EDIT: The debate is NOT happening! Long story short, Stefan sent me an email saying he wanted to reflect more and didn't want to rush into a debate. How do I feel about this? In a nutshell, I totally get it. ;) I've done stupid things out of ego and paid dearly for being brash and going off half-cocked / half-prepared. So as much as I hate to disappoint you fine people, we'll have to raincheck with Stefan. No harm no foul. But I do STAND BY MY ORIGINAL POINT! If anyone is out there who wants to pretend that DR is just another industry like any other, or doesn't have MASSIVE problems. Email me. I think a huge amount of DR is ethically INDEFENSIBLE and if you're going to say otherwise, debate or GTFO.
This guy has an online course about copywriting, the RMBC method, no idea what it's worth, but it's easy to find it for free and might give you some interesting insights about his methods.
@@brucebaker810 is that the one with the top and we dont know if it stops spinning so we don't know if its all a dream? No, that's inception. Never mind.
Longtime copywriter here, and yeah you nailed it. I've spent the last 20+ years turning away offers to write for sensational hype-filled junk products like the ones that behemoths like Agora thrive on. I've left a lot of money on the table doing so, but I can sleep at night. As I always say, a REAL copywriter is someone who can convey the TRUE value proposition of a legit product or service to prospects in a way that they can easily understand. Doing anything else is pure, unadulterated sleaze.
I'd like to think that by leaving the shady money on the table, you opened the doors to better opportunities. I feel like associating with the kinds of businesses that scam people is likely to distance someone from more legitimate businesses and products. And as much money as scammers make, real products are certainly more of a healthy market
Hi! I was a copywriter for P&G and wrote copy for Swiffer. I wrote FB and Twitter ads. I’ll tell you exactly what I did when I was on-boarded: they gave me a series of documents about the marketing objectives that included the tone they were looking for. I was told to write about the mop with the quirky, funny tone of a famous celebrity. I took ads that had been written already and made them better (or grammatical) or I made up new ones. Then I sent them my work, and the team chose what they wanted to use. All the ads had to pass through the team and through legal - who would shut down anything that was remotely unethical. In fact, one time I wrote about using the swiffer as a dance partner as they cleaned, and legal shut it down because the ad suggested that people treat an inanimate object like a person. Huh? So, that is my long-winded retort to Georgi-Porgi.
If i had to guess, it's probably more about AI assistants like Alexa or Siri, where it could be dangerous if vulnerable people start seeing them as real people. The company probably blanket bans ads that portray any product as a person
Am I the only one who laughs at these sales videos? They are so pathetic and predatory. And even worse, the copywriters justify their behavior as "bringing value" but all they're doing is taking.
They are TERRIBLE. It's unbelievable how these practices are even allowed. A method that can reverse an incurable disease? These people should all be locked up.
I’m a copy writer (or rather it’s a part of my job) and I NEVER felt like any Coffeezillas videos were about me or the work I do. The fact that this copy writer does SURE is telling.
I'm a copywriter and I feel the same way you feel Florence.There was a time I thought about these VSLs and wondered why they're allowed to talk about their products like that. It hits you as unethical immediately if you're a decent person. And they make me laugh too... the outrageous claims.
@@wisdom_magnet it’s ridiculous. I live in the EU. The claims we can make as marketers is pretty tightly regulated. And I wouldn’t have it any other way.
Thank you Coffee for pointing out that UNETHICAL behavior is just as damaging as ILLEGAL behavior. I left one of my jobs that started preying on seniors, and I told them that it was unethical. But, they just started bashing me saying I didn't want to sell the product badly enough. I don't regret leaving, even if the world thinks ethics is stupid
Swiffer Sweeper obviously, I spent every last penny I had on one of those things and the replacement heads just kept breaking. Now I'm homeless and tens of thousands of dollars in debt in loans to maintain the damn thing.
@@mrwrong2815 you just have to keep investing in it. The swiffer sweeper will work, you just need to be dedicated to swiffing and sweeping it and the money. Will. Come.
This copywriter is clueless. Swifer saying “this is the easiest to use everything will be the cleanest ever” is perfectly acceptable puffery. Thats waaay different from saying “this will 100% cure dementia...”
@@seafoam6119 Stefan is not defending the memory healer product. It was when he was young and he's embarrassed by it. His comments were about the industry now and he's in a movement that is trying to be more ethical in DR copywriting.
I love when people respond to a video without watching the entirety of the content. It's like reading the first few chapters of a book then writing a book report. Stefan's like "It was an hour, but I only watched 20 minutes".
I immediately disregard complaints and arguments if people admit they haven't read/watched the thing they're arguing about. If they can't be bothered to be completely present in a debate, and aren't willing to address all the arguments, then I dont see a point in treating their comments as significant.
Don't ever stop doing what you're doing. I may not watch every single one of your videos, but just the fact that there are people out there such as yourself gives me hope for humanity in general. You sir, have my respect and I wish you all the best.
Shoot.. you mean to tell me my grandmother's dementia and alzheimer's for the last five years could've been solved in four weeks? I cant believe all she had to do was cut out electronics and computers! So crazy considering she hasn't used computers in years. wow
Your channel should be prescribed to kids all over the world, exposing these tactics and preventing people getting sucked in , is so important. Keep up the awesome work, these ‘sales’ tactics are just down right dishonest
As somebody who recently got into copywriting this is quite disturbing. I've always believed that the essence of copy is to highlight good products and bring out their benefits to their target audience in a captivating and emotionally triggering way. But this... this is just scamming vulnerable people. For me, the issue is that there is no control over this. If you claim something about a product and then the product is proven to not do what it says it does, there should be serious consequences. If that somehow happens, this issue goes away instantly. You can no longer advertise a cure for cancer on somebody desperate unless you actually prove that you can cure cancer. The people that do this are simply unethical and scummy human beings that only care about money. Guys, even if you have the most money in the world, if you're a shitty person, you'll never be happy. Thankfully not all copywriters are like this, I just hope this doesn't get out of control and make the word 'copywriting' dirty.
Maybe you can help me out, cause I thought copywriting was like... you write up the documents that state that something is copyright. Obviously as I write the words out it occurs to me the spelling is different, so I probably look like an idiot. Can you explain to me what it is you do? What's the average day of a copywriter involve?
@@swine13 We write ads (FB IG Google ads, landing pages, emails, product pages, sales page, direct mail and more). Copyright, on the other hand, is about the protection of intellectual properties or so.
@@swine13 This was confusing me too.. turns out it's the same thing as calling the janitor a 'sanitation engineer'.. it just sounds better than 'someone who writes adverts'... same bullshit that has people calling sales people 'associates'.
As a Google ads expert, I worked with a lot of these guys for decades, and the industry is absolutely rotten. The only metric they celebrate is conversion rate. But the trouble is that conversion at any cost is what they end up playing as a game. Make the most fabulous claims and promise anything as long as you get the conversion. This doesn't fly well on Google and they can't stand the reduction in conversion when I force them to clean up.
I've worked in a huge copywriting company in Europe, publishing about health and financial freedom that said you could cure cancer, Alzheimer's, Parkinson, and even Aids sometime.. This whole industry is garbage AF.
What about licensed scammers in industries like real estate? They can literally ruin your life by tricking you into buying a house with major known issues and no one seems to address it.
As someone with a real estate license and who has a family member who was scammed by an agent, it is a very serious problem. There are a lot of people who are seen as the most reputable people in the field but are hiding some kind of deceptive business practice. Licensing boards do take this stuff on if you complain and basically every brokerage has insurance, so if you sue, you can collect on the policy.
If you can prove an agent didn't act in your best interest, report them to the licensing board, and sue the brokerage. Cases like this are easy to win, and there is no shortage of agents who have a very strong sense of ethics.
Honestly, copywriting and advertising are in the same boat. Just like there is scammy false advertising, there is scammy misleading copywriting. The tough part to accept is that the scammy thing works. And you really have to value ethics over income to stick to being ethical in this industry and have a clear conscience. Companies aren’t a big help either, and they push for over-the-top copywriting, because it generates sales. I cannot count the times I had to research a product on my own in order to write a proper ethical copy without misleading customers, because the company was misleading ME. It’s quantity over quality for them. Understandable, but the thing that should be common sense by now is that trust builds a repeat customer base, scamming and misleading people can only get you so far.
because its a green screen. You can see it in his hair the green reflection! in other words its a fake backdrop. He should be outside with at least 6 hot babes and 3 lambo's. Far more realistic!
Coffee, you're a hero and you know it. We're all with you and support you man. We can see how genuine you are and we all appreciate the work you do! Entertainment and justice... best mix.
With the work you put in and the important topics you cover, it always surprises me you don't have more subscribers and views - this is important stuff and would save a lot of misery if more people saw it. Great content. Cheers
I just stumbled onto your channel. As a copywriter myself, I really appreciate this message. As a new subscriber, I have a request: Can you make a follow-up video that breaks down some GOOD direct copy campaigns/letters? Perhaps you could break down why they're good and how they're different from some crappy, vile ad from hell.
Nope. Nope nope. This is a disgrace. I am so mad right now about the copy you showed. God damn. My father had advanced cognitive memory loss from MS. I wouldn’t wish this on anybody. He will be donating his brain amd spinal cord to medical research as per wishes he made years ago when he was medically and legally competent. Mum shared the forms with me today, so it’s a bit fresh. Sorry, this just hit me all kinds of ways and I am livid at this. Targeting ppl like this is just plain evil. Thank you for what you do coffeezilla.
As someone who works with Alzheimer’s and dementia patients, that pisses me off. I have seen families, smart intelligent people, try and say that this essential oil or this product must be used on Grandma because it is said to heal them. It is heartbreaking to see them day after day try and “get them back to normal.” Their brains are literally dying. You cannot reverse this type of disease. The brain cells and synapses are no longer there.
You offered no consolation in your comment and are therefore contributing to the problem. People want Alzheimer's FIXED, dude. Thats it. They don't care how unrealistic it may be, they just want medicine to find a solution. I certainly hope one exists before I get it.
@@danieljohnston2379 On the contrary, it's your duty as a human being to be honest when it comes to such serious matters. Not pulling them back down to earth is what makes people buy magic pills.
You're making two critical mistakes: 1. You're putting too much weight on copywriters' shoulders. In 99% of the cases, the copywriter is not the originator of the product. The most common situation is that the product owner approaches you and says "hey, I have this product, write me a sales copy." Now, if you like the product and if the product is aligned with your belief and ethical system, you'll take it. If not, you decline. And some other copywriter will do it. If you do take a project, you, as a copywriter, do your research, try to find good hooks and angles, look for proof to support the claims, and make the pitch. 2. You're judging the approach based on just a few examples. First of all, direct response is just an advertising approach where you measure and track results. And that approach can be sued to sell a whole bunch of products. The examples you use are just the ones that target the broadest audiences, and you have a feeling they're the only ones out there. But direct response was used by Joh Caples to sell piano lessons (the famous "They laughed when I sat at the piano" ad). It was used by David Ogilvy to sell a whole bunch of products, including British tourism and investing in Puerto Rico. Ted Nicholas used direct response to sell forms that people could use to form their LLC. Bob Bly uses direct response to sell industrial equipment. Jay Abraham used direct response to sell collectibles, gold to rich investors, etc. Joe Sugarman used DR to sell tech gadgets and even his private jet. Dan Kennedy used DR to sell local business products and services (restaurants, chiropractors, plastic surgeons, etc.). Claud Hopkins used DR principles to sell Schlitz beer, soaps, rice, canned beans... The list of examples goes on. Are there some unethical business people who use DR to take people's money? Yes. Are there good business people with great products that help people who use DR to reach more and people and sell to them? Yes. Are there copywriters who'll take any project that pays, without considering the nature of the product? Yes. Are there copywriters who'll reject a project, no matter the pay, if they don't think it's a good or honest product? YES. It all comes down to what side of the story you want to tell. :) (Which brings me to my other point... You, @coffeezilla, are a natural copywriter. ;) )
Great points! The only one I might challenge you on is Dan Kennedy. There's a video floating around of him teaching how to make yourself appear more successful than you are. Even if promoting an honest product, you're walking a tightrope with tactics like that.
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@@KyleHoffmanhonestkyle Oh, Dan is a whole different story. You should hear his courses... He'll tell you what works, why it works, and how it works. But he'll say to you directly: "It's up to you if you're going to use it and how." His approach is kinda like Dr. House - "it is what it is, this what I think you should, but you're a big boy to decide whether or not you're gonna listen to me." :)
This is a great comment. I support that he's calling out blatant scams, but him saying "not all DR copywriters are bad, just most of them" is not cool. He doesn't know enough about it to talk about it. btw.. are all Catholic priests sexual predators, or just most of them? I heard they're a big player in the religion world.
Well you were right! if you want to come on the show, you can DM me or email. We will probably completely disagree on everything, but I think it's important to have this conversation. No editing, no gimmicks. Just a live conversation. You know better than anyone the power copywriters are wielding with words. So let's hash it out. LMK.
@@StefanGeorgi1 how can you even defend yourself at this point? What discussion can really been had short of coffees research being completely wrong and in fact you are not tied to any of those scammy companies or copy? Maybe you should just accept that you are just some clown that sells fake miracle cures to peoples grandmas and be quiet.
Thank you so much for this I hear my grandpa playing videos like this every day but he won't listen to me that they are scams. I've thought about sending him your videos but I think they might just go over his heads. It's so nice that you showed an example and discussed why it's scammy. I really hope he listens to this thank you again. (thank you for the confessions of a copywriter too I love all your videos)
How do you know most copywriters lie? You only know about the ones that lie because that's what you focus on. Most products you use on a regular basis (deodorant, food products, clothes, trips you take) had a copywriter behind writing the ad, the product description. So, NO, only a few copywriters lie IN GENERAL.
So funny, but in Canada we have PAAB that has to verify all sorts of claims, and recertify them every year. Saw an ad in the US about beet juice curing colon cancer. On national tv. It's insane.
By the way, Coffee, this storyline that you are analyzing is very similar to the Sopranos one of the episodes. Nearly identical. Cannot recall which season or episode that was, but my oh my it sounds familiar to the episode when Tony got shot by one of the family bosses who had Alzheimer. Other than that, love what you do, keep it up!
Bless this channel. Whatever coffeezilla said about direct response copywriting are exactly my thoughts when i started to learn this industry few years back. My gut feeling never felt good whenever i learn of the techniques used in writing a direct response copy.
'They (direct response copywriters) are attracting customers who are looking for the (financial) magic pill, because they are selling magic pills.' So true! Continue to investigate the crimes of these charlatans, Coffeezilla. I really like your channel! :)
I'll tell you a true alzheimers story. One day my grandpa woke up without his pants on. Rather than arive at the conclusion that he simply misplaced them, he decided someone most have stolen them and promptly called the police. Who eventually showed up and probably had a good laugh. 😆
That product that piece of crap promoted makes my blood boil. I lived with and helped to take care of my grandma as she slowly succumbed to Alzheimer's. It is painful and horrible so screw that person.
Hi Steven, I'm a copywriter and I've been a big fan of your channel since you had 10k subs. I just want to say that I agree with everything you said EXCEPT the fact that most direct-response is scammy. It feels like the only thing we imagine when we hear D.R. is scammy...however I can guarantee that it is not the case. The copywriting profession is huge with most of the writers (including D.R copywriters) working in companies and large advertising agencies. Professional copywriters (esp D.R) actually expertise in a single niche/ industry. There are hundreds of niches/ industries from software, manufacturing, education, tech, e-commerce, B2B, construction, hardware and I could go on forever. Among hundreds of these niches, the possibility of scams are only in a few niches mainly medicine, wealth coaching, crypto/forex etc where a small percentage of them might be such bullshit miracle cures, get rich quick seminars, forex scams etc. Such materials are written by copywriters who are experts in such fields (ie they might have been writing for scams since years) make up just a teeny tiny fraction of copywriters. Your typical copywriter is someone who works for a particular company/ agency. A typical freelance copywriter is someone who writes for tech and software companies. Tech makes up the largest share for copywriting jobs and copywriters including direct response. Every product out there, everything has advertisements and every ad is written by an industry specific copywriter. There are scammy companies,yes, but the majority of our economy is made up of genuine small, medium and large companies. The same is the case for the copywriters who write for these companies. Just go on to any freelancing websites or job posting sites or even Linkedin. Majority of the jobs are related to tech, Saas, dropshipping, ecommerce etc. Amongst a thousand job postings you will find only a couple of scammy looking job postings. I am a B2B tech direct response copywriter and Ive written for only genuine companies. I've never had to even face any offers from any scammy-looking emoloyers just like most copywriters. There are things that I hate among copywriters- especially why Agora is put on a pedestal. They are absolute scum. When I looked into it, I found out that some of the copywriting coaches worked for Agora and are hyping up Agora to boost their self image. This led to Agora getting undeserved attention. I think channels such as yours are doing the Lord's work when it comes to informing people about such scams. I'm sure this will discourage future copywriters from seeking such scammy job opportunities, if they come in contact with any. Thank u so much for reading❤️
Being legal doesn't necessarily make it ethical. Hence, there are many laws that get changed overtime and many yet to be implemented. They have become so comfortable using the loopholes , that now, they think they're being targeted for doing something legal. They've equated legality and ethics.
A couple of quick thoughts on this (and I did watch the whole video this time). 1) Totally agree on Memory Healer. I've been open within the DR community about how I'm not proud of some of the copy I wrote earlier in my career. I can/did rationalize it a million different ways at the time, but in hindsight certainly cringe worthy to have written that kind of stuff. 2) I don't think the Agora/New Market Health stuff is particularly fair. Yes they are a very large player in DR, but it's also a straw man fallacy. Reason why being that I haven't written anything for Agora or New Market Health. Yes they did put some of their copywriters into our mastermind during the first year, but that's about it. The issue though is that this ignores a bunch of other big DR players who aren't Agora/New Market. VShred, G-Plans, and a bunch of others come to mind. You may not love their marketing, but they also are obsessive about their products, user experience, claims, etc. Anyways though - happy to come on and discuss :)
Wow, you mentioned V shred? The biggest scammy fitness organization there currently is? They are an absolute joke, openly lying to people who don't know anything about fitness. They are obsessed with taking people's money, that's what they are obsessed with. Most people simply don't know any better and they fall for their tricks.
You namedrop Agora when marketing your events/courses. You can't hype them up when it works to your advantage and then turn around and say examples of their promos are straw men. They're the top dog in direct response copywriting and most people look up to them.
You're the type of copywriter, or should I say, saleswriter, who thinks a CTA is what makes people buy. Who thinks writing hyperbolic claims will get people to click. Who justifies predatory language with "it makes us money!" I've worked as a copywriter at a top 5 ad agency. I've worked at a multi-billion dollar company. I never wrote any of that kind of stuff that you think makes "good copywriting," and I've helped make my clients over 10M+ dollars. Like what Coffeezilla mentions in the video, look at the biggest advertisers in the US today. None of them write advertising like what you think is "good copy." None of them do what you teach. Here's an example. Apple's latest ad for the iPhone 12. Simple copy. Creative visuals. No CTA. No selly language. No extravagant claims. ua-cam.com/video/65JrtwtTOdc/v-deo.html
@@StefanGeorgi1 VShred? Really? U claiming Vshred? Search for EVERYDAMNDAYFITNESS Take on Vshreds or Shredded Sports Science or Pure Bullfit challenge Vshreds and you will know why you are wrong about Vshreds
5:00 This story sounds like to "true" experiences that teenagers make up on reddit. Or maybe the incredibly inappropriate stories they tell on those Russian robo-voiced crafting videos.
The opening sounds like the episode where a confused Corrado “Junior” Soprano shot his nephew Tony because he thought Tony was his long time adversary.
Man I really like how you focus on such a small specific segment of such a big topic. The Koncrete podcast was fun to watch too and really coloured your strategy here. I am reading your book recommendation (Amusing Ourselves to Death).
Thanks for doing this Coffeezilla , been following your content for a while now and it's time to expose these guys, UA-cam is teeming with these kinds of opportunists. I appreciate your efforts man!
Ironically a dan lok ad appeared on this video saying how much he doesn’t care about Criticism against him. “He ironically says haters don’t hate me they hate themselves” lol 😂😂😂😂
As a career copywriter who has worked for multiple ad agencies marketing global brands, I can tell you for a fact that DR is absolute trash and is indefensible. Everyone from the agency that pitches for such products, to the account executives handling those brands, the creatives designing anything for them, and the copywriters writing the crap that hooks people are just as horrible as the creators of those products. It's a hunger for money and in my book, it's unabated gluttony and absolutely morally reprehensible. Garbage.
I both like and loathe that people use the "it's just a few bad apples" phrase to mean the exact opposite of its intent. The phrase is "a few bad apples spoil the bunch," people. Having "just a few bad apples" is a BAD thing.
How the fuck do people sleep that are in any way involved in the selling of this shit!? This world is fucking depressing. How will things ever get better when there’s so many shitbags? Thanks for bringing light to all of these people and issues.
If you're low enough to give someone suffering alzheimers false hope like that, then you are one of the very few people who deserve to get it. People like thos don't need to exist, especially if they refuse to see any wrongdoing on their own part.
Honest copywriter here... (technically I'm a content head now, but that's besides the point). Can't say this video shocked me. I was once approached by a cryogenic freezing company (or whatever they call it - they "freeze" fat cells, which somehow breaks them down??) to write copy for them. For $50 an hour. Not bad money for a rookie back then! So I was excited. I researched the product, and it was absolute bs. It worked for some, not for others. Upon further investigation, I realized those who followed their "recommemded diet" lost the weight. So... they were basically giving the diet (that worked) away for free, but with like $500-$2000 cryo sessions - which didn't work. I walked away. Simply couldn't write the copy they wanted. They shrugged and hired the next guy in line, who was only too happy to lie his ass off. So yeah... happy I transitioned into blog content and found a great company to work for full-time. They actually have a product I fully believe in. (So I still happily write DR for them) Stay skeptical people :)
11:12 The best analogy would be a car dealership actively seeking tractor buyers, telling them that a Lambo can do better job at ploughing the field as a tractor.
My mother has early onset alzheimers. She's on her last legs, and the idea that someone wants to take advantage of her (or anyone else) in literally the worst state she has ever been in boils me in a way mothing else does.
The more I learn about advertising, I am not sure how many decisions we really make on our own. An Australian marketer said something like, we provide the justification for you to buy the product.
I love your content !!!! It's good to see someone calling these "big shots" on their bullshit. If only they would use their power for good. We need to get you up to 10 000 000 subscribers & write them off the face of the internet
Wait what? My lifestyle sifu told me that using a Swiffer sweeper will make me rich and cure my cancer and Alzheimer's. Are you saying that Swiffer won't make me rich?!
This is disgusting. My great grandpa is a veteran and is experiencing dementia. This is definitely targeting the vulnerability of the people on so many levels.
That the first time I've heard you get anything wrong. "that's like a car salesman saying 'people aren't here to buy cars' " Fact. That's exactly what a salesman would say. 😂
EDIT: The debate is NOT happening! Long story short, Stefan sent me an email saying he wanted to reflect more and didn't want to rush into a debate.
How do I feel about this? In a nutshell, I totally get it. ;) I've done stupid things out of ego and paid dearly for being brash and going off half-cocked / half-prepared.
So as much as I hate to disappoint you fine people, we'll have to raincheck with Stefan. No harm no foul.
But I do STAND BY MY ORIGINAL POINT! If anyone is out there who wants to pretend that DR is just another industry like any other, or doesn't have MASSIVE problems. Email me. I think a huge amount of DR is ethically INDEFENSIBLE and if you're going to say otherwise, debate or GTFO.
Finally another debate. I thought all fake gurus are too scared to face off THE ☕🦖
Looking forward to it 😬
Please give us a good heads up I want to see this live
This guy has an online course about copywriting, the RMBC method, no idea what it's worth, but it's easy to find it for free and might give you some interesting insights about his methods.
Whats up MR. BRAZILIAN FUTURES 😂😂
Stefan Gregori's product is real bro. I had stage 7 alzheimers and his medication made me forget i had it.
How did you remember that you forgot you had it😂?
@@Divertor Have you seen Memento?
If not, here's a hint....
tattoos
@@brucebaker810 is that the one with the top and we dont know if it stops spinning so we don't know if its all a dream?
No, that's inception. Never mind.
@@swine13 It's koalas all the way down.
bbbabbahahhaahahahhahhahaahhaahahahahahahhahaahahhahhaahhahaahhaahahahhaahauauauauauauauaauuauuaauua
Longtime copywriter here, and yeah you nailed it. I've spent the last 20+ years turning away offers to write for sensational hype-filled junk products like the ones that behemoths like Agora thrive on. I've left a lot of money on the table doing so, but I can sleep at night. As I always say, a REAL copywriter is someone who can convey the TRUE value proposition of a legit product or service to prospects in a way that they can easily understand. Doing anything else is pure, unadulterated sleaze.
A bit late lol but good on you!!! It shouldn’t be (bc it should be common sense) but it’s admirable. Thanks on behalf of the rest of society haha
will u sell me magic pills too?
tbh i dont trust any copywriter, making ads is still making ads..
I'd like to think that by leaving the shady money on the table, you opened the doors to better opportunities. I feel like associating with the kinds of businesses that scam people is likely to distance someone from more legitimate businesses and products. And as much money as scammers make, real products are certainly more of a healthy market
hello mr. santos, how much do you charge to copywrite the description of a sales book ?
Love this!!
Hi! I was a copywriter for P&G and wrote copy for Swiffer. I wrote FB and Twitter ads. I’ll tell you exactly what I did when I was on-boarded: they gave me a series of documents about the marketing objectives that included the tone they were looking for. I was told to write about the mop with the quirky, funny tone of a famous celebrity. I took ads that had been written already and made them better (or grammatical) or I made up new ones. Then I sent them my work, and the team chose what they wanted to use. All the ads had to pass through the team and through legal - who would shut down anything that was remotely unethical. In fact, one time I wrote about using the swiffer as a dance partner as they cleaned, and legal shut it down because the ad suggested that people treat an inanimate object like a person. Huh? So, that is my long-winded retort to Georgi-Porgi.
Interesting...wonder how they'd feel about how people add eyes to the roomba? 💃😁
💯 this
WARNING: THE MOP IS NOT ALIVE
And now we have the dancing swiffer ad. Good job you got it past legal
If i had to guess, it's probably more about AI assistants like Alexa or Siri, where it could be dangerous if vulnerable people start seeing them as real people. The company probably blanket bans ads that portray any product as a person
Am I the only one who laughs at these sales videos? They are so pathetic and predatory. And even worse, the copywriters justify their behavior as "bringing value" but all they're doing is taking.
Love your content
Exactly‼️
Spencer's here?! Its like the Spider Man doppelganger meme 😎
They are TERRIBLE. It's unbelievable how these practices are even allowed. A method that can reverse an incurable disease? These people should all be locked up.
Run your own channel, clout-chaser
I’m a copy writer (or rather it’s a part of my job) and I NEVER felt like any Coffeezillas videos were about me or the work I do. The fact that this copy writer does SURE is telling.
I'm a copywriter and I feel the same way you feel Florence.There was a time I thought about these VSLs and wondered why they're allowed to talk about their products like that. It hits you as unethical immediately if you're a decent person. And they make me laugh too... the outrageous claims.
@@wisdom_magnet it’s ridiculous. I live in the EU. The claims we can make as marketers is pretty tightly regulated. And I wouldn’t have it any other way.
@@florencegielen5640 that's right. Exactly how it should be. Misleading the public is a crime in my country.
@@wisdom_magnet where is that? Trump would have a bad time there 😅😅😅
@@florencegielen5640 it's Nigeria. The government still misleads the public over here though. 😂
Thank you Coffee for pointing out that UNETHICAL behavior is just as damaging as ILLEGAL behavior. I left one of my jobs that started preying on seniors, and I told them that it was unethical. But, they just started bashing me saying I didn't want to sell the product badly enough. I don't regret leaving, even if the world thinks ethics is stupid
Would you like a cookie?
@@corradocampo you better have given him that cookie
What's worse?
Swiffer Sweeper or Fraudulent Alzheimers Cure?
Please help guys, I really can't tell the difference.
Swiffer Sweeper obviously, I spent every last penny I had on one of those things and the replacement heads just kept breaking. Now I'm homeless and tens of thousands of dollars in debt in loans to maintain the damn thing.
I would share my valuable opinion,
but.....I betcha didn't Dough-naaate!
🤣 Top ten, in the iTunes store, if you market it right! 🤣🤑
@@mrwrong2815 with Alzheimers you could forget that. Another plus!
What are you talking about Sifu? You wrote the same thing twice
@@mrwrong2815 you just have to keep investing in it. The swiffer sweeper will work, you just need to be dedicated to swiffing and sweeping it and the money. Will. Come.
Who else hates that 99% of the pre roll ads on this channel are get rich quick courses 😂
I have etoro
Crazy how it goes right 😂😂
Fr haha, Stephen making money of them multible times per video in a video about them.
@@kristjanrom9429 if someones dumb enough to click on one of those after clucking on a coffeezilla video they cant be saved
@@bengsxr1956 fr
I can’t get enough of Coffeezilla. I fully support his run for the next Mayor of UA-cam
Mayor of UA-cam....🤔
That, is an interesting concept, Sam. I think you may be on to something, more than you realize.
he is awesome
Only if he stays in this lane. Anytime on the podcast where he starts commenting on politics of things in the world I roll my eyes at the bad takes
Loving his growth!!❤❤
$700mil copyrighter?! Brian Rose what's to know your location.
Mars
@NW Arsenal you mean london REAL safe?
khabib is that you
@@mintaekim608 send me location, he just stupid guy.
Beautifully wrote
This copywriter is clueless.
Swifer saying “this is the easiest to use everything will be the cleanest ever” is perfectly acceptable puffery.
Thats waaay different from saying “this will 100% cure dementia...”
Dirt and grime? BOOM! Gone!
Dementia? BOOM! Gone!
@@seafoam6119 Stefan is not defending the memory healer product. It was when he was young and he's embarrassed by it. His comments were about the industry now and he's in a movement that is trying to be more ethical in DR copywriting.
@@gurucartel3422 i'm just makin a lil joke, nothin to get defensive about.
@@seafoam6119 Sorry, wrong thread! You are right my comment wasn't about anything you said... apologies
I can clean my floor with a swifter, I can’t cure Alzheimer’s with magical berries from the Amazon
@C. L. Park 🤣🤣🤣🤣🤣🤣🤣
@C. L. Park can you send the link I’m ready to be in debt
But you can prevent it. It's precisely here that lies the crux of the question.
@@cutdepiefails6596 lol that primary school education 🤣🤣can’t beat it eh lass 🤣🤣🤡🐐
@Tu sutiya hai tf? Why you mad? It's actually a thing, won't cure but it will prevent, his point was grabbing shit like this and stretch the truth.
I love when people respond to a video without watching the entirety of the content. It's like reading the first few chapters of a book then writing a book report. Stefan's like "It was an hour, but I only watched 20 minutes".
I immediately disregard complaints and arguments if people admit they haven't read/watched the thing they're arguing about. If they can't be bothered to be completely present in a debate, and aren't willing to address all the arguments, then I dont see a point in treating their comments as significant.
Especially since I watched the full video and the first 20 minutes was just the warming up lol
Don't ever stop doing what you're doing. I may not watch every single one of your videos, but just the fact that there are people out there such as yourself gives me hope for humanity in general.
You sir, have my respect and I wish you all the best.
"...100% effective way that *could*..."
Yeah, this guy's a genius.
Shoot.. you mean to tell me my grandmother's dementia and alzheimer's for the last five years could've been solved in four weeks? I cant believe all she had to do was cut out electronics and computers! So crazy considering she hasn't used computers in years. wow
Hmmmm. I bet it didn't work before electronics became a thing.
Your channel should be prescribed to kids all over the world, exposing these tactics and preventing people getting sucked in , is so important. Keep up the awesome work, these ‘sales’ tactics are just down right dishonest
As somebody who recently got into copywriting this is quite disturbing. I've always believed that the essence of copy is to highlight good products and bring out their benefits to their target audience in a captivating and emotionally triggering way. But this... this is just scamming vulnerable people.
For me, the issue is that there is no control over this. If you claim something about a product and then the product is proven to not do what it says it does, there should be serious consequences. If that somehow happens, this issue goes away instantly. You can no longer advertise a cure for cancer on somebody desperate unless you actually prove that you can cure cancer.
The people that do this are simply unethical and scummy human beings that only care about money. Guys, even if you have the most money in the world, if you're a shitty person, you'll never be happy. Thankfully not all copywriters are like this, I just hope this doesn't get out of control and make the word 'copywriting' dirty.
Maybe you can help me out, cause I thought copywriting was like... you write up the documents that state that something is copyright.
Obviously as I write the words out it occurs to me the spelling is different, so I probably look like an idiot.
Can you explain to me what it is you do? What's the average day of a copywriter involve?
@@swine13 We write ads (FB IG Google ads, landing pages, emails, product pages, sales page, direct mail and more).
Copyright, on the other hand, is about the protection of intellectual properties or so.
@@swine13 This was confusing me too.. turns out it's the same thing as calling the janitor a 'sanitation engineer'.. it just sounds better than 'someone who writes adverts'... same bullshit that has people calling sales people 'associates'.
As a Google ads expert, I worked with a lot of these guys for decades, and the industry is absolutely rotten. The only metric they celebrate is conversion rate. But the trouble is that conversion at any cost is what they end up playing as a game. Make the most fabulous claims and promise anything as long as you get the conversion. This doesn't fly well on Google and they can't stand the reduction in conversion when I force them to clean up.
Never trust a person that tries to sell you by how righteous they are. I'm telling your right now, it's a scam.
- Richie Norton
I've worked in a huge copywriting company in Europe, publishing about health and financial freedom that said you could cure cancer, Alzheimer's, Parkinson, and even Aids sometime.. This whole industry is garbage AF.
What about licensed scammers in industries like real estate? They can literally ruin your life by tricking you into buying a house with major known issues and no one seems to address it.
A giood home inspector is worth their salt.
As someone with a real estate license and who has a family member who was scammed by an agent, it is a very serious problem. There are a lot of people who are seen as the most reputable people in the field but are hiding some kind of deceptive business practice. Licensing boards do take this stuff on if you complain and basically every brokerage has insurance, so if you sue, you can collect on the policy.
If you can prove an agent didn't act in your best interest, report them to the licensing board, and sue the brokerage. Cases like this are easy to win, and there is no shortage of agents who have a very strong sense of ethics.
"Through the DaRk underbelly of the MuLtI-biLLioN DolLaR CoRpOrAtE MeDiCinE UNIVERSE." Shit sounds like an avengers level threat
I bought a Swiffer cleaner. I believed the advertisement it would make my house clean. Now I have no job and my retirement savings is gone.
But is your house clean?
I think you might have used the Swiffer wrong.
"Most of them are doing it ethically!" LMFAO!! How do you scam people "ethically"?
Lots of brown envelopes and fine print
It would've been a bad pitch if he was selling the 12 gauge shotgun.
Honestly, copywriting and advertising are in the same boat. Just like there is scammy false advertising, there is scammy misleading copywriting. The tough part to accept is that the scammy thing works. And you really have to value ethics over income to stick to being ethical in this industry and have a clear conscience. Companies aren’t a big help either, and they push for over-the-top copywriting, because it generates sales. I cannot count the times I had to research a product on my own in order to write a proper ethical copy without misleading customers, because the company was misleading ME. It’s quantity over quality for them. Understandable, but the thing that should be common sense by now is that trust builds a repeat customer base, scamming and misleading people can only get you so far.
Why is Coffeezilla sitting outside his office?
He says that he owns it but he's just renting it for 165,000 /mo, alongside those two lamborghinis
It’s a $10mil studio/set build out that hasn’t been completed yet..
because its a green screen. You can see it in his hair the green reflection! in other words its a fake backdrop. He should be outside with at least 6 hot babes and 3 lambo's. Far more realistic!
because he is in his home office
That’s his office it’s just that the lettering is meant to be read from the inside or else Coffeezilla will forget where he is
Coffee, you're a hero and you know it. We're all with you and support you man. We can see how genuine you are and we all appreciate the work you do! Entertainment and justice... best mix.
Saying that one can reverse advanced Alzheimer's is akin to telling someone you can give them a tea that will help regrow their limb.
With the work you put in and the important topics you cover, it always surprises me you don't have more subscribers and views - this is important stuff and would save a lot of misery if more people saw it. Great content. Cheers
So its been 2 weeks since I discovered this channel and ive now watched every video on this channel which is one of the best on any platform.
The best part of Coffeezilla videos are the scam/get-rich ads in front of his videos.
I just stumbled onto your channel. As a copywriter myself, I really appreciate this message. As a new subscriber, I have a request: Can you make a follow-up video that breaks down some GOOD direct copy campaigns/letters? Perhaps you could break down why they're good and how they're different from some crappy, vile ad from hell.
almost vomited when u called swiffer "the evil broom company" lol
to clean up that upchuck, just grab your Swiffer(tm) Miracle Cleaner Upper (tm)
Swish swish and some cgi...and the puke puddle is GONE!
The fact that the guy who wrote that Alzheimer's story is going to hell is the thing keeping me going today
Coffeezilla always reminds me that I'm in the wrong line of business, I should become a scammer.
Not all copyrighters are bad? Unethical ones are bad. He obviously just skip around on your video.
cool cat
Unethetical?! 🧐
@@AdrianneMachina pardon my cat english 😶
Writers.
Here in my garage
with my rented Lamborghini
Read a book a day and get that knawledge
lmao
GNARLITCH
FUEL POINTS
Nope. Nope nope. This is a disgrace. I am so mad right now about the copy you showed. God damn. My father had advanced cognitive memory loss from MS. I wouldn’t wish this on anybody. He will be donating his brain amd spinal cord to medical research as per wishes he made years ago when he was medically and legally competent. Mum shared the forms with me today, so it’s a bit fresh. Sorry, this just hit me all kinds of ways and I am livid at this. Targeting ppl like this is just plain evil. Thank you for what you do coffeezilla.
As someone who works with Alzheimer’s and dementia patients, that pisses me off. I have seen families, smart intelligent people, try and say that this essential oil or this product must be used on Grandma because it is said to heal them. It is heartbreaking to see them day after day try and “get them back to normal.” Their brains are literally dying. You cannot reverse this type of disease. The brain cells and synapses are no longer there.
You offered no consolation in your comment and are therefore contributing to the problem.
People want Alzheimer's FIXED, dude. Thats it. They don't care how unrealistic it may be, they just want medicine to find a solution.
I certainly hope one exists before I get it.
@@danieljohnston2379 On the contrary, it's your duty as a human being to be honest when it comes to such serious matters. Not pulling them back down to earth is what makes people buy magic pills.
Watched 2 ads at 30 seconds, just so coffeezilla gets that extra $$. My boiiii :)
Every time I hear “pull the trigger” I always remember that guy who loves donations.
dan lok
You're making two critical mistakes:
1. You're putting too much weight on copywriters' shoulders. In 99% of the cases, the copywriter is not the originator of the product. The most common situation is that the product owner approaches you and says "hey, I have this product, write me a sales copy." Now, if you like the product and if the product is aligned with your belief and ethical system, you'll take it. If not, you decline. And some other copywriter will do it. If you do take a project, you, as a copywriter, do your research, try to find good hooks and angles, look for proof to support the claims, and make the pitch.
2. You're judging the approach based on just a few examples. First of all, direct response is just an advertising approach where you measure and track results. And that approach can be sued to sell a whole bunch of products. The examples you use are just the ones that target the broadest audiences, and you have a feeling they're the only ones out there. But direct response was used by Joh Caples to sell piano lessons (the famous "They laughed when I sat at the piano" ad). It was used by David Ogilvy to sell a whole bunch of products, including British tourism and investing in Puerto Rico. Ted Nicholas used direct response to sell forms that people could use to form their LLC. Bob Bly uses direct response to sell industrial equipment. Jay Abraham used direct response to sell collectibles, gold to rich investors, etc. Joe Sugarman used DR to sell tech gadgets and even his private jet. Dan Kennedy used DR to sell local business products and services (restaurants, chiropractors, plastic surgeons, etc.). Claud Hopkins used DR principles to sell Schlitz beer, soaps, rice, canned beans... The list of examples goes on.
Are there some unethical business people who use DR to take people's money? Yes.
Are there good business people with great products that help people who use DR to reach more and people and sell to them? Yes.
Are there copywriters who'll take any project that pays, without considering the nature of the product? Yes.
Are there copywriters who'll reject a project, no matter the pay, if they don't think it's a good or honest product? YES.
It all comes down to what side of the story you want to tell. :)
(Which brings me to my other point... You, @coffeezilla, are a natural copywriter. ;) )
Great points! The only one I might challenge you on is Dan Kennedy. There's a video floating around of him teaching how to make yourself appear more successful than you are. Even if promoting an honest product, you're walking a tightrope with tactics like that.
@@KyleHoffmanhonestkyle Oh, Dan is a whole different story. You should hear his courses... He'll tell you what works, why it works, and how it works. But he'll say to you directly: "It's up to you if you're going to use it and how."
His approach is kinda like Dr. House - "it is what it is, this what I think you should, but you're a big boy to decide whether or not you're gonna listen to me." :)
The best response I've seen so far!
This is a great comment. I support that he's calling out blatant scams, but him saying "not all DR copywriters are bad, just most of them" is not cool. He doesn't know enough about it to talk about it. btw.. are all Catholic priests sexual predators, or just most of them? I heard they're a big player in the religion world.
doesn't matter if it's 1/10
Not gonna lie, I was definitely expecting this...
Well you were right! if you want to come on the show, you can DM me or email.
We will probably completely disagree on everything, but I think it's important to have this conversation. No editing, no gimmicks. Just a live conversation.
You know better than anyone the power copywriters are wielding with words. So let's hash it out.
LMK.
@@Coffeezilla he's happy to write essays on FB and have his buddies slag off your viewers.
Surely he's big enough to jump on...
I would love to see this convo take place.
@@Coffeezilla cool will do :)
@@StefanGeorgi1 how can you even defend yourself at this point? What discussion can really been had short of coffees research being completely wrong and in fact you are not tied to any of those scammy companies or copy? Maybe you should just accept that you are just some clown that sells fake miracle cures to peoples grandmas and be quiet.
Bro scamming people with alzheimers is big brain cuz they dont remember you scammed them
Thank you so much for this I hear my grandpa playing videos like this every day but he won't listen to me that they are scams. I've thought about sending him your videos but I think they might just go over his heads. It's so nice that you showed an example and discussed why it's scammy. I really hope he listens to this thank you again. (thank you for the confessions of a copywriter too I love all your videos)
"It's just a few bad apples" isn't a retort. There's the rest of that saying that seems to get forgotten: "a few bad apples *spoils the barrel."*
How do you know most copywriters lie? You only know about the ones that lie because that's what you focus on.
Most products you use on a regular basis (deodorant, food products, clothes, trips you take) had a copywriter behind writing the ad, the product description.
So, NO, only a few copywriters lie IN GENERAL.
The best kind of writing is the type you don’t notice - Gary Halbert
Dude catch up. We're talking about a specific industry of copywriting (direct-response).
And here I'm making $700 writing copy each month that just sells normal everyday stuff 🙄
This man is doing gods work, love these vids keep it up
So funny, but in Canada we have PAAB that has to verify all sorts of claims, and recertify them every year.
Saw an ad in the US about beet juice curing colon cancer. On national tv. It's insane.
By the way, Coffee, this storyline that you are analyzing is very similar to the Sopranos one of the episodes. Nearly identical. Cannot recall which season or episode that was, but my oh my it sounds familiar to the episode when Tony got shot by one of the family bosses who had Alzheimer.
Other than that, love what you do, keep it up!
FYI He got shot by his uncle Junior.
Bless this channel. Whatever coffeezilla said about direct response copywriting are exactly my thoughts when i started to learn this industry few years back. My gut feeling never felt good whenever i learn of the techniques used in writing a direct response copy.
'They (direct response copywriters) are attracting customers who are looking for the (financial) magic pill, because they are selling magic pills.' So true! Continue to investigate the crimes of these charlatans, Coffeezilla. I really like your channel! :)
I'll tell you a true alzheimers story. One day my grandpa woke up without his pants on. Rather than arive at the conclusion that he simply misplaced them, he decided someone most have stolen them and promptly called the police. Who eventually showed up and probably had a good laugh. 😆
Seen adverts in similar style like this on UA-cam, from Heart attack prevention, to secret ways to make women want you.
Hatred, can make you envy. And envy produce confusion
That product that piece of crap promoted makes my blood boil. I lived with and helped to take care of my grandma as she slowly succumbed to Alzheimer's. It is painful and horrible so screw that person.
Hi Steven, I'm a copywriter and I've been a big fan of your channel since you had 10k subs. I just want to say that I agree with everything you said EXCEPT the fact that most direct-response is scammy. It feels like the only thing we imagine when we hear D.R. is scammy...however I can guarantee that it is not the case. The copywriting profession is huge with most of the writers (including D.R copywriters) working in companies and large advertising agencies. Professional copywriters (esp D.R) actually expertise in a single niche/ industry. There are hundreds of niches/ industries from software, manufacturing, education, tech, e-commerce, B2B, construction, hardware and I could go on forever. Among hundreds of these niches, the possibility of scams are only in a few niches mainly medicine, wealth coaching, crypto/forex etc where a small percentage of them might be such bullshit miracle cures, get rich quick seminars, forex scams etc. Such materials are written by copywriters who are experts in such fields (ie they might have been writing for scams since years) make up just a teeny tiny fraction of copywriters. Your typical copywriter is someone who works for a particular company/ agency. A typical freelance copywriter is someone who writes for tech and software companies. Tech makes up the largest share for copywriting jobs and copywriters including direct response. Every product out there, everything has advertisements and every ad is written by an industry specific copywriter. There are scammy companies,yes, but the majority of our economy is made up of genuine small, medium and large companies. The same is the case for the copywriters who write for these companies. Just go on to any freelancing websites or job posting sites or even Linkedin. Majority of the jobs are related to tech, Saas, dropshipping, ecommerce etc. Amongst a thousand job postings you will find only a couple of scammy looking job postings. I am a B2B tech direct response copywriter and Ive written for only genuine companies. I've never had to even face any offers from any scammy-looking emoloyers just like most copywriters.
There are things that I hate among copywriters- especially why Agora is put on a pedestal. They are absolute scum. When I looked into it, I found out that some of the copywriting coaches worked for Agora and are hyping up Agora to boost their self image. This led to Agora getting undeserved attention.
I think channels such as yours are doing the Lord's work when it comes to informing people about such scams. I'm sure this will discourage future copywriters from seeking such scammy job opportunities, if they come in contact with any.
Thank u so much for reading❤️
Being legal doesn't necessarily make it ethical. Hence, there are many laws that get changed overtime and many yet to be implemented.
They have become so comfortable using the loopholes , that now, they think they're being targeted for doing something legal. They've equated legality and ethics.
A couple of quick thoughts on this (and I did watch the whole video this time). 1) Totally agree on Memory Healer. I've been open within the DR community about how I'm not proud of some of the copy I wrote earlier in my career. I can/did rationalize it a million different ways at the time, but in hindsight certainly cringe worthy to have written that kind of stuff. 2) I don't think the Agora/New Market Health stuff is particularly fair. Yes they are a very large player in DR, but it's also a straw man fallacy. Reason why being that I haven't written anything for Agora or New Market Health. Yes they did put some of their copywriters into our mastermind during the first year, but that's about it. The issue though is that this ignores a bunch of other big DR players who aren't Agora/New Market. VShred, G-Plans, and a bunch of others come to mind. You may not love their marketing, but they also are obsessive about their products, user experience, claims, etc. Anyways though - happy to come on and discuss :)
Wow, you mentioned V shred? The biggest scammy fitness organization there currently is? They are an absolute joke, openly lying to people who don't know anything about fitness. They are obsessed with taking people's money, that's what they are obsessed with. Most people simply don't know any better and they fall for their tricks.
@@Impacto92yt idk I'm in some of their facebook groups and have seen thousands of transformations from folks...
You namedrop Agora when marketing your events/courses. You can't hype them up when it works to your advantage and then turn around and say examples of their promos are straw men. They're the top dog in direct response copywriting and most people look up to them.
You're the type of copywriter, or should I say, saleswriter, who thinks a CTA is what makes people buy. Who thinks writing hyperbolic claims will get people to click. Who justifies predatory language with "it makes us money!" I've worked as a copywriter at a top 5 ad agency. I've worked at a multi-billion dollar company. I never wrote any of that kind of stuff that you think makes "good copywriting," and I've helped make my clients over 10M+ dollars. Like what Coffeezilla mentions in the video, look at the biggest advertisers in the US today. None of them write advertising like what you think is "good copy." None of them do what you teach.
Here's an example. Apple's latest ad for the iPhone 12. Simple copy. Creative visuals. No CTA. No selly language. No extravagant claims. ua-cam.com/video/65JrtwtTOdc/v-deo.html
@@StefanGeorgi1 VShred? Really? U claiming Vshred? Search for EVERYDAMNDAYFITNESS Take on Vshreds or Shredded Sports Science or Pure Bullfit challenge Vshreds and you will know why you are wrong about Vshreds
5:00 This story sounds like to "true" experiences that teenagers make up on reddit. Or maybe the incredibly inappropriate stories they tell on those Russian robo-voiced crafting videos.
The opening sounds like the episode where a confused Corrado “Junior” Soprano shot his nephew Tony because he thought Tony was his long time adversary.
@@heijimikata7181 it’s that damn Pu*** Malanga
i think he is so happy you honored him so more people can hire him for his copywriting
Coca-Cola: But if we take the cocaine out of Coca-Cola how can we expect people to become addicted?
Sugar which is 10 times more addictive than cocain. Also make it readily available every where people go.
South America and Africa have the best tasting Coca Cola.
Sugarcane > High Fructose sugar
@@Divertor dont forget market saturation and predatory advertising
Didn’t Coke start off as a type of medicine for people to take and that’s why there was coke in it
Coca Cola :- Sugar and Caffeine
Man I really like how you focus on such a small specific segment of such a big topic. The Koncrete podcast was fun to watch too and really coloured your strategy here. I am reading your book recommendation (Amusing Ourselves to Death).
Thanks for doing this Coffeezilla , been following your content for a while now and it's time to expose these guys, UA-cam is teeming with these kinds of opportunists.
I appreciate your efforts man!
I like that you speak against scammers and You Tube gives you adds for scammers.
As long as their are scammers and fraudsters , you are as essential as hand soap for the obvious reasons . Thanks for the content
nothing like having a story start with "this story is 100% true". Because nothing says "I am trustworthy" than you explicitly stating you are
My guy coffe zilla growing quick
I swear he only had a 120 K subs Like the beginning of this month maybe end of last month
Keep grinding my guy
Ironically a dan lok ad appeared on this video saying how much he doesn’t care about Criticism against him. “He ironically says haters don’t hate me they hate themselves” lol 😂😂😂😂
When you don’t listen or watch or read someone’s entire argument, you automatically lose that argument.
Wow you are too good and funny. Thank you Coffee for watching out for us!
As a career copywriter who has worked for multiple ad agencies marketing global brands, I can tell you for a fact that DR is absolute trash and is indefensible. Everyone from the agency that pitches for such products, to the account executives handling those brands, the creatives designing anything for them, and the copywriters writing the crap that hooks people are just as horrible as the creators of those products. It's a hunger for money and in my book, it's unabated gluttony and absolutely morally reprehensible.
Garbage.
LOL. Couldn’t hack it, eh?
I both like and loathe that people use the "it's just a few bad apples" phrase to mean the exact opposite of its intent.
The phrase is "a few bad apples spoil the bunch," people. Having "just a few bad apples" is a BAD thing.
How the fuck do people sleep that are in any way involved in the selling of this shit!? This world is fucking depressing. How will things ever get better when there’s so many shitbags? Thanks for bringing light to all of these people and issues.
If you're low enough to give someone suffering alzheimers false hope like that, then you are one of the very few people who deserve to get it. People like thos don't need to exist, especially if they refuse to see any wrongdoing on their own part.
43 dislikes are from those Agora direct-response copywriters 🤣
Honest copywriter here... (technically I'm a content head now, but that's besides the point).
Can't say this video shocked me. I was once approached by a cryogenic freezing company (or whatever they call it - they "freeze" fat cells, which somehow breaks them down??) to write copy for them. For $50 an hour.
Not bad money for a rookie back then! So I was excited. I researched the product, and it was absolute bs. It worked for some, not for others. Upon further investigation, I realized those who followed their "recommemded diet" lost the weight. So... they were basically giving the diet (that worked) away for free, but with like $500-$2000 cryo sessions - which didn't work.
I walked away. Simply couldn't write the copy they wanted.
They shrugged and hired the next guy in line, who was only too happy to lie his ass off.
So yeah... happy I transitioned into blog content and found a great company to work for full-time. They actually have a product I fully believe in. (So I still happily write DR for them)
Stay skeptical people :)
He knows exactly what predatory is. He was just trying to divert you from speaking truth. Oopsie, it didn't work on you!
11:12 The best analogy would be a car dealership actively seeking tractor buyers, telling them that a Lambo can do better job at ploughing the field as a tractor.
I’m addicted to your videos at this point… after binge watching your videos , all my ads now are about finance products or get rich quick scams..
both my grandparents have dementia and I couldn't even listen to that "memory healer" pitch. it made me feel physically sick
Clearly you haven't seen the new "Owning a Swiffer Cures Cancer!" ads.
My mother has early onset alzheimers. She's on her last legs, and the idea that someone wants to take advantage of her (or anyone else) in literally the worst state she has ever been in boils me in a way mothing else does.
The more I learn about advertising, I am not sure how many decisions we really make on our own. An Australian marketer said something like, we provide the justification for you to buy the product.
I'm an ethical direct response copywriter.
I've also been able to make $0 with copywriting over 1.5 years :/
I love your content !!!! It's good to see someone calling these "big shots" on their bullshit. If only they would use their power for good. We need to get you up to 10 000 000 subscribers & write them off the face of the internet
Wait what? My lifestyle sifu told me that using a Swiffer sweeper will make me rich and cure my cancer and Alzheimer's. Are you saying that Swiffer won't make me rich?!
No but you can get right into those tricky corners
This is insanely illegal in Sweden.
I can't imagine that people would be allowed to do shit like this. These people are psychos!
As a nurse who was nearly beat to death by a patient with Alzheimers, as well as someone who was doing research into alzheimers, I hate this man.
You are one of the greatest people I have seen
Thank you so much for all this hard work!!!
This is disgusting. My great grandpa is a veteran and is experiencing dementia. This is definitely targeting the vulnerability of the people on so many levels.
I should post this on the next brian rose video buuuuuut Coffezilla is the real free-speech defense man
"Only watched the first 20 minutes" Damn, he made his arguments invalid in one sentence.
That the first time I've heard you get anything wrong.
"that's like a car salesman saying 'people aren't here to buy cars' "
Fact. That's exactly what a salesman would say. 😂
I didn't even know this was a thing and now i'm getting flooded with copy writing ads
I'm a DR copywriter and I can't wait for this debate to go down! ^_^
You might want to proofread that post. You are not a copywriting.
Nor...
Nah
@@brucebaker810 Fixed! Thanks