What to REALISTICALLY expect from your FIRST release
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- Опубліковано 17 чер 2024
- In this video we discuss the numbers and achievements that you can realistically expect from a first release given that the music is good and you implement a successful strategy.
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We're a music marketing agency, working to ensure artists across the globe can promote their music effectively, securing fans, streams and followers. Learn how to grow your fanbase with modern marketing techniques used daily for artists at all levels in their career. Whether you're just about to release your debut song or you're a charting major label artist, our tips ensure every artist can get their music the exposure it deserves.
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This is a great video to have drop while I’m in the middle of preparing for my own debut release. You guys are always on top of it
Me too haha
I dropped my first official release about a month ago and I currently have a little over 2k streams on Spotify alone...its titled Sons and Daughters by Jay Fkay, and its just one of those songs I'm proud of and can't wait to have enter more people's ears cause I'm really confident in how wholesome it is and its replay value. Thanks for this video by the way, really insightful
Nice groove Jay. I just added it to my play list. Keep it coming 👍
My debut release was 6 months ago and I have about 25 streams, 20 of which are from me :). Needless to say, I must not have done something correctly so maybe someone can learn from me. I write good music, from the heart, and am trying to change the world with what I write, but no one is really streaming it or is into it yet except for my parents. Sure, I could write songs about beer or wallowing in sadness and probably would possibly do much better but that's a decision I've made, to produce the uplifting music I want to make. I put videos of my performances out on TT and YT but so far, 31 subs on YT and 5 streams or so on streaming platforms. Fortunately, I have a day job. I wish you all better luck than I've had. The good news is, I love writing the music anyway and it has changed who I am for the better and I don't plan to stop anytime soon.
Where can I stream I'd love to check out your stuff. I'm in the same boat but trying to convey a different message.
Keep grinding and doing what you love, eventually your possibility to get noticed will grow by keep making new songs and new content. 👍🏼
@@Studio22mix Thank you so much for the helpful advice. You are absolutely right. I’ll keep writing the songs I love and I’m learning so much in the process.
UA-cam is just a showcase, Instagram Reels & TikTok video are a great tools to get discovered. You got a nice voice and serious guitar playing skills !
@@powelltonrecords2237 I thought I responded to this, but I don’t see my reply. I’m still learning UA-cam. If you search Jeremy Rasch, real big man, you’ll get one of my latest releases on Spotify and Apple Music and all that.
I released my debut single almost 3 months ago. And to be honest, even though I was really hoping to get playlisted into an editorial playlist (silly me I know), it went better than I expected. I was able to built up some attention before Play went live, so I had some steams on the release day and days after. I released an ep with versions of the song few days after the release day, and that helped a lot as well. And even though my few non-singles I've released after this one haven't reached Play's numbers, I can definitely see why. What I'd recommend to anyone, is to just stay true to yourself. Don't do what others do, you have to find your own style, which takes a lot of time, and that's completely fine. Be curious, be brave, and even if something is not working for you, try to not get stuck just in one place - just keep trying and doing your stuff :).
On my debut release, I was uneducated! Happy is the artist who finds this video in time. I had money but I invested it wrong. Yet I have had some happy results through running Ads i.e. 188000+ views on my Music Video. 29 posts have been made by TikTok Users featuring my debut song!
But I gotta agree with you, the ability to cleverly post micro-content is a Godsend for artists everywhere! 💿💿💿
What would you have done differently with the money investment if you were to do it again?
@@nervilis I would have not rushed things i.e. I would have invested in a bigger producer to make a world class track, made a world-class Music Video featuring actors/actresses, promoted the Music Video using UA-cam Ads, attached the song link for easy access. This I think, would have landed me on better grounds. Nevertheless, I'm still learning, to be in the music industry is what I want, I'll never surrender... 🎯
Cool video, thanks for the advice.
Many don't realize 85% Of artists on Spotify don't have more than 50 followers. If you haven't done any work on your brand / story first you can expect 5 -50 streams. That's not 5k, I mean 5.
I've never been featured on an editorial in my entire career and I'm somehow in the top 0.5% of Spotify artists so don't worry they're not necessary.
Very insightful! Thanks guys
In response to the idea of you starting your own distribution:
You’re genuine people who would truly benefit the artists, unlike some other labels and distributors so hope you do! and while I'm not sure how well connected you all are, I know you're aware of channels similar to you, Damian Keyes, Adam Ivey etc. who are as credible as you guys perhaps you could discuss this idea with them. I can envision you all collaborating to create a strong and better alternative for artists. (all a suggestion of course either way you still do very well if you go ahead with that idea.)
We'd love to do it, it would really help us invest and support artists how we feel best benefits them, rather than blowing their entire advance on a music video then asking them to pay the money back for it. But the difficult bit is that the reality is most artists fail therefore your reputation is going to be negative, every distributor has bad google reviews for example. Even on this video someone has commented on the one distributor we mentioned and said they didn't get much. So managing that is a huge challenge.
I got EXTREMELY lucky on my debut release back in 2020. Somehow it triggered the discovery algorithm and it got pushed out a lot, garnering over 100k streams. My subsequent releases however got far less, like 10k-ish each.
The power of catalog is real though. After consistently releasing once a month for 4 years, even my old songs are being pushed out more and more over time. As long as you keep moving forward, no track is truly ever “dead”
How did you get so many plays? Mike barely crack 100.
Hi Burstimo,
While I am well passed putting out my first release at this point in my craft, I wanted to point out that my algorithms, whether TikTok or Instagram, have consistently capped me at a certain amount of views for my content despite experimenting with different ways of executing the content, but regardless, I have kind of discovered my content style now and continued to create despite constantly hitting a ceiling in the metrics.
As far as streaming is concerned, Spotify and all that is out the picture for me now that I have left those platforms to just strictly go direct to consumer. As a creator who has been navigating through different genres, I have seen the most progress in House music, specifically doing remixes especially in the last year.
If I am getting the best results I have ever gotten for simply my music on let’s say platforms like SoundCloud, especially for my remixes, with intentions of bringing visibility to my originals which are also on display, should I just focus more on there where I am getting the most traffic despite not really progressing as much with the content for my music on social media? Let me know your thoughts!
Thanks!
My debut release didn't really get streams at first (around 20 within a week or so), but later it got pushed out to a couple of random Spotify users, so it's around 1600 streams now. At the time I was trying really hard to make social media content, so not getting a lot of streams made me feel really disappointed. A lot of my social media followers at that point just followed me for random cute selfies I believe, and not because they cared about my music. So of course, the social media audience didn't really translate to active listeners on streaming.
My first release was an EP. On the main track that was pitched I got 1,000 streams (mostly from my friends) in like 2 months. I didn't release again until 3 years later and I'm 3 months post-release and it almost has 1,000 streams now but those streams are much more organic.
I put out my debut album last week. Ive gotten around 100 streams so far. I have less than 50 followers across all my socials. I’ve been posting TikTok’s and those have been doing ok, but followers are not materializing. Imma keep being consistent tho because I think I have quality music and the audience is out there somewhere!
The struggle is real! Just released our debut record and made sure to waterfall the singles one at a time prior. Happy with the results if being realistic but super hard not to be hung up and seeking out the constant moving goal post
You seem to be doing well, good streams across each track and a solid foundation to build. Intros are a bit long on some songs given that you're a new artist. I've added you to a couple of our playlists for 2 weeks, hopefully will give you a boost
@@Burstimo wow that’s super kind of you guys! Thanks for adding us on the playlists. I get a lot of value from your guys content and trying to absorb and learn as much as I can to reach that audience we are confident would love the music if we were heard.
put me on the waitlist for the distro company when you start it! im with AWAL and The Orchard, but ....
Checked out Patience, I can see you ran some ads on UA-cam. Might be worth watching my video on UA-cam ads and run discovery ads rather than pre-roll ads. It will help with engagement. I've added you to our Daily Grind playlist for a couple of weeks as we had some spare spaces on it, hopefully will be a nice boost of streams. Thanks for the support.
@@Burstimo luv u guys!
I just released my fourth song today since getting back to music this year. Hours ago, I was sitting at 5 all-time plays on Spotify. I saw more views and engagements from my promotion videos, and it did not really translate into streams.
Any playlists that use advertising will be attracting fake streams regardless. Click farms have to click on adverts that they are not played to click on in order to avoid detection. So by advertising at all you will put yourself in the crossfire. It's why I've personally never advertised.
Bots may click on some adverts, but they click off. They don't click on the advert, make a Spotify account, listen to your bop, save it, hit you up in the DMs to tell you they love your track then show up to your next show.
Do be honest, our label got a distribution deal with Idol, and we did'nt noticed a major difference comparing to distribution with distrokid.
Bah, that's a shame. Like we mentioned, we don't affiliate ourselves with any of them.
released a rocksingle 3 weeks ago, done heaps of tiktok videos, but forgot to pitch the song .. 100 streams max on spotify, now down to 10.. embarrassing .. of cause fb and insta as well but not so much, as it would be spamming btw sent it to 4zzz with no responce
@NIS_Official_Musicbro srsly? Trying sell yourself really
Where’s the link for the IG video?
Throwing out random numbers like “well over 100,000 songs a day are uploaded” is simply wrong and misinformation. If you do the calculations, it’s actually more like 34,000!
www.musicbusinessworldwide.com/there-are-now-120000-new-tracks-hitting-music-streaming-services-each-day/
I just released two weeks ago and sat at zero as someone with no knowledge of how to go about this stuff until I used song tools to get on playlists..,, :/ I’m also gonna try to QR stickers w my song or profile and stick them around my city to help but other than that and live performances….idk where tf yall are getting 10k streams from
what do you think about Label radar?
Never heard of it. Just looked it up, I'd want to know the exact names of who I'm submitting to so I know it's legit.
Are labels sending you debuts because they are mostly signing debuts, and then dropping those acts in favor of other newer artists down the line?
I was probably exaggerating a bit, we get mainly early stage artists from the labels. Around 20% of them are debut. So to answer your question they don't drop them that quickly and do invest in a few releases from an artist.
Just because I run a music ads on my Spotify United master turn down my song from Spotify
To hell with Spotify 😡😡😡