How Hoka Became One Of The Fastest Growing Shoe Brands | Business Insider Explains
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- Опубліковано 20 тра 2024
- Hoka was founded a little over a decade ago, and the brand is already worth more than $1 billion. We explore the shoe’s design and what makes the brand stand out from its competitors.
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00:00 - Intro
00:23 - Hoka's Beginning
01:28 - Shoe Design
02:51 - Business Strategy
03:38 - Hoka Today
04:04 - Credits
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#hoka #shoes #businessinsider
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How Hoka Became One Of The Fastest Growing Shoe Brands | Business Insider Explains
Congrats. You just watched an ad.
😂
She wasn't objective at all
I'm a bit sold though.
In California I see everyone wearing them. People are tired of all these shoes turning into socks w grips on the bottom and overpriced. But these are real shoes.
She’s a clown, Cameron Diaz is where them so we all shall follow blindly
Never heard of this brand before
My sister who up until recently due to health issues, was a professional dog groomer, she wore hoka's because they were comfortable for her feet standing in the same spot for so long
Brand of leftard
If you've ever been inside the running community, you would know this.
A lot of health professionals I know like to wear them. Nurses, med students, doctors. Essentially it feels good for long shifts that require standing or walking
I see people wear on clouds and hoka shoes at the gym more often. Never seen them before
I've been running with the Hoka Bondi 8 for the last 2 years. As a not so young man, I pretty much gave up on the idea that I could still run until I started wearing them. I got the recommendation from an employee at my local sneaker store and it opened up a whole world for me. Getting the right pair of shoes, socks, compression socks? When I feel like it, i can rip off 10 miles now. This is from someone who's had feet problems from youth and is "not young"!
works in Lava? 😅
😂
how much did business insider get paid
a lot
come on this was just an ad
Hoka has drop, which is for running and not good for standing still, so its a bit of a myth that these are the best, but they dont make cushion sneakers so this is the "only" option we have. also, the toebox is not wide. Hoka actually has too narrow toebox compared to others, so this doctor probably has extra wide, which not all hoka come in. I also want to add, one of the reason hoka is solid, is 1: vibram. 2: gore-tex. Which is NOT hoka.
I love hoka myself, but holy shit this is overhyped.
This video sounds like a advertisement.
The shoes are very comfortable. The quality is amazing and it last a long time.
this is an ad for sure
I love watching ads! (No, I don't.)
lava??
Impressive growth story from Hoka! Their focus on distinctive features like extreme cushioning, smart collaborations, and a selective business strategy shows the power of staying true to a unique value proposition. 🏃♂
I'm an avid runner, and Hoka peaked in 2022. It's now declining in popularity for athletes.
not that great tbh, my pair is already on the way out 8 months in
I've been wearing Hokas since the early days (Hoka One One) I'm probably on my 20th pair. They were expensive at first but now they're basically the same price as any other purpose made running shoe.
because now i can bet made in asia, same as everything else.
Paid comment.
@@misterhat5823I wish I was getting paid lol! I've actually purchase used ones off ebay (basically new) just to save money on them at times.
They are pretty good. I have the Bondi line prescribed by my podiatrist
Same, my physical therapist prescribed the gaviota (most expensive line that has stability).
My favorite are HOKA & SALOMON.🤞🤞🤞👏👏😘😘😘😘
I own 4 pairs of Hoka and I love them. But now I currently own 2 pair of Brooks which are good also. Especially for people with Arthritis
My Brudder has these
You work for 20yrs to have $1m in your retirement, Meanwhile some people are putting just $10k in a meme coin for just few months and now they are multi millionaires. I pray that anyone who reads this will be successful in life
yessir
How much does it cost to get featured on BI
Hoka vs On?
I'm happy with my 7$ shoes
Their clifton line is part of my permanent rotation. Incredible shoe. 125 dollars is a steal.
Made in China to keep the cost over $100. Nice Ad
can i buy hokas in europe ?
some people who used to work in old companies including nike came together to make hoka
I'm using it at my work for a whole day of standing it's very comfortable
already have 2 hoka shoes.good for my plantar faciitis foot.
Never heard of it
Hoka is helping heal my plantar fasciitis
They're great for hemorrhoids too.
That's why Decker stock is so high. 😑
Just heard about this shoe after youtube recommended this ad. Not everyone is wearing this shoe. I swear I haven't met anyone wearing Hokas.
Love Hoka and Altra
So....does popularity mean unnecessary increase in price? Oh yeah, supply and demand....
I own a Red Orange Rincon 3, it’s unbelievably light, to the point if feels a bit weird at first. The only downside is that it looks too sporty to wear for casual occasions
Never heard of Hoka before
Not gonna lie Hoka logo looks like Trigema Logo from Germany 😢😢😂😂❤❤ but nice video, I like it ❤❤❤
Insightful!
Bahut hi aacha hai...yakeen nhi hota ..itna aacha bhi koi kar sakta hai
Insightful
Simply the best!
I must be under a rock. Never heard of these
wow, never been so bored in my life
Hoka shoes are very comfortable
Good Advertising
The Nike model of success!🎉
I have the bondi 8 I’m a florist on my feet for 10 hours + and they seem to be heavier than a ASICS kayano 14 and out of a 10 I give it a 6.5 comfort is not 100% there for me and the sole makes the shoes slightly heavier. For context I’ve worked on balenciaga 3xl’s and they were more comfortable but hey I’m not gonna work in $1,200 dollar sneakers 😉
Hokas have some weird indescribable comfiness to me. Theres nothing fancy or new about them tech-wise, they're just balanced. Light, comfy, semi-stylish. I got the Clifton 9 wide version triple black, kinda wish i got the goretex version as I'm living in Northern Ontario. Next time.
Never heard of this "fastest growing shoe brand". Then again, I wear hiking boots, not this.
I ddn’t even know this shoe brand exist not untill I saw this video. 😂😂😂
Tell Hoka to make an all white Clifton 9s high top
Greetings from indonesia
Because they are the best
That has been said about every brand of shoe.
Made in China. Typical
@@im_agine852 Yeah, but Zuck here got paid to say it.
I will only wear Hokas. They are better for my knees, feet, and back.
Well done!
Never heard of these
Ads are getting smarter- south park
Skip this and get ON running, count my words.
They are expensive in South Africa, i would like to experience them.
jesus they are expensive, no wonder i never seen them
They are now at Ross and tjmaxx, and have NEVER caught on with the "urban/hip-hop" i.e. Black/POC community, who universally find them to be generally corny "wypipo wear", so, I won't be shocked when they are gone
What's a Hoka?
Why doesn't it say 'Paid Promotion'???
Their shoes have midsoles? No way!
They also fall apart well just like Nike and adidas
Saw the cardiac cath lab nurses wear these during my rotation and got me a pair afterwards. Very comfy and now all the nurses and attendings I see wear this (or On or Nike Vapor Fly).
I likes ma Hokas. They are expensive tho.
I love Paragon 😂😂😂😂 oldest brand of India, bachpan se 55 years
A friend of mine has them but I don't wanna spend 100€+ on shoes
Why so expensive?
Yeah they are for anyone over 40
I hate 5 min ads!
I only have a pair because my podiatrist recommend them for my foot pain. They are so ugly but no more foot pain. Have been wearing the same pair for 2 years now, so I guess I am getting my money's worth. Just wish they weren't made in China
Skyward X >
This brand will be gone in 2 years.
Because people want expensive shit they can't afford, they see celebs wear them and it becomes a trend. No shoes should be £250/$314 just ridiculous price tag. Max I'd spend is like 30-50 quid.
How is this a business "strategy"???
Hoka bondi 8
Lol, is this a sponsored ad?
Midsoles are not proprietary to Hokas…
Works in lava….???
Sheesh comment section is relentlessly negative. My Hokas lasted two years of extreme use in all terrains and conditions. Super pricey, but worth every penny. I got recommended by a former nurse girlfriend who was on her feet all day.
Paid comment.
@@joeybaseball7352 i wish
Not a fan of Hoka, feels like I’m walking on stilts.
Same way all market caps go up stupid fast? Bag holders!
WoRkEd iN lAva 🥴
Don't forget about Russ (Hardest Geezer) to RUN THE LENGTH OF AFRICA in this brand... fantastic marketing
Ad
You can't pay me enough to wear these chunky monstrosities. I like my sneakers streamlined and low-profile, like the Adidas Samba and Onitsuga Tiger MX 88.
Xouan
Whats up with all that hissing
Yeah, they wear out in like 49 miles. Not worth it.
All white Clifton9s 🎉
I only wear Hoka shoes. They are amazing.
This was disappointing to watch, unintentionally made me never want to purchase a pair of these shoes👎
The shittiest running shoes I've ever had. DO NOT BUY THIS! After 2 months of running on grass both shoes started tearing and after 10months I had to throw them away. Never ever buying this shitty brand again.
What about their environmental impact? I won't buy something just because "certain celebrity" is wearing it.
Naah....i am not buying 200 usd shoes for the growing kid.😂
Dad sneaker? You mean RUNNING SHOES?