ariana grande is a branding genius

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  • Опубліковано 8 вер 2024

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  • @zoeunlimited
    @zoeunlimited  Місяць тому +111

    What’s your favorite Ariana Grande song? 💜🎵
    👉🏻chec out buyraycon.com/zoeunlimited for 15% off your order, plus free shipping!

    • @anju5124
      @anju5124 Місяць тому +10

      "Thank You, Next" and "Seven Rings".

    • @txr4lovesu
      @txr4lovesu Місяць тому +9

      “Better Left Unsaid” from the Yours Truly Album 🥰💕 along with “bad idea”, “supernatural”, “piano”,”touch it”,”monopoly” and “break free”

    • @FigoMonteiro
      @FigoMonteiro Місяць тому +6

      1000000000% bye and god is a woman they just hit so hard 🫶

    • @musicforever08
      @musicforever08 Місяць тому +4

      "The Boy Is Mine" and "Bye".

    • @FigoMonteiro
      @FigoMonteiro Місяць тому +3

      @@musicforever08 those’d are soooooooo good!

  • @SocialExperiment232
    @SocialExperiment232 Місяць тому +2363

    Celebrities that get to the top didn’t get there by being innocent. They got there by being cold and calculated and curating a very specific brand.

    • @michi2487
      @michi2487 Місяць тому +69

      Even so, many of them never treated anyone badly or rudely. Keanu Reeves, for example.

    • @SocialExperiment232
      @SocialExperiment232 Місяць тому

      @@michi2487 You don’t know him. None of the people that glorify him do. A ton of people that everyone used to hold in high regard have been outed. I don’t put it past anyone who collaborates in any way with Hollywood. They know all the evil stuff that goes on there and they choose to keep quiet cause it benefits their wallets. None of them are innocent.

    • @SaVanityVan
      @SaVanityVan Місяць тому +49

      @@michi2487 he's not worth anywhere near 1b tho

    • @SocialExperiment232
      @SocialExperiment232 Місяць тому +65

      @@michi2487 he’s not a billionaire. Even then, You don’t know him. Many people who were beloved by the public have been outed for all the bad things they do. All these people see what goes on in Hollywood and say nothing because they benefit too much from it. That alone is enough to make them all bad.

    • @michi2487
      @michi2487 Місяць тому +19

      @@SaVanityVan He's literally a movie actor, but it's okay still I hope you get my point across.
      Even so, I think that the amount of money you have does not define you as a person and much less defines whether you treat others badly.

  • @moonj605
    @moonj605 Місяць тому +3064

    i think ariana has gotten so used to just getting whatever she wants that she never had the thought to stop and think about what she’s really doing and how it will affect other people involved

    • @SavannahSteel
      @SavannahSteel Місяць тому +49

      I think you’re wrong 🫶

    • @Ann0ne1
      @Ann0ne1 Місяць тому +77

      @@moonj605 “gotten used to getting whatever she wants…” Im so sorry but those ppl work they ass off and sleep for 4 hours 😭 used to getting whatever is a crazy line

    • @SaVanityVan
      @SaVanityVan Місяць тому +116

      @@Ann0ne1 the only celebrities who work like you're describing are kpop idols, Ariana does not sleep 4 hours a night lol

    • @flwersilly
      @flwersilly Місяць тому +39

      ⁠@@SaVanityVanjs watched her dangerous woman tour diaries, girl was exhausted, she literally slept in the car to get some rest. And when she was making music she always talked about how she spends all day in studio. Now she has done 2 movies she also said she was on set all the time ;* and there’s more

    • @Ann0ne1
      @Ann0ne1 Місяць тому +28

      @@SaVanityVan I literally can send you the video where she hasn’t slept in 3 days at all and a different one where she says her normal day starts with coffee in the car at 4 am so pls😂 Even Kim Kardashian wakes up at 5. Maybe you think they are so rich because they sleep a lot?😂 They are the busiest people. Not just k pop Artists work hard come on

  • @user-dz5tz3uv2z
    @user-dz5tz3uv2z Місяць тому +1554

    Im not a believer of separating the art from the artist because essentially you're financing the artist by consuming their craft

    • @DJ-cm8xj
      @DJ-cm8xj Місяць тому +9

      do you hate picasso then?

    • @MahimaDondapati
      @MahimaDondapati Місяць тому +89

      @@DJ-cm8xj im not the op but i do hate picasso, dispite his influence on modern day art.

    • @perlaserrano1791
      @perlaserrano1791 Місяць тому

      @@MahimaDondapati I also hate Salvador Dalí, he was cruel to animals and a d.ckhead. There is no painter who I am interested in, pictures are boring.

    • @vixxexo6855
      @vixxexo6855 Місяць тому +17

      Ariana Grande did not do something that bad. Like the cheating stuff is just her private life.

    • @Idk-wo1er
      @Idk-wo1er Місяць тому +122

      ​@@vixxexo6855i don't think your feeling about this would be the same if you were the new mom who's husband left her. Wdym "chEatiNg iSn't tHaT bAd"(which is basically what you said). Cheating is a betray of trust and can affect someone for years to come. If we as a society can not even expect trust and respect from our life partners then who can we trust. Bad behaviour should always be discouraged and condemned This goes for SpongeBob as well. Just because he isn't a celeb doesn't mean he should get off scoot free

  • @jelensitav4822
    @jelensitav4822 Місяць тому +834

    Oh how I love this channel. To be a girl sitting under covers with a nice cup of tea and my tiny dog curled besides me listening to zoeunlimited.

    • @zoeunlimited
      @zoeunlimited  Місяць тому +100

      @@jelensitav4822 this is such a vibe🥹 cheers 🍵🤍

  • @grouchygirl123
    @grouchygirl123 Місяць тому +1026

    I have watched so many of these vids and you were the first to call out her retreating into her Cat persona when convenient!

    • @divyaa4459
      @divyaa4459 Місяць тому +34

      frr, imm glad im not the only one that noticed

    • @dutchylott8965
      @dutchylott8965 Місяць тому +7

      Coping mechanism? Defensive mechanism?

    • @grouchygirl123
      @grouchygirl123 Місяць тому +30

      @@dutchylott8965 before Cat she was prob. doin the cute thing to get what she wanted. I’m so curious about her mom. Seems like a total pushover.

    • @dutchylott8965
      @dutchylott8965 Місяць тому +2

      @@grouchygirl123 like I previously said, coping mechanism? Defense mechanisms?

    • @grouchygirl123
      @grouchygirl123 Місяць тому +8

      @@dutchylott8965 defense prob

  • @Ucancallme_Squidward
    @Ucancallme_Squidward Місяць тому +1139

    That transition to the ray on earbuds was so clever lol

  • @kundisdratys9377
    @kundisdratys9377 Місяць тому +381

    Can we all agree that the editing is top-notch?

  • @MB-ic3ou
    @MB-ic3ou Місяць тому +394

    She honestly just has a phenomenal marketing team and publicist.
    Every time she has a scandal, her marketing team turns it into a rebrand and an opportunity for her to advance her career. For e.g, she was being heavily accused of race-fishing and leaning into racial aesthetics for artistic purposes so her marketing team had her return to her roots of musical theatre, where she can leave her previous musical identity behind and completely rebrand for the purpose of the film. She then gets involved in a home wrecking scandal, so her marketing team have her release music that is more ‘lyrically vulnerable’ and ‘real’ than her previous music, and then have her sit down for interviews where she talks in a sweet, almost little girl voice. This is all so people have a hard time associating her with home wrecking, or any scandal for that matter, because she appears so ‘sweet’ and ‘wholesome’.
    It’s all just really smart, well thought-out marketing.
    Edit:
    I want to clarity that I mean no ill-intent towards her! I don’t know her personally, and for all we know she’s nothing at all like how she’s depicted in the media. I’m just looking at it from a PR perspective and how you can turn bad press into good press with the right tactics. I’m not saying that any of those things she’s being accused of are true!

    • @and123_
      @and123_ Місяць тому +7

      Yep the best team that money can buy💯

    • @enternalmoonlight
      @enternalmoonlight Місяць тому +17

      Her pr does terribly tho...even fans are frustrated. Taylor's pr team actually put in effort to help her. I don't think ariana is as malicious or calculated as people think.

    • @GalacticR.E.M
      @GalacticR.E.M Місяць тому +3

      Obsessed is just in yall's blood. You know more of her team then she does, yikes

    • @vaselinesandwich5157
      @vaselinesandwich5157 Місяць тому +5

      she changed her voice because of method acting for her role in wicked. she has been working on wicked for the past 4 years which is why she stopped releasing music for so long and came back looking completely different. she still has to film the second movie which is why she is still blonde and why she is talking and acting the way she is. watch the trailer for wicked and you’ll hear the similarity.

    • @DiamondsRexpensive
      @DiamondsRexpensive Місяць тому +5

      You don't have to apologise to the blind fans.

  • @user-ws9zo1tl1v
    @user-ws9zo1tl1v Місяць тому +322

    I think your analysis are sooo right and I would really like that you deep into Lana del Rey gênions branding strategy. The fact that she still seems “underground” while being an enormous pop star with a huge and powerful impact 🥰

  • @elsa7594
    @elsa7594 Місяць тому +718

    You're so right about her hurting the wrong people. As someone who has been following her for 10 years, i was 9 yo then, she was my queen and I'd fight her haters all the time. I really want her to mature and apologize cuz she is my favourite artist ever but her controversies are just too much😢

    • @soggycheeto
      @soggycheeto Місяць тому +42

      you just made me realize i've been a fan for 10 years too💀

    • @SocialExperiment232
      @SocialExperiment232 Місяць тому +73

      Stop worshipping celebrities.

    • @michi2487
      @michi2487 Місяць тому +32

      ​@@soggycheeto Nobody is doing that, the girl in the comment is just saying that she hopes her favorite singer apologizes for all the bad things he did during his music career.
      Victoria Justice deserves an apology, Jennette McCurdy deserves an apology, her Nickelodeon colleagues, in general, deserve apologies, and the list goes on and on... If Ariana apologizes and stops treating people rudely, it will show that she has really matured.

    • @taiyabazaheer9492
      @taiyabazaheer9492 Місяць тому +16

      She's still my favourite artist because her vocal range is insane and she's very talented as an entertainer. But I do think her actions are morally reprehensible and I would not defend her.

    • @esikazemese
      @esikazemese Місяць тому +29

      Don't waste your energy on fighting haters of a person you don't know. Celebrities are not your friends.

  • @Elrewin59
    @Elrewin59 Місяць тому +249

    I don't know if she's ever gonna change. She's 30+ yo now, and while I'm a firm believer of change at any age, her handling of the homewrecking situation has been subpar. She is basically mocking, almost taunting us with a "what you gonna do?". No hint of remorse or guilt. That doesn't scream "girl on the path to maturity" imo.
    My analysis is that despite her advancing in age, she is still a little girl that is both insecure AND spoiled. She managed to get off scot free from her previous dramas thanks to 1. her talent (she is insanely talented, I'll give her that) and 2. her youth, like Zoe said. Unfortunately, the later is starting to wear off so she didn't manage to get off as unscathed this time.
    Personally, it was the last straw for me. I used to really like her, but cheating and homewrecking is something I abhor. I cannot condone and support someone who does that, eve if they appear to be one of my favourite artists. I haven't listened to any of her new songs (unless I was in a store and it was playing on the speakers). It's time for her to grow up and do some realy work on herself.

    • @lessismore8533
      @lessismore8533 Місяць тому +20

      Yes. That’s why I hate today’s society. Ariana obviously has pretty privilege and she flaunted it like crazy since like 2014! I Know you used to be a fan. I NEVER liked her because she screams “spoiled show off” from the beginning. It’s a shame ppl get away with stuff because of skills and looks. Ariana gets all the glory because she’s more famous than other obscure female singers who are just as good if not BETTER. Morsiette Amon is a vocalist from the Philippines. She can do whistle as well and has amazing technique. And has done nothing immoral….

    • @lessismore8533
      @lessismore8533 Місяць тому +3

      Youth fades eventually. Plus she’s already gotten stuff done to her face..

    • @JustWhattaRuLookinAt
      @JustWhattaRuLookinAt Місяць тому +8

      Same. I’m a firm believer of change at any age as well, but depending on the circumstances. With her especially idk if that’s possible considering she’s been known to date dude’s who were taken since she entered the industry which has been like 14-16 years ago. Habits like that can’t be broken if she’s been serially doing this with multiple people for almost 20 years of her life. She’s not that 15 year old anymore, let alone twenty something, but she’s fully in her 30s.

    • @GalacticR.E.M
      @GalacticR.E.M Місяць тому +1

      1 nobody reading all dat
      2 we don't care it's not the end of the world, she didn't start ww3
      3 she doesn't feel guilty? 🤡 for what? Get over it
      4 the news page that started this drama claiming that the wife was devastated blah blah came out and said that they pulled it out of they imagination
      5 "she 30+ now" was that supposed to be an insult? She still looks better then girls in their early 20s + she's a multimillionaire with a successful career and not even 1 flop era. Not everybody is rich and successful

    • @GalacticR.E.M
      @GalacticR.E.M Місяць тому +1

      ​@@lessismore8533when a girl is so beautiful AND successful she makes others feel insecure and thus they claim she have stuff done and create drama to try bring her down. But anyways, ariana still looks better then literally anyone who talks Ill of her + plastic surgery is not the same as injections. And nowadays everybody gets injections

  • @noral4729
    @noral4729 Місяць тому +1277

    Why are we saying “alleged” homewrecker? What more evidence do me need 💀 I love her music but i can still condemn her behavior

    • @elsa7594
      @elsa7594 Місяць тому +269

      I think they just don't wanna get sued for defamation 😭 even tho it's just the truth

    • @lola-sz8gq
      @lola-sz8gq Місяць тому +110

      u can get a cease and desist (to remove the video) which could lead to suits if u don’t say alleged

    • @kiwilux
      @kiwilux Місяць тому +82

      because the same source who started it later backtracked and have always disliked her really

    • @cleyllan
      @cleyllan Місяць тому +59

      it's confirmed she isn't a homewrecker

    • @reesea7988
      @reesea7988 Місяць тому +77

      @@cleyllanwhere ?? Lol it’s never been “debunked” lily just didn’t know what “on the record” meant and didn’t know it would be put out there. I’m a huge ari stan but how can y’all purposefully ignore facts 💀

  • @crystalcastillo7575
    @crystalcastillo7575 Місяць тому +251

    You should do a video of how Taylor Swift has avoided the accountability factor

    • @lessismore8533
      @lessismore8533 Місяць тому +10

      How so?..

    • @RandomSwiftie13
      @RandomSwiftie13 Місяць тому +15

      Accountability for what??

    • @MelophileKuku
      @MelophileKuku Місяць тому +2

      Yea

    • @bharatcarballo5144
      @bharatcarballo5144 Місяць тому +20

      @@RandomSwiftie13 for bein' so successful all the sore losers on earth feel envy and want to see her fall, i guess? no idea what else could it be.

    • @ur_motherdied
      @ur_motherdied Місяць тому

      @@bharatcarballo5144no, more like her carbon emissions from her constant flights with her private jet and not speaking up about Palestine. she also does nothing about telling her fans not to give people death threats for not stanning Taylor Swift. maybe those things?

  • @Freezient
    @Freezient Місяць тому +49

    I worst part about this is Ari seems to be aware of her actions, I don’t think she’s playing innocent she’s aware of it, she’s a major troll. It also doesn’t help that she’s mad talented and people would still listen to her stuff regardless of how much bad actions she did. She’s going down as this generation’s “Mariah Carey”
    She’s right when she said she got talent, because she does. The people can’t cancel them, but perhaps the nature’s karma can

    • @lessismore8533
      @lessismore8533 Місяць тому +4

      It’s kinda annoying shes gets some Mariah title
      There are PLENTY of obscure singers that have the same whistle skills
      Ariana ONLY got that title because she got famous before them, and that’s if they ever get famous
      Ariana is a spoiled girl who doesn’t deserve that title
      Many very gifted obscure female vocalists that can do the same things AND have a moral background
      Honesty she got that MC hype back in 2014/2015. It wore off a bit since then

    • @akuma1362
      @akuma1362 Місяць тому +3

      It may not be now but think about how karma works. She have that reputation of eating up left overs and men who has other lovers already. She will lead a miserable love life, that’s her karma. It’s exhausting. Eventually she will meet someone, another girl who’s crazier that won’t back down and probably sue the shh out of her. And all the nice guys now avoids her. The only thing she will attract now is unloyal men who are easily swayed by attention and temporary atttactions. Even when she’s new in the relationship she can’t help but always be on guard on her man if he will do the same thing to her. That’s her karma. She might not realize it now but eventually it will hit her. I see it time and time again, celebrity or simple normal folks.

  • @briannatr3876
    @briannatr3876 Місяць тому +98

    I have a feeling that those pop stars would just never grow up mentally

  • @GabrielaMSoria
    @GabrielaMSoria Місяць тому +39

    You forgot another scandal when she liked racist tweets mocking Kris Wu bc he was blocking her on billboard during the Thank You, Next era.. he’s canceled now and he’s in prison but at the time the racist remarks offended a lot of people.

    • @derickbarros2657
      @derickbarros2657 6 днів тому +1

      "He's canceles now and he's in prision but..."
      plssss go off 😂😂😂😂

  • @mitsukiification
    @mitsukiification Місяць тому +64

    I think Ariana shows just how strong pretty privilege is. In my personal opinion, cancel culture doesn't work on pretty ppl. Ppl are outraged now but give it a couple years and nobody will care. I don't think she will change her behavior either. Why would she? There are still a ton of ppl who will support her when the hype of this drama dies down. She's openly admitted that she doesn't care what ppl have to say about her cheating. And then she released her Yes And? song. And ppl still listened to it and sang along. It's literally a song about confidently cheating and not caring. Give it 4 more years and she's gonna bounce back. There aren't enough girls girls in America to keep her canceled anyway.

    • @Im_Julissa
      @Im_Julissa 23 дні тому

      I mean…. It’s cause people defend toxic people not bc of beauty lol.
      Taylor Swift is a natural beauty with no surgeries and is a lot more successful than Ariana
      Taylor never had a bitchy phase but people love to hate on her for ANYTHING 😂

    • @hihi615
      @hihi615 22 дні тому +3

      ​@@Im_Julissathat's crazy how so many comments are bringing up Taylor. Like I've got nothing against her but sheesh, leave the woman out of it, even if you are praising her- that's how unnecessary drama and fanwars start

    • @Im_Julissa
      @Im_Julissa 22 дні тому

      @@hihi615 Mahbe you do got a point. Yet maybe it’s also cause Taylor Swift has success like no other. She’s built different.
      Of course she isn’t perfect but she’s a smart business lady as well a great artist.
      Maybe Ariana should take a hint and follow Taylors business tactics and be more honest

  • @TightyWhiteyTrash
    @TightyWhiteyTrash Місяць тому +185

    In that last interview she did, she sounded like she’s in *theatre* 😂 She has different voices/ways of speaking. *Ghetto, Intellectual, Singing-In-Speech, Ditsy & child-like*

    • @bnbart
      @bnbart Місяць тому +38

      singers have different voices depending on whether they need to sing that day - natural if not, and higher if so, to protect their vocal cords 😒 - And I would know, considering I sing

    • @dolphin8766
      @dolphin8766 Місяць тому +28

      Ghetto is not a form of speech😑

    • @anorw27
      @anorw27 Місяць тому +3

      @@dolphin8766yeah it is 😂😂

    • @bea4819
      @bea4819 Місяць тому +15

      ​@@caryndanae1951 but artists need to stop using black culture to act more "mature" or sexualize themselves, its not cute

    • @caryndanae1951
      @caryndanae1951 Місяць тому +1

      @@bea4819 yeah

  • @varva1470
    @varva1470 Місяць тому +291

    I do think that the trust she build with the public of a person, who is nice and loving to her fans, was broken through this controversy. After Manchester, one could really feel her genuinity because of how much she opened up. With the death of Mac Miller, she showed her tears and mourned publicly, whilst continuing to release music. When the homewrecker news broke out, suddenly she‘s ice cold and keeps quiet. I‘m not saying she owns anybody an explanation, which she points out clearly but you can‘t claim to be misunderstood and try to appeal to the trust you‘ve built, while pointing middlefingers at the public (most likely to the ones who want to emphasize with her). So yeah I guess she should pick a side.
    Edit 2weeks later: thanks for the likes. I‘m actually a little embarrassed by my spelling. Sorry if it is/was hard to read! I’ve tried my best to correct it 👍🏼

    • @mickeycobbler4451
      @mickeycobbler4451 Місяць тому +36

      I agree she doesn’t owe anybody an explanation. But it’s the brazenness that had me frustrated. She and Ethan are parading around and holding hands in public; it is so clear that she wants to rub it in Ethan’s ex (I forgot her name my bad) face! Her attitude throughout all of that was “yea I intruded on a relationship, so?” It left a really bad taste in my mouth

    • @dutchylott8965
      @dutchylott8965 Місяць тому +3

      @@mickeycobbler4451you mean just having fun with her new bf and not keeping him a secret? Like any normal person enjoying a new relationship?

    • @mickeycobbler4451
      @mickeycobbler4451 Місяць тому +28

      @@dutchylott8965 oh you mean the boyfriend that was still married when they got together? Yea I had a problem with that

    • @dutchylott8965
      @dutchylott8965 Місяць тому +3

      Have you ever been misunderstood and attacked for it? Hated for it? Hated for trying to explain and express your feelings and be vulnerable hoping people would understand? Cause I have and it’s fucking exhausting it makes you feel like you’re fucking crazy. My mother is literally the person putting hate and negativity on me and has been my whole life and I’ve tried to open up(heavy on the tried) but she never listened because she never saw it as that. So now I hardly say or do anything (not like that makes much of a difference cause she still seeks me out and has a problem) and just try to make all the deep problems seems like minor surface level problems cause I can’t get through it if it continues to cut so deep. It fucking hurts and it’s fucking exhausting, so I get this perspective and it makes so much sense to me.
      So many ppl that have met me and worked with me have said I’m so nice and sweet and I’m so shocked cause I always thought I was the worst person ever and according to my mom I am a horrible person. You get tired of trying to explain your feelings, trying to be vulnerable and open just to be ridiculed and told bad things about yourself so you just stop trying. And when you stop trying you can either let urself get worst or just keep trying to push forwards. That’s what she’s doing and you described it perfectly.

    • @dutchylott8965
      @dutchylott8965 Місяць тому +1

      @@mickeycobbler4451 Why would you have a problem with that when you’re not the person he was married to? And they were in the middle of a divorce. He had already said he was done with their marriage when that video you mentioned of them holding hands looking happy was online b

  • @Mrconsuue
    @Mrconsuue Місяць тому +34

    As a marketing student that wants a career in branding, I am OBSESSED with your videos omg 😍🤯

  • @lucciaherrera5327
    @lucciaherrera5327 Місяць тому +119

    i really love your breakdowns of events and possibilities for regaining trust in a brand. you're not only helping the person in the video but also viewers in their own businesses. i love you!

  • @vivienseifert5699
    @vivienseifert5699 Місяць тому +42

    I don‘t think that the japanese tattoo was a way to rebrand herself in the context of k-pop, since it literally means korean pop and japan has its own j-pop. If it was, then not only was the tattoo wrong (in terms of what it was supposed to mean), but also the wrong country to which culture she was trying to rebrand to.

    • @jenlau3954
      @jenlau3954 Місяць тому

      But like in Chinese, the two characters are in traditional Chinese, (I'm fluent in Chinese) It means seven wheels, I'm not sure about if Kangji has the same words, but it's not completely wrong. IDK how tf it's associated with Japanese but OK

  • @tartali63
    @tartali63 Місяць тому +107

    OMG TYYY. i dont understand how ariannas past just got totally glossed over in like a second its crazy

    • @dutchylott8965
      @dutchylott8965 Місяць тому +6

      Well nothing major really happened in her past other than being a Nick star, losing her very serious ex bf, and the Manchester Bombing

  • @arlanarunpop
    @arlanarunpop Місяць тому +31

    shes never gonna be canceled

  • @Amused_Comfort_Inc
    @Amused_Comfort_Inc 7 днів тому +5

    The racial ambiguity has always bothered me. Same with Kim K, and a couple others. I’m Latina, but I was always convinced that white girls were better than me, no matter what. When Ariana started becoming more tan, I thought she was Latina too, and when I googled it I was kinda upset, but whatever cause the beauty standard is changing to darker skin finally. Then all of a sudden she was paler than my own Irish mother and Asian. WTF. 😳 I felt like I was never going to be a beauty standard, or that my skin color was never beautiful to begin with. I have grown a lot since 2013 when I was 14, but being a teenager when Ariana Grande and others were at they’re peek was actually horrible

  • @MarsBar-zf6wd
    @MarsBar-zf6wd Місяць тому +318

    RIP Naya Rivera 😭

    • @LSJ72710
      @LSJ72710 Місяць тому +7

      ❤️

    • @taiyabazaheer9492
      @taiyabazaheer9492 Місяць тому +8

      I still listen to her Glee songs everyday. 😢

    • @LSJ72710
      @LSJ72710 Місяць тому +7

      @@taiyabazaheer9492haha glad im not the only one 🥲

  • @vivienkoles1880
    @vivienkoles1880 Місяць тому +64

    Tbh if she doesn't do anything stupid for a while and sticks to her brands, people will forget the scandal.

    • @n_har_ka
      @n_har_ka Місяць тому +14

      its hard to forget the scandal when the movie she is gonna promote stars her boyfriend

    • @madamchloe2655
      @madamchloe2655 Місяць тому +3

      people already decided to forget and not hold her accountable after she dropped that song.

    • @vMysticaI
      @vMysticaI 26 днів тому

      @@n_har_ka with time people will realise that the allegations arent true at all

  • @reelsad3849
    @reelsad3849 Місяць тому +24

    People keep saying that because she's getting older, she won't be able to keep this up. I'm 44 and cute and nothing has changed for me because I grew older. If you look sweet and soft and innocent... that's just your vibe, no matter the age you are. My grandmother was the cutest and you just wanted to cuddle her to death and squish her with with love. Was she a stellar person? Not at all! NOT.AT.ALL. But the power of cuteness is strong. Ariana will always look cute and small and sweet and someone who needs protection. That's her essence. She can't be cancelled.

    • @mina_884
      @mina_884 Місяць тому +4

      Have you ever think the reason for that is its your grandmother???

    • @reelsad3849
      @reelsad3849 29 днів тому

      @@mina_884 I don't know what you mean. I think "cute privilege" is a thing though.

    • @Solararisa
      @Solararisa 12 годин тому

      Most celebs just don't seem to age that gracefully. I feel like they age much more roughly than people who aren't in the spotlight 24/7.

  • @marciamarques2899
    @marciamarques2899 Місяць тому +37

    imma be very honest, i don't like her but i only use her perfumes, they are bombbbb, amazinggg

    • @alisonbender8575
      @alisonbender8575 Місяць тому +7

      Cloud literally got me into wearing perfume!! I don’t wear it that often anymore but it turned me into a daily fragrance wearer, which I’m eternally grateful for!

    • @alrightloves
      @alrightloves Місяць тому +1

      ​@@alisonbender8575How does it smell like tho?
      I stopped supporting her pretty much fully since last year's controversy but I do have the pink "Thank you, next" perfume (Idek the name) from years ago and it smells good but it's overbearingly sweet 😢
      I'd like to know if her other scents are different 👏🏻

    • @GalacticR.E.M
      @GalacticR.E.M Місяць тому +3

      Nobody cares if you don't like her, who's you anyways? Her career her fame and her success won't stop

    • @marciamarques2899
      @marciamarques2899 Місяць тому +11

      @@GalacticR.E.M ..... u need to chill, she doesn't even know u exist, and i meant, i don't like her as, i'm not her fan, but i love her perfumes, it was literally a compliment, get help

    • @ADesolateAngel
      @ADesolateAngel Місяць тому +4

      ​@@GalacticR.E.Mwow really?? Good for her? And no one has to care or be someone to have an opinion.. so I don't see what the point of you saying that was. You are embarrassing Arianna honestly :/ I don't like her either btw, stay mad I guess.

  • @snowbeatstheheat7939
    @snowbeatstheheat7939 Місяць тому +39

    I’m so glad someone is finally bringing this situation to light, I feel like it’s been buried in dust for too long

  • @Tc123.
    @Tc123. 14 днів тому +6

    I think a lot of people need to stop feeling so close to celebrities. Her relationships do not affect me in anyway. Im sure people have cousins, dads, whatever family members that homewreck and they still sit at the table with them lol. Like why do we care when its a celebrity..

  • @hmm_0_0_p
    @hmm_0_0_p Місяць тому +79

    Zoe, I appreciate the efforts you put in your videos. Lots of love 💕💕

  • @josefinajordan1997
    @josefinajordan1997 Місяць тому +12

    Im an economics major and really liked your video (a loot of what u said lines up with the marketing class I just took). It was really thought through and elegant in the ending (how you didn’t judge her or namecalled her or said your personal opinion of HER, but of her brand). Hope u have a nice day girl!

  • @princessdollgf
    @princessdollgf 20 днів тому +5

    So basically, if you want to avoid getting cancelled just use the Ariana Grande and Halle Bailey persona to minimize damage. Also weaponize your fanbase even if the smarter ones drop you. 📝

  • @adriannamorton0414
    @adriannamorton0414 22 дні тому +6

    Has anyone noticed that the title for this video keeps changing?
    1. The allure of a dangerous woman
    2. Ariana Grande is a branding genius
    3. Being cute kind of pays
    4. Being cute pays bills
    5. “I’ve been a nasty girl”
    Reply if I forgot any of the other titles for this video

    • @love_espressoooooo
      @love_espressoooooo День тому

      Probably because Ariana’s PR team could demonitize it if it makes Ari look a certain way. So Zoe is probably trying to protect the video from that by changing the title. I could be wrong but that’s just how my mind works 😭

  • @SillyHearts101
    @SillyHearts101 Місяць тому +8

    Guys😭 I’m lowkey lost. I’ve never really understood all the hate behind Ariana. It’s like Kim K and other celebs can get a tan and look a different race but everyone flips out when Ariana does the same thing? Ik racebending is bad and all but literally everyone is doing that nowadays let’s be real. And the donut thing like people do dumb crap (especially celebs) all the time but when she does it’s like dooms day. The hate is so forced to me. Not to mention the cheater allegation thing was disproven months ago- Some website/tabloid made it up but ofc that part isn’t in the video
    Idk I just feel like people are doing worse things out here😭 There’s bigger things people should be worried about

    • @reshell7338
      @reshell7338 24 дні тому +1

      Kim k never got away with it ? People always criticised her for it

    • @moonlightmadness3525
      @moonlightmadness3525 6 днів тому

      Exactly chii

    • @Solararisa
      @Solararisa 11 годин тому

      The Kardashians have always been criticized for profiting off black culture. In what world were they not criticized?

  • @Julilovesapple
    @Julilovesapple Місяць тому +33

    Yeah it‘s not okay to steal a man. BUT it‘s not like spongebob had to say yes to her?

    • @PettyBlue1
      @PettyBlue1 Місяць тому +9

      Exactlyyyyy. If it weren’t her, it could have been anyone else. Videos like this are removing accountability from men.

    • @jasmineshelton759
      @jasmineshelton759 Місяць тому +3

      ​@PettyBlue1 she did call Ethan out though, tf

    • @camerde
      @camerde 21 день тому +2

      um? Lilly Jay (ex-wife of Slater) said they were in the process of getting divorced BEFORE Ariana and Ethan got together, it was only FINALIZED after. They were pretty much single at the time of getting romatically involved, so..

    • @Solararisa
      @Solararisa 11 годин тому

      @@PettyBlue1 No, they aren't. She is just more famous and that's why people are focusing on her more. Adam Levin got dragged to hell and back for being a f*ckboy.

  • @serasvictoria3115
    @serasvictoria3115 Місяць тому +8

    How to separate art from the artist while she's not artist though, she's a performer, she is skilled and talented singer mostly but she is creating her songs with biggest names in the industry like Max Martin

    • @chokeonad
      @chokeonad Місяць тому +2

      do u not think she plays the main role in the making of the songs or that she’s the one who decides the artistic direction of the project especially on her latest album? just because she *collaborates* w others doesn’t make her any less of an artist

  • @Chloeyboey217
    @Chloeyboey217 Місяць тому +83

    This is really interesting. I have never loved Ariana. I never watched Nickelodeon because I didn’t have cable and I was an elite gymnast who trained too many hours a week to watch tv… but these scandals put her in my frame of view time and time again. I never loved her music, she just was always kinda there. I’ve been indifferent about her and her music has been meh to me for years. The woman will stay a celebrity, people will forget, and new children will become fans of these once cancelled celebs. Whatever. It’s just like Katy Perry, she’s in the circles and has talent. She won’t fade, and we’ll keep talking about her. But this video was sick and you’ll get good traction from it for talking about hot events! Nice work 🙌🏼

    • @xmiriamrx
      @xmiriamrx Місяць тому +7

      katy perry is fading tho

    • @GalacticR.E.M
      @GalacticR.E.M Місяць тому +1

      Nobody cares if you don't like her or her music or her shows or blah blah blah. At the end of the day she's a global artist who's very successful, rich, relevant and talented and is not going anywhere

    • @Chloeyboey217
      @Chloeyboey217 Місяць тому +4

      @@GalacticR.E.M if you had taken the time to actually read… I never said I didn’t like her.. you missed the point entirely lol.

    • @ADesolateAngel
      @ADesolateAngel Місяць тому +1

      @@GalacticR.E.M omg that's so amazing. Good for her. We're still gonna talk about her though, we aren't so shallow that we stop at people that aren't successful. Shut the fxck up and get a job or something your getting on my nerves.

  • @miolana3777
    @miolana3777 День тому +2

    First of all, no one can steal your man. Did she kidnap him at gun point? These men who have been allegedly stolen have free will. They can just say, "Nah. I got a girl. I'm good."
    Stop putting 100% of the blame on the woman. It obviously shows what kind of man you have if he was so easily "taken." Ok. I'm done venting. On with the show. 🙄

  • @gh0stin44
    @gh0stin44 Місяць тому +8

    10:58 not the photoshoped picture 😭

  • @linniewinniee
    @linniewinniee Місяць тому +10

    ok no like i get that she broke a home by being with a married man but why is she the only one getting called out for it?? like mr spongebob is an adult and consented to their affair completely so why do i never see anyone attaking him??

    • @Dusk425
      @Dusk425 Місяць тому +1

      Maybe because Ari is more famous than SpongeBob. Never heard of him before this scandal.

  • @beatricetellier6838
    @beatricetellier6838 Місяць тому +9

    Tbh I don't think her controversies are that bad compared to a lot of other pop artists. Shes not gonna be sent to jail over being a player/"homewrecker" or going a bit too hard on the self tanning. Most of her scandals are just bad enough to get people talking about her but rarely bad enough to actually make her lose a big chunk of her fanbase over (most of the time.) and I think thats why she's historically been left unscathed by her scandals.

    • @lessismore8533
      @lessismore8533 Місяць тому

      Gosh I hate that. So unfair
      Keys be honest if she murdered someone, ppl willfully still worship her…

    • @lessismore8533
      @lessismore8533 Місяць тому

      Gosh I hate that. Let’s be honest if she murdered someone, ppl wild still idolize her
      It’s called celebrity worship…

    • @lessismore8533
      @lessismore8533 Місяць тому

      at. Let’s be honest if she murdered someone, ppl wild still idolize her
      It’s called celebrity worship..

    • @bajabl
      @bajabl Місяць тому +5

      And she shouldn’t be, it’s like y’all want her to die or something lol. Get a grip

    • @akuma1362
      @akuma1362 Місяць тому

      @@bajablshe home wrecks Naya Rivera, and she was PREGNANT and later DIED y’all are senile and so out of touch

  • @biljam972
    @biljam972 Місяць тому +18

    How is woman always a homewrecker? He was married, not her, he cheated, not her, no one forced him to be with her, he chose to. But somehow, the woman is always guilty when a man cheats on his wife/girlfriend. I guess he is just a little confused boy who couldn't resist or say "no" or chose not to cheat? He, as all men, is just innocent victim of a woman who seduced him, poor boy. No! just enough! The one who is in relationship or marriage should not cheat and should chose not to cheat. He is homewrecker, why would any woman want to be with that man? Sure, she is not totally innocent, she did get into it knowing he is married, but still... couldn't he just say "no"?

    • @akuma1362
      @akuma1362 Місяць тому

      😂😂😂 clown take cope harder

    • @ADesolateAngel
      @ADesolateAngel Місяць тому +1

      Nothing to cope about. Get bothered somewhere else​@@akuma1362

    • @mina_884
      @mina_884 Місяць тому +5

      applying your same logic, couldn't she just stay a way?

    • @biljam972
      @biljam972 Місяць тому +5

      @@mina_884 whatever happens it's still up to him if he cheats or not. No matter how strong the temptation is.

    • @mina_884
      @mina_884 29 днів тому +2

      ​@@biljam972 it takes two to tango.

  • @qualityj
    @qualityj Місяць тому +25

    Can we stop the rhetoric that she only has "girl" fans its getting so tired

  • @KAUNDAcreates_222
    @KAUNDAcreates_222 Місяць тому +32

    Ariana didn't do anything that bad to deserve cancelling.... she's basically just us but famous.... we've messed up and probably done much worse things the only difference is no one is posting about it on social media or taking pictures because no one cares ......thats her personal life, we snooped our noses into her business and now we mad we discovered she messy human like us..........

    • @iconicJaiviJ
      @iconicJaiviJ Місяць тому +11

      EXACTLY like they are WAYYYY too invested in her personal life

    • @intrusivethougts
      @intrusivethougts 25 днів тому +2

      Na she sings about it so it's fair game.

    • @furrycheetah
      @furrycheetah 6 днів тому +2

      We as music fans should own an apology towards Ariana Grande for invading their personal life in entertainment industry.
      Don't let the entertainment media outlet control our mind

    • @Solararisa
      @Solararisa 11 годин тому

      Gurl, not all of us lick donuts on counters or homewreck. Don't lump us in with yall, LMAO. People are messy, but not everyone goes around being messy while ruining relationships. Stop babying a grown woman who is pushing 30.

    • @iconicJaiviJ
      @iconicJaiviJ 3 години тому

      @@Solararisa & I will forever ask how does ANY OF THIS effect you personally..... QUICKLY..... CAUSE IT DOESNT...nothing this grown woman does in her free time effects none of y'all. Not the weird person that made this video & def not the weird bothered people like you in the comments..

  • @emsiumpa2111
    @emsiumpa2111 Місяць тому +13

    Hi Zoe, can you make a video about Doja Cat rebranding and literally changing her whole aesthetic?

  • @SixHercules
    @SixHercules Місяць тому +25

    3 minutes is crazy idk if i’ve ever been this early
    (edit) also can confirm raycon earbuds are great and after a few years they still work great
    the only downside is that the paint started chipping and the case got kinda discolored (i have the white ones)

  • @Ann0ne1
    @Ann0ne1 Місяць тому +68

    Damn I just bought the cloud n thank you next perfumes like a week ago 😂 actually my opinion is that ppl see shit in celebrities (not just in Ariana case) because they idealize them too much and when the stars make mistakes like normal people.😂Society says:”damn, I thought you were BETTER. I expected MORE from you.” People think too much about other people, although sometimes it's worth slowing down

    • @moonj605
      @moonj605 Місяць тому +28

      this is so true. as far as the homewrecker behavior, i would shame anybody for that. but other things i absolutely agree. if we saw strangers do something we would probably just judge them silently but if a celebrity does something the entire world is brutal with them

    • @swanblack222
      @swanblack222 Місяць тому +2

      fr

    • @travelgirlsecrets
      @travelgirlsecrets Місяць тому

      Because celebrities have MONEY! They are not normal people honey.... People with money and connection can do so much worse than the others just because they have the power 😬 Could Ariana consult with the best therapist in the world before dating Ethan? Yes. Could she use professionals to help her forget him? Ofc. Can she find a better different man that won't affect her brand? 100%

    • @lessismore8533
      @lessismore8533 Місяць тому +2

      @@travelgirlsecretsher money couldn’t stop the bad press. It won’t save you from everything..

    • @travelgirlsecrets
      @travelgirlsecrets Місяць тому +1

      @@lessismore8533 she just didn't use her money to stop the bad press 🙃 Yes money won't save you from dying at one point, cant save you from any disease etc. But when it comes to everything related to other humans it gives you a huge power

  • @gracied.3599
    @gracied.3599 Місяць тому +5

    She can’t be cancelled for the same reason Nicki Minaj can’t be. Years of proving her discipline to her craft, undeniable talent, and sympathy for the hardships she’s faced, that we all witnessed from the sidelines.
    This is a neutral statement, so please don’t come for me, stans.

  • @curtalaura796
    @curtalaura796 29 днів тому +4

    While I do not support people cheating and being unfaithful, I can't help and notice how somehow it's mostly her fault because HE cheated on his wife. Unless Arianna tied the guy to the bed and his life was threatened if he didn't date her, he was free to say 'honey, my wife is waiting for me at home, I don't want anything to do with you romantically'.

    • @Im_Julissa
      @Im_Julissa 23 дні тому +1

      The fact that Ariana has dated many taken men says a lot. Yes the man cheated but the fact that she didn’t give a damn about her friend is wrong

    • @moonlightmadness3525
      @moonlightmadness3525 6 днів тому

      ​@@Im_Julissayou just made that up, seek help

    • @Im_Julissa
      @Im_Julissa 6 днів тому

      @@moonlightmadness3525 the fact that you just watched a video about it and are still trying to ignore it. Delusional

    • @moonlightmadness3525
      @moonlightmadness3525 6 днів тому

      @Im_Julissa I didn't need to watch the video to know that everything that was said is very false and unnecessary, but hey, yall believe anything yall read and see. Touch Grass

    • @Im_Julissa
      @Im_Julissa 6 днів тому

      @@moonlightmadness3525 lol an indenial Ariana fan. Thanks for clicking on her video and commenting.

  • @vedikadhok1156
    @vedikadhok1156 Місяць тому +11

    Zoe always posts when its midnight in India lol
    ofcourse I'm watching marketing videos to sleep

  • @freddy7534
    @freddy7534 Місяць тому +7

    You should look into Selena Gomez, if you want to see a celebrity with a magician’s level PR team.

    • @judigemini178
      @judigemini178 13 днів тому

      All these pop girls are wolves in sheep clothing...but people still fall for their sh* every time. It just shows where society's at tbh

  • @ndjshsh737bdhyi83
    @ndjshsh737bdhyi83 Місяць тому +78

    Tana just exposed Zach Sang and how he allegedly gets drunk and talk about all the horrible things Ariana has done and how she’s not a “girl’s girl” 😬😕

    • @and123_
      @and123_ Місяць тому +9

      Tana should spill the tea!💯💯I would run to her podcast in a heartbeat🏃🏿‍♀️‍➡️🏃🏿‍♀️‍➡️🏃🏿‍♀️‍➡️🏃🏿‍♀️‍➡️

    • @nai110
      @nai110 Місяць тому +13

      That’s not what she said. Tana said that he got drunk and exposed Ariana’s darkest secrets, nothing about the "horrible things she had done" or how "she’s not a girl’s girl". It’s honestly baffling how people like you are so comfortable making up and spreading misinfo lmao. You are no better than Ariana Grande tbh.

    • @Fairytaleszz
      @Fairytaleszz Місяць тому +3

      Tha is not what Tana said bfr

  • @sweetreliefv
    @sweetreliefv Місяць тому +10

    7:19 it’s so sad that people still hate her for this, she just got her wisdom teeth removed which is why she was acting like that

    • @suzukauzumaki7560
      @suzukauzumaki7560 Місяць тому +10

      she literally licked donuts she didn’t pay for so what does it have to do with her having her wisdom teeth removed? crazy how some people find excuses for everything

    • @sweetreliefv
      @sweetreliefv Місяць тому +4

      @@suzukauzumaki7560 when you get your wisdom teeth removed they use a gas which I’m pretty sure is a drug that helps with the pain. She acted like that because it was the gas that made her like that

    • @ADesolateAngel
      @ADesolateAngel Місяць тому +2

      ​@@sweetreliefvlol how retarded do you have to be.

    • @intrusivethougts
      @intrusivethougts 25 днів тому

      She didn't give af when she made that video and you can tell.

  • @Dogdud336
    @Dogdud336 Місяць тому +28

    I really like ariana grande is my fav artist, so I really appreciate you making a video about her!

  • @aliceinbookland1
    @aliceinbookland1 Місяць тому +2

    Personally, I do separate the art from the artist if their allegations aren’t large enough to completely skew my view of their work. Something like child molestation and pretty much anything to do with minors or SA will do that. But homewrecking, being rude, and things like that? I will be damned if I start ignoring albums, games, or other media that makes me happy just so I can stop them from getting the money their very existence already gives them. It’s just not worth it.

  • @stellas.studio
    @stellas.studio 14 днів тому +6

    i'm sorry but why is no one flaming ethan? as the one who cheated?? like, is it just me... or?

  • @moon_stardust
    @moon_stardust Місяць тому +78

    She made a mistake between adults, there are many men that does criminal things and are still praise, her career should not and will not end because of this

    • @WatermelonWatermilon
      @WatermelonWatermilon Місяць тому +22

      No one said it will all end, she simply will have irreversible damage, she's known as a homewrecker already

    • @vixxexo6855
      @vixxexo6855 Місяць тому +2

      @@WatermelonWatermilonbut that is her private life. It is nothing that big of a deal. Let the people involved solve it.

    • @WatermelonWatermilon
      @WatermelonWatermilon Місяць тому +4

      @@vixxexo6855 who is stopping her from solving anything? No one is tying her hands down is it? If she did that to herself people are allowed to see people in a different light, why do you care so much for how others decide to view people for their behavior and actions? You could learn from your own statement, my private life my opinion on a public figure, move on I ain't no celebrity.

    • @madamchloe2655
      @madamchloe2655 Місяць тому +1

      it wasn't a damn mistake. she CHOSE to participate in an affair. If that's what she wants to do, she should stand on her ten toes about it. not run and hide on some "we don't need to talk about the specifics". and yes, there are men who have done worse and they need to suffer consequences as well. GROWN ppl making GROWN decisions recieve GROWN consequences.

    • @FutureBillionaire1111
      @FutureBillionaire1111 11 днів тому

      People don't sing and brag about their mistakes

  • @helenokhiria6126
    @helenokhiria6126 Місяць тому +19

    WE CAN REST THE QUEEN HAS POSTED

  • @Magenta-maya93
    @Magenta-maya93 29 днів тому +2

    Ari must be a manifestation queen tbh.

  • @ahchiso
    @ahchiso Місяць тому +38

    I just got a lucky charms ad immediately after Ethan Slater showed up aw hell 😭

  • @martha1914
    @martha1914 8 днів тому +2

    ariana no one can ever make me hate you

  • @anetochiaguh183
    @anetochiaguh183 Місяць тому +7

    OMG can someone explain to me why zoe has changed the name of this video FOUR times. From the allure of a dangerous woman to the allure of arian grande to something I cant remember to ariana grande is a branding genius. And for all I know I missed other changes.

    • @mamienovacuisine
      @mamienovacuisine Місяць тому +3

      There's a new feature for UA-cam creators that enables them to test out different miniatures (and I guess titles). Basically you upload 4, and the algorithm checks which miniatures and titles generated the most clicks on the video, and then you settle on the final one.
      I know for a fact that's what happens with miniatures, so I'm only guessing it's also why the title changes so much too.

  • @Amyvarkevisser
    @Amyvarkevisser 13 днів тому +2

    Idc i cant explain with words how much i love her

  • @nadiaweiss35
    @nadiaweiss35 Місяць тому +5

    @zoeunlimited, I really appreciate your presentation and opinion dating back from Ariana was a child to adulthood.
    I appreciate how well you talked about all the “bullshit” in a digestible way without tearing her apart more than she’s already done herself.
    Your channel is and has always been tasteful in its own right and it possibly has to do more with your personality than the schooling itself, please don’t misunderstand I’m in no way saying your achievements and degree 📜 has not played its role at all but I feel and hear a woman more than someone who’s coldly speaking from the perspective of a marketing professional. I love your work, I enjoy your choice of words without compromising or taking sides but just sticking with the facts, and reasoning, I hope to continue coming back for a different perspective every time.
    Best from a British fan. 💫🦋

  • @sarahnovella4971
    @sarahnovella4971 11 годин тому

    20:20 she's a homewrecker but she got no ill intention 😂 logic of the day lol

  • @maycrc
    @maycrc Місяць тому +3

    i don’t think your conclusion is that deep, we shouldn’t care this much about celebrities’s personal lives they’re not our friends and pushing even further the « homewrecker » narrative on women is boring (that guy didn’t get stolen from his family he chose to act like a mean person and left lol)
    she’s apparently not a saint but she doesn’t owe people accountability, she doesn’t owe truth to people either
    some men in the music industry have been assaulting women lets care about real problems not care about ariana grande stealing someone’s man lol

  • @ayandanagel7553
    @ayandanagel7553 Місяць тому +20

    Ariana Grande is an example of the fact that you can return from messy behaviour. But you're right innocence does run out.
    Side Note: Can you do another fitness and health video

  • @taneshataneshalinga2141
    @taneshataneshalinga2141 Місяць тому +4

    People should just stop trying to cancel her she not going to get canceled

  • @pandymartinez
    @pandymartinez 11 днів тому +1

    As an ariana fan since 2018, i do not believe she did half of the things people say she did. Theres alot of proof she isnt a homewrecker. Im on her side even if yall arent

  • @martinfrancescomodica1071
    @martinfrancescomodica1071 Місяць тому +7

    I'm Italian like her, in the summer most Italians tan a lot, I never thought that she wanted to be a black person for this very reason

    • @hihi615
      @hihi615 22 дні тому +2

      Her tan was deeper than her natural tan. And she's admitted she tans various times. In fact, there was this one notorious time where she was orange in a music video (put your hearts up) and years later she said she hated that video because she "had a terrible tan"
      Not to mention she's changed her speech and mannerisms to match their stereotypes various times. She doesn't naturally speak that way, as evidence of her older videos and her more recent videos. She used it as a "phase" (2016-2019)
      It's not just about the tan, the tan was really the least of the problem tbh.

    • @martinfrancescomodica1071
      @martinfrancescomodica1071 21 день тому +3

      @@hihi615 i know that a tan is nothing compared to other things, but even my grandmother is chocolate brown at the moment, while in the winter she is mozzarella white, and sometimes I think it's a strange thing for Americans to get a tan, I mean here it's a normal thing and many photos of Ariana are edited or have bad lighting.
      then due to the change in her voice idk what to say, but as she speaks now I think it's like Micheal Jackson had a light, calm voice and many vocal coaches have explained that it's something artists do to avoid damaging their vocal cords, so it means she's trying too.
      she also admitted that she created a character that wasn't her in an interview (2024), she was going through so many bad things in her life she literally said "this was the best year of my career, but the worst of my life " (2018/2019).

  • @Moon-JlyfIsh
    @Moon-JlyfIsh Місяць тому +4

    oml i would love for u to do a deep dive in lana del rey! i love your commentary so much its very interested and non biased

  • @yn-hx4er
    @yn-hx4er 8 днів тому +1

    im not here for assigning age and personality to clothing. i’d love to see confident older women wearing bold platform heels and short skirts if that’s what they enjoy. the most stylish and least dramatic older women i know have the most adventurous fashion sense, defying the “chic” and “modest” look often associated with maturity. so i rlly don’t view her change in style and shoes as a significant shift in her path to "real maturity" as you say :/
    ariana has been in the industry for a LONG time, so it’s actually not surprising that her aesthetic changed, especially with new projects, life changes and a new album era. people seem to forget that she has changed her look with basically every album. her dangerous woman and thank u, next eras are remembered most aesthetic wise because her popularity skyrocketed during those times, and the promotions were extensive. she was rlly in her pop girl era then. those looks also weren’t as dramatically different from each other compared to her other eras so it makes it seem like she had a stuck look (also clothing trends werent as quick to pass back then and she often wore trendy styles during those eras). while those aesthetics have become the iconic image of her, this new look isn’t actually rlly that much of a sudden or drastic change. she first transitioned from vibrant/girly/baddie styles into chic/vintage styles with interesting eye makeup during the positions era and has continued in that direction with a "modest/chic" vibe and a new hair colour/style for this era (glinda also a massive reason for that) and shes doing more audrey hepburn inspired looks. tbh who knows if she’ll stick with this look or change it again next era, but I don’t see it as being as calculated as some people make it out to be

  • @agbnastyVevo
    @agbnastyVevo Місяць тому +17

    Ariana NEVER used what you call her as the “young girl” as Cat Valentine just to escape from her past controversies before (or now), she even stated is that what she want is to separate herself from that character from Nickelodeon because Cat is just a character and is very different to herself as an artist and as a person. Yes she apologized in public for licking the donut from a store, but did you consider the fact that she was high at the time from anesthesia because her wisdom tooth got removed that very same day. We all know people in “America” when it comes to anesthesia are just so high and can say and do things they're not intended to do? Have you searched on that? Why didn't you include that part, just to make her a bad person as what people wants to? Or maybe your reason will *again* point out that she's using the young girl she was from a nickelodeon kids show??? She was forced to apologize in public without explaining what really had happened because people just put up conclusions that she is indeed a bad person for hating on America, and while apologizing have y'all think that she used the same character from the show for her to escape that scandal? Because i know that she didn't and she just apologizes for her wrong actions. She once did a live stream on Instagram and a fan requested her to do the Cat voice but she respectfully declined as they are totally in a different world and why would she even used it as an escape when it's the people who decides whether they would accept her apologies... nonetheless, her homewrecker scandal will still going to be an “ALLEGED” because there's not a total proof that she and ethan went to date each other before or after their divorce. While Page 6 and the writer from the said article who exposed Ari for being an alleged homewrecker is known for hating Ariana for a very long time now, there are even screenshots from Twitter/x showing her tweets throwing negative towards Ariana before. There's no proof that Lily (Ethan's ex wife) truly did sn interview with them lol. They just put up that article and people just believed it cuz they were accussing her for being a homewrecker even before the article was dropped. But ofc the writer wants a whole attention from thirsty people who wants tea from Ariana's personal relationship. So they gave what people wants and made Page 6 as a legitimate source they didn't even provide other articles to strengthen their allegations towards her as long as people clicked on their clouty article.

  • @whiskaey1134
    @whiskaey1134 5 днів тому

    The discord notification sound makes me check my notifications too many times 😂

  • @LouisaWatt
    @LouisaWatt Місяць тому +4

    I respect your analysis, but I think the damage is done and even taking accountability at this stage would be hollow. She alienated her supporters with the swipes at them in the media after some very rancid behaviour… seemingly with zero conscience.

  • @beyonceverdadeiraoficial3997
    @beyonceverdadeiraoficial3997 Місяць тому +6

    this is the girly version of brainrot entertainment

  • @lunarp056
    @lunarp056 Місяць тому +3

    I feel like ppl put more guilt into ariana grande than the one who actualy cheated, yes it is not great to hook up with a married man when you know for a fact that he is married, but she gets so much hatred for it, its almost like she killed someone, i dunno, it feels disproportional.

    • @shehnaaz5647
      @shehnaaz5647 Місяць тому +2

      In fact she did almost kill someone....
      This is not the 1st time she became mistress....
      Imagine the other women's suffering through depression, betrayal & heartache...
      There are still women out there still suffering from trusting in love & friendship again.
      It takes some minutes to break n betray someone but it's takes years collect the broken pieces & mend the trust.
      When someone gets cheated (either it's men/women)
      From there closed once their 1st thought is not that other person's problem but their thought would be "maybe I did something wrong", " Maybe I'm not understanding towards my partner that's why they got attracted to others ".....
      It takes so much time & therapy to get know their own worth & love themselves....
      Imagine if the person who got cheated was a middle class or poor that cannot afford pys they would go crazy or commit sucide/crime.

    • @shehnaaz5647
      @shehnaaz5647 Місяць тому +1

      In fact she did almost kill someone....
      This is not the 1st time she became mistress....
      Imagine the other women's suffering through depression, betrayal & heartache...
      There are still women out there still suffering from trusting in love & friendship again.
      It takes some minutes to break n betray someone but it's takes years collect the broken pieces & mend the trust.
      When someone gets cheated (either it's men/women)
      From there closed once their 1st thought is not that other person's problem but their thought would be "maybe I did something wrong", " Maybe I'm not understanding towards my partner that's why they got attracted to others ".....
      It takes so much time & therapy to get know their own worth & love themselves....
      Imagine if the person who got cheated was a middle class or poor that cannot afford pys they would go crazy or commit sucide/crime.

  • @mandyblack480
    @mandyblack480 17 днів тому +1

    As a Gen Z I do have to give Ari credit. She grew with her audience and I think that can be worthier a hit or miss

  • @lukeblessu
    @lukeblessu Місяць тому +4

    Idc she's superior can't be cancelled dnc 💋

    • @ADesolateAngel
      @ADesolateAngel Місяць тому +1

      I worship myself and you worship others, I'm also superior compared to you, pathetic lowlife.

    • @albacuevas6822
      @albacuevas6822 18 днів тому

      Nobody is superior. She is a talented singer. She is not saving lives

    • @lukeblessu
      @lukeblessu 18 днів тому +1

      @@albacuevas6822 it's my opinion🥰✌🏻

    • @albacuevas6822
      @albacuevas6822 18 днів тому

      @@lukeblessu i don't mean to offend you but nobody is superior to anyone. This type of idea can give you many headaches in the future

    • @lukeblessu
      @lukeblessu 18 днів тому

      @@albacuevas6822 i get your point but I am allowed to think what I like and you can't tell me to fix it

  • @am.ivanova
    @am.ivanova 9 днів тому +1

    honestly, i get where she's coming from when she asks "why do you care who i date" because we don't know her personally, we're not IN her relationships. as bad as it looks from the outside, we won't ever know what really happened. my social circle isn't that wide and even *I* know people who have separated from their long-term partners soon after having a baby. even people without a psychology degree will tell you that that period can be super challenging and not every couple makes it. even without the influence of alluring, attractive, international mega pop stars. and even if it's just as bad as it looks, i think getting thousands of hateful messages daily can't be good for your mental health and likely isn't going to make Ariana a better person, nor undo any of the hurt that's come out of this situation, so idk why people are doing it. also, have you even noticed how much of this latest scandal has focused on Ariana and how little of it has been about the man in this situation? like he was this passive little.. idk, inflatable man with no free will or a brain, and Ariana had nothing better to do than ensnare him. this whole narrative of men being clueless and innocent, ready to fall prey to any dangerous woman that looks their way is getting so old ... anyway, i think we should really think twice before talking shit about people we don't know. also, i think her brand will recover from this too :D it feels like one massive invasion of the privacy of the 3 people involved and i feel like it'll blow ever when people start feeling ashamed of discussing it to this degree.

    • @yn-hx4er
      @yn-hx4er 8 днів тому

      exactly!! as we mature, we often see that people aren’t always who they portrayed themselves to be and we thought they were.. whether that's celebs or partners, family, friends, co-workers, or teachers etc. it’s honestly frustrating to see ariana being painted as some kind of seductress who took advantage of a "nerdy" man without acknowledging that he also played a bigger role in the situation. i don't agree with going after people who are taken but lets be fr now that means they werent loving and faithful to their partners, and with her cheating allegations it is true that birds of a feather flock together, so maybe those people just deserve each other (not that i condone it). plus many celebrities have faced controversies FAR more severe, yet they still get charting hits, maintain their fanbase or grow in popularity (including criminals, racist and homophobic people etc). i know ariana is very popular and does have a more parasocial fanbase but it’s unfair that she’s often subjected to more harassment than others who have done worse. people tend to be way harsher on female celebrity scandals and dating lives too. while criticism and calling out bad behaviour are very valid and im all here for that, harassment def crosses a line. personally, i really love her music and her voice, and while she’s not without fault and a lot of criticism is called for, i don’t think she deserves to be demonized or lose all her fans.

  • @anju5124
    @anju5124 Місяць тому +12

    As an Ariana fan, my heart is happy after watching this. Thank you Zoe! ❤ I really loved this one!

    • @MariSan-cz2nh
      @MariSan-cz2nh Місяць тому +2

      how lol

    • @butera_fan
      @butera_fan Місяць тому +1

      SHe's hating bro I luv ariana

    • @anju5124
      @anju5124 Місяць тому

      @@butera_fan Who's hating?

  • @user-oe4cv2yd9z
    @user-oe4cv2yd9z 7 днів тому

    omg it makes so much sense bc i think Andrea Brillantes (PH young actress/CEO as well) is employing the same tactics and its working out so well for her wtf

  • @LalaTirta
    @LalaTirta Місяць тому +3

    thank you for calling her out babe

  • @karenlien1900
    @karenlien1900 18 днів тому

    Love this combo of psychology + business. I never thought I’d be interested in branding but I’m loving this series and learning so much!

  • @aqua2404
    @aqua2404 Місяць тому +11

    they could never make me hate u ari !

  • @kaseyines
    @kaseyines 17 днів тому +1

    Very interested to see how ppl who grew up watching the delulu It Girl succeed will transition into a world where personal branding doesn't get over on audiences with more access and knowledge. Honesty's the new branding.

  • @Star17png
    @Star17png Місяць тому +6

    Sabrina carpenter bc she also went from pale white to really really tan gurl who also “writes” her music like she grew up in the hood, “got me thinkin nonsense”
    “aahhhnaahhh he’s”
    idc I see right through it,

  • @yashicaagarwal7909
    @yashicaagarwal7909 День тому

    A girl stealing (cannot think of another term) a committed bf from another girl
    I think she will relate

  • @kingtaeyeonie7908
    @kingtaeyeonie7908 Місяць тому +5

    i am new to your channel and not sure if you have covered her, but maybe since you briefly mentioned rare beauty you could look into selena gomez? i feel like her personal brand has kind of turned into a negative one when you consider how people seem to view her social media and music appearance these days?
    two other interesting celebrities/music artists might be meghan trainor, who grew out of the young woman to a mom and succesful artist, and becky g who (successfully) rebranded herself from the california girl to a well known latin artist!

  • @Rvbyx
    @Rvbyx Місяць тому +1

    Im the type of person who automatically doesnt gaf about insanely popular artists at the beginning like Ariana herself and Billie for some reason but few years back, I started becoming a hugeeeee fan of Ariana. Let me tell you, I was obsessed with her. I was on several discord servers even a mod and admin in many and made a server myself. By the end of 2022, I stopped listening much of pop music and got into kpop more. Then after this Ethan slater stuff, I finally got done with her. I can't defend her anymore...

  • @sunflowerdaisies1460
    @sunflowerdaisies1460 Місяць тому +3

    It looks like she keeps having the same relationship over and over again and it’s the reason people are getting the ick.. sure it’s responsible for the guy to be faithful but why is she always willing to be the other woman? It’s a cycle and the fans and the public notice it’s a toxic one. It’s like she’s trying to have an upper hand on men by thinking she has control because she can get them to do x thing, but really, the men are the ones controlling her by affirming that’s all she’s worth… the side piece turned main and never the main from the start. It’s really sad and disappointing as a fan to see her not only treat others in disregard but herself as well. I just can’t tolerate it anymore. I can’t disconnect her scandal from her music. I’ll still listen but in the back of my mind I’ll be remembering it which sucks. I used to think she was the definition of femininity but she can’t even have a girls back and gives me more of a pick me vibe 🥴

    • @LunaWaffle
      @LunaWaffle 23 дні тому +1

      💯 I used to listen to her music but I can't separate her music from who she is. She's has a history of going after men in relationships to boost her ego.

  • @jasmineshelton759
    @jasmineshelton759 Місяць тому +2

    I agree with 100% of what you've just said, only I give Ariana's team the marketing and brand credit more than I do her. It's crazy excellent marketing regardless it's just not her I give the full credit to.

  • @tsvetyatanasova452
    @tsvetyatanasova452 Місяць тому +12

    Yes, and was targeting tabloids and media, not her fans. I think everyone is a little bit too brutal nowadays. I am 28 years old, as a teen I was a big fan of hers, as of now - what can I say, I love her music, her craft and her talent so much, but I do not care too much about her personal life. I love her style and her music, that’s enough for me. Every single person, pointing fingers also made terrible mistakes. I am sure of that. Labeling someone so easily, knowing just curated parts of a story we ‘ll never truly know anything about, is just plain stupid to me. Anyways, I don’t think her brand will suffer too much. And I’ll keep supporting her. I can care less what the people who’s craft I love and I gain value from, do in their free time and personal life 🤷‍♀️

    • @cosmicgalaxystudio1539
      @cosmicgalaxystudio1539 Місяць тому +1

      OMG same thoughts. I was a fan of hers since her Victorious era. When all the drama about her love life started coming out I realized I never really cared about her personal life and I didn't know ever guy she dated cause I was only for her music & craft. It's really bizarre to assume about her personal life cause we weren't there to see it. And people keep making hate videos about her for algorithm because it gets them views, you do you i guess. But will still keep listening to her songs and watch anything she's in. And her brand will be fine.

  • @_exists
    @_exists 25 днів тому

    the thing is no matter what goes on in her personal life, her music is always good. just love her voice and range !!!!

  • @Aurorya
    @Aurorya Місяць тому +11

    I find it incredible that a guy can leave his wife for another women, and people will put the blame not on the man, but on the other women ! Like, Ariana didn't forced all theses men to get with her, they were ok with it, they made a conscious choice !
    Why should she care about someone's family if said someone doesn't care about it himself ?
    Ok it's not really nice, but it's normal to be egotistic when it comes to love ! She fell in love with a man, not with his wife and kid lmao, it's normal that she is not attached to them.
    In real life people divorcing happens all the time, everywhere, and nobody say anything when one of the parents gets a new girlfriend/boyfriend. So why it is different when it comes to celebrities ? Why do people think celebrities are perfect just because they're famous ? It doesn't make any sense. They are human beings too !
    Nobody is perfect, if you put someone on a pedestal you're bound to get disapointed and feel betrayed. But is that person really betraying you or just living their life and you don't like certains aspects of it ? Ffs a celebrity who doesn't even know you irl doesn't owe you anything ! Even your friends and family don't owe you being perfect all the time so let's calmly go back to earth and mind our businesses

    • @shy_donut8307
      @shy_donut8307 Місяць тому +4

      THIIIIISSSSS OMG he left that woman she didn’t take him. Like he could’ve turned down her advances but he didn’t.

  • @mamaoooo
    @mamaoooo Місяць тому +1

    pleaaaseee talk abt taylor swift!! shes not a particularly bad person (from what I know) but the fact that her fans constantly defend how she actively harms the environment etc etc.. its not a big or interesting topic but I can try..

    • @Im_Julissa
      @Im_Julissa 23 дні тому

      Bro… all rich people kill the plants NOT just Taylor Swift. She’s not even the top 10 biggest polluter 😂

  • @mariadelapazreyes5648
    @mariadelapazreyes5648 Місяць тому +9

    You should make a video talking about Lady Gaga