Happy Friday!! Thanks for watching today’s video 🫶🏽 I’m making another unpopular music opinions video for next week! Comment some of your unpopular music opinions below👇🏽
@@CamrynSuzanne Unfortunately music nowadays depends on not only talent of an artist but looks and personality. I feel like artist need to brand themselves to be a product that can be recognisable and have pull before even presenting music to be successful and retain an audience
This I think is because streaming does not pay but instead concerts and live shows. People also stream alot of content and old catalogues to feel their need for good music. But when they want to go see an artist it is not what they necessarily listen to but the experience they will get from the event
Some people need to grow up and start respecting artists, its insane how many people directly attack artists like Taylor swift or billie ellish just because they don't like their music. Criticism towards music is great, trying to bring an artist down over you not liking their music is kind of stupid. This also applies to genres of music, why cant we all just respect other genres for what they are?
I dont believe in separating art from the artist Yall say that "i dont support what x has done but i listen to them because the music is good" Like you streaming that music is literally putting money into their pockets. Even tho its a little bit it still adds up with many people streaming multiple times. Its like giving money to a criminal.
Right?! We're expecting these people to expertly navigate a minefield whose landmines are constantly, spontaneously shifting positions. An explosion can go off at the slightest disruption. You might as well just sit there and not move a muscle 🧍🏽♀️ so you don't get hit in the chaos.
I think the general public is demanding celebrities to be more relatable because UA-camrs and Influencers can do it pretty effortlessly so we’re starting to expect that relatability and openness with the higher tier celebs because it’s what we’re used to at this point.
@ciararara4759 Yes. Although its majorly unrealistic seeing as higher tier celebrities are always richer. How relatable can millionaires be to the average person? It's rare.
This is interesting because I've watched some newer actors/actresses interviews and the comments are always full of older people saying that the new batch of actors are too media trained and miss the "authenticity" of older stars. Then you look at new musicians and everyone wants them to shut up. PR agents can't win for losing 😅
the difference is, as you’ve mentioned, the age of the target audience. the old generation misses what they used to see - authenticity, media being supposedly less controlling and allowing the artists to express themselves more. Whilst the younger generation is easily offended, often don’t respect other people’s opinions and expect their “idols” to be almost lab-curated.
@@max-tr8nt you nailed it with this, its the extreme of the rock artists from the 80s and 90s being unapologetically themselves in every environment, now coming back around to where you have to keep everybody from being offended. theres bad in both extremes though.
If Tyla’s only crime is being mysterious and cocky, then media training isn’t the issue; it’s society. Even when artist had media training, tabloids, radio shows, television, awards shows, etc. torn those people apart! People *pretend* to want relatability but, what they really want is to be the puppeteer.
I never seen Tyla as cocky. To me she seemed like a fully developed idol and she's just naturally charismatic and extroverted (I guess that's her South African hospitality and mannerism).
@@Greybell that’s what I think too, I think it’s just a cultural difference, but I’ve never seen Tyla as cocky either. Over here in America some may see it that way though.
i think it’s lame that tyla is being called cocky and stand offish. i think she’s just confident and not willing to compromise herself and her boundaries and people are taking personal offense to it. she could definitely stand to be better about how she expresses it but it also feels like people are shitting on her for being firm in herself.
@deszu that’s true, but you’ve gotta remember that she’s going out of her way to promote herself to this u.s. audience. she’s going on the breakfast club, nobody asked nor forced her to, so it can’t be surprising that when people want to play ball, she’s not hitting it back…like what you said is very true, don’t get me wrong! but her team is gonna have to be smarter with who they’re marketing towards and understanding that audience that they want money and attention from. not just that, but if charlamagne is telling her team he will ask those questions and doesn’t care to avoid them, then what did you think would happen?
she's being so heavily pushed onto the north american audience, they have the right to apply some scrutiny to who she is and she needs to learn how to navigate the murky media waters in the u.s. if she wants to play ball there. if she can't handle it then she can just stick to the african and african diaspora market in other parts of the world.
What I got from this is that we’re always tougher with female “celebs” than males. Females need to be balanced, they need to be pretty, they need to be nice, they need to be respectful… I think anyone is allowed to say they don’t want to answer everything.
There's a Robert Downey Jr. interview that was conducted sometime in the 2000's in which the interviewer refused to respect the agent's request to avoid the topic of RDJ's former drug use. Robert Downey Jr. walked off-set mid-interview. The comment section of that interview video is littered with people praising how 'composed' he was and how he did the right thing in that situation. If this is how Charlemagne reacted to her just being like 'no, i'm not answering that', then imagine how mad he'd be if she had done the same as Downey Jr... imo this is one of the most clear-cut cases of a woman of color being put on blast for the same behavior that a white dude is applauded for that I have ever seen.
As an African, it baffles me why Americans still feel the need to question Tyla's race despite her addressing this issue already. I don't know why it's so hard to comprehend that Coloured people are a normal thing where we come from.
@@anthonymweti8564 cuz americans see themselves at the centre of the world n so everything and everyone must conform to their ideals of race and their understandings of it. like how a buncha americans got all up in arms over a Palestinian journalist n activist w a massiveee platform being able to leave gaza before an afro Palestinian. there were accusations of racism and anti blackness. like Palestine is not America. There r different systems in place there but certain Americans could not understand that.
It’s lot that we don’t understand it’s just that here in the US coloured is an offensive term. Personally I respect Tyla and her coloured roots. And if I’m ever in South Africa, I will call her coloured till my face turns blue bc that’s their culture but when she’s here we’re calling her bi-racial or mixed cause that’s technically what she is
@@christelleilmet3601 if it’s such a thing to you then you shouldn’t refer to her as coloured no matter what part of the world you’re in. Coloured is an ethnicity and should be respected
Just had a thought amount of media training expected on female artists/women in particular is crazy - like I never see people coming for Kanye on media training 😭
@@maebelynne Way less backlash? You put Kanye and less backlash in the same sentence? That man suffered alienation in the industry, He suffered great loss in his value, Several deals were cancelled, His family got more fractured At this point, you must want his head on a pike Stop making it gender based, everyone and anyone get cancelled so easily
@@claudiabampoh2450 not really that deep considering Kanye been like this. Just because you’re brand new doesn’t mean the media is. He has had media training for decades why start asking now? Nothing to do with misogyny
As someone who has a degree in PR, it really makes me sad how unimportant many industries make it seem. PR is one of the most important things that can make or break the relationship between an artist/product and their fans/consumers. Thanks for making this video!
I was quite sure that marketing and PR are essential points of one's career, but I didn't know the extent of it. Thank you for sharing your experience as well as your professional perspective on this subject. This is so interesting 😊
I massively agree. I also got my degree in PR too. Literally relations is in the name and I also wish more people/companies saw how important maintaining a relationship is with people/the public.
Speaking as an anxious person who confused verbal vomiting with being relatable, I wish we could all have media training or at least public speaking. I think most people we see as relatable are doing so performatively (TSwift, Renee Rapp, etc.) & I admire them for it. Jennifer Lawerence, for example, played up the "I'm a quirky girl who loves to eat" as a defense against interviewers who fixated on her weight for Hunger Games & then had to dial it back when ppl accused her of being a Pick Me later. PR feels like a dance or an unspoken battle btw us & celebs
Wow! I didn’t know the media was fixated on her being weight… I never watched her interviews, I would just see the GIFs on Tumblr and assumed she was being genuine.
@@lalaland2107 she probably was, but her pr took what she was naturally good at and used to change the conversation from weight to her being down to earth
Great points but I think what you’re asking for is public speaking? which is abit different to media training where you learn to frame, direct conversations and pivot.
@@BenCaesar Maybe. I feel like they're similar, just media training is more conversational has to do with maintaining your brand in front of the press, right? I think Public speaking has to do with learning how to make speeches
I think people are taking the tyla thing wayyy too far. she didn’t answer a question and now they calling her colorist, racist, arrogant, cocky, etc. Yes, she should’ve been prepared if they were going to send her on this interview regardless, but the fake narratives people are spinning for her are crazy when it was her team at fault. Idk why people want someone who’s mixed to only identify as black- the ODR only exists in America, and she’s from SA where they differentiate. Mind you she’s already answered the question on a previous interview, so what’s the real reason people upset? Makes no sense!
Ignorance of Americans we still think everyone revolves around us. But it’s still messy on the pr team. Let’s hope she continues to make amazing music and eventually it just passes lol
She's trying to get popular IN America, its ridiculous to think she wouldn't have to answer, it doesn't matter if she's answered it before, she didn't answer it there. The context in the US is its an offensive term, and as a new artist she has to repeat herself. Her career is brand new and just because she's tiktoks golden girl, it doesn't mean other people are familiar with her. Interviews aren't charities, artist do them to get exposure and interviewers are going to ask question they think their audience will be curious about. People aren't going to behave like fans to artist they don't know and slug through their tiktok to find out answers. She did not have to do this interview, her team wanted her to because it gave her a bigger platform. Interviews are about marketing and not even wanting to answer a question about an injury that's impacting her shows is stupid. People who have never heard of her and this is their introduction - its completely fair that they think she comes off arrogant, because they don't know her. We tell Americans off all the time for going to other countries and not bothering to learn or understand that country. This is exactly the same thing but on the other foot. Her team wants American fame but a South African understanding of what she is. It doesn't matter if its her teams fault because she's the front woman. I don't like Charlemagne but for once i agree with him. He has to ask questions that he knows people want the answers to or what's the point having the interview? I think its ridiculous to expect people to simply know things about Tyla as a new artist, they aren't fans. That's what interviews are for. People generally do not extend understanding to people they aren't familiar with and she did not come off well.
But she’s trying to market to an American audience… that’s heavily influenced by hip hop and black culture.. maybe research should’ve been done about American music culture and how to connect to various audiences. Sending a foreigner to the Breakfast Club is a choice.
Hmmmm, I don't agree on the Tyla thing, the whole 'race' question was a gotcha for her, any answer would have been picked apart. Prior to that she had already gotten heat from black Americans for not 'claiming' a black identity enough, even though she had clearly said prior that in her country, she is not considered black. So there was no right answer for her, The Breakfast Club set her up.
No the Charlemagne told them in advance he was going to ask those questions (he did an interview talking about it) . Her team should have prepared her or pulled the interview. In general her team should have done more research on the breakfast club they are known for causing controversy and they shouldn’t haven sent her there
very interesting that after Chappell Roan’s jimmy fallon interview most of the comments were like ‘She’s got no media training and we love her for that she’s so funny’ so I guess it comes down to balance media training and relatability to not come off as inauthentic. PS. I love your videos and your voice is beautiful 🫧
i think this is because 1. tyla has a vastly different audience compared to Chappell, who may be more offended by tylas comments than Chappells fans, and 2 the way tylas team handled the interview situation may come off as quite arrogant + thinking she’s “too good” to answer certain questions
@@kimendablealso the differences in interviewers. jimmy fallon is known for his light-hearted, not serious interviews. he wants it to be fun for the person and wants them to feel comfortable. while the breakfast club is known for drama, hard-hitting questions. sometimes the person may feel uncomfortable being in the hot seat yk?
@@serafinvozmediano I think it also comes down to the artist and the vibe they are giving off Chappell’s unpolished vibe would suit that interview answering style
Thats why I love looking at interviews from the 90s especially Aaliyah. Because even as a teenager she was being asked inappropriate questions about her relationship with R.Kelly yet she was so smart and clever with her answers, you either left believing her or you weren't quite sure what to believe yet you became even more intrigued by her, because she had the ability to answer tough questions in such a way that she was able to still keep her mystic and still be seen as sweet, and likeable. As for Tyla I saw nothing wrong with how she answered the questions at all. I do see a sweet young talented woman, but I think some people are so miserable they are nitpicking and finding things to hate her for, she's unproblematic to me all the way. It seems like her team didn't prepare her by letting her know that the request to deny certain questions was ignored, So she was put off guard. As far as her refusing to answer certain questions I don't see why thats such as issue. People seem to think that they deserve to know every personal detail about these celebrities. And we aren't owed a damn thing. If they don’t want to answer certain questions that should be respected, no matter how famous they are. This is the whole reason why Beyonce doesn't do interviews anymore because too many interviewers have been disrespectful and crossed too many boundaries.
Tyla might also just not be suited for interviews. There are stars like her, who don't have the best chemistry in interviews. Beyonce is like this imo because she's just introverted and can come off awkward. Tyla might need to limit her interviews appearances too if they don't allow her to present herself fairly. But shows like Breakfast Club thrive of negative publicity, and no one should be going there imo. It's esp not a good show for a new talent.
I agree with your point mostly but we’re talking about communication in the context of an interview. It’s a give and take relationship. You accepted the interview at a cost, if you can’t bear the cost, which is exposure, like CTG said, pull the interview. Asking “why do you wanna know?” is crazy to say in an interview.
I think the secret to good media training is charisma. If you can make a joke out of awkward questions, compliment people, generally appear approachable and appropriate/polite, then you’re golden. People don’t want relatable, they want charisma and approachable, people who can engage and entertain in an interview. I believe charisma can be taught and come in many different styles, which is what a pr team should strive to do. I think this is why the Tyla interview came off bad because she appears as someone who cannot think or talk for themselves, not approachable in conversation. And the Ariana one was just clearly inappropriate. I saw some people compliment Chapell Roan for lack of media training but still being a great interview, and I think it’s because she has charisma and is funny, polite and approachable/ friendly throughout the interview. In addition, I think it’s why people don’t mind when certain celebrities argue or leave interviews after a particularly bad, rude or vulgar question because that is an appropriate response to being offended. You can defend your self when somebody is attacking you however when a celebrity walks in defensive and rude toward an ordinary interviewer, it’s inappropriate and therefore comes off very bad. Altogether a really interesting video considering PR has existed forever but it seems in recent years the public has become super aware of it.❤
People always say they want relatability and I think you’re right about the charisma. For me, I’ve always liked someone charismatic and interesting. That’s all that matters. We can relate to different celebrities for different reasons all the time and people just don’t realize it.. Yeah, there’s outliers. At the end of the day, they’re entertainers and most of us are not thinking about them right when we lay our heads on our pillows.
@katgreer6113 I think with JLaw, it was too much of one thing. The constant stories about how awkward she is became a turn-off. It felt like she couldn’t go to a show without talking about those kinds of stories. That's why it came off as forced. Actresses, like Emma Stone, Aubrey Plaza and Dakota Johnson, managed to be relatable without seeming forced.
BINGO!! It's nothing to do with reliability - it's about Charisma. I think of folks like Cardi B - in terms of media training she is TERRIBLE! Yet....her interviews were actually super key to her becoming as famous as she is! She never answered the questions perfectly, but because she was funny, witty, laughed at herself, her Charisma won in the end. Tyla is such a beautiful girl, talented, she just needs to let herself shine through. But I guess her being so new to this game, she wants to keep her cards close to her chest as self defence, which I get - fame is a wild beast. I think it's best to giver her some time.
I think a good example of this is P!nk, especially in her early years. She outright said in an interview once that the media training person gave up on her. But she’s funny and generally entertaining in interviews, so it doesn’t matter as much if she comes across as less professional than expected. Her candidness and rough around the edges-ness is part of her brand.
Maybe an unpopular opinion but interviews these days can be so boring. I get that the media was harsh and disgusting in the 00s but I feel like now it’s just interviewers sucking the artists off. There needs to be a balance
Exactly and they aren’t as professional or serious as they were back then. Artists do not take their craft or image seriously and they curse during interviews and it’s RARELY about the music but about drama.
i just wanna say that Nardwuar is imo, one of the BEST interviewers of all time idc. that man actually cares and does extensive research on the people he interviews and even brings them gifts😭💖
Honestly the South African conversation could’ve been so educational to those who don’t understand the South African government when it comes to the discussion of race.
i’m guessing the question was on the “no” list because she’s answered it a million times already. it does get exhausting to answer the same question for years
@@LifeOfLuckyy yall always say she’s answered it before but no one can pull clips of what she had to say. Also if you’re on a press tour you should be use to the same questions coming up more than once.
the way she responded to them asking about her injury actually finished me!! she has been cancelling so many shows because of this injury so it makes sense why fans want to know what’s going on however i understand her wanting to protect her privacy which is why she needs media training
She only canceled her tour shows other then that that girl has been performing on every other stage lately so yea she need to say what her injury is otherwise people are gonna say she wasn’t selling
I agree, BUT she's been doing award shows and then cancelling festivals. We don't know WHAT this injury is and if the injury is serious, she shouldn't be performing at ALL. Saying "I'm devastated to cancel xyz" but being on the BET Awards prior is weird.
@@sam-se4fe exactly I'm not even invested but when I hear people have this conversation, there's something that's not adding up and that's why people would have questions about that and her and or her team not having an answer for those is quite weird.
@@angelr5694 yeah it was also weird that she asked why they wanted to know what her injury is. I mean, that question isn't even weird or invasive, it's a question all the fans have been having since she cancelled her tour (cancelled, and not a rescheduled date in sight either). It was a valid question to ask someone who's been pushing that they're injured and can't perform, but simultaneously hanging out with Kai Cenat and going on televised appearances since. I think she just needs some media training or her team needs to start pre writing her statements
As a South African, I would just like to mention that the "why you wanna know about my injury?" Is SUUUCH a common South African response that I laughed out loud! I get how some people might perceive it as rude, but its meant in a light- hearted way.
I'd say Tyla's situation is unique because the Breakfast club rarely has good intentions when asking invasive questions especially around a topic that's been beaten like a dead horse already (her being called 'coloured'). But I actually commended her for not answering and saw it like her BEING media trained and not just speaking out of turn especially on a topic that you can't win on no matter what you say as seen by certain demographics response on twitter, as you said but I still love an artist having boundaries ESPECIALLY young girls of colour. It's still a win imo to go on a show knowing it's a mess BUT not allowing them to abuse you or disrespect you for their own clicks! And the other questions were EXTREMELY smart choices to avoid also. Tired uninspiring questions imo. I do agree with your video in that she could've swerved the questions in a humour witty way that would've asserted those same boundaries now that I think of it but then again she's still young, it may come with time. Someone who's always been a MASTER at this is Mariah Carey. Also congrats on there 50k!!
I think it’s good that she has boundaries but she’s gotta know how to answer a question without question actually answering the question. And that makes you look smart but also kind. Tyla turning her head and having her team speak for her unfortunately makes her look a bit arrogant. I don’t think she actually is but maybe she is idk I don’t know her, but being a celeb is all about optics and perceptions
@@chichilafemme6336tbh the interviewer is arrogant for asking questions she didn’t want to answer. She cane all the way here why would she waste her time and leave when she can just nit answer the question in she didn’t want to answer.
@@boredasf4856 oh he is don’t get me wrong, I agree. I don’t particularly care for him, BUT unfortunately it’s part of the business, his whole platform and brand is based on invasive questions (and tbh she’s allowed to have her boundaries but people have been asked much worse and much more invasive questions) so you either answer with grace and using the tactic of pivoting a question or you don’t go on the platform. You can’t control the actions of others, only yourself. And like I said this is a business, optics and perceptions matter. The problem isn’t that she didn’t want to answer the questions, it’s how she went about it. Turning your head to your team who is off screen and having them talk for you does come off as “I’m so above you, I’m not even going to tell you that I don’t want to answer the question, my staff will do it for me”. Not saying she is arrogant again, but it looks arrogant, especially since she and her team knew he didn’t agree to their boundaries and conditions.
People are crazy for being mad at her for that. It’s what her ethnic group is called. It’s not their fault that apartheid existed and they were called that in dark times and now they’ve reclaimed it. I feel like someone who isn’t even South African should do more research before asking. And you’re right the breakfast club specifically Charlamagne are truly not it. Also I love your channel! Been watching your videos for years ❤️
It’s just so crazy that he told them no about not asking the questions and they still sent her there like they need to hire so American people cause they would’ve told her it’s a bad idea.
It’s more so the fact that she’s backed into a corner. Go into the interview where they’ll ask questions you can’t answer simply because they want to, or decide not to go to the interview because they declined your request and leave a bad taste in future interviewers mouths. I wish she had been trained to dodge around the question rather than what she did because she accidentally gave them more fuel to create more fire against her.
@@EarCandyPiscesespecially the questions asked. I personally 100% understands what it means to be coloured. She’s not black, she’s a coloured SA. But I feel like when you break into another country’s entertainment, you have to learn certain things. They even do it in kpop. Korea and the US are different. Before they could do whatever the hell they wanted (in terms of literally doing blackface in Korea😭) but once they started to come over to America and try to market the black community, of course they have to change that. It’s not saying change who you are but you have to understand. Like i said, I personally know what coloured is from past research. However Tyla I think is the first person I’ve seen at least in mainstream media that is that. She’s honestly the first nonwhite South African celebrity I’ve seen (unless you count doja cat). I feel like it’s the same in the rest of the US. We’re not new to Africans, we’re new to Africans that aren’t Nigerians and Eritreans/somalis in the mainstream for us. It can be very confusing to a lot of people. I think ebro or whatever his name is was right. If you’ve never heard anything of South Africa, there’s no problem doing research, but it’s still offputting if you have no background knowledge. South Africans (especially non white ones) aren’t really seen in mainstream media (tbh i don’t even think I’ve met a South African and I’ve met a lot of Africans from north south east and west) and at least in schools you learn about typical stuff like apartheid but not race. Anybody coming over here claiming coloured is gonna look bad. It’s not even about not caring to do research it’s like ??? What is going on. And it doesn’t help that Tyla is very south Asian looking. If it was her sister who looks more African than south Asian, then it wouldn’t have been that big of a deal
I think storytellers is the best type of media training. Not being just reactive but propose interesthing story in line with the narrative building for the character of the artist.
Beyoncé definitely won the lottery by having Mrs Yvette as her publicists from early on. She's the legend in this area. I mean, the media nightmare that DC went through with squad changes, I can't imagine this existing in today's internet reality. It's a funny thing and someone brought it up in the comments here, how actors/actresses PR is squeaky clean now and perhaps unrelatable versus media training of people from music industry, just talking and doing whatever. I can sense it might be the matter of 💰, unfortunately...
@@bloodybardot I feel like it's also because actors can't show SO much personality that it overrides the roles they portray. Their job is literally to pretend to be other people. Music, however, is ideally supposed to come from the artist's heart, so knowing the artist helps us connect with their work. This is all black and white though; individual actors and celebrities are more nuanced.
For Ariana Grande what she said was really weird. I think it was an attempt at being "quirky" but it just came off as tasteless and tone deaf. I love my girl but saying that you'd love to meet Jeffrey Dahmer like he is some sort of celebrity is just so odd. I get saying he's interesting I think a lot of people find him fascinating but most wouldn't say that they'd love to have dinner with a cannibalistic serial killer. I also feel like out of respect for the victims and their families she should've known better. I even think one of the victims families talked about how they were disappointed with her remark and that it doesn't make you "cool" to say something like that. I don't know what she was doing but that was not it.
Honestly, I think the Ariana situation is just a reflection on how we as the general public consume stories like Dahmer's. Ariana is us. Humans have always been weird when it came to true crime stuff. But now that there's (fictional) TV shows and true crime podcasts/UA-cam channels (but with a twist! Like doing one's makeup, or eating a lot of food) over saturating and overtaking the actual story, it's so much easier to become desensitised. People enjoy getting serial killer colouring books, they're buying merch talking about how hot they think Ted Bundy was, there have been penny dreadfuls that made tales of terrible crimes fantastical, there's someone out there who's supported a rapist & murderer even during the retelling of his crimes, then went on to marry him *after* he was *convicted* of those crimes. Awful things seem very abstract & unreal when you hear about them in stories; it's not until it happens to/near you or you get an inside perspective that the gravity of it really hits you.
@@abbeymurray7810 I don't think she was saying they were ok I think her point was that when something awful happens it's easy to act like some miniscule thing. We don't understand fully until it happens to us and we realize why that mindset is dangerous. But since we haven't experienced it we don't truly get it. It makes it easy to detach yourself from the horrible reality of it all which is very human. However worshipping a serial killer like a celebrity is gross. Some of the stuff the first commenter mentioned is disturbing and shouldn't be normalized. I do think we should give Ariana some grace I also think she should be criticized to a certain extent.
@Emma_thebooknerd She has a fascination with dark stuff. I also found it disgusting and couldn't believe she actually was saying that, and her team allowed it! That's insane. Which makes me think: was this a PR move? In the midst of the scandals she's been in, no publicist would allow that to air unless they planned it. Especially considering Ariana's immaculate image of a political activist. She never had scandals related to social groups and has always been praised for taking a more active approach for social causes. Why would they jeopardize that? Could the scandal be more profitable than her clean image? Is it a coincidence that she made this statement after having cast Evan Peters, who played Dahmer, on her biggest MV of the new album? She also chose Penn Badgley, currently known for the psychopath he played in "YOU." It all seems too coincidental, especially considering the statement she made.
I admit it was bad timing but we all said and did dumb things like that when we were teenagers... give her a break! you guys don't call out Taylor swift for something like that but if it's ariana everyone's quick to jump onto the hate train 😢
sometimes when an artist tries too hard to be relatable it has the opposite effect and makes them seem insufferable. there should be a happy medium with media training where an artist is able to express their own thoughts in an articulate manner
@@pamaerysovershares7373 honestly, they’re not the same ANYWHERE. It’s just African people are honest about it. And black Americans are willfully ignorant trying to force this everyone is black , one drop rule, honorary black card nonsense. But it’s really not “different” in SA. It’s just honest.
I think KeKe Palmer has the BEST Media Training. You can tell by her responses that she's so charismatic and funny. Her viral responses to her baby daddy scandal, she has really come out on top.
For Ariana Grande’s case Even if she’s recounting how the event happened and what she said , there is quite a difference between saying Dahmer is interesting and saying that he’s your dream dinner date + you’d have liked to meet him And I don’t know what else she thought would happen when she shared this…, did she really not expect people to be outraged Gross I just don’t get why she’d mention it, it’s not quirky or funny it’s offensive and weirdo behaviour it’s messed up to want to interact with a serial killer and it’s a slap in the face to victims imo
When you mentioned about how artists want North American money but don’t wanna deal with North America issues or understand what they are stepping to, I immediately thought of Koreans and kpop, and the constant CA and n word usage etc etc. And how Korean companies with media train for Japan, but not the u.s. and it’s kinda the same thing with tyla. She doesn’t identify as black, which is 100% okay bc she isn’t , but she/her team is 100% marketing her to black audiences (bet awards, the breakfast club) but they aren’t preparing her for it at all!! Yet you want our money. And this isn’t 100% her fault she’s doing as she’s told but like they are setting herself up for failure. Being back by a big machine has its faults bc u take the blame for the decisions of others, others who will never get called out
I literally just commented about the comparison to kpop! And I agree. Some companies do training especially the ones that target more black audiences but think of kpop THEN and now. I hate to dim it down but they literally used to do black face, say the n word on KOREAN TV, etc. but now you never see that. You may see some grills, durags and the occasional idol (and it’s always one that speaks English 😭) say the n word but compared to the past, a complete 180. And guess why? They didn’t care to market TO America back then. Having that fan base was NICE but not the target. It’s literally the target now so they had to change. Not who they are as Koreans but they have to understand what’s culturally insensitive here isn’t in Korea and vice versa. Same with Tyla. Idc if Tyla identified as blue. I see her as a south Asian presenting coloured South African. Cool. But South Africans in general I feel like are new to the US. It’s not even about willingly being ignorant. Even if they aren’t that popular, then or now, we know Nigerians, we have Somali, Ethiopian models and a few Eritrean rappers. We have those south Sudanese models and a few North African rappers. Not new at all. But there aren’t a lot of South Africans here. Unless you count doja cat and I think Trevor Noah but both of them are biracial (idk anything about Trevor so I could be wrong) they have one white and one black parent. Tyla does not. Her dad looks south Asian and her mom looks south Asian and African mixed (to me-idk which is which but they’re both more than two things). Her sister definitely got more African genes than Tyla. And I think it’s not even that the girl isn’t saying she’s black, is the WORD coloured. That’s throwing people off. A lot of people are having a hard time understanding that it’s an entire culture. And I feel like she could’ve said that. I was already personally aware of this, but technically being just mixed and being coloured aren’t the same. Technically AAs are mixed. I have a good bit of European in me as well as some indigenous and Asian alongside the main African. That’s mixed. Latto is mixed. Cardi is mixed. Nicki and Beyoncé are technically mixed (beyonces mom is mixed) but that’s really all it is in America. If you have a black parents, you grow up in the culture, same with Asian or white or whatever. But coloured is its own culture in itself. It’s not just black and white, it’s a whole separate thing. And I think it would’ve been nice for her to elaborate on that aspect of why she says coloured other than mixed. Because I’m 100% positive that people think coloured = mixed and that’s why they’re upset. Why not just say mixed? Because colored is derogatory here? Then she could’ve explained the culture but whatever
@@kiki13451you make a good point with that last paragraph. In South africa, mixed doesnt really include anyone further than your grandparents. If they are black and your parents are black then you are black. If they are black and you have one black parent and one parent from another race, then you are mixed race. If they are coloured, and your parents are coloured then you are coloured. Also, trevor noah identifies as coloured even though he has a black mkther and a white father. It does eventually come down to what YOU want to identify as since race is a social construct and south africa has a messy history. Also, being coloured does also depend on what time period you were born. Before apartheid ended, if you weren't black or white then you were coloured. But now you could classify as mixed. Its very confusing and there are no set rules so I understand that Tyla could have been afraid of offending certain groups in south africa
This sounds extremely American centric. Tylas music is influenced heavily by her coloured and African culture, I don't see her marketing to any specific race but following what she grew up with and what influenced her. They are black and mixed cultures that exist outside of America so if she happens to be popular to the american black community that should not mean she is now be required to follow American ideals. Tyla is mixed with black Zulu in South Africa aswell as white and Indian however the mixed community in South Africa has a vast and diverse culture with heavy influences towards the black community here. She's stated multiple times that she is aware of the racist labeling of term colored that is embedded in American history and she accepts being labelled a black woman in the USA but you cannot strip someone of their cultural and racial identification regardless where they now are. If a mixed American celebrity came to South Africa which has happened, even though legally they're colored here, we still respect their American understanding to call themselves black even if it's not what we culturally and legally identify as black. Beyonce has incorporated alot black South African culture in her music and dances and although Beyonce would be considered coloured here there was never a narrative that she's appropriating black African culture as a mixed coloured women. I feel as if many Americans don't understand the racial nuances when it comes to the connotations of race here and end up saying things such as "Tyla is appropriating black American culture" it seems very tone deaf. Aswell as the sentiment of that all foreigner celebrities if they want an American audience should strip themselves of native understandings and conform to American standards. Tyla has shown grace to the black American community when letting them racially categorize her but I do think grace needs to be applied to her aswell when it comes to her american audience.
@@kiki13451correct me if i misunderstood but i feel like as a black person in america it really makes more sense to identify as mixed if you have very recent non black relatives. Or if you’re very light and have more eurocentric features and have a more equal percentage of black and non black ancestry. Like Robin Dixon from real housewives of potomac who does not have a white parent but her ancestry test results showed that she was 50% white 50% black. She’s a light skinned green eyed black woman. A lot of black people in america who don’t have recent racial admixture are about 90% black or a little less. Non black latinos are a different story and a lot of them aren’t at least 90% non white. Again correct me if i’m wrong. I was really invested in your explanation thanks for the informative read!
What a missed opportunity! She could have non-answered with "Actually this subject is really serious to me and my culture, so I want to talk about it and really do it justice on my own terms at some point." She would've not answered, looked caring AND made Charlemagne look like a clown if he'd pressed on after that. Publicists are so scared nowadays because of social media. They'd rather not do their job at all than take any level of risk.
As a South African who immigrated to Canada and has lived equal parts in both countries, the Tyla thing genuinely confuses me. She is not cocky, at least not anymore than she has a right to be. She's confident, sure, but there's also quite a huge difference between cultures in terms of attitude. Even within South Africa, there are quite a few cultural differences depending on race and other factors, but I can assure you that given what I've seen having lived in Cape Town, Tyla is not being some sort of "holier than thou" artist, and if she's being perceived as such, then people genuinely need to learn to understand that other cultures exist, because I promise it will make things a lot easier
Idk what to think about Tyla. When she first arrived with water I loved the song and her but now i just feel like I’m being sold a product constantly. I recently followed her on ig and now it’s mainly her on my for you page. Same with Tiktok. I also see a bunch of sponsored ads and anything with her name and face gets pushed to the front of the algorithm. I don’t think its organic. I feel she’s already becoming over exposed and that’s very off putting. What’s the angle with her? It definitely feels like we are being force fed her likeness over and over and its tiring. That interview did what they wanted. Which was for people to talk about her. Mission accomplished
@@moethemoon its so annoying. One of her first mainstream interviews she said you’re going to see me everywhere. I was thinking you go girl, manifest it. But now I feel like she just repeated what her team told her they were going to do. They indeed did just that. So I’m very much over it because i know I’m being forced to see her every time i open my phone. Its too much!
I can still remember back when the public was tired of seeing Beyoncé. It was after DC. People said she was overexposed and they were tired of always seeing Beyoncé. But look at her now. They’re pushing Tyla like this for a reason. It’s been Beyonce and Rihanna for YEARRRRS. They’re both older and doing the mom thing now, so Tyla is here to fill the void. We’re only going to see more of her until she gets to the level they want her to be at.
I just find it weird that people are confused or upset with her for not claiming a black identity, when she’s not black? Why is that difficult to understand?
@@user-hb4zz4gh5e Nobody cares about her not claiming black. Black Americans are upset b/c even though she doesn't want to claim it she still is being put in black spaces and gaining awards that deserve to go to the black people who claim their blackness. That's what people are upset about.
In the USA a lot of people still adhere to the "one drop rule" where any black ancestry (no matter how miniscule) makes you black. Obama was called the first black president even though technically he's biracial. For Americans (which is where she's promoting rn) to see someone who clearly has black ancestry, not identify with black is strange. To make a point that you're NOT black comes off like being black is a bad thing (in the American historical sense). Unfortunately many people get their information from headlines and aren't going to go further to too why she identifies the way she does.
@@princess_haziel In South Africa she would be called ‘coloured’, which is its own identity. Our racial categories (for lack of a better word) are not the same as in the States
@@user-hb4zz4gh5e I’m not talking about what people consider her as, I’m talking about what she actually is… people used to call Black people colored in the US, but we don’t say it anymore because it was a term derived from segregation
Beyoncé earned being private and mysterious I need the new girls to realize they have to work and use early Beyoncé as an inspiration not 2024 Beyoncé 🤷🏽♀️
We also need social media training. (I hope it is a thing because it is all media at this point) The relatability aspect has made people believe that they should banish boundaries in order to make more content and get more followers and be more viral. A lot of scandals of the past decade (not all) tend to stem from problematic social media posts. Which is followed by never ending damage control.
@@artheaux666well, it’s definitely not common sense to these celebrities because it’s quite often they post something thinking it reads well and can get their point across, or a video of them saying something offensive that they didn’t was. In fact, I think celebrities shouldn’t have social media on their phone. It should be on a shared phone that their team uses to review the posts and make sure there isn’t anything offensive or something to mark them look bad.
I love the fact that the new batch of artists are not media trained,it makes it easier to know a person and see if you like em,their music or both,and whether or not you can or want to separate the art from the artist.
When asked to expose the gay and or downlow rappers he knew during his infamous Atlanta interview, Pimp C said, “See you work at the radio station it’s your job to ask that question, & me as a real person, it’s my job to know how to answer” We’ve seen multi platinum rappers that people “love” do the absolute least in interviews including just getting up and leaving or cussing out the interviewer & they get praised and the interviewers get memes for it. Happy bday and 100k loading 🔋
As a South African coloured, I was so frustrated they didn't allow her to answer that question. It's not that big of a deal and it's not that hard to explain! Like WHAT ARE YOU DOING??? I know South Africans have been trying to educate everyone on tiktok, but if it came from her mouth on such a platform as the breakfast club, it would have cleared it all. She did her own people such a disservice. They should have prepared her for it. I'm so disappointed.
I’m sorry this comment doesn’t want work. She’s answered the question multiple times and got a backlash every time. This is due to black Americans on ignorance about not understanding race because she’s explained it and people still don’t wanna understand that due to their own cultural ignorance.
I dont think its easy to explain what being coloured means to someone outside of south africa. If you think so then you dont really understand it and you could really offend others who are a part of your culture as well just because you see being coloured as one thing. Race is always going to be a sensitive topic. Tyla should have just said its a sensitive topic and that is not the place to discuss it. But i understand that she shouldnt have just ignored the question.
@@sunnysunflowers328It’s easy to understand. The issue is Black Americans don’t want to understand for a weird reason: the one drop rule and how racist and anti-Black race definitions have been in this country.
@BroJo676 yes its easy to understand but not easy to explain. There are exceptions because its not just a simple 1,2,3 recipe. Its a culture. Its peoples feelings and lives.
@@sunnysunflowers328 you and the other person are right. now here's my question: are YOU actually trying to listen to her perspective based on HER culture, or are you judging her based on your own while ignoring the explanation?
an apolitical south african popstar is an oxymoron. if tyla stands for nothing (refuses to talk about not touring with CB, her ethnicity), she will fall for anything. the label is trying to ride on her racial ambiguity and like you said that does not work for north american consumers. they are not building her career for longevity at all. i think media training for the new millennia should be crafted around the artist's personal values not around what is popular. how to say what you want to say the best way without room for ambiguity.
@deszu It’s important to understand that while Tyla has a certain degree of popularity at the moment, she has not yet reached that echelon of fame where her presence on any platform ensures instant recognition by all. Tyla is very much a new artist. It is not far-fetched to assume that a significant portion of The Breakfast Club's audience is encountering her for the first time. Hence why her and her team sought the interview in the first place-to tap into a broader audience and extend her reach. Repetitively fielding the same questions is an inherent aspect of celebrity and it baffles me why there is a sentiment that Tyla should be an exception to this rule. We are all still getting to know her.
@@rodsitamara And let's address the recurring sentiment regarding Tyla's reluctance to explicitly identify as Black. This issue is not merely a matter of personal identification. When an artist makes a calculated effort to market to a specific demographic within the United States-namely, Black Americans-it becomes almost absurd to maintain an air of ambiguity about one's identity. There is an unspoken yet palpable expectation that if you seek the cultural and financial patronage of a community, you must engage with it sincerely and openly. Her reluctance to clarify her identity, while attempting to benefit from the Black American market, reflects a broader issue. It underscores a lack of understanding-or perhaps a disregard-for the nuances and responsibilities that come with engaging with this community. The ambiguity she maintains may well serve to alienate the very audience she aims to attract. Perhaps it would be wiser for Tyla to focus her marketing efforts outside of the US to avoid this contention. This shift could mitigate the frustration felt by Black Americans while allowing Tyla to continue her career successfully.
@@AisleofSosu i agree. i also think the problem is her genre. she is trying to appeal to the R&B/afro-beats lane that identify strongly with their race and cultural background which bleeds into their music. her genre and regional demographic would have to adjust.
@@AisleofSosubut the thing is there is no ambiguity she has answered this question many times before and doesn't want to anymore and that's shouldn't be this big of a problem. If she for millionth time doesn't want to talk about her race she doesn't have to.
Remembering the 90s, artists were more private and we wanted them to be “authentic and real”. But now it seems that it’s the other extreme where artists are one post or video away ruining their image.
I agree, but asking about an injury that causes you to be inconsistent with what performances you put on and what performances you don't while appearing on at an award show, not too long after would lead to questions and the least she could've done was provide a redirection of some sort. That is not a private matter as it affected her potential fans and her actual fans and it also would've given her a chance to clear up some things she didn't choose any of those things.
@@angelr5694 Lol no, the occasional performance is much different than a rigorous global tour where you're nonstop traveling, rehearsing and performing. and obviously her private health information is nobody else's business. Period.
Tyla not wanting to talk about Kai Cenat in interviews makes sense cause they seem like genuine friends and what else is she supposed to say about the “jokes” anymore at this point publicly 😭
He told her team that he was gonna ask anyway. They should have prepared her to either answer it or redirect. Or they should have cancelled the interview. Her team set her up
@@kennyb1588 prepared for what ? To be sabotage by these unethical Messy ass bloggers ? See the fact that you can sit there and say some shit like that, she has every right to ignore those stupid ass questions.. if he wanted to know . Tell him get a passport and go travel to get educated about other black nations cuz it seems like that’s every black person issue in America.. y’all are so oblivious
@@destined2bebossy oh please 🙄 what Audience- America? They can spend all day talking about Race and don’t get bored ..thinking someone that comes from a different country who is well educated on the matter of Race and ethnicities will sit here and discuss with a bunch of people who don’t even know where the came from or even know anything about their own ancestry trace 🤔 I would’ve turn my head too, because no matter what she had said they would’ve Turned that around on her - and made her look bad .. she’s not fool
seeing her talk about what media training should involve reminded me so much of Sabrina Carpenter. that girl is so good at holding her own in an interview, being fun but never letting the conversation get away from her.
no literally Tyla is just existing and representing South African culture, and it's super annoying how people in the US are expecting her to disavow her coloured race and culture 🇿🇦 los ons.
also tyla has spoken about being coloured many many times, people in the US keep being obtuse, South Africans have explained it all over the internet but they refuse to learn and listen to people outside of the imperial core. she owes no one an explanation anymore. either learn about other cultures and adapt or stay mad and ignorant at things that have no impact on their lives.
She’s in America-colored is not a term we use lightly here. If we had an American artist go to SA using a throwback slur, you’d have questions for that person. This is such a silly take. Third world countries have this blindness to the dark history of black Americans. Ignorance on your part really.
@@artheaux666But SAs explained that coloured means something different to them, they didin't ignore your history, they acknowledged it and made the difference clear. Learning other ppl point of views is quite educational considering the fact that you guys aren't great in geography. Also every country can be ignorant to Black American history, not just "3rd world countries".
@@artheaux666the slur in this context is an entire racial and ethnic identity with its own culture tho and has an entirely different meaning than the one used in the US, if you don’t want to call her that it’s fine but you can’t rename her identity because that’s not your choice
They should have given her a prepared statement or something cause if she answered it and then Char kept asking he would have been the one that looked odd
Tyla definetly needs media training, I don't think she is cocky but it definitely comes across that way with the way she answers questions and even with some of her acceptance speeches. Public attitudes really matter in the long run, how people feel about you can have such a major effect on your career as a public figure.
I get why she may be frustrated but not everyone is on tik tok and not everyone was a part of the discourse abt her race. She should've just simply explained that being coloured is a cultural and racial group in SA, with black, white and Asian ancestry and she could've simply said that her music is a way that she can connect with and celebrate her black ancestry and present it to the world. Simple
@@tinaye8638 but she has literally explained her racial identity like three times already. no one is listening to her at all, yall just hear the word colored and try to eat her head off.
@@tinaye8638it’s exhausting to constantly speak about her race and identity when it has nothing to do with her music. Do other artists constantly get asked about being black or white?
I think tyla or any artist has a right to be like im not answering that period. Thats not being mysterious, thats just keeping somethings at home lol especially for something like identity politics thats not something people get to tussle with you about. There’s some sensitive topics whether we perceive it to be so or not. I also get not wanting to get political when thats not the brand you’re trying to establish. I applaud her for being bold enough to be like nah no comment where a lot of artists might be pressured to acquiesce to every PR whim imo
@@archivesunset4214 by your judgment. People have a right to gatekeep info no matter how it “looks”. To me it looks like she doesn’t care to speak on that so who cares? I dont judge her for that.
@@kaiymariewalker8823 she could've easily answered the question without pandering to one side. she chose not to answer and instead pissed off both sides...
@@kaiymariewalker8823 I think for me, looking at a business standpoint, it’s not the not answering part but the way she looked back at her team that makes people perceive her as arrogant. And maybe I read too much into it but it also wasn’t a look of timidness/unsureness but of “why are they asking this, tell them ion wanna answer”. Instead of saying she doesn’t feel comfortable answering OR finding a way to pivot using a joke or something. Unfortunately the business and industry hinges on people perception and optics and not what is correct or right. She shouldn’t have to answer what she doesn’t want to, but she has to learn how to do it in a way that doesn’t make her seem rude.
Why can't the conversation strictly be about the music though? The issue with Charla and media personalities like him they always want to see artists "break character" so they purposely try to get under their skin or make them uncomfortable and it's so annoying to watch Tyla is a soft spoken sweet humble girl why do that to her? For what? And then get mad bc she doesn't want to answer questions that make her uncomfortable? I wouldn't care where i was in my career i would still pull a beyonce and remain quiet, mysterious and only drop music and perform that's it that's all!
Good evening: They truly should just be about music. But I think they try to get as much they can outta the person, they're interviewing. But regardless Tyla should've been prepared. If she was she'd already know how to dodge these type of questions & how to answer them. Those were some simple and easy questions. CTG is known to ask strong questions like the ones he asked. Maybe inter- view wasn't about just music but I agree.
It’s the breakfast club. This isn’t an interview with Rick Rubin. Lol. They’re about celeb gossip so of course they’re not gonna ask her a bunch of questions about the music.
@@RamboQuellz no they don’t. They always start drama with the men. Especially charlamagne. Angela tried to focus on the music but both envy and Charla try to negate it back to male egos and start drama. That’s why they always come up there and steady going off on charlamagne and call him a chatty patty. Besides, during the day all they do is report celeb gossip while on air. It’s their rep and it’s been their rep for yrs. Artist who actually want to talk about the music go to specific interviewers and journalists. Definitely not toxic platforms like the shaderoom, Hollywood unlocked, TBC, etc. It’s better to just do what beyonce does and record behind the scenes process of the making of the album. Make a documentary.
I deleted all my social media almost a year ago because I realized I didn't care about the personal lives of people I didn't know. And I also don't want people that arent close to me to know details about my life. If Tyla has a lot of stuff she didn't want to talk about I don't see why it's such an issue. It's no one's business. HOWEVER you can't agree to an interview and then just not answer questions lol just don't do interviews
Tyla was in her right to refuse questions that have nothing todo with her art. The interviewer was being unprofessional and the way he reacted to her setting boundaries was also giving major red flags.
The early 2000s was like a build a star factory. Britney’s old interviews after her debut are handled so well, especially considering she was a teenager being heavily criticised by people much older than her
I’m so over artists and these perfectly curated BRANDS. In the past you knew your favorite singer was an ARTIST. Nowadays they’re just performers. There’s no heart or honesty in their music. You don’t even know who these people are anymore. We know who India.arie REALLY is, we know who Jill Scott is and who Erykah Badu is…. They write their music. These artists don’t write their stuff, don’t sing, don’t dress themselves, don’t answer questions… GOOD LORD!
@KrissyKayyy …….YES! I’m just glad I was alive during the 90’s and early 2000’s! Music was 🔥🔥🔥🔥🔥 we had talentless people too but damn… lol I mean we had the Ying Yang Twins but their music was hittin!
@KrissyKayyy people used to talk down on jlo, “oh she doesn’t sing her own songs”, “those aren’t her vocals” but now it’s just accepted and then they get on stage and can’t do anything. Normani can’t sing live, Tyla can’t sing live, a bunch of them cant. A lot of the guys can’t sing either! I heard Chris couldn’t survive without autotune 😂 🤷🏻♂️
Congrats for the 50K well deserved🎉 As an African who lived in Europe and now in North America, I find it so interesting/wild how PR is done for artists on this continent. Like I get why Tyla was so confused but as you say : training is needed, even more for US market. Curious to see if the rest of the world have the same issues.
TYLA has pretty much just started out in her career. She’s very talented and could become one of the biggest stars of the 2020’s but her team needs to get her on stuff that will have her image in a better light. Tbh if they had her do some vlogs every once in a while and showed how she’s making songs or even just how she goes about her day she’d have a much better time online. Some people have said that her team thinks she’s bigger than she is and i agree with that somewhat but she truly was the breakout star of 2023. I think the breakfast club was too early in her career. She should’ve waited until she was bigger than she currently is. It doesn’t help with her at all when she canceled her tour because of her injury becuase people were saying she only put that out because ticket sales were low. She did great at the bet awards but in my opinion people expect her to be the next beyonce or rihanna. She has a lot of pressure and a lot of eyes on her as well. I loved her album and her performances. I hope they change her image up
Yeah, I love these suggestions. I think she has time but her team may want to go to the drawing board in that aspect because she has tons of potential and I don't think it's a huge stain but it could become that foresure
That’s true. I also think her team should focus more on other demographics like the Asian and South American audience. Get her a feature with Bad Bunny, and the KPop idols and maybe Ariana or Sabrina.That way she won’t have to constantly deal with the race issue and BAs
ugh your video topics are always so fascinating, and the way you break everything down and lead into the topic and wrap everything together is so smart! congrats on 50k
Am I the only 1 who notices the facial expressions Normani be making when answering questions..?? Like i saw a interview where she was ask " Can we expect any music..?? " She literally made this face like she was pissed & tired of that question.
@@jenesishunter9674: If she tired then she need to retire & stop making music. As a artist ppl are gonna ask those questions & you can't get overly sensitive & mad.
This video had me thinking about the times that Mariah Carey derailed or took over a question with her wit e.g. "I don't know her" and "M&Ms... they come in a package that you can carry wherever you go." lmao
It’s not even about her “not wanting to be black”….it’s the fact that her team believes that it matters enough to Black Americans that if she denies being black then we deny our support…which is not true. She wouldn’t ..or rather her team wouldn’t be the first people to make that assumption. Tinashe said in an interview once that her career didn’t pop off like she wanted it to because the Black American’s didn’t embrace her because she’s bi-racial and her non-white parent is African. Which is just a complete lie. So it’s really like Ebro said…a lot of these artists…a lot of these “outsiders” and “foreigners” if you will clamor for that almighty Black American co-sign so they can make USD, but they don’t want to navigate the intricacies of the Black American experience in order to relate enough to get the co-sign they’re looking for…and we can’t say they’re not looking for approval…otherwise they wouldn’t be attending Black American centric platforms and events. Her not answering the simple questions does give off a “pandering” vibe and is definitely why some people say Tyla just doesn’t pass the vibe check.
@@lalaland2107 Pandering to the audience of the Breakfast Club....who are mostly Black Americans. She wants to be in those spaces in order to boost her music, but does not want to answer questions to connect to said audience.
Even Beyonce said dumb things in interviews back in the day 😂 everybody's human. However yes agencies and labels used to media train their artists for their own protection and also to not speak about politics or religion in order to stick to their roles as artists and entertainers. I believe they are not Media training on purpose in order to cultivate clout press. It's intentional.
it’s funny how people constantly say that beyoncé is robotic and too perfect when in reality she’s very well media trained and polished. her whole career they tried to set her up in interviews and she never struggled and handled it very well and i think that’s one of the reasons she stopped doing interviews. this new generation is obsessed with artist artists being “relatable” and authentic but as soon as they’re not being cute and corky they don’t want relatability and authenticity no more lol
At first When you spoke about how you agree how they have the right to ask Tyla those questions, I was not agreeing with you , but now how you explain it , Its Tyla's responsibility to cope with the redundant questions, offensive questions and simply toxic questions, she is a celebrity , Love your video
Chefs kiss to this video! I do believe that there is a “relatability troupe” that has completely gotten out of hand! It seems as if the industry is strictly catering to 14 and 15 year olds and why celebrity responses to serious questions are so juvenile. Everyone wants to be a meme or have some sort of shock factor to go against the gain as opposed to establishing true artistry
Great video, as always . Also, I still believe that medja training is still needed cause even though relatability sells (it still does, and I feel like it's still a good factor), it needs a balance with training for the unexpected.
8:54 I mean, a human can answer/not answer whatever they want to. You can certainly ask whatever, but a human can choose what to say. Charlemagne’s take is so entitled
I think it’s not so much about balance, it’s about perfection. The best media trained artists are the ones that people THINK have no media training when in reality they are probably the ones that have gone through it so intensively that the artist makes it looks effortlessly.
the fact that tyla reacted to that question like that baffles me. she knows damm well that the literall reason she is famous is because of her african pop beats, and her culture/identity. the way she looks back at her team like a child shows she can't understand what she's supposed to do when a question arises that she doesn't want to answer. news flash dlash that's going to happen a lot
Answering questions to deliberately uneducated and ignorant people, who want you to subscribe to the one drop rule to make them comfy after answering it before and said uneducated people being upset because you are mixed and identify as mixed and later declining considering the reaction you got from these uneducated people, is some how wrong? Please stop playing into that god damn stereotype its giving daft, all that access to info and you continue to act like this.
I have been into Kpop for over 15 years and when I say some of their media training is the best like artists and actors are prepped for any question that comes their way and I seen some crazy interviews but because they are trained the way they are over a period of years before even stepping on stage they know how to move
from tylas response at 5:16, i feel like they must’ve had some kind of discussion about what NOT to ask her within this interview OR she’s been told she wouldn’t be put in those situations anymore. somebody fucked up lol
They, being misogynistic interviewers, love to bring women down. He just loves the drama bc how do you mean when you say you won’t ask someone something personal yet they needle TYLA about her background. If I was blind I would’ve assumed this was a police interrogation.
You made a topic that I wasn't very much originally interested in, interesting and clear. You're a natural at video essays. Your communication skills and charisma really stands out.
this might be a bit harsh but i honestly dont even feel like tyla is a real person, shes beautiful and talented but everything about her is something that her team pushes out, like shes some sort of product. I dont blame people for thinking shes an industry plant or got connections in the industry. She made one hit and is on the front of EVERYTHING. Is her success actually authentic or was it all planned by her team
this i feel like a hater for not loving her as an artist because nothing about her is objectively bad and she’s a beautiful girl but it just seems so forced. 1 hit and a grammy? something abt her feels inauthentic and i feel like she is only being pushed and celebrated as much as she is because of her look
@@leena5875i mean, she has an album that seemed to be doing well. I think she did songs before her debut too. Maybe it seems random to you because you haven't heard of her before? She could've worked behind the scenes and finally getting her props
Are you trying to say her personality and her as a person seem fake? I got that vibe as well from her, but nevertheless she’s talented and beautiful like you said
like are you okay??? she's been popular in South Africa and then Africa and then the world. just because YOU don't know how she blew up doesn't mean she's not real or an industry plant?? your entire poes actually.
@@jamesbuchananbarness lol you're a heavy tyla fan and I can tell from the amount of comments you made defending her. You got ppl from Africa who didn't know who she was until that water song came out. Chill out bro, she not gonna let you hit 🤣🤣
You forgot Sade and Lauryn very mysterious and with beautiful quotes and gems 💎 ❤❤❤❤ i love women who have something to talk about without putting their life out there and they still can handle interviews uhh I miss them.
It's frustrating because it was just amateur. Nothing wrong with the questions and nothing wrong with not wanting to answer. She just didn't know how to deal with it, which is crazy, considering her celebrity status. If anything, it was just awkward to watch.
Something wasn't right with that Tyla interview. Not just the race question but the ankle injury. Girl was so scared she looked like she was held hostage.
Yeah well I mean if I answered the question multiple times then I got backlash each time due to black American ignorance I would be pretty wary of the topic too
Happy Friday!! Thanks for watching today’s video 🫶🏽 I’m making another unpopular music opinions video for next week! Comment some of your unpopular music opinions below👇🏽
@@CamrynSuzanne Unfortunately music nowadays depends on not only talent of an artist but looks and personality. I feel like artist need to brand themselves to be a product that can be recognisable and have pull before even presenting music to be successful and retain an audience
This I think is because streaming does not pay but instead concerts and live shows. People also stream alot of content and old catalogues to feel their need for good music. But when they want to go see an artist it is not what they necessarily listen to but the experience they will get from the event
can u do a video on music videos and branding?Is the music video & art of branding dead?
Some people need to grow up and start respecting artists, its insane how many people directly attack artists like Taylor swift or billie ellish just because they don't like their music. Criticism towards music is great, trying to bring an artist down over you not liking their music is kind of stupid. This also applies to genres of music, why cant we all just respect other genres for what they are?
I dont believe in separating art from the artist
Yall say that "i dont support what x has done but i listen to them because the music is good"
Like you streaming that music is literally putting money into their pockets. Even tho its a little bit it still adds up with many people streaming multiple times. Its like giving money to a criminal.
If we gonna bring back media training let’s also bring back real journalists and interviewers that don’t ask silly questions
Agreed
🗣️
Yall really forgot about Britney spears interviews huh? The media has always been disrespectful in this way. Stop pretending this is a new phenomenon
THIS!!! As a kpop fan, I can only take shallow stupid questions few times, not ALL THE FREAKING TIME.
I mean they rarely ever existed honestly. It's why Beyonce stopped doing interviews.
I pity current celebrities. Fans not only demand 24/7 access, entertainment, and authenticity but now they want relatability too.
They’ve been wanting relatability for over a decade now…
Right?! We're expecting these people to expertly navigate a minefield whose landmines are constantly, spontaneously shifting positions. An explosion can go off at the slightest disruption. You might as well just sit there and not move a muscle 🧍🏽♀️ so you don't get hit in the chaos.
I think the general public is demanding celebrities to be more relatable because UA-camrs and Influencers can do it pretty effortlessly so we’re starting to expect that relatability and openness with the higher tier celebs because it’s what we’re used to at this point.
@ciararara4759
Yes. Although its majorly unrealistic seeing as higher tier celebrities are always richer. How relatable can millionaires be to the average person? It's rare.
And when they are relatable (or try to be) they are hated on for trying to hard or get labeled as annoying.
This is interesting because I've watched some newer actors/actresses interviews and the comments are always full of older people saying that the new batch of actors are too media trained and miss the "authenticity" of older stars. Then you look at new musicians and everyone wants them to shut up. PR agents can't win for losing 😅
There has to be a balance somehow lol
the difference is, as you’ve mentioned, the age of the target audience. the old generation misses what they used to see - authenticity, media being supposedly less controlling and allowing the artists to express themselves more. Whilst the younger generation is easily offended, often don’t respect other people’s opinions and expect their “idols” to be almost lab-curated.
@@max-tr8nt you nailed it with this, its the extreme of the rock artists from the 80s and 90s being unapologetically themselves in every environment, now coming back around to where you have to keep everybody from being offended. theres bad in both extremes though.
cause people love to complain.
@@max-tr8ntactors play a role while music artist show their personalities through music that’s why
If Tyla’s only crime is being mysterious and cocky, then media training isn’t the issue; it’s society. Even when artist had media training, tabloids, radio shows, television, awards shows, etc. torn those people apart!
People *pretend* to want relatability but, what they really want is to be the puppeteer.
@@yvesvixxen 1000%
I never seen Tyla as cocky. To me she seemed like a fully developed idol and she's just naturally charismatic and extroverted (I guess that's her South African hospitality and mannerism).
clock it
You know it's cuz she's a light skinned mixed black girl that they give her so much grieve over not wanting to be folded into the mix.
@@Greybell that’s what I think too, I think it’s just a cultural difference, but I’ve never seen Tyla as cocky either. Over here in America some may see it that way though.
Also while celebrities need media training, good lawd the audience neeeeds media literacy!!!
preferably at the same time thanks.
Very true!!
Agree 100%
they never understood why foreign idols are different! see: kpop
100%
i think it’s lame that tyla is being called cocky and stand offish. i think she’s just confident and not willing to compromise herself and her boundaries and people are taking personal offense to it. she could definitely stand to be better about how she expresses it but it also feels like people are shitting on her for being firm in herself.
people hate this about her, esp those in the US it seems
truly an ignorant people hell bent on forcing american superiority on the rest of the diaspora
@deszu that’s true, but you’ve gotta remember that she’s going out of her way to promote herself to this u.s. audience. she’s going on the breakfast club, nobody asked nor forced her to, so it can’t be surprising that when people want to play ball, she’s not hitting it back…like what you said is very true, don’t get me wrong! but her team is gonna have to be smarter with who they’re marketing towards and understanding that audience that they want money and attention from. not just that, but if charlamagne is telling her team he will ask those questions and doesn’t care to avoid them, then what did you think would happen?
she's being so heavily pushed onto the north american audience, they have the right to apply some scrutiny to who she is and she needs to learn how to navigate the murky media waters in the u.s. if she wants to play ball there. if she can't handle it then she can just stick to the african and african diaspora market in other parts of the world.
I agree
What I got from this is that we’re always tougher with female “celebs” than males. Females need to be balanced, they need to be pretty, they need to be nice, they need to be respectful… I think anyone is allowed to say they don’t want to answer everything.
Yes but 80% of those critical mean comments come from woman too ..
@@aylinciccc well misogyny comes from women too...
There's a Robert Downey Jr. interview that was conducted sometime in the 2000's in which the interviewer refused to respect the agent's request to avoid the topic of RDJ's former drug use. Robert Downey Jr. walked off-set mid-interview. The comment section of that interview video is littered with people praising how 'composed' he was and how he did the right thing in that situation. If this is how Charlemagne reacted to her just being like 'no, i'm not answering that', then imagine how mad he'd be if she had done the same as Downey Jr... imo this is one of the most clear-cut cases of a woman of color being put on blast for the same behavior that a white dude is applauded for that I have ever seen.
Women, not females
@@aylincicccyeah, because women have internalized misogyny and the patriarchy effects and hurts us all, including men. this is basic 101 stuff
As an African, it baffles me why Americans still feel the need to question Tyla's race despite her addressing this issue already. I don't know why it's so hard to comprehend that Coloured people are a normal thing where we come from.
@@anthonymweti8564 cuz americans see themselves at the centre of the world n so everything and everyone must conform to their ideals of race and their understandings of it. like how a buncha americans got all up in arms over a Palestinian journalist n activist w a massiveee platform being able to leave gaza before an afro Palestinian. there were accusations of racism and anti blackness. like Palestine is not America. There r different systems in place there but certain Americans could not understand that.
.
You don’t have to understand you have to deal with reality of the situation and learn how to deal with it if you choose to participate
It’s lot that we don’t understand it’s just that here in the US coloured is an offensive term. Personally I respect Tyla and her coloured roots. And if I’m ever in South Africa, I will call her coloured till my face turns blue bc that’s their culture but when she’s here we’re calling her bi-racial or mixed cause that’s technically what she is
@@christelleilmet3601 if it’s such a thing to you then you shouldn’t refer to her as coloured no matter what part of the world you’re in. Coloured is an ethnicity and should be respected
Just had a thought amount of media training expected on female artists/women in particular is crazy - like I never see people coming for Kanye on media training 😭
@@claudiabampoh2450 i completely agree! kanye, (and more male artists) say the most out of pocket things and get wayyy less backlash
Misogyny at it's finest.
@@maebelynne Way less backlash? You put Kanye and less backlash in the same sentence?
That man suffered alienation in the industry, He suffered great loss in his value, Several deals were cancelled, His family got more fractured
At this point, you must want his head on a pike
Stop making it gender based, everyone and anyone get cancelled so easily
@@claudiabampoh2450 youve never seen Kanye face media scrutiny for his outlandish statements? 🤔
@@claudiabampoh2450 not really that deep considering Kanye been like this. Just because you’re brand new doesn’t mean the media is. He has had media training for decades why start asking now? Nothing to do with misogyny
As someone who has a degree in PR, it really makes me sad how unimportant many industries make it seem. PR is one of the most important things that can make or break the relationship between an artist/product and their fans/consumers. Thanks for making this video!
I was quite sure that marketing and PR are essential points of one's career, but I didn't know the extent of it. Thank you for sharing your experience as well as your professional perspective on this subject. This is so interesting 😊
Any book of your career that you would recommend for someone trying to self-learn PR?
Only if you work for the White House! Other than that? Nope
I massively agree. I also got my degree in PR too. Literally relations is in the name and I also wish more people/companies saw how important maintaining a relationship is with people/the public.
I too have a degree in PR and totally agree with this!
Speaking as an anxious person who confused verbal vomiting with being relatable, I wish we could all have media training or at least public speaking. I think most people we see as relatable are doing so performatively (TSwift, Renee Rapp, etc.) & I admire them for it. Jennifer Lawerence, for example, played up the "I'm a quirky girl who loves to eat" as a defense against interviewers who fixated on her weight for Hunger Games & then had to dial it back when ppl accused her of being a Pick Me later. PR feels like a dance or an unspoken battle btw us & celebs
Wow! I didn’t know the media was fixated on her being weight… I never watched her interviews, I would just see the GIFs on Tumblr and assumed she was being genuine.
@@lalaland2107 she probably was, but her pr took what she was naturally good at and used to change the conversation from weight to her being down to earth
Great points but I think what you’re asking for is public speaking? which is abit different to media training where you learn to frame, direct conversations and pivot.
Loving this comment and perspective
@@BenCaesar Maybe. I feel like they're similar, just media training is more conversational has to do with maintaining your brand in front of the press, right? I think Public speaking has to do with learning how to make speeches
I think people are taking the tyla thing wayyy too far. she didn’t answer a question and now they calling her colorist, racist, arrogant, cocky, etc. Yes, she should’ve been prepared if they were going to send her on this interview regardless, but the fake narratives people are spinning for her are crazy when it was her team at fault. Idk why people want someone who’s mixed to only identify as black- the ODR only exists in America, and she’s from SA where they differentiate. Mind you she’s already answered the question on a previous interview, so what’s the real reason people upset? Makes no sense!
Ignorance of Americans we still think everyone revolves around us. But it’s still messy on the pr team. Let’s hope she continues to make amazing music and eventually it just passes lol
This!
EXACTLY, they hear colored and ran with it even though she explained her identity multiple times
She's trying to get popular IN America, its ridiculous to think she wouldn't have to answer, it doesn't matter if she's answered it before, she didn't answer it there. The context in the US is its an offensive term, and as a new artist she has to repeat herself. Her career is brand new and just because she's tiktoks golden girl, it doesn't mean other people are familiar with her. Interviews aren't charities, artist do them to get exposure and interviewers are going to ask question they think their audience will be curious about. People aren't going to behave like fans to artist they don't know and slug through their tiktok to find out answers.
She did not have to do this interview, her team wanted her to because it gave her a bigger platform. Interviews are about marketing and not even wanting to answer a question about an injury that's impacting her shows is stupid. People who have never heard of her and this is their introduction - its completely fair that they think she comes off arrogant, because they don't know her.
We tell Americans off all the time for going to other countries and not bothering to learn or understand that country. This is exactly the same thing but on the other foot. Her team wants American fame but a South African understanding of what she is. It doesn't matter if its her teams fault because she's the front woman.
I don't like Charlemagne but for once i agree with him. He has to ask questions that he knows people want the answers to or what's the point having the interview?
I think its ridiculous to expect people to simply know things about Tyla as a new artist, they aren't fans. That's what interviews are for. People generally do not extend understanding to people they aren't familiar with and she did not come off well.
But she’s trying to market to an American audience… that’s heavily influenced by hip hop and black culture.. maybe research should’ve been done about American music culture and how to connect to various audiences. Sending a foreigner to the Breakfast Club is a choice.
The “mad for 3-5 business days and moves on” is so true. 😭😭💀
Bc it’s really like that😂
Hmmmm, I don't agree on the Tyla thing, the whole 'race' question was a gotcha for her, any answer would have been picked apart. Prior to that she had already gotten heat from black Americans for not 'claiming' a black identity enough, even though she had clearly said prior that in her country, she is not considered black. So there was no right answer for her, The Breakfast Club set her up.
Precisely 😮
No the Charlemagne told them in advance he was going to ask those questions (he did an interview talking about it) . Her team should have prepared her or pulled the interview.
In general her team should have done more research on the breakfast club they are known for causing controversy and they shouldn’t haven sent her there
literally
@@kennyb1588you really believe that 😂
Right Americans say they want the answers but they jsut want drama
very interesting that after Chappell Roan’s jimmy fallon interview most of the comments were like ‘She’s got no media training and we love her for that she’s so funny’ so I guess it comes down to balance media training and relatability to not come off as inauthentic. PS. I love your videos and your voice is beautiful 🫧
i think this is because 1. tyla has a vastly different audience compared to Chappell, who may be more offended by tylas comments than Chappells fans, and 2 the way tylas team handled the interview situation may come off as quite arrogant + thinking she’s “too good” to answer certain questions
@@kimendable to add onto u the topic tyla was discussing is deeper and seen as a serious thing (race in america)
@@kimendablealso the differences in interviewers. jimmy fallon is known for his light-hearted, not serious interviews. he wants it to be fun for the person and wants them to feel comfortable. while the breakfast club is known for drama, hard-hitting questions. sometimes the person may feel uncomfortable being in the hot seat yk?
correct me if I'm wrong but aren't fallon interviews scripted. like they both actually know most of the questions and answers ahead of time
@@serafinvozmediano I think it also comes down to the artist and the vibe they are giving off Chappell’s unpolished vibe would suit that interview answering style
Thats why I love looking at interviews from the 90s especially Aaliyah. Because even as a teenager she was being asked inappropriate questions about her relationship with R.Kelly yet she was so smart and clever with her answers, you either left believing her or you weren't quite sure what to believe yet you became even more intrigued by her, because she had the ability to answer tough questions in such a way that she was able to still keep her mystic and still be seen as sweet, and likeable.
As for Tyla I saw nothing wrong with how she answered the questions at all. I do see a sweet young talented woman, but I think some people are so miserable they are nitpicking and finding things to hate her for, she's unproblematic to me all the way.
It seems like her team didn't prepare her by letting her know that the request to deny certain questions was ignored, So she was put off guard.
As far as her refusing to answer certain questions I don't see why thats such as issue. People seem to think that they deserve to know every personal detail about these celebrities. And we aren't owed a damn thing. If they don’t want to answer certain questions that should be respected, no matter how famous they are.
This is the whole reason why Beyonce doesn't do interviews anymore because too many interviewers have been disrespectful and crossed too many boundaries.
Clock ⏰ That Tea 🍵 😮
U really ate with this take ❤
Tyla might also just not be suited for interviews. There are stars like her, who don't have the best chemistry in interviews. Beyonce is like this imo because she's just introverted and can come off awkward. Tyla might need to limit her interviews appearances too if they don't allow her to present herself fairly.
But shows like Breakfast Club thrive of negative publicity, and no one should be going there imo. It's esp not a good show for a new talent.
@DualPippa I totally agree with you. However, I've always found Beyonce's awkwardness to be cute and relatable.
I agree with your point mostly but we’re talking about communication in the context of an interview. It’s a give and take relationship. You accepted the interview at a cost, if you can’t bear the cost, which is exposure, like CTG said, pull the interview. Asking “why do you wanna know?” is crazy to say in an interview.
I think the secret to good media training is charisma. If you can make a joke out of awkward questions, compliment people, generally appear approachable and appropriate/polite, then you’re golden. People don’t want relatable, they want charisma and approachable, people who can engage and entertain in an interview.
I believe charisma can be taught and come in many different styles, which is what a pr team should strive to do.
I think this is why the Tyla interview came off bad because she appears as someone who cannot think or talk for themselves, not approachable in conversation.
And the Ariana one was just clearly inappropriate.
I saw some people compliment Chapell Roan for lack of media training but still being a great interview, and I think it’s because she has charisma and is funny, polite and approachable/ friendly throughout the interview.
In addition, I think it’s why people don’t mind when certain celebrities argue or leave interviews after a particularly bad, rude or vulgar question because that is an appropriate response to being offended. You can defend your self when somebody is attacking you however when a celebrity walks in defensive and rude toward an ordinary interviewer, it’s inappropriate and therefore comes off very bad.
Altogether a really interesting video considering PR has existed forever but it seems in recent years the public has become super aware of it.❤
People always say they want relatability and I think you’re right about the charisma. For me, I’ve always liked someone charismatic and interesting. That’s all that matters. We can relate to different celebrities for different reasons all the time and people just don’t realize it.. Yeah, there’s outliers. At the end of the day, they’re entertainers and most of us are not thinking about them right when we lay our heads on our pillows.
Well. Jennifer Lawrence was all these things until people got sick of her. They can rarely be satisfied.
@katgreer6113 I think with JLaw, it was too much of one thing. The constant stories about how awkward she is became a turn-off.
It felt like she couldn’t go to a show without talking about those kinds of stories. That's why it came off as forced. Actresses, like Emma Stone, Aubrey Plaza and Dakota Johnson, managed to be relatable without seeming forced.
BINGO!! It's nothing to do with reliability - it's about Charisma. I think of folks like Cardi B - in terms of media training she is TERRIBLE! Yet....her interviews were actually super key to her becoming as famous as she is! She never answered the questions perfectly, but because she was funny, witty, laughed at herself, her Charisma won in the end. Tyla is such a beautiful girl, talented, she just needs to let herself shine through. But I guess her being so new to this game, she wants to keep her cards close to her chest as self defence, which I get - fame is a wild beast. I think it's best to giver her some time.
I think a good example of this is P!nk, especially in her early years. She outright said in an interview once that the media training person gave up on her. But she’s funny and generally entertaining in interviews, so it doesn’t matter as much if she comes across as less professional than expected. Her candidness and rough around the edges-ness is part of her brand.
Maybe an unpopular opinion but interviews these days can be so boring. I get that the media was harsh and disgusting in the 00s but I feel like now it’s just interviewers sucking the artists off. There needs to be a balance
Exactly and they aren’t as professional or serious as they were back then. Artists do not take their craft or image seriously and they curse during interviews and it’s RARELY about the music but about drama.
@@SideEyeee_who cares about cursing during interviews💀
@@slurpee4203 It is not classy or professional at all. You are so used to mediocrity, it’s sad.
@@SideEyeee_ if you let somebody saying the f word ruin an interview for you, you’re soft asf lmao get some thicker skin bro
@@SideEyeee_ if somebody saying the f word ruins an interview for you, you’re soft asf lmao people are gonna curse get over it
i just wanna say that Nardwuar is imo, one of the BEST interviewers of all time idc. that man actually cares and does extensive research on the people he interviews and even brings them gifts😭💖
Facts, Nardwuar and Sean Evans are amazing.
@@Daniela-1999 yes i love Sean and the girl who does the chicken shop dates as well, i forgot her name😭
@@slurpee4203 her name is amelia dimoldenberg and yes i agree, love all three of them
@@slurpee4203 her name is Amelia (I forgot her last name tho
@@Boomboomboing amelia dimoldenberg!
Honestly the South African conversation could’ve been so educational to those who don’t understand the South African government when it comes to the discussion of race.
Girl she’s BEEN explaining that discussion in all of her interviews but it’s like y’all in America don’t want to listen🫶🏽
i’m guessing the question was on the “no” list because she’s answered it a million times already. it does get exhausting to answer the same question for years
@@LifeOfLuckyy yall always say she’s answered it before but no one can pull clips of what she had to say.
Also if you’re on a press tour you should be use to the same questions coming up more than once.
@BriJ-uz8oz she has to be tired at this point, she explained it several times and people are still mad about her saying she's coloured and not black.
@@LifeOfLuckyy I mean I didn’t know that she has talked about it multiple times before, I’ve never seen her speak on it. My bad!
the way she responded to them asking about her injury actually finished me!! she has been cancelling so many shows because of this injury so it makes sense why fans want to know what’s going on however i understand her wanting to protect her privacy which is why she needs media training
The whole interview was hard to watch but that was the part that made me cringe 😬
She only canceled her tour shows other then that that girl has been performing on every other stage lately so yea she need to say what her injury is otherwise people are gonna say she wasn’t selling
I agree, BUT she's been doing award shows and then cancelling festivals. We don't know WHAT this injury is and if the injury is serious, she shouldn't be performing at ALL. Saying "I'm devastated to cancel xyz" but being on the BET Awards prior is weird.
@@sam-se4fe exactly I'm not even invested but when I hear people have this conversation, there's something that's not adding up and that's why people would have questions about that and her and or her team not having an answer for those is quite weird.
@@angelr5694 yeah it was also weird that she asked why they wanted to know what her injury is. I mean, that question isn't even weird or invasive, it's a question all the fans have been having since she cancelled her tour (cancelled, and not a rescheduled date in sight either). It was a valid question to ask someone who's been pushing that they're injured and can't perform, but simultaneously hanging out with Kai Cenat and going on televised appearances since. I think she just needs some media training or her team needs to start pre writing her statements
As a South African, I would just like to mention that the "why you wanna know about my injury?" Is SUUUCH a common South African response that I laughed out loud! I get how some people might perceive it as rude, but its meant in a light- hearted way.
Americans are just sensitive
I'd say Tyla's situation is unique because the Breakfast club rarely has good intentions when asking invasive questions especially around a topic that's been beaten like a dead horse already (her being called 'coloured'). But I actually commended her for not answering and saw it like her BEING media trained and not just speaking out of turn especially on a topic that you can't win on no matter what you say as seen by certain demographics response on twitter, as you said but I still love an artist having boundaries ESPECIALLY young girls of colour.
It's still a win imo to go on a show knowing it's a mess BUT not allowing them to abuse you or disrespect you for their own clicks! And the other questions were EXTREMELY smart choices to avoid also. Tired uninspiring questions imo.
I do agree with your video in that she could've swerved the questions in a humour witty way that would've asserted those same boundaries now that I think of it but then again she's still young, it may come with time. Someone who's always been a MASTER at this is Mariah Carey.
Also congrats on there 50k!!
No literally and charlamagne wanted to make her as uncomfortable as possible
I think it’s good that she has boundaries but she’s gotta know how to answer a question without question actually answering the question. And that makes you look smart but also kind. Tyla turning her head and having her team speak for her unfortunately makes her look a bit arrogant. I don’t think she actually is but maybe she is idk I don’t know her, but being a celeb is all about optics and perceptions
@@chichilafemme6336tbh the interviewer is arrogant for asking questions she didn’t want to answer. She cane all the way here why would she waste her time and leave when she can just nit answer the question in she didn’t want to answer.
@@boredasf4856 oh he is don’t get me wrong, I agree. I don’t particularly care for him, BUT unfortunately it’s part of the business, his whole platform and brand is based on invasive questions (and tbh she’s allowed to have her boundaries but people have been asked much worse and much more invasive questions) so you either answer with grace and using the tactic of pivoting a question or you don’t go on the platform. You can’t control the actions of others, only yourself. And like I said this is a business, optics and perceptions matter. The problem isn’t that she didn’t want to answer the questions, it’s how she went about it. Turning your head to your team who is off screen and having them talk for you does come off as “I’m so above you, I’m not even going to tell you that I don’t want to answer the question, my staff will do it for me”. Not saying she is arrogant again, but it looks arrogant, especially since she and her team knew he didn’t agree to their boundaries and conditions.
People are crazy for being mad at her for that. It’s what her ethnic group is called. It’s not their fault that apartheid existed and they were called that in dark times and now they’ve reclaimed it. I feel like someone who isn’t even South African should do more research before asking. And you’re right the breakfast club specifically Charlamagne are truly not it.
Also I love your channel! Been watching your videos for years ❤️
It’s just so crazy that he told them no about not asking the questions and they still sent her there like they need to hire so American people cause they would’ve told her it’s a bad idea.
her team is american
her entire team is american lmao
It’s more so the fact that she’s backed into a corner. Go into the interview where they’ll ask questions you can’t answer simply because they want to, or decide not to go to the interview because they declined your request and leave a bad taste in future interviewers mouths. I wish she had been trained to dodge around the question rather than what she did because she accidentally gave them more fuel to create more fire against her.
@@EarCandyPiscesespecially the questions asked. I personally 100% understands what it means to be coloured. She’s not black, she’s a coloured SA. But I feel like when you break into another country’s entertainment, you have to learn certain things. They even do it in kpop. Korea and the US are different. Before they could do whatever the hell they wanted (in terms of literally doing blackface in Korea😭) but once they started to come over to America and try to market the black community, of course they have to change that. It’s not saying change who you are but you have to understand.
Like i said, I personally know what coloured is from past research. However Tyla I think is the first person I’ve seen at least in mainstream media that is that. She’s honestly the first nonwhite South African celebrity I’ve seen (unless you count doja cat). I feel like it’s the same in the rest of the US. We’re not new to Africans, we’re new to Africans that aren’t Nigerians and Eritreans/somalis in the mainstream for us. It can be very confusing to a lot of people. I think ebro or whatever his name is was right.
If you’ve never heard anything of South Africa, there’s no problem doing research, but it’s still offputting if you have no background knowledge. South Africans (especially non white ones) aren’t really seen in mainstream media (tbh i don’t even think I’ve met a South African and I’ve met a lot of Africans from north south east and west) and at least in schools you learn about typical stuff like apartheid but not race. Anybody coming over here claiming coloured is gonna look bad. It’s not even about not caring to do research it’s like ??? What is going on. And it doesn’t help that Tyla is very south Asian looking. If it was her sister who looks more African than south Asian, then it wouldn’t have been that big of a deal
@@chante41 oh my bad but that makes it worse cause like everyone knows charalamages reputation like this guys sniffs people chairs
I love that you brought up Megan! She has an amazing PR team, while being so authentic!
Yes she really has done the work!
Absolutely enhanced the strengths of her natural personality.
I think storytellers is the best type of media training. Not being just reactive but propose interesthing story in line with the narrative building for the character of the artist.
To be honest, I've never thought about it, but you might be up to something❤
Absolutely! There still needs to be something engaging
Zendaya and Tom are excellent at this. Personable, authentic/candid, but very professional and private.
Charlamagne is gross.
Yes he literally asked her did she use the bathroom so disgusting
He really has some major issues
Fr
He's really not , I want to know my atist politics. Ppl like tyla like to pick and choose when they want to be blk to benefit themselves
@@amorelockster1023thst is gross though
Beyoncé definitely won the lottery by having Mrs Yvette as her publicists from early on. She's the legend in this area. I mean, the media nightmare that DC went through with squad changes, I can't imagine this existing in today's internet reality.
It's a funny thing and someone brought it up in the comments here, how actors/actresses PR is squeaky clean now and perhaps unrelatable versus media training of people from music industry, just talking and doing whatever. I can sense it might be the matter of 💰, unfortunately...
exactly
@@bloodybardot I feel like it's also because actors can't show SO much personality that it overrides the roles they portray. Their job is literally to pretend to be other people. Music, however, is ideally supposed to come from the artist's heart, so knowing the artist helps us connect with their work. This is all black and white though; individual actors and celebrities are more nuanced.
For Ariana Grande what she said was really weird. I think it was an attempt at being "quirky" but it just came off as tasteless and tone deaf. I love my girl but saying that you'd love to meet Jeffrey Dahmer like he is some sort of celebrity is just so odd. I get saying he's interesting I think a lot of people find him fascinating but most wouldn't say that they'd love to have dinner with a cannibalistic serial killer. I also feel like out of respect for the victims and their families she should've known better. I even think one of the victims families talked about how they were disappointed with her remark and that it doesn't make you "cool" to say something like that. I don't know what she was doing but that was not it.
Honestly, I think the Ariana situation is just a reflection on how we as the general public consume stories like Dahmer's. Ariana is us. Humans have always been weird when it came to true crime stuff. But now that there's (fictional) TV shows and true crime podcasts/UA-cam channels (but with a twist! Like doing one's makeup, or eating a lot of food) over saturating and overtaking the actual story, it's so much easier to become desensitised.
People enjoy getting serial killer colouring books, they're buying merch talking about how hot they think Ted Bundy was, there have been penny dreadfuls that made tales of terrible crimes fantastical, there's someone out there who's supported a rapist & murderer even during the retelling of his crimes, then went on to marry him *after* he was *convicted* of those crimes.
Awful things seem very abstract & unreal when you hear about them in stories; it's not until it happens to/near you or you get an inside perspective that the gravity of it really hits you.
@@thecavalieryouth This is a really great point.
@thecavalieryouth none of that is okay.
@@abbeymurray7810 I don't think she was saying they were ok I think her point was that when something awful happens it's easy to act like some miniscule thing. We don't understand fully until it happens to us and we realize why that mindset is dangerous. But since we haven't experienced it we don't truly get it. It makes it easy to detach yourself from the horrible reality of it all which is very human. However worshipping a serial killer like a celebrity is gross. Some of the stuff the first commenter mentioned is disturbing and shouldn't be normalized. I do think we should give Ariana some grace I also think she should be criticized to a certain extent.
@Emma_thebooknerd She has a fascination with dark stuff. I also found it disgusting and couldn't believe she actually was saying that, and her team allowed it! That's insane. Which makes me think: was this a PR move? In the midst of the scandals she's been in, no publicist would allow that to air unless they planned it. Especially considering Ariana's immaculate image of a political activist. She never had scandals related to social groups and has always been praised for taking a more active approach for social causes. Why would they jeopardize that? Could the scandal be more profitable than her clean image?
Is it a coincidence that she made this statement after having cast Evan Peters, who played Dahmer, on her biggest MV of the new album? She also chose Penn Badgley, currently known for the psychopath he played in "YOU."
It all seems too coincidental, especially considering the statement she made.
the coloured identity is too complex to talk about on a show like the breakfast club. Her team should have not let her go on that platform
yeah they need to keep her off shows like that and keep promoting her in the UK and Europe
It’s really not though
@@planetkhemical it is. You're not south african, this isn't your chat.
@@chante41 LOL you have no idea where I’m from, you’re just yapping
@planetkhemical okay president general among the nation 🤣
I still can't believe Ariana said she wanted to have dinner with Jeffrey Dahmer 💀
yeah, I was cringing when she said that. I'm like girl, keep that in the drafts
Oh that's what she said. Arianna Grande sounds weird & strange. Why on 🌎 would Arianna wanna have dinner with a person like Dhamer..??
@@dashiajames1882 bc she’s always been a freak in one way or another
@@CamrynSuzanne I think it just shows her lack of empathy.
I admit it was bad timing but we all said and did dumb things like that when we were teenagers... give her a break! you guys don't call out Taylor swift for something like that but if it's ariana everyone's quick to jump onto the hate train 😢
sometimes when an artist tries too hard to be relatable it has the opposite effect and makes them seem insufferable. there should be a happy medium with media training where an artist is able to express their own thoughts in an articulate manner
Coloured and black people are not the same people in SA please guys 🇿🇦
@@pamaerysovershares7373 honestly, they’re not the same ANYWHERE. It’s just African people are honest about it. And black Americans are willfully ignorant trying to force this everyone is black , one drop rule, honorary black card nonsense.
But it’s really not “different” in SA. It’s just honest.
They are not the same people anywhere. African Americans just like to force the "black" label on anyone with a drop of African blood.
And coloured ppl are racist lets not to forget that they hate on blk SAns
I think KeKe Palmer has the BEST Media Training. You can tell by her responses that she's so charismatic and funny. Her viral responses to her baby daddy scandal, she has really come out on top.
For Ariana Grande’s case
Even if she’s recounting how the event happened and what she said , there is quite a difference between saying Dahmer is interesting and saying that he’s your dream dinner date + you’d have liked to meet him
And I don’t know what else she thought would happen when she shared this…, did she really not expect people to be outraged
Gross
I just don’t get why she’d mention it, it’s not quirky or funny it’s offensive and weirdo behaviour
it’s messed up to want to interact with a serial killer and it’s a slap in the face to victims imo
forgive me if im wrong but didnt she say she'd like to interview him, not go on a dinner date?
@@2980hh ua-cam.com/users/shortst7R7Ma9Ektw?si=nSCQG5R_AbSiFcHn
In the clip she says she would have liked to go to dinner with him
@@Oberatous-Udurabas you got me there!
She disnt say dinner date. After this she said she wanted to question him and pick his brain apart. @@Oberatous-Udurabas
@@enternalmoonlight she DID say dinner date
When you mentioned about how artists want North American money but don’t wanna deal with North America issues or understand what they are stepping to, I immediately thought of Koreans and kpop, and the constant CA and n word usage etc etc. And how Korean companies with media train for Japan, but not the u.s. and it’s kinda the same thing with tyla. She doesn’t identify as black, which is 100% okay bc she isn’t , but she/her team is 100% marketing her to black audiences (bet awards, the breakfast club) but they aren’t preparing her for it at all!! Yet you want our money. And this isn’t 100% her fault she’s doing as she’s told but like they are setting herself up for failure. Being back by a big machine has its faults bc u take the blame for the decisions of others, others who will never get called out
I literally just commented about the comparison to kpop! And I agree. Some companies do training especially the ones that target more black audiences but think of kpop THEN and now. I hate to dim it down but they literally used to do black face, say the n word on KOREAN TV, etc. but now you never see that. You may see some grills, durags and the occasional idol (and it’s always one that speaks English 😭) say the n word but compared to the past, a complete 180. And guess why? They didn’t care to market TO America back then. Having that fan base was NICE but not the target. It’s literally the target now so they had to change. Not who they are as Koreans but they have to understand what’s culturally insensitive here isn’t in Korea and vice versa.
Same with Tyla. Idc if Tyla identified as blue. I see her as a south Asian presenting coloured South African. Cool. But South Africans in general I feel like are new to the US. It’s not even about willingly being ignorant. Even if they aren’t that popular, then or now, we know Nigerians, we have Somali, Ethiopian models and a few Eritrean rappers. We have those south Sudanese models and a few North African rappers. Not new at all. But there aren’t a lot of South Africans here. Unless you count doja cat and I think Trevor Noah but both of them are biracial (idk anything about Trevor so I could be wrong) they have one white and one black parent. Tyla does not. Her dad looks south Asian and her mom looks south Asian and African mixed (to me-idk which is which but they’re both more than two things). Her sister definitely got more African genes than Tyla. And I think it’s not even that the girl isn’t saying she’s black, is the WORD coloured. That’s throwing people off. A lot of people are having a hard time understanding that it’s an entire culture. And I feel like she could’ve said that. I was already personally aware of this, but technically being just mixed and being coloured aren’t the same. Technically AAs are mixed. I have a good bit of European in me as well as some indigenous and Asian alongside the main African. That’s mixed. Latto is mixed. Cardi is mixed. Nicki and Beyoncé are technically mixed (beyonces mom is mixed) but that’s really all it is in America. If you have a black parents, you grow up in the culture, same with Asian or white or whatever. But coloured is its own culture in itself. It’s not just black and white, it’s a whole separate thing. And I think it would’ve been nice for her to elaborate on that aspect of why she says coloured other than mixed. Because I’m 100% positive that people think coloured = mixed and that’s why they’re upset. Why not just say mixed? Because colored is derogatory here? Then she could’ve explained the culture but whatever
@@kiki13451you make a good point with that last paragraph. In South africa, mixed doesnt really include anyone further than your grandparents. If they are black and your parents are black then you are black. If they are black and you have one black parent and one parent from another race, then you are mixed race. If they are coloured, and your parents are coloured then you are coloured.
Also, trevor noah identifies as coloured even though he has a black mkther and a white father. It does eventually come down to what YOU want to identify as since race is a social construct and south africa has a messy history.
Also, being coloured does also depend on what time period you were born. Before apartheid ended, if you weren't black or white then you were coloured. But now you could classify as mixed. Its very confusing and there are no set rules so I understand that Tyla could have been afraid of offending certain groups in south africa
This sounds extremely American centric. Tylas music is influenced heavily by her coloured and African culture, I don't see her marketing to any specific race but following what she grew up with and what influenced her. They are black and mixed cultures that exist outside of America so if she happens to be popular to the american black community that should not mean she is now be required to follow American ideals. Tyla is mixed with black Zulu in South Africa aswell as white and Indian however the mixed community in South Africa has a vast and diverse culture with heavy influences towards the black community here. She's stated multiple times that she is aware of the racist labeling of term colored that is embedded in American history and she accepts being labelled a black woman in the USA but you cannot strip someone of their cultural and racial identification regardless where they now are. If a mixed American celebrity came to South Africa which has happened, even though legally they're colored here, we still respect their American understanding to call themselves black even if it's not what we culturally and legally identify as black. Beyonce has incorporated alot black South African culture in her music and dances and although Beyonce would be considered coloured here there was never a narrative that she's appropriating black African culture as a mixed coloured women. I feel as if many Americans don't understand the racial nuances when it comes to the connotations of race here and end up saying things such as "Tyla is appropriating black American culture" it seems very tone deaf. Aswell as the sentiment of that all foreigner celebrities if they want an American audience should strip themselves of native understandings and conform to American standards. Tyla has shown grace to the black American community when letting them racially categorize her but I do think grace needs to be applied to her aswell when it comes to her american audience.
@@kiki13451correct me if i misunderstood but i feel like as a black person in america it really makes more sense to identify as mixed if you have very recent non black relatives. Or if you’re very light and have more eurocentric features and have a more equal percentage of black and non black ancestry. Like Robin Dixon from real housewives of potomac who does not have a white parent but her ancestry test results showed that she was 50% white 50% black. She’s a light skinned green eyed black woman. A lot of black people in america who don’t have recent racial admixture are about 90% black or a little less. Non black latinos are a different story and a lot of them aren’t at least 90% non white. Again correct me if i’m wrong. I was really invested in your explanation thanks for the informative read!
If you mean the n word as in 내가 [naega], that just means ‘you’ in korean though…
What a missed opportunity! She could have non-answered with "Actually this subject is really serious to me and my culture, so I want to talk about it and really do it justice on my own terms at some point." She would've not answered, looked caring AND made Charlemagne look like a clown if he'd pressed on after that. Publicists are so scared nowadays because of social media. They'd rather not do their job at all than take any level of risk.
She did well by not answering on that platform. Best decision she ever made. They were waiting to twist it and she didn't give them the bait.
As a South African who immigrated to Canada and has lived equal parts in both countries, the Tyla thing genuinely confuses me. She is not cocky, at least not anymore than she has a right to be. She's confident, sure, but there's also quite a huge difference between cultures in terms of attitude. Even within South Africa, there are quite a few cultural differences depending on race and other factors, but I can assure you that given what I've seen having lived in Cape Town, Tyla is not being some sort of "holier than thou" artist, and if she's being perceived as such, then people genuinely need to learn to understand that other cultures exist, because I promise it will make things a lot easier
Totally agree. Seeing her in the public eye is actually so refreshing, she's just so fun! I love to see my fellow SA girl shine.
She should stay in SA then nobody will call her that in America
@@whateverstaymad8309 would there be any reason to call tyla coloured like where would her race enter
Idk what to think about Tyla. When she first arrived with water I loved the song and her but now i just feel like I’m being sold a product constantly. I recently followed her on ig and now it’s mainly her on my for you page. Same with Tiktok. I also see a bunch of sponsored ads and anything with her name and face gets pushed to the front of the algorithm. I don’t think its organic. I feel she’s already becoming over exposed and that’s very off putting. What’s the angle with her? It definitely feels like we are being force fed her likeness over and over and its tiring. That interview did what they wanted. Which was for people to talk about her. Mission accomplished
Yes. It’s all manipulative marketing. Even down to the controversies. Me personally it annoys me that Tyla presents as so clueless
@@moethemoon its so annoying. One of her first mainstream interviews she said you’re going to see me everywhere. I was thinking you go girl, manifest it. But now I feel like she just repeated what her team told her they were going to do. They indeed did just that. So I’m very much over it because i know I’m being forced to see her every time i open my phone. Its too much!
I can still remember back when the public was tired of seeing Beyoncé. It was after DC. People said she was overexposed and they were tired of always seeing Beyoncé. But look at her now. They’re pushing Tyla like this for a reason. It’s been Beyonce and Rihanna for YEARRRRS. They’re both older and doing the mom thing now, so Tyla is here to fill the void. We’re only going to see more of her until she gets to the level they want her to be at.
I just find it weird that people are confused or upset with her for not claiming a black identity, when she’s not black? Why is that difficult to understand?
@@user-hb4zz4gh5e Nobody cares about her not claiming black. Black Americans are upset b/c even though she doesn't want to claim it she still is being put in black spaces and gaining awards that deserve to go to the black people who claim their blackness. That's what people are upset about.
In the USA a lot of people still adhere to the "one drop rule" where any black ancestry (no matter how miniscule) makes you black. Obama was called the first black president even though technically he's biracial. For Americans (which is where she's promoting rn) to see someone who clearly has black ancestry, not identify with black is strange. To make a point that you're NOT black comes off like being black is a bad thing (in the American historical sense). Unfortunately many people get their information from headlines and aren't going to go further to too why she identifies the way she does.
@@user-hb4zz4gh5e I thought she was black and Indian
@@princess_haziel In South Africa she would be called ‘coloured’, which is its own identity. Our racial categories (for lack of a better word) are not the same as in the States
@@user-hb4zz4gh5e I’m not talking about what people consider her as, I’m talking about what she actually is… people used to call Black people colored in the US, but we don’t say it anymore because it was a term derived from segregation
Beyoncé earned being private and mysterious I need the new girls to realize they have to work and use early Beyoncé as an inspiration not 2024 Beyoncé 🤷🏽♀️
exactly! Bey put in that work for 20+ years
They still deserve their right to boundries and privacy. They don't owe people any of this info, just because they're public personas
We also need social media training. (I hope it is a thing because it is all media at this point) The relatability aspect has made people believe that they should banish boundaries in order to make more content and get more followers and be more viral. A lot of scandals of the past decade (not all) tend to stem from problematic social media posts. Which is followed by never ending damage control.
Not necessary because we’re nobodies and most of it is common sense.
@@artheaux666well, it’s definitely not common sense to these celebrities because it’s quite often they post something thinking it reads well and can get their point across, or a video of them saying something offensive that they didn’t was. In fact, I think celebrities shouldn’t have social media on their phone. It should be on a shared phone that their team uses to review the posts and make sure there isn’t anything offensive or something to mark them look bad.
Knowing what to speak is important but i think some people will always be upset anyway 😭
I love the fact that the new batch of artists are not media trained,it makes it easier to know a person and see if you like em,their music or both,and whether or not you can or want to separate the art from the artist.
It’s weird to criticise a celebrity for not being relatable 💀
When asked to expose the gay and or downlow rappers he knew during his infamous Atlanta interview, Pimp C said, “See you work at the radio station it’s your job to ask that question, & me as a real person, it’s my job to know how to answer”
We’ve seen multi platinum rappers that people “love” do the absolute least in interviews including just getting up and leaving or cussing out the interviewer & they get praised and the interviewers get memes for it.
Happy bday and 100k loading 🔋
As a South African coloured, I was so frustrated they didn't allow her to answer that question. It's not that big of a deal and it's not that hard to explain! Like WHAT ARE YOU DOING??? I know South Africans have been trying to educate everyone on tiktok, but if it came from her mouth on such a platform as the breakfast club, it would have cleared it all. She did her own people such a disservice. They should have prepared her for it. I'm so disappointed.
I’m sorry this comment doesn’t want work. She’s answered the question multiple times and got a backlash every time. This is due to black Americans on ignorance about not understanding race because she’s explained it and people still don’t wanna understand that due to their own cultural ignorance.
I dont think its easy to explain what being coloured means to someone outside of south africa. If you think so then you dont really understand it and you could really offend others who are a part of your culture as well just because you see being coloured as one thing. Race is always going to be a sensitive topic. Tyla should have just said its a sensitive topic and that is not the place to discuss it. But i understand that she shouldnt have just ignored the question.
@@sunnysunflowers328It’s easy to understand. The issue is Black Americans don’t want to understand for a weird reason: the one drop rule and how racist and anti-Black race definitions have been in this country.
@BroJo676 yes its easy to understand but not easy to explain. There are exceptions because its not just a simple 1,2,3 recipe. Its a culture. Its peoples feelings and lives.
@@sunnysunflowers328 you and the other person are right. now here's my question: are YOU actually trying to listen to her perspective based on HER culture, or are you judging her based on your own while ignoring the explanation?
an apolitical south african popstar is an oxymoron. if tyla stands for nothing (refuses to talk about not touring with CB, her ethnicity), she will fall for anything. the label is trying to ride on her racial ambiguity and like you said that does not work for north american consumers. they are not building her career for longevity at all. i think media training for the new millennia should be crafted around the artist's personal values not around what is popular. how to say what you want to say the best way without room for ambiguity.
shes literally talked about her ethnicity multiple times its just not the answer yall want. shes not only black and shouldnt have to identify as such
@deszu It’s important to understand that while Tyla has a certain degree of popularity at the moment, she has not yet reached that echelon of fame where her presence on any platform ensures instant recognition by all. Tyla is very much a new artist. It is not far-fetched to assume that a significant portion of The Breakfast Club's audience is encountering her for the first time. Hence why her and her team sought the interview in the first place-to tap into a broader audience and extend her reach. Repetitively fielding the same questions is an inherent aspect of celebrity and it baffles me why there is a sentiment that Tyla should be an exception to this rule. We are all still getting to know her.
@@rodsitamara And let's address the recurring sentiment regarding Tyla's reluctance to explicitly identify as Black. This issue is not merely a matter of personal identification. When an artist makes a calculated effort to market to a specific demographic within the United States-namely, Black Americans-it becomes almost absurd to maintain an air of ambiguity about one's identity. There is an unspoken yet palpable expectation that if you seek the cultural and financial patronage of a community, you must engage with it sincerely and openly.
Her reluctance to clarify her identity, while attempting to benefit from the Black American market, reflects a broader issue. It underscores a lack of understanding-or perhaps a disregard-for the nuances and responsibilities that come with engaging with this community. The ambiguity she maintains may well serve to alienate the very audience she aims to attract. Perhaps it would be wiser for Tyla to focus her marketing efforts outside of the US to avoid this contention. This shift could mitigate the frustration felt by Black Americans while allowing Tyla to continue her career successfully.
@@AisleofSosu i agree. i also think the problem is her genre. she is trying to appeal to the R&B/afro-beats lane that identify strongly with their race and cultural background which bleeds into their music. her genre and regional demographic would have to adjust.
@@AisleofSosubut the thing is there is no ambiguity she has answered this question many times before and doesn't want to anymore and that's shouldn't be this big of a problem. If she for millionth time doesn't want to talk about her race she doesn't have to.
Rihanna, to me, is one of the last artists to successfully master the art of meshing relatability & mystery.
Remembering the 90s, artists were more private and we wanted them to be “authentic and real”. But now it seems that it’s the other extreme where artists are one post or video away ruining their image.
I agree, but asking about an injury that causes you to be inconsistent with what performances you put on and what performances you don't while appearing on at an award show, not too long after would lead to questions and the least she could've done was provide a redirection of some sort. That is not a private matter as it affected her potential fans and her actual fans and it also would've given her a chance to clear up some things she didn't choose any of those things.
@@angelr5694 I am sorry, but someone’s medical issues are a private matter
@@angelr5694 Lol no, the occasional performance is much different than a rigorous global tour where you're nonstop traveling, rehearsing and performing. and obviously her private health information is nobody else's business. Period.
0:03 She doesnt interview well very well. Thats why she became mysterious lol.
@@SinfulCadence i think her interviews are just fine she stopped interviewing bc ppl picked apart every word she says, like all celebrities
Tyla not wanting to talk about Kai Cenat in interviews makes sense cause they seem like genuine friends and what else is she supposed to say about the “jokes” anymore at this point publicly 😭
She didn’t had to respond to that bullshit question. He was trying to set her up…
Correct 😮
He told her team that he was gonna ask anyway. They should have prepared her to either answer it or redirect. Or they should have cancelled the interview. Her team set her up
@@kennyb1588 prepared for what ? To be sabotage by these unethical Messy ass bloggers ? See the fact that you can sit there and say some shit like that, she has every right to ignore those stupid ass questions.. if he wanted to know . Tell him get a passport and go travel to get educated about other black nations cuz it seems like that’s every black person issue in America.. y’all are so oblivious
It's not a set up if this is what the audience is wantinh
@@destined2bebossy oh please 🙄
what Audience- America?
They can spend all day talking about Race and don’t get bored ..thinking someone that comes from a different country who is well educated on the matter of Race and ethnicities will sit here and discuss with a bunch of people who don’t even know where the came from or even know anything about their own ancestry trace 🤔
I would’ve turn my head too,
because no matter what she had said they would’ve Turned that around on her - and made her look bad .. she’s not fool
seeing her talk about what media training should involve reminded me so much of Sabrina Carpenter. that girl is so good at holding her own in an interview, being fun but never letting the conversation get away from her.
@@sxbzi7937 Disney media training is elite.
This will be another banger. I can feel it
I hope you like it😭🤞🏽
@CamrynSuzanne girl all your videos are good
no literally Tyla is just existing and representing South African culture, and it's super annoying how people in the US are expecting her to disavow her coloured race and culture 🇿🇦 los ons.
also tyla has spoken about being coloured many many times, people in the US keep being obtuse, South Africans have explained it all over the internet but they refuse to learn and listen to people outside of the imperial core. she owes no one an explanation anymore.
either learn about other cultures and adapt or stay mad and ignorant at things that have no impact on their lives.
She’s in America-colored is not a term we use lightly here. If we had an American artist go to SA using a throwback slur, you’d have questions for that person. This is such a silly take. Third world countries have this blindness to the dark history of black Americans. Ignorance on your part really.
@@artheaux666But SAs explained that coloured means something different to them, they didin't ignore your history, they acknowledged it and made the difference clear. Learning other ppl point of views is quite educational considering the fact that you guys aren't great in geography. Also every country can be ignorant to Black American history, not just "3rd world countries".
@@artheaux666 so she should disregard her culture and race because amaeircans refuse to learn about other cultures??? poes.
@@artheaux666the slur in this context is an entire racial and ethnic identity with its own culture tho and has an entirely different meaning than the one used in the US, if you don’t want to call her that it’s fine but you can’t rename her identity because that’s not your choice
Tylas interview was so bad like looking back at your reps instead of answering is giving child having a parent answer for them
YES.
@@SKULLKR3W THISSSS
They should have given her a prepared statement or something cause if she answered it and then Char kept asking he would have been the one that looked odd
Lets just say that interview was extremely awkward
Y’all are exaggerating like hell. It wasn’t THAT bad😂😂
THAT CLIP OF ICE SPICE WAS SO GOOD I HAVENT SEEN SOMETHING LIKE THAT IN YEARS OMG I SHOULDNT BE THIS SHOCKED AND PLEASED
Congratulations on 50K Camryn your one of the best commentary channels currently doing it! Im manifesting 100k by the end of the year for you!
Thank you 🥹🥹🥹
🙌🏽
Tyla definetly needs media training, I don't think she is cocky but it definitely comes across that way with the way she answers questions and even with some of her acceptance speeches. Public attitudes really matter in the long run, how people feel about you can have such a major effect on your career as a public figure.
I get why she may be frustrated but not everyone is on tik tok and not everyone was a part of the discourse abt her race. She should've just simply explained that being coloured is a cultural and racial group in SA, with black, white and Asian ancestry and she could've simply said that her music is a way that she can connect with and celebrate her black ancestry and present it to the world. Simple
yeah, I didn't ever. get cocky persay but rather confident (which there's nothing wrong with), I just think this interview didn't translate well
@@tinaye8638 but she has literally explained her racial identity like three times already. no one is listening to her at all, yall just hear the word colored and try to eat her head off.
It’s called confidence and she has the talent and skills to back it up
@@tinaye8638it’s exhausting to constantly speak about her race and identity when it has nothing to do with her music. Do other artists constantly get asked about being black or white?
I think tyla or any artist has a right to be like im not answering that period. Thats not being mysterious, thats just keeping somethings at home lol especially for something like identity politics thats not something people get to tussle with you about. There’s some sensitive topics whether we perceive it to be so or not. I also get not wanting to get political when thats not the brand you’re trying to establish. I applaud her for being bold enough to be like nah no comment where a lot of artists might be pressured to acquiesce to every PR whim imo
her choosing not to answer was worse than answering
Tyla did Right….. because folks would have been OFFENDED just to be upset no matter how she answered. 😅
@@archivesunset4214 by your judgment. People have a right to gatekeep info no matter how it “looks”. To me it looks like she doesn’t care to speak on that so who cares? I dont judge her for that.
@@kaiymariewalker8823 she could've easily answered the question without pandering to one side. she chose not to answer and instead pissed off both sides...
@@kaiymariewalker8823 I think for me, looking at a business standpoint, it’s not the not answering part but the way she looked back at her team that makes people perceive her as arrogant. And maybe I read too much into it but it also wasn’t a look of timidness/unsureness but of “why are they asking this, tell them ion wanna answer”. Instead of saying she doesn’t feel comfortable answering OR finding a way to pivot using a joke or something. Unfortunately the business and industry hinges on people perception and optics and not what is correct or right. She shouldn’t have to answer what she doesn’t want to, but she has to learn how to do it in a way that doesn’t make her seem rude.
Why can't the conversation strictly be about the music though? The issue with Charla and media personalities like him they always want to see artists "break character" so they purposely try to get under their skin or make them uncomfortable and it's so annoying to watch Tyla is a soft spoken sweet humble girl why do that to her? For what? And then get mad bc she doesn't want to answer questions that make her uncomfortable? I wouldn't care where i was in my career i would still pull a beyonce and remain quiet, mysterious and only drop music and perform that's it that's all!
Good evening: They truly should just be about music. But I think they try to get as much they can outta the person, they're interviewing. But regardless Tyla should've been prepared. If she was she'd already know how to dodge these type of questions & how to answer them. Those were some simple and easy questions. CTG is known to ask strong questions like the ones he asked. Maybe inter-
view wasn't about just music but I agree.
It’s the breakfast club. This isn’t an interview with Rick Rubin. Lol. They’re about celeb gossip so of course they’re not gonna ask her a bunch of questions about the music.
@@Planetunknown-n9i I call bs on that cause they keep it about the music when it's the men
@@RamboQuellz no they don’t. They always start drama with the men. Especially charlamagne. Angela tried to focus on the music but both envy and Charla try to negate it back to male egos and start drama. That’s why they always come up there and steady going off on charlamagne and call him a chatty patty. Besides, during the day all they do is report celeb gossip while on air. It’s their rep and it’s been their rep for yrs.
Artist who actually want to talk about the music go to specific interviewers and journalists. Definitely not toxic platforms like the shaderoom, Hollywood unlocked, TBC, etc. It’s better to just do what beyonce does and record behind the scenes process of the making of the album. Make a documentary.
I deleted all my social media almost a year ago because I realized I didn't care about the personal lives of people I didn't know. And I also don't want people that arent close to me to know details about my life. If Tyla has a lot of stuff she didn't want to talk about I don't see why it's such an issue. It's no one's business. HOWEVER you can't agree to an interview and then just not answer questions lol just don't do interviews
I agree 💯, it’s gotten out of hand.
Yesss, it definitely needs to make a comback bc folks are ruining their careers when they don’t need to😕😕
Tyla was in her right to refuse questions that have nothing todo with her art. The interviewer was being unprofessional and the way he reacted to her setting boundaries was also giving major red flags.
The early 2000s was like a build a star factory. Britney’s old interviews after her debut are handled so well, especially considering she was a teenager being heavily criticised by people much older than her
I’m so over artists and these perfectly curated BRANDS. In the past you knew your favorite singer was an ARTIST. Nowadays they’re just performers. There’s no heart or honesty in their music. You don’t even know who these people are anymore. We know who India.arie REALLY is, we know who Jill Scott is and who Erykah Badu is…. They write their music. These artists don’t write their stuff, don’t sing, don’t dress themselves, don’t answer questions… GOOD LORD!
THANK YOU!
Word!
@KrissyKayyy exactlyyyyy!!!! And force feeding the same kind of people. All sing the same, all the same lyrics, all the same look.
@KrissyKayyy …….YES! I’m just glad I was alive during the 90’s and early 2000’s! Music was 🔥🔥🔥🔥🔥 we had talentless people too but damn… lol I mean we had the Ying Yang Twins but their music was hittin!
@KrissyKayyy people used to talk down on jlo, “oh she doesn’t sing her own songs”, “those aren’t her vocals” but now it’s just accepted and then they get on stage and can’t do anything. Normani can’t sing live, Tyla can’t sing live, a bunch of them cant. A lot of the guys can’t sing either! I heard Chris couldn’t survive without autotune 😂 🤷🏻♂️
all she had to do was say she was a proud South African woman/artist and her music takes influence from that. idk how she fumbled that so bad.
C'mon if she answered that they would have pressed more. There was no way she would have won.
She's explained it in multiple interviews, Americans just don't want to comprehend that she is Coloured not Black..
@@anthonymweti8564 they want her to claim blackness so they can post her family and say she's not black and she's cosplaying blackness.
Congrats for the 50K well deserved🎉 As an African who lived in Europe and now in North America, I find it so interesting/wild how PR is done for artists on this continent. Like I get why Tyla was so confused but as you say : training is needed, even more for US market. Curious to see if the rest of the world have the same issues.
thank you!! and I completely agree, there is just different prepping and training that may need to be done for that US market
TYLA has pretty much just started out in her career. She’s very talented and could become one of the biggest stars of the 2020’s but her team needs to get her on stuff that will have her image in a better light. Tbh if they had her do some vlogs every once in a while and showed how she’s making songs or even just how she goes about her day she’d have a much better time online. Some people have said that her team thinks she’s bigger than she is and i agree with that somewhat but she truly was the breakout star of 2023. I think the breakfast club was too early in her career. She should’ve waited until she was bigger than she currently is. It doesn’t help with her at all when she canceled her tour because of her injury becuase people were saying she only put that out because ticket sales were low. She did great at the bet awards but in my opinion people expect her to be the next beyonce or rihanna. She has a lot of pressure and a lot of eyes on her as well. I loved her album and her performances. I hope they change her image up
Yeah, I love these suggestions. I think she has time but her team may want to go to the drawing board in that aspect because she has tons of potential and I don't think it's a huge stain but it could become that foresure
That’s true. I also think her team should focus more on other demographics like the Asian and South American audience. Get her a feature with Bad Bunny, and the KPop idols and maybe Ariana or Sabrina.That way she won’t have to constantly deal with the race issue and BAs
ugh your video topics are always so fascinating, and the way you break everything down and lead into the topic and wrap everything together is so smart! congrats on 50k
Thank you so much! I always see you in my comments and I appreciate your support ❤️
Am I the only 1 who notices the facial expressions Normani be making when answering questions..?? Like i saw a interview where she was ask " Can we expect any music..?? " She literally made this face like she was pissed & tired of that question.
Because SHE is tired! Which is why I support Queen 👸 just going at her pace. 😊
The album was lackluster
@@Blowfish3234we waited so long and it was mid mid 😂
@@jenesishunter9674she’s tired? Bestie, it’s her job 😭
@@jenesishunter9674: If she tired then she need to retire & stop making music. As a artist ppl are gonna ask those questions & you can't get overly sensitive & mad.
This video had me thinking about the times that Mariah Carey derailed or took over a question with her wit e.g. "I don't know her" and "M&Ms... they come in a package that you can carry wherever you go." lmao
I have to use that second one! 😭😭😭
As a podcaster myself (HYPE A) I would respect those questions that don't want to be asked.
Also, the Hannah Montana edit took me back to my childhood! Lol i love it
glad you caught it😂
It’s not even about her “not wanting to be black”….it’s the fact that her team believes that it matters enough to Black Americans that if she denies being black then we deny our support…which is not true. She wouldn’t ..or rather her team wouldn’t be the first people to make that assumption. Tinashe said in an interview once that her career didn’t pop off like she wanted it to because the Black American’s didn’t embrace her because she’s bi-racial and her non-white parent is African. Which is just a complete lie.
So it’s really like Ebro said…a lot of these artists…a lot of these “outsiders” and “foreigners” if you will clamor for that almighty Black American co-sign so they can make USD, but they don’t want to navigate the intricacies of the Black American experience in order to relate enough to get the co-sign they’re looking for…and we can’t say they’re not looking for approval…otherwise they wouldn’t be attending Black American centric platforms and events.
Her not answering the simple questions does give off a “pandering” vibe and is definitely why some people say Tyla just doesn’t pass the vibe check.
Pandering to who? It doesn’t feel like pandering to me.
@@lalaland2107 Pandering to the audience of the Breakfast Club....who are mostly Black Americans. She wants to be in those spaces in order to boost her music, but does not want to answer questions to connect to said audience.
Tyla’s reaction was cringe. I wish she had declined on her own. The way she kept looking back like a puppy with their handler was not a good look
@@MISSMADISONMEDIA this!
I agree I wish she stood up for herself instead of relying on someone else
Even Beyonce said dumb things in interviews back in the day 😂 everybody's human. However yes agencies and labels used to media train their artists for their own protection and also to not speak about politics or religion in order to stick to their roles as artists and entertainers. I believe they are not Media training on purpose in order to cultivate clout press. It's intentional.
it’s funny how people constantly say that beyoncé is robotic and too perfect when in reality she’s very well media trained and polished. her whole career they tried to set her up in interviews and she never struggled and handled it very well and i think that’s one of the reasons she stopped doing interviews. this new generation is obsessed with artist artists being “relatable” and authentic but as soon as they’re not being cute and corky they don’t want relatability and authenticity no more lol
04:55 i can garantee you that people outside of us are not obsessed with race like americans are
They may not be, i’m simply saying the fabric of this country has unique origins that have strong race implications. That cannot be ignored or erased
At first When you spoke about how you agree how they have the right to ask Tyla those questions, I was not agreeing with you , but now how you explain it , Its Tyla's responsibility to cope with the redundant questions, offensive questions and simply toxic questions, she is a celebrity , Love your video
Trust me I love how you put these videos together
Thank you so much!!
Chefs kiss to this video! I do believe that there is a “relatability troupe” that has completely gotten out of hand! It seems as if the industry is strictly catering to 14 and 15 year olds and why celebrity responses to serious questions are so juvenile. Everyone wants to be a meme or have some sort of shock factor to go against the gain as opposed to establishing true artistry
Ah thank you! yeah I agree with you, we at least need to find some balance here
The world just wants the artist to be themselves but also some level of professionalism. Today it’s like dogs off the leash
Great video, as always . Also, I still believe that medja training is still needed cause even though relatability sells (it still does, and I feel like it's still a good factor), it needs a balance with training for the unexpected.
🎯
Thank you so so much! yah I think there should be a balance foresure and that's beginning to be missed
8:54 I mean, a human can answer/not answer whatever they want to. You can certainly ask whatever, but a human can choose what to say. Charlemagne’s take is so entitled
congrats on 66k n happy belated! this video/topic is real... I needed it, personally.
I think it’s not so much about balance, it’s about perfection. The best media trained artists are the ones that people THINK have no media training when in reality they are probably the ones that have gone through it so intensively that the artist makes it looks effortlessly.
That's how renee rapp got me questioning if she had intense training or if she's just naturally like that :')
the fact that tyla reacted to that question like that baffles me. she knows damm well that the literall reason she is famous is because of her african pop beats, and her culture/identity. the way she looks back at her team like a child shows she can't understand what she's supposed to do when a question arises that she doesn't want to answer. news flash dlash that's going to happen a lot
Answering questions to deliberately uneducated and ignorant people, who want you to subscribe to the one drop rule to make them comfy after answering it before and said uneducated people being upset because you are mixed and identify as mixed and later declining considering the reaction you got from these uneducated people, is some how wrong?
Please stop playing into that god damn stereotype its giving daft, all that access to info and you continue to act like this.
I have been into Kpop for over 15 years and when I say some of their media training is the best like artists and actors are prepped for any question that comes their way and I seen some crazy interviews but because they are trained the way they are over a period of years before even stepping on stage they know how to move
from tylas response at 5:16, i feel like they must’ve had some kind of discussion about what NOT to ask her within this interview OR she’s been told she wouldn’t be put in those situations anymore. somebody fucked up lol
They, being misogynistic interviewers, love to bring women down. He just loves the drama bc how do you mean when you say you won’t ask someone something personal yet they needle TYLA about her background. If I was blind I would’ve assumed this was a police interrogation.
You made a topic that I wasn't very much originally interested in, interesting and clear.
You're a natural at video essays. Your communication skills and charisma really stands out.
this might be a bit harsh but i honestly dont even feel like tyla is a real person, shes beautiful and talented but everything about her is something that her team pushes out, like shes some sort of product. I dont blame people for thinking shes an industry plant or got connections in the industry. She made one hit and is on the front of EVERYTHING. Is her success actually authentic or was it all planned by her team
this i feel like a hater for not loving her as an artist because nothing about her is objectively bad and she’s a beautiful girl but it just seems so forced. 1 hit and a grammy? something abt her feels inauthentic and i feel like she is only being pushed and celebrated as much as she is because of her look
@@leena5875i mean, she has an album that seemed to be doing well. I think she did songs before her debut too. Maybe it seems random to you because you haven't heard of her before? She could've worked behind the scenes and finally getting her props
Are you trying to say her personality and her as a person seem fake? I got that vibe as well from her, but nevertheless she’s talented and beautiful like you said
like are you okay??? she's been popular in South Africa and then Africa and then the world. just because YOU don't know how she blew up doesn't mean she's not real or an industry plant?? your entire poes actually.
@@jamesbuchananbarness lol you're a heavy tyla fan and I can tell from the amount of comments you made defending her. You got ppl from Africa who didn't know who she was until that water song came out. Chill out bro, she not gonna let you hit 🤣🤣
You forgot Sade and Lauryn very mysterious and with beautiful quotes and gems 💎 ❤❤❤❤ i love women who have something to talk about without putting their life out there and they still can handle interviews uhh I miss them.
Our Moms know each other, we saw her at dinner today. Keep up the good work love!!
Awe thank you so much!!
It's frustrating because it was just amateur. Nothing wrong with the questions and nothing wrong with not wanting to answer. She just didn't know how to deal with it, which is crazy, considering her celebrity status. If anything, it was just awkward to watch.
Something wasn't right with that Tyla interview. Not just the race question but the ankle injury. Girl was so scared she looked like she was held hostage.
Yeah well I mean if I answered the question multiple times then I got backlash each time due to black American ignorance I would be pretty wary of the topic too
@@LoveMera_x right??? she literally cannot win with them.
@@LoveMera_xshe looked slow.
@KrissyKayyy omg why do you care so much ?? Y’all are soooo weird
@KrissyKayyyYou are not a Tyla fan, you don’t listen to her music so what’s your obsession with her personal life?