Points I took from this: 1. What you say is just as important as how you say it 2. Talk with a purpose 3. Understand who you're speaking to 4. Try to make them understand the value of whatever you're talking about, and how it would benefit them
1) Identify the Goal (I call it KNOW the WHAT) 2) Understand your Audience ( I call it KNOW the WHO) 3) Communicate the Value ( I call it SAY the WHY) 4) Express the Need ( I call it WORK the HOW NOW)
You understood the assignment and girl you delivered. You're grace and femininity , delivery, tone, pitch the whole shebang! As a radio broadcaster who is shy about public speaking,. I'm doubly inspired. God bless you. This video made my day.
I had an "Aha" moment listening to this talk, I never thought personal communication needing a plan or strategy yet after this video and hindsight tells me I need to start so thank you, pure genius to use a personal as well as a professional scenario.
I believe the word you've used here i.e. soliloquy has a different meaning from what you're suggesting and the spelling you've mentioned is incorrect too
Keisha *clearly* knows what she's talking about. Made such good points.💃🎯 The only reason why I think this has low views is because it's not as keyworded as much and the the UA-cam world is flooded, but the content is there.
Really - "One of the best TED talks and definitely the best on this subject. Tight, no fluff and she packed in three integrated examples flawlessly." - Brand Creative Strategist, 10 years
@@troooooper100 nothing of any value was said. the last 2 minutes she insults you by saying how easy this presentation was. Are you so novice that you cannot see that the information here is the same you would get from a 1 minute google search? Set your standards higher or you will be a bottom barrel human forever. Best of the Worst is still the Worst...
@@InzideEntertainment people can be at different levels of education. Do you realize that? Obviously there is value in her presentation considering they asked her to do one. Just cause you didn’t see value or learn anything new, doesn’t mean other people felt the same. Maybe this presentation was for freshmen students or for people just getting into marketing/communications
Strategic communication is communicating with purpose while Showcasing value in other to achieve a goal. This allows both parties to mutually benefit. 1. Identify the goal 2. Understand your audience 3. Communicate the value 4. Express the need (what your respondent wants)
Keisha's talk was amazing. I learned so much! Her presentation was very clear, practical, relatable, and interesting. It's one of the very best presentations I've seen on the subject.
Yeah, I thought so too. I like it when people use plain English and drive straight to the point, and not use big words and run-on sentences to drive one insane.
1. Identify the goal 2. Understand your audience 3. Communicate the value -what they get out of the deal 4. Express the need that u both want. By doing this you can combat the resistance felt through challenges
@@jadenluna7807 rhetoric means manipulative, this is more of 'you have needs and I have a deal to offer' kinda manipulative but end up being mutually beneficial
This was so beautifully professional and easy to understand! I am a graphic designer in the making, and I know this is gonna help me go a long way. Thank you!
Keisha your presentation was amazing!! With good communication skills. You can have anything you want. Communication, words, tone, frequency, vibration. We can effect people by what we say, or how we say it, is true.
Keisha, you addressed exactly what I needed to improve my communication goals. Loved your visual examples for each step. I’m certain many people who heard your talk have made major progress in obtaining their goals as a result of your talk.
I’m glad I finally got around to watching this vid. Had it saved for later for months! I’m in grad school studying strategic communications now and am also working as a communications coordinator so this was definitely helpful. And I love the way you carried yourself, sis! Beautiful and intelligent, keep it up it’s inspiring😍👌🏾
I'm studying Strategic Communication in the fall for graduate school. I enjoyed this Ted Talk it helps me to better understand what Strategic Communication is.
Very great presentation of strategic communication . Learning how to do this and implement this skill when communicating with family, peers, and co-workers . Communication is vital to building healthy relationships ! Thank you for this TED talk 🙏🏾
Ms. Brewer, awesome talk. I need you to speak with our Ombudsmen. They can learn a lot from you about how to get resolutions to their cases. I’m going to show them your talk and Pray that they can pick up these valuable tips!
She's so inspiring! As an undergrad planning to go to grad school for strategic com, this was a really motivating video to watch. I'm now even more excited to get involved in this profession!
Words are important..No doubt about it...How to say it to get what you want is important too...Absolutely...But at the end of the day, action will always speak louder than words !!!
I love this talk the way she talks and presents her ideas 💡 and communicating to the audiences. You showed what you said in this talk By God's grace, I came across this video
As a professional business consultant in the hospitality industry with marketing expertise, I also recognize the importance of strategic communication, as shown in the video. I also believe that if businesses implement efficient communication strategies and define clear goals, they can significantly improve collaboration across management, staff operations, and advertising. In my experience, understanding what you want to convey, knowing your audience, and demonstrating the value can lead to greater engagement with the brand. This definitely will increase loyalty, satisfaction, and success. I'm convinced that when these elements are communicated and shared effectively, the brand, the team, and the business win.
My supervisor sent this as a link to watch as we are home on remote for a work from home snow day. She sent to links and this was the first one that I chose and I am not dissatisfied. one of the important factors or takeaways for me is KNOW YOUR AUDIENCE. I live by this; I say this a lot when talking to my colleagues and personal friends whenever there may be a topic that someone may not agree upon. Very helpful and interesting. TY
That was excellent! concise and well infomrative! I watched it twice and took notes. I am a self publishing Author trying to get my book out there and terrified that I might have to speak before an audience, but with these four steps I feel enabled and hopeful, Thank You Keisha
- What you say is just as important as how you say it - Know what you and your audience want. - Communicating with purpose while showcasing value in order to acheive a goal - Identify the goal - Understand your audience - Communicate the value - Express the need
Really nice method! Thank you for sharing. One regret was that the emails or DM she mentioned for her examples were not shared. This would have helped to really see what and how she wrote her responses. Tones, vocabulary etc..help tremendously especially since we’re looking at strategic communication. We only had the method without seeing the examples that supported it. That being said the method is fantastic. Thank you again!
I wholeheartedly agree with you and will take it a step further. How you say what you say must always equal to what you mean to say; so the question "you know what I mean" isn't asked. I enjoyed the talk. "My whole life is 100, I came from zero. I saved my own life and became my own hero." - Ger'Al
I love this! I use to get so annoyed in meetings when people would say, “does that make sense?” They were using it as a communication style, when to me it showed that perhaps they were not sure about what they were saying.
@@TBWNETWORK-dx7ob A couple of years ago had a recruiter that ended almost every sentence with “does that make sense?" I was looking at her like, "Why wouldn't it? We are not discussing rocket science. Just me getting a regular j-o-b." 😬🙃 Have been hearing ever since. 🤪
Identify the goal, understand your audience(what are their value), communicate the value, express the need (value they both share thn showing the need)
Great video. Now I know more about communicating in the workplace. This ought to improve my workplace communication with clients, coworkers, and managers.
I can relate that "What you say is just as important as how you say it" by a conversation I had with one office representative. I thought that one office was closed for the day, so I called the other office to relate information to the office I thought was closed. The lady on the line heard what I had to say and a sweet as pie said "We are not an answering service, try calling them". I quickly apologized and told her that I should have called the other office first. I came out of that conversation thinking how she could have chosen to say that the office was open and leave out the "We are not an answering service". Regardless of how aggressive or nice the words may sound, they can still have the same sting.
Thank you Ma’am! Listening on silent on the floor of the bathroom at 3 am (so I don’t wake anyone). When you are ready the teacher will appear ~ Mister Walter
What you say is just as important as how you say it Communicating with purpose while showcasing value in order to achieve a goal Mutually beneficial . . Identify the goal Understand your audience Communicate the value Express the need
27/03/2023 It's Not Manipulation, It's Strategic Communication | Keisha Brewer Jadi what you say is just as important as how you say it dan ini disebut strategic communication. Jadi cara mendapatkan apa yang kita mau adalah 1. identify the goal. Jadi artinya itu kita perlu lihat dan mengidentifikasi tujuan kita supaya nantinya kita tahu apa yang menjadi tujuan kita bercommunicate. 2. understand your audience. Jadi anda perlu cari tahu tentang lawan bicara anda dan mengetahui apa saja interest dari lawan bicara anda. 3. communicate the value. Setelah itu baru anda membahas kesamaan interest itu dengan lawan bicara anda, supaya dia mengetahui dan senang bercommunicate dengan anda. 4. Express the need. Baru setelah itu anda memberi tahu tujuan dan keinginan anda terhadap lawan anda supaya tujuan awalnya berhasil, dan kemungkinan bakal diterima dengan senang hati Oleh karena itu apa yang kamu katakan sama pentingnya dengan bagaimana kamu mengatakannya oleh karena itu belajarlah strategic communicate ini, terima kasih
Thanks Keisha. Indeed, "what one says is just as important as how it's said." It kinda goes with the maxim, "think before you talk".... Persons who are concerned or intentional about every Communication process I figured are quiet people. They process the who, what, why and how before opening the gates called mouth
Points I took from this:
1. What you say is just as important as how you say it
2. Talk with a purpose
3. Understand who you're speaking to
4. Try to make them understand the value of whatever you're talking about, and how it would benefit them
Don’t forget to identify the goal(s)
“Communicating with purpose while showcasing value in order to achieve a goal.” I love that! I screenshot it.
SAME HERE...😊
Same here
Great And So Clear...
Me too🎉
I feel you.
1) Identify the Goal (I call it KNOW the WHAT)
2) Understand your Audience ( I call it KNOW the WHO)
3) Communicate the Value ( I call it SAY the WHY)
4) Express the Need ( I call it WORK the HOW NOW)
Nice
👍
save me some time thanks
Thank u!!
Thx very much, you sir.
“It was at that moment that I realized that I needed a raise!”
I agree lol; we need a book Sis!!! 💚💚💚
Yes Lord!!!
🤣Day 1 of doing her job, already wants a raise. How I know she's a millennial without her millennial-splaining to me several times in the video.
You understood the assignment and girl you delivered. You're grace and femininity , delivery, tone, pitch the whole shebang! As a radio broadcaster who is shy about public speaking,. I'm doubly inspired. God bless you. This video made my day.
Her confidence and the way she communicates 🔥🔥 I want to talk like her without saying aaaaamm ammmm for some time, Keisha is straight 🔥🔥🔥🔥❤️
I had an "Aha" moment listening to this talk, I never thought personal communication needing a plan or strategy yet after this video and hindsight tells me I need to start so thank you, pure genius to use a personal as well as a professional scenario.
She absolutely has a point plus her delivery was clear and straight to the point
This talk clearly shouts out the importance of 'Communicating VALUE'. Making the audience aware that there is something in it for them.
4 years later, I'm here and highly impressed by the fact that a sub-field of communications was explained with such simplicity in 10 mins❣
I don't know,why she didn't get views in comments,this is one profound talk and very practicable.
Agreed!
I don't know. The tongue taps are a little annoying. She speaks sense nonetheless.
She's a little obnoxious in the manner she speaks
It was done in a 'soliloqui' - a play within a play. Saying what she needed to say as she was actually doing it in the delivery. Just wonderful!
I believe the word you've used here i.e. soliloquy has a different meaning from what you're suggesting and the spelling you've mentioned is incorrect too
Keisha *clearly* knows what she's talking about.
Made such good points.💃🎯
The only reason why I think this has low views is because it's not as keyworded as much and the the UA-cam world is flooded, but the content is there.
what
Really - "One of the best TED talks and definitely the best on this subject. Tight, no fluff and she packed in three integrated examples flawlessly." - Brand Creative Strategist, 10 years
Really… she said it’s how you say it and they gave tips exclusively on what to say and get this drum roll … know your audience and know what you want
@@troooooper100 nothing of any value was said. the last 2 minutes she insults you by saying how easy this presentation was.
Are you so novice that you cannot see that the information here is the same you would get from a 1 minute google search?
Set your standards higher or you will be a bottom barrel human forever.
Best of the Worst is still the Worst...
@@InzideEntertainment people can be at different levels of education. Do you realize that? Obviously there is value in her presentation considering they asked her to do one. Just cause you didn’t see value or learn anything new, doesn’t mean other people felt the same. Maybe this presentation was for freshmen students or for people just getting into marketing/communications
@InzideEntertainment
Strategic communication is communicating with purpose while Showcasing value in other to achieve a goal. This allows both parties to mutually benefit.
1. Identify the goal
2. Understand your audience
3. Communicate the value
4. Express the need (what your respondent wants)
Keisha's talk was amazing. I learned so much! Her presentation was very clear, practical, relatable, and interesting. It's one of the very best presentations I've seen on the subject.
Yeah, I thought so too. I like it when people use plain English and drive straight to the point, and not use big words and run-on sentences to drive one insane.
I love how she was sassy n straight to the point!!
1. Identify the goal
2. Understand your audience
3. Communicate the value -what they get out of the deal
4. Express the need that u both want.
By doing this you can combat the resistance felt through challenges
Is this also defined as rhetoric or no?
@@jadenluna7807 rhetoric means manipulative, this is more of 'you have needs and I have a deal to offer' kinda manipulative but end up being mutually beneficial
😊
Watched this presentation 2 years ago and it changed my Personal communication game. 💯♥️📌
How did it change it
This was so beautifully professional and easy to understand! I am a graphic designer in the making, and I know this is gonna help me go a long way. Thank you!
You are truly very beautiful
She's right, if your aim is to convince some one always appeal to their interests.
Keisha your presentation was amazing!! With good communication skills. You can have anything you want. Communication, words, tone, frequency, vibration. We can effect people by what we say, or how we say it, is true.
This is concise and clear. As a inheritantly passive person I got some self work to do.
Keisha, you addressed exactly what I needed to improve my communication goals. Loved your visual examples for each step. I’m certain many people who heard your talk have made major progress in obtaining their goals as a result of your talk.
I’m glad I finally got around to watching this vid. Had it saved for later for months! I’m in grad school studying strategic communications now and am also working as a communications coordinator so this was definitely helpful. And I love the way you carried yourself, sis! Beautiful and intelligent, keep it up it’s inspiring😍👌🏾
Ugh my adhd needs to listen again but not on my head phones... all I can hear is the noise her mouth makes when she is begging a sentence.
True. That sounds after each pause are annoying. So I’m going to watch other video
😂😂
i cant unhear it now
Painful 😣
Bad she did it, worse that the editor let us pass. This one is on the video editor. Her fall stops at the live event.
I'm studying Strategic Communication in the fall for graduate school. I enjoyed this Ted Talk it helps me to better understand what Strategic Communication is.
This was amazing! I wish the audience gave a better response, you killed it.
That audience was 👎🏾👎🏾👎🏾
Very great presentation of strategic communication . Learning how to do this and implement this skill when communicating with family, peers, and co-workers . Communication is vital to building healthy relationships ! Thank you for this TED talk 🙏🏾
so much respect for this woman! YOU GO GIRL
I literally clapped! Keysha, that’s her name right? You are so good
Wow! Strategic Communications - What you say is just as important as how you say it. Love it. Thank you.
Ms. Brewer, awesome talk. I need you to speak with our Ombudsmen. They can learn a lot from you about how to get resolutions to their cases. I’m going to show them your talk and Pray that they can pick up these valuable tips!
Love the way Ms. Brewer used both a personal and professional example of communicating effectively. By the way, she speaks very well and clearly.
Educational would be an understatement! Thank you Keisha great presentation!
She's so inspiring! As an undergrad planning to go to grad school for strategic com, this was a really motivating video to watch. I'm now even more excited to get involved in this profession!
this is so good! deserves more recognition
This is very clear and helpful reminder that great communication is simple and clear
I had to go back to the begining of the video, to review how Keisha applied the STRATEGIC COMMUNICATION throughout the whole video!
Great!
OMG! HOW COULD I HAVEN'T SEEN BEFORE????? SHE IS LITERALLY THE MOMENT!
Words are important..No doubt about it...How to say it to get what you want is important too...Absolutely...But at the end of the day, action will always speak louder than words !!!
I love this talk the way she talks and presents her ideas 💡 and communicating to the audiences. You showed what you said in this talk
By God's grace, I came across this video
One of the best TedTalks out here. So simple and straight to the point. Well don’t you great strategic communicator of our time 🥳
THIS IS GOLD!! Thank you Keisha!
I have watched this like 5 times at one sitting!😄 so practical and taking notes. Thanks keisha
This was an outstanding delivery. Great job, Keisha. Thanks for the tips.
"Manipulation" isn't only bad; it literally means handling, shaping. Bad or good, if aligns with both sides' true goals.
It’s the walk for me sis . You know you the $h!t & I love that for you ❤️
As a professional business consultant in the hospitality industry with marketing expertise, I also recognize the importance of strategic communication, as shown in the video. I also believe that if businesses implement efficient communication strategies and define clear goals, they can significantly improve collaboration across management, staff operations, and advertising. In my experience, understanding what you want to convey, knowing your audience, and demonstrating the value can lead to greater engagement with the brand. This definitely will increase loyalty, satisfaction, and success. I'm convinced that when these elements are communicated and shared effectively, the brand, the team, and the business win.
Lovely, the speech is curated to engage the audience.. powerful speech line
Amazing talk on strategic communication.
My supervisor sent this as a link to watch as we are home on remote for a work from home snow day. She sent to links and this was the first one that I chose and I am not dissatisfied. one of the important factors or takeaways for me is KNOW YOUR AUDIENCE. I live by this; I say this a lot when talking to my colleagues and personal friends whenever there may be a topic that someone may not agree upon. Very helpful and interesting. TY
That was excellent! concise and well infomrative! I watched it twice and took notes. I am a self publishing Author trying to get my book out there and terrified that I might have to speak before an audience, but with these four steps I feel enabled and hopeful, Thank You Keisha
she is a great speaker 🙏🏻
Steps:
1. Identify the goal of communication
2. Understand the audience
3. Communicate the value
4. Express the need why they need you
Thank you. Its not what is being taught, its who is doing the teaching. Representation matters. Keisha was great. Thanks TED Georgetown!
I compartmentalize most things so it’s nice to hear the breakdown of a convo in steps. 🙏🏽🙏🏽
- What you say is just as important as how you say it
- Know what you and your audience want.
- Communicating with purpose while showcasing value in order to acheive a goal
- Identify the goal
- Understand your audience
- Communicate the value
- Express the need
I couldn’t click off. This was VERY good! Very informative.
Excellent speech. I definitely need to keep this is mind when I communicate personally and professionally.
Really nice method! Thank you for sharing. One regret was that the emails or DM she mentioned for her examples were not shared. This would have helped to really see what and how she wrote her responses. Tones, vocabulary etc..help tremendously especially since we’re looking at strategic communication. We only had the method without seeing the examples that supported it. That being said the method is fantastic. Thank you again!
I wholeheartedly agree with you and will take it a step further. How you say what you say must always equal to what you mean to say; so the question "you know what I mean" isn't asked. I enjoyed the talk.
"My whole life is 100, I came from zero. I saved my own life and became my own hero." - Ger'Al
I love this! I use to get so annoyed in meetings when people would say, “does that make sense?” They were using it as a communication style, when to me it showed that perhaps they were not sure about what they were saying.
@@TBWNETWORK-dx7ob A couple of years ago had a recruiter that ended almost every sentence with “does that make sense?" I was looking at her like, "Why wouldn't it? We are not discussing rocket science. Just me getting a regular j-o-b." 😬🙃 Have been hearing ever since. 🤪
Speaks so eloquent and strategically u go girl!!!!
What?? All I heard was the saliva in her mouth that she kept smacking. Smh
Keisha that speech was very emphatic and it was of a great afflatus to my hearing may u continue to teach these words of wisdom .thank you
I love this talk she’s a great presenter! Intriguing and made the steps easyyyy
_The hard part is explained in really simpler manner._
_Grateful_
Going to replay this a few times. This is definitely going to help me when I’m in Ted Talk!!
What a great sense of humor. Kuddos to you for sharing your skillzzz.
Identify the goal, understand your audience(what are their value), communicate the value, express the need (value they both share thn showing the need)
Identify your goal and later help others to identify their (so your) goal. That's it!
Damn her voice is really expressive
Is that a euphemism for really annoying?
Celsius 418 No
I love the way she expresses herself into the presentation
Loved this! 🎉❤ easily understood and can be easily implemented
love this talk, very clear and on point
was here for the title, but stayed for the queen!
A speech was delivered with confidence and simplicity. Nicely done! Thank you!
I enjoyed the message ! I learned a lot and her delivery was so clear and concise.
She SLAYED that talk ‼️
Great video. Now I know more about communicating in the workplace. This ought to improve my workplace communication with clients, coworkers, and managers.
Love your composure and presentation style
I can relate that "What you say is just as important as how you say it" by a conversation I had with one office representative. I thought that one office was closed for the day, so I called the other office to relate information to the office I thought was closed. The lady on the line heard what I had to say and a sweet as pie said "We are not an answering service, try calling them". I quickly apologized and told her that I should have called the other office first. I came out of that conversation thinking how she could have chosen to say that the office was open and leave out the "We are not an answering service". Regardless of how aggressive or nice the words may sound, they can still have the same sting.
Straight to the point!!! Informative, applicable and understandable. Great job!!! Now help me with shooting my shot with men.🤣😂😂
Thank you Ma’am! Listening on silent on the floor of the bathroom at 3 am (so I don’t wake anyone). When you are ready the teacher will appear ~ Mister Walter
Superb :) thanks for posting this and thanks to Keisha for explaining the concept in such an articulated way.
This is profound and it's Applicable in almost every aspect of life
What you say is just as important as how you say it
Communicating with purpose while showcasing value in order to achieve a goal
Mutually beneficial
.
.
Identify the goal
Understand your audience
Communicate the value
Express the need
Very professional and helpful its a very pleasant presentation too, simple and straight to the point.
My ears never sounded so moist…
Round of applause..very true & important I gotta strategically move to save time identify the goal understand commons & combat resistance 🧠🧠🧠
Wow...she actually gave relevant examples and closed her talk with points we can take away! Sometimes TxT are just philosophical talks.
There's a place for both
So true
What you say is just as important as how u say it
Strategic communications
27/03/2023
It's Not Manipulation, It's Strategic Communication | Keisha Brewer
Jadi what you say is just as important as how you say it dan ini disebut strategic communication. Jadi cara mendapatkan apa yang kita mau adalah
1. identify the goal. Jadi artinya itu kita perlu lihat dan mengidentifikasi tujuan kita supaya nantinya kita tahu apa yang menjadi tujuan kita bercommunicate.
2. understand your audience. Jadi anda perlu cari tahu tentang lawan bicara anda dan mengetahui apa saja interest dari lawan bicara anda.
3. communicate the value. Setelah itu baru anda membahas kesamaan interest itu dengan lawan bicara anda, supaya dia mengetahui dan senang bercommunicate dengan anda.
4. Express the need. Baru setelah itu anda memberi tahu tujuan dan keinginan anda terhadap lawan anda supaya tujuan awalnya berhasil, dan kemungkinan bakal diterima dengan senang hati
Oleh karena itu apa yang kamu katakan sama pentingnya dengan bagaimana kamu mengatakannya oleh karena itu belajarlah strategic communicate ini, terima kasih
This is by far the best presentation I've ever seen!! absolutely amazing! she got me hooked from the very first sentence!
Thanks Keisha. Indeed, "what one says is just as important as how it's said."
It kinda goes with the maxim, "think before you talk"....
Persons who are concerned or intentional about every Communication process I figured are quiet people. They process the who, what, why and how before opening the gates called mouth
Shes Beautiful and Amazing, I enjoyed her presentation! I Love how people should learn how Strategic Communication can be.
Wow God bless her sister ❤ I pray to the lord for strength to practice and teach my children and ANY around me the keys to resilience
Excellent speech Keisha - preparation for an engagement and using the right weapons during the engagement is critical for sho
Love this. More videos by Ms. Brewer
What a wonderful Ted Talk!! Loved it.
Powerpacked Talk, Loved every bit of the delivery. Krisha Brewer you ROCK..