You're building Facebook Ads Campaigns COMPLETELY WRONG! Alex Hormozi's $100M Leads w/ AI & ChatGPT
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- Опубліковано 27 лип 2024
- Dive into the intricacies of a groundbreaking strategy to drive leads for Alex Hormozi's anticipated book launch. Discover the power of dynamic creatives, the 3:2:2 method, and the magic of automated rules. Learn how to set up a Facebook campaign from scratch, that not only identifies Engaged Leads but also scales automatically. All this, with the ease of a few clicks, ensures efficiency and scalability. Ready to revolutionize your marketing approach? Let's get started!
The ChatGPT Conversation from the Video:
chat.openai.com/share/16fecf0...
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Step 1: Understanding the Product
The first step was to understand what we were promoting. Whether it's a book, a software, or a new gadget, getting to know the product inside and out is crucial. We needed to identify the unique selling points and the target audience to create a buzz around the launch.
Step 2: Crafting the Ad Copy
Creating compelling ad copy is an art. We used a combination of scraping the promotion page and analyzing relevant content to find the best keywords and phrases. The goal was to resonate with the target audience and highlight the product's unique features.
Step 3: Sourcing the Creative from Organic Social Media
Finding the right creative elements is essential for a successful campaign. In this project, we turned to organic social media to gather images, videos, and other multimedia content. By analyzing user-generated content, engaging posts, and trending topics related to the product, we were able to curate authentic and resonant creative materials. This approach not only helped us connect with the target audience but also added a genuine and community-driven touch to our campaign.
Step 4: Utilizing Dynamic Creatives
The campaign was built using a 3, 2, 2 dynamic creative strategy. This approach allowed us to set up the campaign and let it optimize itself over time. We also planned to increase the budget automatically as the campaign performed better.
Step 5: Implementing Facebook Pixels
To not only identify but also engage leads, we used Facebook pixels. We set up a custom event called "engaged lead" that was triggered after a lead form was filled out. This allowed us to track further actions and optimize the campaign accordingly.
Step 6: Setting Up Automated Rules
Automated rules played a vital role in scaling the campaign. We set specific conditions and actions that would automatically adjust the budget, pause underperforming ads, or even shift focus to better-performing audiences. This ensured that the campaign was always aligned with our goals without constant manual intervention.
Step 7: Monitoring and Scaling
The campaign was designed to be efficient, requiring less than half an hour to build and less than an hour a week to manage. With automated rules in place, the campaign was set to scale automatically, driving significant revenue.
Conclusion
This project was a testament to the power of strategic planning, understanding the audience, and leveraging the right tools. By utilizing dynamic creatives and automated rules, we created a campaign that was not only effective but also efficient. The success of this promotion serves as a blueprint that can be applied to various other campaigns.
Chapters:
00:00 - The Ultimate Facebook Ads Course: Harness AI & ChatGPT for Alex Hormozi's $100M Leads
03:18 - BUILDING FACEBOOK AD COPY with CHATGPT well what
08:33 - VALIDATING KEYWORD OPPORTUNITIES USING VIDIQ
18:30 - BUILDING LEADS CAMPAIGN USING FACEBOOK
21:20 - BUILDING 3:2:2 AD SETS LIVE IN FACEBOOK ADS MANAGER
27:29 - FACEBOOK PIXEL CODE TO TRACK ENGAGED LEADS FOR ALEX HORMOZI'S $100M LEADS
30:30 - CREATING AUTOMATED RULES TO SCALE AUTOMATICALLY
Explore a comprehensive guide to leveraging Facebook Ads for book launches. This document outlines a strategic approach using dynamic creatives, the 3,2,2 method, and automated rules. Learn how to drive leads, source content from social media, and efficiently scale your campaign. Ideal for marketers, and advertisers looking to maximize ROI through innovative Facebook advertising techniques. Get insights into modern marketing strategies and enhance your promotional efforts.
Full Disclosure:
This is purely for educational purposes
I am not running ads for Alex Hormozi
Pure gold. I paid 500 usd to a supposedly gurú and he s never shared info like this. Tx m8
You are providing so much value here in YT compared to thousands of dollars per month of membership.
BIG THANKS!!!❤
Wow, thank you!
I’m beyond impressed with this video. Amazing content… and now we join the mail list to study you in-deep.
Welcome aboard!
Pure gold, thanks for sharing.
Can't wait ❤🎉
It’s gunna be EPIC!
Hey Charlie, I have a question, Let's say both the Reel as well as the headshot concept do not get me my desired results !? And how long do I wait to conclude this is not working!
What will be my next set of actions, on top of my head these are what come to my mind!
1) Reduce the Ad budget! and try testing out new creatives.
2) Completely pause the ad if they are literally burning money!
Would really appreciate knowing how you would go about this!
WOW! This is straight GEMS!!
Superb Stuff
Thanks a ton
This video is so helpful...
thank you so so much!
did you enter the giveaway too?
Yeah...
Incredibly helpful. I run a non profit that gives free education for wannabe real estate investors to help build community wealth. We’ve spent thousands on paid ads to promote our free events and haven’t gotten nearly the result that we were looking for in terms of attendance. Did I mention that the events we run are free lol our attendance isn’t horrible but it’s not great maybe this will help us in ad creative and placement!
hows is it going matt?
Stumbled upon your channel and it truly feels like a blessing. I got into FB ads to self-generate leads for my own business instead of paying somebody else to do it.
Quick question:
How can I use still broad targeting and the 3222 method if my services are local? Say, within 25 or 100 miles of a specific city or zip code? Just use the creative and copy to call out customers there? Thank you!!
Thank you! And absolutely!
Charley can you do a tutorial on post ID's? Even a youtube short or something where you go through how to use them across different ad sets, how to use engagement campaigns to boost social proof and then move them to conversions etc
Lemme see what I can do
Hey Charley, do you always leave the "Optimise creative for each person" option selected?
This is so helpful. Awesome! After finding winning ads, creative, and text. Should we make new ads using different campaign without dynamic creative test? Or let it running
Move the post id
Super good!
Glad you think so!
Meu amigo falo do Brasil ,seu conteúdo é fantátisco .
Mais um brasileiro perdido por aqui ^^
@@alexandret.8130 tamo junto
This was awesome! I have one question about the 'engagement' code. What data/behaviour creates the difference a 'lead' vs 'engaged lead'?
Great info, great style of presentation. Thank you!
Engaged leads are those who take actions beyond the 1st step
@@CTtheDisrupter Bro, you’re the definition of a media buying ninja. 🥷 💻 📈
Thanks for putting this video together.
@@CTtheDisrupter bit of a noob here but how do I create the separate "engaged lead." I have the original one set up but not sure to set up the additional engaged. TIA.
If for Adv+ and budget is ad set level would all active campaigns still work or would we need another rule for ad sets
You ran this campaign in advantage + but in other videos you say dont do that, run advantage + at the ad set levels. Im lost again! But thanks for all you give us!
Need the camera and lens setup holy moly
Sony Alpha A7C
How did you get your pixel / event installed on his site??
Hey professor Charley, why did you use two adsets ?
Hi Charley, awesome video! Quick question: When you add the rule to increase the budget, should you also add a rule to decrease the budget if the CPA is over a certain number? Or is this not necessary? Thanks!
Yeah, also curious about his rules setup for preventing overspending.
Following
You can
Brother, Do you turn OFF "Optimize creative for each person" in the ads level?
Hi Charley,
What automated rules would you recommend for scaling down or cutting ads/campaigns?
The same we use to scale up, in reverse
So you recon using one adset or more?
Great content! How are "Sales > Conversions" vs "Leads > Conversions" campaigns different? Aren't they the same thing and result in the same cost?
Just in how the machine operates
So good dude. I assume you’d eventually optimize the ad sets for engaged leads - correct?
Yes, absolutely
@@CTtheDisrupter
1. Are you starting to optimize for leads just to get some volume and out of the learning phase faster?
2. Wouldn't it be better to start optimizing for engaged leads right away? If not, why not? (legit question...still learning all this stuff!)
Incredible content, thanks for getting in the weeds!
I'm moist in anticipation 😂
Haha okay
Where do you send the traffic to though? Bridge page hosted on your site? Direct affiliate link? With the latter, you can't optimize for a conversion, with the first option it's technically not a "Lead" yet because they still need to click on your AFF link on the thank you page.
Totally depends on your funnel
If you find a winning combo in the DCT, do you touch it (duplicate on this one or move to "winners" adset)?
Yes
Hey thanks for the contact, I can't find any plugins in my GPT app ,what am I missing?
I’m running lead gen ads mainly, so my question is how do you figure out your target cost per lead?
I’m guessing you would first need to figure out how many leads it takes to get a purchase and reverse engineer that.
For example, if it takes me 10 leads to get a sale and each lead cost $10 then I guess it comes down to my average order cost.
figure out your conversion rate
Hey Carley! Love your content!
What do you mean with post ID? Why is that important and will every unique combination in the DCT have their own post id?
Also, why do I want to move to ads from the DCT to a “winning” ad set when they are already performing good where they are?
every combination has its own Post ID
don’t move until you need to
@@CTtheDisrupter now, the real question is, move it Where? That’s what I don’t understand with the 3:2:2 method. Move it to another ad set within that campaign and run ut there as an individual ad, or in a DCT? And why would I want to do that, when it is already performing good in the initial DCT?
Btw thanks for answering all my questions. Much better than Ben Heath when it comes to this. You’re a new favorite
@@CTtheDisrupterwhen do I “need” to move it?
Should you look at the last 7 or 3 days for the 5% increase rule? I don't like the idea of having it at 7 days, as if the last 3 days is really bad.. then how can you justify scaling it? if the last 3 days are good regardless of anything else, you would want to scale?
7 days is a more stable data set
A really good or really bad day means less
❤️
YES
Hey man, should I leave "Optimize Creative For Each Person" on? Thank you for the value brother.
Not at all
@@CTtheDisrupterbut you did that? Look at 24:46 it’s it toggled on
Did you publish a results video to show how these perform?
Interesting idea
Hey man I just set this up last night and woke this morning and one adset is killing it and the other is dead in the water because its had no exposure. In other words one adset has had 2,000 impressions and the other one has 50. Seems like I've got severe ad bias, which has been a problem I've experienced before (and it sucks) As mentioned I only launched this last night, so, what do I do? Wait it out? Im tempted to split the two adsets into two campaigns to solve the bias problem.
Why is ad bias an issue?
@@CTtheDisrupter Charlie, sorry “adset” bias. Not “ad” bias”.
So were you responsible for setting up and managing the ads for the 100m leads webinar?
Do you ever do retargeting ads? Or is fb already doing that with this broad campaign?
nah… in very rare circumstances
Is it possible to set a budget of an ad, of every day?
No
Be curious to know Charley how you're finding the $500 monthly fee for Disrupter School. I tried the membership model and it sucked. Seemed to attract people who werent truly invested, had no money or did a few months and cancelled.
It’s phenomenal…
But the structure and value and trust and results have to be there
SO Charley, were you responsible for creating the Meta ads for Alex? Or are you just showing us a hypothetical example?
How are you adding to Facebook pixel to someone else's website?
I’m not
What happens if it doesn’t work??
How do you measure the performance of each creative? Uploading 3 creatives in 1 ad using dynamic creative doesn't allow analysing each ad separately.
The only shit is I don’t think that we need to.
We don’t really care about the performance of each individual creative so much as the performance of the entire concept as a whole.
A rhetorical question could be do you wanna know how everything goes, or do you wanna know if everything together works well… And if everything does work, let’s just grab the highest contributor.
Let me ask you a question, legit question, how has using dynamic Creatives so far, worked out for you
Hey man, it has worked really well. I now understand what the real purpose of DCT is.
However, the only complication that I think I and I'm sure other media buyers face is how to communicate this to the client in a way that is persuasive? I can totally show them which concept performs well, and hence, deserves to be incorporated in the winning ad set. However. many times I feel they want the reason behind why this is the case. Which, I say, is the machine learning and how the DCTs operate. But it's not just enough to convince them, they don't say anything because they trust me and they see it clearly works. But how do you represent this stuff through data? How can I proof this with numbers?
Is there a second part or what happened?
what do you mean?
@@CTtheDisrupter where we would see actually some results
Well, after those 3 months if you change your ads, you'll restart the learning phase, doesn't it messes it all up?
Not really
Data is power
Hi Charley, i've got a question. When testing a new product. If you have video's with different marketing angles, do you just put them in one DCT?
I would try to separate the concepts by ad sets
Cant we let the test ad run if it generates money?
yup
@@CTtheDisrupter Bro, I want to join the community (MBA), but on the other hand, I am a beginner and don't want to waste anyone's time since you choose if we fit or not into your MBA school course. What should I do now, haha 🙂
Have you chosen 5% increases as it won't reset any learnings or anything in the campaign?
Yep
Why would you want to run a funnel to this book? Once the hype goes down and he promotes his next book, your funnel will die, right?
Sure… but why not make money now, or get those leads?
That works but the client wants $0.25 leads :O
Haha
Man that finger nails are poking my eyes, Katastrophe.
Hey Charlie! If we got a few sales from instagram/ads (female mainly) do you recommend us turning off Facebook/Audience network in targeting and double down for Instagram-only DCT ads and winners? Is there an advantage in open targeting for both Facebook and Instagram on ad set level even at low daily spend? Does it hurt our brand/ad strategy/sales in the long term by only advertising on IG, considering ads account will have limited non-FB data?
We have a low budget right now and thought that doing solely instagram would be best for shorter sales cycle to increase present cash flow... What you think?
Does it limit data gathering and how effective our ads account will be when we can afford to do both FB and IG ads? Our age range is 18-40 (24-30 is sweet spot-main buyers) so figured IG right now would work better... Thoughts?
IG helps FB… even if FB gets the credit
Great Video! I have a few questions:
Nr. 1 For the 3:2:2 Methode Nick says that you have to test 3 creatives with a new concept and the same messaging, 1 new and 1 winning copy and 1 new and 1 wining headline. Is that true? What exactly does Nick mean by "limit to one variable per test"?
Nr. 2 Do I need to create a new adset, if i want to start a new DCT, wich means I need a new adset for every DCT or do I just turn off the ad in the DCT adset and create a new ad in there?
Nr. 3 When do i move the winning ads from the DCT adset to the adset, where the winning post ID's go?
Nr. 4 Facebook tests different combinations of the DCT ad, because of the 3:2:2 methode, so if there is more then one combination that works can I also move them to the adset for winning ads?
Nr. 5 How often do I need to start a new DCT and should I test new stuff or stuff that is already working and how do I figure out what exactly is working?
Nr. 6 You said that in the adset wich contains the winnig post ID's are 4-6 ads. If there is 1 TOF ad, 1 MOF ad and 1 BOF ad, what kind of ads are the rest?
Nr. 7 Do I need to run DCT's untill I have a TOF, MOF and BOF ad in the adset with the winning post ID's?
Can’t really speak to nicks opinion
But I invented the 3:2:2… so, lemme help
1: yes new ad set (DCTs are don’t at the Ad set level, you can’t have 2 in an ad set)
2: when you can’t raise the budget anymore
3: yes
4: you can easily do it once or twice a month
6: all the ads lie in one of these 3
7: you don’t ‘need’ any of them
@@CTtheDisrupter Thanks for the answers. Don't really understand why the best Facebook gurus have the least amount of subscribers.
@@CTtheDisrupter With the 3:2:2 methode, do you test 2 new headlines and 2 new copys or 1 new, 1 winning (one from the ads in the control adset) headline, 1 new and 1 winning (also from an ad in the control adset) copy? Are the 3 creatives always new or can they also be already winning creatives with one changed variable? The 3 creatives always have to have the same concept, right? What if I start a new DCT, it works and I scale the budget, then after I reached my spreding limit I move it to the control Adset, after I do that I want to start another DCT, when do I move that one to the control adset, because I cant orientate my self on the budget because I already reched my spening limit, so what do I look for to know when to move it to the control adset? Another question. If I want to target a new audience with my ads, do I have to create a new control adset or can I just put those ads in the same control adset, togheter with the other audience? Last question. If I want to target multiple Cities in a country with my ads (one adset for every city), do I have to create separate campaigns for every City or can just put them in the same CBO campaign? If I don't have the budget for multiple campaigns, can I select all the Citys in one adset and jut use that?