The Ultimate Facebook Ads Targeting Tutorial in 2024

Want me to mentor you?
Find out more here: bit.ly/4aF6MTH
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This video is the Ultimate Facebook ads targeting tutorial.
In it I walk you through all the various Facebook ads targeting options you may want to use including:
Location targeting
Demographic targeting
Detailed targeting
Open targeting
Custom audiences (retargeting)
Lookalike audiences
I also show you how to adjust your targeting for different types of businesses, most notably local businesses.
As with all things Facebook ads, there is no one size fits all and it's very important that you customize your Meta ads targeting approach for your niche.
#facebookads #facebookadstargeting
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CHAPTERS:
0:00 What's covered here
0:15 Example Facebook ad campaign
2:10 Location targeting
5:16 Audience size
7:06 Demographic targeting
9:16 Detailed targeting
13:58 Targeting mistake to avoid
15:20 Custom audiences
17:24 Your sources
30:42 Meta sources
39:12 How to use custom audiences
43:57 Lookalike audiences
49:47 How to use lookalike audiences
51:45 Open targeting
56:01 How to scale
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You can find out more about our services and book a free 30-minute strategy session with us here: bit.ly/3TUDZVv
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FREE WEBINAR:
You can watch my free webinar called "3 Killer Facebook Ad Strategies To Double (or More!) Your Revenue" here: event.webinarjam.com/register...
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FIND ME ELSEWHERE:
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Facebook Page: / bheathmarketing
Facebook Group: / facebookadsmastermindg...
Twitter: / bheathmarketing
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Threads: www.threads.net/@benheathmark...

[@theoclough]

really leveled up the videos ben, looks great and packed with value

[@martinedwards4092]

Amazing video thank you! I was really worried about starting an SMMA but watching this gives me more confidence in this.

[@oliveratoic]

Thanks! Helps alot!

[@chineloharry-brown4403]

A lot packed in this video but great contact as always. Thanks Ben.

[@mbagley3618]

Ben you are the greatest of all time

[@BenHeath]

Thank you very much :)

[@conner8770]

Super good video took out the note pad for this one!

[@halitsanr4439]

Thank you so much !!

[@annamarkov9293]

Thank you! 🙏🙏🙏

[@iceman_7]

Really gold content mate. Thanks a bunch, hoping to work with your agency one day!

[@mkingscott]

Extremely helpful, thank you.

[@ifiokbernard2307]

@Ben, I do not comment on UA-cam videos, but I would hate it if I didn't do this: thank you very much for being so explicit and descriptive without seeming like you're deliberately hounding anything.
I appreciate your openness and willingness to help.

[@jeypireyes]

thank you for sharing your knowledge, keep it upppp

[@ObetzFranklin]

thank you for sharing your knowledge

[@simple.d_vlogs]

Great video Ben! I love that you speak fast and straight to the point. Thanks for not being boring at all 🙂!

[@BenHeath]

Happy to help :)

[@sadikthings]

Thank you very much Ben for sharing your valuable knowledge. I really really appreciate it!!

[@BenHeath]

Glad it was helpful :)

[@BetterHealthUniversity]

Great video as always Ben much appreciated!

[@BenHeath]

Thanks for saying so :)

[@sergiocrispim9094]

man what of lecture! Congrats for the impressive content i learned a lot. thank u!

[@user-vg8cz4yp7p]

Amazing Video , Thank you !

[@vokaal]

Really appreciate this video. The best Meta Ads tutorial I've seen. And I've seen aaaaaalot... Thanks so much!

[@BenHeath]

Glad it was helpful :)

[@GreeneTyrell]

Thank you!

[@COAHAMD0429]

Thanks to you for full information ❤

[@RajVeesa]

Thank you so much brother. This is very helpful.

[@BenHeath]

Happy to help :)

[@muntaseerrahman4077]

Thanks a ton Ben! You provide hands down the BEST tutorials on facebook ads. Thanks again!

[@BenHeath]

Glad you like them :)

[@keepgoing_challenge]

thank you so much teacher!

[@user-pj7wv8mm9r]

Thank you Ben, your content is very, very helpful. 💯

[@BenHeath]

Happy to hear that :)

[@DesmondOrvilleDePass-ze4bg]

REALLY HELPFUL VIDEO.

[@jerzaw]

Great content.

[@ValerieStrobel]

i will watch your lessons more often!

[@AndyBaldwin-os7zw]

hank you for sharing your knowledge

[@khantminkhantmin299]

Of all the facebook content tutorials experts, I understand your lecture deeply.

[@RapidBlindfolds]

the only good video on UA-cam about this. thank you for not faffing about and actually being helpful

[@johnproduction4430]

Good job!

[@attirelondon7089]

Man your Video editing is awesome too♥️♥️

[@user-fo2el3xe3j]

really valuable video... especially about open targeting! Thanks!!

[@BenHeath]

Happy to help :)

[@TamerRagheb]

Thank you Ben!

[@BenHeath]

My pleasure!

[@KalyaniKalia]

Excellent

[@LilibethTiczon]

Thank you so much, Ben, for your valuable insight. You are the best presenter! I learned a lot about Ads Targeting!

[@BenHeath]

Thank you very much :)

[@thatfootballfitnessguy]

Quality mate. Cheers

[@guymagal3638]

thank you! great video!

[@BenHeath]

Glad you liked it :)

[@aidansimonian]

Cheers Ben, this video was super helpful!

[@BenHeath]

Glad it helped!

[@utopianseries]

Hi Ben,
We love your content, nicely done! I had a question about Video Views. It seems that creating a different audience for each video tends to perform better. The reason is I believe Meta treats the campaign as an OR if we split videos into different audiences vs an AND if we put all videos in one audience. In the AND case, it seems that if one hasn't watched one of the videos, the ad won't reach them. Think of it as a Venn diagram, is that true?

[@osmichael]

Thanks for all you do Ben.

[@BenHeath]

My pleasure :)

[@HistoryBlastXYZ]

Hey Ben! Thanks for this video.
When you talk about content overlapping and it negatively impacting your ads, what should one do if they are running multiple ads (multiple products) in a certain niche (e.g. dogs). Is it better even to run those ads in different ad accounts?

[@punniepun6964]

God bless you for this! i adore your generosity for sharing this expensive information to the public! :) wish you the best of luck!

[@BenHeath]

Thank you so much :)

[@rahulsharma-ig6gm]

Really enjoyable and informative video at same time

[@juancarlosgarces5601]

Great video Ben!

[@BenHeath]

Thanks :)

[@PoorviRoongta]

very very very helpful! Thank you so much!!

[@BenHeath]

Glad it was helpful :)

[@ravsofficial]

Ben mate you are an excellent teacher and seem like an all round great bloke. Awesome Content 🙌

[@BenHeath]

Thanks a lot :)

[@edwardwilliams4603]

Hi Ben, I’m extremely grateful for all the videos you post, they help me a lot. I know you said the targeting strategies in this video are applicable across the board. I was just wondering because I want to be sure, do these strategies work for engagement campaigns, thanks.

[@ducksavage]

This is easily more value than a course I bought on FB ads. You're goated

[@BenHeath]

Happy to help :)

[@user-lh7sn1uc8u]

Really helpful. Thanks, Ben!

[@BenHeath]

Glad it was helpful :)

[@user-tp4et3hz3x]

Thanks a lot for sharing, your videos are really helpful and insightful. Keep up the good work

[@BenHeath]

Thanks, will do!

[@heysimmone]

Very useful information. I'll be referring back to this video. BTW, the length was spot on. I would've watched if it were longer because the info was so informative.

[@BenHeath]

Thank you very much :)

[@FosterXanthe]

Thank you

[@TheBillboardCreative]

Hey Ben - this video has been so helpful - the way you explain everything is clear and easy to understand. Would love to see a really basic video on navigating meta's Ads app - if you are ever looking for more video ideas.

[@BenHeath]

Thanks a lot :)

[@healthytalks367]

Thanks a lot. really great insightful tutorial. great jobs.

[@BenHeath]

Glad it was helpful :)

[@midronome]

Really great video Ben, thank you so much for all your videos, always super helpful :))
Simon

[@BenHeath]

Happy to help :)

[@ManoharSurya]

Awesome Ben 🌟 great knowledge and insights ❤️

[@BenHeath]

Thanks :)

[@mysticalsouls]

WOW, thank you for sharing this information! I have paid a so called ads expert thousands of dollars for training and not seen much results, I've learnt more from you here in this video regarding audiences. Thank You so much

[@BenHeath]

Glad it was helpful :)

[@KimondoEs]

Hello Ben! Thank you very much for your videos, I learn a lot and you explain them in the best way, direct and understandable. I would like to ask you a question. In cold sales campaigns in which you recommend trying single interest, do you recommend mixing ads of different formats within the same AdSet, such as video, image, carousel, collection or, on the contrary, do you think it is better not to mix different formats in the same adset? Thank you so much!

[@risetophoto]

Hi ben, i love this. When Split testing fb leadform and a landing page, do you recommend setting the budget at adset level, or campaign level? Or do you recommend split testing in two complete separate campaigns even?

[@EricZabelin-rz3fj]

think you covered good stuff

[@user-jh9tg7bx6z]

Superb video + breakdown. Very valuable insight and well articulated. Thanks for all the gems. New Subscriber here.

[@BenHeath]

Awesome, thank you :)

[@abgminhartanah]

Thanks Ben. From Malaysia

[@CossettCassandraLea]

Thanks

[@helenk3621]

Hi Ben, Great content thanks a lot!! Do you have any tips to install facebook pixel and conversion api for the same business / product when this gets sold across multiple domains and platforms? For example someone creating a website to promote products but then running the e-commerce on a different third party domain / platform that allows pixels? Would you use the same pixel across the journey?

[@ivanmahalel]

Excellent value, Ben, you are the Facebook mentorship category KING, no doubt --- THANK YOU!

[@BenHeath]

Thank you very much :)

[@neutilu_sss2308]

Insane value

[@JordanLLaurie]

Probably the most in depth and actually useful video creators I've come across. This specific video created 5 full pages of notes and I could have made more. Thank you for your valuable insight and amazing presentation of valuable data and strategies, and not just hype and "fluff"

[@Gnojnaangina777]

Send me those Notes bro

[@Liiinaak]

Me too

[@SahbanovCahidWilson]

Great Video

[@user-co5nl1rn5w]

Good Job buddy.

[@BenHeath]

Thanks :)

[@user-hs1to1oy7s]

i love the memes you put on your videos they make you content entertaining

[@BenHeath]

Thanks a lot :)

[@TamerRagheb]

wow... tha'ts something,,, :))

[@RudolfAlmighty]

Hey! Great video. Previously I scrolled past your videos because of thumbnails. Some of them were too silly for me I guess 😄However, after I watched this tutorial I was pleasantly surprised. Thanks! Btw, I work in advertising for the B2B niche. I am using SEO and Google Ads. I hope FB and IG can be new avenues for me.

[@BenHeath]

Happy to help :)

[@user-zi5ef8qf8w]

Thank you so much for this video! It helps alot indeed! Any idea if I set my ad campaign for a month, and as the ad running, I get more followers and interactions, will the audience set change or the audience set will keep changing ? Wonder if I need to keep edit and update my audience set. Thanks alot.

[@MichaelWilliams-lo3ix]

Awesome

[@BenHeath]

Thanks :)

[@KristenScott-db2rw]

Hi Ben, your content is so helpful and I appreciate all your videos. I'd love to hear your advice on what to do if our ideal target audience is smaller than you recommended. For example, if my ads are specifically targeted towards dentists in the US, but the audience size is pretty small. Would you recommend opening the audience up to something like "healthcare" to get a broader audience?

[@BenHeath]

Glad to hear it :)
I'd test both and see which performs best.

[@FinancialGoodnews1]

Lot of value here Ben, what can I do if my ads account if restricted and yet to be open, do I create Another ads account or what

[@EeshaMandal]

thank you very much! 🤑

[@BenHeath]

You're welcome :)

[@nikolalukovic7679]

Hi Ben, thank you very much for this tutorial. It was really useful. As for the awareness campaigns, does it make sense to include in the target who is already a costumer along with the cold audience? I agree with you that it's important to maintain a long-lasting connection, because it's very easy for them to buy back. However, it'd better to create a seperate campaign for them with a specific content?

[@movieinshort1677]

You should create separate for already engaged audience,

[@user-hl3zt2rz3u]

good bro

[@user-mm8gc1fb1q]

Very good 💯

[@BenHeath]

Thanks :)

[@AlyssaTBuzz]

Hi Ben! I've been following for quite a bit since completing Facebook Ads Insiders and cannot thank you enough for the helpful insights! I have a quick question about Interest Targeting.
I know you suggested in both this video and Facebook Ads Insiders to use one keyword per ad set at a time, but I'm running ads for a nationwide franchise and have a campaign with each ad set targeting a specific city. In this case, using one keyword per ad set seems to result in too small of an audience.
I know in general, Facebook works better with more broad audiences, so why wouldn't it be a good idea to add as many relevant keywords as possible? Especially since Facebook is quite good at optimizing itself as it learns. I'm not focused on finding the best-performing interest in this case since this is likely going to be a short-term campaign. However for future campaigns, I'd like to better understand the benefits (aside from analyzing keyword performance) of using one interest at a time.
Thanks in advance!

[@user-tc4nt3sc8e]

😂😂😂😂 no one comes in here claiming these methods have worked,just praises for his videos. I find that so funny.

[@roeytr]

You are the best! Thank you for the great content.
One question please, why you are not testing each one of your retargeting audiences in a separate adset?
There might be a way that one or more audiences are not working well...

[@BenHeath]

Thanks a lot.
That's a good question. Unless I suspect for some reason that a warm audience isn't performing, we basically know that it will outperform all cold audiences and can therefore will want to target all of them anyway.

[@rinshantt5757]

Ben your Great all time ❤ keep going .
I am from India, kerala

[@BenHeath]

Thanks!

[@VideoNash]

thanks

[@danicajoygutierrez9917]

what is best ad set up for clothing niche?

[@user-df1hz3jn4g]

Thanks for making a good video, I'll come to ask questions if it's difficult

[@BenHeath]

Happy to help :)

[@styleflea9927]

Thank you, Ben. I'm a regular viewer of your videos, and I was familiar with all of this, but I made a mistake somewhere. I tried to narrow down the audience size by using lookalike with interests, aiming for a smaller budget to work, but I completely forgot to set the city instead of the state. I'll be trying again today, and I hope to see the results soon.

[@BenHeath]

Glad to hear it and I'm happy to help :)

[@jinkazama2555]

i will say i selected open targeting at the beginning of this year in a niche market and got a sale on the first day, at the beginning of this year. But, that is just my experience. Thank you Ben. Since then, sales have been consistent with open targeting for me, in a specified market.

[@BenHeath]

Thanks for sharing. We do see that happen. Just everyone should test open targeting at this point.

[@jinkazama2555]

sure thing Ben. You helped me alot with your videos and i thank you for it@@BenHeath

[@johandeen6096]

Hi Ben, this was really helpfull. How would you structure new test ads? For example, I have a running campaign and I want to test some new ads / landing page. Would you create new adsets in the same campaign or create a new campaign? When using advantage campaign budget+ it seems like Meta will send most traffic to ads they think will perform best. So newly ads don't get much traffic.

[@helinu1]

I'd also like to know this, Ben! Facebook always shows only tested ads and nothing new gets thrown in the mix.

[@digitalonyii]

Thanks for all the valuable information you put up here
Plz can you do a video on objective and creative mismatch
Thanks

[@BenHeath]

Thanks and good suggestion :)

[@bobkillen8396]

Wow- Gooder the Bubble Gum. Thanks so much.

[@paultsiavlis9822]

Hey Ben, thanks for all the tips & tricks I have followed you for a few years now... I have a question about "stacking" which I know most marketers advise against, however when I stack interests together (especially in very niche industries) they seem to perform well. I have also done the same with LA audiences where I stack them together and then save that as a "Mega LA Audience" and many times that is the best performing audience... So, I am just curious as to why other marketers don't stack interest or lookalikes? Appreciate any feedback. Cheers from Australia

[@risetophoto]

what's your niche?

[@agunbiadekehinde3730]

@Ben heath
can we make use of upon targeting with dynamic targeting

[@latens9479]

the GOAT

[@afifdada2754]

Hello ben i hope you could answer me ! When adding an interest as you mentioned you recommend testing only 1 interest in a campaign ? Or maybe try and ad 3-4 interests in one campaign?

[@Uprise.Digital]

Hey Ben, is it ok to run ads for competitors in the same city? Or should I avoid that?

[@francoisguillaume9237]

Hi, thanks for tat video!! Really helpful.
I am watching this during my the pre opening phase of our restaurant business. Therefore we have no existing audience. My question is how long do you think is a good period to wait for before using RETARGETING campaigns? What would be some numbers to look at before beeing able to say "okay, we can do retargeting now".
Thanks a lot.

[@BenHeath]

Happy to help :)
I'd set up your retargeting from day one. I think there is little downside in doing so. If you don't have enough people in your retargeting audience initially then ads just won't run within that ad set until it's large enough.

[@austintehjf]

Hi Ben, do you recommend open targeting for real estate business?