How do these UGLY SHOES make BILLION$ | HOKA

“Ugly.” “Weird.” “Clown shoes.” These are some of the ways Redditors described Hoka in 2014 post. Fast forward 10 years and Hoka generates over $1 billion in sales for Deckers, the parent company for Hoka and other popular brands such as UGG.
So, how did these ugly shoes get so popular and become one of the fastest growing brands? How did they turn into an obsession? How are they taking on industry giants such as Nike? Let’s get right into it.
Join us as we explore the technology, innovation, and success behind the brand. Learn about the unique design features that set Hoka shoes apart from the rest and have made them a favorite among athletes and casual wearers alike.
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Chapters
00:00 Introduction
00:31 The History of Hoka One One
02:49 Initial Traction
04:54 The Growth
08:46 The Future
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[@popopopo4981]

thats what i thought also.. getting addicted to running in 2015, i didnt like hoka one bit... big stack height per se...
now its my first choice for the road and trail run...
clifton6
rincon1 (2x)
rincon3
evo speedgoat
mafate speed4

[@user-tg5rv7ok2y]

Great video!

[@Businessvidsofficial]

Glad you enjoyed it