubSpot's Free Annual State of Marketing Report and learn how to reach your audience effectively: clickhubspot.com/a8w

[@adamsmithTAG]

Love this guy! I've used the purple cow analogy in my sales and marketing training sessions than any other example. If you don't know about Seth's purple cow, look it up NOW! Game changer.

[@Yulfi]

Recap:
1. Make an idea worth spreading
2. Is it better if people talk about it?
3. Have practical empathy-Be a teacher and have empathy for where people are starting since you are not in control.
4. Use ads for either measured or unmeasured marketing depending on the nature of your offer; also consider your specific audience. Ads require money and patience.
5. Make a marketing promise and deliver on it; But, deliver it to the right people, consistently.

[@Santafefashionweek]

We love Seth

[@thescottsanchez]

Love this and preach it all day long.

[@mastersinmarketing]

Scott Sanchez, Thanks for your feedback! you can find more great tutorials at academy.hubspot.com/

[@shelbistump7328]

This is beautiful. Thanks Seth.

[@mastersinmarketing]

Glad you like it!

[@iu8051]

I really like Seth and agree with him, but I dont know about him saying not to use Podcast as direct marketing. I did it to some level of success

[@govindbagariya9784]

Great video

[@positionnormal]

What Seth calls 'practical empathy' , in negotiators language is called 'tactical empathy'.

[@Ducky_logan]

And normal people call that manipulation.

[@MichaelWilliams-lo3ix]

Brilliant

[@mastersinmarketing]

Michael Williams, Thanks for your feedback! you can find more great tutorials at academy.hubspot.com/

[@jaikumarsivalingam]

Woah! Thank you!

[@mastersinmarketing]

Happy to help :)