Red Bull: The Real Story Behind the Can
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- Опубліковано 8 лют 2025
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Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world. Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987 in Chakkapong, Thailand. In Thai, daeng means red, and krating is the large bovine called "gaur." The Red Bull company slogan was "Red Bull gives you wings", prior to a class action lawsuit related to the benefits of the drink in 2014. The product is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Flying Bulls [actually owned by Dietrich Mateschitz], RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, New York Red Bulls, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records.
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Thank you very very much for doing this video. I as Thai, I have been very unsuccessful explaining foreigners that Red Bull is from Thailand and this video explains it all better than I could.
I am also Thai but you have bad grammar
I am from austria so we two have a problem
jarupongch สวัสดีฮะ
i noticed a ton of thai red bull in chinatown as kid and was often told to avoid it due to misinformation. this is a really awesome brand origin story
What was that misinformation?
That is why I pay the little extra for redbull. What they do for the extreme sports and other "venture" communities is outstanding. Even people who hate energy drinks can appreciate the content that is made thanks to redbull.
You'd probably help out the company even more if you had bought some of their stock.
I will give you a little tip to get red bull for next to nothing. Go grab an 8 pack of red bull then scan the barcode of one individual can on the inside. You will only pay for one can and if you get caught act dumb.
@Miguel Vieira Lol, Miguel, in Kazakhstan, there you can buy any red bull 250ml for 1.19€, or 1.15$, idk. its 450 KZT
Been a fan for years because they sponsor extreme sports!
Youre absolutely right! I did extreme Sport myself, and hosted countless events. I can assure you, before Red Bull came, everybody thought where just crazy troublemakers, now we compete in Olympia!
Many people are shock to know that Red Bull actually from Thailand.. But us as Thai people... Been explaining this to other foreigner friends that's red bull came from thailand
Nice videos man, you came up on my suggestions today, and I've already watched around 10 episodes. They're really well done, especially for such a seemingly young channel
"its America why not start a lawsuit" hahahahahahaha
And earn 6.5 million because of it
Have you ever been been to the U.S. or lived in it because your ignorant statements make it seem like you haven’t. Americans don’t just go around suing people, the majority of Americans are hardworking and have jobs, it’s just the idiots of America that think it is easier to sue.
@@DaebakMonkey true..!!! Bud still America has to many idiots who like to sue to much for no reason.. Instead of taking there own responsibilitys.. There are still to many laws that make that possible.. To many different states and to many different laws... Per state..
Fu*k
@@bomba7197 They should have fined the complete asscramp who filed the lawsuit at least 100 bucks for generall assholian behaviour and wasting everyones time
Great story of two businessmen who collaborated together to make Red Bull an international success.
Interesting fact: During their night-club promotions, they would often toss empty Red Bull cans onto the floor, to give the dancers the sense that the drink was in high demand :-)
Thats just bullshit. Why would two people bring empty cans there instead of full ones?
@@offefone1669 looks like you kinda missed the point here
@@spiral4705 He sure does he2
MOREthanMelus I highly doubt that. I am Austrian, I attended in more than a few Red Bull events in the 90s already and what I’ve seen was high end marketing of the category “reputable”. There might have been empty cans on dance floors and around but since the drink was often passed on for free in the early years there also was a fair amount of people to be seen drinking Red Bull before. Simple like that.
@@offefone1669 did you even read? To make it look like there is more circulating around and it's in higher demand
Thailand may not be a very prosperous country But Red Bull drink Really born from Thailand And 20 years ago I used to work in the Red Bull factory in Thailand 😊
@@fajar1398 try m150
*Now we all know why Red Bull got rid of their slogan: “Red Bull gives you wings.” Because of an all American class action lawsuit...Americans will sue for anything.*
it's still used
Red Bull and Kratingdaeng both available here in Indonesia, but the RB being sold recently, people more familiar with the thai brands. Funny thing is that I have a childhood friends whose parents own lipovitan factory in Indonesia, and when I play to my friend house, they often serve me lipovitan as a daily beverages, taste better (for me) than RB and Kratingdaeng.
I love Red Bull from Thailand🇹🇭🇹🇭🇹🇭🇹🇭🇹🇭
And now Red Bull are going to build a hypercar with Aston Martin..
Ali Amid *have, it's coming
Ali Amid iii
Soon they are gonna build jetliners competing with Airbus and Boeing? Soon they manufacter guns. Red Bull are about to conquer the world
HardcoreSarge101 ja
Nefus1988, no, Red Bull Racing is more of a F1 Racing Team sponsored by Red Bull vs. Red Bull the brand. They have a partnership with Aston Martin to design and build their F1 cars so it's more of a project to show of thier technologies.
I hope i am not the only one having an urge to drink red bull after watching this...
lol of course you do - this video used the same techniques that tv adverts use
6:18 Felix confirmed for best "girl" ;)
google Alan Euctace
IchBinEin lmao
IchBinEin I'm surprised u saw it too 😂😂😂😂
also at 11:08
saw what?
Yep, their marketing has definitely worked. The only reason why I recognize them is because of F1
i did press pause to see the girl.
Marc-Alex Desjardins ome too
*Boy
@@CupoChinoMusic just Thailand things....!!
Me too😁
Which part?
In foreign countries, you call it "Red Bull".
But in Thailand We call it "krating daeng"
I'm proud because it's Thai products.☺☺☺
ถ้าไม่มี Dietrich Mateschitz กะทิงเเดงคงไม่ยิ่งใหญ่เท่านี้
@@booneboone6979 enliglish version red coconut could be a good holiday special
@@booneboone6979 ถ้าไม่มี เฉลียว ไม่มีกระทิงแดง
2018 Thai here. No coups. But we have a meme war against the government and the bikers instead.
wew what a society we live in
Sad how Red Bull is so expensive nowadays that I as a factory worker wouldn't even consider buying a can.
buy it in Thailand, very cheap and effective, it goes around 0.3$ per bottle
For us in Thailand. It cost around 0.4-5$ per bottle.
1.20 euros (1.48 dollars) for a 250ml can ;_;
It’s like 50 cents in Asian countries
1.5-2$in middle east. So it k?
very detailed and very well-documented in both Krathing Daeng and related information. Good work!!
You should consider looking into Lancia's history.
Lancia was totally gangster back in the 80s and 90s... finding ways to bend every rule. Love their cars, I've owned two.
Timing in a start up is so crucial.
Was it only me who saw the "trap" at 11:08?
"Felix" yeah hahaha
nope i did
You mean the cat like girl?
@@imyasharya hate to break it to u chief that isn't a girl
Just drank one I thought to learn about it , I am glad I did. I feel proud now of buying it and respecting a huge hard work from a small everyday man with a big dream that came true. REDBULL!!!
Short and informative, fabulous
i never liked the drink.i used to like amp.but i love red bull companyy for what it does in extreme sports
Duck herder in Thailand? Well that's a profession/lifestyle I never heard about :D
Darkvine its actually pretty common in europe.
Darkvine I don't think so, considering I live in Europe and never heard of it.
if we stop saying europe like the americans liek to say and start saying the country you live in you'll know why duck herder is common in whatever the hell Karl.H country is . here in portugal (europe) it isn't
absolutely love your videos! Straight to the point, no fluff and lean editing
To me it's impressive how Red Bull dominate the action sports scene (in terms of advertising and organizing) as I don't think me or any of my friends have ever bought a can of Red Bull (I live in Australia). I guess that just shows how much the rest of the world loves it.
And the fact they dedicate 84% of their budget just to advertising. And if you do love the stuff they put on, I'd highly recommend Red Bull TV; imagine Netflix but every show is extreme sports related.
Your channel deserves at least 1 million subscribers
I used to be friends with Red Bulls ownsers granddaughter she was in my school in Thailand
Not only the most iconic best energy drink Red bull actually originated from Thailand, Sriracha, the most iconic hot sauce, also originated from Thailand as well. Thai people are so good at making food. No wonder Thai restaurants are everywhere 😂
Not as much as Chinese restaurants.
@@chinaboss6683 That's true if you look at the raw data but to be more precise, you compare restaurants to people. There is probably 1 Chinese restaurant for every 3,000 Chinese immigrants while there is probably 1 Thai restaurant for every 50 Thai immigrants in the US. Relatively speaking, Chinese food aint so popular.
@@iROChakri
There are many Chinatowns around the world. Thaitowns are almost non existent.
@@chinaboss6683 Which is excatly why I said Thai people are so good at making food. There aint Thai towns because rhere aint amny Thai immigrants, yet Thai restaurants are very common. Unfortunately, most Thai restaurants in the states are owned and run by non Thai people, thus food aint really so authentic 🤷
Chinese restuarants are more prominent. Thai restaurants not same same.
I could see a class action suit claiming undisclosed ill health effects from energy drinks, but clearly "Red Bull Gives You Wings" was not an instance of false advertising. Any reasonable person would be able to recognize that it was referring to "wings" metaphorically, as representing the temporary energy boost provided by the drink. Truly, law is dead.
If there is money to be made then someone will always be there.
Pure Genious. Red Bull doesn't actually make their product.
They just market the product and other companies make it.
Its interesting how most of the other videos on this channel involve the company experiencing some sort of crucial mistake or accident, but this was the story of two businessmen that had a solid realization and made a ton of money off of it with (relatively?) few mistakes.
this is why i like economics, it just feels like insider gossip or something. great research too.
Keep up the good work guys :) Each video get's better and better!
I have to say, I'm really enjoying your videos so far
I had knee surgery, but I needed to get stuff done. Solution, Red Bull and Vicodin. Get's the job done. Didn't know it was from Thailand. Nice people and an interesting place. Great video.
Again, such a great report! Thanks
Red Bull sold in Thailand for 35-40 years ago. Yes I know... I'm Thai.
@@driftingtowardsnostalgia3859 i.... Think he knows that aswell....
Another well made video @Business Casual!!
Rest in Peace, Dietrich Mateschitz 🥀
Worth listing off some of their many sponsorships to give an idea of just how diverse their marketing is: breakdancing, motorsports, parkour, starcraft, tricking, rock climbing, etc.
are those red bulls only for the commercials or can i actualy drink them ?
Celebrating 10k subs 6 years ago, currently 1.17M, congrats
Redbull never has done anything for me. I can't be the only one
If you mean you don't get energy from it you're not alone. I actually get more tired from drinking it and I remember the first time I had it, I drank it twice since I thought it didn't work the first time. I fell asleep 45 minutes later and maybe it was because I slept five hours the previous night to finish an essay for school, but I usually can go on days with less sleep and I fell asleep at 5 pm. I tried it several times later and I just get drowsy from it and I don't know why (it does taste good though).
It does nothing for me also, and I'm a hyper bastard by nature.
I've heard others getting a boost for and hour and then getting depression or a big urge to go to sleep.
try the Thai one which is better than the western Red Bull
I drink it for the taste.
this is an old video. but i am fascinated with this stuff. thanks for upload.
I remember drinking Lipovitand back and n the 80's, I never though of hearing that brand again
Red Bull, the company which sponsors every sports event ever known to man
Another great video! Please keep up the amazing work :)
I'm half way trough a can of Red Bull right now, tastes good and starts to wake me up already. Bottoms up! 😊
6:18 OMG THE FELIX TRAP HAHA
Kyle Li Wowwww Bigggg
Red Bull are everywhere!
Is there any more information on the Thai creator? Was he bought out? I was interested to hear how that concluded.
He never sold out, and his tenacity made him one of the richest men in Thailand! He died in 2012 though :/
He was never bought out. When they created Red Bull GmbH, He and the Austrian guy name I cannot spell decided to split the share of the company 49% and the rest 2% goes to Chaleo's son.
Business Casual
Just wanted to add, grandson of the founder of redbull is wanted in thailand for hit and run accident involving his supercar. He managed to dodge prosecution by running away from the country using resources made available to him by grandparents fortune. People should be aware of this.
Here in Thailand his family is low profile high profit until his grand son...
@@jarupongch มึงเสือกจังวะ กูบอกเเล้วไงไม่ต้องไปอวดเค้าว่าเรดบลูมาจากไทย กูอายเเทนมึงจริงๆวะ ขนาดบริษัทใหญ่ๆอย่างfacebook instargram เป็นของอเมริกา คนอเมริกาเค้ายังไม่มาดิ้นดีอกดีใจว่าเป็นของอเมริกาเเบบมึงเลยทั้งๆที่เป็นเเบนด์ยิ่งใหญ่กว่าเรดบลูด้วยซ้ำ
I've always known this story. In fact, in Asian-theme grocery stores in my city, you CAN find the original Red Bull, and in the SAME small gold colored cans. I think they import them directly from the source.
10:49 is the best part of this video.
Sadly in the US you can sue for any damn thing. Including something like this. BUT fun fact, that is not the basses of the law suit, the suit was over the amount of caffeine that was in the can vs what was printed on the can.
Random Red Rants, Ratings, & Reviews , , .,interesting , !
I worked for Redbull for a year, and they were pretty decent dudes.
Why is there a trap behind Baumgartner?
Because boys make the best girls.
Fun fact: before Felix Baumgartner jumped back to earth, he was supposed to say "This is the world of Red Bull". Since he said "I´m coming home" instead, Didi Mateschitz broke his frinedship with him while Felix was still flying by SMS! :)
I love Redbull
I love "behind the business" so inspirational...
After that Thai woman was flashed I saw that cat boy trap (Felix) from re:zero who caught that too?
Mmm, hot.
Thanks for enlightening me in my favorite F1 Team. Credits to the original maker tho.
very well made content, great work on the research.
Great work guys!
I can't believe someone actually sue for something that's common sense 😂😂
4:29 is the Muay Thai school "Charn Chai". I have been there for one month. It is located in the beautifull village of Pai/Northern Thailand. Go there!
When I was so young I thought the 2 animals on the logo was dinosaurs 🦕😂
After a few Business Casual posts - I have realized he reads Wikipedia and then puts it on UA-cam. Hell, he even puts it here! Nothing wrong with that - as long as you have good copy, editing, and graphics. I think that's been accomplished; it's well thought out and executed. But they don't always have accurate information.
I've tasted Red Bull in Thailand (non carbonated) it just didn't feel the same.
Yeah from the very start Mateschitz intended for the non-Thai version to taste different. He was aiming for a more 'Western' feel, which is also why he carbonated it.
If you want the carbonated version they now have kratingdaeng pro which can looks similar to redbull
Wait it make you sleep
Original Thai redbulls taste is different from western because they want upgrade taste that western like
i'm seeing great future in this channel. thank you for the great work... .really enjoy all your videos
in germany many people i know boycott redbull because of their footballclub. everybody hates them, its a terrible marketing decision
Many people you know might boycott them, but that is still drop in the bucket compared to the visibility they get.
It's supposed to be illegal in bundesliga but they somehow loopholed their way into it
Crazy how far ideas can go.
Riccardio didn't know this, for sure.
My uncle and aunt live in Thailand and they say the government really looks out for their own. Foreigners cant come in and own majority percentages of business or homes with Thai involvement. Their economy is thriving through these concepts and practices
11:08 who saw felis behind the sky diver?? 😄😄😄
*felix*
Red Bull is the Nike of the energy drinks breaking standard and crazy promos
If you come to my country, you will know the truth. This clip is definitely true.🇹🇭
ว้าวสุดยอดไปเลยนะฮ่ะ
5555
ประเทศไทยเรามีแต่คนเก่งๆ55555
Nice video! I liked the content, use of pictures and the narrator.
why does this music remind me of runescape lol
I love runescape. You play? If so we should become friends. My main is combat level 105
took part of the class action lawsuit just because i was trying to catch some extra money, got a check for like 7 dollars, didn't bother to cash it
Hungary was one of the first countries in Europe for Red Bull to spread on?! I don't know why but I feel some minor proud.
Though, I have to admit that I have very few memories about any of my friends drinking RB. It was comparably expensive even at the beginning of the 2000s, actually - and as a matter of fact, it still is. Personally I've never even tasted it.
Yeah that's one of the differences between Red Bull and Krating Daeng; Red Bull wanted to be more high-level, so they charge a higher price.
I wonder how widespread Speed is (another energy drink alternative). Here in Argentina (and i'm guessing other south american countries) it's way way more popular than red bull. Also ever so slightly cheaper.
Business Casual I thought it's because of their monopolistic state in Europe.
Morti Phago never heard of Speed, but even Rockstar is quite sporadic here. What I see the most are Monster, Hell and WATT - and the own brands of hypermarkets like TESCO and SPAR.
As a guy with a sweet tooth, I always enjoyed the thailand version better. The carbonated version removes the enjoyable taste.
Enjoy your videos. Your channel is very underrated. One suggestion. Could you please put links/references for the information in your videos? E.g. where did the financial info come from, since IIRC Red Bull is a private company
Red Bull doesnt affect me at all anymore.
It does, but you doesnt notise it
Adjust your volume in editing please. Some videos are very loud others not. It's better to have it louder than lower, that way viewers can adjust the volume accordingly on a shitty laptop or in a noisy environment. Great work on business related videos. I have subscribed. Thanks!
6:18 Demonetized XD
In Indonesia we have both kratindaeng and red bull. They both still have the same logo however kratindaeng is much cheaper. You can check it out, it's pretty mind blowing
RadeonGuy27 they are same 😑 kratindang = กระทิงแดง means readbull. It's a thai word guy, and they sell in thai too. The original is a small glass bottle.
A S nonono you need to go here. They sell it as kratindaeng and red bull separately. Red bull costs more than kratindaeng. Seriously
A S also I'm not talking about the word. You don't even know what you're talking. Go to Indonesia and see for yourself 😂
Found the link through Reddit, love the content!
Andrew Thomas h
Yes, Mr.Chaliew Yuwittaya is the owner of RedBull(Gratingdang ) Company and he has died. But
he has 11children
At present,the RedBull Company is ranked 3rd inThailand.sory for my English.😅😅😅
Nothing wrong with your English.
Actually,, in the past, red bull is like many of energy drink which is popular for labors or truck drivers in Thailand so who ever drink this kind of thing will be labeled as a grass root but nowadays,,after the marketing from European and american side,,Thai totally change their perception about this beverage and consider it as a cool drink for teenager instead
I keep seeing Felix in this video, you are amazing at subtle easter eggs
Probably could use a little less slides - gets a bit visually tiring when you get pictures flying in and out for almost every word you say.
Ashleigh Frank Dibble
I agree, maybe 1 transition per 10 seconds
Really?
Ashleigh Frank Dibble I like it, keeps my attention and keeps my eyes occupied
Its fine
I like it too
Gives you wings. Dreams Shattered. 😂😂
Oh my God.
🇹🇭🇹🇭
Thanks for info.
I was 6 when Krating Daeng sold in Thailand. Couple years, it is famously than Lipoe vitandee
But after that I never heard about Krating Daeng in Thailand many many years coz it had many brands after.
After many years I found its logo in the sport named Red Bull. Oh yes same logo and meaning to Thai name. So I got it! That's why I dldn't hear about Krating Daeng many years. (Coz it was promoted in Europe market than Thailand.)
In this video, Krating Daeng start with brown rectangle bottle but Lipoe Vitandee uses brown round bottle.
Many years it's became to can.
At 11:08, there’s proof that planet Earth ain’t flat, biatches! 🌏
fish eye lense - confirms world is flat
lol
Thats pretty dam impressive, had no idea redbull was so old