How I Would Learn Digital Marketing (If I Could Start Over)
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- Опубліковано 15 сер 2023
- In this video, you'll learn how I would learn digital marketing if I could start my 15 year career over again.
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I’ve been in the digital marketing industry for well over a decade. And while I’ve had my fair share of successes, I’ve had significantly more failures. Based on my experiences, this video will walk you through how to start a career in digital marketing successfully.
Here are a few things you may want to consider the following:
► Choosing one specific area of digital marketing to focus on
► Absorb as much knowledge as you can
► Implement what you've learned into actual practice
► Get a job or internship at an agency
While these may sound high level, the order in which you do things is important to your success in your online marketing career.
Watch the full video to gain a strategic path with a job in internet marketing and shortcut your way to learning digital marketing fast.
#learndigitalmarketing #digitalmarketingcareer #digitalmarketing
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Not consuming any more content before I implement everything I've learned first....best way of avoiding shiny object syndrome. So very true.
Actually this comment helped me realize where I’m lacking
I use language translator, I haven't seen the video yet, but your comment is key, as I don't have an order, I search and change topics without trying most of them.
Broooo 😂
0:38 choose one area of digital marketing
2:09 commit to learning as much as possible
2:23 stage one understand the fundamentals
2:52 stage two connect fundamentals together
- [ ] eg make a connection in seo that content creation is reliant on keyword research and that on page seo is connected with both your content writing and keyword research.
3:10 stage three learn how to execute name of topic [ eg SEO ] techniques
- [ ] eg keyword research is done with keywords explorer
4:28 commit to practicing
4:49 practice what you’ve learned - 1)cut yourself off from new content 2) prioritise things that advance your progress3) work at marketing agency
❤
❤❤
The advice on focusing, learning in stages, and actually putting it into practice is GOLD. Thanks for sharing your journey and wisdom, it's seriously inspiring!
Glad you liked it! 🙏
-Helen
Absolutely!
You have made my day! I've seen so many educational videos, but the way you formulate your thoughts is super clear, structured and comforting. Thank you for all the info!
Happy to hear that! More helpful videos to come 🙌
-Helen
bless you for taking the time to make this! thank you thank you thank you
Any time! :)
-Helen
Hey, Sam! Always appreciate the value you're giving to the SEO space. 🙌
Thank you! Glad you like or videos 🙏
-Helen
Bro your content is simply the best you have helped me tremendously…when I started 2 years ago -I knew less than zero about digital marketing/affiliate marketing/SEO ..I still know very little but it’s your content that’s helped move the needle for me ..thank you!!
So glad to hear that! Keep it up 🙌
-Helen
Solid career advice ❤ thank you for sharing your own learnings! They are insightful and informative :)
Glad you liked it :)
-Helen
Thank you for this, Sam. Very helpful.
Glad to hear that! 🙌
-Helen
You seem to be a smart, humble and nice person. And Ahrefs design is beatiful. Really. I downloaded actually your font and using it on windows and in my obsidian, because I love it so much. Its the perfect font in the world.
This brings amazing clarity to some burning questions I had on digital marketing. Super helpful - Thanks Sam.
Glad it was helpful! :)
-Helen
Clear and to the point. Loved it. Thanks for the advice !!!!
Thanks for watching!
-Helen
Intentional learning, is followed by intentional doing. This was so simple, yet so important. Thank you!
You're so welcome!
-Helen
This was incredibly exciting to learn and hear. Thanks for sharing!
Glad you enjoyed it! :)
-Helen
This video is IMMENSELY HELPFUL, THANK YOU!
Glad you liked it! 🙌
-Helen
Thank you so much. This is full of nuggets and steps to start on the right part.
Glad it was helpful! 🙏
-Helen
Hey , Sam! I see your sincere sharing in this video.
Thank you so much.
Our pleasure!
-Helen
Along the lines of your vid, appreciate all the effort you put out in sharing your experience and teaching fundamentals. Some vids actually run along so fast, esp. since I'm unfamiliar with the AHREFs UI and taking in new concepts that they can be frustrating to follow. You're familiar with a decade of repetition, I'm not … still, after multple rewinds, learned a bunch about the approach and the main key of what SEO is today. And you're so right: learning vs doing is an eye-opening experience. I worked for an agency around 2005, but much has changed!
Thanks for the feedback! For the speed: you can choose the speed of the video in settings clicking the gear icon 🙏
-Helen
Amazing video! I love how humble and "normal" person you are, even if you are guru. Very inspiring video. I would like to be like you in 14y of my digital marketing career. So far 4 years left, and I'm sill growing!
You can do it!🙌
-Helen
Great video. You deliver it so simply but still full of substance. Thank you so much. Great channel!
Glad you enjoy it! :) Subscribe for more videos!
-Helen
As someone who is new to the SEO space, Sam Oh and Ahrefs makes learning easy. Awesome story too, seems turbulent and dramatic. Glad all is well and better now, thanks for your work!
Thank you for watching! :) Stay tuned for more helpful videos.
-Helen
Wow, your journey in digital marketing is truly inspiring! It's impressive how you've gone from spamming forums to becoming a recognized SEO expert, and your commitment to learning from your mistakes is commendable. One key takeaway I got from your video is the importance of choosing a specific area of digital marketing to focus on. It's clear that specialization is crucial in this vast field. After all your experiences, I'm curious, what advice do you have for someone who's just starting out in digital marketing and is trying to choose their focus area? What factors should they consider when making that decision?
Great question. In my opinion, it should come down to a balance between personal interest, future outlook, and resource availability. I wouldn't stress about it though. You can laser focus on [area 1] for 6 months and if you realize you don't like it, you can always try [area 2] etc.
-Sam
Thanks for the insight. Your experience clearly shows through.
Our pleasure! :)
-Helen
This was tremendously helpful, thank you! I have an education in retail which is, due to the decline of brick and mortar stores, problematic. I plan on branching out into Digital Marketing, getting a certification from an accredited Institute and then focus on SEO.
Thanks for watching! :)
-Helen
Great Information! Thank you! The advice is very useful
Glad you liked it!
-Helen
Hey, Sam! I'm grateful for you
Thank you for the Helpful Idea. It means a lot
Happy to hear that! Thanks for watching 🙏
-Helen
Thanks a lot, Sam, for honesty! :)
Always! 😀
-Helen
Amazing work 👍
I'm a beginner in this. And I loved and appreciated this video. Will probably have to watch it another time to really take in all of the information. Thanks for making it
Glad it was helpful! 🙌
-Helen
Update did you learned? Is it rewarding?
Thank you!
Thank you for helping me!!
Any time :)
-Helen
@@AhrefsCom I was so confused before but your video helped massively. I'm decided to choose SEO and going to start your course now. Thanks
This content is a gold. Thanks for sharing.
Glad you enjoy it! :)
-Helen
Wow such a good introduction. Thank you very much!
Glad you like it! 🎉
-Helen
thanks for your advice and experience.
Our pleasure! 🙌
-Helen
Hey Sam, just want to let you know that I really admire (and greatdful for) your work.
Thanks for all that you do!
;-)
Cheers!
-Sam
Terrific video! Thank you!
Thanks for watching! :)
-Helen
Good guide to become a professional. Perspective to see final stage and whole journey. Appreciate it 👍
Glad it was helpful!
-Helen
Thank you so much for your guidance. I'm practicing seo now and swimming with so many trends. Gotta focus on one.
Great, keep it up!
-Helen
Man you are too good. I really like your videos. they are engaging and full of practical knowledge and your experience.
Glad you like them! 🙌
-Helen
This is one of the channels that gave me the courage to start my UA-cam channel 8 months ago about self development. Now I have 871 subs and > 500 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I could haven’t learned without getting started in the 1st place.
Awesome story! Thank you for sharing and keep up the good work 💪
-Helen
@AhrefsCom Whoever you are, I don't know you personally but I can say that you're one of the non-judgmental and open-minded people who is not fixated on tangible or external factors in order to learn from someone like me. Just because someone doesn't have a piece of paper as a credential, doesn't mean that person is not entitled to share personal experiences with the hope & intention to inspire others. Keep up with whatever it is that you're doing to improve mankind or improving your life even to a slight degree each day. This is just one part of a bigger puzzle for creating my UA-cam channel about holistic health. I literally could have died back when I was 14 years old due to major depression but here I am right now replying to you, a UA-camr, who's full of fulfillment and dedication to help others to be a better version of themselves. I ain't better than anyone else but my old self. That's all that really makes this UA-cam thing more meaningful and enjoyable. Thanks so much for your support! I am hoping that you can join me with this endless personal development journey! :)
From 871 to 2.51k subs in 5 months
@@omraja404 Thank you!
What I really focus on is the value of the content and what I’m truly passionate about while helping others! I'm glad that I'm foolish enough to believe that I can actually start making money through my passions. I've never thought that I'd be able to gain more than 2k subs faster. I can't imagine how many opportunities could have been wasted if I didn't have courage to go after them. That includes having this channel, being in a management role, having the people who actually care about me for who I am, freelance gigs, being an ambassador in a creative community and now I'm also planning on honing my public speaking skills through joining a toastmaster club and these all happened in 2023. It started with writing them all down on a piece of paper. A paper that serves as a reminder for me to go after what I want even through hard times. I'm not bragging about my accomplishments but simply hoping that this message can also inspire others to believe in themselves.
@@omraja404 Thank you!
What I really focus on is the value of the content and what I’m truly passionate about while helping others! I'm glad that I'm foolish enough to believe that I can actually start making money through my passions. I've never thought that I'd be able to gain more than 2k subs faster. I can't imagine how many opportunities could have been wasted if I didn't have courage to go after them. That includes having this channel, being in a management role, having the people who actually care about me for who I am, freelance gigs, being an ambassador in a creative community and now I'm also planning on honing my public speaking skills through joining a toastmaster club and these all happened in 2023. It started with writing them all down on a piece of paper. A paper that serves as a reminder for me to go after what I want even through hard times. I'm not bragging about my accomplishments but simply hoping that this message can also inspire others to believe in themselves.
Thank you, your sharing is very useful and I wish you more efforts, happiness and success with your family and friends.
Thanks for watching!
-Helen
Not consuming any more content before I implement everything I've learned first.. new shinny.. my precious
🙌
So brilliant he may not be with the whole mainstream style which actually sets him apart and “finally someone who shares tactics and steps”
🙌
Great message from a Digital Marketing Master!
Glad you think so!
-Helen
Lots of respect for sharing valuable experiences.
Have a good day ❤
Thanks! You too! 🙌
-Helen
Amazing journey and inspiring. I don’t know your name but kudos to you. I am working as google ads strategist for google for past 2 years and looking to learn SEO and expand my skill set. I am definitely going to follow you and learn from you. Thank you so much.
Thanks for the feedback and the sub! More great videos are on their way ✌
-Helen
Thanks for sharing this great guidence and insightful content.
Glad you enjoyed it! :)
-Helen
Great video mate ❤
Glad you enjoyed it :)
-Helen
Teşekkürler ,
birbirinden kıymetli tavsiye ve bilgiler🎉
🙌
Loved this !
Thanks! :)
-Helen
Hey, Sam! I just wanna say Thank You for motivating me.
Happy to hear that! 🙌
-Helen
Great stuff!!!
Thanks! 🙌
-Helen
This was great. Thanks alot
Thank you for watching :)
-Helen
Thank u sam it was Helpful❤
Glad it helped! 🙌
-Helen
Well,well,well this just came at the right time for me thank you
Same bro
Happy to hear that! 🙌
-Helen
Thank u.. this video is so helpfull 👌
You're welcome 😊
-Helen
Thanks for sharing
Thank you for watching :)
-Helen
I could listen to you all day!
Thanks!
-Helen
Very insightful, thanks. I'm a general content writer seeking to transition to digital marketing with a focus on web3.
Thanks for watching! 🙌
-Helen
thank you!
Thanks for watching!
-Helen
What tools you were using before you created ahrefs?!
Make a full series on it.
Thanks for the suggestion :)
-Helen
Your videos are very useful and provide lots of information. I have received lots of help after watching this post, please continue to share this kind of information. Thank you.
🙏
This is a great video!!!
Thank you 🙏
-Helen
You've certainly taken inspiration from Senator We Run Ads, from the title of the video to the thumbnail. Incredible.
Our thumbnail was inspired by Jason Goodison who I guess also 'inspired' senator we run ads ua-cam.com/video/9s29LKfEFjQ/v-deo.html
-Helen
Choosing a single are of digital marketing is a good idea when starting out but at some point I think it's important to expand your area of knowledge and expertise. Marketing isn't done in a void and having an understanding of the big picture and how things work together will make you a better marketer...in my opinion.
💯 agree
-Sam
This is what distinguishes professional digital marketers. For better or worse, the barrier to entry is low.
I’ve seen a lot of agency marketers with a couple years experience talk like they have deep knowledge…but it’s only for one channel. And when I hear them talk about leveling up, I still see them limited because they’ve never had to conceptualize, launch, measure, and adjust a full campaign…where the only metric that matters is conversions attached to revenue.
Strategy requires a lot more digital skills than just SEO or one platform for paid media.
Gonna start seo thing and the website idea is great.
Glad you liked it!
-Helen
Your videos are exceptional
Thank you!
-Helen
1. "Watching this video made me realize I've been trying to market my business with the finesse of a toddler trying to stack blocks. Time to level up!"
00:02 Choose one area of digital marketing to focus on.
01:32 Digital marketing can be overwhelming, so it's best to focus on one area
03:22 Learn digital marketing through practical experience
04:54 Cut off from new content, focus on practicing fundamentals, and don't obsess over non-essential tasks.
06:39 Avoid shortcuts in marketing and focus on learning key skills.
08:19 Networking with like-minded people and industry experts is crucial for professional growth.
09:46 There are three ways to progress in SEO.
11:27 Expand into other areas of digital marketing
Crafted by Merlin AI.
Hey, Appreciate you efforts in making those vid and passing on your experience. I had my own website for few years and I handle my own SEO and digital marketing. I can't say I am 100% satisfied with it as I have to focus on so many things to make this work. I learned alot over the past years and I am thinking, why not use this experience and get more income than what I currently have. What is the best advice you can pass on to me?? maybe something to help me get the right path. Thank you bro.
Choose an area of digital marketing to focus on
Understand fundamentals
Connect fundamentals
Learn how to execute techniques in chosen area
Your journey in the digital marketing industry sounds like a rich tapestry of learning experiences.
😊
As a digital marketing student, it's a really really helpful insightful video,.!!
Glad it was helpful! 🙌
-Helen
you are lucky to be starting so young. get to it
Where can I enroll? Please guide Sir.
Hi Sam, Man you are definitely the smartest, most recognized, and most successful Digital Marketer. 🤭 I just skipped the richest because I don't know anything about that. You are an SEO Expert, Boss.
Thank you! :)
-Helen
👍❤ wonderful
Thank you! :)
-Helen
This video has really helped...Quick question though could you make a video talking about social media marketing? Specifically Instagram. 🙏
Thanks for the suggestion! But social media is not really our focus area, We'll see what we can do here.
-Helen
OK Thank you though @@AhrefsCom
Thank u for the video.I am a beginner and recently i started a small online business (facebook based). I want to learn and grow more.
Then best of luck! Share your results with us 💪
-Helen
Awesome
Thanks! :)
-Helen
expecting an updated version of local seo from you, Sam.
Thanks for the suggestion!
-Helen
I just started learning digital marketing learning at age 62! I am looking for a mentor because of my concern getting hired at this age.? I like this focusing on one thing first! Seo, email etc Good advice!
Many people say that this will not be a good career now. Because there has been a lot of competition in this sector. What do you think? A It has many competitors in various freelancing marketplaces. Please tell me what things I should look at now? Which job in this sector is good to learn? Which will keep me ahead of others ? Also, how will I survive this competition? Which skills learning to better now. Thank you
What is the best way to make Digital marketing portfolio with no experience ?
Also is it possible to get a free website to show the portfolio?
Hello, thank you so
Much for your insight. Should I learn html css for digital marketing? Has it made you more efficient or do you just contract it out?
You don't have to have coding skills to be an SEO specialist but they can be helpful. Here's the video about it: ua-cam.com/video/QMk2iaJGpSA/v-deo.html
-Helen
I would like to specialize in marketing automation. But the problem is you need to know at least the fundamentals of every digital marketing area before doing it.
Still worth trying I believe :)
-Helen
"That's Gold, Jerry. Gold!"
🙏
Great video! I'm from Delhi, India. I'm also very passionate about Digital Marketing but I'm no expert into it. The more I learn, the more i go inside that black hole. I was learning all. I agree that only one area needs to select. But, its impossible because when you're all alone then you need to do it all by yourself. In Digital Marketing everything is interconnected. So, it's impossible to master at one area. You have to learn other areas. Now, I too want to start. But, no idea where to begin. Could, you please suggest what-what i I need and should learn?
This is my exact question too. I wanted to learn email marketing, but I realized I had to learn copywriting, analytics and SEO. How can I learn digital marketing without feeling overwhelmed by its many branches, which often require knowledge from other areas? It's so hard to pick one area to specialize in as a beginner when you will always need the others as a foundation.....
Which courses are you both doing?
@@rajaryansingh7433 I started with the Google Digital Marketing and E-commerce Professional course, and I just finished the Meta Social Media Marketing Professional course. I learnt both of them on Coursera.
Start with web development then move to other areas like ......Fb ads, Google ads....
I would consume a video on the future of SEO professionals, considering the raise of AI and the oversaturated market with synthetic content.
We already made a video on a similar topic: ua-cam.com/video/zojOvpZ83gE/v-deo.html 😀
-Helen
@@AhrefsCom 😯cool!
Quick question, can an area in marketing be oversaturated? and if so which ones are right now?
im watch your video
First to comment! I deserve a prize please 😭
Cutting yourself from all new content is the best tip that I've heard in a while.
🙌
What software is he using to create logo at 5:30 ?
Canva
The thumbnail really inspired by senator we run ads haha
Good tho 😂
It was inspired by Jason Goodison who I guess also 'inspired' senator we run ads ua-cam.com/video/9s29LKfEFjQ/v-deo.html
-Sam
Thank you, didn't realise how many areas there were in Digital Marketing. Could we specialise in content marketing off the bat? Especially if you already have a filmmaking background? Or Should we stay broad first and learn a little of everything?
Good Question
It kind of feels like the landscape of Digital Marketing is going to look a lot different in a year from now...
We'll see ;)
-Helen
Three areas in digital marketing I want to master. SEO. PPC. Email Marketing.
Go for it :)
-Helen
@@AhrefsCom I will.
Hello
So I’m currently taking courses on social media marketing while I’m also considering taking courses on social media pr and brand management. What are the fundamentals in these courses that I need to learn. Because I heard that in social media marketing you should learn at least the basics of communication, storytelling, persuasion. But it just feels kind of overwhelming to learn all these and I want to be done with all the courses I mentioned above by the end of this year.
Definitely overwhelming and too broad imo. I'd start by working with one channel. You'll learn skills through experience which you'll later learn are transferrable to other areas of social media, search, etc. I stand by my 'seasons of learning' followed by 'seasons of doing' statement in the video. Good luck!
-Sam
Merhaba seo kursunuzu izlemek istiyorum fakat güncel olmadığı için kararsız kaldım. 2 yıl önceki bilgiler ile suan ki seo bilgileri uyumlu acaba?
The course is free so you don't lose anything - just try it and see for yourself :)
-Helen
I want to do affiliate marketing. Is that its own thing or is learning some SEO part of it?
I guess, you can start with this video ua-cam.com/video/mTLMEuDwab8/v-deo.html&lc=UgxE0bLCc1bh0PptfGN4AaABAg and decide if you need SEO for an affiliate website :)
-Helen
I hve a very important examination next week but im too bored of reading book all the time 😗
Cannot i just learn this today 🥺