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Unlocking PR-able B2B Research | Renegade Marketers Unite #423
What does it take to create B2B research that journalists can’t resist?
In this episode, Drew Neisser sits down with research experts Becky Lawlor of Redpoint Content and Curtis Sparrer of Bospar PR to reveal the secrets of crafting and pitching impactful studies that capture media attention.
In this episode:
• Becky Lawlor shares the top three mistakes to avoid in research design, emphasizing the importance of aligning with media trends, targeting the right audience, and writing effective survey questions.
• Curtis Sparrer highlights how to create “killer stats” that drive media coverage, and explains why a successful study must tell a story that resonates beyond niche audiences.
You’ll also learn:
• Why it’s essential to conduct quality checks on survey audiences and design
• How to adapt your findings for multiple uses, from PR to lead generation
• Practical tips on “news-jacking” and tapping into timely topics for maximum impact
Tune in to discover how to make your research stand out, earn top-tier coverage, and turn valuable insights into brand-boosting press.
To find the transcripts of all episodes, suggest future guests, or learn more about quite possibly the best B2B marketing agency in New York City, visit renegademarketing.com/
To learn more about CMO Huddles, visit: cmohuddles.com/
#marketingpodcast #b2bmarketers #cmo #b2bleadership#b2bmarketingagency
Переглядів: 10

Відео

The Focus Factor: Driving B2B Success | Renegade Marketers Unite #422
Переглядів 38День тому
For CMOs, strategy is as much about what not to do as it is about what to focus on. In this episode, we explore the transformative power of focus with three marketing leaders who have mastered the art of saying "no" to the nonessential. Highlights include: • JD Dillon shares how Tigo Energy’s "Green Glove Service" transformed customer service into a brand differentiator and rallied the entire o...
Customer Advocacy Fuels Customer-Driven Growth | Renegade Marketers Unite #421
Переглядів 1514 днів тому
Most businesses profess to love their customers. However, only a few have figured out how to transform brand love into advocacy on a consistent and scalable basis. Enter this episode's guests: • Tejal Parekh, previously of Upside • Rebecca Stone of Cisco • Suzanne Reed of LBMC In this insightful conversation, these three powerhouse CMOs share their unique approaches to turning satisfied custome...
Disrupt or Be Disrupted: Big Ideas for 2025’s CMOs | Renegade Marketers Unite #420
Переглядів 4221 день тому
In this special Drew-on-Drew episode of Renegade Marketers Unite, Drew Neisser sits down with... himself, to tackle the biggest marketing questions for 2025. From AI’s takeover to the comeback of in-person events, Drew wrestles with the trends that will shape the future of marketing. Expect bold predictions, sharp insights, and a little friendly self-debate as Drew explores how CMOs can stay ah...
Reimagine GenAI: Creative Applications Beyond Efficiency | Renegade Marketers Unite #419
Переглядів 45Місяць тому
In this episode of Renegade Marketers Unite, we explore the innovative and creative uses of Generative AI (GenAI) that go far beyond mere efficiency improvements. Discover how marketers are leveraging GenAI to drive creativity, enhance customer experiences, and transform industries. Tune in to hear insights, real-world applications, and future trends that are redefining what's possible with AI....
A CMO Guide to Moving Up Market | Renegade Marketers Unite #418
Переглядів 33Місяць тому
In episode #418 of Renegade Marketers Unite, we provide a comprehensive guide for CMOs looking to move their businesses upmarket. Discover strategies for targeting higher-value customers, repositioning your brand, and optimizing your sales and marketing efforts for a more sophisticated audience. Get insights on overcoming common challenges and learn the steps to successfully transition your com...
Marketing is Not a Gumball Machine | Renegade Marketers Unite #417
Переглядів 90Місяць тому
Does your marketing strategy rely on short-term fixes and MQL targets? This episode will show you why it’s time to return to a deeper, more sustainable approach. Drew Neisser sits down with Jon Miller to tackle the tough questions, like whether the traditional marketing playbook is broken-and how CMOs can fix it. Jon shares actionable insights on: • Revisiting the Fundamentals: Why product-mark...
Demand Gen Machine: Driving Growth with Precision | Renegade Marketers Unite #416
Переглядів 81Місяць тому
What does it take to build a demand gen machine that not only delivers leads but drives real, measurable business impact? In this episode, host Drew Neisser is joined by Michael Callahan (Salt Security), James B. Stanton (CuraLinc Healthcare), and Jeff Morgan (Elements) to discuss how they've built scalable, high-performing demand gen engines. From refining incentive strategies to focusing on i...
New Rules (for CMOs) of B2B Marketing + PR | Renegade Marketers Unite #415
Переглядів 34Місяць тому
What do surfboards, The Grateful Dead, and the Savannah Bananas baseball team have in common? If you ask marketing expert David Meerman Scott, they all hold valuable lessons for creating a standout marketing strategy that connects deeply with your audience. In this episode, David joins host Drew Neisser to discuss the latest (9th!) edition of his iconic book, The New Rules of Marketing & PR, an...
Building Dream B2B Marketing Team | Renegade Marketers Unite #414
Переглядів 292 місяці тому
What does it take to build a powerhouse B2B marketing team that can scale and succeed in today’s fast-paced world? In this episode, CMOs Marca Armstrong (Sensera Systems), Lesley Davis (Waggoner Engineering), and Isabelle Papoulias (BackBox) share their proven strategies for assembling and nurturing high-performing teams. Key topics discussed include: • Hiring for complementary skills to streng...
How to Train Your CEO | Renegade Marketers Unite #413
Переглядів 332 місяці тому
How to Train Your CEO | Renegade Marketers Unite #413
The CMO Change Agent | Renegade Marketers Unite #412
Переглядів 342 місяці тому
The CMO Change Agent | Renegade Marketers Unite #412
How to Be a Standout Startup | Renegade Marketers Unite #411
Переглядів 352 місяці тому
How to Be a Standout Startup | Renegade Marketers Unite #411
The 6 Steps to Your Next CMO Role | Renegade Marketers Unite #410
Переглядів 763 місяці тому
The 6 Steps to Your Next CMO Role | Renegade Marketers Unite #410
The Principles of Smart Brevity | Renegade Marketers Unite #409
Переглядів 883 місяці тому
The Principles of Smart Brevity | Renegade Marketers Unite #409
The ROI Roadmap: Decoding B2B Marketing Success Metrics | Renegade Marketers Unite #408
Переглядів 713 місяці тому
The ROI Roadmap: Decoding B2B Marketing Success Metrics | Renegade Marketers Unite #408
The New B2B SEO Trifecta: Blogging, Tools, and Segmentation | Renegade Marketers Unite #407
Переглядів 883 місяці тому
The New B2B SEO Trifecta: Blogging, Tools, and Segmentation | Renegade Marketers Unite #407
Building High-Performance Marketing Teams | Renegade Marketers Unite #406
Переглядів 774 місяці тому
Building High-Performance Marketing Teams | Renegade Marketers Unite #406
Never Split the Difference: CMO Edition | Renegade Marketers Unite #405
Переглядів 1164 місяці тому
Never Split the Difference: CMO Edition | Renegade Marketers Unite #405
CMO Search Success Stories | Renegade Marketers Unite #404
Переглядів 884 місяці тому
CMO Search Success Stories | Renegade Marketers Unite #404
Partnerships: The Secret Weapon for B2B Growth | Renegade Marketers Unite #403
Переглядів 764 місяці тому
Partnerships: The Secret Weapon for B2B Growth | Renegade Marketers Unite #403
Captivating Content Experiences… That Convert! | Renegade Marketers Unite #402
Переглядів 1164 місяці тому
Captivating Content Experiences… That Convert! | Renegade Marketers Unite #402
Cultivating Champions: The Impact Player’s Playbook | Renegade Marketers Unite #401
Переглядів 845 місяців тому
Cultivating Champions: The Impact Player’s Playbook | Renegade Marketers Unite #401
Penguins, Purpose, and Perseverance | Renegade Marketers Unite #400
Переглядів 485 місяців тому
Penguins, Purpose, and Perseverance | Renegade Marketers Unite #400
Pump Up the Product-Led Growth! | Renegade Marketers Unite #399
Переглядів 635 місяців тому
Pump Up the Product-Led Growth! | Renegade Marketers Unite #399
GenAI as a CMO’s Strategic Ally | Renegade Marketers Unite #398
Переглядів 935 місяців тому
GenAI as a CMO’s Strategic Ally | Renegade Marketers Unite #398
A CMO’s Guide to Global Website Management | Renegade Marketers Unite #397
Переглядів 446 місяців тому
A CMO’s Guide to Global Website Management | Renegade Marketers Unite #397
Think Fast, Talk Smart: CMO Edition | Renegade Marketers Unite #396
Переглядів 1106 місяців тому
Think Fast, Talk Smart: CMO Edition | Renegade Marketers Unite #396
The CMO “Plus” - Elevating Your Business-Wide Impact | Renegade Marketers Unite #395
Переглядів 616 місяців тому
The CMO “Plus” - Elevating Your Business-Wide Impact | Renegade Marketers Unite #395
The 6 Dimensions of a Fortune 500 CMO | Renegade Marketers Unite #394
Переглядів 386 місяців тому
The 6 Dimensions of a Fortune 500 CMO | Renegade Marketers Unite #394

КОМЕНТАРІ

  • @freelancersultana
    @freelancersultana 3 місяці тому

    Create content with such difficulty. But no video views at all. If you want, I will SEO your videos.

  • @freelancersultana
    @freelancersultana 3 місяці тому

    create content with such difficulty. But no video views at all. You must do SEO to get organic views subscribers. SEO that means Search Engine Optimization. it's a very powerful and effective work for UA-cam channels and UA-cam views if you every video

  • @DMITRIYKUSTOV
    @DMITRIYKUSTOV 3 місяці тому

    Interesting to hear a clear “warning” in the beginning that it’s a correlation, not causation study. Yet then proceeding with advice as if it was a causation study. For example, Is it blogging 8 times a month that led to 40% increase in organic traffic, OR Do companies that got 40% increase in organic traffic by other activities, got more revenue, which led to having more resources and then they decided to invest more into blogging as a support material? Does having better rankings lead to more users who then read blogs, increasing the traffic, encouraging companies write even more, OR Does writing more blogs lead to more users who then result in rankings? 🤨🤔

  • @ellieahmadi4829
    @ellieahmadi4829 4 місяці тому

    Fantastic session! Thank you for sharing.

  • @Sameer_king999
    @Sameer_king999 4 місяці тому

    FilterBounce is real-time verification API has been a game-changer for me. The ability to verify emails effectively, especially with tricky domains, has significantly improved my email deliverability. Plus, with plans starting at just $10 a month, it is an affordable option for anyone looking to clean up their email list.

  • @motivational_speech_94
    @motivational_speech_94 4 місяці тому

    The A/B testing feature with 26 variations on Mystrika has been incredibly useful for optimizing my email campaigns. The AI writing and personalization features have also helped me craft more engaging and personalized emails. If you want to take your cold email strategy to the next level, Mystrika is definitely worth a try.

  • @aniket6153
    @aniket6153 4 місяці тому

    I have been using FilterBounce for a few months now, and I have been blown away by its accurate email verification capabilities. The ability to maintain a bounce rate under 1% has been a game-changer for my email marketing strategy. With plans starting at just $10 a month, FilterBounce offers great value for anyone looking to improve their email deliverability.

  • @Amit_ff_108
    @Amit_ff_108 4 місяці тому

    As someone who values maintaining a clean email list, FilterBounce has been a lifesaver for me. The accurate email verification and real-time verification API have helped me keep my bounce rate under control. Plus, the affordability of FilterBounce at just $10 a month is unbeatable. If you want to keep your email list in top shape, FilterBounce is the way to go.

  • @darrellwallace6061
    @darrellwallace6061 7 місяців тому

    😕 P r o m o S M

  • @Svun567
    @Svun567 11 місяців тому

    Interested to find any more b2b talk triggers

  • @SHSHAMIMSK
    @SHSHAMIMSK Рік тому

    Hi sir I am a UA-cam Marketing Expert. I found some problems with your channel. Due to which your videos don't get good views. Can I talk to you about solving this problem?

  • @williamrich6432
    @williamrich6432 Рік тому

    Promo`SM

  • @kraz007
    @kraz007 Рік тому

    Listening to you from Honeywell 😅

  • @eayers5578
    @eayers5578 Рік тому

    😓 *promosm*

  • @jakobbourne6381
    @jakobbourne6381 2 роки тому

    Identify your tiktok's market potential using your engagement rate. Views and following only tell a portion of the picture, but engagement rate tells more such as how your audience views your content, and essentially gives you an idea of your market reach and content strength/influence. A reliable means of calculating such metric is by using free tools such as *phlanx's tiktok engagement rate calculator* but you can also calculate it manually.

  • @kaimarjuna5116
    @kaimarjuna5116 2 роки тому

    And how can I advertisement of our tour and travel company in social media and other placement

  • @kaimarjuna5116
    @kaimarjuna5116 2 роки тому

    Tell me plz how can I get costomers for tour and travels from other country . If they were come India ?

  • @mdbabarsk1821
    @mdbabarsk1821 2 роки тому

    Good content

  • @mdbabarsk1821
    @mdbabarsk1821 2 роки тому

    Hello there, your video content is very good but need some updates to video seo section lot of work space if you cover this section u get more views , watch time and subscriber. i work on page seo and off page seo off page seo means marketing all social media. give me one chance to work with u for a week test basis if u see good result hire me next week. If u interested kindly massage me thank you.

  • @harry3742
    @harry3742 2 роки тому

    Wow just wow I bet this kind gentle man 10:05 let the women of his dreams he seem like a lovely amazing person who must be happily married. I know a someone who is an ungrateful brat and will never treat a women the way you do :)

    • @davendave6209
      @davendave6209 2 роки тому

      oh look its the sock 🤣🤣 you can't even attract feet 🤣🤣

    • @mikenew7416
      @mikenew7416 2 роки тому

      @@davendave6209 Wow that's very offensive to the paraplegic!. Thats such as disgusting thing to mention !

    • @eindhovenfraklin392
      @eindhovenfraklin392 2 роки тому

      @@mikenew7416 ooo yes I completely agree I think it's disgraceful language in particular to me I current am disabled and he always makes fun of my weight and that I can't get up the stairs of David Lloyd's it's all so rude 😭😭

  • @huguarda9281
    @huguarda9281 2 роки тому

    Omg im so happy right now everyone is a man in this video😍😍 I think we should invite cgn to this too and we can have a party afterwards 😁😁

    • @eindhovenfraklin392
      @eindhovenfraklin392 2 роки тому

      I'm a big advocate of homosexual rights and I'm very glad to have a homosexaul commenting on my Orignal Regegade.

  • @oldman1308
    @oldman1308 2 роки тому

    What's a Original Renegade?

  • @eindhovenfraklin392
    @eindhovenfraklin392 2 роки тому

    Thank you such much to (The Renegade Marketing Hub) for allowing allowing me to talk about very important sociology content.

    • @bethshields5078
      @bethshields5078 2 роки тому

      oooo eindhoven I'm so glad that was wonderful and I'm doing a sociology essay at 5am 😁😁

    • @oldman1308
      @oldman1308 2 роки тому

      Whats Sociology ?

    • @oldman1308
      @oldman1308 2 роки тому

      @@bethshields5078 Whats an exam?

  • @kaliroses4028
    @kaliroses4028 2 роки тому

    oi look who it is ein your favourite person to watch on a certain website 😉

  • @davendave6209
    @davendave6209 2 роки тому

    btw i stole all your tuna sandwiches and your egg mayonnaise and threw them in the bin🤣🤣 ps I hope this notification wakes you up in your "beauty sleep"

    • @eindhovenfraklin392
      @eindhovenfraklin392 2 роки тому

      That's very wasteful there are starving children around the world and your wasting perfectly good food. You should be disgusting.

    • @davendave6209
      @davendave6209 2 роки тому

      @@eindhovenfraklin392 haha I love how you call it good food, btw perhaps if you didn't eat so much you could feed all of Africa with the amount of food you've eaten and therefore you caused world hunger 😂😂

    • @oldman1308
      @oldman1308 2 роки тому

      Whats mayonnaise ?

    • @oldman1308
      @oldman1308 2 роки тому

      @@eindhovenfraklin392 Whats food?

    • @oldman1308
      @oldman1308 2 роки тому

      @@davendave6209 Whats the World?

  • @helenloughran6547
    @helenloughran6547 2 роки тому

    oh wow how truly inspiring and amazing you should be very proud of your self Eindhoven 9:53. You should be getting an award for you heroic speech.

    • @oldman1308
      @oldman1308 2 роки тому

      What does proud mean ?

    • @eindhovenfraklin392
      @eindhovenfraklin392 2 роки тому

      @@oldman1308 A proud man is someone who can express them self in a dignified manor such as the amazing LGBTQ+ Community

  • @josejordan5013
    @josejordan5013 2 роки тому

    😔 þrðmð§m

  • @yutsiyutischi8889
    @yutsiyutischi8889 2 роки тому

    Where is the part2 - it would be great if you could provide the link in the description

  • @fogh1983
    @fogh1983 3 роки тому

    Looking forward to following this interesting organization - working on reaching a CMO position and hoping to join in the future! Good luck - Share. Care. Dare.

  • @ElleEllieX
    @ElleEllieX 3 роки тому

    Wonderful episode!!!

  • @valentinalasala5486
    @valentinalasala5486 3 роки тому

    Wow this is insightful advertising advice.Your video is like the contents of Adi! Adi is an expert in Instagram automation and that is why they call her Doctor Jarvee. You should watch her advice out and give Automation Expert a follow! #DoctorJarveeSettings

  • @SKYBOYSFO
    @SKYBOYSFO 5 років тому

    that was good