SETH GODIN ON AGENCY PRICING, VALUE, NICHES, & CONTENT CREATION
Вставка
- Опубліковано 8 чер 2024
- Discover the exact strategies & systems we used to 2X our close rate & scale faster: jasonswenk.com/salesmakeover
Wonder what the Godfather of Marketing thinks about the trajectory of the agency space? The one and only Seth Godin is on the show delivering massive value on everything from determining your value to the network effect to creating a line out your door.
Seth Godin is the author of amazing marketing books, including bestsellers like This is Marketing, Purple Cow, Permission Marketing, All Marketers are Liars -- just to name a few!
Major takeaways from Seth:
11:11 - There are 2 ways to figure out your value.
15:11 - How niching down will win you more business.
18:00 - The tension we need to cause change.
21:50 - What is the network effect?
24:54 - Creating a line out your door.
I'm so appreciative to have Seth on the show... you'll see in this video I'm a little starstruck :) But, you would be too! I loved every minute of this interview and I know you'll get tons of value from watching it start to finish.
Please leave your comments below and tell me what your best takeaways were from it. Also, drop your questions below so we can cover those in a future video.
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.
SCHEDULE
TUES & THUR VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
jasonswenk.com/askswenk
Podcast Wednesday:
(Digital Agency Interviews)
itunes.apple.com/us/podcast/s...
or
smartagencymasterclass.com
Follow me here:
Website: jasonswenk.com
Podcast: smartagencymasterclass.com
Facebook: / jasonswenk
Twitter: / jswenk
Instagram: / jswenk
Linkedin: / jasonswenk
Medium: /
Soundcloud: / jasonswenk
Music by epidemicsound.com - Навчання та стиль
My god Godin is a legend. What he said about the super bowl and being specific on the Internet because it’s all micro media and how you shouldn’t spend extra money on reaching the people you don’t want to reach and actually on the people you do want to reach was so true but still flying underneath so many’s Radar.
Seth Godin is the marketer's marketer.
He really is :) What piece of the interview did you like most?
wow. this fixed me. the fog has cleared. this was insane value. thank you for this. might have saved me years of misery
Agree - there's so much you can learn from this man.
So insightful !
I agree. Seth has amazing perspective and insight for agency owners. I loved having him on the show.
Seth keeps all interviews professional. Never shares how much he charges, or about his personal life. That is something to be learn to
For sure
“Your goal should not be ‘more’, it should be ‘better’.” Genius.
He really is.
iT WAS THE BEST INTERVIEW SOMEBODY DID TO SETH GODIN. I was expecting something like the others, but looks like you really understand the concept of Marketing (permission Marketing)
Glad you thought that. He is the best and was an honor to interview him
I actually pre ordered Seth's book--This Is Marketing. It was an amazing read...I also read his blog daily. He's an inspiration. The Real Marketer.
Thanks for doing this interview man!
Seth is an easy person to interview. He rocks.
Change doesn't happen without tension. Holy crap... Thank you so much for sharing this!
so profound
All the questions I had, you asked and answered Swenk. Thank you for a great interview!
Fantastic interview. And, I watch every interview he does. I’m impressed!
Thanks, I loved interviewing Seth. Complete gold.
13:29 gold
WOWWWWWW--that was incredible all the knowledge bombs Seth dropped! Thanks for this interview, Jason! WOW!
This was definitely one of my favorites.
Thanks Jason for sharing
Glad you like it... really one of my all-time favorite interviews.
Thanks for that interview it was amazing. It really reminded me to niche down further with the strengths I have today and not what I think I should improve upon.
Just like Seth's Walmart example, you can't "out-Amazon" Amazon :) Focus on your strengths and dominate.
Love this Jason 😻😻😻
Thanks Ash
If it's a systematic problem then I believe this really needs to focus and cover brand strategy. Look into that and that will help a lot... A lot of people.
I don´t recall leaving a message on youtube before and I´ve seen a lot of Seth´s videos, talks and interviews. This was a very clear and very to the point interview Jason. Congrats!
...and you also got a new subscriber today ;)
Thanks Pablo. What was your biggest take away?
This was a great interview, nice job ... And keep it up
Thanks, it was one of my favorite interviews of all time. What was your biggest take away?
the logo I had in mind: Nike, I freaking love Nike.
great interview and valuable information.
Thanks
This really helps!!!!!!
Thank you to the both of you. Amazing work. I will now apply.
I'm glad to help and really like that you're ready to take action.
@@Jasonswenk everytime I watch it. I learn more things. Very good stuff.
@@DESPICKLEBALLME24 Seth Godin has a ton of amazing insight.
Wow this is good.
one of my favorite interviews of all time
Can you explain more about the status part?
You can search more from Seth on that, but basically, he's saying that people make decisions to preserve or improve their status. So your brand needs to help them toward that goal.
I chose Starbucks as a logo...what a trip
and I'm South African, and don't like Starbucks. I'm done
@@blueowlmedia2873 Ha. Seth nailed it, right?
@@Jasonswenk he did indeed. Maybe he used Starbucks as the example in his book. Seth the magician
you should charge for this video (only those who watched it will understand the joke here:-)