BMW i5 Design Explained by BMW Designer
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- Опубліковано 11 жов 2024
- In today's video, we're taking a closer look at the new BMW i5 M60. We are joined by Domagoj Dukec, BMW Head of Design, who explains the new BMW i5 in detail.
This electric vehicle combines the elegance of the 5 Series sedan with sporty elements that give it an aggressive and genuine M car appearance.
From the moment you lay eyes on the i5 M60, you can't help but be captivated by its bold design. The blacked-out kidney grille panels, dual hood bulges, and M-style mirrors contribute to its road presence.
The lower front bumper boasts shockingly large air intakes, a feature not commonly seen on electric vehicles, further enhancing its sporty appeal. At the rear, you'll notice the sleek "diffuser" and subtle lip spoiler, adding a touch of aerodynamic sophistication. And let's not forget the 21-inch light alloy wheels that complete the look.
One can't deny that the i5 M60 is one of BMW's sharpest designs in recent times. Apart from the slightly peculiar headlights, which are part of the general 5 Series design language, the BMW i5 M60 is virtually flawless. It embodies a perfect balance between elegance and aggressiveness, making it a head-turner on the road.
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When the head designer dresses like that it explains a lot
🤣🤣🤣
Hhhhhhhhhhhhh
He’s definitely got some explaining to do.
u still cant afford it, so why r u looking at the car??
@@-hamma875 bold assumption coni g from a basement dweller
@@okieg8960 why r u watching cars u dont have the money for?
On the contrary, not much explaining is needed. The 'design ideation' was started by a monkey finding a box of crayons..and it also ended there.
I’m surprised the head designer is so confident in Public, I’m surprised No had tried to attack him
It might look like public but he's definitely in a secure unidentifiable location
@@AstrologicalLesedi "Hey guys, welcome to Villa d'Este"... seems quite identifiable
@@grigorioschristodoulou5229 it’s joke
u still cant afford it, so why r u looking at the car??
Im flabbergasted that someone is this happy with an awful outcome. Its as if he was tasked with redesigning Wonder Woman and ended up with Ann Widdicombe. "Yes Im sure the public is going to love this beauty"
At this rate I’d rather have Chris Bangle back.
You never know what you have, until it's gone.
You're not alone.
Whos chris bagle
you ara on Meth
are
Ugly as hell. The previous model next to this one is a work of art. The body of the new one is too big, swollen. The rear of the car is strange, as if too high and too short. It doesn't resemble a well-drawn BMW at all, with slick lines and a sporty flair. BMW has become a random car from Asia that nobody cares about.
100% true. he tries to pass it off as new ideas in design.
But it's a mixture of cheap elements like headlights and misplaced elegance. it looks ridiculous. and as usual, classic bmw attributes are ruined. headlights. grill. triangle.
u still cant afford it, so why r u looking at the car?
@@-hamma875 whaaat? )))
@@d8d1d4 learn english
How did they manage to go from the best looking 5 series TO DATE, to this. This designer has hella confidence in this tragedy. The 5 series always stayed close to the classic bmw origins I feel like,no big grill,simple design elements, even the facelift was amazing, but now they butchered it.
Fire the designer
u still cant afford it, so why r u looking at the car?
@@-hamma875you keep replying the same comments on every similar negative comment. Can you afford it?? It’s only an upper middle class car, not a flagship 7 series. You even admitted the design is wrong.
@@aaronnaser3928 Of course I can afford it. I have an s class. But most people can‘t even afford a 5 series. And I haven‘t admitted anything. It looks nice and expensive. Have seen it now a couple of times on the autobahn. Merc is better, no question, but a beamer is a decent car too
Title should be "Skoda 5 Octavia Design Explained by BMW Designer"
BMW should try to build cars that don't need "explanation" to perceive them as sporty, elegant or pretty. The truth is, the car looks more like a 1 series than a 5 series. the strong, straight sideline that made the 5 look very planted and strong in previous generations is gone and now we have downsloping front and backs, which both make the car look weak or broken. Front is overly complicated and the back is too bland, almost a 1:1 copy of a Jaguar XE, which is one of the most bland and boring cars Jaguar made. The black sideblades and underside on the back look horrible, almost as if there were no material left to finish the car. Missed potential in my oppinion.
Kannst dir doch eh nicht leisten
@@-hamma875 Super Kommentar! Tut echt viel zur Sache, aber du solltest nicht immer von dir auf andere schliessen ;)
@@-hamma875 BMW is supposed to be an aspirational brand, these new designs are anything but aspirational. The only thing BMW about them is the price. BMW design used to be so distinctive with refinement and character, their designs didn't need explaining they spoke for themselves. This new generation have lost all that and with it I suspect many sales.
@@schrodingerscat1863 bro u cant afford a bmw, so why do u care if u like it or not??
@@-hamma875 Been driving BMW for 30 years, but decided to abandon them this time round and ordered Mercedes, so maybe it does matter.
He missed the point completely with the headlights. It's not the design itself and progression. It's the missing iconic piece. The kidney grille and hofmeister. He mentioned those two and left out the most noticeable feature in the past 2+ decades. Angel Eye DRLs.
When you see a bmw on the road, that is the first things your eyes sees. You cannot mistake it for any other car. The halos!
I know. I asked the question in the right way. So maybe he didn't wanna answer
@@bmwblog you tried mate👍🏼. Still, great vid. Happy to see the new models
@@F85M I can always ask again but he knows the question. If he wants to answer, he will.
Thats it boys, they have ruined the entire lineup. BMW cant function without Albert Bierman.
Really sad because evreything else about bmws lineup is class leading. The interiors are beautiful, kinematics are perfect and powertrains are incredibly powerful ... but the exterior styling .... yeesh
The side view looks actually good, rear bearable, but the front is awful. Looks squished and from other smaller Bmw.
Update: actually after a few months I starting to like it. Looks a bit strange, but not awful anymore like the minimal design with a small number of body lines.
It’s like a bloated 2 series.
For me it doesn't look awful. It looks boring, simple and clearly a safe uninspiring look.
The front looks like a worse version of the pre-LCI x6
u still cant afford it, so why r u looking at the car??
@@-hamma875 Personally I have been driving BMWs for 30 years but this time switched to Mercedes because BMW designs are currently just terrible.
"Customers they want a good looking car", proceeds to make an awful design
u still cant afford it, so why r u looking at the car??
You are so upset that no one likes the way it looks 😂
@@skullft7731 im wondering why u r watching it if u cant afford it
@@-hamma875 So if we follow your stupid logic, we shouldn't look at Ferraris and Lambos because we cannot afford it. I heard this dumb argument so many times, can't you say something else ??
Do we need to afford something to give an opinion ?!
@@-hamma875 neither can u
The Toyota Camry called and wants its tail lights back.
Funny how the defenders of BMW these days call these questionable design choices "change" and "innovation" instead of calling it what it really is: copying.
It’s almost unbelievable how much the rear end looks like a Camry. Can’t be an accident.
I think u have never seen a camry in ur life
Fire this designer. Most people hate this design.
BMW paying for positive comments with bots 😂 please continue the 5 series LCI for another 5 years
Bots?
@@bmwblog don‘t think about it. He is just jealous that he hasnt got the money to buy it
It's ugly@@-hamma875
@@teem5642 just because you can‘t afford it doesn‘t mean it‘s ugly
@@-hamma875hey, Have you purchased your m5? I'm thinking of buying a bmw or a toyota. Maybe you have some experience
the previous 5er was the best designed shape.
I recall how Bangle was so polarising. What made it good is that 50% of the ppl loved the design whilst the other 50% hated it. This on the other hand has nothing. BMW is a shadow of its oneself. This car is a BMW meme.
The Bangle era seems to have been the start of a downward trajectory to the point we see now which is rock bottom.
English may not be his first language but he's using words he has zero idea what they mean: "..it gives this whole sleek and elegant car quite a strong front..."
He's way too confident to be this bad at his job.
EDITING for those in the comments who dont get it: this car design & esp. that front end is anything but "elegant" which implies being graceful & tasteful. Its presence is more like a Dodge Charger than an classy car.
The designer is just throwing words out and they're 100% open to contradiction.
The sentence was completely right. Just because u didnt understand it doesnt mean its wrong. Maybe u should use ur brain
What doesn't make sense to you about what he said? Seems perfectly logical to me. He's describing the contrast between the sleek body and the more sporty front as this car is a blend between the sportiness of the 3 and the luxury of the 7 after all. I find it slightly disturbing that you're using some misapprehension about his language use as an insult against his professionalism. There's a lot that goes into what makes a person good at their job than word use.
100% long bla bla about bad job. than it's seems something "special" and meaningful
@@LukeNicholson-op6zu look at the grill. it's 100% bad design. they needed to find a place for a sensor which is huge and put it in the middle. just a plastic huge square. then some strange peaces of plastic both sides, than camera, they still use bad big size camera for 100k car. And than just to make it not big huge black hole / piece of plastic they added a "light". But the shape of it looks cheap. do u think it's elegant? me not. it's like u just stick something till get to autoservice.
@@d8d1d4 Why do you say that?
1:33 The most confusing statement... How did they allow him back in the building?
Bmw need a new design team
Copious amount of gibberish. The design is a total failure, DD is correct that the customers want a good looking car. So why make a car that looks like a pig?
@@-hamma875 Basically since I am a five series fan with a nice collection of M5s and have owned new 5-series cars for the last thirty years. Moron!
Im starting to like it already,but the rear lights are a part where it'll take time for me to understand why they dont look good as the recent model b4 this one a G30 if am not lying.
yeah and im hating myself for it.... ngl
Glad I moved over to an 850 last month!
My pitty
The problem with the front end is the extra opening under the grille. Get rid of it and the front becomes cleaner.
Yo! Head Designer! You are using the words 'Elegant' and 'Beautiful' every second sentence trying to perhaps make ppl subconsciously associate those attributes with this horror of a 5 series but it won't work! This is just a brutal design. Anything but beautiful and elegant. And you have the gall to call it Italian design. This looks more like the uglified discontinued 5 series GT. You guys have just lost it. And don't be fooled into thinking these will be criticized now but beloved eventually as with the Bangle era cars. The Bangle era cars were initially hated by bmw fan boys but loved by the rest of common ppl including those for whom the Bangle era cars were the first BMWs they saw. The current designs are called ugly unanimously by all except perhaps a few outliers. Adrian Van hooydonk needs to be kicked out or retire since he just lost his sense of taste
U still cant afford it
u still cant afford it, so why r u looking at the car?
I like the look of the car. However, I am surprised that the car is stretched another 4 inches yet there is hardly any change to interior space. It seems all of the additional length gets added to front overhang. Why do they need such a large hood?
Test drove the i4 after just test driving the iX. I just went around the parking lot as the comfort and safety didn't settle well with me. Too low to the ground, sitting position is awkward (I guess I am not used to sedans anymore). And yes, the long hood. I didn't like it soo much having to rubber neck at every turn. iX is far superior in visibility due to very short hood.
He really said this car is supposed to look “more Italian” …. *My guy… it looks Chinese*
My thoughts exactly. It’s less elegant than previous designs as well
this shows who
they are targeting the most
Chinese designs better than this
He also says the G30 was "more German". Mate, its a German car brand! It is supposed to look German!
U still cant buy it
When I saw the 2024 3 series M Sport, I was excited thinking the new 5 series would be a larger version of that. I’ve parked my 2022 540i M Sport next to the 2024 5 series with both cars in the same color and I can’t see anything on the 2024 that I like.
Same with the 7 series and the XM. What the hell is wrong with BMW?
Sorry to say this Domagoj Dukec but you just make the beautiful series 5 look like series 3 now. The front kidney grill of M60 is too busy ....a rectangular in the middle? Are you run out of idea? I love BMW but very disappointed this I5 exterior. But i love the interior, well done.
u still cant afford it, so why r u looking at the car?
The designer should have explained why all recent BMW's got huge frontal overhangs such as this new 5 series.
The car got longer by 10 cm and 8 of them went straight into the nose. 14:48
BMW has always stood for crisp, dynamic proportions from the sideview, why did they change that and give their sporty cars such long noses now ?
Not sure about the full changes, but the long nose is due to regulations and pedestrian safety. At least that's what they said
@@bmwblog Thx for replying.
How come that doesn't apply to the new Mercedes models too than ?
The overhang of the new E class actually got shorter than it's predecessor as well as the one of the S class to its previous model.
The new 5 series is now 11 cm ! longer than a Mercedes E class while the wheelbase of the two remains almost the same in length.
Also the 3 series still has a short overhang so
I think there must be other reasons too why most BMW's noses got so much longer lately.
"New Skoda?" said my wife, when I showed her the new 5. Not much to add. A mediocre look, completely lost dignity of a top class, the front in particular! Headlights not worthy of the 20s of the 21st century; front overhang being long as if it were a middle class front-drive car, more than 6cm longer than at G30 and just the value the car overgrew 5m, for which in some countries people will have to pay higher motorway toll or ferry prices. I can’t imagine this design could survive until 2030! Staying calm and happy with my G30 LCI and looking forward to the new 6 class, hoping, Domagoj will be “doma” (at home), well before its launch.
Domagoj Duke, I hate you so much! You buried BMW design
u still cant afford it, so why r u looking at the car?
Fire this guy immediately!!!
Poor tail lights design , front is like 2 series , 😢
Really the F10 G30/F90 are the best designs; to me, this version is reminiscent of the e60 design
its looking more and more like a Kia every day. side looks super flat/box like. rear is terrible. front isn't as bad when you compare it to all the other monstrosities they've designed recently
I like the deep dive coming from a designer of the vehicle. It's cool to understand the company's motivations and intentions (I like the explanation of the 3 and 4 series). I think they did a great job, especially with more and more stipulations from the government. I'm sure the US version will have some less or more allowances (hoping for a functional panoramic roof versus the fixed).
I love the look of the car and appreciate the modernity. I currently have an M550i and love the evolution of the cars. It still has character and looks great. 👌🏾 It's not for everyone and that's fine. I think they realize that. People should remember that the true look will shine once it's seen in person. Angles, video, lighting, and color all influence perspective. 23:22 "Design, or the perception of what is beautiful, is so subjective". One thing's for sure, they will sell, sell, sell!
Look like this man don t care what people from europe want from bmw design and he just don t care for all of this bad comments for new m3, m4 and 7 series
Front is well done, rear is ok but not specifically bimmer, side is ruined by poor execution of Hofmeister with that black plastic. Inside it is not anymore a driver's machine, it's a passenger's television. And please give me some wood! We'll find that led panels ridiculous in sone years
legend says he's still explaining
The worst BMW designer in history. Destroy the whole BMW identity. Fire him ASAP!!!
His logic for the all the black on the front was because they’re making up for the lack of a 6 series lol.
The car is generally fine but they need to take a step and evaluate whether some of those overstyled elements actually look good and are what customers want.
u still cant afford it, so why r u looking at the car?
I can afford it lol. Why are you commenting the same thing to everyone? Don’t be offended on behalf of a mega corporation.
@@c3vzn were not talking about ur cars in forza
Yes you’ve also made that comment before to others. Stay in school kid and maybe you can afford real cars like the rest of us too.
@@c3vzn just because u dont have the money to buy the car doesnt mean its bad
Car looks awesome
The design is growing on me, as BMWs always seem to do
“The car has romantic lines..” HUH?!?
U still cant afford it
Not L shaped rear light we know .¿
BMW chief designer get some big money from other German competitors, I cannot explain the last product look in other ways 😂
I hate his arrogance! This dude actually thinks his design is perfect? Come on!
u still cant afford it, so why r u looking at the car?
@@-hamma875 okay I can’t afford it you are right then how did I get my current M5 Comp ?
@@tonywong303 were not talking about ur cars in forza
@@-hamma875HAHAHAHAHAH you’re so funny 😂😂😂 😐😐😐
side profile is acceptable, the front and rear end are piss poor.
the rear is somewhat acceptable but the front ist straight up from a 2 series gt
Did someone from Calty studio join BMW, rear has definitely Calty vibes..... Shock seems to be the strategy to move things forward with little more consideration for Chinese market tastes, if there is huge backlash pull it back in future facelifts.
Does the new 5 series has seats with massage function, night vision, key with remote parking, soft close doors?
Don't know all the options and features. I can try to find out soon
Could you find out please? Thanks@@bmwblog
The interior navi screen has that hard 90 degree angle that looks so discount and lazy. Also front overhang looks too long.. like a FWD car
u still cant afford it, so why r u looking at the car?
@@-hamma875 hahaha dafuq u know gremlin
Previous BMW M5 reaction: "Oh, what a monster!!"
Current M5 reaction: "Oh, nice car"
That’s not the M5. It’s the M variant of the 5 series. Confusing but not the same.
@@lightningblender I was trying to comment on the objective behind this new design style especially that hideous headlight and the overall front which is going to get carried over to the M5 as well. I could have been more clear there, but the specific model wasn't the focus, it's the design of this generation entirely.
The dark ages of BMW design continues
Best video on the 5 series - interesting presentation by the designer
Glad it was useful
With the exception of the iX,am Loving that BMW is not making parallel models of ICE & EVs like most motor manufacturers,which are mostly boring/downright ugly!.big up to BMW!
Loving it... Elegant yet very aggressive😍😍 ///M
I think it looks great for having to accommodate the battery. Good job for keeping is sane!
Amazing work, BMW!🤩
Head lamp light coming from iX1
Sow, this guy actually has guts to call this car "elegant" and "sporty".
The front looks great to me. Gj bmw,.
Stutocamila este descrierea perfecta pentru noul seria 5 .Ai reușit să-l strice și pe acesta ....😢 Păcat ...
This how to ruin the kidney again! Can there be more road cameras at he grill? 🤣🤣🤣🤣
By the look of the chief designer of BMW, it is not a driver car by far.
Just an "elegant and sporty car" for pimps, ricers and those who do not understand a s**t in the design.
...and to not confuse the public with their design they decided to stamp on the panels Nr.5! Just in case that no one confuses the design/brand with some Chinese no-name car manufacture because, they are all looking the same.
People who doesn’t like design has to see the car live. TVs and monitors shows it differently than live seeing. Thank you
this guy should be fired now
The rear is inspired by Lada design
u still cant afford it, so why r u looking at the car? .
@@-hamma875 it's cheap
@@Robertkajman we r not Talking about ur cars in forza
@@-hamma875 we're talking about BMW I5 M60.
Why isn't this red on the German configurator?
Get the guy fired!!!
It is not a 5 series we know. It is a small ugly 7 series. Finally they nailed it shame on them
u still cant afford it, so why r u looking at the car?
I'm glad the designer finally came out on video and explained why he designed it to look so ugly. Now we know. 🚙
What can you expect from a guy dressed like that?
5.06 metres in length is too much for Europe unless you have a chauffeur
One of the most beautiful cars I have ever seen, I knew BMW would nail it!
They did
@bmwblog you are tone deaf
The black sensor on the grill stands out like a sore thumb and looks like an after thought. The designers at BMW need revamped not the cars these days. The front looks like a mashed up 1 series, and the rear looks like a Toyota. Seriously BMW sort your design team out.
Problem with a lack of outline in the front lights they get , not proportional rear. I understand rear going down because aerodynamic, but having it not raised looks ugly. Side rail is just wrong. Instead, being a signature feature, side rails confuse everyone. Previous 5 after lift looks better. Ugly.
u still cant afford it, so why r u looking at the car?
If we do not buy BWW ugly 5 they will have to make a change.😢😢😢
u still cant afford it, so why r u looking at the car?
I'll switch over to Porsche's now.
They ruined it 😢😢😢
Just because u cant afford it doesnt mean they ruined it
Bmw is on a roll on making every new car uglier and uglier
u still cant afford it, so why r u looking at the car?
@@-hamma875 lol I drive a new A8 and a new S4. I would never drive this travesty of a car.
@@timsautovision6145 were nort Talking about ur cars in forza
Awesome looking car!
I don't want to criticize either the weight, the hybrid system, or the technical reasons why it has to be designed this way. I just want to say that Demagoj Dukec is totally incompetent. He is not a designer worthy of handling projects like an M5. It's hard to design such a horrendous car when coming from the most beautiful one ever.
Serie 4 for me is the middle categories at this moment
Is this Peugeot or Skoda?
Finally they do it. They ruined the 5 series. It is a 7 series ugly design. It is not a 5 series design any more especially from the rear¿¡
u still cant afford it, so why r u looking at the car?
idk, I love it. Definitely going to buy 530D
I’d love spending 100k plus on a car with a butt crack on the face
ah.. the M5 designer dress like this… this explain a LOT
What is up with the hoffmeister kink, it's like I get that its an iconic aspect of BMW, but the new ones are just slapped on like an afterthought rather than a part of the door and appear to be pieces of plastic with no function? Anyways regardless of what people say, it's gonna do well. Aesthetics aside, you know the engineering is good.
It's one of those things: if you don't have it, everyone complains. If you have it, it won't be as good as the previous ones
if you need to explain you know its not good...
That M-pro front grille is extremely ugly. Wonder if M5's would be even uglier.
u still cant afford it, so why r u looking at the car?
@@-hamma875 Only a king can slip up twice in a single sentence. Congratz, your majesty.
@@Chabster its not bmws fault if u dont have the money
@@-hamma875 Have you ever asked yourself what makes you a moron? No need to answer, keep lurking through the comments.
Modern BMW design is still ugly in my opinion. The newer model, the uglier it gets. I stopped considering M4 because of its ugly grill. Should BMW learn from Porsche?
Its a beautiful, modern interpretation of the iconic 5.
All the armchair engineers in this comment section want to disrespect this guy but if any of these car manufacturers asked any of you armchair engineers to start a project on a new car tomorrow ya'll would shit bricks and have no idea what to do 🤣🤣
Respect where its due. This guy is where he is because he worked and studied hard in automotive design so he knows what he's doing. Ya'll studied nothing but UA-cam 🤣🤣
Never trust a man who doesn’t wear socks
👌👌👌👌👌
The predecessor is better. No need for explanation. Elon Musk should take over the @BMW Group and then fire the entire designer team of the i7 and i5.
5 series should be mean and strike respect. This one looks like the gay version of the g30 or even e60. It would look good if the headlights were better not just 2 simple lines, the trunk was not sloped and the height was less. i guess the sloped trunk is to make it look less tall but i dont like it. If it grows 3cm in height it should grow 4,5-5 in width. Now it looks tall and narrow. The thing is they almost made it look very good, but the headlights, height and the sloping rear ruins it. Interior is very good.
Lets hope the m5 has also a wider body in the back.
As a bmw owner this is very disappointing 😢👎👎 especially the humps on the hood.
Not Talking about ur 1980s bike but a real bmw