Never Split the Difference: CMO Edition | Renegade Marketers Unite

What if the secret to becoming an influential CMO lies in the tactics used by FBI hostage negotiators?
In this essential episode, Drew Neisser welcomes Chris Voss, former FBI hostage negotiator and author of "Never Split the Difference," to share game-changing conflict resolution and negotiation strategies for B2B marketing leaders.
By listening, you’ll learn how to:
• Turn potential conflicts into collaborative problem-solving sessions
• Use tactical empathy to align with stakeholders
• Adapt your negotiation style to different personality types
• Increase your emotional intelligence for more effective leadership
• Techniques for managing stress and conflict in high-stake situations
Voss reveals counterintuitive approaches to help CMOs transform the most challenging C-Suite conversations into collaborative wins. Whether you're advocating for your marketing budget, aligning with sales on lead goals, or negotiating with external agencies, this episode offers invaluable lessons from one of the world's top negotiation experts.
Tune in!
To find the transcripts of all episodes, suggest future guests, or learn more about quite possibly the best B2B marketing agency in New York City, visit renegademarket...
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