5 BRAND NEW Digital Marketing Strategies for 2024 (HUGE Leap Forward!)

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  • Опубліковано 25 гру 2024

КОМЕНТАРІ • 183

  • @WesMcDowellInc
    @WesMcDowellInc  21 день тому

    Wanna know what's coming up in 2025? Watch this updated video next: ua-cam.com/video/4bZUZeeiacU/v-deo.html

  • @WesMcDowellInc
    @WesMcDowellInc  Рік тому +16

    Click here for all my best prompts to use ChatGPT as your personal marketing manager → wesmcdowell.com/chatgpt/

    • @ImWORTHITINC
      @ImWORTHITINC Рік тому +1

      DAMN YOU ROCK! TYSM WES!! CHECKIN IT RN!!!

    • @s4iN3tTe
      @s4iN3tTe 10 місяців тому +1

      I appreciate the time you took to edit this video and bring great informative and colorful content.

  • @neilmerlino6475
    @neilmerlino6475 10 місяців тому +9

    This channel is THE MOST informative channel on marketing, by far. 👍👍👍

  • @sandyingram
    @sandyingram Рік тому +74

    Don't be too hard on faceless videos. They provide an enormous amount of information without a personality getting into the way. They are great for education.

    • @WesMcDowellInc
      @WesMcDowellInc  Рік тому +15

      Sure but giving information isn’t the same as marketing. You have to build a connection which can be done faceless but it’s much harder.

    • @inrstelr5056
      @inrstelr5056 Рік тому +12

      I don’t think he’s being hard on them, just being honest about it being better with a human.

    • @LI-pm3mh
      @LI-pm3mh Рік тому

      You are correct

    • @lifewidelearninghere
      @lifewidelearninghere 10 місяців тому +1

      I'm with Wes on this. Faceless lost its appeal to me very quickly. I need the personality.

    • @doingitdavy1507
      @doingitdavy1507 9 місяців тому

      Sandy I gotta pushback a little, cause I pretty sure Wes didn’t even say the phrase “faceless videos” let alone be hard on them. I have seen quality FL channels, but sadly many get overshadowed by the disingenuous creators using clips of others without giving credit . No shade just a tiny insight I realized reading your comment. 🙏🙏🤙✌️

  • @northstarmedia8508
    @northstarmedia8508 Рік тому +10

    The thing I've been hearing recently about having long & short form content is that, the short form might attract alot more audience than the long form. But the people who you attracted are the type to consume short form content, not long form. Therefore YT will show your long videos to them, but they won't watch it at all. Jump ship after the first few seconds. & then YT stops pushing your content cuz they think it's shit

  • @zahrakhademi800
    @zahrakhademi800 8 місяців тому

    Some how I listen to 10 different videos on a topic in youtube but yours are always the one that makes things clear. Thank you for being genuine.

  • @awakenyourlight
    @awakenyourlight 10 місяців тому +1

    I am so glad I did the effort to type in "2024" when looking for SEO and marketing advice 😅 Great tipps, thank you so much, never thought about using AI to support with that...what a time to be alive (born in 1986).

  • @itsnancyking
    @itsnancyking Рік тому +26

    Amazing insights on leveraging AI for digital marketing! I've been integrating AI tools like boost app social for my content and podcasting strategies, and it's incredibly efficient. These 2024 trends are spot on. Thanks for sharing!

    • @WesMcDowellInc
      @WesMcDowellInc  Рік тому

      Glad it was helpful Nancy! 👍

    • @mellissacarterr
      @mellissacarterr Рік тому +1

      Love that app! It's been super helpful in making my content stand out. The AI tools are pure genius.

  • @charles87b
    @charles87b Рік тому +13

    The search engine marketing part was particularly interesting to me. Great points!

    • @WesMcDowellInc
      @WesMcDowellInc  Рік тому +1

      Glad you liked it Charles! 👍

    • @yanomanches1375
      @yanomanches1375 Рік тому +1

      I agree, but when I look at AI generated search results I usually check the source they provide too, so that’s something to consider. Wondering if others do that too.

  • @stevencrawford1
    @stevencrawford1 10 місяців тому +1

    This information was fantastic! It sold me that's for sure.

  • @ProducedByMiles
    @ProducedByMiles Рік тому +4

    You give out straight gems!!! 💰

  • @venumohan5500
    @venumohan5500 11 місяців тому +2

    The point you made about UA-cam being a search engine is new perspective. I realized I use UA-cam more than google. Thank you for this video.

    • @WesMcDowellInc
      @WesMcDowellInc  11 місяців тому

      You're welcome & tnx for watching! 😀

  • @erikpraecius
    @erikpraecius 10 місяців тому +4

    Loving the sneak-peek into 2024's digital marketing wizardry! 🎩 Your insights are pure gold for any small biz looking to crush it online. Can't wait to see more!

  • @pssingh560
    @pssingh560 11 місяців тому +1

    Such value in your content. I've been watching many of your videos.

  • @lilyb2617
    @lilyb2617 Рік тому +5

    Thank you Wes. I’ve followed your videos since I started my own consulting biz six years ago. I did my first interview the other day and it has been well received !so now I’m focusing on expanding my video content. I love UA-cam and I often just listen rather than watch a video so their podcast makes sense

    • @WesMcDowellInc
      @WesMcDowellInc  Рік тому

      that's fantastic to hear! good luck with the videos 👍😊

    • @KevsGuide
      @KevsGuide 11 місяців тому

      I can't see it on your channel

  • @Kirby-Bernard
    @Kirby-Bernard 10 місяців тому

    The search engine marketing part was particularly interesting to me. Great points!

  • @freespiritkaro3414
    @freespiritkaro3414 9 місяців тому

    I don’t think there is anyone else who makes marketing as digestible as you do - as it should be, in small chunks, for folks in other professions which have nothing to do with social media or marketing - what a way to win on YT 😉 THANK YOU SO MUCH ❤❤❤ 👏👏👏🙌🙌🙌

  • @2nroc
    @2nroc Рік тому +2

    so helpful...thank you

  • @sandro-nigris
    @sandro-nigris Рік тому +1

    Love the video, nicely done!

  • @WESimmonsII
    @WESimmonsII 8 місяців тому

    Your content is off the charts, Wes! Keep up the hard work.😊

  • @meadowdevor
    @meadowdevor Рік тому +1

    So good! Thanks Wes.

  • @joltdigital617
    @joltdigital617 Рік тому +1

    Very insightful, thanks.

  • @ImWORTHITINC
    @ImWORTHITINC Рік тому +2

    DAMNIT WES! YOU ARE A GENIUS!!! WOW! I HAVE NEVER BEEN SO IMPRESSED THE FIRST TIME I SAW SOMEONE!! GOD BLESS YOU! TYSM! I signed up for munch and put that idea into Chat GPT and I'm working on all my stuff as you are saying this! I subscribed and will watch this again!! and more of your content! TYSM!! Praying for you and your family and your health and prosperity! YOU ARE WORTH IT!

  • @Iamgarywade
    @Iamgarywade 9 місяців тому

    this video was super helpful Wes

  • @ShaunaFacciponti
    @ShaunaFacciponti 9 місяців тому

    Really appreciate your video. I’m jumping back into digital marketing after a few years and it’s like a whole new world. Thanks for getting me caught up and saving time and frustration .

  • @DeniseReedis
    @DeniseReedis Рік тому +1

    This is brilliant in light of where to launch a podcast!!! When I heard you say it all I could say was, "DUH!" Thank you for being my other brain.

  • @mikkel_marketing_specilalist
    @mikkel_marketing_specilalist 11 місяців тому +1

    I'm hugely agree with that AI is a super effective tool running online marketing in 2024.

  • @sidhivinayakdutta4091
    @sidhivinayakdutta4091 10 місяців тому

    Thankyou, it is an informative video!

  • @TimBurmaster
    @TimBurmaster Рік тому +1

    Great video Wes! Definitely going to use some of these strategies

  • @thebenkalungi
    @thebenkalungi 8 місяців тому

    As a marketing professional, this is the video I have been looking for. Thank you so much, Wes.

  • @SwaziJive
    @SwaziJive 11 місяців тому

    Great video 💯

  • @yotam74
    @yotam74 9 місяців тому

    Your content is the best man, very very helpful, thanks!

  • @serenaruskowsky744
    @serenaruskowsky744 Рік тому +1

    Always great tips!

  • @digitaledgexpert
    @digitaledgexpert 7 місяців тому

    Total video was so informative.

  • @barrenwuffethq
    @barrenwuffethq 9 місяців тому

    This is great advice!

  • @Freelancersirajulislam
    @Freelancersirajulislam Рік тому +1

    Great and very informative.

  • @naveeddumasia8861
    @naveeddumasia8861 Рік тому +3

    Super! Thanks for this video!

  • @RyanStephenAlldridge
    @RyanStephenAlldridge Рік тому +1

    Hey man, just wanted to say you’re really good at this. I watch a lot, and you stand out. Great work.

  • @tyjadah3169
    @tyjadah3169 11 місяців тому +1

    I love this guy. So insightful. PS: do you know how hard it is for him to ALWAYS HAVE A DIFFERENT BACKGROUND

    • @WesMcDowellInc
      @WesMcDowellInc  11 місяців тому +1

      thanks Tyler for watching 😀👍

  • @dyrectory_com
    @dyrectory_com Рік тому +2

    Thanks! 👍🏻

  • @SillyShinyDiamonds
    @SillyShinyDiamonds Рік тому +1

    Excellent video. Thank you for your excellent work.

  • @victoriachua333
    @victoriachua333 11 місяців тому

    Thanks, valuable sharing !

  • @muhibbuddinahmad9409
    @muhibbuddinahmad9409 11 місяців тому

    Woww, this is so illuminating

  • @blakepeay
    @blakepeay Рік тому +1

    great video! I feel like there was a lot of take aways that are actually applicable. Thank you!

  • @farahliyana6850
    @farahliyana6850 Рік тому +2

    Thank you, been wanting to do these! your video really helps with the tips you mentioned. Looking forward for more videos and tips from you!

  • @zanehubbard
    @zanehubbard Рік тому +1

    This is exactly what I needed!! Thank you

  • @YochanaIrie_FineAppleStylez
    @YochanaIrie_FineAppleStylez 8 місяців тому

    Love this video! It is so informative and provides me so much information I can use to launch my newest product.

  • @BobbyKDesigns
    @BobbyKDesigns Рік тому

    Great video Wes!

    • @WesMcDowellInc
      @WesMcDowellInc  Рік тому +1

      Hey Bobby, thanks so much! How's the site going?

    • @BobbyKDesigns
      @BobbyKDesigns Рік тому

      @@WesMcDowellInc Pretty good my friend. I have a local designer working on it. His exact words to me were “I’ve never had anyone have this much incredible Content so well organized.” Your course is a godsend! I’ll be in touch soon and look forward to seeing your next video.

  • @vividsvp1773
    @vividsvp1773 11 місяців тому +1

    great info!

  • @EliteDigitalPressUSA
    @EliteDigitalPressUSA 8 місяців тому

    "Watching this video made me realize I've been trying to market my business with the finesse of a toddler trying to stack blocks. Time to level up!"

  • @becpenaflorida
    @becpenaflorida Рік тому +1

    helpful. Thank you

  • @joshuatennefrancia1942
    @joshuatennefrancia1942 Рік тому

    Appreciate your Advice, Coach: 💯

  • @clementeen
    @clementeen 11 місяців тому

    Your content is awesome! Side note can you PLEASE do a lighting set up video!!! I LOVEEEE your lighting

  • @UnrealHorror
    @UnrealHorror 9 місяців тому

    hey just wanted to say i am going to making content this year and came across your video and just tested some of these pointers you gave and let me tell you...thank yooooou lol

  • @rosanavidal
    @rosanavidal Рік тому +1

    Thank you!

  • @iamthesydneyrose
    @iamthesydneyrose 10 місяців тому

    Soooo valuable!!!

  • @EMClipsHub
    @EMClipsHub 7 місяців тому

    Fascinating content

  • @isaacmadhavan
    @isaacmadhavan 11 місяців тому

    Thank you, Wes; very illuminating! I downloaded your PDF.

  • @searchbug
    @searchbug 8 місяців тому

    Online Marketing has rapidly evolved recently, driven by technological advancements and a deeper understanding of consumer behavior.
    We aspire for digital tools to be utilized for the benefit of society.

  • @amirnemni
    @amirnemni Рік тому +1

    which software are you editing your videos? I've been following you for several years and I always amazed

    • @WesMcDowellInc
      @WesMcDowellInc  Рік тому +1

      Thanks! I have editors, not sure which program they use, but I suspect the software has a lot less to do with it than their skill level.

  • @elenaspenchiu4733
    @elenaspenchiu4733 11 місяців тому

    What camera did you use for creating this content?

  • @numerounoweb
    @numerounoweb 10 місяців тому

    These are effective strategies to propel businesses forward. Notably, podcast promotion stands out, especially with Google Podcasts merging with UA-cam by mid-2024. This convergence suggests that leveraging UA-cam for promotion, whether through video content or podcasts, will offer long-term benefits.

  • @SmrtSocial
    @SmrtSocial Рік тому

    We use A.I. regularly to help our clients gain followers and create great content for them. There's no ignoring it, and small businesses would do well to get on board because it will save them loads of time!

  • @ramble_on1
    @ramble_on1 11 місяців тому +1

    You’re not wrong, the only problem is I need to be an influencer first then sell tshirts, but in reality I just want to sell t shirts and not be an influencer. In all honesty this whole new form of marketing is turning to be totally bad… there are industries with such limited amount of content that you can create in order to gain followers, not yo mention the time you need to dedicate to it

  • @abgportal
    @abgportal Рік тому +7

    I think it's beyond valuable to learn an open source image editor and an open source video editor. I use gimp and davinci. It puts me in total control.

    • @memos106
      @memos106 Рік тому

      what do u use it for

    • @Volkskomissar
      @Volkskomissar Рік тому +1

      Watching UA-cam videos of others

    • @abgportal
      @abgportal Рік тому

      @@memos106 I build websites and create content. For copywriting. Building websites. Creating content.

    • @kooistradurk
      @kooistradurk Рік тому

      Davinci is not open source. There’s a free version, but that’s not the same.

    • @abgportal
      @abgportal Рік тому

      @@kooistradurk I am only using the free version and it's done everything I need

  • @callumarmstrong5175
    @callumarmstrong5175 9 місяців тому

    Wow that was such a good video. Took the words right out of my mouth!

  • @squamishmedium
    @squamishmedium 11 місяців тому

    How do you get so to pick the clips?

  • @afsana2595
    @afsana2595 7 місяців тому

    thank you

  • @taurusnyy
    @taurusnyy 11 місяців тому +1

    Is there any issues with creating a channel with mainly repurposed videos ? Aside from giving the credit to the creators? I have thought about this for beauty care tips.

    • @WesMcDowellInc
      @WesMcDowellInc  11 місяців тому

      Well you wouldnt get any marketing value out of it. Channels like that are really more set up for YT ad revenue which is gonna be minimal.

    • @taurusnyy
      @taurusnyy 11 місяців тому

      @WesMcDowellInc good point, my idea behind it was to mix affiliate marketing within certain posts to highlight a product and hopefully get some sales. So use their content but try and sell my links, not sure how ethical or effective that would be. Thanks for replying

  • @pawool
    @pawool Рік тому

    Fantastic content as always. I have severe ADHD and a visual processor, so the in your videos make such a difference for me, thank you!

  • @heroicIV
    @heroicIV Рік тому +1

    I feel like i just graduated from college with that video

  • @GaurangKamani
    @GaurangKamani Рік тому

    Brilliantly clever! Just out of curiosity, what's the magical video editing wizardry you're using? 😀🙏

  • @MatthewJamesAtherton
    @MatthewJamesAtherton 7 місяців тому

    Thanks.

  • @byredyre
    @byredyre Рік тому +5

    Hey Wes, I have a question regarding Facebook ads for long customer journeys / high-ticket products and services.
    My client has a 25% no-show rate on average, but we're seeing a 50% no-show rate from my leads.
    I've been running ads getting people in for a free consultation and giving them $1000 off the procedure if they decide to follow through, so the offer isn't the problem.
    What would you do to attempt to solve the no-show issue?

    • @WesMcDowellInc
      @WesMcDowellInc  Рік тому +8

      I think you need to ask a qualifying question or 2 in the lead form to figure out who's serious and who isn't. You'll get fewer opti-ns, but the ones you do get should be more qualified. NExt, you can send out a "what to expect on our call" video to get the prospect slightly more invested in showing up.

  • @ArnaudJoakim
    @ArnaudJoakim Рік тому

    What's the name of that app that cuts a long video into multiple short videos?

    • @WesMcDowellInc
      @WesMcDowellInc  Рік тому

      I've heard that Opus Clip is probably the best one

  • @businessman-socialoptimiza1550
    @businessman-socialoptimiza1550 8 місяців тому

    What is your opinion on facebook ads. Is it still worth it?

  • @kinesiology-moves9598
    @kinesiology-moves9598 Рік тому

    How are these YT video podcasts different from other videos / webinars, etc.?

    • @yanomanches1375
      @yanomanches1375 Рік тому

      I think YT shorts are easier to access and more in demand.

    • @WesMcDowellInc
      @WesMcDowellInc  Рік тому +2

      Think of YT podcasts as longform talking head videos, usualy between multiple people. Its essentially a podcast that's just being filmed too. AS opposed to a webinar that has slides, etc.

    • @kinesiology-moves9598
      @kinesiology-moves9598 Рік тому +1

      @@WesMcDowellInc Thank you Wes.

    • @MrKF1992
      @MrKF1992 Рік тому

      Where have you been Wes lol podcasts are old news and been on UA-cam for many many years. Joe rogan started and UA-cam. Great stategy.. 5 years ago. Unless I've missed something here.

  • @DeafmanDuhCyborg
    @DeafmanDuhCyborg 10 місяців тому

    I HATE your face, but l ❤ your content. I solved the problem after making that statement. I’m just going to listen with my eyes closed from now on. THANKS LIKE 5 ⭐️

  • @LavinaGoyalDigitalMarketing
    @LavinaGoyalDigitalMarketing 7 місяців тому

    incredible

  • @MichaelWilliams-lo3ix
    @MichaelWilliams-lo3ix Рік тому +1

    Awesome

  • @luiscastillo7009
    @luiscastillo7009 Рік тому +1

    “Fake podcast” 😂😂 I didn’t know that was a thing

  • @KevsGuide
    @KevsGuide 11 місяців тому

    Im interested in collaborating with other channel by.doing interviews.
    ❤❤❤❤

  • @MADEBRILLIANTFAMILY
    @MADEBRILLIANTFAMILY Рік тому

    10:40 Sad face, my wife...She loves those myster stories with Ai generated images and voice over...like theres subgenres of this stuff and people watch it....#Highkey wanna learn for the Infinite money life hack.

  • @fadence
    @fadence 10 місяців тому

    Podcasts are all well and good, but you need to be, or have a team that are charismatic enough to carry it. The company NEXT (UK high-street retailer) recently did this in the UK and their guests got destroyed in the comments to a point where they had to turn the comments off.

  • @parkslopecleaning3538
    @parkslopecleaning3538 Рік тому +1

    How do you feel about quizzes for the services and trades industry?

    • @WesMcDowellInc
      @WesMcDowellInc  Рік тому +2

      They can work very well if the quiz topic is the right one. It needs to be relevant, not just a "what's your ____ personality type?" If you're stuck on a good topic, ChatGPT can be a great brainstorming partner.

    • @parkslopecleaning3538
      @parkslopecleaning3538 Рік тому +1

      @@WesMcDowellInc Thank you!

  • @jamesmcgraw8507
    @jamesmcgraw8507 10 місяців тому

    may i share you content ??

  • @IceeMatty
    @IceeMatty 11 місяців тому

    you r life

  • @michevanessen
    @michevanessen 11 місяців тому

    I miss Vanessa Lau

  • @dishanfernando8848
    @dishanfernando8848 10 місяців тому

  • @brunoraschio1289
    @brunoraschio1289 10 місяців тому

    Please reach out to me, I’m looking to hire an AI consultant. Maybe we can work together on this.

  • @Miguel-Human
    @Miguel-Human 10 місяців тому

    For what I should move people to email marketing? I do not read any email that comes from there for example. Everything to me is spam. For me email marketing is dead. Everything on this video was ok until you conclude this! Come on. Tell why exactly why I should end up with email marketing?

    • @WesMcDowellInc
      @WesMcDowellInc  10 місяців тому

      Im not here to convince you, do what you want!

  • @rosielele
    @rosielele 10 місяців тому +1

    I mean fake podcasting is ridiculous. We know what’s going on and it does not elevate the brand. Pure click bait.

  • @THEHIITCOMPANY
    @THEHIITCOMPANY 11 місяців тому

    Awesome video Wes!!

  • @MyFukinBass
    @MyFukinBass 10 місяців тому

    Good value! Thanks

  • @Josie-Boyle
    @Josie-Boyle 11 місяців тому

    I'm hugely agree with that AI is a super effective tool running online marketing in 2024.

  • @stephshanks
    @stephshanks Рік тому +1

    Thank you!

  • @afsana2595
    @afsana2595 7 місяців тому

    thank you

  • @RavinduLakshitha-t5b
    @RavinduLakshitha-t5b 9 місяців тому