MAZDA MX-5 MIATA: The Untold Story

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  • Опубліковано 31 тра 2024
  • The Mazda MX-5 Miata represented a return to form for sports cars. Safety regulations, emissions standards, and shifting consumer tastes had decimated the segment. They were on the verge of extinction when Mazda broke ground on one of their own. It was never a sure thing. The project was in constant jeopardy and many within Mazda believed that there was no longer a market for that kind of car anywhere in the world. Its survival was nothing short of a miracle. Engineers and designers needed to stay the course in the face of internal doubters as well as an uncertain industry outlook. The product of their blood, sweat, and tears was one of the greatest sports cars of all time.
    The 1970s were a tumultuous period for the entire industry, but Mazda had more or less recovered by the early 80s. The sedans as well as the B-Series pickup line had given the company some much-needed stability. Some companies could only dream of conditions like this, but Michinori Yamanouchi, GM of the product planning division, feared that this could actually have negative effects.
    SOURCES
    www.barchetta.co/miata-sources
    00:00 INTRO
    1:00 CONCEPTION
    6:44 DESIGN COMPETITION
    17:05 SANTA BARBARA TRIP
    21:48 ENGINEERING
    31:22 FINALIZING DESIGN
  • Авто та транспорт

КОМЕНТАРІ • 49

  • @cva1122
    @cva1122 4 місяці тому +6

    I've heard this story a hundred times, but not to this detail. And with I've never seen video. Well done.

  • @danielsotelo3942
    @danielsotelo3942 5 місяців тому +5

    I owned a 1989, number 2,260th MX-1 ever built in it's all original state complete with the very rare original "steel rims". It was purchased in Canada where the first batch was sent to North America. Unfortunately I had to sell it just 2 years ago. It is here on Mercer Island WA.

  • @SilverScarletSpider
    @SilverScarletSpider Рік тому +13

    would love to see a video on how the infiniti g35 put infiniti on the map in the era of BMW 3 and Audi A4 dominance all while holding back the Lexus IS F and Acura TL Type S.
    how did the Hyundai Genesis Coupe ultimately fare against the Nissan 370Z and Infiniti G37 Coupe?

  • @jerrywellborn
    @jerrywellborn Рік тому +8

    Great video! I bought my Miata in 1993. Still have it!

    • @ruthlessreid9172
      @ruthlessreid9172 3 місяці тому

      My wife still has a 97 black with hard top.

    • @ag4allgood
      @ag4allgood Місяць тому +1

      Most owners regret ever selling or trading them in if its not for a different Miata. I have heard Mazda is even offering services to get NA's back to their original showroom shape.
      I have a 2016 Club soft top I really like. Its my 1st Miata & 1st convertible. I have to drive an NA one day. Its on my bucket list.

  • @misterjersey5460
    @misterjersey5460 Рік тому +15

    "if the 86 can do it, so can I"

  • @BloggsyMalone
    @BloggsyMalone 10 місяців тому +1

    I drove an ‘89 Miata. Absolutely one of my favourite cars I’ve owned.

  • @andrewlee88
    @andrewlee88 Рік тому +3

    This introspective is legend. Great insight.

  • @Birb_of_Judge
    @Birb_of_Judge Рік тому +4

    Im german and i didn't know Miata was a old Germanic word

  • @dilumwimalaratna4149
    @dilumwimalaratna4149 Рік тому +2

    Amazing story. Proud to own one.

  • @bravof1873
    @bravof1873 Рік тому +3

    Good way to start off my day

  • @aisrael13
    @aisrael13 8 місяців тому +2

    A great and interesting dive into the r and d of this amazing little car! Would love to know rhe back history of the origional Rx7....

  • @vlenhoff
    @vlenhoff 8 місяців тому +1

    I hope I can keep mine forever.

  • @Birb_of_Judge
    @Birb_of_Judge 2 місяці тому

    Can't wait to get back in mine when im done with this

  • @ChrisRollins
    @ChrisRollins Рік тому +3

    Your NSX video got me to your channel. The excellent content got me to subscribe! Keep at it, ur channel will find the algorithm eventually! I can see this channel getting big!

  • @yeshwantdasari2075
    @yeshwantdasari2075 Рік тому +1

    MIATA time! I've been waiting for this story for ages!

  • @prawnstar9213
    @prawnstar9213 Місяць тому +1

    If they had another idea like this.. something cheap.. basic.. fun.. and was built for a fun manual it would sell like hotcakes.. I understand tariffs, shipping, safety regs has made cars without even being built yet cost around $5-$10k.. but any car built these days that cost mid twenties would sell.

  • @mitondo6123
    @mitondo6123 7 місяців тому

    A milestone in automotive history. No Miata should be junked. They should be preserved for posterity.

  • @ashwinbalu
    @ashwinbalu Рік тому +3

    Awesome story and lots to learn from a nice car.

  • @georgekappland2935
    @georgekappland2935 4 місяці тому

    Hirai was right. This is the essence of a MX5, horse & rider.

  • @jorgecampos9659
    @jorgecampos9659 4 місяці тому

    They should make a movie!

  • @julianvogl5504
    @julianvogl5504 9 місяців тому

    Great Video

  • @mikeb9569
    @mikeb9569 6 місяців тому

    I can't wait for the movie!

  • @LunaWaves
    @LunaWaves 2 місяці тому

    they struggled so hard with this car only to have it sell like hotcakes. deserved mazda!

  • @stanza77
    @stanza77 Рік тому

    Awesome. I wish you had talked about the customer reception & the sales….

  • @SLEY_
    @SLEY_ Рік тому

    Thx for this epic video about the cutest car 🚗

  • @C.I...
    @C.I... Рік тому

    30:44
    Where did you get these lovely videos of the CAD body stress tests? I've only ever seen pictures of these before. I can't find them in your sources page.

    • @Barchetta
      @Barchetta  Рік тому +1

      Hey. I found that clip in this video. It starts at 8:18.
      ua-cam.com/video/Gx2v8POgY6s/v-deo.html

  • @atrothe
    @atrothe Рік тому

    Did not mention the Ford Capri convertible based on the Mazda 323 chassis and mechanicals. This forced mazda to study convertibles based on 323 .

  • @ropane
    @ropane 8 місяців тому +1

    MX means Mazda Experiment, hence. Mazda Xperiment, 5- MX5

  • @tillneumann406
    @tillneumann406 6 місяців тому

    First of all, I had a 1992 MX-5 NA (it wasn't called Miata in Europe) for 16 years until 2008 and loved it. But what still strikes me the most about this portrait is that the creator seems to have taken his name from an unabashed (albeit much more short lived) copy of the MX-5, the Fiat Barchetta. Yes, and I know there are some who still consider the NA to be a ripoff of the Lotus Elan. Granted to an extent. But the MX-5 was totally reliable, more than any other car I owned.

  • @gabrieleserini895
    @gabrieleserini895 Рік тому +1

    Could you please do an episode on the FD3S Mazda Rx-7.

    • @Barchetta
      @Barchetta  Рік тому +1

      Added to the list. I appreciate your suggestion.

  • @arqvtec
    @arqvtec Рік тому

    👏👏👏👏

  • @mraiwa1000
    @mraiwa1000 Рік тому +1

    Man that's too bad. Would have been great if they did indeed, never happened.

  • @popupheadlights
    @popupheadlights Рік тому +1

    Did someone say…MIATA

  • @danr1920
    @danr1920 6 місяців тому +1

    Why do these videos always say it's the best selling sports car of all time. The Corvette is a sports car and has sold 1.7 million. Don't say I mean convertible sports cars as that is meaningless. Yes I am a fan of the Miata.

    • @ag4allgood
      @ag4allgood 4 місяці тому +4

      Corvettes selling since 1956 production. Not exactly light weight sport cars.

    • @Kev27RS
      @Kev27RS 3 місяці тому +1

      It is!
      Back in 2000 it even appeared in the Guinness World Records book as the "Best selling two-seater sports car (roadster)".

  • @vanceman100
    @vanceman100 15 днів тому

    Interesting. Just wish it was narrated by a human

  • @greenleafend4games
    @greenleafend4games 3 місяці тому

    Untold story: Copy German and British cars (as usual) make it cheap.

    • @kabysummit5801
      @kabysummit5801 2 місяці тому

      The video showed multiple designs and iterations. The chassis and platform were from the 323 an existing production car. The outcome is fantastic for lovers of roadsters. Timeless classic! Well done Mazda.