Setting up Facebook Ads Domain Verification and Using Aggregated Events
Вставка
- Опубліковано 28 лип 2024
- Having trouble with your Facebook ads? Wondering how to verify your domain and use aggregated events for your Facebook ads?
In this deep-dive tutorial with Facebook expert @AllieBloyd, you’ll learn how to optimize your Facebook and website settings to measure your campaign performance.
Learn how to set up the Facebook Aggregated Events Measurement tool to manage and configure web events for your Facebook ad campaigns, how to prioritize your events, and why you should prioritize the pixel over a custom conversion.
Finally, get suggestions for reliable third-party tracking solutions to help you track your Facebook ads data hands-free.
🔔 Subscribe for More Social Media Marketing Tactics
-- www.socialmediaexaminer.com/sub
🚀 Visit Allie’s Channel for More Facebook Marketing Tips
-- / alliebloyd
🔗 Find Resources and Tools Mentioned In this Episode
-- How to Use UTM Parameters to Track Your Marketing: A Beginner’s Guide [Video]
• How to Use UTM Paramet...
-- Highlevel: www.gohighlevel.com/
-- Hyros: hyros.com/
🎧 Subscribe to The Social Media Marketing Podcast
-- www.socialmediaexaminer.com/s...
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: www.socialmediaexaminer.com/zsyx
00:00 Intro
00:40 Why Domain Verification is Important
01:25 How to Verify Your Domain for Facebook
02:33 Domain Verification: DNS TXT Record Method
04:00 Domain Verification: HTML Meta-Tag Method
05:10 Why Aggregated Events Measurement is Important
05:52 How to Setup Your Aggregated Events Measurement Tool
08:37 How to Track Your Facebook Ads Data
#SocialMediaMarketing #FacebookMarketing #FacebookForBusiness
📈✅ Need more Facebook Ad Optimization Tips? Check Out Our Playlist: ua-cam.com/video/MTZUcLoA-48/v-deo.html
Holy crap thank you for saying that bit about aggregated events at the end. You saved me lots of frustration.
WOOOOW THANK YOU SO MUCH
I NEEDED THIS
THANK YOU THANK YOU THANK YOU
I'm so glad it helped you!!!
Very informative and great explanation, thanks!
So glad you liked it!
thank you so much
Thank you for the great info!
Thanks so much! I'm really glad you liked it!
thanks so much
Your efforts , deserve 1M views on this video . LOVE FROM INDIA 🇮🇳♥
I really loved the way u explains ...and here I got the best Digital Marketing channel that is helping us effectively. 🙏🙏🔥
I'm so glad you liked it!
Not really using paid adds, but it was interesting to watch this video. Thanks for sharing such a valuable information!
I'm so glad you found it valuable!
Thank you for such a wonderful explanation. Could you give me more information on the Prediction Model you mentioned @8:55 with regards to tracking data? Also, please share any article where you received this information as you mentioned that Facebook itself tells this. Thanks a lot!
The prediction model is not something where they tell us how they're doing it, but it should be known that this data is not fully accurate. That's why you want to verify your own data in the back end using UTM parameters, CAPI and verification in your CRM or e-commerce dashboard.
Great. Let me know what tools handling for your video presentation.
They use adobe premiere and after effects!
I enjoyed your video , do you have a Social Media course thnx
Thank you so much for all this! please I have an issue with the button " click verify domain " wich is not showing green so i cant click on it to verify the domain do you maybe know how to fix that? and also after i have istalled the pixel code in the header using the pugling insert headers and footers should i paste that meta-tag for domain verification right bellow the pixel code or? please if you find time to answer me it will help me alot. thank you and have a nice day.
Allie you did't mention the API Token where you place it.
Does setting up the aggregated events, prioritising from highest to lowest can also help to speed up the 50 optimisation events in learning limited?
Learning limited is based on several factors, such as number of conversions, audience size and ad objective.
Please make a full detail video of fb ads with go high level integration & what are the things we can use in that & how to use go high level properly. Please make a video on this 🙏
I have videos on this on my channel, check them out!
Can I ad more than one page to one ad account?
Love your walk through! However, I'm having trouble verifying my domain still. Do you know the steps to take if the domain is "verified by another business manager"? My company doesn't have another business manager so it's not like i can request it from an old account and Facebook hasn't gotten back to me on how to solve this. Does anyone know how I can fix this?
You have to have it removed from the other business manager. Someone else must haver verified it in their business manager. You would have to contact anyone who has done work for your company on facebook ads to see who has verified it and ask them to remove it from the account so you can verify it in yours.
How do i deduplicate events?
If a business has several clone websites for different countries, do you recommend 1 pixel per website, 1 pixel per country for all websites or 1 pixel per website per country?
If all the customers would be the same type, and the focus is the same, then you can have 1. You can also have several if you want to keep them more separate but 1 would be fine in this circumstance.
@@AllieBloyd okay, so we basically want a pixel per "business purpose - audience". If we have very different audiences, then maybe we can have pixel A to be used for every country for business purpose A, and for the other very different purpose (B) we can use pixel B.
Is there any difference on creating the pixel per ad account instead of per business manager?
Thanks for your content! Helps me stay up to date.
@@Guilopes99 Yes, ultimately the pixel is gathering data on ideal leads or those who will buy. If the audience or the product/service they will buy is different, it's best to separate.
@@AllieBloyd in our case is for a more corporate / institutional presence and related communications, not even for selling purposes so it looks even a bigger difference 🙂 thanks!
Do you recommend creating them at ads account or business manager?
Hey there I’m hoping you could possibly give some advice and insight on three specific questions.
Since post IOS as you’re already aware has caused data loss in ad reporting.
To address this I’m using CAPI which I hired someone on Upwork to help me set up using google tag manager for events to be sent through a server as well as my browser.
Which has worked to send all of my events including purchase events to Facebook.
But the problem is, even though Facebook is receiving the purchase events which I can see being tracked in the events manager…
For some reason only some of my purchase events are being reported back as conversions in the ads manager, and I’m not able to get accurate data to know which campaign or ad set the sales are coming from.
So with that said I have some quick questions I’m hoping you can help me with…
1) Is there anything else I may have missed that is causing Facebook to be unable to link the purchase events to the ads in the ads manager reporting?
2) Does running ads without the data being picked up properly by Facebook “dumb down” the Facebook AI resulting in an impact to all my ads and future ads I run?
3) How do you determine to scale the correct ad sets when not sure which ad sets are doing well due to data not being received accurately in Facebook?
This is still due to ios14. I use highlevel to verify where all events are coming from (our CRM). We also use UTM parameters for all conversion campaigns to track them back individually. You can't make the right decisions if you don't know where the purchases are coming from.
When copying the pixel to headers and footers, I found that there is a Facebook domain verification code. So, Do I need t to paste the pixel under the domain verification or does the Facebook pixel needs to be first? Also, can I remove the Headers and Footers plugin after I insert the code, and its need to be in place in my dashboard? thanks
The code can be installed in several ways. I like the DNS TXT record personally. You can paste it above or below in the header section as well. No, you need to keep it if that's the method you're using.
What if it's not your domain but you still use it? Like setmore to book appointments
although my domain is verified, when setting configure web events via aggregated event management, my pixel gets displayed as unverified. and my domain name is incorrect as well. all other places, i check,my domain name is correct. pls help out
amie,
I have a problem, can you help me? I verified my website with my business Facebook page. I ended up deleting my personal account that I used to make that business page because I was very confused and I wanted to start over. I figured that Facebook business page would be deleted when my personal account was deleted . Nope! I need to release my domain from the first business page but I have no way of logging in to release it. I have made a new page but I can’t connect any shopping because I can’t verify my domain. Do you know how to fix this? Thank you!
I went to my settings in gumroad and I don't that tracking code.
Hi, Samia! Try these instructions: help.gumroad.com/article/255-facebook-pixel-tracking -Mitch
@@SocialMediaExaminer Thank you so much
I usually use Google Ads. Man, FB ads is a joke. Poor UI UX just to set up simple campaign.
Not accurate tracking.
since they are no longer have analytics platform like Google Analytics.