OMEGA had their chance vs ROLEX! .....The 50th Anniversary of the moon landing.

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  • Опубліковано 21 жов 2019
  • 50th anniversary mistake by Omega that may have cost them the chance for their title back as kings of the luxury watch world.
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КОМЕНТАРІ • 267

  • @webbryan1
    @webbryan1 4 роки тому +48

    Omega should have this guy as CEO. These mechanical watch companies will price themselves into oblivion

    • @ramonedetroitguam6075
      @ramonedetroitguam6075 4 роки тому

      I'm an Omega fan-boy...

    • @ga9d
      @ga9d 3 роки тому +1

      The market is pricing these things into oblivion.

  • @Isahiyella
    @Isahiyella 4 роки тому +15

    I hope some Omega exec is drunk on a fine scotch watching this right now. Preach.

  • @alwong604
    @alwong604 4 роки тому +8

    Enzo Ferrari: How many customers do we think would want to buy this Ferrari at the price we are asking? Whatever it is, build one less than that number.

  • @BobGolob
    @BobGolob 4 роки тому +16

    The new Omega 321 doesn't have a white gold case but has a platinum case. Anyway, that doesn't change the discussion in the video, the point is that it is not a steel case, unfortunately.

    •  4 роки тому +5

      Ahh you're right! Even worse! Thanks for the clarification.

  • @jeffsnyder7322
    @jeffsnyder7322 4 роки тому +8

    You had me nodding and chuckling throughout...excellent vid! Well done

  • @ivankerr3570
    @ivankerr3570 4 роки тому +17

    Fantastic and very accurate analysis of the potential lost by Omega.

  • @kristianopd9447
    @kristianopd9447 4 роки тому +17

    I totally agree with your view on this ! Omega have really missed a fantastic opportunity to get everyone excited about the moonwatch. I was disappointed 😞 So what did I do ? Bought a Rolex.
    Great video 👍

  • @joshuaashton856
    @joshuaashton856 3 роки тому +3

    How have I only just come across this channel. I’m hooked.

  • @judomark4689
    @judomark4689 4 роки тому +4

    As I am in both camps for about 40 plus years ,I would say omega produces better watches at a better price. Rolex produces good watches and are the marketing masters .However when it comes to who is the better watchmaker Omega is light years ahead.

  • @jo219
    @jo219 4 роки тому +3

    Quite possibly the best watch channel on UA-cam, keep it coming!

  • @TenTen32
    @TenTen32 4 роки тому +12

    are you the Bono of the watch world......???

  • @sfomann
    @sfomann 4 роки тому +6

    I thought Omega was eventually going to come out with the Steel 321 version, which might be closer to what you are saying. But I do agree with your point. If I had $60K I would be considering other exclusive watches.

  • @erichwlim
    @erichwlim 4 роки тому +7

    Who knows. Just like how Rolex does it (solid gold smurf or pepsi), Omega might bring out the steel version in the near future..

  • @viper1719
    @viper1719 4 роки тому +1

    My father flew 27 missions from Twickingham. B24s, retired as a Colonel. Miss him every day.

  • @luispadilla2212
    @luispadilla2212 4 роки тому +5

    How can you say Omega has been struggling when they sell over 3 billion dollars in sales under only Rolex. That's more any any other brand in the world.

    • @trevbarlow9719
      @trevbarlow9719 4 роки тому +2

      Because he's bought in to the narrative that Omega is trying to imitate Rolex. Is there any evidence for this?

  • @hyunchang0306
    @hyunchang0306 4 роки тому +5

    @Omega. Hire this gentleman and you will save yourself lots from your marketing funding.
    BTW, one of the latest versions has animated Neil Armstrong's arse on one of the dial sections lol.

  • @robertn3121
    @robertn3121 4 роки тому +2

    Spot on! Just subscribed. Keep up the great, straight, no nonsense delivery...

  • @15harry1561
    @15harry1561 4 роки тому +4

    Great rant, a rant that made sense !!

  • @rosshilton
    @rosshilton 4 роки тому +3

    Excellent analysis of Omega and its problems.

  • @rubyfruit
    @rubyfruit 4 роки тому +1

    You really nailed it here. Exactly what I was thinking .. Thanks for publishing

  • @elijahschnake3863
    @elijahschnake3863 4 роки тому +3

    You are a genius. I was pining for a Speedmaster for years, I saw the ads for the moon landing anniversary and broke. Saw the price of the new one. Bought a second-hand Professional with the hesalite. If they had done what you suggest I would have bought the 321.

  • @Prophet293
    @Prophet293 4 роки тому +9

    Great video! I laughed when the 321 Speedie came out as platinum. What a joke. Who the hell spends that kind of money on an Omega? Might as well go Lange or Patek.

  • @1967plymgtx
    @1967plymgtx 4 роки тому

    Great video......wonderful insight. Thanks for sharing your thoughts!

  • @neelsengupta662
    @neelsengupta662 4 роки тому

    Excellent analysis, really enjoyed hearing this

  • @cnaarndt
    @cnaarndt 4 роки тому

    Oisin... This video alone is why I am now a huge fan of your channel. Absolutely brilliant!

  • @BobGolob
    @BobGolob 4 роки тому +2

    Great analysis (I like the comparison with the restaurant menu), no need of Georges Clooney. We want the steel 321!!! By the way the Moonwatch looks better with the hesalite glass, lovely distortions, that the sapphire glass doesn't have.(t is like comparing the tritium indices with the luminova indices).

    •  4 роки тому +2

      Yes i did a full thing on one of my other vids about the hesalite and it's lovely strangeness. Thanks for watching!

  • @dirkworld
    @dirkworld 4 роки тому +1

    Best video yet. Im sending this to Raynald,
    He needs to hear it

  • @barrycolmer324
    @barrycolmer324 4 роки тому +3

    Well said, I was so hoping they would do that, to give me a slim chance of owning such an icon, but alas no! I wonder if we will ever get our wish?

  • @samzerafa3185
    @samzerafa3185 3 роки тому

    So true your comments, l haven't yet purchased my first Omega and as a child off the 50"s watched the TV when the moon landings happened and therefore have had an interest in getting this watch.
    I will be retiring soon after 45 years of working and this watch will be my reward to myself for my hard work.
    The 321 Omega 're issue in steel and hesalite with no display case would be a no brainer purchase but until then l am going wait this one out.
    Excellent rant video by the way !

  • @floesh-408
    @floesh-408 4 роки тому +2

    People are in the waiting line for your next great analysis.

  • @robbieyh
    @robbieyh 4 роки тому +4

    Yup! 321 with stainlesss steel with plexiglass!!! Sign me up....

  • @OttawaInHD
    @OttawaInHD 4 роки тому +1

    Good discussion video.

  • @barryb.k.t4010
    @barryb.k.t4010 3 роки тому

    It is 9/15/2020 I have just discovered this channel and I love it . How the F*** did I miss this , I’m a watch crazy person lol .. great vid on to the next one , see you in 2020 ...

  • @j.j.azelius2850
    @j.j.azelius2850 4 роки тому +1

    Very true, a missed opportunity! Great vid!

  • @TheVino6
    @TheVino6 4 роки тому +1

    You are the man...., thats the way i like! 🤘

  • @nikilevine
    @nikilevine 4 роки тому

    I laughed so many times. Especially the end. I hate that too!! My favorite new channel. Thank you.

  • @bombazine2
    @bombazine2 4 роки тому +4

    I would have bought a 321 with an original “style” bracelet for $10k. People would pay Rolex sports watch prices for it.

  • @martinjn2920
    @martinjn2920 4 роки тому +4

    Interesting views but from a rather biased perspective, I actually think that Omega are doing very well at the moment, they are certainly benefitting from the lack of Rolex's in the marketplace, their watches are as good if not better than Rolex at the moment but Omega cannot match the pull of that name - 'Rolex', it's the brand that people want and until tastes change it will continue to be so.

  • @malcpilling7935
    @malcpilling7935 4 роки тому

    Fantastic review. I was only discussing this very topic in my local vintage AD at the weekend. I was looking to flip my 3573.50 for a 145.022-71 861 cal . However, this guy is very knowledgeable and has good sources within Swatch group and feels very confident that next year the steel 321 is in its way . He told me to hold tight, even though I was ready to drop another £ 2500 on top for the 861 ! Here’s hoping it comes off! Keep the great reviews coming they’re very good and refreshing 👍

    •  4 роки тому +2

      Thanks for that. Interesting that they’re planning to finally release it in steel. And of course, no 50th anniversary wave to ride this time. What the hell are they doing?

  • @KbeanAu1
    @KbeanAu1 4 роки тому

    Great vid. So very accurate.

  • @jeffreypeterson4020
    @jeffreypeterson4020 4 роки тому +1

    Terrific insight from someone without gray hair. I’ve subscribed

  • @MISSION315
    @MISSION315 2 роки тому

    Great episode brilliant subject excellent!!

  • @stevie12
    @stevie12 4 роки тому +2

    so true moon watch best looking watch also the feel of the thing in your hands ,love vintage chronos ,tissot, heuer, omega, ,think this carbon ,ceramic is killing watches now they will never age , old navatimers also cool ,omega need you on board your so right , omega have 2 special models ,seamaster, speedmaster watches for men , enjoyed your show first time watcher, will sub , a,t,b you yours stevie

  • @AdrianPI
    @AdrianPI 3 роки тому

    This is one of your best videos!! Holy shit.
    I have been fence sitting on omega.. I would have waited in line for an original 100%. Daaaym what an analysis. Bravo.

  • @RyinnHD
    @RyinnHD 4 роки тому

    I like your talking points, keep it up!

  • @chipmacgill
    @chipmacgill 4 роки тому +4

    Spot on, love the Omeeega watches. However, I don't ever see a need to buy one at list price, they will always be discounted especially on the secondary market.
    Frankly, there are so many Speedmaster variants it's hard to even decide which one to buy. A confused mind does nothing. Buy a Rolex in steel, at least it will most likely go up.

    • @Mega-zi7ys
      @Mega-zi7ys 4 роки тому +4

      Why do you buy something you love and thinking of selling it at the same time?
      With that in mind , you should not buy a watch in the first place.

    • @ivanlagrossemoule
      @ivanlagrossemoule 4 роки тому

      @@Mega-zi7ys Some people are addicts of buying the cool new watch they want, but then they sell it because they aren't actually interested in wearing it.

    • @Mega-zi7ys
      @Mega-zi7ys 4 роки тому

      @@ivanlagrossemoule
      Makes sense agreed..but they should keep in mind watches should be bought only using disposable income.. money that won't affect your finances should it turn out to be a lemon etc.
      Hence , the thinking of buying watches Bec price might go up should be the last thing on anybody's mind.

  • @ericweis9771
    @ericweis9771 4 роки тому

    Agreed and funny video too. Omega should hire you as a marketing consultant.

  • @henrikaaseb2223
    @henrikaaseb2223 4 роки тому +1

    The Ed White Edition, not the one that went to the moon, but first one in space. They sort of did what you proposed

  • @derekholyfield6089
    @derekholyfield6089 4 роки тому

    I just found you on the Tube mate. Love the content. Thanks for doing these vids. Cheers.

  • @VV-nd7pv
    @VV-nd7pv 3 роки тому

    Great analysis as always 👍

  • @paulienkhamvaiphei134
    @paulienkhamvaiphei134 4 роки тому

    Spot on video.321is the reason I am yet to pull the trigger on the speedmaster moon watch.

  • @jonathansmith283
    @jonathansmith283 3 роки тому

    your spin makes a lot of sense. nice job TTWC. ~ JDS/CT

  • @Joe-zk7tm
    @Joe-zk7tm 4 роки тому

    Thanks for you great videos! Looking forwards to see new vids!!

    •  4 роки тому

      Thanks Gerhard!!!

  • @jonathansavage8221
    @jonathansavage8221 4 роки тому +1

    I love the gold 50th anniversary model. At 1034 pieces that is pretty limited by Omega standards? It was certainly difficult to buy and prices have held up well. I'm sure the platinum c.321 will also be very hard to get in the short term. And I've just picked up a beautiful 145.012-67 with an original c.321 movement for around $9k not $20k.

  • @harryscarry6064
    @harryscarry6064 4 роки тому +1

    Just subscribed. I agree with everything you said, particularly about the like and subscribe thing. You know me too well.

  • @OrryYoung
    @OrryYoung 4 роки тому +2

    Great analysis. I personally believe Omega is so hesitant to release an authentic Moonwatch with the 321 because it's one of the last cards they have to play. Once they release that watch, they have to rely upon new innovations to drive the future of their company, rather than always looking to their past

    •  4 роки тому +1

      Orry Young thats interesting. Thanks for your input.

    • @CymInUA
      @CymInUA 4 роки тому +1

      Aye but if there was ever a time to play it, it was on the 50th anniversary, surely?

  • @MeanMrMustard85
    @MeanMrMustard85 4 роки тому +1

    Some very good points

  • @augiedoggie
    @augiedoggie 4 роки тому

    Your video is spot on as usual

  • @GustavoRSantos
    @GustavoRSantos 4 роки тому +1

    I have a question. Should I have a Speedmaster Moonwatch on my collection? I have a couple of Rolexes but I was looking for a low profile watch to use on daily basis.

  • @haxonwax2006
    @haxonwax2006 4 роки тому

    Fantastic video bro. Look forward to being a subscriber.

  • @gmshadowtraders
    @gmshadowtraders 4 роки тому

    It's so hard to fuck up that royally, but hats off to Omega, they outdid themselves this time. Incredible.

  • @rockon21ful
    @rockon21ful 4 роки тому

    Another stellar video!! Funny how Omega has to put that this new watch has 18K white gold indexes and hands, don't all Rolex watches have white gold hands and markers? Anyway a platinum Speedmaster does nothing for me even if it sports the 321, your right just give me the hesalite with the solid moonwatch caseback model and I"m good to go!

  • @timothythomas1626
    @timothythomas1626 4 роки тому +1

    Well Said.

  • @desferris7370
    @desferris7370 3 роки тому

    great insight 👌

  • @phmwu7368
    @phmwu7368 4 роки тому +2

    KISS - Keep It Simple & Strong... the Gold 50 years Apollo 11 Speedmaster was spot ont but who ever came up with Aldrin's butt on a Speedmaster subdial ??? Omega team lost a great opportunity to bring out a superb 321 SS Speedmaster chronograph !
    Then again... de gustibus non est disputandum... Maybe for 50 years Apollo 13 ?

  • @garywilson3904
    @garywilson3904 4 роки тому

    Quite simply well said

  • @bricksteele7806
    @bricksteele7806 Рік тому

    I love watching this guy. Despite owning both an Omega and a Rolex, a part of me is rooting for Omega - as it was my first love.

  • @Harry_16710
    @Harry_16710 3 роки тому

    Lots of (accurate) thought in this one. I would've volunteered to be the "regular guy" holding the 321 Moon watch. Great video...I liked and subscribed. ☺️

  • @mcclechinois1213
    @mcclechinois1213 4 роки тому

    You hit the nail on the head! Omega really missed the boat ...! I owned four Omegas, back in the 60’s, oddly never a Moonwatch! Holding on to the ‘69 Seamaster Cosmic as the last one my dad got me.

  • @ImagePlay1
    @ImagePlay1 4 роки тому

    I know it’s in a different league and quartz is a swear word, but Bulova did an interesting thing with their ‘moon watch’. Dave Scott, commander of Apollo 15, wore his personal Bulova on his third EVA after the hesalite crystal of his Omega apparently popped off. As you said in your video, you can’t have a watch that’s been to the moon, but it’s not because the astronauts have them, it’s because they’re government property. But Dave Scott owned his Bulova and in 2015 auctioned it off and got $1.65 million for it. Bulova, realising they had marketing gold on their hands, brought out a (somewhat inflated) homage to the watch. Unfortunately it’s quartz, but a highly accurate quartz (10 seconds a year) and it’s actually quite a nice watch, and around £400. My point is, as you’ve made clear, they saw an opportunity and made the most of a nice story. Omega have totally dropped the ball with this one. Great channel btw!

  • @stoned466
    @stoned466 4 роки тому

    Interesting rant, I've just subscribed to your channel.

  • @TheGearPeddler
    @TheGearPeddler 4 роки тому

    That Speedmaster ! Nice Man.

  • @patrickiredale4359
    @patrickiredale4359 4 роки тому

    Spot on! At the risk of repeating the sentiment in the previous post, Omega should employ you as a brand consultant! I love a good rant too by the way.😎 You have now also said ‘like and subscribe’ twice! 😂😂😂😂😂

  • @emptysea1137
    @emptysea1137 3 роки тому

    it's intricate how watches aren't just watches, and very well explained. It's buying into a myth. We want to be lied to, that's the thing.

  • @darrenmillward6299
    @darrenmillward6299 3 роки тому

    I'd definitely have one of those, that would be very cool

  • @brucecameron7172
    @brucecameron7172 4 роки тому

    Good one mate

  • @paulyoung4392
    @paulyoung4392 4 роки тому

    Great video..... I hope you have wrote to the Omega big wigs and explained this?

  • @WEEKERD
    @WEEKERD 4 роки тому

    You sir are a hero ! You should be CEO indeed ! Brilliant 👌🏻👌🏻👌🏻

  • @brianlloyd4796
    @brianlloyd4796 3 роки тому

    I have the first Omega in space as I don’t believe they landed on the moon!!😂😂 Great video, love the channel👍

  • @MCFCTheMadHatter
    @MCFCTheMadHatter 4 роки тому

    Well done TWC! Maybe Omega can execute on your idea (a very pragmatic and business savvy one at that) for their 75th anniversary edition? Perhaps spending another 25yrs in the shadow of Rolex will be enough time for them to reflect on the massive opportunity that has passed them by...

  • @oceanbeliever681
    @oceanbeliever681 4 роки тому

    Yoda of the watch world lol what’s your favorite dress watch? I’ve had various Omegas and always get rid of them. If I were to buy yet another Omega which one would you recommend?

  • @My_Work_Here_is_Done..
    @My_Work_Here_is_Done.. 4 роки тому

    Great video. I liked and subscribed (but only because you didn’t tell me to 😂😂)!

  • @bobbreadmore4416
    @bobbreadmore4416 4 роки тому

    Sorry Irish Guy, just found this, gotta say, well said. I agree 100%, maybe Omega should hire you on an interim basis, you make a lot of sense.

  • @JM-yb2po
    @JM-yb2po 4 роки тому +3

    Those fools from Bienne got to see this

  • @salcarnelos4711
    @salcarnelos4711 Рік тому +1

    ….and then they made the “Ed White”🙃

  • @sergebernard
    @sergebernard 4 роки тому

    completely agree

  • @ga9d
    @ga9d 3 роки тому

    Completely agree. A huge missed opportunity.

  • @chelious1973
    @chelious1973 4 роки тому +9

    I don't see Omega struggling? Where is that coming from? They have been a solid no.2 for quite some time.
    Your video is spot on though. They blew it with the Speedy 321. As they always do.
    Rolex is the best at marketing. And with their lineup. They keep it simple, don't change up their styles much. If its not broke, why fix it?
    Rolex pieces are iconic for this reason, along with their marketing. Buying Rolex at a premium, isn't very smart. Its a mass produced watch, same as Omega.
    Omega quality wise is equal to Rolex, but their movements are superior in my opinion. The amagnetic Co-Ax? Yet, you never hear about it? Omegas marketing is horrible.
    $60000 for a platinum Speedy is stupid. As is Omegas limited editions and endless models. They need to quit changing styles and models repeatedly. The Speedmaster MOM is iconic because it remains mostly unchanged.
    Great video. Just subscribed. 👍

    • @JTMarlin8
      @JTMarlin8 4 роки тому

      Omega rejected George Daniels' coax escapement until his patent ran out, and then adopted it was their own invention. That might work in other industries, but not in the mechanical watch industry that is mired in tradition. Omega: 2nd tier for life.

    • @chelious1973
      @chelious1973 4 роки тому +1

      JTMarlin8. Not so. They bought the patent off of Daniels for next to nothing. He wanted his invention to be worn by the masses and spent half his life trying to do so. Omega sent him a bunch of e'baunches for his workshop to develop the prototype. They worked together on it until Omega gave him the cold shoulder. After some time, Omega realized they couldn't do it without Daniels and brought him back as director on the project. He was at Basel with Omega to introduce it. This is all in the book" all in good time" by Daniels.
      ua-cam.com/video/rSzaViIzOm0/v-deo.html
      Patek tried to steal his work. Not Omega.
      ua-cam.com/video/wc-WE7Gv9Tc/v-deo.html

    • @JTMarlin8
      @JTMarlin8 4 роки тому

      @@chelious1973 Good info. Thanks for the clarification!

    • @chelious1973
      @chelious1973 4 роки тому

      JTMarlin8. NP. Check out the book. Danels lived a interesting life. The co-axial escapement sparked a resurgence in innovation in horology. Rolexes new synergy escapement is very impressive as well. Win for everyone. 👍

  • @bcdrummer1962
    @bcdrummer1962 4 роки тому +1

    Dude I was skeptical for the first 6-7 minutes, but you actually did convince me. Now I'm pissed at Omega as well :-) Cheers, you got my sub with an irrefutable argument - I've got a Speedy reduced and I'dve definitely bought the 321 just the way you talked about. Well done.

    •  4 роки тому

      Cheers man. And welcome to TTWC community!

    • @bcdrummer1962
      @bcdrummer1962 4 роки тому

      @ cheers back atcha, from Tokyo

  • @garyliow3963
    @garyliow3963 4 роки тому

    Totally agreed with your view, omega miss the boat..

  • @wqsnsr8
    @wqsnsr8 Рік тому

    Good points

  • @thomasbonass7239
    @thomasbonass7239 4 роки тому

    Great to see such quality content . Greetings from fellow Irish watch lover . Keep it up .comhghairdeas 🙂

  • @mikefry5704
    @mikefry5704 3 роки тому

    Great vlog

  • @Steve01362
    @Steve01362 4 роки тому

    I couldn’t agree more. As an omega guy, it’s unfortunate. I sub’d literally because of the rhetoric at the end. Hilarious and true. Great content bro. Keep it up.

    •  4 роки тому

      Welcome Steven!!!

  • @jonathanbailey3012
    @jonathanbailey3012 4 роки тому

    I think the thing is that Omega think about their existing customers, if they had done this then everyone with a 1861 speedy would have been a bit upset that they were now not worth as much as they were before. In other words they would have devalued the existing speedmaster.

  • @jimvonkropsberg399
    @jimvonkropsberg399 3 роки тому

    Agree!

  • @yetidh9
    @yetidh9 4 роки тому

    FYI the 50th Anniversary Moonwatch with the 321 is Platinum, not white gold.
    I have to disagree about Speedy owners going out and buying a 321. You might not be, but in general Omega buyers are very price conscious and savvy. They know that Omega will overproduce like crazy and they will be able to pick one up at 15% discount from an AD after the hype dies down. Most Omega owners/collectors who care about/want a 321 already own a real vintage one.
    My prediction for next year? Omega will reintroduce the 321 into the Speedmaster line. They will call it something like 'Speedmaster Moonwatch Legacy' and supply it with a massive box in the shape of the Lunar Module.

  • @thewatchguyinc.7429
    @thewatchguyinc.7429 4 роки тому

    You should be the EVP head of product development for Omega bro!!

  • @tangoalphapapa6756
    @tangoalphapapa6756 4 роки тому

    I’m exactly the same, as soon as someone says “don’t forget to like and subscribe, and hit the bell” (especially at the very beginning of a video) I switch it off 😂

  • @cristiandemirel1918
    @cristiandemirel1918 3 роки тому

    On the planet where I live, I can change the battery when the watch "dies", so basically my $50 CASIO Illuminator can "live" forever. In fact, I haven't changed the battery since 2011. I say that's pretty amazing technology!