Best Follow-up Strategies for Painting Companies

This conversation discusses the importance of follow-ups in the sales process and provides strategies for effective follow-up communication in the painting industry. Jon & Michael cover topics such as how to start the follow-up process, taking ownership of follow-ups, setting specific dates and times, challenges in getting back in touch with customers, best follow-up methods (automated vs. manual), effective communication in follow-ups, and avoiding desperation - i.e., what do when you’ve been ghosted. Finally, this episode emphasizes the importance of maintaining a professional approach, and understanding the customer's perspective and values.
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00:00 - Intro
1:39 - The Appointment: Taking Ownership of the Follow-up
7:12 - Set a Specific Date & Time
10:20 - Using Tools to your Advantage
11:35 - What are the Best Follow-up Methods?
17:55 - In-Person Follow-ups
21:19 - Automated vs. Manual Follow-ups
26:12 - What to Do When You’re Ghosted
38:51 - How Long Should You Follow-up?
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