"Holy SH*T The state of B2B Content Marketing is fundamentally broken"

“Holy Sh&t, the state of B2B marketing is fundamentally broken”
Recently named Forbes 30 under 30 Adrian Alfieri, Founder and CEO of Verbatim is changing the game in B2B Content Engines. From VC to starting Verbatim, a company helping companies create content engines to generate demand, with clients including Novel, Parker, Open Store and more.
What is content marketing?
Why does your company need to care?
How does it drive leads and customer acquisition?
We covered all of this and more in this episode with Adrian who, with Verbatim, is looking to fix the issue.
Covered in the episode:
- What is a content engine and why do companies need them?
- From VC to Entrepreneur: Adrians journey
- The origins of Verbatim: based on demand and market opportunity
- The cost difference in having in-house marking vs working with an agency
- The pillars of an effective content engine
- The importance of tailoring content to the corresponding distribution channel
- Taking Verbatim from freelance work to a fully fledged agency
- Entrepreneurship: the good, the bad, the ugly
+ Much more!
Follow Adrian:
Linkedin: / adrian-alfieri
Twitter: / adrianalfieri
Follow Daniel:
LinkedIn: / danieljamesgraham
Twitter: / foodog85
Instagram: / mr_daniel_james
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