Hey legends, thank you for your patience... the full MagnatesMedia UA-cam system is FINALLY here: magnates.media/youtube - so if you want my help to grow your channel, feel free to check it out 😁 Anyway, IKEA is a really interesting (and unusual) business so I hope you enjoy the story. As always, a huge thank you for all your support. You guys are the best. 🙏 🎞 Stock footage & music from Storyblocks: www.storyblocks.com/magnates 🖥 Video editing software used: magnates.media/editing
I met the ikea founder when I was younger, apparently I had taken a flight with my mom and he was in the economy seat next to her. I was too young to remember anything but she has a single photo of the guy in the background taking his luggage out of the ceiling.
I grew up in the tiny city with like 8000 inhabitants where the first IKEA was made (Älmhult) and the day Ingvar died was the weirdest day ever, felt like the king of Sweden had died or something
He probably have done more for the local economy in one lifetime than the real family in generations, that's probably the reason people were so moved by his passing
I once interviewed for Ikea. It was not your regular job interview. It was much more fun. We formed teams and had to build an Ikea display from cardboard and then present it. At the end of it we all got free icecream 😂 Even though I didn’t get the job, I didn’t have any bad feelings for the company thanks to the icecream and thanks to how fun it was to interview for them in contrast to all the other interviews that I was going to at the time.
I heard this joke once: job interview at other furniture dealer: do sit down... interview at ikea: here's an Allen key, make yourself a chair, then sit down...
I worked for IKEA for about a year, under IFS (Ikea Food Services - Restaurant, Bistro, and Swedish Food Market), I learned that when they have executives or head training teams around the world to train new stores/inspect stores, they all fly economy. Because everyone is equal.
A few years ago I got an private tour of the first IKEA and the IKEA headquarters in Älmhult, Sweden, when i was there I was taught the history of IKEA from an senior furniture designer, and well, this video is probably the closest description of how he described it, good job! You earned yourself an meatball eating Swedish subscriber!
Legally speaking, the HQ of Sweden is divided between the Netherlands and Luxembourg. Sweden, unfortunately, has nothing to do with IKEA... legally speaking. Historically, yes. Financially, no... And, legally, certainly not. Älmhult, Sweden, is pure marketing.
Hearing that "IKEA Effect" explained at ~17:20 sounds similar to how I've heard that around that same time, pre-made box mixes for desserts and cakes felt TOO easy if it was "just add water," so companies made it to where you had to add an EGG and some water, and that one little bit made it feel like the families were actually making it "themselves" instead of cheating too much
Desserts that require certain items as well as water added are much better. You cannot dry butter or eggs, without a serious drop in quality and taste.
When I'm watching these kinds of videos,as a video editor, I always try to observe each and every single one editing trick you are using, then realising how much time these kinds of videos take to make, not only the immersive and well thought out editing, but also the research, the script. Well done, keep making these documentaries, will always be happy to watch them!
I work for IKEA Älmhult for 5 years now and I can say; it is the most stable job I ever had, friendly respectful atmosphere. Unless I get a way bigger pay; I would never leave this job.
I am sorry but it sounds odd! I worked for two years in Ikea, in sales and after in Logisti, Ikea is soo good that the turnover for people leaving with less than two months after admission is 47% in Ikea London...this says a lot about the company 's culture.. People that remain there, they do because it is convenient to ask for a transfer of unity to another Country. For my personal point of view, it was the worst ever Company I worked for, with serious issues of ethical and legal breaches! I left late I should have done before !
Expensive vs. Cheap. I hear that many carpenters don't like, or even right out hate IKEA for taking their business. But they also have to realise that many people buying furniture from IKEA aren't their likely customers anyway. I see myself here. I need a new desk, but I can't afford a €3000 desk. Not with my salary. When I look around I can find some sub €3000 desks from independent carpenters, but they're not that cheap. I then look at IKEA and immediately find a desk that suits my needs for around €200. I wonder... are there any carpenters out there taking on this price? Ah, I hear the crows yelling "Quality over price". Here's the kicker: That IKEA desk for €200 is good enough quality for my needs. I'm not putting a zoo and a circus on it. Just a few computer accessories. I don't *need* it to be of solid rare wood. I don't *need* it to be covered by ultrium-hard ceramic paint. I'm not a carpenter's customer. I'm an IKEA customer. They're not the same.
Two of my very first IKEA furniture pieces were a KIVIK sofa and a POANG armchair. I bought them when IKEA first opened a store in Thailand in 2011. Not surprisingly, they still look good even though my kids have been jumping on them pretty much every day for the past 5 years. Yes, I'm an IKEA customer too, lol.
I might be a third option here. I design and make my own furniture. The desk I'm sitting at was made from pieces of old wardrobe and is custom sized to my needs. Serving me for over 15 years now. I also made a stand/desk for a digital piano. Custom designs are way to go when you have custom needs. Doesn't mean I don't use Ikea products - but most of them are modified or hacked together, often with help of nearby carpenter.
a colleague of mine wanted to have a made to measure walk in dresser... the professional carpenter told him he should order the ikea pax-combo of his choice and he'd provide a sliding door at the entry and some fine expensive wood trims to integrate it and make it look 'chique'... he asked how much extra it would be if the carpenter would also make the insides from scratch... that was lots of money.
We have been programed to believe we need expensive stuff when in reality, we don't. There is something really rewarding and refreshing about living a simple life. There's more time for family and actually enjoying your life. I just hate I didn't realize this until I was in my 40's and it has been an amazing shift!
Yes. I am 24 and just landed a job with a great salary. Over the past year I found myself being coerced by the idea of overconsumption. I totally agree that living within your means, curating a "lived-in" space, and wasting/throwing out as little as possible is key.
In 1986 I bought from a neighbour who was moving out 5 Billy book cases (mahogany colour, no longer available) which they had purchased in our local Ikea store in Germany. These book cases have since moved house with me a staggering 9 times, including emigrating from Germany to Ireland in 2009. Now that there’s an Ikea store in Dublin (3 hours drive from my home), I might just get some doors for the book cases. In black, since the lovely reddish mahogany colour isn’t available any more. 38 years with me, 9 times moving house, and still going strong and much loved. That’s Ikea quality 😊❤
Also have a black set of Billy book cases, covering my wall and have them now over 30 years. With a lounge chair and some two queen size storage beds ( with pneumatic opening, very practical). I have never changed my mind about, how great investment they have been, and how well they still serving me! IKEA is designed for a market of people, who need them and can afford it. Choose wisely what you buy, and those products will be with you for years! Btw their down bedding are absolutely fantastic! And so are the live plants 🪴, some of their rugs, most of their food items. It is a better company than most! I also find their coffee irresistible 🫶 Btw it is a choice to shop there or not! If you check closely, you will find something very interesting if not sickening about most of the large and powerful giant corporations and its history for sure, in the USA or in Germany. Or elsewhere… Is there a perfect super clean company? I doubt it. Just have to dig… But I have to give this one credit for one thing, they don’t try to look something else. They clearly address their target group, their prices are fair, and they give chances to people to have ok starting home furnishings and goods. I think, that’s better than most. Thousands of companies are shamelessly stealing their designs!!! Now that’s a disgusting crime 🤮🤢🤢
Love my many billy bookcases have had them for over 25years...love ikea even though I do not agree with climate warming or anything thing about the climate not really happening.
It used to be that way. The IKEA furniture I bought years back is still ok. Furniture I bought later does not have the same quality (Billy shelves bending when you put books on them instead of just some decorative items).
@@he8438 sorry but I cannot confirm this. My friends just bought 10 black Billy shelves including doors and they are filled with books. There no bending of shelves whatsoever.
Im from Älmhult where IKEA is considered to be founded (first physical IKEA store) and Ive worked for IKEA in Älmhult as well. I did learn some new stuff about IKEA so good work on the research! Would be interesting though to hear a bit more about recent stuff, IKEA has made a lot of changes in modern time. It used to be considered a very good employer that treated the employees very well, not so much now. That I would love to hear a deep dive on. Anyway, thanks for a good video :)
One reason he became so rich is that he owned a subsidiary company, Ikea Design, which owned all the design rights and that company received 3% of the sales price which went straight into his pocket. If you look closely on the name tag there's always this name on the tag.
I worked for a family owned company that contracted or leased everything they had from other companies also owned by them. My dept paid $2000/square foot/month rent to their real estate company and it made my $20M profits unprofitable. One of their many tricks to keep from paying taxes.
I live in Denmark. The earliest IKEA shops opened in my hometown - Aalborg - around 1982. I got divorced that year, and went to IKEA buying EVERYTHING I needed - I still have furnitures, plates, cups etc. from 1982. It wasn't in Aalborg for many years, but in 2010 we got BIG IKEA STORE in Aalborg - and I have been a customer since. The quality for their products are SO good. And their service !? You dont find better ANYWAY. So thank you for the history behind Ikea. That's very intereresting
If you want to go back to an item without a 15 minute walk towards everyone coming in the other direction, the staff will always take you through an unmarked shortcut. It happens all the time, so they are not breaking any rules. The same applies if you are popping in during your lunch break to pick a certain item up.
The greatest part of IKEA products coming in parts you have to assemble, is the many ways to Hack IKEA items to fully customize using parts. It's like LEGO.
No. The greatest part is that it can be flat packed for easy shipping and moving. That’s why the assembly is good. I’m sure your hacks are… hackey. Did you mean using the plain product as a base and then adding your own style? That’s different than a hack.
@@stedydubdetroit Yea but it's but that is well known and even copied by many products today, but IKEA Hacks is unique to IKEA and you can even go to a store and just buy spare parts in bins for super cheap.
I recently added a hardwood board to a shoe cabinet in the hallway... now it looks a lot more expensive indeed, I also ended up painting all the ikea items in the living room white, somehow it makes them look better, although it's a lot of work. Anyway it looks better than the melamine lined items.
The first day IKEA entered into singapore market, i fell in love with their concept. It was huge, walking through it is like a maze, there was a huge restaurant(food was amazing) huge selections of small affordable items that you might want to buy. They do have some food that you might want to buy(their baguette was cheap and good) or their signature meatballs. The way they design it, you will end up spending money(even when you don't intend to spend money before you enter). I always end up spending money and one could really spend the whole day at their store(and you would want to revisit ikea again).
I've been to my local IKEA over 40 times, and to this date, I have not bought any item of any sort. The only reason I go to IKEA is to eat. The cafeteria section at IKEA is nice, and cheaper than fast food. I like IKEA because the tables were you eat give you a semi dinning experience while still being cheap.
I watching this on our ikea kitchen table I’ve had for 25 years and is in perfect condition. Our house is full of ikea furniture and I love it. Couldn’t imagine anything else!
17:35 , the emotional attachment of building it. Same as removing powdered egg from cake mix, so you have to add one and it gives you greater pleasure .
Same principle. Never worked for me.... My bed gives me joy because it was delivered, unwrapped, wrapping removed from my home, set up, checked, and I stood there with a big smile reveling in the luxury of not doing it myself. :)
Hey! You can't say Ikea is the worst place to find a lost kid. They do have food, water, lingonberry drink and all the beds the kid could want. Of course it's not good that a kid gets lost for 6 days. But at least they are safer than if the kid was lost in the wilderness or something!
Ikea makes you "overspend" on furniture for sure but they have options that are of cheaper quality but you can actually afford them. We can't buy furniture the way our parents and grandparents did anymore, value for money with quality materials doesn't exist anymore. Furniture has an insane premium on prices now.
It's wild. I bought some IKEA furniture and was disappointed that the pieces were thin and made out of that compressed paper material. But then I bought furniture from Amazon and looked at furniture from WalMart and it's all the same. If you want durable furniture made out of actual wood, you can find it at other furniture stores for 5 times the cost of the compressed paper version or more. All of my most durable furniture is used and over a decade old.
@@AlexsGoogleAccount Do you live in the US? I've heard quite a few people complaining about it over there. I live in Sweden and when I buy from Ikea it's usually made out of pretty decent materials. Although we also have more trees than we know what to do with.
@@carlhaeggman2378 Yes I do. And I don't necessarily have an issue with it. It's still generally a good quality... for its price. But the last couple of items I bought off Amazon for a similar price point have been just as good or better.
"Our parents and grandparents" generally could not buy affordable high quality furniture. The "average" piece of furniture built 100 years ago was pretty crappy - talk to a historian. The "old furniture" we see today was the expensive high quality stuff that lasts, and "regular folk" couldn't afford it, all the "regular" stuff is in a landfill by now. Generally speaking, when looking at almost any product from a real historical perspective, saying "they don't make it like they used to" ignores the fact that back then, what they made was either unaffordable by "ordinary folk" or worse than what you generally get today. Or both. My grandmother's wedding dress "only" cost $8, but she says that was a week's wage - so not as inexpensive as it seems.
That’s not true though because even the “garbage” furniture of that time was made of solid wood. Before the 40s most furniture was made really well and was very expensive but people would save up and buy it, it’s become very hard to save money in this current era.
Ingvar seems like the perfect businessman, a real genius, a hard worker and passionate about it It seems like he already almost perfectioned the whole business model before his competitors even changed to this better business model. He was centuries ahead all the time and with the increasing wealth and reputation noone would have even been able to really compete
I don't agree. He more than likely made all the right moves at the right times. He of course was not stupid. Just like Elon Mush and other billionaires. They have a lot of energy but they do make the right moves by luck. What you don't hear about are the thousands of businessmen who also work hard but fail. It is the luck of the draw. Just like investing in the stock market. If you buy the right stock today , you will be a billionaire. No one knows which stock that is though. Someone will randomly buy the winning stock and become rich and these are the people you hear about. You don't hear about the failures.
@@jeffbguarino His biggest advantage was that another IKEA did not yet exist. He was also helped along by that post war boost, although so were all furniture retailers.
@@dragon_nammi Yes, I agree with that. My father had a successful business. In the 1960's he learned to repair TV's and everyone had a TV about 1960. Then he started renting them out. A black and white TV was about $100 and he charged $10 a month , so each TV was paid off in 10 months. Then color TV's . He expanded and had about 300 customers. Then the government came out with capital gains and sales tax and the accounting was overwhelming. He had a few employees and sold the business in 1972 to another rental company and just concentrated on his job at the railway. The railway was going to fire him for missing too much work , and he missed the work to run his business. This rental business died out about 1980 so the business would never have grown any further. So the conclusion is , no one knows which business will succeed or not. The people that do select the correct business are very very successful but you don't know how many unsuccessful business there are that close down.
@@jeffbguarinoExcept he didn't buy other brands, he created his own. Buying the right brand before it becomes too expensive is luck. Taking the right decision for your own brand is hard work and talent. The lucky part here was his employee who ended up with the flat packaging idea. And even here, we could argue that considering he treated his employees well, it wasn't luck that the best ended up working for him.
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What I really appreciate about the new sectional I’m going to buy once my condo is done: it comes in small parts so I can fit it through the front door, and I can wash or replace the covers as needed. That makes that piece of furniture last a lot longer than most similar priced items from Wayfair, Amazon, or other furniture stores.
That's actually very Swedish design ideology. It's much more oriented towards function, rather than just looks. And if you think about function, that will lead your thoughts to some other aspects, like covers beeing removable and washable. Though IKEA of course also thinks of looks, but their goal is not to be at the forefront of furniture design trends. If a trend actually persists, they will join in after a few years, when more people apreciate that. (Out of an interview, not something I made up.)
A nice story about Ingvar that i heard from my old boss at a carpentryshop, My boss's old mentor who also had a carpentry shop, in Älmhult (where Ingvar came from), and Ingvar would come by every day or so and ask if he could go through the pile of off-cuts and scrap lumber. Which he could of course, and this for free. Thing about Älmhult was at the time it was packet with carpenters and carpentry shop, lumber mills, so Ingvar would go round the area and ask for free scrap material from everybody.
Well- my wife and I once went to imea to "look and eat some meat balls" and went home with a credit of almost 5k and furniture and other stuff for almost the whole appartement. Nothing we didn't need anyway but that day we juuuust wanted to look.
@@bailey125 We had that money. It just was cheaper to buy on credit then to get that money from the savings account. Today we don't have that luxury anymore but you are right. That should be kept in mind if you don't need something lifesaving or at least very important.
@@bailey125 That's true. When I just was 18 I made that Mistake and had to pay for it till I was somewhere around 30 years old. You absolutely are right with not spending what you don't have.
@@alexandergaus493 During my 76 years on this planet, I have never owned a credit card or bought an item on credit. If you can't afford the item, you certainly can't afford the additional interest payment. Both my wife and our 3 children (now in their 30's) have the same outlook. The one exception is a mortgage for the house.
Hej! As a IKEA coworker I can confirm the family story behind Ingvar. It is told to all of us the first day we start to work for IKEA. And also, yes, there may be some sketchy stuff also going on. But that unfortunately goes to all the big companies nowadays.. However in the last years IKEA has been improving on getting clean from every possible 'scandal' :) And I'm not saying this because I work for them
I really like the Ikea-experience with attractions such as sustainability infotainments, unlimited drink refills and cheap buffet-like restaurants. I'm also a fan of simple/minimalist but practical/effective designs.
I am leaving this comment here so that after some hours, days, weeks, months or years when someone likes or comment on it, I will be reminded to watch this video again
I used to be a fan of IKEA, you got good quality for a good price. But over the last two decades the quality declined significantly. Material has become thinner, metal was replaced by plastic, fewer connectors, and so on. It has basicly become fast furniture. You buy it cheap, it looks worn out quickly, and you throw it out to buy something new according to the latest fashion. It is still OK as starter furniture, but when you settle down you want something better.
I both agree and disagree with that statement. I think they have extended their product line, there are more of the extremely cheap items that fall apart when you look at them in the stores. But there are also more of the really well built and expensive items there as well, items you question if they even should be at IKEA since the price is almost as high as "normal" furniture stores. And then everything in between, they sell so much now. Cheap crap and well built, previously there was a more uniform "good enough"-quality over the entire product range.
I noticed this as well. The designs have also become a bit more boring (though like with everything, it is more about how you style it). But there is the newer trend with 'IKEA flip', where people buy a cheap item from Ikea, and costumize it/upcycle it to make it unique. And I think this could be a really good one for IKEA, because it is very much what people are looking for these days, and they offer a very affordable base, that is still decent quality for the money.
It sounds to me as though the competition (and their complicit media) never gave up. Dirty politics are everywhere. It needs to be mentioned that the savings brought on by delivering furniture in unassembled form trickled down to the customers. Fair dealings by Ingvar. As an older woman l admit feeling proud to have built my own Kallax shelves recently. IKEA is not just a business. *IKEA IS A PHENOMENON.*
I've mastered getting out of IKEAs as fast as possible without impulse buying. Also, if I have a bunch of stuff get, or I'm burning someone there, I like to get there around lunch time, and eat first, then shop. I find that one buys less when full.
Back in the days when ikea still sold high quality furnitures. They made good deals with factories in my area. Factories invested for expensive machines etc. But next year ikea just told them that now the price much is lower, take or leave it, so many factories went bankcrupt. They did also other "nice" things.
In the ’70s, I worked for Sears for half a decade and my home looked like a Sears showroom, from car repairs to Levies to my first VCR. Now that has all changed. Now it looks like an IKEA showroom from rooms of bookcases to other furniture. If it is utilitarian and under 25 dollars it is here. Even my cats eat from IKEA child plates. I am old and only go to the gas station and IKEA. That is my vacation spot. And I Plan to impulse buy on purpose after eating there. Excellent presentation. I knew the information but it was well presented.
You have a great attitude , sweet take on life ! I wish you many , many more happy years with your cats and your books ! ( and enjoying your daily happy moments , all things IKEA ! ) Thanks for your very interesting , nice , comment !♡♡♡
I read somewhere that the reason Ingvar was so successful was that he owned everything in every IKEA store and owned all the stores, so the company never paid rent, or paid for supplies after they were sold just as many other big box stores do, and many supermarkets. So when items were sold 100% of the price paid by customers is profit, which is ploughed back into the business. Other big stores such as Tesco and Sainsbury's tried to expand into the big box market but they paid suppliers late and got in trouble with bad publicity and very small profits after everything was paid off. Their brand names were sold to holding companies, IKEA is still owned by his heirs, and they own every item and all their stores.
100%? You mean after wages, and electricity and usual business expenses. So no...not 100% lol Wages are a huge part of a businesses expenses. Staff in store and the back end, the entire distribution chain etc etc etc
I've lived very close to the first IKEA warehouse in stockholm for over 4 decades (the round guggenheim inspired one) and even tho i've built most of my furniture myself (built in custom solutions) i do have some huge ikea shelf units for my collection and some smaller furniture for storage use. It was fun to visit IKEA in the 80s when i was a kid, and i actually got lost there once, lol. Ingvar is a swedish legend just like ABBA. By the way i've never seen a single video from this channel before, even tho i watch hours of YT videos every day and have been for a decade or so. I've added probably a thousand big YT channels already. It's kinda strange really (yes i know there are tens of thousands of big channels but still)
IKEA employee here, from that big hunk of a store in the outskirts of Stockholm (which is four floors now, by the way!). Gotta say I really enjoyed this video, and you did a great job with its story. It more or less checks every box of what I've heard from colleagues since I first started working here. IKEA will definitely outlast its founder's legacy, and hopefully be getting only better along the way.
A few days ago, I heard IKEA was not going to raise prices despite "inflation" being an issue in other sectors (looking at you, mega grocery stores..) I find this very impressive, wouldn't expect it from a seemingly typical mega corporation.
Wow, Magnates Media, your video is an absolute masterpiece! Your stunning editing style combined with storytelling is truly inspiring. Watching this has motivated me to start my own UA-cam channel. The way you weave visuals and narrative together is an art form. Thank you for sharing your incredible talent with the world!
I like ikea because of the no frills. At othe furniture stores i always feel cheated. I like to abuse their products to build something else. In recent years this has become increasingly difficult because furniture isn't made from solid materials any more but empty air instead. Let's see where this is gonna take us, me and Ikea
I get BEYOND excited to see a new video posted to this account because I already know the motion graphics and editing will be TOP TIER! Thank you for always producing excellence, and inspiring me to be a better video editor!
Yeah that's right. You've been buying furniture from there for the last 20 years. I bought just good quality Furniture 20 years ago. I haven't had to get furniture since
I live within a 10-minute walk from our IKEA, the grandkids think it is an awesome lunch outing and I've figured out most of the shortcuts. I can even avoid the marketplace when I pick up from the warehouse.
@@MeowO_O I just looked up Simba Chips because I never heard of them and was surprised to learn that Simba is the Swahili word for "lion," which is interesting because Simba is a lion character.
If there was an IKEA closer to me, I would go. But I live in a big city, Chicago, and I do not drive. Ikea is in the far suburbs, so mail order it is, but I want the smaller deco items, they don't ship them due to smaller inventory.
The Nordic names that IKEA selects for its furniture may puzzle some, but there's a special system that the company uses. Each category of products is named after certain things. For example, beds share the names of areas in Norway, sofas are named for towns in Sweden, rugs are mainly named after places in Denmark or Sweden, and fabrics and curtains have female names.
At least in my part of the world, each Ikea is said to be an independent franchise rather than corporate owned. They say this is why prices may vary but it likely reduces taxes somehow.
From the companies point of view, the big thing with franchising is minimizing risk, waste/slack and keeping their own organization small(er). Eg not having own employees at all the sites contributes to those goals. Do the franchizing deal, then leave all hiring, paying, firing etc, and possibly defaulting to someone else.
Ikea is still mixed in controversial subjects even now, like harvesting wood from virgin and protected forests, some say it's directly others say just through suppliers
Do yall have an army of editors? As a video editor it's completely beyond me how you can put out 30+ minute videos on a monthly basis with this production quality
@@nightthemoon8481 It actually can. This video is 100% ai. There are tons of ai video editors and video generators out there. There are whole music videos and anime's generated by ai.
The map at 30:15 is out of date by 10+ years, like all three of the Baltic countries have received a physical Ikea store between 2013-2022 and there are many others missing on the map as well.
Nobody makes you go there. If you don't like it, don't go there. This is constant insinuation that their marketing should be regulated by bureaucrats. Just what we need, more commissars!
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Funny this video pops up, went to ikea on the weekend for breakfast and a bit of shopping, 4 hours later ended up having lunch and leaving with more things than I needed. Very nice, home inspired and friendly shopping every time i go! - Went to trago Mills next, and loved it even more with its massive amount of confusing aliases and wondering what exit you’ll leave. Two every different ideas
Before I watch completely, I actually loved how Ikea wasn't just a store but also a attraction to me. I think especially when I was a kid, taking the maze-like path a finding shortcuts felt really great. I am aware of the selling point about minimalistic concept but it's kind of yin-yang to me. - It's makes us bad and lax designers, - it's good at giving instructions and it's kinda rewarding to stick to Ikea for that and - If you wanna stylize with furniture it's harder if already bought (but that's also when not having Ikea products). I do believe Ikea wants monopoly, they have a *very big* variety of products (noticed how their dishwashing brush is kind of OP) and many times when the first concept of a company is being cheap(er) than the market they almost always make profit and can take it to the next level. In the Netherlands the Action exists for that reason, the brand exist to be cheap but if you ask me if my tingly senses think Action *has* monopoly, it's not. Because quality can sometimes be the greatest enemy for company branded as with cheap prices. The Action is great still, but people don't only want cheap. We aren't that poor too. Company's rise and fall, that's good and/or bad. It still always makes room for new and/or better companies. I believe some companies are too much on top like Disney and Apple, Facebook, UA-cam?, Tesla, but for that we have democracy. Company's always wanna go upward, if they even have a chance for monopoly even how smartly giving us practical stuff. But the bigger a company gets, the more dirty it might become. And no one wants to be a product itself like Facebook got. But I think Disney would be the greatest example especially in the regard of how they used to be. Their animations have gotten better but worse, but being a big company doesn't suit everyone. A company like Disney needs the heart because it's about story, motivation feel and stuff. Wish and it's background of it give this proof. By *trying* to make it different but not making it better. Making a character a marketable plushie and/or declining an idea that people already loved _just as the concept_ (king and queen villains) .... Well never thought I was typing an essay of sorts.. But if so, thank you for (completely) reading. I wish you the best in this f*cked up complicated world 🤔😉
Jesper Brodin (born 9 November 1968) is a Swedish business leader and the chief executive officer (CEO) of Ingka Group. He has been elected the Prime Minister of Sweden. He is assembling his cabinet over the weekend. LOL
4:10, "German state Sudetenland, that after WWI became part of Czechoslovakia" - you cannot be more wrong with this sentence. It was never a German state, but an occupied Czechoslovak territory. Czechoslovakia was a state since end of WWI in 1918, and Sudetenland was occupied by Nazi Germany since 1938. Get your facts right in these videos.
Not so long ago I was onde of the first subscribers of this channel, leaving a comment congratulating you about the quality of your videos and saying you deserved much more exposure and subscribers. And here we are now, with almost 1,5 million subscribers and still growing! You deserve it 👏
I worked for a few years helping setting up plants in Soviet Union that produced furniture for IKEA. But it wasn't just get modern machinery in place, we also installed a massive quality system, making sure the products were top class. One dark story I picked up was that IKEA promised manufacturers large orders if they got more and better machinery, then postponed the orders making the producers go bancrupt and then IKEA moved in bought the plants for dirt cheap money and took over production. Another story, just briefly mentioned in the video is that Ingvar Kamprad was a simple and humble man always travelling in, what was called APEX class (economy class) on airlines. This tickets demanded the traveller to be away for a weekend at least, but Ingvar used two sets of tickets making him able to travel to a business meeting in midweek and returning home the next day. Also he has been spotted flying 1st class.
@@rabokarabekian409 In UK, IKEA furnitures is, or was looked upon as top class or designer stuff. We must also remember that IKEA's furnitures are produced from the same material (wood and boards) and in the exact same kind of machinery as "high class" furniture.
As entrepreneurs, it's crucial to remember that while growth and success are important, maintaining ethical standards is what truly builds lasting trust and loyalty with customers. 🌍
I'm learning a lot from you John. You keep on inspiring to follow my dream of doing youtube. I'm still figuring it out but whenever I want to give up watching your videos keep inspiring to go on. ❤
You inspired me to start doing documentaries.❤️❤️ You are my inspiration and mentor thank you magnates media. Hope i learn more from your vids from the stories to the editing itself
The last time I visited Ikea, I walked out with my hands empty and just as much money in my wallet as when I entered. Their psychological trap didn't work so well.
Well, did not work on you, but works on millions of people around the world. I guess they can afford it for you to be immune to their tricks. [mind you this is very very similar to an argument used in lots of cases: "if there is snow in my hand, global warming is a hoax" "if i did not die from x-y-z, then x-y-z is safe" ... (for the record; i am not accusing you with either of this, just pointing out similarties)] I think these tricks would fail on _everyone_ if they would be going to any store with a "single item" (or a specific few items) in mind. If you go to the store to buy a Hucklebicklebwarf chest of drawers and they don't have _That_ or anything which matches the color and size you wanted, then you will not buy anything. before that : you are focusing on getting to your destination of chest of drawers... after that you storm out because you are disappointed. But if you go in to 'get some ideas' or in case you were successful in your purchase, you might end up buying some decoration or drawer liners / separators... and heck, throw in a new lamp to put something on top :) What i like about IKEA's tricks is that they are in a way still a positive experience, after you come home with more than you wanted, you rarely regret buying them and they end up being used or utilized and not just sitting in your closet collecting dust (unless of course you bought the Frufterburbenga closet dust collector..) [of course excluding the toy section which always makes me itch about what my kids want to pick up :D - well.. if I bring my kids that is :D ]
Interesting. Here's how IKEA have shaped my life. I received a catalogue from IKEA when I was living in Manchester and they have just opened their very first store in Warrington. I visited their store and fell in love with the surrounding area. So much so that I bought a house about a mile from their store. I'm typing this in my study completely furnished with IKEA Besta and Billy units. I'm sitting in a Markus office chair and a modified IKEA table. BTW. I could have named my daughter Ikea but I guess I'm still sane.
i hate when i get trapped in the endless halls of IKEA and it's night time and the employees keep chasing me, saying "excuse me, the store is now closed..."
I was thinking, mister Ingvar noticed people went home over lunchtime, so he had a restaurant built, then he was frustrated that people would go home at night, so he had lots of beds put up on display...
Good story! Regarding the "forced labor" story, most people don't realize that especially in communist countries MOST labor is forced labor. Where else could one work but for the state or country? All or most "businesses and enterprise" was state owned, so I can't hold it against Ikea founder. And, did you know that a lot of countries operate prison labor factories? Some inmates are "volunteers" and a lot actually love to work and get out of their cells..
Love me some ikea. I’ve been buying Billy bookcases and Malm dressers and a wall of Pax wardrobes since they opened France near to the Charles de Gaulle Airport! My kids jumped in those balls in the playroom. I’ve eaten and bought more meatballs and sauce than I care to count. Genius. Now do an IKEA tiny home key ready!
I absolutely love listening to your content (as if it’s a podcast - as I drive to work) then coming home and showing it to mum, then following that, showing it to my partner. Technically you always get 3-7 views from me showing it to multiple people. I do this as much as I can with all of your videos :)
Ikea is the most frustrating place to buy from. I have had a dozen items in my bag for over four years now and I can't even get them. They are not available in store or online or wont ship to me or the shipping would be several hundred times more than the items cost. Guess Ingvar was not the shipping logistics genius he was made out to be after all. Ikea consistently under stocks the best selling items, they are always out of stock on everything.
I recently stumbled upon your channel and have enjoyed the videos. However I have one small suggestion, I'll often listen to these more like a podcast and occasionally glance at the video while I'm doing other things. So it would be nice if it just had a voice that read out the chapter headings. As I often have to go back to read the chapter headings. Just a small change that would make these more audio friendly. Thanks!
17:15 “IKEA effect” not sure how much I trust a paper from Dan Ariely in light of recent events. “Participants saw their amateurish creations… as similar in value to the creations of experts, and expected others to share their opinions” 🤔 was this study able to be replicated I wonder?
Hey legends, thank you for your patience... the full MagnatesMedia UA-cam system is FINALLY here: magnates.media/youtube - so if you want my help to grow your channel, feel free to check it out 😁
Anyway, IKEA is a really interesting (and unusual) business so I hope you enjoy the story.
As always, a huge thank you for all your support. You guys are the best. 🙏
🎞 Stock footage & music from Storyblocks: www.storyblocks.com/magnates
🖥 Video editing software used: magnates.media/editing
ok
Oh thx
I love your vids!!!
I KNEW IKEA WAAS BAD 😂LOL
I met the ikea founder when I was younger, apparently I had taken a flight with my mom and he was in the economy seat next to her. I was too young to remember anything but she has a single photo of the guy in the background taking his luggage out of the ceiling.
I grew up in the tiny city with like 8000 inhabitants where the first IKEA was made (Älmhult) and the day Ingvar died was the weirdest day ever, felt like the king of Sweden had died or something
He wasn't King there? It's gotta be the chef then
damn
@@CastorRabbithe never said he was the king of sweden
@castorchua They just meant that Dude was such a big deal in their area that it *felt* like he was a king to them. It was nothing official.
He probably have done more for the local economy in one lifetime than the real family in generations, that's probably the reason people were so moved by his passing
I once interviewed for Ikea. It was not your regular job interview. It was much more fun. We formed teams and had to build an Ikea display from cardboard and then present it. At the end of it we all got free icecream 😂 Even though I didn’t get the job, I didn’t have any bad feelings for the company thanks to the icecream and thanks to how fun it was to interview for them in contrast to all the other interviews that I was going to at the time.
ice cream
That sounds more reasonable. Offering some kind of reward, and fun, is a great way to go.
I heard this joke once: job interview at other furniture dealer: do sit down... interview at ikea: here's an Allen key, make yourself a chair, then sit down...
I worked for IKEA for about a year, under IFS (Ikea Food Services - Restaurant, Bistro, and Swedish Food Market), I learned that when they have executives or head training teams around the world to train new stores/inspect stores, they all fly economy. Because everyone is equal.
@@AldrinorTalnier Hej! I work for IKEA, and that is true (IKEA Portugal) :)
A few years ago I got an private tour of the first IKEA and the IKEA headquarters in Älmhult, Sweden, when i was there I was taught the history of IKEA from an senior furniture designer, and well, this video is probably the closest description of how he described it, good job! You earned yourself an meatball eating Swedish subscriber!
All the business stayed the same," buy cheap goods and resell at higher price"
Can the public tour the facility?
@@ShotByKjay what you mean all business, UA-cam isnt like that
@@yeetboi268 oh no. no, no. no
Legally speaking, the HQ of Sweden is divided between the Netherlands and Luxembourg. Sweden, unfortunately, has nothing to do with IKEA... legally speaking. Historically, yes. Financially, no... And, legally, certainly not. Älmhult, Sweden, is pure marketing.
Hearing that "IKEA Effect" explained at ~17:20 sounds similar to how I've heard that around that same time, pre-made box mixes for desserts and cakes felt TOO easy if it was "just add water," so companies made it to where you had to add an EGG and some water, and that one little bit made it feel like the families were actually making it "themselves" instead of cheating too much
Desserts that require certain items as well as water added are much better. You cannot dry butter or eggs, without a serious drop in quality and taste.
When I'm watching these kinds of videos,as a video editor, I always try to observe each and every single one editing trick you are using, then realising how much time these kinds of videos take to make, not only the immersive and well thought out editing, but also the research, the script. Well done, keep making these documentaries, will always be happy to watch them!
lol same
same lol
me always
If you want, you can also show me one of your projects
Lol same here
I work for IKEA Älmhult for 5 years now and I can say; it is the most stable job I ever had, friendly respectful atmosphere. Unless I get a way bigger pay; I would never leave this job.
That's fantastic, what role did you have?
I don't think I have ever heard anyone talk about a retail store like this, are you a manager?
Yet they steal Taxes from all the people with their scum structure of using all the worst tax havens possible on earth.
I am sorry but it sounds odd! I worked for two years in Ikea, in sales and after in Logisti, Ikea is soo good that the turnover for people leaving with less than two months after admission is 47% in Ikea London...this says a lot about the company 's culture.. People that remain there, they do because it is convenient to ask for a transfer of unity to another Country. For my personal point of view, it was the worst ever Company I worked for, with serious issues of ethical and legal breaches! I left late I should have done before !
Expensive vs. Cheap. I hear that many carpenters don't like, or even right out hate IKEA for taking their business.
But they also have to realise that many people buying furniture from IKEA aren't their likely customers anyway.
I see myself here.
I need a new desk, but I can't afford a €3000 desk. Not with my salary. When I look around I can find some sub €3000 desks from independent carpenters, but they're not that cheap.
I then look at IKEA and immediately find a desk that suits my needs for around €200. I wonder... are there any carpenters out there taking on this price?
Ah, I hear the crows yelling "Quality over price".
Here's the kicker: That IKEA desk for €200 is good enough quality for my needs. I'm not putting a zoo and a circus on it. Just a few computer accessories. I don't *need* it to be of solid rare wood. I don't *need* it to be covered by ultrium-hard ceramic paint.
I'm not a carpenter's customer. I'm an IKEA customer. They're not the same.
Everyone's wish is to find carpenter's quality at IKEA prices.
I have ikea furniture for 25 years and will,probably last another 25. This piece of furniture endured 5 moving companies. 😂
Two of my very first IKEA furniture pieces were a KIVIK sofa and a POANG armchair. I bought them when IKEA first opened a store in Thailand in 2011. Not surprisingly, they still look good even though my kids have been jumping on them pretty much every day for the past 5 years.
Yes, I'm an IKEA customer too, lol.
I might be a third option here.
I design and make my own furniture.
The desk I'm sitting at was made from pieces of old wardrobe and is custom sized to my needs. Serving me for over 15 years now. I also made a stand/desk for a digital piano.
Custom designs are way to go when you have custom needs.
Doesn't mean I don't use Ikea products - but most of them are modified or hacked together, often with help of nearby carpenter.
a colleague of mine wanted to have a made to measure walk in dresser... the professional carpenter told him he should order the ikea pax-combo of his choice and he'd provide a sliding door at the entry and some fine expensive wood trims to integrate it and make it look 'chique'... he asked how much extra it would be if the carpenter would also make the insides from scratch... that was lots of money.
We have been programed to believe we need expensive stuff when in reality, we don't. There is something really rewarding and refreshing about living a simple life. There's more time for family and actually enjoying your life. I just hate I didn't realize this until I was in my 40's and it has been an amazing shift!
I didn't realize it until my 50's 😢
Yes. I am 24 and just landed a job with a great salary. Over the past year I found myself being coerced by the idea of overconsumption. I totally agree that living within your means, curating a "lived-in" space, and wasting/throwing out as little as possible is key.
"they were poor and had nothing,...just a 450 acre farm",......dude., that's worth millions of dollars nowadays.
"a MODEST house" - OH MY
@richarddaigle8777 Exactly, “nowadays”. Not then… though I wouldn’t say they had nothing 😂
The important thing is that it was a source of income (or if it wasn't, it could be turned in to one with work).
"you will own nothing yet think your rich" - what the elite want us to think as our current and foreseeable future maybe 🤷
the guy had money thrown at him at every turn.
In 1986 I bought from a neighbour who was moving out 5 Billy book cases (mahogany colour, no longer available) which they had purchased in our local Ikea store in Germany. These book cases have since moved house with me a staggering 9 times, including emigrating from Germany to Ireland in 2009. Now that there’s an Ikea store in Dublin (3 hours drive from my home), I might just get some doors for the book cases. In black, since the lovely reddish mahogany colour isn’t available any more. 38 years with me, 9 times moving house, and still going strong and much loved. That’s Ikea quality 😊❤
So cool! I have a PÖANG chair that has traveled with me from Nuremberg Germany since 2001. 😊
Also have a black set of Billy book cases, covering my wall and have them now over 30 years. With a lounge chair and some two queen size storage beds
( with pneumatic opening, very practical).
I have never changed my mind about, how great investment they have been, and how well they still serving me!
IKEA is designed for a market of people, who need them and can afford it. Choose wisely what you buy, and those products will be with you for years!
Btw their down bedding are absolutely fantastic!
And so are the live plants 🪴, some of their rugs, most of their food items.
It is a better company than most!
I also find their coffee irresistible 🫶
Btw it is a choice to shop there or not!
If you check closely, you will find something very interesting if not sickening about most of the large and powerful giant corporations and its history for sure, in the USA or in Germany. Or elsewhere… Is there a perfect super clean company? I doubt it.
Just have to dig…
But I have to give this one credit for one thing, they don’t try to look something else. They clearly address their target group, their prices are fair, and they give chances to people to have ok starting home furnishings and goods.
I think, that’s better than most.
Thousands of companies are shamelessly stealing their designs!!!
Now that’s a disgusting crime 🤮🤢🤢
Love my many billy bookcases have had them for over 25years...love ikea even though I do not agree with climate warming or anything thing about the climate not really happening.
It used to be that way. The IKEA furniture I bought years back is still ok. Furniture I bought later does not have the same quality (Billy shelves bending when you put books on them instead of just some decorative items).
@@he8438 sorry but I cannot confirm this. My friends just bought 10 black Billy shelves including doors and they are filled with books. There no bending of shelves whatsoever.
Im from Älmhult where IKEA is considered to be founded (first physical IKEA store) and Ive worked for IKEA in Älmhult as well. I did learn some new stuff about IKEA so good work on the research! Would be interesting though to hear a bit more about recent stuff, IKEA has made a lot of changes in modern time. It used to be considered a very good employer that treated the employees very well, not so much now. That I would love to hear a deep dive on. Anyway, thanks for a good video :)
One reason he became so rich is that he owned a subsidiary company, Ikea Design, which owned all the design rights and that company received 3% of the sales price which went straight into his pocket. If you look closely on the name tag there's always this name on the tag.
Please can you elaborate. Thanks
That sounds like a smart thing to do.
I worked for a family owned company that contracted or leased everything they had from other companies also owned by them. My dept paid $2000/square foot/month rent to their real estate company and it made my $20M profits unprofitable. One of their many tricks to keep from paying taxes.
@@brokenrecord3523 thanks.
thats interesting
I live in Denmark. The earliest IKEA shops opened in my hometown - Aalborg - around 1982. I got divorced that year, and went to IKEA buying EVERYTHING I needed - I still have furnitures, plates, cups etc. from 1982. It wasn't in Aalborg for many years, but in 2010 we got BIG IKEA STORE in Aalborg - and I have been a customer since. The quality for their products are SO good. And their service !? You dont find better ANYWAY. So thank you for the history behind Ikea. That's very intereresting
Has anyone ever gotten lost in an IKEA? I did once, when I tried to take a shortcut and ended up back at the beginning!
If you want to go back to an item without a 15 minute walk towards everyone coming in the other direction, the staff will always take you through an unmarked shortcut. It happens all the time, so they are not breaking any rules.
The same applies if you are popping in during your lunch break to pick a certain item up.
The greatest part of IKEA products coming in parts you have to assemble, is the many ways to Hack IKEA items to fully customize using parts. It's like LEGO.
No. The greatest part is that it can be flat packed for easy shipping and moving. That’s why the assembly is good. I’m sure your hacks are… hackey. Did you mean using the plain product as a base and then adding your own style? That’s different than a hack.
@@stedydubdetroit Yea but it's but that is well known and even copied by many products today, but IKEA Hacks is unique to IKEA and you can even go to a store and just buy spare parts in bins for super cheap.
I recently added a hardwood board to a shoe cabinet in the hallway... now it looks a lot more expensive indeed, I also ended up painting all the ikea items in the living room white, somehow it makes them look better, although it's a lot of work. Anyway it looks better than the melamine lined items.
@@marcdc6809 That is exactly what @stedydubdetroit said
The first day IKEA entered into singapore market, i fell in love with their concept. It was huge, walking through it is like a maze, there was a huge restaurant(food was amazing) huge selections of small affordable items that you might want to buy. They do have some food that you might want to buy(their baguette was cheap and good) or their signature meatballs. The way they design it, you will end up spending money(even when you don't intend to spend money before you enter). I always end up spending money and one could really spend the whole day at their store(and you would want to revisit ikea again).
I've been to my local IKEA over 40 times, and to this date, I have not bought any item of any sort. The only reason I go to IKEA is to eat.
The cafeteria section at IKEA is nice, and cheaper than fast food. I like IKEA because the tables were you eat give you a semi dinning experience while still being cheap.
I watching this on our ikea kitchen table I’ve had for 25 years and is in perfect condition. Our house is full of ikea furniture and I love it. Couldn’t imagine anything else!
I’m glad that “ you’re back “ brother. Big love from Mozambique.
Comékie makwezo
1:38 With his last penny, Achim bought a 450-acre farm. ☠
Now this is a true businessman, despite all the challenges, he always bounced back
17:35 , the emotional attachment of building it. Same as removing powdered egg from cake mix, so you have to add one and it gives you greater pleasure .
Same principle. Never worked for me.... My bed gives me joy because it was delivered, unwrapped, wrapping removed from my home, set up, checked, and I stood there with a big smile reveling in the luxury of not doing it myself. :)
That sense of achievement as part of the buying experience ... genius
bro i havent watched your videos in a couple years and I was shocked by how much higher the quality was, keep up the good work bro
Hey! You can't say Ikea is the worst place to find a lost kid. They do have food, water, lingonberry drink and all the beds the kid could want. Of course it's not good that a kid gets lost for 6 days. But at least they are safer than if the kid was lost in the wilderness or something!
Ikea makes you "overspend" on furniture for sure but they have options that are of cheaper quality but you can actually afford them. We can't buy furniture the way our parents and grandparents did anymore, value for money with quality materials doesn't exist anymore. Furniture has an insane premium on prices now.
It's wild.
I bought some IKEA furniture and was disappointed that the pieces were thin and made out of that compressed paper material.
But then I bought furniture from Amazon and looked at furniture from WalMart and it's all the same. If you want durable furniture made out of actual wood, you can find it at other furniture stores for 5 times the cost of the compressed paper version or more.
All of my most durable furniture is used and over a decade old.
@@AlexsGoogleAccount Do you live in the US? I've heard quite a few people complaining about it over there. I live in Sweden and when I buy from Ikea it's usually made out of pretty decent materials. Although we also have more trees than we know what to do with.
@@carlhaeggman2378 Yes I do. And I don't necessarily have an issue with it. It's still generally a good quality... for its price. But the last couple of items I bought off Amazon for a similar price point have been just as good or better.
"Our parents and grandparents" generally could not buy affordable high quality furniture. The "average" piece of furniture built 100 years ago was pretty crappy - talk to a historian. The "old furniture" we see today was the expensive high quality stuff that lasts, and "regular folk" couldn't afford it, all the "regular" stuff is in a landfill by now. Generally speaking, when looking at almost any product from a real historical perspective, saying "they don't make it like they used to" ignores the fact that back then, what they made was either unaffordable by "ordinary folk" or worse than what you generally get today. Or both. My grandmother's wedding dress "only" cost $8, but she says that was a week's wage - so not as inexpensive as it seems.
That’s not true though because even the “garbage” furniture of that time was made of solid wood. Before the 40s most furniture was made really well and was very expensive but people would save up and buy it, it’s become very hard to save money in this current era.
There's no stopping anyone willing to sneak around in a rolled up carpet.
As Cleopatra can testify.
I wish more companies were like IKEA. High quality, efficient, innovative and with humble and honest leadership.
Ingvar seems like the perfect businessman, a real genius, a hard worker and passionate about it
It seems like he already almost perfectioned the whole business model before his competitors even changed to this better business model. He was centuries ahead all the time and with the increasing wealth and reputation noone would have even been able to really compete
I don't agree. He more than likely made all the right moves at the right times. He of course was not stupid. Just like Elon Mush and other billionaires. They have a lot of energy but they do make the right moves by luck. What you don't hear about are the thousands of businessmen who also work hard but fail. It is the luck of the draw. Just like investing in the stock market. If you buy the right stock today , you will be a billionaire. No one knows which stock that is though. Someone will randomly buy the winning stock and become rich and these are the people you hear about. You don't hear about the failures.
@@jeffbguarino His biggest advantage was that another IKEA did not yet exist. He was also helped along by that post war boost, although so were all furniture retailers.
@@dragon_nammi Yes, I agree with that. My father had a successful business. In the 1960's he learned to repair TV's and everyone had a TV about 1960. Then he started renting them out. A black and white TV was about $100 and he charged $10 a month , so each TV was paid off in 10 months. Then color TV's . He expanded and had about 300 customers. Then the government came out with capital gains and sales tax and the accounting was overwhelming. He had a few employees and sold the business in 1972 to another rental company and just concentrated on his job at the railway. The railway was going to fire him for missing too much work , and he missed the work to run his business. This rental business died out about 1980 so the business would never have grown any further. So the conclusion is , no one knows which business will succeed or not. The people that do select the correct business are very very successful but you don't know how many unsuccessful business there are that close down.
@@jeffbguarinoExcept he didn't buy other brands, he created his own. Buying the right brand before it becomes too expensive is luck. Taking the right decision for your own brand is hard work and talent. The lucky part here was his employee who ended up with the flat packaging idea. And even here, we could argue that considering he treated his employees well, it wasn't luck that the best ended up working for him.
Ikea is the embodiment of 'what doesn't kill you makes you stronger'
I'm a digital artist. I make pfp, banner, logo, thumbnail, overlay, emotes, custom characters and other artwork.
And I do these artwork for few bucks. If anyone is interested in making these things, feel free to get in touch.
except Nazi party affiliations
What I really appreciate about the new sectional I’m going to buy once my condo is done: it comes in small parts so I can fit it through the front door, and I can wash or replace the covers as needed. That makes that piece of furniture last a lot longer than most similar priced items from Wayfair, Amazon, or other furniture stores.
That's actually very Swedish design ideology. It's much more oriented towards function, rather than just looks. And if you think about function, that will lead your thoughts to some other aspects, like covers beeing removable and washable.
Though IKEA of course also thinks of looks, but their goal is not to be at the forefront of furniture design trends. If a trend actually persists, they will join in after a few years, when more people apreciate that. (Out of an interview, not something I made up.)
A nice story about Ingvar that i heard from my old boss at a carpentryshop,
My boss's old mentor who also had a carpentry shop, in Älmhult (where Ingvar came from), and Ingvar would come by every day or so and ask if he could go through the pile of off-cuts and scrap lumber.
Which he could of course, and this for free.
Thing about Älmhult was at the time it was packet with carpenters and carpentry shop, lumber mills, so Ingvar would go round the area and ask for free scrap material from everybody.
Well- my wife and I once went to imea to "look and eat some meat balls" and went home with a credit of almost 5k and furniture and other stuff for almost the whole appartement. Nothing we didn't need anyway but that day we juuuust wanted to look.
Don't spend money you don't have
@@bailey125 We had that money. It just was cheaper to buy on credit then to get that money from the savings account. Today we don't have that luxury anymore but you are right. That should be kept in mind if you don't need something lifesaving or at least very important.
@@alexandergaus493 It's a trap that many can easily and unknowingly fall into. I appreciate your response👍
@@bailey125 That's true. When I just was 18 I made that Mistake and had to pay for it till I was somewhere around 30 years old. You absolutely are right with not spending what you don't have.
@@alexandergaus493 During my 76 years on this planet, I have never owned a credit card or bought an item on credit. If you can't afford the item, you certainly can't afford the additional interest payment.
Both my wife and our 3 children (now in their 30's) have the same outlook. The one exception is a mortgage for the house.
Hej! As a IKEA coworker I can confirm the family story behind Ingvar. It is told to all of us the first day we start to work for IKEA. And also, yes, there may be some sketchy stuff also going on. But that unfortunately goes to all the big companies nowadays.. However in the last years IKEA has been improving on getting clean from every possible 'scandal' :) And I'm not saying this because I work for them
I really like the Ikea-experience with attractions such as sustainability infotainments, unlimited drink refills and cheap buffet-like restaurants. I'm also a fan of simple/minimalist but practical/effective designs.
I am leaving this comment here so that after some hours, days, weeks, months or years when someone likes or comment on it, I will be reminded to watch this video again
WATCH. IT. AGAIN!!!!!
Are seriously
@@raylightttHe is jorking like a little duck
WATCH IT AGAINNN :DD
Meatrider
I used to be a fan of IKEA, you got good quality for a good price. But over the last two decades the quality declined significantly. Material has become thinner, metal was replaced by plastic, fewer connectors, and so on. It has basicly become fast furniture. You buy it cheap, it looks worn out quickly, and you throw it out to buy something new according to the latest fashion. It is still OK as starter furniture, but when you settle down you want something better.
IKEA going for that planned obsolescence business model
I both agree and disagree with that statement. I think they have extended their product line, there are more of the extremely cheap items that fall apart when you look at them in the stores. But there are also more of the really well built and expensive items there as well, items you question if they even should be at IKEA since the price is almost as high as "normal" furniture stores. And then everything in between, they sell so much now. Cheap crap and well built, previously there was a more uniform "good enough"-quality over the entire product range.
I noticed this as well. The designs have also become a bit more boring (though like with everything, it is more about how you style it). But there is the newer trend with 'IKEA flip', where people buy a cheap item from Ikea, and costumize it/upcycle it to make it unique. And I think this could be a really good one for IKEA, because it is very much what people are looking for these days, and they offer a very affordable base, that is still decent quality for the money.
It sounds to me as though the competition (and their complicit media) never gave up. Dirty politics are everywhere. It needs to be mentioned that the savings brought on by delivering furniture in unassembled form trickled down to the customers. Fair dealings by Ingvar. As an older woman l admit feeling proud to have built my own Kallax shelves recently. IKEA is not just a business. *IKEA IS A PHENOMENON.*
I've mastered getting out of IKEAs as fast as possible without impulse buying. Also, if I have a bunch of stuff get, or I'm burning someone there, I like to get there around lunch time, and eat first, then shop. I find that one buys less when full.
Especially if it is food. :)
@@653j521 As opposed to... Joy? Faith? Sperm?
Just walk in the exit side, find what you need, maybe browse the as-is, and get out
Back in the days when ikea still sold high quality furnitures. They made good deals with factories in my area. Factories invested for expensive machines etc. But next year ikea just told them that now the price much is lower, take or leave it, so many factories went bankcrupt. They did also other "nice" things.
In the ’70s, I worked for Sears for half a decade and my home looked like a Sears showroom, from car repairs to Levies to my first VCR. Now that has all changed. Now it looks like an IKEA showroom from rooms of bookcases to other furniture. If it is utilitarian and under 25 dollars it is here. Even my cats eat from IKEA child plates. I am old and only go to the gas station and IKEA. That is my vacation spot. And I Plan to impulse buy on purpose after eating there.
Excellent presentation. I knew the information but it was well presented.
You have a great attitude , sweet take on life !
I wish you many , many more happy years with your cats and your books !
( and enjoying your daily happy moments , all things IKEA ! )
Thanks for your very interesting , nice , comment !♡♡♡
I read somewhere that the reason Ingvar was so successful was that he owned everything in every IKEA store and owned all the stores, so the company never paid rent, or paid for supplies after they were sold just as many other big box stores do, and many supermarkets. So when items were sold 100% of the price paid by customers is profit, which is ploughed back into the business. Other big stores such as Tesco and Sainsbury's tried to expand into the big box market but they paid suppliers late and got in trouble with bad publicity and very small profits after everything was paid off. Their brand names were sold to holding companies, IKEA is still owned by his heirs, and they own every item and all their stores.
100%? You mean after wages, and electricity and usual business expenses. So no...not 100% lol Wages are a huge part of a businesses expenses. Staff in store and the back end, the entire distribution chain etc etc etc
@out_spocken you get the gist, use your common sense.
I once got lost inside an Ikea store.
I'm lucky there's beds and I had some energy bars to help me through my journey.
did the epmloyees get agressive after the store closed?
@@michaelsmith4904 база
@michaelsmith4904 I paid for the candy bars and coffee, no worries. Took a minute to figure out how the register works.
@@imtiazkhan0987 duh whut?
Through your journey.
That’s my grandpa’s best friend he died few years ago. I still have the picture he visited our house here in Sweden 😁
I've lived very close to the first IKEA warehouse in stockholm for over 4 decades (the round guggenheim inspired one) and even tho i've built most of my furniture myself (built in custom solutions) i do have some huge ikea shelf units for my collection and some smaller furniture for storage use. It was fun to visit IKEA in the 80s when i was a kid, and i actually got lost there once, lol. Ingvar is a swedish legend just like ABBA. By the way i've never seen a single video from this channel before, even tho i watch hours of YT videos every day and have been for a decade or so. I've added probably a thousand big YT channels already. It's kinda strange really (yes i know there are tens of thousands of big channels but still)
Get a cup of coffee and get ready to watch
Here before it blows up
tea is the way
My parents said if I reach 10k, they'd buy me a professional camera for recording... Pls guys Im
literally begging you!....🎉
@@MbitaChiziI don't think you're begging hard enough.
😅😅😅❤
IKEA employee here, from that big hunk of a store in the outskirts of Stockholm (which is four floors now, by the way!). Gotta say I really enjoyed this video, and you did a great job with its story. It more or less checks every box of what I've heard from colleagues since I first started working here. IKEA will definitely outlast its founder's legacy, and hopefully be getting only better along the way.
A few days ago, I heard IKEA was not going to raise prices despite "inflation" being an issue in other sectors (looking at you, mega grocery stores..) I find this very impressive, wouldn't expect it from a seemingly typical mega corporation.
Ikea is creepy , I hate it , and conneted with illegal clear Cuts
Wow, Magnates Media, your video is an absolute masterpiece! Your stunning editing style combined with storytelling is truly inspiring. Watching this has motivated me to start my own UA-cam channel. The way you weave visuals and narrative together is an art form. Thank you for sharing your incredible talent with the world!
I like ikea because of the no frills. At othe furniture stores i always feel cheated.
I like to abuse their products to build something else. In recent years this has become increasingly difficult because furniture isn't made from solid materials any more but empty air instead. Let's see where this is gonna take us, me and Ikea
My approach to Ikea is simple: I don't shop there. I did go a few times in the 1990's, and bought only the items I went for.
They way you do your due diligence in every video is the reason I have watched all of your videos twice over and always expecting a new one.
I get BEYOND excited to see a new video posted to this account because I already know the motion graphics and editing will be TOP TIER! Thank you for always producing excellence, and inspiring me to be a better video editor!
Just came home from ikea and got this notification. However I’ve been loving ikea the last 20 years and I don’t think it’s changing anytime soon.
Yeah that's right. You've been buying furniture from there for the last 20 years. I bought just good quality Furniture 20 years ago. I haven't had to get furniture since
Ingvar kamprad was a legend. We will never forget you. RIP
I live within a 10-minute walk from our IKEA, the grandkids think it is an awesome lunch outing and I've figured out most of the shortcuts. I can even avoid the marketplace when I pick up from the warehouse.
Great work!! Glad you back 🙂
Shout out from South Africa
Same❤️
Same ❤
I really want some Simba Chips, but no one importing them in Taiwan. 😢😢
same
@@MeowO_O I just looked up Simba Chips because I never heard of them and was surprised to learn that Simba is the Swahili word for "lion," which is interesting because Simba is a lion character.
If there was an IKEA closer to me, I would go. But I live in a big city, Chicago, and I do not drive. Ikea is in the far suburbs, so mail order it is, but I want the smaller deco items, they don't ship them due to smaller inventory.
The Nordic names that IKEA selects for its furniture may puzzle some, but there's a special system that the company uses.
Each category of products is named after certain things. For example, beds share the names of areas in Norway, sofas are named for towns in Sweden, rugs are mainly named after places in Denmark or Sweden, and fabrics and curtains have female names.
At least in my part of the world, each Ikea is said to be an independent franchise rather than corporate owned. They say this is why prices may vary but it likely reduces taxes somehow.
From the companies point of view, the big thing with franchising is minimizing risk, waste/slack and keeping their own organization small(er). Eg not having own employees at all the sites contributes to those goals.
Do the franchizing deal, then leave all hiring, paying, firing etc, and possibly defaulting to someone else.
Watching this on a GALANT Ikea desk. I wish they still made the big ones without the rounded corners and still sold T-legs.
Since I now know that he was a supporter, I'm even more happy to be a loyal customer. Viva, IK!
Ikea is still mixed in controversial subjects even now, like harvesting wood from virgin and protected forests, some say it's directly others say just through suppliers
Do yall have an army of editors? As a video editor it's completely beyond me how you can put out 30+ minute videos on a monthly basis with this production quality
A.I. assistance
@@Direnaar i don't think that helps much, ai can only create images rn, can't really help you with advanced video effects
@@nightthemoon8481 It actually can. This video is 100% ai. There are tons of ai video editors and video generators out there. There are whole music videos and anime's generated by ai.
The map at 30:15 is out of date by 10+ years, like all three of the Baltic countries have received a physical Ikea store between 2013-2022 and there are many others missing on the map as well.
Nobody makes you go there. If you don't like it, don't go there. This is constant insinuation that their marketing should be regulated by bureaucrats. Just what we need, more commissars!
What part of the video says that?
I'm a digital artist. I make pfp, banner, logo, thumbnail, overlay, emotes, custom characters and other artwork.
And I do these artwork for few bucks. If anyone is interested in making these things, feel free to get in touch.
Always excited when see the magnates media notification
Thank you for this. Fascinating, informative and educational. 10/10
This is one of the most entertaining and educational channels out there. I love it.
Love this video! I wasn’t planning on watching the whole thing, but you got met hooked! The quality, the info, the history….you are talented, man!
Funny this video pops up, went to ikea on the weekend for breakfast and a bit of shopping, 4 hours later ended up having lunch and leaving with more things than I needed. Very nice, home inspired and friendly shopping every time i go! - Went to trago Mills next, and loved it even more with its massive amount of confusing aliases and wondering what exit you’ll leave. Two every different ideas
Before I watch completely, I actually loved how Ikea wasn't just a store but also a attraction to me. I think especially when I was a kid, taking the maze-like path a finding shortcuts felt really great.
I am aware of the selling point about minimalistic concept but it's kind of yin-yang to me. - It's makes us bad and lax designers, - it's good at giving instructions and it's kinda rewarding to stick to Ikea for that and - If you wanna stylize with furniture it's harder if already bought (but that's also when not having Ikea products).
I do believe Ikea wants monopoly, they have a *very big* variety of products (noticed how their dishwashing brush is kind of OP) and many times when the first concept of a company is being cheap(er) than the market they almost always make profit and can take it to the next level. In the Netherlands the Action exists for that reason, the brand exist to be cheap but if you ask me if my tingly senses think Action *has* monopoly, it's not.
Because quality can sometimes be the greatest enemy for company branded as with cheap prices. The Action is great still, but people don't only want cheap. We aren't that poor too. Company's rise and fall, that's good and/or bad. It still always makes room for new and/or better companies. I believe some companies are too much on top like Disney and Apple, Facebook, UA-cam?, Tesla, but for that we have democracy. Company's always wanna go upward, if they even have a chance for monopoly even how smartly giving us practical stuff. But the bigger a company gets, the more dirty it might become. And no one wants to be a product itself like Facebook got. But I think Disney would be the greatest example especially in the regard of how they used to be. Their animations have gotten better but worse, but being a big company doesn't suit everyone. A company like Disney needs the heart because it's about story, motivation feel and stuff. Wish and it's background of it give this proof. By *trying* to make it different but not making it better. Making a character a marketable plushie and/or declining an idea that people already loved _just as the concept_ (king and queen villains)
.... Well never thought I was typing an essay of sorts.. But if so, thank you for (completely) reading. I wish you the best in this f*cked up complicated world 🤔😉
I like that I am sitting on an ikea chair and using an ikea desk while watching this video
I'm actually sitting in a 25 year old Poang chair, still happy with it.
Jesper Brodin (born 9 November 1968) is a Swedish business leader and the chief executive officer (CEO) of Ingka Group. He has been elected the Prime Minister of Sweden. He is assembling his cabinet over the weekend. LOL
Success due mainly for IKEA beautiful showrooms, little paper blocks and pencil to write your chosen piece. Beautiful
... as I watch this in my Poang chair, monitors on a Gallant desk, business supplies on a Billy bookshelf, and a Lack room divider.
4:10, "German state Sudetenland, that after WWI became part of Czechoslovakia" - you cannot be more wrong with this sentence. It was never a German state, but an occupied Czechoslovak territory. Czechoslovakia was a state since end of WWI in 1918, and Sudetenland was occupied by Nazi Germany since 1938. Get your facts right in these videos.
Can you cite a source? I'm interested in learning more about this, but it's he said she said as far as I'm concerned.
Not so long ago I was onde of the first subscribers of this channel, leaving a comment congratulating you about the quality of your videos and saying you deserved much more exposure and subscribers. And here we are now, with almost 1,5 million subscribers and still growing! You deserve it 👏
Been waiting for a new video bro,..Nice to drop
I worked for a few years helping setting up plants in Soviet Union that produced furniture for IKEA. But it wasn't just get modern machinery in place, we also installed a massive quality system, making sure the products were top class.
One dark story I picked up was that IKEA promised manufacturers large orders if they got more and better machinery, then postponed the orders making the producers go bancrupt and then IKEA moved in bought the plants for dirt cheap money and took over production.
Another story, just briefly mentioned in the video is that Ingvar Kamprad was a simple and humble man always travelling in, what was called APEX class (economy class) on airlines. This tickets demanded the traveller to be away for a weekend at least, but Ingvar used two sets of tickets making him able to travel to a business meeting in midweek and returning home the next day. Also he has been spotted flying 1st class.
top class disposable furniture?
@@rabokarabekian409 In UK, IKEA furnitures is, or was looked upon as top class or designer stuff. We must also remember that IKEA's furnitures are produced from the same material (wood and boards) and in the exact same kind of machinery as "high class" furniture.
@@Soundbrigade There's a sad commentary. The particle board industry is booming.
This was maybe your most beautiful video yet
The visuals, the visuals. This was a great video. TFS xx
As entrepreneurs, it's crucial to remember that while growth and success are important, maintaining ethical standards is what truly builds lasting trust and loyalty with customers. 🌍
I'm learning a lot from you John. You keep on inspiring to follow my dream of doing youtube. I'm still figuring it out but whenever I want to give up watching your videos keep inspiring to go on. ❤
RIP ingvar Kamprad. You will be missed
Had the pleasure of meeting him when he visited the store I used to work at!
You inspired me to start doing documentaries.❤️❤️ You are my inspiration and mentor thank you magnates media. Hope i learn more from your vids from the stories to the editing itself
Literally the best channel on UA-cam right now 💯💯💯
You are my most favorite channel on UA-cam. No matter how long your videos are, I cannot stop my eyes watching it complete.
Grow more!
The last time I visited Ikea, I walked out with my hands empty and just as much money in my wallet as when I entered. Their psychological trap didn't work so well.
Well, did not work on you, but works on millions of people around the world. I guess they can afford it for you to be immune to their tricks.
[mind you this is very very similar to an argument used in lots of cases: "if there is snow in my hand, global warming is a hoax" "if i did not die from x-y-z, then x-y-z is safe" ... (for the record; i am not accusing you with either of this, just pointing out similarties)]
I think these tricks would fail on _everyone_ if they would be going to any store with a "single item" (or a specific few items) in mind. If you go to the store to buy a Hucklebicklebwarf chest of drawers and they don't have _That_ or anything which matches the color and size you wanted, then you will not buy anything. before that : you are focusing on getting to your destination of chest of drawers... after that you storm out because you are disappointed.
But if you go in to 'get some ideas' or in case you were successful in your purchase, you might end up buying some decoration or drawer liners / separators... and heck, throw in a new lamp to put something on top :)
What i like about IKEA's tricks is that they are in a way still a positive experience, after you come home with more than you wanted, you rarely regret buying them and they end up being used or utilized and not just sitting in your closet collecting dust (unless of course you bought the Frufterburbenga closet dust collector..)
[of course excluding the toy section which always makes me itch about what my kids want to pick up :D - well.. if I bring my kids that is :D ]
I'm glad there's others. I left angry from the experience and the unbelievably chaotic crowd.
lol… okay you win! I’m sure your bachelor pad still looks just as gross as it did before 🤪
@@Marchant2 Try going on a random weekday. It's much calmer.
Interesting. Here's how IKEA have shaped my life. I received a catalogue from IKEA when I was living in Manchester and they have just opened their very first store in Warrington. I visited their store and fell in love with the surrounding area. So much so that I bought a house about a mile from their store. I'm typing this in my study completely furnished with IKEA Besta and Billy units. I'm sitting in a Markus office chair and a modified IKEA table. BTW. I could have named my daughter Ikea but I guess I'm still sane.
i hate when i get trapped in the endless halls of IKEA and it's night time and the employees keep chasing me, saying "excuse me, the store is now closed..."
I was thinking, mister Ingvar noticed people went home over lunchtime, so he had a restaurant built, then he was frustrated that people would go home at night, so he had lots of beds put up on display...
Your editing is next level. Great work John!
Good story! Regarding the "forced labor" story, most people don't realize that especially in communist countries MOST labor is forced labor. Where else could one work but for the state or country? All or most "businesses and enterprise" was state owned, so I can't hold it against Ikea founder. And, did you know that a lot of countries operate prison labor factories? Some inmates are "volunteers" and a lot actually love to work and get out of their cells..
This “business story” was riveting 😂🎉
Love me some ikea. I’ve been buying Billy bookcases and Malm dressers and a wall of Pax wardrobes since they opened France near to the Charles de Gaulle Airport! My kids jumped in those balls in the playroom. I’ve eaten and bought more meatballs and sauce than I care to count. Genius. Now do an IKEA tiny home key ready!
I absolutely love listening to your content (as if it’s a podcast - as I drive to work) then coming home and showing it to mum, then following that, showing it to my partner.
Technically you always get 3-7 views from me showing it to multiple people.
I do this as much as I can with all of your videos :)
Ikea is the most frustrating place to buy from.
I have had a dozen items in my bag for over four years now and I can't even get them. They are not available in store or online or wont ship to me or the shipping would be several hundred times more than the items cost. Guess Ingvar was not the shipping logistics genius he was made out to be after all.
Ikea consistently under stocks the best selling items, they are always out of stock on everything.
I recently stumbled upon your channel and have enjoyed the videos. However I have one small suggestion, I'll often listen to these more like a podcast and occasionally glance at the video while I'm doing other things. So it would be nice if it just had a voice that read out the chapter headings. As I often have to go back to read the chapter headings. Just a small change that would make these more audio friendly. Thanks!
17:15 “IKEA effect” not sure how much I trust a paper from Dan Ariely in light of recent events. “Participants saw their amateurish creations… as similar in value to the creations of experts, and expected others to share their opinions” 🤔 was this study able to be replicated I wonder?
Ikea very generous in sending out replacement parts you may need for your ikea furniture, etc. Love how customer service oriented they are.
Plus Costco, just like Ikea, is just full of genius