[Keynote] Inclusive Storytelling for Better Business Outcomes

Louisa Wong, CEO of XR Extreme Reach, points out that although diversity, equity and inclusivity is being discussed now more than ever, not much is being done in creative production or planning. She shares data which outlines the setback diversity has seen when it comes to representation in the media.
She ignites a clear call to action for marketers to ask themselves:
• How are we championing different perspectives so others can be heard?
• How can we foster the right environment to drive progress?
• How can we find creative solutions together?