Dulux Dispute - Final Showdown!

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  • Опубліковано 26 лис 2020
  • The third part of our 'trade vs retail paint' saga where we visit the Dulux Academy for a 'clear the air' meeting. We give AkzoNobel the chance to give you their thoughts and show you the difference between Dulux trade and retail paint in a real-world test.
    Let us know what you think of this in the comments section.
    See Parts 1 and 2 in our Dulux Decorator Centre Series.
    Trade Paint vs Retail - Are You Being Ripped Off?
    🎬 • Trade Paint vs Retail ...
    Dulux Dispute ~ The Surprising Response
    🎬 • Dulux Dispute ~ The Su...
    ==========================================
    #Dulux #TradePaint #DuluxDecoratorCentre
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КОМЕНТАРІ • 1,1 тис.

  • @amateurvegan2636
    @amateurvegan2636 3 роки тому +396

    Big respect roger for asking the awkward questions that matter.

    • @dplatts14
      @dplatts14 3 роки тому +26

      This is how it should be, cut the BS and just put facts in front of the managers so they can answer - you can tell Dulux are regretting trying to fob Skillbuilder and James off with a free Hat and generic email replys.. oh how wrong they were hoping it would just go away.

    • @PaulSmith-pr7pv
      @PaulSmith-pr7pv 3 роки тому +5

      Paxman would be proud of that comparison

    • @stevemcguin1871
      @stevemcguin1871 3 роки тому +8

      They said nothing to justify the cost difference between trade and domestic. The ingredients do not cost £90 more for trade, so why are they charging £90 more. If the ingredients were £10 more per tub then that's a justifiable price increase.

    • @stevemcguin1871
      @stevemcguin1871 3 роки тому +8

      You should have taken your own trade and retail samples, not used their 'pre-prepared' samples.

    • @GBRplank
      @GBRplank 3 роки тому +4

      @@stevemcguin1871 But they know 2 things:
      1. The painter will value the time saved by only having to do less coats.
      2. The price of the paint will be passed on to the customer anyway.
      Dulux win and the painter wins because he can do more jobs in a month.

  • @barrydoherty636
    @barrydoherty636 3 роки тому +183

    It looks like Roger has been called in to meet the head master because his son James has been in trouble

  • @captainredbeard1749
    @captainredbeard1749 3 роки тому +165

    Fair play Roger, the extra cost for the trade stuff pays for these guys to explain to you why it's worth it.

    • @andrewdraper8336
      @andrewdraper8336 3 роки тому +20

      I agree.
      Still trying to decide was he trying to convince himself or Roger

    • @mooganoid
      @mooganoid 3 роки тому +6

      Well said Capt!

    • @wekapeka3493
      @wekapeka3493 3 роки тому +8

      Their excuses weren’t worth 10p let alone the difference in cost.

    • @darrenburns123
      @darrenburns123 Рік тому +3

      Absolutely ripping off tradesman. Simple as that. Big collar was an absolute business man, has no idea what the paint does. I still don't know why it is so much more expensive.

  • @jimtorrance3171
    @jimtorrance3171 3 роки тому +93

    Can't believe that the Dulux guy is called Matt Grey.

    • @peterfitzpatrick7032
      @peterfitzpatrick7032 3 роки тому +9

      Or how Matt just glossed over the issues... I saw a pic of him before , he seems to have lost weight... he's thinner... but he needs to brush up on his PR skills.
      😎👍☘🍺

    • @davidcoleman6032
      @davidcoleman6032 2 роки тому +2

      Apparently his favourite song is knights in white satin by the moody blues!😂🤣🤣🤣🤣

    • @CrashUK28
      @CrashUK28 2 роки тому

      Matt is the only paint to use.

    • @Prod-23
      @Prod-23 2 роки тому

      I lost a LOT of tea when that flashed up ...

  • @haroon420
    @haroon420 3 роки тому +135

    Why am I more interested in the Dulux scandal than Brexit, Covid, or any other issue/scandal happening currently!?!!!!

    • @robinmyman
      @robinmyman 3 роки тому +4

      You’re addicted to whitewash. 😷

    • @beano6452
      @beano6452 3 роки тому +4

      Dulux, Kingspan, Celotex they’re all the same. Lies and deceit in the pursuit of profits.

    • @haroon420
      @haroon420 3 роки тому

      @@beano6452 you should set up your own paint factory. Without any lies, deceits or pursuit for profits.

    • @ArnoldClarke
      @ArnoldClarke 2 роки тому

      Dulux is real the others are a fearmongering scam.

  • @sharvey6146
    @sharvey6146 3 роки тому +76

    Still not going to use dulux because of the way it was handled from the start

  • @davidbray6515
    @davidbray6515 3 роки тому +230

    There is definitely a difrence but not 3 times the cost difrence

    • @MrSmid888
      @MrSmid888 3 роки тому +25

      Exactly my thoughts.
      He says don’t stir the normal. Never known that.
      He says the normal needs another coat over trade. Surely one extra coat doesn’t cost the £100 in extra time over the trade. Crazy.

    • @thedeathcake
      @thedeathcake 3 роки тому +6

      Exponential price increase for less value. Seems to be the way of everything.

    • @danielcoward3469
      @danielcoward3469 3 роки тому +4

      @@MrSmid888 how much labour for the additional coat?

    • @MrSmid888
      @MrSmid888 3 роки тому +12

      @@danielcoward3469 Only applies to trades. Zero cost at home. Most painters use a 12”+ roller. An extra coat of the cheap doesn’t take them long. Your still getting a quality finish with the non trade. It’s a madness at the prices.

    • @keithgoody7438
      @keithgoody7438 3 роки тому +9

      Bullshit baffles brains.
      Buy the consumer product and save ££££££££‘s!

  • @2loco
    @2loco 3 роки тому +174

    These dulux guys should be politicians.

    • @guyemmott4009
      @guyemmott4009 3 роки тому +12

      Exactly..They don't like being exposed 🤭

    • @grinch_do
      @grinch_do 3 роки тому +7

      Yep the politics there 🙈🙈

    • @Rondjrocket
      @Rondjrocket 3 роки тому +1

      Ha ha get them on Covid strategy

    • @wekapeka3493
      @wekapeka3493 3 роки тому +6

      They all have verbal diarrhoea. A plethora of words and variables and plenty of room for excuses. If it fails to meet expectations they will have a prepared spiel to explain how it’s all the painters fault.

    • @simonb2716
      @simonb2716 3 роки тому +1

      Or bank robbers 🤔

  • @hernebaybob
    @hernebaybob 3 роки тому +89

    Charging more for a trade product because it saves you time to apply does not justify charging the customer more if the ingredients cost are not significantly different

    • @Droningonuk
      @Droningonuk 3 роки тому +5

      If you can save £50 in labour it's ok to charge £40 for the paint

    • @amac1657
      @amac1657 3 роки тому

      Great point

    • @popandu1170
      @popandu1170 3 роки тому +1

      It does if your name is Dulux ; )

    • @emc3065
      @emc3065 3 роки тому +2

      Material costs are barely what you are paying for. Go and buy a ball bearing that's made to go in a washing machine, then go and buy one that's made for Aerospace. Both will be made with the same materials, but one is made to much much higher standards and is much more consistent from batch to batch.

    • @woksharp6898
      @woksharp6898 3 роки тому

      Cost a lot more for Gordon Ramsey to cook you a steak compared to getting one in Wetherspoons, won’t be much difference in the cost price there either

  • @my520graj
    @my520graj 3 роки тому +57

    In this episode we learn from Roger how to say. "What a load of crap" in polite way.
    Thank you, great work.

  • @fender797
    @fender797 3 роки тому +39

    I'm still confused about the massive price hike. For instance, 5l of coloured weathershield at Homebase ( other DIY stores available ) is £30.. The paint Shed ( other online stores available ) Will mix you any colour Trade Weathershield for £44.33 inc VAT.. So, does the problem lie with the Dulux Trade centre that sold the paint. The Dulux guy did a lot to try and justify the huge differnce in price when it's obviously clearly possible to buy the Trade version for an extra £15 which is what James thought at the start of the saga...

    • @Mepjc
      @Mepjc 2 роки тому +1

      Bang on, the issue here doesn't seem to be the general price of Dulux Trade Weathershield, but the fact that particular decorator centre sold it to him for an exorbitant amount. Was it a pricing error??
      I have to say, I'm not a tradey, just a casual DIYer but even I can work out the difference between retail and trade paint and know ones more expensive than the other!

  • @Settez123
    @Settez123 3 роки тому +113

    The fact you don’t need to hire scaffold for as long doesn’t mean they can up their profit margin!The difference in price should only be down to the ingredients and they didn’t really explain that in any detail

    • @tomhill54
      @tomhill54 3 роки тому +19

      You're thinking products are sold for what they cost to make plus a margin, they are not, they are sold for what they are worth

    • @Settez123
      @Settez123 3 роки тому +14

      @@tomhill54 so what you mean is they sold for what they can get away with?

    • @tomhill54
      @tomhill54 3 роки тому +12

      @@Settez123 sadly!

    • @tomhill54
      @tomhill54 3 роки тому +1

      @@ian_s7481 absolutely

    • @tomwood5896
      @tomwood5896 3 роки тому +7

      They are sold at the price people will pay. If everyone abandoned Dulux and switched to Johnstones or whatever (which is cheaper anyway) they'd start rethinking their pricing. But nobody will...

  • @superspreads9795
    @superspreads9795 3 роки тому +18

    Huge respect to Roger and team for doing this and not losing the cool, just speak, listen and show... big thumbs up!

  • @dimmaz88
    @dimmaz88 3 роки тому +24

    Even the experts use the word "coverage" wrong. Coverage is measured in m2, and is used to calculate the area a specific amount of paint will cover. What he should be saying is opacity, which relates to the hiding power, an how well it hides the stuff beneath.

    • @skimmingstonedrone
      @skimmingstonedrone 2 роки тому

      Bang on, when I used to sell paint everyone asked about coverage as in how far will it go, rather than opacity, how much light will travel through it.

    • @bitTorrenter
      @bitTorrenter 2 роки тому

      Doesn't it depend on the substrate though?

    • @wackypeace1135
      @wackypeace1135 Рік тому

      Well same thing sure by coverage they're referring to 100 percent opacity over a given area. One will give you more area i.e. coverage for 100 percent opacity than the other.

  • @plumbertime
    @plumbertime 3 роки тому +32

    James was looking like someone watching there dad starting going off on one then thinking why did I tell dad about this

    • @plumbertime
      @plumbertime 3 роки тому +1

      Just to add I reckon ones just got more thickener agent in it.

  • @norm4260
    @norm4260 3 роки тому +57

    Fair play to the Dulux guy at the start discussing the paints, very knowledgeable and professional and all whilst it being filmed.

    • @mooganoid
      @mooganoid 3 роки тому +7

      But due to the online prowess of these episodes, it will al be very well rehearsed. I know, as I come from an advertising background and have been involved in ‘brand exercises’.
      There’s a reason I have my own P&D business - because I don’t agree with the fake and the lies in order to extract your money.

  • @SuperBobbster
    @SuperBobbster 3 роки тому +39

    "So what paint would you use in future?"
    "Johnstone's"
    🤣🤣🤣🤣🤣
    Dulux has left the chat.

  • @timsaxon8944
    @timsaxon8944 3 роки тому +40

    I respect that dulex and Alistair invited you up. They haven't covered themselves in glory before this but at least they're trying to be transparent. Still difficult to understand how a tin of mixed paint can cost £110 especially when that's charged against their most important customers but hey ho!

    • @chris-eq3sx
      @chris-eq3sx Рік тому +1

      Also great that they seem to be taking criticism seriously and are planning to do something about it

  • @sjs202able
    @sjs202able 2 роки тому +4

    I never knew watching paint dry could be so interesting!

  • @richardwilliams1690
    @richardwilliams1690 3 роки тому +40

    Dulux haven't covered themselves well here, tried baffling with Bull, scaffolding cost and paint cost againt 3 to 4 coats, what a load of BULL.

    • @grinch_do
      @grinch_do 3 роки тому +2

      I was thinking same mate 😂😂😂😂

    • @Doyle-E
      @Doyle-E 3 роки тому +2

      Scaf cost is our prob not theres snd should never be used as an explination asto why they are charging us as tradesmen more to use there products

    • @Robert-cu9bm
      @Robert-cu9bm 3 роки тому

      @@Doyle-E
      The scaff costs become the tradies if the delay the scaff coming down.
      Then the extra cost of the trade paint are miniscule to the costs of delay clauses in contracts.

    • @LekaLEL
      @LekaLEL 3 роки тому +1

      Lol since when do you need to do 3 to 4 coats with dulux. 2 is max coats for the past 20 years.
      Faffing about
      With Truthful LIES

  • @danclegg2443
    @danclegg2443 3 роки тому +8

    I think Roger you conducted yourself well, clear questioning, accepting answers but pushing for further information if required. Fair play fellas and keep this type of product comparison up, you have the clout and the backing from your subs, all to aid everybody from customers, trades and just the interested 3 rd party.

  • @TheStevenWhiting
    @TheStevenWhiting 3 роки тому +28

    8:00 so basically Deluxe are saying "We make it expensive as we assume you're just pass it on to the customer in your end bill. You'll be able to do the job quicker but you'll have to charge the customer more because we sell the trade paint for more. We can't even claim its cause of R&D costs because surely after a year or so of the sales, its covered the cost of R&D"

    • @amac1657
      @amac1657 3 роки тому +1

      That’s exactly what it is

    • @TheStevenWhiting
      @TheStevenWhiting 3 роки тому +1

      @@amac1657 They could argue "We're not just covering the costs of R&D, we're making you fund future R&D that will mainly benefit us in profit, but also does benefit you in productivity". However all that was ruined when yet another paint pot was discovered at the end :)
      Still was decent of them to offer to do this. Most would of just ignored you. And they appeared honest enough. Even if the apology was fine, I'd hate to think they then berated the store where the question was bought up, as it still sounded like the answer originally came from head office yet head office appeared to original tell the store to apologise.

    • @Lloyd1885
      @Lloyd1885 3 роки тому

      Dulux are just as bad

  • @dezstringer3480
    @dezstringer3480 3 роки тому +4

    This is the best Johnstone’s advert I’ve ever seen 😂

    • @jackwardley3626
      @jackwardley3626 4 місяці тому

      you do realise johnstones trade paint cost a lot more than their retail too their stormshield masonry is a lot more than their retail

  • @timsaxon8944
    @timsaxon8944 3 роки тому +5

    Great work Roger and James for continuing to follow this up and bring great content to your viewers!

  • @nathansmith8482
    @nathansmith8482 3 роки тому +11

    I heard the word “slightly..” a lot from the people at Dulux, fair enough I get some products may be “better” than others but the difference in price is astonishing and they chose their words very carefully just like a politician

  • @Stunl3y
    @Stunl3y 3 роки тому +18

    Does that stuff travel around in a security van ... yup that was the moment I spat my tea out

  • @Adam-xs3ng
    @Adam-xs3ng 3 роки тому +13

    Great product journalism Roger, you're like a dog with a bone, asking intuitive questions. Very informative on technique for application, the Dulux brand did very well playing ball. Roger this shows the respect your opinion has, well done buddy.

  • @AMPHICARSdotCOM
    @AMPHICARSdotCOM 3 роки тому +8

    Thanks for doing that, incredibly patronising the way Dulux treat their retail customers, helps make it easy for those of use that know how to paint (but don't paint every day) to choose our paint supplier in future.

  • @neilrafferty2097
    @neilrafferty2097 3 роки тому +31

    Shame they weren’t so responsive at the beginning .

    • @TheStevenWhiting
      @TheStevenWhiting 3 роки тому

      Yep. Only when still someone stopped the very negative press did that bother to react.

  • @AntonyGoodall
    @AntonyGoodall 3 роки тому +8

    The Mrs thought it was "like watching paint dry". I thought it was a great piece. Top job Rog and James. And fair play to AkzoNobel - good response: not perfect, but as open as we could expect them to be I think. Keep doing what you do Skill Builder!

  • @WiZeR911
    @WiZeR911 3 роки тому +12

    The question I would have asked would have been What is more valuable to their business, trade or retail..

  • @TheWaxChainFanClub
    @TheWaxChainFanClub 3 роки тому +36

    In normal circumstances, no quality paint should require 3 or 4 coats for proper coverage. Not having it.

    • @robthesamplist
      @robthesamplist 3 роки тому +3

      Exactly...them saying this paint here is better than our shit paint at 3 times the price doesn't cut it with me. Johnstons from now on.

    • @Lloyd1885
      @Lloyd1885 3 роки тому +2

      There should be a standard for opacity like there is a British Standard for colour..paints should be graded, its something I suggested to the PDA once, never heard back from them though.

    • @jethhughes4278
      @jethhughes4278 3 роки тому

      I agree totally... doesn’t make sense to me

    • @jackwardley3626
      @jackwardley3626 3 роки тому

      @@robthesamplist some johnstones trade products are better but a lot of dulux trade products are better especially the oil based gloss and satinwood used on interiors johnstones gloss - satin will yellow much faster than dulux crown trade gloss and satin will stay white a lot longer too johnstones hybrid paints yellow faster too

    • @robthesamplist
      @robthesamplist 3 роки тому

      @@jackwardley3626 whites the deluxe diamond stuff like?

  • @amateurvegan2636
    @amateurvegan2636 3 роки тому +8

    As some one who has completed multiple apprenticeships including nvq diploma level 2 and 3 in painting and decorating I can confirm a lot of bamf was used as a smoke screen in this video.
    Yes trade is better then retail but generally you will find your self putting on two coats of either regardless.

  • @Firehawk159
    @Firehawk159 3 роки тому +6

    I have real difficulty selling Dulux Trade Paint to customers when Dulux have made their mixed Heritage paint available in Trade ONLY.
    In a small way it’s holding those who want Heritage colours to hostage.
    I’ve been selling paint for 20 years and I’ve been massively critical of Dulux for the last 4 years. I encourage customers to try Crown, an own brand like our own. Just explore.
    I’ve enjoyed the exposure this has brought but I may bring this vid to our Dulux Rep’s attention.

  • @mikewasowski1411
    @mikewasowski1411 3 роки тому +2

    Awesome roger. Genuinely going the extra mile you are. Thanks so much for doing this.

  • @JayGee6996
    @JayGee6996 3 роки тому +13

    Love how you weren’t blinded by the BS. Big respect.

  • @RedRupert64
    @RedRupert64 3 роки тому +10

    Neither covered perfectly with one coat (but the expensive Trade MAY have been better), but both would have covered perfectly with two coats. So not two coats v three or four.

  • @guyemmott4009
    @guyemmott4009 3 роки тому +37

    Builders merchants have displayed grossly inflated prices for all their products for years... My advice is to shop around if you can and haggle... !

    • @gdfggggg
      @gdfggggg 3 роки тому +5

      Always haggle in builders merchants. A couple of nudges on the tippy tappy and they’ll get your over inflated prices down. You won’t have any luck in b&q and the like, and the B&Q trade card is a con as you won’t know what you get a discount on until you get to the till to which point you just want to pay and go; if you do get a discount it’s Small. To be fair though b&q aggregates is fairly priced.

    • @gdfggggg
      @gdfggggg 3 роки тому

      @noxxi knox I know, crap.

    • @sally6457
      @sally6457 3 роки тому +1

      The amount of money tradesman spend should give them a good discount, just as dulux say bulk buying of ingredients makes products cheaper, but that only seems to apply to retail customers. Brand loyalty means nothing to big companies.
      "Trade only" means nothing,
      If a member of the public walks into any store they can get the same price for a one off purchase as a loyal trade customer.
      Howdens joinery is a prime example of this.

    • @juliestreet8688
      @juliestreet8688 3 роки тому

      @noxxi knox I only keep mine because I can speed through the trade till instead of standing in the general queue!

    • @madbopper1619
      @madbopper1619 3 роки тому +1

      Slashley gibbins, always use b and q trade on line and get it delivered, I sit down and do a big order for the week, had some amazing discounts recently compared to my local trade only paint store.

  • @mrjonnydz
    @mrjonnydz 3 роки тому +2

    Nice work lads. Its about time someone went to their door and asked these questions. Great effort.

  • @chunkauli
    @chunkauli 3 роки тому +18

    great vid why not do a Johnstone v Dulux paint covering I would love to know what is better

    • @jackwardley3626
      @jackwardley3626 3 роки тому +2

      the dulux trade weathershield cover's better and plus jono's stormshield doesnt bridge airline cracks sandtex trade masonry is good.

  • @jimgeelan5949
    @jimgeelan5949 3 роки тому +144

    What a load of waffle, James looks like he still wants his money back.
    Dulux shame on you, caught with your pants down 🤑

    • @Orchardman53
      @Orchardman53 3 роки тому +14

      Yes, listen carefully "Bing, Bing, Bing" My B.S. detector is ringing off the scale.

    • @muppeteer
      @muppeteer 3 роки тому +20

      Magic fairy dust additives have to be mined by specially trained moles, so it makes sense...

  • @Geeraffe
    @Geeraffe 3 роки тому +13

    brilliant - I am 8 minutes in and Dulux states the tradesman cliche "its not the parts its the labour" - the white powder is Titanium dioxide / cost around 2000U$ per ton

    • @tibblescat2918
      @tibblescat2918 3 роки тому +1

      So thats 20 per kilo, an extra 50% would be an extra ten dollars not 80

  • @TurinTuramber
    @TurinTuramber 3 роки тому +83

    1) Could James tells the difference between the two during painting?
    2) Can the client tell the difference in the finish?
    If NO and NO then they are taking you for a ride.

    • @Robert-cu9bm
      @Robert-cu9bm 3 роки тому +5

      The client can tell the difference in money... you have to pay a painter for 1/3 extra time!.. And that's taking in only the fact that have do another coat, let alone the extra in applying the coats due to the paint being harder to work with.

    • @TurinTuramber
      @TurinTuramber 3 роки тому +1

      @@Robert-cu9bm But if James done none of those things then your point is mute. I haven't heard that James had trouble with the retail paint or gave it an extra coat. Besides he was painting pebble dash not the ceiling on the Sistine chapel.

    • @Robert-cu9bm
      @Robert-cu9bm 3 роки тому

      @@TurinTuramber
      I was talking about Clients in general to your second question.

    • @jimichip
      @jimichip 3 роки тому +5

      It was all done in two coats using both paints. And fortunately we were told (as you would’ve seen in the video) that there would be no difference in the colour fading or durability.

    • @emc3065
      @emc3065 3 роки тому +3

      @@jimichip I didn't understand that to be the case James. She wasn't very clear and did a poor job explaining in my opinion. Her answer was poor because she couldn't comment on the performance over 10 years of the job you specifically did, as she couldn't guarantee you hadn't painted different sides of the house for example with the different paints or that you hadn't painted them with different air temperature when applied.
      Her comment was that in Lab conditions, i.e. painted on exactly the same walls with exactly the same conditions, the trade WILL have better colour-fastness, alkali resistance, and adhesion over that 10 year period.
      I think they had a difficult job of walking the line in this video, as they can't be seen to be shitting on the consumer paint range to make the difference more clear between the trade.
      I'm also surprised that they didn't comment on whether they make the trade to higher standards to ensure that the colour matching is closer between different batches and if it is more consistent in general.

  • @tonyalways7174
    @tonyalways7174 3 роки тому +10

    Interesting but Johnstones Trade does it for me thanks. There is a difference between trade and consumer but not 3 times as much

  • @AJ-ds5gf
    @AJ-ds5gf 3 роки тому +15

    if you get two walls and paint each one with each of these paints, 2 coats each, no one would ever be able to see the difference and if they did, it certainly wouldn't be worth 3x the price.

    • @itsjustme9179
      @itsjustme9179 3 роки тому +3

      As a decorator of 17 years, i say you are wrong. Also, the trade gear is less time consuming and flows better on the roller/brush.

    • @AJ-ds5gf
      @AJ-ds5gf 3 роки тому +2

      @@itsjustme9179 as a wall viewer of 40 years, I say you are wrong.

  • @northernwig
    @northernwig 3 роки тому +11

    I think James' face at 29:45 pretty much sums up his thoughts...

  • @NeillRobinson
    @NeillRobinson 3 роки тому +56

    DO A BLIND TEST ... can 5 tradies tell a difference in use, finish and end result?

    • @frankiesalmon7545
      @frankiesalmon7545 3 роки тому +2

      I thought Roger was about to do a blind test when I seen him put his face mask on 😂

    • @Lloyd1885
      @Lloyd1885 3 роки тому +1

      You'd know as soon as you opened the tin

    • @nathancumming1
      @nathancumming1 3 роки тому +1

      5 half decent decorators could. But it's a bit more technical than just dipping a roller into the tub and throwing it at a wall. Should be able to pass a blind test just by finding the volume solids

    • @Lloyd1885
      @Lloyd1885 3 роки тому +1

      They smell conpletely different. What I'd like to see is an independent side by side test of all paints.

    • @emc3065
      @emc3065 3 роки тому +1

      @@Lloyd1885Have the paint already in the trays then, using manufacturers guidance on mixing etc. Load up all the rollers in exactly the same way and then get the painter to start the blind test from there.

  • @dkaloupis75
    @dkaloupis75 3 роки тому +2

    Roger nailed it down without any fear at all... thanks once again Roger

  • @jacko791
    @jacko791 3 роки тому +7

    Basically they've realised that the cost of paint is such a small component in the cost of a decorating job that they've been able to slowly ratchet the price of the trade up over the years until the point we're at now which is obviously ridiculous. Well done for bringing up the point because it's something they would just keep increasing otherwise.
    If they could make a proper gloss that didn't yellow then I'm sure everyone would happily pay 5 times the cost. But on the emulsion the extra cost is impossible to justify, as they just proved in all their interviews

  • @juyhfrty
    @juyhfrty 3 роки тому +14

    Remember not to just think of the can of paint on its own when comparing. the vast majority of the cost of the paint is the factory and machinery, transport, storage, container, etc. This is pretty much exactly the same for both the paints, yet one is three times the cost of the other. There will be a marginal difference in production costs and a bit of R&D differential too. But mainly, the difference is ingredients and there is no way one is so much more to produce.
    They couldn’t really say anything else when you were there because anything else would have been admitting a rip off.
    Yes, the trade is better and costs more to develop and make. But nothing like the increased margin on the final cost.
    You exposed them and they are keeping the recipe and ingredient difference ‘secret’ because they can’t defend it if they tell you the actual facts.

  • @spectrumwalkingtours
    @spectrumwalkingtours 3 роки тому +1

    As CSA in a DIY shed, questions about the difference are quite popular, so thanks SB & Dulux for the info.

  • @JamesManCave
    @JamesManCave 3 роки тому +18

    Brilliant video guys. Good curve ball at the end with the ultimate protection. What I took from this is that whilst the trade paint is a better paint, and takes less labur to get a good finish, thus savings on final customer price, it seems dulux want to take advantage of this by charging a considerable amount more which is then passed on to the customer. I still dont understand the huge price hike in the trade paint.

    • @rob5944
      @rob5944 2 роки тому

      Bet they were relieved that they didn't know about the 'ultimate protection' one before the visit. Either that or they forgot themselves!

  • @akivabornstein7322
    @akivabornstein7322 3 роки тому +13

    108 pounds for that tiny tub of paint.... the white powder in the tube better be cocaine.

    • @JohnSSSSS
      @JohnSSSSS 3 роки тому +1

      TiO2 is about £10 per kg, it's not "super expensive" as the dulux guy said.

  • @jonathansmith4399
    @jonathansmith4399 3 роки тому +9

    Economics are at play.
    If Dulux mixes 1 million tubs of paint in a production line and delivers them to B&Q to then forget about them whilst picking up the £. Then this is far more profitable than constant product development, operating retail decorating centres (with property fees, employee fees etc) and selling far fewer units.
    IMO, the trade product is obviously not worth 3 times more however you’re paying for the building you walk into, constant product development and a slightly better product. IF there is a difference of one coat per job then this might be worth it but I’ve always found two coats of retail is okay.
    Delux are simply passing their sizeable operating costs for their trade range to the trade customer. The problem they have is that if they share the cost across both retail and trade ranges then they would most likely price themselves out of the very competitive retail market that focuses mostly on price.

  • @Sybernetix
    @Sybernetix 3 роки тому

    Legend, as a non trade this has enlightened me as to what I should really be buying if I'm doing DIY.

  • @peterwalton1502
    @peterwalton1502 3 роки тому +1

    Well done Roger . Dulux did not convince me with their answers but fair play to them for meeting with you.

  • @KuriusOranj
    @KuriusOranj 3 роки тому +3

    Very interesting video! I've been a painter for a few years now, and there was some excellent information in there that I wish I'd known a while ago.

  • @stellatron
    @stellatron 3 роки тому +3

    I've been waiting for this 😁👌

  • @IanPritchard
    @IanPritchard 3 роки тому +1

    Dudes! Great video. James, that last comment killed me. LOL!

  • @Ultimate-roofing-square.
    @Ultimate-roofing-square. 3 роки тому +6

    Well done James to flag it up, and Roger to tell Dulux how it is. 👊🏻

  • @SteveAndAlexBuild
    @SteveAndAlexBuild 3 роки тому +8

    Nice one Roger taking no prisoners 👌🏼. What I took from this is the Trade with its mystery ingredients is overpriced . The retail isn’t very good and lastly
    ( and you should get t shirts with this on Rog) .....”don’t paint in the dark “ 😂🤣😂 . Excellent video thanks 👍🏼🧱

    • @jimichip
      @jimichip 3 роки тому +3

      😂😂😂

    • @SteveAndAlexBuild
      @SteveAndAlexBuild 3 роки тому +1

      @@jimichip 😏👍🏼🧱

    • @eddykelly4082
      @eddykelly4082 3 роки тому +1

      Don't buy Dulux paint, they're ripping you off. Never heard so much waffle, since I went to buy a second hand car, 30 years ago.

    • @SteveAndAlexBuild
      @SteveAndAlexBuild 3 роки тому

      @@eddykelly4082 😬🤣🤣🧱👍🏽

  • @adamburzynski
    @adamburzynski 3 роки тому +3

    Watched it now, cheers for pointing me to this one... 👍
    Having used both retail and trade dulux emulsion, I'd agree there is a difference, but not enough to always justify the price.
    During shortgages during lockdown, I had no choice but to use dulux retail, and I can honestly say, if I didnt know it was retail, I wouldn't have guessed...

  • @davezipman8959
    @davezipman8959 3 роки тому +1

    Excellent questioning and put in a clear and rational way. If Dulux really had the interests of the buyer at heart they would say on each tub what this paint does better or worse than its own similar products. By my maths, a painty using 2 tubs a day of the Trade has to work about twice as fast as he would using Retail to make it worthwhile spending the extra - if the durability of finish is the same. All too confusing for the buyer - which I suspect it what Dulux want to protect their margins. I've already gone elsewhere! Why - because I find other products work better and there is a single product available at a reasonable cost.

  • @julianlyons711
    @julianlyons711 Рік тому

    Well done for following this up and asking what needed to be asked .. and getting some answers

  • @davidbray6515
    @davidbray6515 3 роки тому +14

    I think he would have been happy with a refund from the start just on principle but i have learned a valuable lesson today and thats not to buy dulux no more thanks for the info roger

  • @muhammedshiraz1797
    @muhammedshiraz1797 3 роки тому +7

    I’m a decorator I use dulux trade paint regularly and have used the retail versions.
    There is a big price difference but I can vouch for the trade it’s worth every penny
    On a dark base colour you have to give it more coats with the retail
    I love watching your videos guys keep it up

  • @pordie1883
    @pordie1883 3 роки тому +1

    Well Done Roger, more of these types of videos would be excellent

  • @almostanengineer
    @almostanengineer 3 роки тому +3

    The one thing I definitely wanted to see was the customer service issue being fixed, and it’s nice to see that they have now implemented a policy of stating the cost of a mixed paint upfront.

  • @dmail00
    @dmail00 3 роки тому +6

    DULUX pure brilliant white, walls and ceiling, silk. Paint instructions on 10L retail,; stir to ensure paint is completely mixed.. Tip:In hot environme td, thin 10% with water if necessary... Apply two coats.
    Instructions also mention thining for sealing.
    So by all accounts I should ignore these instructions as per the video because this is not a trade paint?

  • @iain4
    @iain4 3 роки тому +4

    They really needed to justify that price difference - trade secrets yes, but 3 times the price? Well done guys.

  • @TheChodax
    @TheChodax 3 роки тому +1

    Best video you've made, incredibly useful. Thanks. 😊

  • @Floppydonkey
    @Floppydonkey 3 роки тому +2

    I’m not buying dulux again from this. The difference is negligible.
    Trade is priced to have a cut of business contract work charging huge numbers to organisations just paying the contract bill. A professional could deal with any paint regardless of consistency.
    They have admitted the colour is the same. The 15 year is rubbish because any paint would need recovering far sooner than 15...
    No thanks. Great video gents

  • @canalboating
    @canalboating 3 роки тому +7

    Damp cloth to wipe away your tears, :) nice one Rog

  • @Richard-so5lf
    @Richard-so5lf 3 роки тому +3

    Not true the retail paint covers just as well but don’t go as far or as nice to apply not worth the 4-5x price increase. If the trade price was so realistically different and warrants it they would not give me the discount they do. Not knocking the paint, good paint even the retail he was trying to downgrade plus never heard any paint saying don’t stir you will ruin the paint. Plus already had the paints there prepared. First he said 3 x coats then said 4x when questioned

  • @Bombastic_Spastic
    @Bombastic_Spastic 3 роки тому +1

    An ode to the constuction industry. Cheers Skill Builder, top job

  • @RpR_Makes
    @RpR_Makes 3 роки тому +1

    Never knew someone could talk about paint for 45 minutes, it’s like , well watching paint dry. Excellent video as always Roger. I think even James thought he could have build 5 lofts in the time this video took. 😀😀

  • @Clip7heApex
    @Clip7heApex 3 роки тому +4

    So you can do it in 2 coats rather than 3. So 3 tubs of retail to 2 trade. 90 quid retail. 220 quid trade. Now the question you've got to ask yourself is, would it save 130 quid in labour for one less coat. My reckoning is by the time you've masked off, set yourself up etc. Probably not that much difference. If you're slapping that stuff on external walls, you can blaze through a tub fairly quickly. So unless you're charging a fortune for labour then it doesn't make much sense. And if you do the job quicker, why does deluxe get all the extra pennies?

  • @dave1secondago
    @dave1secondago 3 роки тому +22

    blinding everyone with science , dulux cowboys i never use the thieves

  • @tonynorfolk5750
    @tonynorfolk5750 3 роки тому +2

    Pushed into a corner they had to open the door to you guys, great questions, seems they are changing their sales practices to prevent further confrontations in the future rather than addressing the original question. I'm sure the paint is better but can't help feeling they didn't clarify enough and it's simply a matter of business whereby their mark-up on the trade and mixed paints are hugely better than the consumer variety. Think I'll be avoiding their products for my own use, particularly the trade variety.....top work Skillbuilder!

  • @MegaSlowmoman
    @MegaSlowmoman 3 роки тому +1

    If you walk into a Dulux trade centre as cash sale, they will charge you top dollar, haggle and the price goes down. Bottom line is the professional range is what’s you should be paying for a decent job, the retail version is the dumbed down version for the non-professional it will give you a good finish with little skill. Retail is price sensitive and a competitive market place, the ingredient mix must reflect the lower price charged. Trade centres are hit and miss when it comes to pricing. I’m not a professional but have learnt over the years trade is best, not only for paint but tools, just ask the price first, centres should be transparent with pricing and not a price they make up on the spot. Great job with the vid.

  • @JonRanwell1966
    @JonRanwell1966 3 роки тому +32

    So in other words, "we charge 4x as much for trade paints because we know what tradesmen charge for their time, and we know we can get away with it"!!!

    • @MinkieWinkle
      @MinkieWinkle 3 роки тому +2

      Was thinking along the same lines, the tradesman will always charge the customers for the product, therefore does not care that they pay more. They are not paying for it them selves. Where as a retailer will always shop about for cheaper products as they are paying for it them selves.

    • @JonRanwell1966
      @JonRanwell1966 3 роки тому +1

      @@MinkieWinkle i was thinking more alobg the lines of: fewer coats, so less time. Bill to final customer remains roughly the same, but the tradesman is charging more for materials and less for time, therefore less margin! At these prices it's also very difficult for tradesmen to put a markup on materials, which is standard to cover the time, fuel etc in getting them.

    • @tracer1127
      @tracer1127 3 роки тому

      I think that is the same with speedfit and hep20. They have priced the fittings based on how much time they save you over soldering. A lot of companies do a similar thing when it comes to pricing. Trouble is that we are often forced to go along with it knowing that we are paying well over the odds. Remember the good old days when the trade got stuff at a discount, nowadays joe blogs can buy anything at the same price.

  • @juancornetto8243
    @juancornetto8243 3 роки тому +17

    Dear Dulux,
    Your trade paint is exorbitantly expensive (regardless of vendor) for the quality of finish and ease of use. It doesn't cut in the same colour as it rolls out. Thinning (which is always required) is a time consuming pain in the arse that negates any saving the theoretical extra coverage would provide. Wet film thickness retention on your trim paints is apalling.
    For these reasons I switched to Johnstones PPG for emulsion, Benjamin Moore for colour trim and Caparol for white trim some years back and haven't looked back.
    Regards
    A former DDC account holder

  • @keithgoodway9077
    @keithgoodway9077 3 роки тому +2

    Well done guy's you asked all the questions I've been asking all these years,Dulux trade is good stuff but not at those prices,after many years using Dulux I have started using other brands.

  • @markpratt2241
    @markpratt2241 3 роки тому +1

    Well done roger, great questions

  • @Pistol_Knight
    @Pistol_Knight 3 роки тому +5

    Will give Dulux some credit for actually inviting you in to their 'Academy' and trying to explain things, I liked the way the MD said they would make it clearer but still seemed to support the price. still not convinced me that their paint is worth the extra money and as a non account holder at Dulux I always seem to be looked down at when asking about their products, it's quite obvious I'm a decorator so why no discount?! other companies I use normally give me something off, I guess as 'Brand leader' they don't need people like me, fair enough.

    • @rob5944
      @rob5944 2 роки тому

      In that case they won't miss people like you when you decide to go somewhere else then 👍

    • @Pistol_Knight
      @Pistol_Knight 2 роки тому

      @@rob5944 I use Johnston paints

  • @rickygray222
    @rickygray222 3 роки тому +11

    Really quality, unbiased reporting guys. Thoroughly enjoyed this one, especially asking the awkward questions, you definitely didn’t shy away from those 👍👍👍 you need a merch store or PayPal so we can give back to you 👍

  • @martinroberts5577
    @martinroberts5577 3 роки тому +1

    Thanks Dulux and you two Roger and James. I thought this was a very informative video.

  • @alexanderbell3102
    @alexanderbell3102 3 роки тому +2

    UA-cam documentary of the year!

  • @mattsan70
    @mattsan70 3 роки тому +11

    The secret white stuff is TITANIUM DIOXIDE aka titanium- its not expensive at all really.

    • @jasonantigua6825
      @jasonantigua6825 3 роки тому

      I thought it was coke!

    • @tobsco2
      @tobsco2 3 роки тому

      About £2 a kilo if you buy it by the ton

    • @jasonantigua6825
      @jasonantigua6825 3 роки тому

      @@tobsco2 haha

    • @Lloyd1885
      @Lloyd1885 3 роки тому

      Its the most expensive white pigment though...the shame is, like everything else...we have to import it

  • @thedudefella75
    @thedudefella75 3 роки тому +4

    He went from 2-3 coats to 3-4 coats when roger asked why so expensive

    • @SkillBuilder
      @SkillBuilder  3 роки тому +3

      Thinking on his feet and repeat scaffolding.

  • @joerussell6021
    @joerussell6021 3 роки тому +2

    Hi there, I would agree, buy Johnson, Pliolite stormshield, it's great, and if you are buying white or magnolia it is alot cheaper.

  • @liamsandie
    @liamsandie 3 роки тому +1

    Fair play to all parties including Dulux for participating in this and even the MD!

  • @RonnyOlufsen
    @RonnyOlufsen 3 роки тому +3

    Good job! I'm neither sold nor disappointed... But then again,I live in Norway, not in their market space anyways ;)

  • @philmceneaney798
    @philmceneaney798 3 роки тому +3

    Excellent guys, well done. Respect to Dulux for having you in, but from my point didn't convince me enough as to the price difference over what you get. Although I suspect that it's all about profit which I'm sure they have modeled. Until market share or profits are effectived nothing will change.

  • @wayneh150
    @wayneh150 3 роки тому +1

    Great job guys really good videos!

  • @charlesfalconer6231
    @charlesfalconer6231 3 роки тому +10

    The trade paint is a bit better , but its not worth the hefty price !!! and most customers would not pay the extra

  • @rfphicks
    @rfphicks 3 роки тому +3

    Some interesting points, great video! I think Dulux could save themselves a lot of headaches if they renamed the Trade range to something like Premium.

  • @MatthewHawkyard
    @MatthewHawkyard 3 роки тому +3

    Did I just watch a man tell Rodger how to use a roller. F*** me! Nicely done gents.

  • @b.2221
    @b.2221 3 роки тому +4

    Very brave and concise presentation on your part Sir for trying to get an honest reply from that motormouth from Dupelux. That guy could replace Dominic Cummings with ease 👍.

  • @Trevor_Austin
    @Trevor_Austin 3 роки тому +9

    No offence to decorators but with one exception, I can paint as well as or better any “professional” painter I have ever met. But I could never be able to make a living painting as I am too slow. I also waste time by preparing and sanding before painting and inbetween coats. I also use primers and undercoats. In finish terms that immediately puts me ahead of (with the one exception) the majority of painters I have employed. I have also managed to handle every paint that has come my way. What really pisses me off is the opacity of the manufacturers. Give the customer (I’m not a retailer; retailers sell things) the information and let the customer decide. As a customer I’m quite prepared to pay a premium price for a premium product but I refuse to pay premium prices for poor products. Well done to Dulux for listening and well done you guys for participating. Dulux, if you read this, please get rid of the guff around paint. Ditch the unobtainium and unicorn tears, simplify the product descriptions and educate us on the contents. If a paint is difficult to use, say so. Don’t describe it as “Trade” and also please clearly describe the comparitive benefits. Otherwise people like me will continue to buy Johnstone’s paint.