Experience the power of a bookbook™
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- Опубліковано 2 вер 2014
- At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. Join the revolution at IKEA.sg/bookbook (Singapore) or IKEA.my/bookbook (Malaysia).
Available in the IKEA store from 8 Sept (Malaysia) and 18 Sept (Singapore). - Навчання та стиль
I dropped my bookbook™ and it didnt break! They're built to last! 10/10
DEEN
håll käften
whichever ad company designed this ad, deserves every best ad award out there. This is brilliant advertisement.
Aw man, and I JUST switched to a Mac.
First? Hi chris!!!
lol, loser
chris what are you doing here???
Still one of my favourites. Probably the best promotion for a catalogue in the history of marketing.
100000% agree :)
Well played, IKEA. Well played.
And it can't be hacked.
LaJuan Hughes
Ashley Furniture's bookbook is better.
MrTONIUX maybe but not a better video.
That goes well with the monk explaining a book to a scroll-user :-)
MrTONIUX where there video.
Brilliant, I think that this kind of technology will be BIG in 2015! The tactile interface looks great too!
It's so popular untill newspapers have stolen this technology.
It's 2021, and I'm still backing to this ad, it's sooo good : )
2024
2021 my ikea bookbook still work absolutely fine! Battery still at 100% no cracking no lagging, meanwhile my iphone is dying soon which I bought back then 2019.
The "No Lag" is priceless :D.
This is perfect
Password protection: "excuse me: that's mine"
"Upload yourself to an IKEA store and find one there" :-D
"If it's not there, try refreshing the next day"
I like that the content is preloaded :)
Thanks for pointing that out for me.
The copyright lawyers from apple will be knocking on their door very soon.
10 years from now we will actually have a generation who will think this is a real commercial !
+casanova2784 Yeah. Annoying, young, nuevo hipsters will be carrying shoulder strapped bags of cloth with binary display objects made of paper, that makes them retro-cool; as they unplug and drop out.
This is a real commercial though lol. They're clearly advertising the new catalog for 2015.
You know what, it is a fully real commercial. Yep. Truth has been told.
DAE OUR GENERATION SUCKS????
It is a real commercial, dummy.
I've never seen something so advanced!
va tyst snälla
So getting this instead of iPhone 6
Best part about it, its FREE and Crystal Clear with no LAG
It looks smaller than the 6 plus actually. Good call!
100th like
... did ikea seriously trademark the name "bookbook"?
It's bent
Omg. I can't believe he never mentioned the incredible search engine on page 1 to speed up your browsing time looking for a specific item. The bookbook index is genius all in its own .
9 years still I love it as a first time I saw. I love this advertising so much, its amazing ♥
Best. Invention. Ever.
hi unrealisation
Yeah, we watched this one in class. xD
XD
Take my money, I MUST have one!!!!!
Its free man
Dashed winner winner chicken dinner
Dashed While you totally have a point, as a brony you got no right to call someone fag..
mysoul4donuts Wait what? I can`t?
Is fun no longer allowed?
Dashed i prefer pinkie
Wow, the eternal battery function is amazing! What a cutting edge tech from the future!
This is the most fascinating commercial video I've seen so far!
Our children will ask when we show our books to them "Dad why did you printed e-book from 3d printer"
What a fabulous little device. I think I have seen more versions of it at a place called "library". They had all kinds of different operating systems and pre loaded wares.
Also, there is a version available with extremely large, although monochrome, display that is updated every day! They can be folded and read anywhere, and when done, they can be recycled in the paper bin.
I finally received my bookbook from IKEA! It's amazing! The battery life is really eternal and each page is crystal clear.
I'm in love with it. My favorite ficture is the password protector. :P
Nice. But where is the search bar? :D
***** last ten or so pages, sorted alphabetically.
Mp57navy I know it's really advanced you see all the contents right there in one glance - alphabetized! No scrolling or clicking, hardly any searching at all, it's really cool!
+Djordje Pivnicki It is at the front all cataloged.
in the 1 page
+Mp57navy And you can do a manual binary search within O(log n)
It reminded me of Apple introducing macbook Air. So you can see this as IKEA trolling Apple. Thank you IKEA not only for your great products and inspirations but also for this commercial :)
I remember the search engine for these!!! It was called a "card catalog", where you go to a library and all of the bookbooks were listed in alphabetical order. It was crazy!!!!
Can't wait for the BookBook 2!!
You can now order the Ikea 2015 catalog for free. It will come in your mailbox you open with a key. If its not there, try it refresh the next day.
That made me laugh
its funny cos I have one of the bookbook on my desk for almost a month now and i didn't realised i had such a powerful device XD
Brilliant. Redefine old school functionality in new tech terminology and nomenclature.
I still use bookbook technology along with mac book.
One of the rare ad i have actually shared online. Brilliant engineering!
Trish Truitt Maxine
It’s 2024 and my dad and my still crack up to this video every time we watch it. I just furnished my new apartment with IKEA and the entire time my dad and I were referencing this video!
You forgot that it could be rolled and unrolled freely according to users will. It is resistant for for dropping, squeezing or hitting. It can be also used in true 3D mosquito hunting game.
This just got real. Introducing Apple Book!
Omg I love this commercial! The guy is so perfect too! It really looks like his eyes sparkle with joy to describe his ikea catalog! So so cute.
> published on September 2014
> November 2016: Apple releases a $300 picture book
Thank god they trademarked bookbook. I mean someone had to do it.
No lag? SHUT UP AND TAKE MY MONEY!
THE POWER OF IKEA TROLLING!!!!! 😂😂😂😂😂
DEEN
Man Swedish ppl and their technology *mindblown*
It's not a digital book, or an e-book: it's a bookbook.
My mind... is BLOWN.
Thumbs up if your mind was blown too.
wow
7 years old? That is simply awesome 👌 Love it 😅
This is a very good example of how amazing technology is getting these days. It's just amazing how advanced the bookbook is.
Who's watching after apple released apple book for $299 ???
LOL! It took me quarter-way to get it. Very smart advertising.
Oh my god, this is just amazing. Cutting edge technology - seriously, this world is just growin' and growin'. So excited to buy one soon
ikr
He said it's gonna be free.
But remember, it's free!
Even better! Oh this bookbook will be an excellent addition to my collection! Thanks guys - no more need for smashing piggy banks (those poor things)!
Who cares about having an iphone 6 when the bookbook exists!
The BookBook™ is one of the greatest accomplishments Ikea has done! Very innovative. Very smart. Zero lag. Better than any computer!
this is truly revolutionary! back in my day we actually had to just browse things like this at a library or in line while at the grocery store....wow....life is amazing!!!!!!!!
OH MY GOSH.
Look at this AMAZING new invention coming out this year.
How good technology is today O.o
I'll wait for the 2016 edition. It's rumored to have bigger pages and 20% thinner.
even 2 years later it is the best add I have ever seen. I love it.
Perfect ad!
You could even add something like: "There's no problem to bend it, as it won't break, it is made of a fully flexible material"
This is gold hahah
hmmm!!! don't say everything!! ^_^
_Upload yourself to the Ikea store_ ;))
Pure Genius~ :o
best dubstep uploader has arrived!
Bookbook XD
I LOVE this!
Yummm! Strawberries! 😋
LOVE IT!.. the point being that print is not dead and in the right context it's the best technology to be used - yes, even better than online.
Im rich, so is it possible to get it gold coated? Want it to match my apple watch...
Does it has a search function?
Contents page ;)
Nope. And you can't copy and paste the text. A lot of times I wished to make this typical e-whatever stuff with a real life stuff.
teioh
Or...you can use paper and pen and write down the informatioin...now it's copied and pasted somewhere more accessible to you in the future.
teioh there is a better function... "cut" and then you can use "paste"
Dave Kos
A bit inefficient, but OK.
The best commercial ever.
Priceless! Kudos to Ikea for this high tech high touch approach to advertising!
I... I can't even begin to fathom the amount of creativity and ingenuity to create something as revolutionary as the bookbook™!
Introducing revolutionary iKea...that's wat i called "think differently" :D
I already got mine from my condo's lobby just now....proud owner of two. LOL!
Just installed a BESTA. OMG amazing... So much storage...
I have everything from Apple and I found this video funny ! However when I'm on the move (business trip, holidays), I much prefer to download my books into my iPad / Kindle instead of heavy & space-consuming paperback books !
... but you will miss the "crystal clear pages" and "no lack" ! And what about the "voice activated password protection" or the "speed browsing" for that matter? ... you will regret this dude !
Unless I have bionic eyes, I don't really need speed browsing ^^ The voice protection is neat though, me want !
I love this! Whoever came up with this idea is a genius :)
Dit blije ei maakt me zo blij. Ik kan er naar blijven kijken. I have it on repeat, it makes me happier than my vacation in Kopenhagen last week.
Too advanced, the people are not ready for this...
Wait how can this video have 8 million views when there's only 7 million people on earth? Did youtube mess up or something??
..you're joking right?
lol
Please try again when you've reached the age of ten.
NoiseMakerX That is just the flavor of the month, saying "how can this have x views when there's only y amount of people on earth"
There are more people that that in some CITIES.
Brilliant and witty! Made me smile throughout! Thanks Ikea!!!
I still have my bookbook on my shelf. Truly a reliable product.
Gah! English with a Swedish accent! The power of Oxford compels you! The power of Oxford compels you!
(I'm a Swede and I have an irrational (or possibly rational) hatred of the English with a Swedish accent)
To each his own.
It's like a breath of fresh air...
I don't usually have much time for ads, but this one is absolutely brilliant! Intelligent, funny, and poking fun at technology in a gentle way. I LOVE IT!
Poking fun at Apple in a less gentle way 😉
LOVE the BookBook! Brilliant video! I love Ikea even MORE for re-introducing the BOOK!
Now i need one
Omg ma I love us bro
BEST COMMERCIAL EVER
....
OH MY GOODNESS!!!!!!!
I WANT ONE! XDXDXD
COOL! SO NEW AND INTERESTING!!!
Refreshing your mailbox and the bookbook magically appears, well done :)
This ad is truly Profound indeed! A multilevel parable for the new generation. The smell and feel of Real books are what I miss the most in the electronic versions.
Ah, the famous Swiss Humor!
tfw apple did this for real
Definitely the most advanced product ever... Way ahead of our time :) I highly recommend the product
LITERALLY ONE OF THE BEST VIDEOS ON UA-cam! wow.
So amazing it hurts
My god, this is genius.
One of the cleverest marketing campaigns I've seen since the Honda "it just works" advert.
Awesome - The original interactive and highly functional format!
Now I know why there are no famous Swedish comedians
because your humor is so bad?
+Ludde_12345 he means every Swedes are comedians :).
David from ZAGO Sweden oh, well now it makes sense!
+Patrick Sullivan lol at least you're honest xD, pretty much said what we're all thinking. but its still funny
:)
im going to get one on my own:)
nice video by the way)
I rediscovered the power of a good old book with this videoclip :)
simply amazing, runs circles around my netbook!
BookBook FTW!!
Yeah great fucking idea Ikea, let's just continue to cut down trees so we can make fucking books.
you can plant new trees... and most books are educating and actually benefit society lmfao why are you complaining
less impact than getting minerals for batteries and aluminum for the macbooks.
"Progressives" go on an on about using renewable resources, then when we use renewable resources they complain that we use them. Truth is, they're just pathological narcissists who only want to complain about something in order to make themselves feel like they're better than everyone else.
There are times to be angry about the environment, and this is not one of them. You're complaining just for the sake of complaining.
***** Kinda like you're doing now, because, well, you're always right. Right?
Progressive: Meaning to progress, not go backwards, become better.
Voice Activation: 'Excuse me, that's mine".
This is honestly the greatest thing I've seen today.
3987 apple fans were butthurt from this video
Little did you guys know this would end up being double satire
www.apple.com/newsroom/2016/11/designed-by-apple-in-california-chronicles-20-years-of-apple-design.html
Top kek gents, well played
HattedSandwich _
Nj
Props to this guy for keeping a straight face.
This is the most funniest thing Ive ever seen. This is the same thing as a regular catalog.
With that thing as your avatar, I'm gonna go out on a limb here and guess you're about 13 and thus you probably can't comprehend what this video is about.
Oh man, no lag!
I love this add so much😍😍😍😍😍😍😍😍😍😍😍
It’s 2019 and this is still one of my favorite ads
MissyLillie A AAKIF
Without a doubt, one of the best ads ever ! Haha ! Goooooooo Ikeaaaa !
Brilliant . . .