The BEST Facebook Ad FORMAT (NEW DATA)
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- Опубліковано 20 лют 2023
- Facebook advertisers are always being told that video is always the best performing Facebook ad format.
But is that really the case?
And if it isn't, which Facebook ad format and Instagram ad format actually produces the best results?
To find out, I polled my audience to see which Facebook ad format works best for them.
With over 1,200 responses, the results were really interesting.
I share them with you in this video and show you how to work out which Facebook ad format is likely to work best for you.
#facebookads #facebookadformat
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For me,it's always 10-20 second videos that perform best.
Great video Ben. 👍🏾 Video is actually not the best for us as a retail brand. Strong captivating images typically perform best.
I love how structured this video with the 2 types of research and choosing the creative based on the complexity off the offer. That's a very useful aproach. Thanks for sharing Ben!
Thanks for the kind words and I’m very happy to help :)
@@BenHeathbless you Ben
Hi Ben!🔥🔥🔥Forever indebted to all the knowledge you give us... Thank you so much. Something really strange happened to my ad conversions recently. After running them for about 6 weeks, with doing all the tweaks and following your tips, their performance had really become top notch. However, on Feb 21, they almost all suddenly stopped converting! The add to carts and checkouts are still great (add to carts hovering around 6-7%) with under 1.5 frequency, however conversions have dropping to less than half what they were before! Is this at all normal? It's been like this for 3 days back to back now.
Check if facebook is making any updates effecting your ads performance.
You're amazing as always Ben, thank you from a fellow marketer!
Thank you very much :)
How do I target real estate agents? When I click on employment or anything else there doesn't seem to be great targeting.
Love your videos. Thanks
Nice video thanks ben
Thanks for watching :)
Hi Ben, How about the Instant Experience (Dynamic collection) with video in cover? :D
I ran a carousel ad for Dr appointments but it worked poor. I ran a single image from one of images from carousel and it worked amazingly 😮
Thanks for sharing - it shows the importance of testing.
Same Here 🙌
Please create one video series on app marketing through Facebook ads
I'm running a campaign for a dog breeder and the carousel makes sense for placing each puppy individually by name. I'm doing an ad set of 2 ads each with 4 image carousel for the pups. Even if I did a video it would probably just be a slideshow style anyway.
We'll see how it goes!
great choice, if i were you i will do the same for my clients, yet if they needed something more, we can make a video with an interesting story that captures people's attention and eventually convince them to take an action.
Videos can loop. So if you you had an image of a pup that said “Meet Pup Joe: born in 2021…etc etc” let’s say it takes someone 12 seconds to read and look at your image. If you instead turn that image into a 6 second video format that would count as 2 full play through a for the algorithm
@@joeywinsalot452 Thanks for the tip! That makes sense, but I have to ask who benefits? Considering I'm paying for the ad already, why would the algorithm matter? I mean I'm sure it does in some sense but I don't know in what ways. If the person watches the video a couple times, maybe that's a better chance of them being interested and making contact, but in this case the algo isn't going to make this specific person more like to contact/buy. And just because this one person had to watch through 2 cycles, doesn't mean somehow "this type of person" is more likely to buy (if that's what the algo is trying to figure out). It's more like, I'm tricking them to watch through 2 cycles, but that doesn't mean this is now the type of person more likely to contact/buy, so even if the algo is affected, it doesn't mean it's affected in the best way.
@@vigilantezack what ended up working for you best?
@topfranchises i just continued to run our pictures as slides.
What works best is buy as many views as you can. We tried to go cheap, like $30/week, but in the end we had to spend like $500 in a month to get enough interested.
In the end, if people can't get a pup, then they can't, so getting as many eyeballs as possible was more important so the right people who are ready would find it.
Ben - how strict are you with the price cutoff for a Direct To Offer campaign? I know you recommend $100, is this fixed or is there some leeway? For example, would a $145 product work fine? I understand that a consulting package for $800 would not quality for DTO, but what about ticket orders around the $100-$200 range?
Good question - I would test DTO with that sort of price point. Sometimes it does work and it’s definitely worth finding out for sure
Hey Ben,
In some of your previous videos I remember you saying to use about 5 ad creatives per adset, so that facebook algorithm doesn't get overhelmed, however in this video I'm seeing that you're testing a lot of different creatives within an adset. Did things change?
It depends on your strategy. With Direct To Offer I would use 3-4 ads per ad set. With Omnipresent Content I would use 8-12 different ad sets (1 ad per ad set). So it varies a lot.
@@BenHeath Thank you
Thanks for the video! You believe interest based audience targeting is still relevant with the ios update?
Oh yeah. It’s the best option about 20% of the time in my experience. Well worth testing
Hey Ben,
I can't find an inspect option nowdays on fb.
What's the best ad format to warm up a new page? Not looking to sell anything initially but I'm interested in monetizing in the future.
So sorry for this random question here, when you have a successful CBO for 10 days, do you increase its budget or duplicate the whole campaign then increase? Some people prefer not to touch an existing CBO if it is doing well. I appreciate your content always and honestly I never care to ask anyone when I am stuck except you.
I prefer to increase budget within the existing. Thanks for the kind words.
@@BenHeath Thank you so much
Hi Ben, if the available budget is small and so difficult to have multiple ads/ad sets is it advised to use dynamic creative?
Interesting question. I don't know. (I'm commentig to get notified when someone answers)
No I wouldn't use dynamic creative, but I would limit the number of variables. So go with less ads and less ad sets.
This is a problem that am facing now due to my client's tight budget, so i just go with one ad set, yet let me remind you, to keep monitoring the numbers to make the most out of your budget.
We usually say. The bigger the no-brainer it is, the lower complexity in the ads.
Example: 80% sales (no big copy, simple picture with graphics)
If I see a company ad during a video and I would never use it but from that company
How can a smm manager track the effectiveness of their work. The client also launched targeted advertising. How to understand where is the result of my work, and where is the result of the target?
Hey Ben. Want to ask a question. Is it better to mention price in ad creative.? Like in description or headline. When creating an ad for e-commerce business or selling something under $50 usd.
It can be if that price if a real selling point of yours. If you are on the premium side of things then it probably isn't.
Thoughts on video carousel vs image carousel? We've been testing the two and image carousel has been dominating month after month. We have no idea why! Any insight would be most helpful.
I would expect image to work beta most of the time but good to test!
I think a carousel of videos feels like too much effort for people to go through
@@BenHeath thanks for the reply! The video was just a 10 second loop lead card followed by several image follow cards. Trying to be easy on the viewer but maybe that's still too much
@@timg9937I would say the results speak for themselves
can you do a video on the paid blue badge that Facebook is planning to launch? I think that one of the things mentioned is that those with the badge will get more reach from their posts. How much more? If I get an organic reach for every follower my page has, that would definitely be worth the $12 per month...
Yes planning to do so once we have some more info on it.
What do you think about making an ad video without text in the video in order to get the person to watch the whole thing because they don't think it's an ad. and then sell them in the text of the post or on the website
Anything based around deception (even if well intentioned) tends to not work over the long run. People will see it's an ad.
I wish someone could explain why any Facebook ad I run results in tons of 1 page clicks with a visit time of under 5 seconds. My music software company is very niche and we only target those who use music software. The website has been running and selling for 20 years and we have thousands of users. Facebook ads are basically paying for junk or bot traffic for me. Am I not tossing enough $ at it? Usually do a $20 per day, 3 day run and nothing is set to automatic.
it's not data it's a small pool.
Most scientific studies will be done with less people
@@BenHeath Can you name one? META related please. Thanks
@@BenHeath Thought so :D
wow... toxic people... they are everywhere 😂
How would you market a cleaning company?
I would start by ( Why we are in business?
who we serve/help to solve a problem?
what will we offer to solve your problem?
use content marketing.
help people for free in exchange of testimonials
make content about your services ( show before and after cases )
use testimonials from clients.
Videos during the process.
and with setting a marketing plan you will know what to do
good luck
Hi Ben, great video. I usually keep my audiences the same across ad sets but change the content as I'm curious to see what type of picture performs best. Would you consider this a mistake? Will ad sets compete against each other and potentially cause ad fatigue? Thanks!
That's not how I would recommend structuring things. If you want to test ad creative, it's usually best to do so within one ad set. We use separate ad sets for separate targeting options typically.
Is that possible that Meta charges 100 USD as automatic payment( for the ads that I havent ran yet) but doesnt give me that as a credit ?? or my account has been hacked and used by someone else's purpose?
Could be either - I'd look into that asap.
@@BenHeath I am trying to , first thing I have reported the payment through paypal and marked it as an unauthorized payment so I will be waiting for the case to be settled down.
Second of all, I am checking my business account, I am still the only owner of both facebook and instagram accounts! in another words, no one else has an access to my accounts but me.
Additionally, all my payment history is gone, the fact that I know I was the one who has personally ran those ads are gone! all transaction history are no longer there! Why would that happen??
Morover , in billing section , I am required to add business info. Do you think that would be the reason for whole mess? thats why 100 usd doesnt appear in my ad balance? becasue Logically, if meta charges me , they would credit that 100 USD to be used at my disposal right? sorry for the bombardment! its the first time I go through this kind of exp
Can I start running ads in my 1st reels upload??
Yeah sure :)
Nice video thank you ben
Glad you enjoyed it
15 sec videos for me
Nice, thanks for sharing
Image carousel for us.
Nice :)
why don't go straight to the point ???