Ranking Top Luxury Watch Brands from BEST to WORST (22 Watches!)
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- Опубліковано 29 лис 2022
- We're ranking the top 22 best luxury watch brands from best to worst! Everything from Audemars Piguet to Zenith (and Rolex of course), this is the top list of all your favorite watch brands.
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Suddenly now this list has revised, I have so many more luxury watches. Thanks Seiko!
Same
+4
Glashutte Original belongs there too, its really underrated.
Totally agree
My favorite brand to be honest. Senator chronometer is so good.
💯 Agree. Beautiful watches made by artisans for discerning buyers who care more about quality than public perception
The fact they weren't mentioned has me questioning my watch channel subscription
Blancpain FF?
I love that you've put Seiko so high. They're a brand that get so many people into watches in the first place and anywhere from £200-1000 they offer so much choice and value, from the Seiko 5, the Alpinists, the Sharp Edge, the insane amount of divers as well.They deserve credit for just getting people into the hobby while actually being attainable and affordable for most people.
They aren't luxury, neither is grand Seiko. Neither is longines. This is a joke.
@Eric Bishard who is talking about luxury? He is talking about getting into a hobby of enjoying quality watches. I am dumping my POS apple watch and getting back to traditional watches with a Casio gshock and a Seiko. I don't care if they are not consider luxury. They are way better than that piece of garbage I mistakingly bought to become one more sheep in the conference room.
@@crBudgetWatches The video says Luxury brands.
Then grand seiko shouldve been above seiko. List kinda dumb.
Seiko getting the credit it deserves🌟
Seiko is literal shit. Like the lexus wich is made by toyota and asks Mercedes Benz money, a literal scam lol. Japanese are famous for this and this guy seems to be paid by them
That was a surprise. But can’t argue with their importance. I mean they’re spread of very affordable to fairly expensive is kinda unique, their quality/value for money is crazy, tons of heritage, lots of hits, and movements have been in house for a very long time (long before it was “hip”) again at really affordable prices.
I mean there is a reason why Seiko is TGV's favorite brand. They do everything. No matter who you are, there is a Seiko for you. The only thing I have to deduct them for are the JDM models being JDM. There are some crazy nice watches that totally would sell like hot cakes internationally but for some reason they just don't release them outside of Japan.
@@BBKMotoLove221 you have lost me when you called TISSOT a trash brand !! 😅😂🤣
Tissot- Literally the most value Swiss brand with rich heritage and large portfolio.
@@vipinsuriya007 that was a reply to one clown. He has now deleted his comment.
As the newish owner of a Zenith Chronomaster, I would have liked to see them a bit higher in the rankings, but I really think that their limited range of offerings does keep them out of the top half. I think that the quality of their in-house movement should place them a bit higher, but again, they are a bit of a one horse pony (El Primero...)
it's one trick pony 🙂
I know I could be hanged for saying this but I like the zenith defy classic more than AP RO
@@ummzify hahaha yeah the UA-cam gang won't take it kindly!
The el primero eats most watches for breakfast
The Defy Skyline once seen in person is incredible. The Chrono Sport is a banger too.
This list needs more Germany 😜 more specifically it needs more Glashütte: Nomos and Glashütte Original.
And while you’re in Deutschland, I’d say Junghans deserves a mention too.
Having said that, great job lads! Deserved first spot too! 👍🏻
I would have ranked Longines a tad higher and RM (a lot) lower though. Still, a fun list, hope to see more brands being added in the future!
Sinn also
RM's look ugly and cost a shit ton but the engineering behind them is insane. They are more of an "influencer watch" though
As I have got older my priorities have changed, and my tastes have too. I would have Lange, Patek, Vacheron, Audemars and Breguet in the top tier, IWC, JLC, Blancpain and Omega next, and Rolex much further down. I don't rate Seiko or Richard Mille at all, sorry...
Exactly. Their ratings are chosen to be contentious, and to attract comments. I think your top tier list is correct. Leaving brilliant but small makers (R.Smith, FPJ, etc.) out of the equation, my order would be, Patek, Breguet, Lange, VC, and AP. Most enthusiasts have not seen a Patek or Breguet up close, in the hand. That's when the breath-taking reality of true high horology begins to dawn. Alas (thank goodness) they are (reassuringly) expensive. Cheaper, bombproof alternatives such as Rolex and Omega are better everyday user watches. High horology wearers smile knowingly when Rolex folk roll up their sleeves in hope of being noticed.
Alange & Sohne is really beautiful
I am surprised Blancpain and Ulysse Nardin were not included in the list. Two great watch brands that deserve to be included.
I was about to stat a riot when you FINALLY got to Lange.... Also not mentioning the Zeitwerk was blasphemous I tell you! 😤
How is Citizen not there? Every year they have the most accurate movement ffs, and their solar technology is unrivalled
Gotta leave some hip, hidden gems even for the enthusiasts, I guess. ;)
They have the record of the most accurate watch.
@@Vic92084 What makes your comment extremely funny, is that "hipster" Citizen is probably the largest watch manufacturer in the world (or at least very close), LOL.
You are right though, watch enthusiasts often completely ignore them. Their loss, my Promaster Tough is a true gem of a watch... and has an amazing monocoque case!
@@jasondoe2596 Horological horseshoe theory. XD
And yeah, Eco-Drive makes for some crazy cool monocoque possibilities. I have a GMT world timer monocoque from some time in the mid 90s and it's the most comfortable watch I've ever owned, lume still works, keeps perfect time. Crazy to me that the snobs pass on Citizen.
Are they a luxury watchmaker?
These brand ranking videos are basically click-bait videos of the watch channels.
We know, and we still click, so... can't blame them if it works!
See also Rolex.....
Did you watch it?
Nico Leonard really hack the matrix
Their whole channel is basically the click-bait of watch videos
Brilliant boys. I agree about the RM. No history; ridiculous prices. The order is going to drive a few people I know mad. Well done. Thanks guys
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A bit transparently trolling, this video. Clearly they want to create some uproar just for engagement.
No-one would seriously put Seiko at the top. Or even Cartier that high, as it is still such a luxury brand despite its history and a few nice watches. And Panerai up that high? Clearly trolling.
Oh, and Audemars Piguet way down low is just a step too far even for jokingly trolling lists.
Seiko at the top!!!!! You bought me forever with that ☝🏻💪🏻😉
Seiko is literal shit. Like the lexus wich is made by toyota and asks Mercedes Benz money, a literal scam lol. Japanese are famous for this and this guy seems to be paid by them
@@ivangamer8022 oh, some real words of wisdom. Thank you so very much! You sure does bright up the conversation 👌🏻
Now that VC, ALS, and PP are on the list. I'm now loving it.
I really enjoyed this video for some reason and - you won't believe this - I agree with the rankings 😄
Blancpain and Nomos should be rated, I think. Interesting list. Also, if Seiko is luxury (I can’t say some of their models aren’t), what about Casio’s Oceanus line? As always, entertaining video.
Specifically, the OCW-S4000 S/C models.
Poor Blancpain. Even the watch snobs forget about them sometimes.
seiko as a whole is way better than rolex... that is combining seiko, king seiko, grand seiko and credor...
Great Video guys and thanks for listening to my comments. You got 4 of my 5 previously suggested, Vacheron Constantin, A Lange & Sohne, Grand Seiko & Longines but you missed Credor?
Mb&F, Konstantin Chaykin, Bell & Ross maybe as well.
You guys should put out a poll, that way you’d have your rankings in a distribution that is more agreed-upon
Bravo gents. Great work as always
Seiko 7548-7000 and Rolex 116610ln are only two watches I've got. Regardless of the fact that one is a hundred times more costly than the other, I love and enjoy them both all the same.
As a mid-tier enthusiast, of those 22 (!) - my ranking is:
1. Seiko (same as Watchfinder: 1), 2. Patek Philippe (3), 3. Jaeger-LeCoultre (6)
4. Grand Seiko (8), 5. A. Lange & Söhne (4), 6. Rolex (2)
7. Omega (same, 7), 8. F.P. Journe (9), 9. Breguet (19 ... ?)
10. Vacheron Constantin (6), 11. Audemars Piguet (21 ... ?), 12. IWC (same, 12)
13. TAG Heuer (20), 14. Tudor (15), 15. Breitling (14)
16. Cartier (10), 17. Longines (same, 17), 18. Zenith (same, 18)
19. Tissot (16), 20. Panerai (13), 21. Richard Mille (11), 22. Hublot (same, 22).
Overall, this is a nice but tricky exercise, also very much depending on the weight you give to the various criteria Watchfinder are using here
(1. value for money, 2. quality, - 3. history / heritage, 4. number of iconic watch models, 5. "street cred").
For me, the first two (value (at retail prices) and quality) are much more important than the other three criteria.
This may explain the main differences I have with Watchfinder:
- significantly higher: JLC (3 vs 6), GS (4 vs 8), Breguet (9 vs 19), AP (11 vs 21), (TAG) Heuer (13 v 20)
- significantly lower: Rolex (6 vs. 2), Cartier (16 vs 10), Panerai (20 vs 13), RM (21 vs 11).
The fact that excellent value-for-money German brands like NOMOS, Glasshütte Original and Sinn are still missing from Watchfinder's list tells me there needs to be another sequel ..., maybe expand this list to 30?! Cheers!
Another fun video. Have you guys looked at some lesser known mid-tier brands like Cuervo y Sobrinos, Minase, Epos, Towson Watch Company, etc....?
I completely agree with your rankings. Great job!
This video was all about correcting the mistakes in the first episode - Needs a character to acknowledge your mistakes and fix them. Well done!
Of course the previous list was silly without A Lange, VC, Breguet, FP Journe, Zenith and Seiko/Grand Seiko.
This is the most accurate watch ranking I've ever seen. Which isn't a high bar and utterly, entirely subjective, but congratulations!
That impression of the horn was impeccable.
I noticed that too. Was it live or Memorex? Real voice or edited effect?
Glad you put A LANG &SOHNE in there , my favourite brand by a mile 👏👏👏👏
If it’s your favourite you might start by spelling it right? 😉
@@fettlemaster your correct I dropped the E , 🤭
Seiko and Casio (from Nico's side) definitely the best value and many will feel their collections are now highly elevated. Btw, you guys should get your hands on the Casio Oceanus T200 or S100 ... or both. You might be surprised by what you find 🤘🏻
Just love all videos 🌟
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Poor Oris is getting snubbed a second time.
I realise this a list for luxury watches, but I'd love to see where you rank iconic and influential brands such as Casio, Timex, Citizen, Swatch and Hamilton amongst those on your list.
you nailed it. I would of been happier with casio at the top, as I think for most at somepoint they have owned one or it was how got into watches in first place
@@leejones1782 I think casio should be near the top but I think Seiko is still the top, Seikos ability to go from bomb proof beaters to highly accurate solid priced watches to high beat to spring drive to bring quartz to the market to tourbillons will forever cement them as the best watch maker
Remember: they are watch salesmen, and at least right now their store doesn't seem to be selling, Citizen, Timex or Swatch. Though I do have to give them credit for Seiko's placement as I cant see those for sale on their site either (they do sell Grand Seiko though)
Great list, maybe add Glashütte Original, Blancpain, Rado, Piaget, Chopard, Nomos, Oris, Sinn, Mido, Orient
Going from the macro shots of the VC 222 to the GS Snowflake, all of the sudden the finishing of the VC looks shoddy in comparison. Edit: appears the VC shown is a vintage example, not a modern 222.
GS looks like a 3D computer rendering, it's so freakin' perfect.
VC 222 under macro looks like a tidy Seiko 5
My GS White Birch almost mesmerizes me every time I look at it. Insanely flawless finishing
This are macro shots of the > 40 year old vintage model, 222 “jumbo”. It’s not their new model Historique 222. You can tell the difference by the position of the date window. Now models have exquisit finishing. They should have mentioned this in their video that these are macro shots of a vintage model.
Was wondering when I saw the Maltese Cross on the 222’s dial with a nick in it. I almost died! Now it makes sense it’s the vintage one! 😮💨
Casio should be on the top. Extremely well built, extreme value, ton of icons with the g shock square, f91w, casio oak, duro, and mud master. Street cred. A ton of very rich and famous people with access to a ton of watches still rock $100 watches. Which brand can do that? John Mayor, Eminem, Justin Bieber, Usher, Tom Cruise all wear casios. Even the former richest billionaire Bill Gates wears a Casio Duro. Top tier.
Casio > Seiko > Rolex > Patek
This appears to be a list of automatic mechanical watches and Casio doesn't have any.
@Bensmite Herro I'm pretty sure Bill Gates not being sponsor to wear the Casio Duro. Eminem was interviewed about watches. He sported the Casio G shock. ua-cam.com/video/Xfbfkc-yrQg/v-deo.html
@Bensmite Herro If cost, or lack thereof, is the only reason, there are plenty of cheaper watches the majority can buy.
Hate to break it to you, but people buy them coz they’re God Tier 😄
@Bensmite Herro a few comments:
The majority of people don't care one bit about watches beyond telling the time, I know people who are very well off financially and wear a Timex or another budget watch. The idea that people only wear cheap watches because they can't afford 'better' is BS.
The people I know who do have a luxury watch mostly bought it because it's what is expected in their circles, they could not tell you anything about the watch beyond the price and that it's gold.
Personally I can appreciate both a luxury dress watch and a far cheaper Casio G-Shock that can take a beating and handles time zones and daylight saving time correctly so I know what time (and date) it is in Melbourne or Chennai. Both have their uses.
my last three watch purchases ... Grand Seiko SLGA001, Panerai PAM21064, SBGY007... very happy with the brands...
Rank the independents next.
Akrivia, de bethune, laureate Ferrier, ect…
The Breguet Classique is a hit.
Quality - A lange & Sohne
Street cred - Rolex
History - Patek Phillipe
Value for money - Tudor
I'm not counting seiko as a luxury brand. Grand seiko is but not seiko.
I guess Casio didn’t make the list because it’s “GOD TIER”!
Nico only says that to not make y’all feel poor. Go out and make money sonny
Blancpain and GP as well
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I've worn rolexes for years and fell for the blind hype about the case comfort and the watch finishing...
I just bought and started wearing a gold mid-sized Cartier Santos, and I can honestly say that I didn't know what "comfortable" was until now.
Try out everything... you never know what will truly agree with you until you give it a chance.
Great comment
Agree, I tried iwc and wont go back to Rolex now
The Santos is a lovely watch. Well wear
Can you guys make same list but strictly based on current horology? No taking street cred or history into the account, simply horology per dolar value?
This would be really interesting
I think it’s cool that the graphic of your rankings looks like the silhouette of the FIFA World Cup trophy!
More accurately, we need a brand ranking based on price range.
Best brands under $2000...under $5000...under $10000.
Grand Seiko is not a student who tries to prove himself, but the master teaching those swiss boys how to make a proper watch!
*hybrid watch
This, LOL. I count Grand Seiko as Seiko, and in terms of longevity, heritage and technical achievements they dwarf 85% of this list.
Spring Drive alone is a marvel.
*Bracelet accepting 😉
Grand Seiko is the master teaching watchmaking, but they are very much a student in terms of learning to essentially rebuild a BRAND from scratch. Doing well, but definitely hitting some hurdles here and there along the way. I love em, I own two, but definitely some aspects like series consolidation, website, and marketing they've gotta sort out.
Seiko is literal shit. Like the lexus wich is made by toyota and asks Mercedes Benz money, a literal scam lol. Japanese are famous for this and this guy seems to be paid by them
Can we get a micro brand tier list? Mr.Jones, Deep Blue, Studio Underd0g and so many more
OMEGA #1!!!
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Brilliant Banter as usual, and Seiko, Damn right!!
As an owner of a Seiko, an Omega, and shopping a Grand Seiko, I'm pretty pleased with the list!!
Would really love to see an opinion on Rado, and specifically the True Square lineup!
How about H mozer & cie?
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Quite often A. Lange & sohne excels at producing excellent luxury dashboard gauges for modern luxury cars usually a bit less aware of the sacred geometry of the human anatomy and obviously in favour of a rather industrial elegance than Patek designers have so far been. I absolutely appreciate their reliability though ! Just my opinion!
Listing to theses while doing work is the best
If you rank somthing in order and than somebody said you can have (on the house) whatever you want from the list, logicaly you would pick the best nr.1 because it is the best from that ranking list. Or is it. Would you pick sekio in this case over JLC ALS omega and so on. All respect to seiko they are great in many ways but there is no sence in this ranking. Nobody given the chance would choose seiko over any of those other brands.
Totally agree.. I respect what Seiko does and has done just as much as anyone but they're quality is nothing compared to actual luxury brands.. Again, doesnt mean I don't own and love seiko.
Jaeger leCoultre need to be above VC and maybe even Lange. I'm German, so that counts twice. ;-)
Why JLC a above VC?
@@rey_s90 Although VC are an accomplished high end watchmaker, imo they can't hold a candle to JLC's innovations and elegance in construction and style.
Would love to hear your thoughts on Pequignet. Quite a unique brand
Good call. Their 1980s super-thin watches were, and still are the finest in elegance.
where is Blancpain? Absolutely needs to be on the list. Fifty Fathoms first real diver watch.
Would love to see Frédérique constant, I feel like they are changing the watch game!
excellent vid
How can you miss Breguet???
Big Grand Seiko fan but where is CASIO?
... or Citizen.
Seiko is literal shit. Like the lexus wich is made by toyota and asks Mercedes Benz money, a literal scam lol. Japanese are famous for this and this guy seems to be paid by them
@@ivangamer8022 you seem like a great critical thinker. Go buy overpriced rolex that is backed by normi hype machine "this one cost extra 100k because.... historic value" 🤡
@@d7r_tv The Rolex has history, tradition and will keep it's value high. Cheap japanese shit will never be luxury since it has nothing original
@@ivangamer8022 🤣 cool story bro. Rolex really need the idiots to believe in the peter pan story.
that was fun to watch :)
Let me say "But you've missed out " 😁😁😁
I would like to see where you rank Oris, Junghans, tudor and orient 😊
That VC watch had a ding on the bezel lol. I’d have a heart attack
…and a nice gouge in the cross on the dial.
And many more. Finishing is just terrible
The lume is bubbly and uneven as well. Overall, I was very disappointed by the VC 222 in the video.
@@u.d.7543 you do realize that it’s a 50 years old watch right? And that the cross is most likely scratched during handling of a watch maker.
@@rashakor it’s vintage.
I can’t overlook Seiko’s QC issues (never had a perfectly aligned bezel on a
Seiko dive watch), and gradually using lesser movements than they used to in the same price bracket.
Day, date, ecodrive/solar or similar, radio controlled-such a watch available?
Pretty satisfied with Panerai placement as many people hate on them for (partly) using ETA movements but for the price they are really fair.
Not satisfied with Hublot though. 😃 Don’t like the ETA models for 10-15k, but their in-house movements are really decent.
You guys left out the #1 God Tier brand…CASIO!
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Nice list, nice vid. I think if Tissot’s on there Hamilton could be. And if Seiko, then Casio.
tissot over longines is a horrible decision. without the prx there’s literally nothing left.
Longines over Tissot for shure but to be fair, Tissot has and had a lot of good models. Modern and vintage Seastar and PRS516, the Navigator Chronograph, PR100, Visodate, T-Touch, Ballade, seriously there's a lot to like!
@@jrgdrumsandwatches Agree. My 516 looks strong next to my new Sub.
GS have an amazing story with their passage of time dials. They lack in bracelets. They need a variety of bracelets like Rolex to make that leap in quality. I want to buy another GS but everyone I want to buy has the same bracelet that the one I own and I don't like to have watches that look too similar. Great video guys! Thanks for sharing!
the zoomed in view of the vacheron doesn’t do it any favours, you can see light scratches on the markers and hands, the edges of both of those aren’t sharp as there are bumps and nicks. And the lume bits are poorly applied. For a luxury brand you’d expect the dial (the part you look at the most) to be free of these flaws
It's interesting that you would place Longines just below Tissot.
Hmmm..... none the less, a tough decision.
Here's a kicker....in my opinion I would have placed ORIS above Tssot ! (noting ORIS is conspicuously absent...in my humble opinion.)
I see Tissot as I see Seiko....and I would have the latest greatest Tissot Seastar 1000 Pro....over the best Seiko has to offer. I just love the casework finishing and dial and and ....color and ...etc
Regarding ORIS....I can kind of see how perhaps it's just not their time yet.
Though ORIS is on the move.
(and yeah, I'm an ORIS fanboy with two in my collection).
Finally....where is Blancpain?
So that's it and that's all I wanted to say thanks......
And as for my humble addiction....I owe it all to you guys and Jody over at "just one more watch".... Your two channels were my first introduction to horology and the joys of owning just as many bloody watches as one can afford responsibly...Fun stuff indeed !
We're all grateful that you're out there.
Thanks a lot.
Be well.....peace.
Carl, the gafferboy38
You had me at Oris.
Longines, ORIS, Tissot in that order. (Longines being on top)
Hey there. I would like to see even more brands in the list: Glashutte, Bulova, Hamilton, Casio or even Citizen.
Wow great job
Ranking micro brands next!?
Why don’t you talk about Jaquet Droz. Not many people talk about it, it’s not my cup of tea but some of their watches are ….. can you say kinda impressive but in its own way.
Interesting additions and positioning, but where are Blancpain one of the oldest watch makers in your list ??
I liked this one and also the list. Seiko on top and the rest is history.
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Does Baum and Mercier belong on this list?
im super into watches and all i have is seiko, it's not my favourite brand but the only brand i love that i can afford for now
Where would you guys rank Oris?
If Seiko is at the top, the least you can do is skew it slightly in tribute to their invariably misaligned bezels.
If its not misaligned, its not a seiko!
Signature wabi-sabi design🤪
Sweet, as only own Seikos, an Explorer and a Black Bay GMT I'm feeling validated lol
Cannot believe that Matsui didn't get a mention. They also make cracking cheap car stereos! 😉
It would be nice to see a video on watch rankings, based on quality of movement alone. I don't believe anyone has ever made a video like that before.
This is the first time I've seen a Vacheron Constantin on your channel that wasn't absolutely flawless under the macro lens. Was this one pre-owned?
This are macro shots of the > 40 year old vintage model, 222 “jumbo”. It’s not their new model Historique 222. You can tell the difference by the position of the date window
I want to say breguet have some great hits. But unfortunately they are on golden oldies AM radio, the kids have only heard a reference to by a professor in a netflix drama
Re the VC 222, the western portion of the dial's applied logo is all effed up...wth???
Just got my first luxury watch. The grand seiko snowflake. Couldn’t be happier
“I’m putting Seiko at the top!”
Ciao tutti
😂😂😂😂
I always thought that IWC was a toilet at Apple HQ. My mistake...
As the owner of Richemont Group Shares..... I agree with the majority of your list!!
I will continue to collect my Ball watches.
What is the Seiko showed in the video?
Mine ;-)
Seiko is literal shit. Like the lexus wich is made by toyota and asks Mercedes Benz money, a literal scam lol. Japanese are famous for this and this guy seems to be paid by them
Noobie here, would you please make a list on stealth wealth brands?
You're going to have to have another go at this!
Chopard
Ball
Zodiac
Doxa
Hamilton
Boulova
Glasshutte Original
Zenith
Bulgari
Ulysse Nardin
H Moser and Cie
I recently bought a new Seiko, so I must have good taste in luxury watches.