Thanks Charley. I am so glad I found your video. I literally just turned off my “targeted” campaign tonight from a freelancer I hired. The results were very disappointing to say the least. I am really excited to start a new “broad targeting” campaign tomorrow.
@@CTtheDisrupter Thanks for the vote of confidence. I have quick question: Could you share insights on the specific metric thresholds you consider crucial before scaling a brand or deciding to expand an ad campaign? Besides conversions, what are considered good numbers to pull the trigger and invest more in ads for scaling? I hope to be able to join your class soon.
@@CTtheDisrupter considering you talk about trusting the fb machine to figure out the audience, would you mind telling me why not enable a feature that they claim increases the effectiveness of that machine?
Great as always. Targetting interests groups is like a lot of hassle you will have to hassle more with your time and money. Broad makes it easy for you so just focus on the ads. Ads make the audience. You are my man on facebook ads. You deserve more subscriber's
Thank you for your kind words! I'm glad to hear that you find my advice helpful. You're absolutely right about targeting interest groups being a hassle. With broad targeting, you can simplify your approach and focus more on creating compelling ads. After all, ads are what create the audience.
Love this brother, subscribed! Went through the comments but still wondering if you provide a service like personal training and you help people with weight loss as well as muscle gain do you create separate campaigns or just one? You would obviously create multiple creatives and copy. But curious on your view on creating multiple campaigns for these two problems? Thanks and keep these video's coming! 🙏
Hi Charlie! For a clothing brand that drops an all-new collection/new styles/designs bi-monthly (goal: monthly), do you recommend creating a new campaign for every collection/design drop/cpncept and new DCTs for that new campaign? OR do you keep just ONE campaign through the year and switch out DCTs in that one campaign ie. 1 or 2 new DCTS per new collection every month? Basically keep just one campaign, gather all data, no matter how many styles and collections we do throughout the year?
For a clothing brand that drops a new collection or new styles/designs on a regular basis, I would recommend using a combination of both approaches you mentioned - creating new campaigns for each collection or design drop, as well as keeping a single campaign throughout the year. Creating separate campaigns for each collection or design drop allows you to have a dedicated focus on promoting and tracking the performance of those specific releases. It enables you to gather data and insights on how each collection or design resonates with your audience, and optimize your campaigns accordingly. At the same time, maintaining one ongoing campaign throughout the year can be beneficial in terms of consistency and building brand recognition. By consistently delivering ads to your target audience, you can create a sense of familiarity and loyalty. In both cases, it's important to implement the 3:2:2 method for creative testing. This means testing three different creatives, two headlines, and two text variations. This approach allows you to experiment with different combinations and discover which ones perform the best. Remember to prioritize the end-user experience with your creatives and focus on achieving a positive blended CPA (Cost Per Acquisition). Strive to optimize your campaigns based on performance metrics such as CPM (Cost Per 1,000 Impressions), spend, frequency, and efficiency. Ultimately, the decision between creating new campaigns or keeping a single campaign will depend on your specific business objectives and marketing strategy. Consider factors such as budget, audience segmentation, and the frequency of your collections or design drops. If you have any further questions or need more clarification, please let me know! message
Hi, sir hope you are doing well. You talk about a lot but. After running duct ads and finding a good creative, headline and primary text, should we start creating a new campaign ( Cbo &abo )using these creative, headline, primary texts?
Is it bad to change age group (ie 18-45 TO 18-35) a week later on the same DCT ad set that's new? Or bad to change age group in a live ad set at all? Will ot reset data/learning and mess the campaign?
Love it. If we launch an ad with a lower CTR and higher CPC than what we’re normally used to, should we still just keep letting this run? (For creative test). Or at which point should we kill the ad and try something new? This is something I’m still not completely sure with.
When it comes to deciding whether to continue running an ad with a lower click-through rate (CTR) and higher cost-per-click (CPC) than what you're used to, it's important to consider the broader context and key metrics like blended CPA. While CTR and CPC can provide insights into ad performance, they are not always the most accurate indicators of success. Instead of solely focusing on CTR and CPC, I recommend looking at blended CPA, which takes into account the overall cost-effectiveness of your campaigns. If the ad with the lower CTR and higher CPC is still delivering a reasonable blended CPA and aligns with your campaign objectives, it may be worth giving it more time to gather data and optimize. However, if the ad consistently underperforms over a significant period of time and the blended CPA is consistently higher than desired, it may be a sign that the ad is not resonating with your target audience. In such cases, it could be beneficial to pause or replace the underperforming ad and try a new creative variation through the 3:2:2 method. Remember, each campaign and audience is unique, so it's important to continuously monitor and analyze your campaigns' performance. If you have any specific concerns or additional questions, please provide more information, and I'll be happy to provide further guidance.
@@CTtheDisrupter Thank you so much Charley for always giving such detailed replies. I will be taking all this into account! I think what kind of confuses me though is when the CPC and CPM is so high, I assume that the ad is not resonating with the audience, so I just kill it. But at the same time - even though they're higher, there seems to be more actions taken on the website. Now I wonder is this a case of Facebook is using the pixel data and has determined what kind of people to show this to, and in a competitive niche (skincare), it's resulted in high CPM, or is it the creatives not resonating? Because I will say that I have had ads that generate a lot more clicks, with a much lower CPC, but no actions taken. Then I get these newer ads I'm doing with high CPC, but they're actually adding to cart, sometimes checking out as well. I just haven't actually run these for long because it scared me of blowing through the budget too quick.
Charlie- At what point (days,weeks?) do we give a new DCT and fb algorthm a chance to get enough feedback "off the guard rails" to stop it or start another one? What if the link-CTR or CPC or CPA isn't good after 2 weeks? Is that enough time for FB to learn if ads in DCT are good?
When it comes to giving a new DCT and the Facebook algorithm enough time to gather feedback and determine ad performance, there is no set number of days or weeks. It's important to remember that every campaign is unique, and the time it takes for the algorithm to learn and optimize can vary. Instead of solely focusing on specific timeframes, it is recommended to monitor key metrics such as blended CPA, CPM, spend, frequency, and efficiency. These metrics can provide valuable insights into the performance of your ads and help you make data-driven decisions.
@@CTtheDisrupter Checking out your MBA for sure! As for number of campaigns and DCTS-- do you recommend just keeping ONE campaign and swapping out DCTs through the year no matter how many styles or products we're promoting? Or do you recommend one new campaign and DCTs PER drop/concept/or collection?
Goodday prof, if I am correctly, you always have a CBO without interests, but I often hear that every ad account is different and on some ad accounts only ABO performs well and CBO does not. I'm curious what you think about this. Greetings from the Netherlands
Charley, if my company is built around 3 unique winning products. Do I set up x3 campaigns with their own winning ad sets+dct tests. Or do I run all three within the same campaign? The problem I’ve been having is that one product will take all the spend
Man they call you professor for a damn reason !! So great you’ll become the most popular advertiser after everyone realises you told the truth for years! I do have a question tho, is it okay to have multiple ad ids running in the same campaign? And is it okay to add new ones using 3-2-2 method whenever we like even if the current ones are still working ?
Thank you for the kind words! I appreciate your enthusiasm. To answer your question, yes, it is okay to have multiple Ad IDs running in the same campaign. In fact, using multiple Ad IDs can be beneficial as it allows you to experiment and test different variations of your ads. This way, you can gather more data and insights to optimize your campaign performance. Regarding the 3-2-2 method, you can add new ad variations whenever you like, even if your current ones are still performing well. It's a good practice to continuously test and iterate your creatives to find the best-performing combinations. Remember, the key is to focus on achieving a positive blended CPA (Cost Per Acquisition) and improving the overall efficiency of your campaign. By testing different ad variations and consistently optimizing your campaign, you can increase your chances of success. If you have any further questions or need more guidance, please feel free to ask!
If you have two niche topics (completely unrelated) but only one facebook page for one of the niches, Can you create ads to target the two different niches using the same fb page/ad account (just putting the second niche ads in a different campaign)... Or do we need to start a separate facebook page for the second niche and create ads using that page? Love your videos!
I like how you hit every word when you talk about something very important, but after 5 minutes it gets tiring, maybe it would be better to continue the video without hitting every word
If you are new to seeing this guy.... listen to him
Thank you so so much!
We should listen to this man with open minds
Yes yes!
Thanks Charley. I am so glad I found your video. I literally just turned off my “targeted” campaign tonight from a freelancer I hired. The results were very disappointing to say the least. I am really excited to start a new “broad targeting” campaign tomorrow.
Fantastic! You got this
@@CTtheDisrupter Thanks for the vote of confidence. I have quick question: Could you share insights on the specific metric thresholds you consider crucial before scaling a brand or deciding to expand an ad campaign? Besides conversions, what are considered good numbers to pull the trigger and invest more in ads for scaling? I hope to be able to join your class soon.
Love your videos. Gonna implement these asap. One thing that wasn’t clear is do you also enable Advantage+ Audience on the adset?
no
@@CTtheDisrupter considering you talk about trusting the fb machine to figure out the audience, would you mind telling me why not enable a feature that they claim increases the effectiveness of that machine?
Great as always. Targetting interests groups is like a lot of hassle you will have to hassle more with your time and money. Broad makes it easy for you so just focus on the ads. Ads make the audience. You are my man on facebook ads. You deserve more subscriber's
Thank you for your kind words! I'm glad to hear that you find my advice helpful. You're absolutely right about targeting interest groups being a hassle. With broad targeting, you can simplify your approach and focus more on creating compelling ads. After all, ads are what create the audience.
@@CTtheDisrupter ❤
“Ads make the audience” is the catchline
As always, great lesson Teach! Learning so much from you! Thank you.
Glad to hear it!
Love this brother, subscribed! Went through the comments but still wondering if you provide a service like personal training and you help people with weight loss as well as muscle gain do you create separate campaigns or just one? You would obviously create multiple creatives and copy. But curious on your view on creating multiple campaigns for these two problems? Thanks and keep these video's coming! 🙏
which service is best to run ads for?
Hi Charlie! For a clothing brand that drops an all-new collection/new styles/designs bi-monthly (goal: monthly), do you recommend creating a new campaign for every collection/design drop/cpncept and new DCTs for that new campaign? OR do you keep just ONE campaign through the year and switch out DCTs in that one campaign ie. 1 or 2 new DCTS per new collection every month? Basically keep just one campaign, gather all data, no matter how many styles and collections we do throughout the year?
For a clothing brand that drops a new collection or new styles/designs on a regular basis, I would recommend using a combination of both approaches you mentioned - creating new campaigns for each collection or design drop, as well as keeping a single campaign throughout the year.
Creating separate campaigns for each collection or design drop allows you to have a dedicated focus on promoting and tracking the performance of those specific releases. It enables you to gather data and insights on how each collection or design resonates with your audience, and optimize your campaigns accordingly.
At the same time, maintaining one ongoing campaign throughout the year can be beneficial in terms of consistency and building brand recognition. By consistently delivering ads to your target audience, you can create a sense of familiarity and loyalty.
In both cases, it's important to implement the 3:2:2 method for creative testing. This means testing three different creatives, two headlines, and two text variations. This approach allows you to experiment with different combinations and discover which ones perform the best.
Remember to prioritize the end-user experience with your creatives and focus on achieving a positive blended CPA (Cost Per Acquisition). Strive to optimize your campaigns based on performance metrics such as CPM (Cost Per 1,000 Impressions), spend, frequency, and efficiency.
Ultimately, the decision between creating new campaigns or keeping a single campaign will depend on your specific business objectives and marketing strategy. Consider factors such as budget, audience segmentation, and the frequency of your collections or design drops.
If you have any further questions or need more clarification, please let me know!
message
Hi, sir hope you are doing well. You talk about a lot but. After running duct ads and finding a good creative, headline and primary text, should we start creating a new campaign ( Cbo &abo )using these creative, headline, primary texts?
Thank you for your content.Your content is so valuable ❤
You're so welcome!
Is it bad to change age group (ie 18-45 TO 18-35) a week later on the same DCT ad set that's new? Or bad to change age group in a live ad set at all? Will ot reset data/learning and mess the campaign?
It’s not ideal
Just start with 18-65
Love it. If we launch an ad with a lower CTR and higher CPC than what we’re normally used to, should we still just keep letting this run? (For creative test). Or at which point should we kill the ad and try something new? This is something I’m still not completely sure with.
When it comes to deciding whether to continue running an ad with a lower click-through rate (CTR) and higher cost-per-click (CPC) than what you're used to, it's important to consider the broader context and key metrics like blended CPA. While CTR and CPC can provide insights into ad performance, they are not always the most accurate indicators of success.
Instead of solely focusing on CTR and CPC, I recommend looking at blended CPA, which takes into account the overall cost-effectiveness of your campaigns. If the ad with the lower CTR and higher CPC is still delivering a reasonable blended CPA and aligns with your campaign objectives, it may be worth giving it more time to gather data and optimize.
However, if the ad consistently underperforms over a significant period of time and the blended CPA is consistently higher than desired, it may be a sign that the ad is not resonating with your target audience. In such cases, it could be beneficial to pause or replace the underperforming ad and try a new creative variation through the 3:2:2 method.
Remember, each campaign and audience is unique, so it's important to continuously monitor and analyze your campaigns' performance. If you have any specific concerns or additional questions, please provide more information, and I'll be happy to provide further guidance.
@@CTtheDisrupter Thank you so much Charley for always giving such detailed replies. I will be taking all this into account! I think what kind of confuses me though is when the CPC and CPM is so high, I assume that the ad is not resonating with the audience, so I just kill it. But at the same time - even though they're higher, there seems to be more actions taken on the website.
Now I wonder is this a case of Facebook is using the pixel data and has determined what kind of people to show this to, and in a competitive niche (skincare), it's resulted in high CPM, or is it the creatives not resonating?
Because I will say that I have had ads that generate a lot more clicks, with a much lower CPC, but no actions taken. Then I get these newer ads I'm doing with high CPC, but they're actually adding to cart, sometimes checking out as well.
I just haven't actually run these for long because it scared me of blowing through the budget too quick.
Charlie- At what point (days,weeks?) do we give a new DCT and fb algorthm a chance to get enough feedback "off the guard rails" to stop it or start another one? What if the link-CTR or CPC or CPA isn't good after 2 weeks? Is that enough time for FB to learn if ads in DCT are good?
When it comes to giving a new DCT and the Facebook algorithm enough time to gather feedback and determine ad performance, there is no set number of days or weeks. It's important to remember that every campaign is unique, and the time it takes for the algorithm to learn and optimize can vary.
Instead of solely focusing on specific timeframes, it is recommended to monitor key metrics such as blended CPA, CPM, spend, frequency, and efficiency. These metrics can provide valuable insights into the performance of your ads and help you make data-driven decisions.
@@CTtheDisrupter Checking out your MBA for sure! As for number of campaigns and DCTS-- do you recommend just keeping ONE campaign and swapping out DCTs through the year no matter how many styles or products we're promoting? Or do you recommend one new campaign and DCTs PER drop/concept/or collection?
Goodday prof,
if I am correctly, you always have a CBO without interests, but I often hear that every ad account is different and on some ad accounts only ABO performs well and CBO does not. I'm curious what you think about this.
Greetings from the Netherlands
Facebook is software
The way it works
Is the same for everyone
Charley, if my company is built around 3 unique winning products. Do I set up x3 campaigns with their own winning ad sets+dct tests. Or do I run all three within the same campaign?
The problem I’ve been having is that one product will take all the spend
Wondering the same thing...
Man they call you professor for a damn reason !! So great you’ll become the most popular advertiser after everyone realises you told the truth for years! I do have a question tho, is it okay to have multiple ad ids running in the same campaign? And is it okay to add new ones using 3-2-2 method whenever we like even if the current ones are still working ?
Thank you for the kind words! I appreciate your enthusiasm.
To answer your question, yes, it is okay to have multiple Ad IDs running in the same campaign. In fact, using multiple Ad IDs can be beneficial as it allows you to experiment and test different variations of your ads. This way, you can gather more data and insights to optimize your campaign performance.
Regarding the 3-2-2 method, you can add new ad variations whenever you like, even if your current ones are still performing well. It's a good practice to continuously test and iterate your creatives to find the best-performing combinations.
Remember, the key is to focus on achieving a positive blended CPA (Cost Per Acquisition) and improving the overall efficiency of your campaign. By testing different ad variations and consistently optimizing your campaign, you can increase your chances of success.
If you have any further questions or need more guidance, please feel free to ask!
If you have two niche topics (completely unrelated) but only one facebook page for one of the niches, Can you create ads to target the two different niches using the same fb page/ad account (just putting the second niche ads in a different campaign)... Or do we need to start a separate facebook page for the second niche and create ads using that page? Love your videos!
Literally!
Is it one brand?
Do you need to promote both things?
@@CTtheDisrupter Yes, one is digital products, the other is in the home decor niche so no cross promotion possible really.
Can you recommend your favorite BROAD approach to target high-tickets eg over 1m+ check? side note, it is not e-comm obviously
Yes…
No reason to not use Facebook properly
@@CTtheDisrupter and how about tight budgets..would you still use broad targeting, while sacrificing on frequency?
I'm waiting.
Can this be applied also to broad products?
Yup
My cpm was good but with dynamic content it got 30% cheaper. Guess it s working haha
Yes yes yes!
Is Broad the correct choice with a budget of 100$ to test a product?
dont test with Facebook
What then to use with a budget of $150 to test a single product? @@CTtheDisrupter
I like how you hit every word when you talk about something very important, but after 5 minutes it gets tiring, maybe it would be better to continue the video without hitting every word