How I Would Learn Digital Marketing (If I Could Start Over)
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- Опубліковано 7 тра 2024
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How I Would Learn Digital Marketing (If I Could Start Over) // This is me, telling you how I would learn digital marketing if I can start all over again, so you don’t have to waste your time and make the same mistakes.
In this video, I’m going to share the top 5 things you need to embrace in order to build long-term success as a digital marketer, and what I would do differently learning digital marketing from zero.
This isn’t a video about a fancy digital marketing qualification or getting another business degree, but rather it’s everything you need to know about from what I learned over the last decade.
Hope you enjoy it and let me know if you have any questions or anything else to add in the comments!
#digitalmarketing #socialmediamarketing #learndigitalmarketing
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Who am I?
👩🏻💻 Hey I'm Laurie, an Ex-Google digital marketer (10+ years in the industry), online educator (25K+ students), and content creator. On this channel, we explore all things marketing, business and personal development. Besides making UA-cam content, I love helping teams and businesses figure out how to get people to click, sign-up, and buy. I hope you enjoy this journey with me, where I share everything I know, to help you get seen online, build better businesses, and create a living doing what you love.
💌 I have a weekly newsletter sharing thoughts, useful resources, and my top recommendations on marketing, personal development, personal branding and more. If you are interested in checking it out, get it here: lauriewang.com/
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How I Would Learn Digital Marketing (If I Could Start Over) // This is me, telling you how I would learn digital marketing if I can start all over again, so you don’t have to waste your time and make the same mistakes.
In this video, I’m going to share the top 5 things you need to embrace in order to build long-term success as a digital marketer, and what I would do differently learning digital marketing from zero.
This isn’t a video about a fancy digital marketing qualification or getting another business degree, but rather it’s everything you need to know about from what I learned over the last decade.
Hope you enjoy it and let me know if you have any questions or anything else to add in the comments!
Micro-moments Think with Google: www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/4-new-moments-every-marketer-should-know/
How to Become a Digital Marketer in 2023 ua-cam.com/video/fFXxIIElmFE/v-deo.html
Thank you!
@@playarmytv2033 you're welcome! 😄
It's amazing how many of us choose well paid jobs, then become miserable as a result of those jobs. It's so important to find your joy in life.
Absolutely Niraj, it's all about the freedom to do what you love to do, that's the ultimate success in life in my opinion.
Those that chose what they love get miserable by not winning enough money. Cant avoid being miserable, scarcity is part of life
That’s very arrogant for you to say! Do you know how many graduates never came out of college married and never got that prestigious job to even get bored of. So many have to work for their parents, travel abroad, new states and find love and just stay in partnership and never found that Job relied on sex and cooking, and family support. Your lucky a company cared cause they don’t have to care about your degree, life, career or happiness you do!!
Very true, I went to Engineering school because I wanted to get a degree that’s worth it but I don’t enjoy the workforce.
@@jbcbba5948 Change Countries. If your country are not worth life people. Women like that are not worth life change countries and workforce they will treat your hypocritically different. Their just narcissistic anyway
This is one of the channels that gave me the courage to start my UA-cam channel 8 months ago about self development. Now I have 858 subs and > 500 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I could haven’t learned without getting started in the 1st place.
Thank you Nathan and really glad that you are now on your UA-cam journey. You're right, it's not about comparing ourselves to others and the lessons are more valuable along the way on the process!
@@lauriexwang Whoever you are, I don't know you personally but I can say that you're one of the non-judgmental and open-minded people who is not fixated on tangible or external factors in order to learn from someone like me. Just because someone doesn't have a piece of paper as a credential, doesn't mean that person is not entitled to share personal experiences with the hope & intention to inspire others. Keep up with whatever it is that you're doing to improve mankind or improving your life even to a slight degree each day. This is just one part of a bigger puzzle for creating my UA-cam channel about holistic health. I literally could have died back when I was 14 years old due to major depression but here I am right now replying to you, a UA-camr, who's full of fulfillment and dedication to help others to be a better version of themselves. I ain't better than anyone else but my old self. That's all that really makes this UA-cam thing more meaningful and enjoyable. Thanks so much for your support! I am hoping that you can join me with this endless personal development journey! :)
I love how this isnt an AD
Thanks, glad you like it!
Love the visual clips u put, u can see how much work u put in this vid, great job!
Thanks a lot for the feedback Synthia! Glad you like the video :-)
I just stubbled up on your page !and i must say im so impressed and excited, as i just started a digital marketing course, and your videos are amazing and educational about the marketing industry ,and i am excited for you to provide more inspiring and useful information about the marketing world.
I'm excited to meet you too through this channel! Thanks for letting me know and I'm glad that my videos helped you.I If you want to get my weekly newsletter where I send out useful marketing tips and hacks, you can check it out here: lauriewang.com
Just found your channel! Great content you've got there 😍 please keep it coming🙏
Thanks Meryam! Glad you like the content and looking forward to share more with you guys going forward 🙌
Wow just discovered your channel through this video and everything you mention spoke to me in so many different levels. I went through college and studied advertising, just to, as you saud... come out on the other end with such outdated information and practically no knowledge at all about how to advertise on social media. 100% agree with you that qualifications are not necessarily required, these days all you really need is social proof and the way you mention as working for family and friends for free for a while was also the way I acquired my actual first experience when just fresh out of college. By the way, new subscriber! Hope to keep learning more from you. Thanks so much 🙌
Thank you for the great feedback and really glad that you resonated with this video too! Welcome to the community and looking forward to creating more useful content to help you level up your digital marketing career and experience ahead! 😀
@@lauriexwang ❤️ you're the best, thanks so much for the warm welcome & very excited to be here!!
Digital marketing is constantly evolving, so it's important to stay up-to-date with the latest trends and strategies.
Absolutely Tanvir! Having a content diet that involves all of the key blogs, UA-cam channels, websites, podcasts can help you stay up to date on an ongoing basis :-)
absolutely love this advice laurie! such a good point about learning marketing in traditional education, no bueno
Thank you Lora. Great minds think alike 😉
Great content, straight to the point! Just keep going
Thank you! Glad you like it, please stay in touch via the email newsletter if you'd like lauriewang.com 🙌😀
Wow, I thought you were a huge youtuber. Still at 5k subs and your content is easy to understand and also full of knowledge. I'm rooting for you (even though you don't need it). Anyway, thanks for sharing.
Thank you for the motivation and I appreciate that! To be honest, I haven't focused on vanity metrics like subscriber counts but just focus on creating content that is useful and I enjoy watching too. Let's rise together and here is to your success 😀
I just hop into digital marketing world and try to find more reason to let me stay. I found your account and it looks so original and no click bait, I hope you keep the authentic, sis~~
Thank you, keep up the good work in digital marketing, you've got this! Thank you for your authenticity as well 😀🙌
thank you for the amazing tips, this helps me a lot!
You are so welcome! I'm glad it was helpful :-) Great to have you part of this community x
Great content! Thanks a lot for sharing these with us ;)
Glad you found it useful, you're welcome 😀 You can also stay in touch via our newsletter: lauriewang.com
This video is Gold, one of the main problem in marketing is that there isn't a structure path. The working tree for marketing is huuuuuge!
Thanks! Glad you relate too 😀 and the T shaped marketer is what helped in my journey so far
Neil Patel was a hedge fund manager, made 10 million, hired programmers and made a website. Gary Vs father started the wine business, made 3 million a year, then Gary V just made a website. That's it lol
Your video was very insightful. Thank you!
You're welcome! Glad you found it useful 😀
Thank you Laurie, really insightful.
You're so welcome and glad you found it insightful! If you want to get more useful tips on a weekly basis, you can try the free newsletter at lauriewang.com 🙌😀
On my way for a new path in my life!! Such an informative and fun video!! Thank you!! A new follower 😊have i beautiful and bright day!
I'm so glad you found the video useful and fun to watch. Thanks for your positivity friend! 😀 For more free resources check out lauriewang.com and feel free to reach out if you've got questions 🙌
@@lauriexwang thank you!!🩷
STIlLL timely! Thank you!!
Thank you!
T shaped view! Just this concept at 2:40 makes this video valuable and worth watching!
Aww I'm so glad I found my people. You totally get me and got this video ❤️🙌 Thanks for sharing this friend!
Love you, keep going
Thank you! 🙌
Thank You for your valuable suggestions
You are most welcome, and thanks for letting me know! Wishing you all the success ahead :-)
Laurie could you explain the concept of the T shaped learning, because you are saying what other creators are saying, get good, really good in one area, but i see all the different areas of digital marketing in your T.
Hi Herbert, great question and thanks for asking this! T shaped means that you should have a generalised understanding of all areas in digital marketing but at the same time understand how to go deep on one area that you found more interesting than others. Mine is social media and content creation but that's just how I naturally found my passion in that area over time as I learned the ropes of digital marketing. Hope this helps!
I’m here exactly at the point where I’m navigating digital marketing world as a complete beginner. But I’ve been able to narrow down the part I’m truly interested in which is SOCIAL MEDIA MARKETING.
That's really good to know and I'm so glad that you were able to find your T Shaped marketing focus! If you want more tips sent to your inbox in my weekly newsletter, make sure to get a copy at lauriewang.com. See you in the next video friend 😀🙌
Great video Laurie, I really appreciate all the advice as someone newly interested in this field. You mentioned joining a marketing firm as a junior agent to get started in the career, and even pointed out that this is how you got your start. I’m sure this is a great strategy, however I felt like the video was missing any advice on how to do this. I would love to know what firms are good for those without much qualification, or where I could find them. I would also have liked to know what advice you have for getting the job and rising in the ranks, especially because you did this yourself. I can’t wait to watch more of your videos!
All really great ideas and thanks so much for taking the time to share this with me! Noted and will add these to future episodes in this digital marketing career series on the channel! 🙌❤️ As a quick tip, I would say if you can secure an internship in a digital agency where you will get lots of experience with clients early on from various industries, it's a great place to get started. Getting promotions is a whole other topic that I would love to explore because it will involve a lot more detailed knowledge on building a network of champions within the company as well as demonstrating your accomplishments and skills to others in your team. Stay tuned my friend.
I am looking to do an online digital marketing course. There are so many, wondered what is relevant to learn currently. market situation. I took a break for few years and ready to come back to work force.
Do you have a particular area you are interest in or want to learn digital marketing as a whole? I'm currently working on an in depth course for digital marketing for my students, please join the mailing list at lauriewang.com to stay tuned :-) This one is by me as a light introduction to digital marketing skl.sh/3WgaOdD
Thank you for this informative video 😊
Glad you found it useful! Any questions just let me know 🙌😀
Great work 👍
Thank you and glad you liked it!
On my way to sign my first digital marketing client and I'm excited ❤ I can't wait to come back to this comment. This video was what I needed
You've got this! I'm rooting for you. Well done lovely and I'm glad to be part of your journey!
I'm going to go to a university. To get an understanding of what I'm reading and who to implement what I learn. My main goal is SEO. It seems to me like a huge puzzle.
SEO definitely have more jargons than it should, but it's not complicated. Moz.com have some great starter guides if you want to check it out. Hope this helps! Best of luck at university too.
Wonderful Laurie.
Thank you so much!
I am glad that I found you ..
Thank you! And nice to meet you too 😀
Thank you for the very insightful video! Regarding becoming a T-shaped marketer, how can I start to narrow down what I want to specialize in?
Also, is doing copywriting a good way to segue into a digital marketing career?
Thank you for the kind feedback. A lot of it comes from your own initial interest, is there a particular area that you enjoy doing more than others, that's where you should hone your expertise in digital marketing. Copywriting is crucial in any marketing career, but especially in digital marketing, so yes :-)
@@lauriexwang Gotcha, thank you! I look forward to more great content 😊
thank you
You're so welcome 😀
Role models- Gary Vee, Neil Patel
Real Experience
T shape marketer
Content diet- read latest news and features
Know Micro moments of consumers
Testing first mentality
Thanks!
Expert in social media marketing
And want to know all things from email marketing to SEO
Thanks for sharing and hope that the other videos on my channel can help you on email marketing and SEO.
Check out ua-cam.com/video/Q6kBCcD0wbs/v-deo.html and ua-cam.com/video/aw-JS5ZlxG8/v-deo.html and ua-cam.com/video/DJ2ZFcysoDo/v-deo.html
What is the name of the soundtrack? It's amazing...is it from an audio library?
Glad you like it too! 😀 💛 Appreciate it when my viewers appreciate the music choice haha. It's from Artlist, I get all of my music from there, usually instrumental, this one is called Light and Reflection: bit.ly/3QCT391
Analytics and Data Collection as typically been my skillset but I have worked with Paid Ads in the past. What area would you say is most in-demand at the moment? I would like to get back into working in Digital Marketing after a few years of working in product analytics.
Hi Matt, in my opinion, paid advertising skills are most in demand because it's the area that requires the most experience and expertise. If you can hone your skills in those areas, you have the flexibility to work either for yourself or at an agency/brand.
10yrs in leadership, currently an executive ( operations), unhappy and been trying to learn digital marketing. I struggle to find people I can relate with.
I know the feeling! It can be hard to relate to people who don't understand your new career ambitions. I wish you the best of luck on the transition and let me know any other content that you are looking for to help you level up!
Hi Lauri,i have this little clothing line and would need your advice on how best to engage in Digital Marketing to grow the brand.
Thank you.
Thanks for getting in touch, you can email me directly at laurie@lauriewang.com to set up a discovery call.
What are some of the things you have on your list that you digest on the daily to stay up to date?
The Stacked Marketer, The Marketing School Podcast, AdWeek's social accounts and website are probably the recent ones that I loved! Great question and let's all keep learning 🙌
great video
Glad you enjoyed it, please stay in touch via our email newsletter too lauriewang.com! 🙌😀
Thank you
You're very welcome! Are you interested to get started in digital marketing? 🙌
@@lauriexwang it’s something I’ve been slowly learning as an freelance artist 🥹
tnxx Laurie Wang
You're welcome 😀 Glad you found it useful!
THANK YOU FOR YOUR CONTENT. PLEASE WHICH CERTIFICATION WOULD YOU RECOMEND I AM INTERESTED IN SOCIAL MEDIA MARKETING IS THIS A GOOD PLACE TO START MY CAREER.
Social media marketing is a very exciting place to start your career. I recommend checking out the range of social media courses that are on Udemy, HubSpot, Google Digital Garage, and of course if you would like to learn more you can check out my courses on SkillShare as well. And also don't be afraid to learn by doing so try to post content on social media and test out your strategies to learn from the experience.
Hi, I spent last night binging your content! So good. You have a new subscriber! Question: Currently, I'm a healthcare content marketing writer and I'm interested in branching out more into digital marketing. Looking at the T-shaped image you had, I realized that I have an interest in data and analytics. Where can I get started learning about marketing data and analytics? Do I need to learn SQL?
Hey friend, 👋😀 I appreciate you and thank you for letting me know, comments from viewers like you always makes my day. Well done on choosing an interest in an area that you like in digital marketing. These are some great places to get started with:
1) The KISSmetrics Blog
2) The Moz Blog's Analytics Section
3) Google's Analytics Academy (you can also get certification for this one)
I think SQL would be great to have and especially for you to build a strong foundation in this area.
I have been working on a list of interesting content to consume but this goes slow because there is some much crap out there.
What are your go to blogs, podcasts, websites, newsletters and UA-cam channels for Instagram marketing specifically?
Hubspot, Udemy, Skillshare, The Marketing School (podcast), Domestika are all great places to look for Instagram Marketing resources. Hope this helps! :-)
#iamAleader#aimglobal❤
Interested in content creation!
That's great! There are lots of other videos on my channel that can help you learn more about content creation, hope these helps Sajal :-)
How to have a portfolio for digital marketing without any experience?
How to get the right start would appreciate the guide
Great question. It's all about getting practice with real clients or projects as early as possible. Either reach out to warm contacts (such as through family and friends) to get your initial experience off the ground, or work as an intern in an agency/marketing team to get the experience. The agency route is what I started with and you can see more details in this video here: ua-cam.com/video/fFXxIIElmFE/v-deo.html
If I have zero tech experience but have an ok understanding of tech. Is it possible for me to get j to digital marketing? I’m considering taking the digital marketing course through coursea and just want to make sure I would have a chance at getting a job.
Although there is never a guarantee with anything in life, why not try it out by taking a course to see if you are interested to dive deeper? I think it's great to learn something new and if you are interested in it, I say give it a try!
I want to start a blog but don't know where to start. So many UA-camrs saying how easy it is but not to me.
What are you struggling with right now on starting a blog? Is it starting the blog website? Is it ideas on what to write? Let me know some context on how to help you.
@@lauriexwang Starting the lob website.
Damn- Thank you!
Thank you for watching and glad it was helpful :-)
Do you also provide free digital marketing course ??
do you know anyhone that i can contact to manage their google adds for free so I can get some exp?
How about try some local businesses who might need the help or asking family and friends to introduce you to someone who will need help on Google ads.
Do you have any suggestions for a digital marketer trying to get into paid search?
Great question. To help me with some context, do you currently have some experience or started learning paid search? Or are you starting from scratch?
@@lauriexwang well I’ve mainly focused on content marketing / web development/ Ux/ product management /email marketing … very few ad campaigns due to the nature of lead gen for the B2B businesses I’ve been a part of… im looking to volunteer to do ads for non profit organizations so I can learn, someone reached out to me and I know it will be a great way to build my portfolio but I’m not sure what thr best resource is to be able to deliver them with good results (I obviously care where their money goes)
Is there any chance to use Second Language Skills?
Having a second language always helps too, as our audiences are located globally
This content exhibits an impressive range of deep insights. A book I read with like-minded themes influenced my thoughts. "A Life Unplugged: Reclaiming Reality in a Digital Age" by Theodore Blaze
Thank you for sharing! 🙌
Im a 40 year old career changer and want to get into marketing..I am seriously considering an expensive masters program since I have no experience in the marketing field, etc. So you are you saying I should teach myself?
It doesn't hurt to get a masters program if you would like to get a great foundation in marketing. Especially if you are mid-career and would like to show the new employers that you are serious about this. But at the same time, what I would like to share in this journey is that real world experience is just as important as a degree and if you can get that experience as early as possible, and build relationships in the industry by going to events, talking to current marketers, informational interviews, are all going to help you build a career in this area. Hope this helps and wishing you all the success! 🙌
@@lauriexwang thank you for the reply. And of course it's helpful 🤩 confused on what to do but I like how you talk about the foundation which I do think I need to build on paper to strengthen my resume Since I have 16 years of experience and masters degree in a COMPLETELY different field of human service 😬. And of course you're right, getting real world experience in any career..degrees can be bogus when it comes to real situations and learning on the job.
@@Gforu81 That's great to hear and can't wait to hear your updates! Rooting for your success 🙌
so you would learn it by getting a job, starting business, focusing on a skills niche, and read all ur e-newsletters. sounds like that how ppl did it 10 years ago
It's all about taking what worked well and learning from that. I think one of the biggest challenges for people starting today is the ability to get experience as early as possible, but given the power of the internet and ability for someone to learn at exceedingly faster rate than what was available 10 years ago, I think the ability to grow our knowledge and making a success out of it is even more possible than ever before.
What is the roadmap to become digital marketer ?? How can I get certified??? Thanks in advance
If you would like to get certified, you can use a lot of Google's existing free programs, like Google AdWords, but it's not required to get started. I started by doing free works for family and friends, eventually working as a junior in an agency, and ultimately worked at Google. But everyone's path is different, it's about finding out what works for your unique path. Let me know how you get on!
thank you so much for your reply @@lauriexwang
How did you get hired with no experience? How long did it take you to get comfortable?
I talked about my transferrable skills from the other industry I worked in at the time in Finance, and it took me 3 months to get up to speed and comfortable in my role but I think most can do that even quicker now with the amount of information available online :-) Also, digital marketing sounds really complicated from the outside but actually if explained simply it can be really easy to understand. Feel free to check out the other digital marketing tutorials on this channel!
@@lauriexwang what was the hardest part of learning it for you? New follower love your content.
@@R.A.A.1980 You are so kind Gina! I'm really glad you found it useful and loving it. The hardest part of learning for me was definitely the constant update and evolution that's happening everyday in digital marketing, things that we knew 3 months ago could be outdated very quickly. But that also makes it exciting and interesting to learn from. What do you think?
I’m interested in a career in digital marketing but is what your telling us that we don’t have to go the university/college route but by getting experience? How are we to know how to do our job without the applied theory?
Congrats on choosing a career in digital marketing! I love this area and it's constantly evolving, hence I think any standard university courses won't be able to give you the best latest knowledge in the area. I never studied digital marketing but I learned it all in my career and I think it's one of the best way to learn. I did go to university and studied economics so I think base knowledge like critical thinking and reasoning is helpful in any career. Hope this helps!
8 April 2024 at 742 p.m. Monday
#digetalmarketing
#thankyou#Godbless❤
I'm glad you found it useful and you're very welcome!
Let’s be friends I am in marketing
Sure you can sign up to learn more via my newsletter here: lauriewang.com/
please turn of this loud music so we can understand you
Thanks for the feedback. Will look into this for the next videos :-)
But even to gain real experience, you still need some skills right? What is the basic skill you think necessary to start ?
Honestly, if you have a curiosity to learn, a lot of the actual technical skills can be learned either on the job or by taking a lot of the online courses available that are free. Knowing how to analyze data, and thinking outside of the box on strategies are great to have. Great working skills including liaising with clients, managing expectations, communication skills, these are tranferable from any career path if you wanted to move into digital marketing. Hope this helps!
I went to school for Video production then ended up in graphics and printing which led me to Digital Marketing and web design and I love it.
The best feeling is when you actually see your work help companies with their problems and increase their profits.
So true Lizito! Love it when you can see the impact you are making for other businesses, I so relate to this. :-)
What's the defination of qualifications again? oh, SCHOOLING...lol
I've applied to so many jobs, but I feel that maybe my appearance is hindering my chances. Everyone is a vanilla, bland and cookie cutter, especially the males. I get judged at every interview Ive attended.
Sorry to hear about your experience so far in looking for a career path and don't give up! The best support we have is our belief in ourselves. Keep going and I'm rooting for you.
Saying this from a sane mind: This was too much theory and not much examples. Very bad for average students like me...which 90% of people are.