How to Use AI Strategically for Your Content Strategy

AI-generated content is flooding web pages, inboxes, and search results. Getting AI right is creating massive gains for marketers.
Learn how to align your content strategy with business goals, evaluate the competitive landscape, measure the impact, and clearly communicate the value to your boss.
In this session, we look at the state of SERPs, content, and AI. We examine the misuses of AI for content strategy and its ramifications. Then we discuss a better way to use AI for content strategy
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