The thing I've been hearing recently about having long & short form content is that, the short form might attract alot more audience than the long form. But the people who you attracted are the type to consume short form content, not long form. Therefore YT will show your long videos to them, but they won't watch it at all. Jump ship after the first few seconds. & then YT stops pushing your content cuz they think it's shit
Amazing insights on leveraging AI for digital marketing! I've been integrating AI tools like boost app social for my content and podcasting strategies, and it's incredibly efficient. These 2024 trends are spot on. Thanks for sharing!
I am so glad I did the effort to type in "2024" when looking for SEO and marketing advice 😅 Great tipps, thank you so much, never thought about using AI to support with that...what a time to be alive (born in 1986).
Loving the sneak-peek into 2024's digital marketing wizardry! 🎩 Your insights are pure gold for any small biz looking to crush it online. Can't wait to see more!
Thank you Wes. I’ve followed your videos since I started my own consulting biz six years ago. I did my first interview the other day and it has been well received !so now I’m focusing on expanding my video content. I love UA-cam and I often just listen rather than watch a video so their podcast makes sense
I don’t think there is anyone else who makes marketing as digestible as you do - as it should be, in small chunks, for folks in other professions which have nothing to do with social media or marketing - what a way to win on YT 😉 THANK YOU SO MUCH ❤❤❤ 👏👏👏🙌🙌🙌
Don't be too hard on faceless videos. They provide an enormous amount of information without a personality getting into the way. They are great for education.
Sandy I gotta pushback a little, cause I pretty sure Wes didn’t even say the phrase “faceless videos” let alone be hard on them. I have seen quality FL channels, but sadly many get overshadowed by the disingenuous creators using clips of others without giving credit . No shade just a tiny insight I realized reading your comment. 🙏🙏🤙✌️
Really appreciate your video. I’m jumping back into digital marketing after a few years and it’s like a whole new world. Thanks for getting me caught up and saving time and frustration .
I agree, but when I look at AI generated search results I usually check the source they provide too, so that’s something to consider. Wondering if others do that too.
Online Marketing has rapidly evolved recently, driven by technological advancements and a deeper understanding of consumer behavior. We aspire for digital tools to be utilized for the benefit of society.
We use A.I. regularly to help our clients gain followers and create great content for them. There's no ignoring it, and small businesses would do well to get on board because it will save them loads of time!
These are effective strategies to propel businesses forward. Notably, podcast promotion stands out, especially with Google Podcasts merging with UA-cam by mid-2024. This convergence suggests that leveraging UA-cam for promotion, whether through video content or podcasts, will offer long-term benefits.
DAMNIT WES! YOU ARE A GENIUS!!! WOW! I HAVE NEVER BEEN SO IMPRESSED THE FIRST TIME I SAW SOMEONE!! GOD BLESS YOU! TYSM! I signed up for munch and put that idea into Chat GPT and I'm working on all my stuff as you are saying this! I subscribed and will watch this again!! and more of your content! TYSM!! Praying for you and your family and your health and prosperity! YOU ARE WORTH IT!
You’re not wrong, the only problem is I need to be an influencer first then sell tshirts, but in reality I just want to sell t shirts and not be an influencer. In all honesty this whole new form of marketing is turning to be totally bad… there are industries with such limited amount of content that you can create in order to gain followers, not yo mention the time you need to dedicate to it
I think it's beyond valuable to learn an open source image editor and an open source video editor. I use gimp and davinci. It puts me in total control.
hey just wanted to say i am going to making content this year and came across your video and just tested some of these pointers you gave and let me tell you...thank yooooou lol
Is there any issues with creating a channel with mainly repurposed videos ? Aside from giving the credit to the creators? I have thought about this for beauty care tips.
@WesMcDowellInc good point, my idea behind it was to mix affiliate marketing within certain posts to highlight a product and hopefully get some sales. So use their content but try and sell my links, not sure how ethical or effective that would be. Thanks for replying
Hey Wes, I have a question regarding Facebook ads for long customer journeys / high-ticket products and services. My client has a 25% no-show rate on average, but we're seeing a 50% no-show rate from my leads. I've been running ads getting people in for a free consultation and giving them $1000 off the procedure if they decide to follow through, so the offer isn't the problem. What would you do to attempt to solve the no-show issue?
I think you need to ask a qualifying question or 2 in the lead form to figure out who's serious and who isn't. You'll get fewer opti-ns, but the ones you do get should be more qualified. NExt, you can send out a "what to expect on our call" video to get the prospect slightly more invested in showing up.
@@WesMcDowellInc Pretty good my friend. I have a local designer working on it. His exact words to me were “I’ve never had anyone have this much incredible Content so well organized.” Your course is a godsend! I’ll be in touch soon and look forward to seeing your next video.
Podcasts are all well and good, but you need to be, or have a team that are charismatic enough to carry it. The company NEXT (UK high-street retailer) recently did this in the UK and their guests got destroyed in the comments to a point where they had to turn the comments off.
I HATE your face, but l ❤ your content. I solved the problem after making that statement. I’m just going to listen with my eyes closed from now on. THANKS LIKE 5 ⭐️
Think of YT podcasts as longform talking head videos, usualy between multiple people. Its essentially a podcast that's just being filmed too. AS opposed to a webinar that has slides, etc.
Where have you been Wes lol podcasts are old news and been on UA-cam for many many years. Joe rogan started and UA-cam. Great stategy.. 5 years ago. Unless I've missed something here.
10:40 Sad face, my wife...She loves those myster stories with Ai generated images and voice over...like theres subgenres of this stuff and people watch it....#Highkey wanna learn for the Infinite money life hack.
They can work very well if the quiz topic is the right one. It needs to be relevant, not just a "what's your ____ personality type?" If you're stuck on a good topic, ChatGPT can be a great brainstorming partner.
For what I should move people to email marketing? I do not read any email that comes from there for example. Everything to me is spam. For me email marketing is dead. Everything on this video was ok until you conclude this! Come on. Tell why exactly why I should end up with email marketing?
Click here for all my best prompts to use ChatGPT as your personal marketing manager → wesmcdowell.com/chatgpt/
DAMN YOU ROCK! TYSM WES!! CHECKIN IT RN!!!
I appreciate the time you took to edit this video and bring great informative and colorful content.
This channel is THE MOST informative channel on marketing, by far. 👍👍👍
The thing I've been hearing recently about having long & short form content is that, the short form might attract alot more audience than the long form. But the people who you attracted are the type to consume short form content, not long form. Therefore YT will show your long videos to them, but they won't watch it at all. Jump ship after the first few seconds. & then YT stops pushing your content cuz they think it's shit
Amazing insights on leveraging AI for digital marketing! I've been integrating AI tools like boost app social for my content and podcasting strategies, and it's incredibly efficient. These 2024 trends are spot on. Thanks for sharing!
Glad it was helpful Nancy! 👍
Love that app! It's been super helpful in making my content stand out. The AI tools are pure genius.
Some how I listen to 10 different videos on a topic in youtube but yours are always the one that makes things clear. Thank you for being genuine.
Glad it was helpful!
I am so glad I did the effort to type in "2024" when looking for SEO and marketing advice 😅 Great tipps, thank you so much, never thought about using AI to support with that...what a time to be alive (born in 1986).
Loving the sneak-peek into 2024's digital marketing wizardry! 🎩 Your insights are pure gold for any small biz looking to crush it online. Can't wait to see more!
Thank you Wes. I’ve followed your videos since I started my own consulting biz six years ago. I did my first interview the other day and it has been well received !so now I’m focusing on expanding my video content. I love UA-cam and I often just listen rather than watch a video so their podcast makes sense
that's fantastic to hear! good luck with the videos 👍😊
I can't see it on your channel
I don’t think there is anyone else who makes marketing as digestible as you do - as it should be, in small chunks, for folks in other professions which have nothing to do with social media or marketing - what a way to win on YT 😉 THANK YOU SO MUCH ❤❤❤ 👏👏👏🙌🙌🙌
Don't be too hard on faceless videos. They provide an enormous amount of information without a personality getting into the way. They are great for education.
Sure but giving information isn’t the same as marketing. You have to build a connection which can be done faceless but it’s much harder.
I don’t think he’s being hard on them, just being honest about it being better with a human.
You are correct
I'm with Wes on this. Faceless lost its appeal to me very quickly. I need the personality.
Sandy I gotta pushback a little, cause I pretty sure Wes didn’t even say the phrase “faceless videos” let alone be hard on them. I have seen quality FL channels, but sadly many get overshadowed by the disingenuous creators using clips of others without giving credit . No shade just a tiny insight I realized reading your comment. 🙏🙏🤙✌️
The point you made about UA-cam being a search engine is new perspective. I realized I use UA-cam more than google. Thank you for this video.
You're welcome & tnx for watching! 😀
Really appreciate your video. I’m jumping back into digital marketing after a few years and it’s like a whole new world. Thanks for getting me caught up and saving time and frustration .
happy to help Shauna!
The search engine marketing part was particularly interesting to me. Great points!
Glad you liked it Charles! 👍
I agree, but when I look at AI generated search results I usually check the source they provide too, so that’s something to consider. Wondering if others do that too.
As a marketing professional, this is the video I have been looking for. Thank you so much, Wes.
Glad it was helpful!
This information was fantastic! It sold me that's for sure.
I'm hugely agree with that AI is a super effective tool running online marketing in 2024.
so true 👍 -thanks for watching
Online Marketing has rapidly evolved recently, driven by technological advancements and a deeper understanding of consumer behavior.
We aspire for digital tools to be utilized for the benefit of society.
The search engine marketing part was particularly interesting to me. Great points!
This is brilliant in light of where to launch a podcast!!! When I heard you say it all I could say was, "DUH!" Thank you for being my other brain.
We use A.I. regularly to help our clients gain followers and create great content for them. There's no ignoring it, and small businesses would do well to get on board because it will save them loads of time!
Such value in your content. I've been watching many of your videos.
These are effective strategies to propel businesses forward. Notably, podcast promotion stands out, especially with Google Podcasts merging with UA-cam by mid-2024. This convergence suggests that leveraging UA-cam for promotion, whether through video content or podcasts, will offer long-term benefits.
DAMNIT WES! YOU ARE A GENIUS!!! WOW! I HAVE NEVER BEEN SO IMPRESSED THE FIRST TIME I SAW SOMEONE!! GOD BLESS YOU! TYSM! I signed up for munch and put that idea into Chat GPT and I'm working on all my stuff as you are saying this! I subscribed and will watch this again!! and more of your content! TYSM!! Praying for you and your family and your health and prosperity! YOU ARE WORTH IT!
Thank you so much! Keep going :)
Hey man, just wanted to say you’re really good at this. I watch a lot, and you stand out. Great work.
Thank you Ryan - much appreciated! 👏😎
I love this guy. So insightful. PS: do you know how hard it is for him to ALWAYS HAVE A DIFFERENT BACKGROUND
thanks Tyler for watching 😀👍
You’re not wrong, the only problem is I need to be an influencer first then sell tshirts, but in reality I just want to sell t shirts and not be an influencer. In all honesty this whole new form of marketing is turning to be totally bad… there are industries with such limited amount of content that you can create in order to gain followers, not yo mention the time you need to dedicate to it
Your content is off the charts, Wes! Keep up the hard work.😊
Thanks so much!
Love this video! It is so informative and provides me so much information I can use to launch my newest product.
Glad it was helpful!
Your content is awesome! Side note can you PLEASE do a lighting set up video!!! I LOVEEEE your lighting
Great video Wes! Definitely going to use some of these strategies
Go for it Tim!
Thank you, been wanting to do these! your video really helps with the tips you mentioned. Looking forward for more videos and tips from you!
Awesome! Thank you Farah! 👏😎
which software are you editing your videos? I've been following you for several years and I always amazed
Thanks! I have editors, not sure which program they use, but I suspect the software has a lot less to do with it than their skill level.
You give out straight gems!!! 💰
THanks Miles 🙌 👏
great video! I feel like there was a lot of take aways that are actually applicable. Thank you!
Glad it was helpful Blake! 😊
so helpful...thank you
thanks for watching!
Excellent video. Thank you for your excellent work.
Thank you too for watching! 🙌
Your content is the best man, very very helpful, thanks!
I appreciate that!!
So good! Thanks Wes.
My pleasure! 😀👍
I think it's beyond valuable to learn an open source image editor and an open source video editor. I use gimp and davinci. It puts me in total control.
what do u use it for
Watching UA-cam videos of others
@@memos106 I build websites and create content. For copywriting. Building websites. Creating content.
Davinci is not open source. There’s a free version, but that’s not the same.
@@kooistradurk I am only using the free version and it's done everything I need
Love the video, nicely done!
Thank you very much Sandro! 🙌😀
Very insightful, thanks.
Glad it was helpful! 😀👍
What camera did you use for creating this content?
hey just wanted to say i am going to making content this year and came across your video and just tested some of these pointers you gave and let me tell you...thank yooooou lol
Great to hear!
Thankyou, it is an informative video!
Super! Thanks for this video!
Glad you liked it!
This is exactly what I needed!! Thank you
You're so welcome Zane😀!
Is there any issues with creating a channel with mainly repurposed videos ? Aside from giving the credit to the creators? I have thought about this for beauty care tips.
Well you wouldnt get any marketing value out of it. Channels like that are really more set up for YT ad revenue which is gonna be minimal.
@WesMcDowellInc good point, my idea behind it was to mix affiliate marketing within certain posts to highlight a product and hopefully get some sales. So use their content but try and sell my links, not sure how ethical or effective that would be. Thanks for replying
How do you get so to pick the clips?
this video was super helpful Wes
Thank you, Wes; very illuminating! I downloaded your PDF.
Fantastic content as always. I have severe ADHD and a visual processor, so the in your videos make such a difference for me, thank you!
Wow - I am so happy I could help 😊👏
What is your opinion on facebook ads. Is it still worth it?
Total video was so informative.
I appreciate it!
Brilliantly clever! Just out of curiosity, what's the magical video editing wizardry you're using? 😀🙏
Thank you! My editors are great!
Always great tips!
Glad you like them Serena! 👍😊
Thanks, valuable sharing !
helpful. Thank you
thanks for watching Bekyah! 👏
Woww, this is so illuminating
Thanks! 👍🏻
Thx for watching! 👍😊
great info!
Thanks for watching! 👏
Hey Wes, I have a question regarding Facebook ads for long customer journeys / high-ticket products and services.
My client has a 25% no-show rate on average, but we're seeing a 50% no-show rate from my leads.
I've been running ads getting people in for a free consultation and giving them $1000 off the procedure if they decide to follow through, so the offer isn't the problem.
What would you do to attempt to solve the no-show issue?
I think you need to ask a qualifying question or 2 in the lead form to figure out who's serious and who isn't. You'll get fewer opti-ns, but the ones you do get should be more qualified. NExt, you can send out a "what to expect on our call" video to get the prospect slightly more invested in showing up.
This is great advice!
Great video 💯
What's the name of that app that cuts a long video into multiple short videos?
I've heard that Opus Clip is probably the best one
I feel like i just graduated from college with that video
Glad you learned a lot 🙌 😆
Great video Wes!
Hey Bobby, thanks so much! How's the site going?
@@WesMcDowellInc Pretty good my friend. I have a local designer working on it. His exact words to me were “I’ve never had anyone have this much incredible Content so well organized.” Your course is a godsend! I’ll be in touch soon and look forward to seeing your next video.
Thank you!
You're welcome Rosana! 👍😊
Soooo valuable!!!
thank you
Fascinating content
Thank you!
Appreciate your Advice, Coach: 💯
Ha, thanks Joshua!
Podcasts are all well and good, but you need to be, or have a team that are charismatic enough to carry it. The company NEXT (UK high-street retailer) recently did this in the UK and their guests got destroyed in the comments to a point where they had to turn the comments off.
Thanks.
Im interested in collaborating with other channel by.doing interviews.
❤❤❤❤
incredible
I HATE your face, but l ❤ your content. I solved the problem after making that statement. I’m just going to listen with my eyes closed from now on. THANKS LIKE 5 ⭐️
How are these YT video podcasts different from other videos / webinars, etc.?
I think YT shorts are easier to access and more in demand.
Think of YT podcasts as longform talking head videos, usualy between multiple people. Its essentially a podcast that's just being filmed too. AS opposed to a webinar that has slides, etc.
@@WesMcDowellInc Thank you Wes.
Where have you been Wes lol podcasts are old news and been on UA-cam for many many years. Joe rogan started and UA-cam. Great stategy.. 5 years ago. Unless I've missed something here.
10:40 Sad face, my wife...She loves those myster stories with Ai generated images and voice over...like theres subgenres of this stuff and people watch it....#Highkey wanna learn for the Infinite money life hack.
Awesome
thanks Michael 👏
How do you feel about quizzes for the services and trades industry?
They can work very well if the quiz topic is the right one. It needs to be relevant, not just a "what's your ____ personality type?" If you're stuck on a good topic, ChatGPT can be a great brainstorming partner.
@@WesMcDowellInc Thank you!
you r life
“Fake podcast” 😂😂 I didn’t know that was a thing
😆😆 - thanks for watching Luis
may i share you content ??
chapters?
For what I should move people to email marketing? I do not read any email that comes from there for example. Everything to me is spam. For me email marketing is dead. Everything on this video was ok until you conclude this! Come on. Tell why exactly why I should end up with email marketing?
Im not here to convince you, do what you want!
❤
Please reach out to me, I’m looking to hire an AI consultant. Maybe we can work together on this.
I miss Vanessa Lau
I mean fake podcasting is ridiculous. We know what’s going on and it does not elevate the brand. Pure click bait.
Wow that was such a good video. Took the words right out of my mouth!
Great and very informative.
thank you for watching 👏👏
I'm hugely agree with that AI is a super effective tool running online marketing in 2024.
Awesome video Wes!!
Thank you!
You're welcome Stephanie 😀👍
Good value! Thanks
thank you
❤