Designing Post-Luxury | Heart & Mind | Lucid Motors

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  • Опубліковано 2 сер 2024
  • Get a rare glimpse into the design thinking at #LucidMotors. In this full documentary, you’ll hear from all the key players how we built a car (and brand) from the ground up. Learn more at bit.ly/3yAvxhD
    #LucidMotors #LucidAir #PostLuxury
    RESERVE YOUR LUCID AIR: bit.ly/2RRZlFI
    EXPERIENCE LUCID AIR TODAY: bit.ly/3GjahD6
    SUBSCRIBE NOW: bit.ly/LucidMotorsSubscribe
    About Lucid Motors: Lucid Motors is the next generation of EVs. Our relentless focus on innovation, luxury, and sustainability drives us into a reality where you no longer have to choose between doing great things and doing the right thing - all while building the most elegant, efficient designs the world has ever seen. There were luxury cars. Then EVs. Now there’s Lucid Motors.
    Connect with Lucid Motors:
    Join the LUCID MOTORS NEWSLETTER: bit.ly/2QWdn95
    Visit LUCID MOTORS WEBSITE: bit.ly/3yAvxhD
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    Designing Post-Luxury | Heart & Mind | Lucid Motors
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КОМЕНТАРІ • 61

  • @JigilJigil
    @JigilJigil 3 роки тому +37

    You should do a similar video with the engineering team and demonstrate the engineering and technological aspect of the car too.

  • @evansmatoke5035
    @evansmatoke5035 3 роки тому +21

    Lucid is already successful even before they launch mass production. It seems that is a game changer in both the automobile industry as well as the EVs sector

  • @garyclark6747
    @garyclark6747 3 роки тому +10

    The DNA of Success and Excellence created a Dream Edition Air with stellar siblings that share in that focus and success. 💯 Beautiful Elegant Design has brought the future to our decade.

  • @trevorlangley5036
    @trevorlangley5036 3 роки тому +4

    This car is not right for everyone - but for our clients this post luxury vision of Lucid Motors is truly a Pinnacle position. Bring it to the UK NOW please!

  • @bohuslavpavlyshynets
    @bohuslavpavlyshynets 3 роки тому +7

    Welcome to post-luxory. This is perfection.

  • @jaredinark
    @jaredinark 3 роки тому +21

    Looking great, can't wait to see the Air on the road!

  • @tadasnever
    @tadasnever 3 роки тому +11

    Brilliant! There's no other word to describe your work. As an UI/UX designer and tech enthusiast I can only agree that design and technology needs to work together. And your results are stunning. Cudos to the whole Lucid team 👏

  • @darriontunstall3708
    @darriontunstall3708 3 роки тому +17

    Awesome! I can’t wait to order my lucid air Dream

  • @jorgemojica4026
    @jorgemojica4026 3 роки тому +9

    Have to say: I really like the design and styling of this vehicle; probably more than Tesla’s

  • @chastamar
    @chastamar 3 роки тому +5

    Simply beautiful and inspiring... This is an electric car brand I actually want to own. Godspeed, Lucid team!

  • @peterkim1999
    @peterkim1999 2 роки тому +1

    Always dreamed of becoming an automotive design engineer growing up. One thing I could say to creative young generations out there, always relentlessly chase after your Dream no matter how difficult it may seem at first, persistence ALWAYS pays off in the end.

  • @plasmghost1
    @plasmghost1 3 роки тому +6

    Thanks for making this masterpiece.

  • @TalentedTenth
    @TalentedTenth 3 роки тому +6

    Alll that matters to me is the IPO ..... this is the car I wish Tesla was. Real luxury and performance

  • @mgrmln
    @mgrmln 4 місяці тому

    I love this! I so appreciate how thoughtfully everything in this car is designed and engineered. It's why I bought an Air Grand Touring. This is the next level automobile in every way.

  • @MaharionPendragon
    @MaharionPendragon 3 роки тому +6

    Stunning. I love it. I need one of these in my life.

  • @MaxStraesser
    @MaxStraesser 3 роки тому +2

    Looking forward to a greater focus on the European market in 2021 and beyond - Lucid has a huge potential market here; utilise it!! Merry Christmas, all of you have worked incredibly hard and deserve a relaxing break.

  • @Subeeusa
    @Subeeusa 3 роки тому +1

    Lucid air is a piece of art

  • @hiteshpatil5841
    @hiteshpatil5841 3 роки тому +8

    I want to join lucid dream !

  • @user-xo6zp1sv4f
    @user-xo6zp1sv4f 3 роки тому +7

    I love your car and your team i wish you guys all the best of luck!!

  • @user-jj6dq2hu4q
    @user-jj6dq2hu4q 3 роки тому +1

    Her speaking is so elegant just like Lucid

  • @ahmedahm1
    @ahmedahm1 2 роки тому +1

    3:28 Love the wrap film .... Can it be bought one day ??

  • @scriptedTV1
    @scriptedTV1 3 роки тому +5

    first of all, love the video! as an investor i like to see bts like these! second, i wish you guys all the success in the world and am excited to be an lucid investor for the next decades! huge fan

  • @ciszero
    @ciszero 3 роки тому +1

    probably the best video i've seen on car design

  • @Andoniscars
    @Andoniscars 3 роки тому +10

    what a video, merry xmas to you

  • @Mimi2JJG
    @Mimi2JJG 2 роки тому

    We watched this video over and over prior to investing when the merge was still a rumor. And here we are today witnessing Lucid’s first deliveries. Congratulations team Lucid! So proud to be an investor and hoping to one day be part of the owner’s club.

  • @fearsomebeard4290
    @fearsomebeard4290 2 роки тому

    I can’t Wait for my Zenith Red Air Touring with the Tahoe interior. So excited!

  • @michaelwetzel3258
    @michaelwetzel3258 3 роки тому +3

    This was really quite beautiful.

  • @jahampalama247
    @jahampalama247 3 роки тому +2

    What a beautiful combination ....lucid . I am buying cciv stock for sure .

  • @Sobiono
    @Sobiono 3 роки тому +1

    beautiful story telling with the design process behind this company

  • @sotirisbakaimis3276
    @sotirisbakaimis3276 3 роки тому +3

    very interesting aspects/views regarding car design & it's evolution on the way to the future.... that is already here. Carry on, keep up the good work!!!

  • @MichaelAXoThemes
    @MichaelAXoThemes 3 роки тому +1

    I've been following Tesla, however I'm impressed with this video, it really showcases the team at Lucid. Congrats on the beautiful design

  • @user-rh4fj4bo4b
    @user-rh4fj4bo4b 2 роки тому

    かっこいいです!
    私は日本人ですが、近い将来日本にも進出して簡単に買えるようにしてください!

  • @MrRichie6921
    @MrRichie6921 2 роки тому +1

    Gorgeous EV

  • @user-oo3uj5ku9r
    @user-oo3uj5ku9r 3 роки тому +2

    Love this.

  • @sergiubarac1265
    @sergiubarac1265 3 роки тому +1

    The car is really good looking. I'm sure it will have good sales if you're going to concentrate on providing good quality during the production. Many people will prefer this car instead of a Tesla Model S, just because it would be different on the streets, but surely some rich people will prefer to be driven in a Lucid because of the higher quality of the interior.

  • @breland1921
    @breland1921 2 роки тому

    Thank you for sharing. Amazing

  • @pixelking_871
    @pixelking_871 3 роки тому +2

    Wait till you see the first Lucid Air Motors Christmas Commercial

  • @aculeus1971
    @aculeus1971 3 роки тому +2

    What is the make/model of drawing tablet that Jenny is using at 12:54 please ?

  • @Miata822
    @Miata822 3 роки тому

    I have had my reservation for some time, not becoming impatient. Take your time. Get it right. Still, I am very anxious to see the car in person. I may fly to a showroom this summer since the one in my area doesn't open until Q4.

  • @leefowler3240
    @leefowler3240 3 роки тому

    beautiful and I want one

  • @wolfstealth782
    @wolfstealth782 2 роки тому

    I'm only @ 24 min. into the clip but i have this desire to be inside the cabin with breezy raindrops splashing around the Air lol but sadly the drought, I know omg not buckets rain tho lol I would try to safely get it back to the carport or garage lol oh jeez I also don't wna seem insensitive...sending love to the eastern seaboard during the henri hurricane!

  • @karmendurbin
    @karmendurbin 2 роки тому

    I want to know what happened to be Big Basin interior?... I loved it!

  • @akshatagrawal1
    @akshatagrawal1 3 роки тому +2

    30:48 her right eye has a different color than her left eye!

  • @nancyshen4861
    @nancyshen4861 3 роки тому

    Really a great video explaining the Lucid car concepts and how and why. The only part that I ‘personally’ do not like, is the color scheme ideas and that the front car seats are all dark color. As a driver, I would also like a lighter color in the front in the hot weather states, California derivation doesn’t do anything for me.

  • @daneshj4013
    @daneshj4013 3 роки тому

    The "Blade Runner interior" I think is a shot at the Mercedes EQS

  • @trizvanov
    @trizvanov Рік тому

    I wonder if anyone from Lucid can explain, what was the main factor behind not having larger openings for the side windows ?
    The continuing trend of narrow passenger windows makes the cabin feel extremely claustrophobic.
    I find that even the cabin in Lucid car does not give you that open space kind of a feeling, when you get in.

  • @jimbobbob9063
    @jimbobbob9063 2 роки тому

    Jony Ive inspired 😂

  • @user-jm4yc1fh9l
    @user-jm4yc1fh9l 3 роки тому +1

    It would be great if an electric car was developed that automatically charges with light, or that quickly charges with LEDs, whether solar or sunlight......

  • @allensaunders449
    @allensaunders449 3 роки тому +1

    Tech. Is added to combustion cars . Evs are as much tech objects as cars

  • @hkamobile
    @hkamobile 3 роки тому

    good luck !

  • @user-ye4rl8tc5e
    @user-ye4rl8tc5e 2 роки тому

    露西好美,特斯拉外觀8年多沒變了 唉

  • @ac-ir9gs
    @ac-ir9gs 3 роки тому

    This is why I invested $50,000 in this company

  • @pixelking_871
    @pixelking_871 3 роки тому

    You guys know what’s weird , we have the same price for a Polestar 2 Sport model $70,000 or a lower model Luxury Lucid Air which one you’d pick ? I choose the Lucid Air really I don’t think we need the distinction between Luxury and Affordable anymore we Just need Nice car or Luxury car at this point or a Tesla nope Lucid Air and my second pick would be Fiat 500e 2021 or New Alpha Ice - Electric

  • @jerrywarren9708
    @jerrywarren9708 3 роки тому

    Note to Lucid, please let the customer select the interior colors, I like natural wood, I won't accept different colors for the front and rear seats, I want a black carpet.

  • @kb8570
    @kb8570 3 роки тому

    I like the car design, but the company is too slow plus it's owned by Saudi Arabia (big oi).

  • @blablah538
    @blablah538 2 місяці тому

    I just ordered a lucid so I'm not here to hate, but the word technical is used way too many times in this video for how exceedingly minimal actual technical information is on their Apple-style website and how granular, technical control of the driving experience is almost non-existent. For example, you cannot have the throttle response or regen separated from the steering feel or suspension firmness. You want a soft ride but quick throttle response with no regen? Sorry. You want to plug in a dash cam without running 20 ft of cable between body panels to the single port in the trunk? Sorry

  • @jimmyhe2967
    @jimmyhe2967 11 місяців тому

    the women of lucid are as beautiful as the cars they design

  • @blablah538
    @blablah538 2 місяці тому

    Hey art school dorks making "whole-body-experience" volume knobs: if you want a dash cam or a radar detector you have to run a 12-volt line from the farthest corner of the trunk to the front windshield somehow. Less time making emotional shadows from armrests and more time talking to actual drivers please

  • @bylhayesrret6669
    @bylhayesrret6669 3 роки тому +2

    So Nice 💘💘💘💘💘💘