How To Create Facebook Ads That Do Not Fatigue
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- Опубліковано 21 гру 2023
- 🏆 Have Nick Theriot Run Your Ads: www.theriotsolutions.com
💰 Have Nick Theriot Mentor You: theriotsolutions.com/innercircle
💸 Nick's Facebook Ad Course: www.nicktheriot.org/nexttierads
📸 Follow Me On Instagram: / nicktheriot_
SUMMARY OF VIDEO
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Hey! If you’re new to the channel, my name is Nick Theriot
I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!
In today's video...
How To Create Facebook Ads That Do Not Fatigue
In this video, you’ll learn the essential strategies to create Facebook ads that avoid the common issue of ad fatigue.
I'll walk you through practical steps to prevent fatigue and keep your ads performing at their peak.Whether you're a seasoned advertiser or just starting, understanding and managing ad fatigue is crucial for sustained success.
So, if you want to join me as I share actionable insights to optimize your Facebook ad campaigns for long-term effectiveness - watch the video!
#Facebookads #facebookadvertising #facebookmarketing
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-Nick Theriot
🔺Have Nick Theriot Run Your Ads: www.theriotsolutions.com
✅ Have Nick Theriot Mentor You: theriotsolutions.com/innercircle
Amazing video lad. You're my favorite youtuber
Thanks
Always love your information Nick!! I was laughing the other day because I saw your ad with the painting for stress. I was like hey that is Nick's AD!! lol. Then I started thinking to myself, "Damn, does Facebook think I am stressed?" lol. Love learning from you Nick!
LOL the algo knows it's audience
Thanks for the video Nick!
Welcome
Thanks for the video Nick! Normally I don't look at Frequency, thanks for sharing 🥰
Welcome!
Hi Nick, new to your videos and they're super helpful. just wondering - did you launch the painting product as a one-product store, or is it part of a wider catalogue of products, which you use to test for winners? Thanks!
It's part of a wider catalogue of products
@@NickTheriot thank you. I have one more question, with a product that is fairly low AOV like that, is it challenging to scale? I've always been taught that higher value products (above $100) are best for meta ads
Great video Nick, you’re awesome. If I change my niche and start no interest creative tests for a new product, will it take my pixel some time to rearrange to find the right audience again causing bad metrics initially, and if so is there anything I can do to affect that like point it in the right direction with a broad interest? Thanks again
Depends on the creatives, if you have good creatives day 1 can be good
Hi nick, watched your previous video yesterday and Im dropping my first collection for my clothing brand soon so I had a question. Im now building a strategy to market and build hype for the launch, I'll start running lead ads 10 days before the drop to capture the emails for early access and build hype, but do you recommend running this with a DCT campaign for the whole 10 days with different lead creatives? If so, how many creatives do you recommend I should test? And what kind of campaigns should I be running on the day of the drop and the days after?
Seriously thank you so much for the content and helping me get started with running ads bro!
I just do a regular campaign with one adset and put all the ads in there as I don't have time to test dct's. 3-12 creatives. On day of drop i just send sms and email to my leads I collected and i add the collection creatives to my main campaign
@@NickTheriot legend thanks bro 🫶
Hi Nick, really appreciate the way you put forward the information. I had few questions, please help me out. Once I have a campaign up and running and giving me good results, I then want to introduce new products to my store. Where do i put the creatives to test them. Create a separate campaign or just plug them in the main campaign?
Just put them in the main campaign
Thanks for the video Nick!
One question-do you day part/turn off your ads at night or let them run all day? Thanks!
I let them run all day
Hi, I watched your DCT testing video. I saw your 3:2:2 rule. I have one question. If we don't turn on DC and instead of this if we create 3 differnt ads in a adset , each ad with same 2 headlines and primary text. Will this work simillar to DCT ?
No, i would still do dynamic
@@NickTheriot I saw your tweet 😅.
Your videos are actually gold mine for me . Thanks for sharing all this knowledge for free .
Great stuff man!! Loving the channel. Can I ask though... if you have a single let's say female fitness product with a price point of $17 (non recurring), (excluding seasonality fluctuations) what can you reasonably expect to pay to acquire a single paying customer (on average) with an average FB ad that converts. $30? $50? $70? $100? Ignoring what the business would consider acceptable -- what would YOUR agency consider reasonable for a $17 front end female fitness product expect to pay on FB per purchase? Thanks!
Without knowing the product, i'll say $20-30 but i'm literally just tossing a number out. It's better to run ads to it and figure out the baseline then from there work on improving it
Hello I'm new to eCommerce so I'm doing the dropshipping model. For testing would you recommend interest testing or dynamic broad testing? What would you go with?
Dynamic broad
Hello Nick
Thanks for clearing all the doubts. This is 1k times better than the Meta ads reprsntv😂.
My question is, my website is an e-commerce. Why don't you recommend Google ads for an ecom store? Could you create a video on Google ads vs FB ads for shopify/ecommerce store. I am thinking of doing google ads also for my e-commerce but I have seen, hardly anyone talks about running google ads for shopify. Please tell me the reason.
Thanks
I do recommend google ads 100% . All our clients run google ads along their facebook ads. I just don't specialize with google, so i don't talk about it. I refer all deals to a guy
Nick, on broad targeting, for a $39 product and 1 ad per adset for testing (new product, new account), what budget is good pwr adset before deciding if to pull the plug? Is there anything that might signal pulling the plug beforehand (like maybe low ctr high cpc after x impressions)? Tnx for all the amazing info!
Watch this video ua-cam.com/video/NkwMv-HGOdk/v-deo.html
Hey im selling like watches and stuff, u think if i run mainly pic ads its fine as well? Or do i need videos
Professional photos that sell the vibe of the brand + watch
@@NickTheriot yh alright then im on the right path 👍 ty
Hey Nick, I am really trying to lower my ad frequences. How can we create broader appeal creatives and reach the new accounts for clothing brand? You always say creatives create their own audiences around the ad. In the problem solving products we can change the messaging and target different awareness levels. But with clotihng brand we dont have any chance to do that because its mostly product aware. I am even thinking to do audience testing :)
You can still create broad appeal with the same level of market awareness, you don’t need to go to problem aware.
This is a great place for my mentoring, as it comes down to your creatives not being liked by many, so it comes down to creating better
thanks for the videos. one question can I target top5 countries in one campaign since the product is selling good there
I personally prefer one country pr campaign, as i do a shopify store in native languiage + currency to each other country
Thank you! Can we make stragety A+ campaign like only one CBO campaign. 1 A+ campaign and 1 ad set is winners and every week new adset for test?
No you can't, as you can't create additional A+ adsets inside an A+ campaign
Hi nick, My best ads Always go over 2. Frequency, is it able to scale?
As long as cpa is still hitting, then let it run! But if you're struggling to scale spend, then it's likely due to frequncy
hey nick thanks to you its been 2 months and i made 16k revenue. my products are for the skincare/acne market. So i make creative around that niche. and it seems to work well but i cant scale pass $250/day. turns out my frequencies are above 2 in the last 30days. But this kind of confuse me cause i isn't acne/skincare a big enough market? why is fatiging so fast, even though i did run only on ig not on facebook
Amazing work! It's your ads that need to be improved, the market your targeting is fine, but either your creative or how you worded your messaging is not appealing to a lot of people
@@NickTheriothmm really huh cause i thought my creative are really good cause i lewrn from your hook videos. Calling out the right audience and giving benefit. But the problem just seem to be about the frequrncy right now. Its like 2,5 in the last 30 days😭. Although i do notice lower frequencys in video ads that start the hook with wider audience and introducing it mid video instead of creative that directly call out the audience and benefit.
Hi Nick! If a DCT is very profitable but isn't taking up majority spend would it be a bad idea to increase minimum DSL for the adset slowly or just to turn off the DCT and move on.
Thank you for sharing amazing content yet again 🙌🙌
I would turn it off and move on. UNLESS it's helping overall CPA
@@NickTheriot if it's not receiving spend, safe to just leave it on? like less than $1 spend
@@jonathan.kizukahow about turn off others in half or 1 day and seeing the spend of that really good dct? Still, lower spend has good cpa but increasing in spending may be a different story. Would love to see you test and share
Hello. How can I get admin access to a shared app in Facebook?
The person who shared it with you, needs to edit sharing permisions
🔥🔥🔥🔥
Thanks!
On the ad set level, are you using the “Original Audience” setting or the “Advantage+ Audience” setting?
On the ad level, do you Turn On or Turn Off “Multi-Advertiser Ad”?
Original audience and multi ad on
@@NickTheriot thank you so much :))
Watch your videos and have good mindset of research than before. However, it seems like I cannot find good ads as yours quality in med spa industry to refer to
Need to identify what error your making in your ad creation process. I would do more research on the ads med spa's are running and replicate those
Can we do 2 copy 2 headline and 2 creatives if we don’t have 3 creatives as videos?
Yes
@@NickTheriot Thanks Nick!
bro said im no expert
yes i did
Hey Nick! I am new to the journey of dropshipping. I made my first ad and it didn't convert AT ALL. I come from sales and bartending, so I thought I knew what I was doing, but I'm down $100. Would you like to review my first ad/website for content?
Check out this video ua-cam.com/video/bJGPHlg-LkQ/v-deo.html
You contradict yourself with this video. You say that people should tailor their creative and their message to a certain persona and now you claim that you should talk to everyone with this issue, nonsense
You can still tailor messaging to a certain persona, while appealing to a large enough group of people.
You choose a customer persona that is broad enough, but also speak directly to that persona.
It’s not nonsense, it’s how Facebook works best (because they have years of purchase data and highly advanced machine learning which is designed to get better at showing your ads to relevant people).
Why did you have to end your comment with.. "nonsense"?... That really shows the kind of awful he@rt you have gat
Nick Theriot please help with my ads
Click one of my links so I can help
Hello Nick, thank you for the wonderful information
What is the best way for a new firing Pixel and how much time does it take for results to become constant and increasing, how much do I have to be patient at the beginning 😂
Welcome! Depends on how long it takes for you to find your first round of winning creatives
Thanks for the video Nick!
Welcome!