Advanced Facebook Ad Targeting: A Research Method for Finding Relevant Cold Audiences

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  • Опубліковано 1 гру 2024

КОМЕНТАРІ • 319

  • @SocialMediaExaminer
    @SocialMediaExaminer  3 роки тому +14

    ⚠️ UPDATE: Audience Insights has been removed by Facebook... ✅ Watch this video to discover our new targeting method: ua-cam.com/video/S4iC0OabUkI/v-deo.html

    • @wheelie642
      @wheelie642 3 роки тому

      I've been binge watching your videos and still am overwhelmed. It's not a skill set I guess. I would love to hire someone but am afraid my inexperience will cause me to waste time and money. I wish you were for hire. :(

    • @benimmortal5858
      @benimmortal5858 2 роки тому

      @@wheelie642 what do you need help with?

  • @gigionvenus
    @gigionvenus 3 роки тому +24

    please make an updated version! the ad manager is so different now and this video was so helpful

  • @AudryRoseYT
    @AudryRoseYT 4 роки тому +33

    I got my first sale from FB ads from using this method! I used an A+B test to test different interest sets, now I'm going to keep doing my research. Thank you!

    • @SocialMediaExaminer
      @SocialMediaExaminer  4 роки тому +1

      That's awesome, Audry! Congrats.
      -Megan🤓

    • @rehansiddique1875
      @rehansiddique1875 4 роки тому +1

      use campaign budget optimization. its much better.

    • @seyilivings9509
      @seyilivings9509 3 роки тому

      pls how many interests do you use per adset

    • @elisabef
      @elisabef 3 роки тому

      @@seyilivings9509 I personally recommend doing one unless you're looking for a specific audience

    • @xeeclassic
      @xeeclassic 3 роки тому

      What is A+B test???

  • @lifegood293
    @lifegood293 4 роки тому

    I have seen hundreds of videos on facebook ads but this video comes top of all.....
    Best targeting Audience Video I have ever seen.... 👍👍

  • @socialsavvico
    @socialsavvico 2 роки тому

    Wow!!! I’ve paid for ads programs and literally none of them show me this and I get it for free!! 🤦‍♀️🤦‍♀️🤦‍♀️. But also, thank you so much for keeping this 🙏

  • @positivity29
    @positivity29 3 роки тому +6

    I’ve paid thousands for courses and didn’t learn what I just learned here in 8 mins !!! And you didn’t use a ton of Big words and Acronyms and think that we just automatically would know what that means lol. You were extremely practical. Thanks so much !

  • @briannolan7818
    @briannolan7818 4 роки тому +2

    I want to start advertising my services on FB and didn't know where to begin. I stumbled upon this video and I'm so glad I did. You really helped to explain what I've been looking to do. I hope I can find who to target for my niche service. I feel a little more empowered now. Thanks for this video.

  • @Manishdna
    @Manishdna 3 роки тому +2

    This is our future. We need to know and learn more about this. Thank you for making this so useful!

  • @awaisabbasi9284
    @awaisabbasi9284 2 роки тому

    Recently I researching how to find right target audience, believe me this video helps me a lot, Thanks for sharing this:)

  • @lifeofkms2750
    @lifeofkms2750 4 роки тому +2

    Dude I love you. thank you for making an actual clear instructional video with actual practical information.

  • @martymartinez737
    @martymartinez737 2 роки тому

    That was very helpful. Thank you!

  • @elgasous
    @elgasous 4 роки тому +1

    once again thanks a lot

  • @positivevibes7127
    @positivevibes7127 4 роки тому +2

    I'm sold, thank you

  • @lvhomesales
    @lvhomesales 3 роки тому +19

    Any way to get an updated version of this as FB has changed its layout and settings? Txs

    • @zahraali1848
      @zahraali1848 3 роки тому +1

      Searching same

    • @fairweatherfriends.
      @fairweatherfriends. 3 роки тому

      Did they take away all the options or what?

    • @Motivation2Businesses
      @Motivation2Businesses 3 роки тому +3

      You have to search for Facebook audience insights! Then when you are in the tool you will be seeing the audience insight of people who liked your page. Click on the filter option on the top right of the screen! After that you can see insights of any audience by adding a country, interest and age groups! I Hope this helps you!

    • @Motivation2Businesses
      @Motivation2Businesses 3 роки тому +1

      @@zahraali1848 You have to search for Facebook audience insights! Then when you are in the tool you will be seeing the audience insight of people who liked your page. Click on the filter option on the top right of the screen! After that you can see insights of any audience by adding a country, interest and age groups! I Hope this helps you!

    • @Motivation2Businesses
      @Motivation2Businesses 3 роки тому +2

      @@fairweatherfriends. Nah mate! You have to search for Facebook audience insights! Then when you are in the tool you will be seeing the audience insight of people who liked your page. Click on the filter option on the top right of the screen! After that you can see insights of any audience by adding a country, interest and age groups! I Hope this helps you!

  • @codishaa
    @codishaa 4 роки тому +7

    THIS IS A GREAT VIDEO! Thank you for the suggestions on how to target.

  • @DavidRosales-fc8ce
    @DavidRosales-fc8ce 3 роки тому

    Thank you so much for taking your time educating 😎🥳

  • @winniejean2442
    @winniejean2442 4 роки тому +2

    Thank you for such a detailed yet easy to understand intro to FB ads!

  • @seamask1787
    @seamask1787 4 роки тому

    Very helpful video! Thank you!

  • @akoredej.ayanbisi120
    @akoredej.ayanbisi120 3 роки тому

    This is good, thank you for this.

  • @Nomovio
    @Nomovio 4 роки тому

    My targeting was nonexistent and i still got about half play thrus but very low engagement, so after seeing this video i cud reach up to 1mil ppl with targeting! I cant wait to see the results and let you know! Targeting is tough for me since its a kids show but im learning

  • @mirzahyder8428
    @mirzahyder8428 3 роки тому

    Great information and clear explanation, thank you.

  • @bullbell1624
    @bullbell1624 4 роки тому +1

    Great Video! Clear. Concise. Super informative. And the editing is on point. Thank you!

  • @bryonpatrick4982
    @bryonpatrick4982 3 роки тому +1

    Wish I could like this more than once. Great video. Best I've seen

  • @NancyTaylor
    @NancyTaylor 4 роки тому +1

    Awesome Rick! Thanks for being amazing and making this so simple for us!

  • @iampratikk
    @iampratikk 4 роки тому +1

    Great well explained this strategy ❤

  • @vivadecorstudioflowersdeco7636
    @vivadecorstudioflowersdeco7636 3 роки тому

    Thank so much! Great video! 👍👍

  • @marketeandotehoy
    @marketeandotehoy 4 роки тому

    Awesome video! ThankS!

  • @chathuragunathilake9652
    @chathuragunathilake9652 3 роки тому

    Good Job thanks man

  • @valoureducation5892
    @valoureducation5892 3 роки тому

    So useful to targeting the auidence

  • @TravelpreneurPulkit
    @TravelpreneurPulkit 3 роки тому

    Awesome vid 👍

  • @centralfreedecentlife2522
    @centralfreedecentlife2522 3 роки тому

    Thank you so much for imparting valuable knowledge to the general benefit.

  • @marialetterfeels
    @marialetterfeels 3 роки тому

    Sooo useful!

  • @sathyajithsingh935
    @sathyajithsingh935 3 роки тому

    Really specific and useful content. Thank you

  • @voltairepabustan
    @voltairepabustan 4 роки тому

    Such great information!

  • @LuxArchVision
    @LuxArchVision 2 роки тому

    Thanks for your help

  • @artificialelijah
    @artificialelijah 3 роки тому

    Really good distinction you made between warm audiences, colder and cold audiences. This is a powerful video!

  • @joltofjulia1322
    @joltofjulia1322 4 роки тому

    Soooooo helpful! Ty

  • @dtrsr3710
    @dtrsr3710 4 роки тому

    Awesome video. Targeting has def been my weak point. Thanks a lot

  • @Daniel-xi5sq
    @Daniel-xi5sq 4 роки тому +2

    thank you. what would you recommend for items that you will buy as a gift for other (e.g. you buy a gift for new parents) how would you target this because everybody could be the person who buy that gift for the parents.

    • @iamsyafiee5136
      @iamsyafiee5136 4 роки тому

      I would love to hear more too! Have you got your answer?

  • @christianmusicchannel8861
    @christianmusicchannel8861 4 роки тому

    This is it. You are awesome sir. Ty

  • @femioladeinde3868
    @femioladeinde3868 4 роки тому +1

    Nice job

  • @zaaraveer
    @zaaraveer 4 роки тому

    Thank you my Guru.... Superb Sir

  • @Alex-sg3tk
    @Alex-sg3tk 3 роки тому

    Very helpful

  • @HealingWithJas
    @HealingWithJas 4 роки тому

    This is GOLD

  • @tomnguyen3258
    @tomnguyen3258 4 роки тому

    Awesome video.

  • @sunainadhanave2652
    @sunainadhanave2652 4 роки тому

    Its just awesome . thank you soooooooooooooooooooooooooo much

  • @rayedwards467
    @rayedwards467 4 роки тому

    Gold!

  • @kuntaleswararaomvl652
    @kuntaleswararaomvl652 3 роки тому

    Superb video-----Mr.Rao, India.

  • @WaelAKamel
    @WaelAKamel 4 роки тому

    I loved this video! Keep bringing them!

  • @vaishalisasode3305
    @vaishalisasode3305 4 роки тому

    Hey, hope you are doing great. Thank you so much for this, it was really helpful!

  • @mymonologues1673
    @mymonologues1673 4 роки тому +1

    How can I like this video 100 times. Thank you so much

  • @Youpick1687
    @Youpick1687 4 роки тому +1

    invaluable!!

  • @WisestGeneration
    @WisestGeneration 4 роки тому +2

    Wow! This video is so well done. I can only imagine how much time and effort went into making this video. You made it looks so simply, easy and most importantly entertaining. So flawless! Definitely subscribed!

  • @CromaCampusOfficial
    @CromaCampusOfficial 3 роки тому

    Thanks for explaining all of those things of FB ads.

  • @abelatkinson4505
    @abelatkinson4505 3 роки тому

    Something became clear, thank you.

  • @sanjaymakhija2135
    @sanjaymakhija2135 4 роки тому +1

    Very informative, love your simplicity in how to step deeper in targeting audiences. Thank you

  • @brianambrosini617
    @brianambrosini617 4 роки тому

    Excellent video. Thanks

  • @sidvideos
    @sidvideos 4 роки тому +1

    Hi.....great info but i can't find the audience insight link ? My Adsmanager dashboard looks very different. Can you plz help. Thanks in advance

  • @MrsFr3SH4ya
    @MrsFr3SH4ya 4 роки тому

    This is a great video. Thank you

  • @SANAS_PK
    @SANAS_PK 3 роки тому

    Very informative video. Keep up the good work!

  • @seomadhur
    @seomadhur 4 роки тому

    Awesome information 👍

  • @enzoinfinity1
    @enzoinfinity1 4 роки тому

    this is gold value thanks

  • @stereluiza5148
    @stereluiza5148 4 роки тому

    This info helped us so much, thank you so so much😇😇

  • @mohdizzatismat3833
    @mohdizzatismat3833 4 роки тому

    super tips

  • @madmoves173
    @madmoves173 4 роки тому

    Thank you for good tip

  • @quincyasekomhe5452
    @quincyasekomhe5452 3 роки тому

    Thanks a lot

  • @salmasaad7822
    @salmasaad7822 4 роки тому

    great!!!

  • @erkanguru
    @erkanguru 3 роки тому +1

    Could you please do another video incorporating the new changes that we see when creating audiences? Things keep changing!

  • @mamae.e2876
    @mamae.e2876 4 роки тому

    OMG! Thank you so much for this. I learned so much....i knew not of these fundamental things. I really do appreciate. We definitely must start from the beginning.

  • @faizulrehman9583
    @faizulrehman9583 2 роки тому

    it's very helpful

  • @stephencarroll312
    @stephencarroll312 3 роки тому

    amazing video

  • @vaidikguha81
    @vaidikguha81 3 роки тому +1

    does this feature work in 2021?

  • @jaymzcheong6582
    @jaymzcheong6582 3 роки тому

    Great tutorial and tips! Thank you so much. How I wish I could see your video before I spent money on ads previously. :(

  • @ecomviralvids6392
    @ecomviralvids6392 5 років тому +1

    good stuff bro ! keep it up

  • @lisamartin5645
    @lisamartin5645 4 роки тому

    Good info!

  • @Gadiovision
    @Gadiovision 4 роки тому

    thanks for informations
    great job man

  • @Vancityninja
    @Vancityninja 3 роки тому +5

    Why does your screen look way more detailed then what's showing up on my browser

  • @imAlwar
    @imAlwar 4 роки тому

    who are these 35 people who disliked it.. so informative video. keep it up sir..

    • @SocialMediaExaminer
      @SocialMediaExaminer  4 роки тому

      We've been creating content long enough to know there will always be a mix of trolls, people who are having a bad day, and folks who genuinely dislike the content.... but we just want to provide value to the majority of people who want and need the information. Thank you so much 😀 -Mitch

  • @tabrezshaikh8707
    @tabrezshaikh8707 4 роки тому

    Great 👍

  • @akingturtle
    @akingturtle 4 роки тому

    The analytics insight is the best kept secret. Thank you for sharing!!

  • @zaizsathish3024
    @zaizsathish3024 3 роки тому

    Very useful. Thanks for the author. A bigger Love from India (chennai)💯❤️❤️❤️

  • @alextham8072
    @alextham8072 4 роки тому

    This video is so informative; kind of secret for fb marketing

  • @ashishdhakate8958
    @ashishdhakate8958 4 роки тому

    Super 💥💥

  • @gangasharnam
    @gangasharnam 4 роки тому +6

    Great Video Thanks

  • @chloeshoobridge5297
    @chloeshoobridge5297 4 роки тому

    This was really helpful! Thanks :)

  • @AfricanFlightStar
    @AfricanFlightStar 4 роки тому +2

    BUMMER! I was so keyed up to find this video, thought it would solve my FaceBook ad targeting challenges. Then within a few minutes figured out that the menu's on the FaceBook Business manager page have all changed since this video was made, and so the video is no longer accurate or easy to put into practice.
    I'm trying to run just basic FB Ads for five different websites that I own, targeting specific audiences for each website of course. And I'm totally stumped by (apparently) having multiple Business Manager (or are they Ad Manager??) accounts that link (or don't) to my Ad Manager account sfor my different websites. Not to mention the impossible task of trying to install FaceBook pixels on these websites.
    I've literally spent hours and hours trying to figure this out, and every video I find is not up to date and does not reflect the latest version of the FB Biz Manager or Ad Manager. So flipping frustrating. And unfortunately I don't have the budget for personal consulting.
    Any suggestions on where I could go for help would be greatly appreciated, thanks. Even a bone would be good right now. ☹️

    • @AndreaHernandez-bo5ui
      @AndreaHernandez-bo5ui 4 роки тому +1

      Hi there, the layout has changed but you can still use this feature. Go to Ads manager and hover over the icon with the 9 dots on the left hand side called 'business tools' -it should be just beneath the 'home' icon. Then scroll down to 'Audience insights' and you'll be there. You can run different accounts with different ads managers under the same Business manager. Think of your business manager as your umbrella business from which you can control different accounts -in this case pages with their own ad accounts, websites, etc. At my agency I strongly recommend using funnel pages instead of websites: this not only helps with installing the pixel (which is very easy) but it also helps with sales of any kind. If you're interested here's a link to GF, the ultimate funnel building platform -right now you can sign up for free and they offer a range of freemium options. Hope this helps. groovepages.groovesell.com/a/Lq7EDwn9xKWa

  • @tribelive9025
    @tribelive9025 4 роки тому

    you are amazing at this thank you!

  • @jmthemelomane1470
    @jmthemelomane1470 4 роки тому

    This is AMAMZING, exactly what I was missing. Thanks

  • @Timothy.365
    @Timothy.365 5 років тому +1

    another awesome video, need to keep drilling down to find similar targets! keep em coming!

    • @SocialMediaExaminer
      @SocialMediaExaminer  5 років тому

      Thanks, Timothy! We'll keep em coming if you keep watching and gaining value from them! 😀 What kinds of videos would be most helpful for you? -Mitch

  • @Releasly
    @Releasly 3 роки тому

    dope value

  • @dinoatcharterdotnet
    @dinoatcharterdotnet 4 роки тому

    Say you are targeting specific towns in an area, does it charge you more if you add like 20 individual towns? Would it be cheaper to just target the town in the center and then create a radius?

  • @AliRazaAwesome
    @AliRazaAwesome 3 роки тому

    Awesomeness

  • @allblack9517
    @allblack9517 5 років тому

    Thanks Bro for ur logic !

  • @ABC-tt7qe
    @ABC-tt7qe 4 роки тому

    This was so helpful! Thank you!

    • @SocialMediaExaminer
      @SocialMediaExaminer  4 роки тому

      Glad it was helpful, Akhay! -Mitch

    • @ghassenjebali8615
      @ghassenjebali8615 4 роки тому

      @@SocialMediaExaminer can any one please drop here the link of the tool manager , i really can't find it on the web

  • @sufiyanqasim969
    @sufiyanqasim969 4 роки тому

    Can you please make a video on how to convince the client to give us social media marketing services to them as I want to start a social media marketing agency but lack in confidence.

  • @fahimalikhan1
    @fahimalikhan1 4 роки тому

    thank you for that video
    that will help me to target my customers :)

  • @elgasous
    @elgasous 4 роки тому

    greaaaaaaaaaaaaaat you are the best

  • @ChrisShouse01
    @ChrisShouse01 5 років тому +1

    I love this!!! What a fantastic video and I can really use these insights. One thing I might add in your titles is the year. Facebook just like You-Tube is always changing things up. Have you ever gone and search for a topic and what comes up is a video so old it is no longer viable to what you want to do? Just a thought.

    • @SocialMediaExaminer
      @SocialMediaExaminer  5 років тому

      Thanks for the tip, Chris! We will see if this makes sense for us moving forward. If anything, we could add the year to the thumbnail. Thanks again for the feedback, keep it coming! 😊 -Mitch

  • @clintlightbourne
    @clintlightbourne 5 років тому

    So helpful thx

  • @kingdomwealthmindset
    @kingdomwealthmindset 4 роки тому +1

    Great video thank you. How many interest do you suggest using when you’re first running campaigns?