My Instagram Strategy for 2024 EXPOSED

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  • Опубліковано 16 тра 2024
  • The first 500 people to use my link will get a 1 month free trial of Skillshare skl.sh/katiesteckly01241 | 2023 was my biggest year for Instagram growth yet, I went from about 35K followers in January, to surpassing 100K followers by the end of the year. But I’m not just going to replicate the same strategy that tripled my follower count last year - instead, I’m going to modify it to make it work for 2024, and for my own work-life balance. So let’s dive into my Instagram strategy for 2024 🎉
    Instagram creation & strategy services 👉🏻 www.creatorlymedia.com
    📹Get my free gear guide for creators! Https://www.katiesteckly.com/gear
    📕 TABLE OF CONTENTS 📕
    00:00 my 2024 Instagram Growth Strategy
    00:36 2023 was my biggest year on Instagram every
    01:04 🎞️ Reels Strategy for 2024
    03:01 the two types of Reels you can create...
    04:05 the downside of only posting trends on Reels
    05:43 how to create original Reels for Instagram
    07:28 how to use carousels in your 2024 Instagram strategy
    10:13 okay, you should start a broadcast channel 📢
    13:41 the evidence-based Instagram story strategy for 2024
    15:34 let’s look at the data 📊
    17:49 Story trends - what’s in & what’s out
    20:06 TLDR; this is my story strategy for 2024
    20:43 let’s look at my content calendar!
    21:39 the secret about all Reels trends
    22:48 back to the calendar…
    24:06 time for you to grow on Instagram!
    Wanna work with me? Check out my creative agency www.creatorlymedia.com
    Follow us on Instagram for social media strategy tips daily! ➡️ / creatorlymedia
    // FOLLOW ME ON INSTAGRAM
    / katiesteckly
    // SOME OF MY FAVES:
    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
    🎧 where I get music for my videos: www.katiesteckly.com/artlist and share.epidemicsound.com/6x4f73
    💻 how I edit my videos: www.katiesteckly.com/adobe
    // GEAR
    Vlog Camera: geni.us/dFXAVn
    Big Camera: geni.us/ktsonyzve10
    Lens: geni.us/Gw6rjif
    Microphone: geni.us/00oT8aQ
    Tripod: geni.us/kvmFbH
    See all my gear here: katiesteckly.com/faves
    // ABOUT ME
    Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a UA-camr, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce UA-cam channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out www.creatorlymedia.com
    ---------------------------------------­------
  • Навчання та стиль

КОМЕНТАРІ • 220

  • @JamesEscobar34423
    @JamesEscobar34423 Місяць тому +110

    Valuable video, Katie! What actually worked for me is engaging with other followers in my niche to increase my engagement rate (I'm lazy so I use quicky social for that), then posting high-quality reels. Thanks for sharing your ideas and all the best.

    • @HappyPawsCatRescue
      @HappyPawsCatRescue 19 днів тому

      whats quickly social?
      i tried searching for it and couldnt find it

  • @angelav9079
    @angelav9079 4 місяці тому

    You're the best. Thank you for sharing this Katie!

  • @Wholisticmystics
    @Wholisticmystics 2 місяці тому

    This is extremely helpful thank you!!

  • @DanaVlad
    @DanaVlad 4 місяці тому +1

    Thank you! I liked the video & gave me some ideas ! Good luck in 2024 🎉

  • @YiraC
    @YiraC 3 місяці тому

    Thank you very much for sharing all this valuable info!!!

  • @sannearonsson2055
    @sannearonsson2055 4 місяці тому +5

    This is so great and generous Katie. Gave me so much inspo! Thank yoooou!

  • @jahnaviwen4434
    @jahnaviwen4434 2 місяці тому

    Awesome. Thank you! 🎉❤

  • @shugyosha7924
    @shugyosha7924 3 місяці тому

    Thank you, this was very helpful

  • @geanieluu
    @geanieluu 3 місяці тому

    Your tips are so helpful thank you Katie!!

  • @jillcanning
    @jillcanning 4 місяці тому +2

    This is awesome! Thank you so much for sharing, it's super helpful!! For YT, I'm curious how far in advance you plan/film/edit? I'm not creating far enough in advance for any of this yet and it's something that's going to make me feel much less rushed and less pressure. So, thank you again for sharing and teaching!

  • @Taru_FinnDutch
    @Taru_FinnDutch 3 місяці тому

    This video is AMAZING! I love the detailed tips, super useful!! Thanks a lot for sharing 😍

  • @lydmarie444
    @lydmarie444 3 місяці тому +1

    Thank you! for talking about the importance of community. Great video!

  • @jaynasmith1717
    @jaynasmith1717 3 місяці тому

    Thank you for sharing with us! What platform do you use to track your analytics ?

  • @maitanezarate155
    @maitanezarate155 4 місяці тому

    Hey Katie! Love your videos they're always so helpful and specific. I've been wanting to dive deeper into my stories and their performance. I was just wondering which tool you use to track their performance? (the one that you're showing screenshots of in this video) thanks!

  • @PowderPoobah
    @PowderPoobah 3 місяці тому

    Yes, still watching. Thank you Katie.

  • @EmmaCruises
    @EmmaCruises 2 місяці тому

    Thanks so much for this, very interesting! 😁

  • @psb.shakira
    @psb.shakira 3 місяці тому

    thank you for all of this information and detail!

  • @valeriiatarabakina
    @valeriiatarabakina 3 місяці тому

    Thank you for great tips!

  • @8bit_bonello
    @8bit_bonello 4 місяці тому +1

    I've just watched two of your videos and your advice is by far the most well explained and logically sound I have come across. Subscribed!

  • @UnderTheSummerSun
    @UnderTheSummerSun 4 місяці тому

    Great video Katie! Was the tripod reel already published?

  • @natalieparisien7460
    @natalieparisien7460 2 місяці тому

    Love this video, thank you for sharing.

  • @claudit9389
    @claudit9389 4 місяці тому

    I’m overwhelmed but you are an awesome source. Thanks for sharing 😊

  • @NikasLifestyle
    @NikasLifestyle 4 місяці тому

    Thank you for this amazing video!!

  • @GillianLarmond
    @GillianLarmond 4 місяці тому +11

    I love this video. Your delivery is so clear and calm. Thanks for sharing your ideas and all the best.

  • @angela23
    @angela23 3 місяці тому

    Yes! I'm also balancing different brands, would love to see how you schedule it all.

  • @eceyucel3515
    @eceyucel3515 3 місяці тому

    THANK YOU KATIE. IT WAS VERY HELPFUL.

  • @successonsocialwithbrandie
    @successonsocialwithbrandie 4 місяці тому +2

    Thank you so much I have followed you for over a year now, and I love how you keep it so real and stay true to who you are!! Your information and advice has helped me sooo much!

  • @tarasdiary
    @tarasdiary 4 місяці тому

    love your tips as always! do you plan how your instagram grid looks as well?

  • @maddiecozma9414
    @maddiecozma9414 3 місяці тому

    This has been really insightful and inspirational! Thanks, Katie x

  • @carlasalazar1342
    @carlasalazar1342 Місяць тому

    This info is so helpful, thank you for create this space full of knowledge!!

  • @emmadanyale
    @emmadanyale 4 місяці тому +3

    This was so much more helpful than any of the other videos on this topic I've seen so far! Thank you!

  • @delmarandolph4741
    @delmarandolph4741 3 місяці тому

    Thank you Katie!!! I love your videos. They help me and many of us to create great social media.

  • @amandamorgan3675
    @amandamorgan3675 3 місяці тому

    You're such an amazing content creator, truly inspirational! I wish you an amazing 2024 👏👏👏🙏

  • @yanalavrentievaenglish
    @yanalavrentievaenglish 3 місяці тому +6

    I just paused the video to sincerely thank you back, Katie❤ I smiled at this part of the video since every time I watch your videos it’s like I’m talking to a friend - you have such a positive and warm energy and I love being a part of your community here on UA-cam. Thanks for all the work you do!

  • @dashintolearning4071
    @dashintolearning4071 22 дні тому

    Love this video. Love the details!!! Amazing!

  • @Thetallyfamilyof5
    @Thetallyfamilyof5 3 місяці тому

    Katie, I love all tips you shared! Thank you so much! It filled the gaps in my own planning. ❤

  • @itz_koraa24
    @itz_koraa24 9 днів тому

    Thank you so much, had to rewatch and take notes

  • @agustinasozzi1639
    @agustinasozzi1639 Місяць тому +1

    Such a queennnn ❤ thank you!

  • @justjasmin4251
    @justjasmin4251 3 місяці тому

    great video! thank you for the information 😊

  • @dariameneyev6933
    @dariameneyev6933 3 місяці тому

    This is so detailed! Awesome, I felt like my time was well spent watching this

  • @ChantelleArts
    @ChantelleArts 4 місяці тому +1

    thank you for sharing, this is beyond helpful ☺☺

  • @toramancan
    @toramancan 16 днів тому

    Cannot believe how valuable this video was. I've been hugely inspired. Thanks sooo much! 🎉❤

  • @sowaagencia
    @sowaagencia 4 місяці тому +2

    This video is so helpful! Thank you for all the effort making this content and all the tips about your strategy...i have a question....all the content is created with iphone or with a professional camera?
    hugs from Colombia.✨

  • @elen.k_turquia
    @elen.k_turquia Місяць тому

    Your video/info is really great❤

  • @TheAlmaChronicle
    @TheAlmaChronicle 4 місяці тому

    Just subscribed, this was very helpful! Thank you Katie :)

  • @escapewithme3292
    @escapewithme3292 4 місяці тому +1

    Haha I actually found it quite relaxing watching you gently swing on your hammock. Amazing content and value. OG subscriber. Loved your message about community and connection. I've really struggled with that this yr.

  • @zaramirza3677
    @zaramirza3677 2 місяці тому

    This was really helpful. I really appreciate it❤

  • @Kaylamariesdaintydesk
    @Kaylamariesdaintydesk 2 місяці тому

    Great video! Very informative.

  • @novascotiaexplored
    @novascotiaexplored 2 місяці тому

    Thank you for this. I have been trying to do more reels and felt lost. These tips will really help.

  • @jahayla687
    @jahayla687 Місяць тому

    This was a super helpful video, thanks for all the tips !!!

  • @laisfidelis6796
    @laisfidelis6796 День тому

    Great content!!! It really is all about community ❤

  • @user-gl5vu2nx4q
    @user-gl5vu2nx4q 4 місяці тому

    This is a great video thanks for sharing all your tips

  • @efficircus
    @efficircus 3 місяці тому

    You explain everything so good! Im trying to improve my sm strategy in 2024 so this gave me inspiration ❤

  • @paom1890
    @paom1890 3 місяці тому

    You are a savior!! I loved this video and how everything is well explained 🤩

  • @selfsonnet
    @selfsonnet 3 місяці тому

    Love this video! Thank you very much!

  • @primoforreal
    @primoforreal 3 місяці тому

    Loved it thank you

  • @DominicQuintanilla
    @DominicQuintanilla 4 місяці тому

    So helpful as always! So inspiring to see such huge growth. Love that your videos provide your real experiences and details rather than high level info as other creators put out just to pump out content.

  • @studiovivalbicocca
    @studiovivalbicocca 3 місяці тому

    Woo thank you, this video really inspired me.❤❤ I realize that I stick too much to original part while my creation needs tons of time, so I update very slowly. Happy to get new idea from you. Nice content!

  • @goalswithanne
    @goalswithanne Місяць тому

    Thank you for these tips! Do you have a recommendation on how many followers do you need first before starting a broadcast channel?

  • @TomSounds
    @TomSounds 4 місяці тому

    Hi Katie, is your macbook the only computer you use for all your content? It is in many of the videos but I am just curious because I am desciding to go mac vs PC.

  • @Fragrances_n_Fur
    @Fragrances_n_Fur Місяць тому

    This was a really helpful video! Thank you for this! The broadcast channel is.... getting quite annoying if you join a handful of them you are bombarded with notifications all of the time. I hope they go the way of Threads and it just disappears.

  • @allieeoop
    @allieeoop 4 місяці тому +98

    brb writing copious amounts of notes

  • @lesserjay
    @lesserjay 4 місяці тому

    I just watched SO MANY of your videos they were incredibly helpful. I'm on my content grind right now and was wondering, do you have any tips about what a content calendar for a musician might look like? I'm having trouble balancing how much should be promoting my own music vs other original content. Ultimately music is the product (so it might mean lower engagement), but also I suppose you could argue there's entertainment/original value in performance videos? Anyway, keep it up it's super helpful!

  • @JourneywithGigi
    @JourneywithGigi 4 місяці тому +5

    this is SO helpful Katie & I’m especially grateful to hear your take on IG stories - can’t wait to implement these tips and see how it goes!! 😁✨💖

  • @katiejohnson8918
    @katiejohnson8918 4 місяці тому

    You are so amazing your videos are amazing!!! ❤

  • @AliciasDiary_EN
    @AliciasDiary_EN Місяць тому

    I am only 3 minutes into the video and I already love your warm energy!

  • @Nancy4133nope
    @Nancy4133nope 4 місяці тому

    I thank you so much for sharing insights and information you are my main source for assistance in getting my online jewelry business together. You are awesome

  • @NYCsisters
    @NYCsisters 2 місяці тому

    Amazing video , thank you

  • @succ33ds
    @succ33ds 4 місяці тому

    Hi Katie! What analytics tool do you use for soical media? really like the IG stories analytics you showed

  • @D.Fay_Coe
    @D.Fay_Coe 4 місяці тому +40

    This level of organization is so cool. I'm attempting to build up my instagram following and build a youtube shorts channel and I think getting a little more organized will help. also love how you differentiate your instagram reels. would love a video on how youtube shorts should differ from reels.

    • @katie
      @katie  4 місяці тому +34

      that's a good suggestion! i could make a whole video about how I see my short-form content strategy as a whole (across shorts, tiktok, and reels!)

    • @emilymwaki7375
      @emilymwaki7375 4 місяці тому +5

      @@katie Yes please show a shorts-tiktok-reels batch strategy and the differences in each. I've been searching for a while for someone to teach this. Thank you!

  • @terriannmuller794
    @terriannmuller794 4 дні тому

    This is so good!! Question if I were to follow your processes that you speak about in this, UA-cam video how many hours a week would I technically need to commit to it?
    Do you have an affordable community where I can absorb more of you?
    Thanks again!

  • @Service.dog.Sebastian
    @Service.dog.Sebastian 4 місяці тому

    Ugh I needed this! I also accidentally stepped away from static posts last year

  • @nicoleellie
    @nicoleellie 4 місяці тому

    I love your channel! Is there any list or shots you’d recommend for b-roll?
    I do beauty/lifestyle content (like everyone😂) and with a spin on mental health and dealing with something called Trichotillomania

  • @D.Fay_Coe
    @D.Fay_Coe 4 місяці тому +1

    love the information about stories. very useful.

    • @katie
      @katie  4 місяці тому

      so glad to hear it!

  • @KSTARRBRANDS
    @KSTARRBRANDS 3 місяці тому

    MAY I SAY I LOVEEEEEEEEE…… how you broke it down at 2:07 🥰🥰🥰🥰 thank you for sharing amazing video great personality I’m here for it ❤

  • @belindadei8852
    @belindadei8852 4 місяці тому

    Very helpful thank you

  • @studiochitchat
    @studiochitchat 4 місяці тому

    You're so wonderful and smart Katie!

  • @studionelle3340
    @studionelle3340 4 місяці тому +4

    Anyone else has been following Katie for the past 3-4 years, inspired by her growth over the years casually applied her knowledge and is now ready to kick your butt into 2024 and make this the year where you get consistent and smash your goals. I grew my TikTok account using Katie's videos from 0 - 5000 in 4 months but burnt out and fell all the way. But 2024 - I'm back!!! A new creative but I'm ready to find my community. Thanks for the motivation Katie as always. New UA-cam and IG are activated and ready for action.

  • @filmingyu6623
    @filmingyu6623 3 місяці тому

    Hi Katie! Would you do an extensive video breaking down the style, genres, formats, and length of videos/posts that work on major social platforms IG/FB, TIKTOK, UA-cam, etc...?
    I noticed not one piece of content or certaint style (5sec vids vs talking head vs education vs long captions vs hashtags) work on every platform... :/ ie. I've had a viral reel on IG that has literally 0 views on tiktok... Thank you!

  • @fireflyforest7584
    @fireflyforest7584 Місяць тому

    Thanks for the tips! Do you have a video specifically for people who have less than 3k followers to start? I feel like that may require a slightly different strategy. For example, maybe carousels with photos wouldn’t be beneficial?

  • @anonymous.productions
    @anonymous.productions Місяць тому

    this is insanely helpful girl, thanks!!! also yes, please share with us how is it that you find time and discipline to balance everything that is in your mind. Much love

  • @ImpressiveGlow
    @ImpressiveGlow 3 місяці тому

    Great video, here is my question about trending audio. If you are using videos with brilliant & adding the trending audio, are you posting the video each day (Say for example one wanted to post something trending each day) manually and adding the audio? I'm trying to nail my automation work up and this seems like something you would have to manually do for each video.

  • @Nikki.Mrs.H
    @Nikki.Mrs.H 4 місяці тому

    Thank you for this ❤ I took a really long break from Instagram and now I've gone back it's like starting all over again 😢

  • @TheSocialByS
    @TheSocialByS 29 днів тому

    I'm grateful that you exist 😢 sending you lots of love! 💕

  • @Alicia.Barreto
    @Alicia.Barreto 3 місяці тому

    great video! thank you :)

  • @SkySocialAssistant
    @SkySocialAssistant 4 місяці тому +1

    Thanks, Katie! Your Instagram looks really good, especially the way you do your reels. I can't wait to watch your new video tips.

  • @eggtosis
    @eggtosis 3 місяці тому

    girl, you are amazing 😊

  • @simplespoonfuls
    @simplespoonfuls 4 місяці тому +4

    This video was so helpful! It’s inspiring to see how much content you’re able to crank out 👏🏻

  • @ralphtyndall
    @ralphtyndall 4 місяці тому

    This may be a silly question, but how do you suggest starting to batch content? My Tiktok and IG content is pretty time consuming. I'd love to get a month ahead, but how do you start? Do you just hustle really hard for a few weeks and generate a backlog of content? I think I would die lol. Slow down your posting for a bit while you build your backlog? Would love your perspective.

  • @MarlaPlainandSmall
    @MarlaPlainandSmall Місяць тому

    Thanks for the tips! I share reels/feed posts so that I can add them to highlight buttons. Is there a way to get around this? It's an easy way for people to view by topic, but I agree that it might be annoying on their end to see it in stories.

  • @lore.dancing
    @lore.dancing 4 місяці тому

    I LOVED the part about stories!! As a biz owner I got so used to the 2020 trend of “mini trainings” on stories that now I don’t know what to post there without making it educational 😅

  • @kehaul.5320
    @kehaul.5320 3 місяці тому +1

    Thank you for this 💖 I'm looking to invest a lot more time into my small jewelry business's IG presence this year and this video made it feel much less overwhelming!

  • @Cowandhenvintage
    @Cowandhenvintage 2 місяці тому

    I absolutely love all these videos and nuggets of wisdom 🥰 ps so funny when you talk about reels how many times you how many times you say real, really or words with real in it lol I was like is that on purpose or coincidence 🤔 love it thought 😊

  • @Matt-fo4gg
    @Matt-fo4gg 4 місяці тому

    Thanks for sharing! Seems to be a lot of overlap between broadcast channels, threads, and stories - in how it seems like they could all be used for similar things: lower pressure/audience connection.
    I'm not too sure where to share BTS/work in progress (as an artist that's finishing one very polished animation per week), stories feels more natural though so far, since new viewers tend to click it often. But then I don't really know what content to use for threads or broadcast channels since by then I've already "used up" my BTS and it seems redundant/annoying for followers if I re-use the same BTS/work in progress. Instagram feels like such a mess sometimes haha.

  • @AKIRAim
    @AKIRAim 3 місяці тому +1

    Can you do a video of how you create your reels thumbnails?

  • @tenduonline
    @tenduonline 4 місяці тому

    Thanks!!!

  • @Travel__Spin
    @Travel__Spin 10 днів тому

    I would love a how to and strategy for starting a broadcast channel. I have no clue how to use it or what to post. Ideas from you would be cool.

  • @funmioh
    @funmioh 3 місяці тому +1

    This video is GOLD

  • @siphokazipearlmahapa239
    @siphokazipearlmahapa239 Місяць тому

    Hi, thanks this was helpful & simply explained. Instagram reel to story - I feel they perform better when I use the story effects & edits to make them more visually appealing

  • @KaitCoats
    @KaitCoats 4 місяці тому

    Do you have a video showing how you organize your video files? Maybe this would be too much to show? My channel here on UA-cam is a for Pilates, yoga, and fitness classes. Those videos are very easy for me to organize. I can batch them and schedule really simply, but for some reason, short form content doesn't work with my set up. All my short form content gets lost if I don't use it right away. I'd love some tips on how you actually organize the keep track of your short form content and b roll