When To Turn Off A Facebook Ad In 2024
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- Опубліковано 6 жов 2024
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SUMMARY OF VIDEO
***
Hey! If you’re new to the channel, my name is Nick Theriot
I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!
In today's video...
Here's When To Turn Your Facebook Ad Off (2024 Guide)
In this video, I'll guide you through the crucial decision-making process of when to turn off a Facebook ad in 2024.
You’ll learn the key indicators that suggest it's time to optimize your Facebook ads, whether it's tweaking targeting, adjusting budgets, or revamping creatives.
Understanding the signals that indicate ad fatigue or diminishing returns is essential for maintaining a successful campaign.
So, if you search for practical tips and strategies to help you make informed decisions on when to pause or optimize your ads for maximum efficiency and return on investment - watch the video!
#Facebookads #facebookadvertising #facebookmarketing
***
-Nick Theriot
Not too many people out there answering literally every comment. Fair play mate 👏
Thank you for noticing!
Awesome video Nick 🚀 I'd like if you could answer these questions:
1. In some of your recent videos, you said you're excluding 30 days purchase audiences in the DCT & Winners ad sets level, do you still do that? When is it recommended to do so?
2. What about the winners ad set? When you find a winning DCT, do you copy the best post ID from that DCT to the winners ad set and leave them bough on until the winners ad set gets the majority of spend and than turn off the DCT, or do you just leave the DCT on and don't have a winners ad set at all?
3. How many DCTs do you test at once when starting with a fresh ad account?
Thanks alot!
1. Yes
2. I’ve been just leaving winning dct’s on this year
3. I have a couple videos on the channel for starting a fresh account
@@NickTheriot Thank you! Love your content keep it up 🔥
Great value as always 🔥 would love to see a full video on the charge from main adset to no main adset like you mentioned in the vid 🙏
All i do, is not move things to the main adset lol there's nothign different, just not moving them and leaving it on
@@NickTheriot I see, when you mentioned "that's for a whole other video" I thought they might be more to it, unless I just misunderstood, but I appreciate your response as always
@@NickTheriot does that mean that we leave winning ads on in whatever ad sets they are?
Nick I love your content, nobody gives as much values as you imo; just started applying your strategies to my business and hope I get traction to the point I get to work with you :)
Thank you!
Just to clarify - you move the winning ad to the "Control" ad set and keep the DCT winner running at the same time.
Then you launch 1 to 2 new DCT's in your campaign a week.
How many ads do you run in your control adset at a time? When do you decide to turn off the winning DCT and let it run only in your "control" ad set
Correct, as many winners as I find
How many ad creatives do you recommend to have within the main adset?
As many as i have that are winners
Hey Nick curious as to why you'd want to "beat the existing winning" creative especially in a CBO where a new "winning" creative would take spend away from something that was already working so well?
Wouldn't that just reduce your creative diversification? What if that winner was producing other down-stream results in the channel mix?
Wouldn't you want as many high-spending, profitable creatives as possible? On the flip side, do you test for false negatives? Looks like you spend a great amount of time building out the creative. Is one DCT that doesn't work enough statistical significance to rule it out? Or are you testing it multiple times?
Just wanting to learn! Thanks for the videos!
Beating the existing winner allows me to 100-200% increase in performance, my focus is what moves the needle the most
Having ads that just add 5% impact doesn't really do much for me.
hi nick, great content.. i have question if i turn off or turn on based on time., Will it affect performance? thanks nick
Depends on what time is
Thanks for this! Should we increase budget while in the learning phase? Or Just once it's out of learning already?
Immediately
Hey Nick, I’ll paint the scenario:
- Account does not have any winning ads
- Tested 2 DCTs one was getting a little above breakeven roas (left it on turned off the other)
- Next week tested another 2 DCTs. The 2 new ones did not get enough spend. The old DCT is getting all of the money practically, but the CPA and ROAS are terrible
Do I turn the one with more ad spend off because performance? Or leave it on because Facebook is giving it most spend?
(These are the only ads currently live in the account, only the one with most spend and the other 2 tests)
Leave it on and focus on beating it each week
Great video i tried the dynamic approach for the first time to you advantage audience, placement. Do you approve of this method?
I do dynamic + avantage placements
So we are a theater, and we had great results the first 8 days of our campaign, then someone pointed out that our videos had the wrong year on the end screen graphic - it didn't seem to be impacting the sales, but I know someone somewhere will not buy based on that error. So I made the difficult decision to fix the creative across the board. Restarted the campaign and it's stopped converting. It reset the learning. I think I am pre-maturely panicking, but should I do anything, or just give it a couple more days? It's only be 44 hours since the fixed creative started. And we are getting clicks comparable to a week ago. Should I wait? I don't want to mess anything up.
Give it a couple more days to weeks
You mentioned that you don't move DCTs that performed well to winning ad set anymore and you rather just leave them on - why is that? Any video of yours that dives into this concept and general management of ad accounts? Thanks in advance.
1. Sometimes the dct was not taking off in the winning adset
2. Recent fb bug that makes it harder to extract post id's
Will there be a video of you explaining why you leave dtcs on and don't move them as a single ad to the main adset?
Sure I can film one in the upcoming weeks. Nothing has changed i just don't move winning dct's to the main adset. This is due to facebook having issues with pulling the id right now + not all ads would take off in the main adset. Now I just leave 3 winning dct's on + 2 testing dct's at a time
Hey Nick, This is so helpful 👍👍👍 Thanks!
Welcome
hey Nick, thanks for a great video
I've heard that forcing spend on a DCT can make it perform better and make you miss fewer potential winners, since it's forcing facebook to use more resources to learn + optimize an initially poorly performing DCT. I've heard this recommended to people on a lower budget (50-100/day testing) whose poorly spending DCTs will only get 10-20 spend for the whole week, giving little resources for it to optimize.
From a high budget perspective, I can see why your method might work (even a poorly spending DCT will get at least 100 in spend during the test period, giving it enough resources to properly test).
What are your thoughts on this?
I'm not against putting a $5-10 a day min spend
Whar would be an ideal setup from testing dropshipping/brand products, not budget but also not overspending. When should I kill campaign or how much ad spend to test (you did mention in other video 3x the product price to be sure or something along those lines...)
ua-cam.com/video/vDtS3g0Eoqc/v-deo.html
Just to check Nick, in the main there s always going to be more and more ads coming right? As long as they are winners
As long as they’re winners yes
@@NickTheriot thanks brother!
Hey Nick! Since you're not adding ads into main adset, has your strategy changed for starting a new ad account/product? It was to just load up NON-dynamic ads to find the initial winning concept if I'm not mistaken...
Nothing changed for a new account, still doing a bunch of non dynamic ads, then transitioning over to dct's. Just not adding winners to main adset.
Hey Nick, great video as always! I have two questions, hope you can answer.
1. Do you turn dynamic creative on in your main adset?
2. Do you have Advantage+ audience turned on in your main adset and in your DCT's? or are you using original audience in the adsets?
3. Is it correct that you do not recreate winning ads in the main adset?
I have a new adaccount that is active for almost two weeks now with dayly spend of €100,- broad targeting only the Netherlands.
1. No
2. No
3. Yes
When I move over winning ad to main, do you keep both of them running in the main ad set and in the successful Dct ad set? If so, for how long ?
Until the ad takes off in the main
Hey Nick, quick question on ad performance: If we're not seeing a good CPA after 1000 impressions, is it better to turn off the ad, or should we let it run longer in hopes of improvement? What’s your take?
Yeah you can turn it off after that, esp if it's been atleast 3 days
Thank you very much, it's great all your content. I only have two doubts.
1- Don't you exclude retargeting audiences?
For example, if I first have a registration page, and then a VSL.
Do I have to exclude those who registered?
And create another retargeting campaign for the VSL.
2- After I test the DCT and find a winner, I move that ad to my winner ad set, and leave the DCT active?
I would appreciate your answer, and thank you very much for your content.
I would just exclude purchases
@@NickTheriot Thank you very much for your response.
In that case, would you add the retargeting ads within the same CBO, for people who registered and didn't see the VSL?
Or would you just not do those ads, and just do registration to form?
Because I had the doubt that people who already registered will see my registration ad again.
I would appreciate your answer.
Thanks!
Nick, how often are you pushing new creatives at ad campaigns? (on average) Are you uploading new creatives weekly? monthly? every 2 weeks? What do you normally do?
Weekly
If you have multiple products, would you create separate campaigns for each product, or would you advertise the products in different ad sets within the same campaign?
Sometimes different campaigns, sometimes all in the same campaign, just depends on the scenario. I also always try to focus only on one product
For starters, how much can i set as the budget campaign for someone with low budget ?
Whatever you can spend for 30 days without turning it off with no results
Hi Nick, great content as usual! Should I run problem aware and most aware (ex. product on sale) ads in the same campaign?
I do
Do you look in triple whale for scaling Triple Attribution or Total impact?
Total impact
How do you create better ads? Thats the hardest part
Improving your marketing skill set and better understanding why good ads work
So right now I was testing a product and it is working good but I wanted to schedule it back for tomorrow but when I turned it back in at 12 am it spent 10% of the budget in 40 mins, I know it's working good but I want it to spend in the morning, so what's the solution?
Just let it run for a few days and it'll average out
But how many ads can you have in the winner ad set? Surely, you can't have 15 ads on in the same ad set, right?
We have some accounts with over 40+ winning ads live, that we've been doing this for over 2 years on. It doesn't matter, as long as they're winners. That is the key
What’s the deal with Facebook given it’s spend to a DCT that doesn’t perform well?
Facebook prioritizes the user experience, not purchases. Secondly, the other dct's may not work great at high levels of spend.
Hey Nick,
Based on one of your comments below, could you please clarify if possible. Is there a main or winning ad set still or don't even need one anymore? Just leave DCT on and that's the extent of it?
I just leave the winning dct's on
@@NickTheriot Thanks man!
why start it at midnight?
All ads start at 0
Hello im tern off my ads but Running my balance in tern off ad how to stop my balance using
Chat with fb support
@@NickTheriot Link please
I am running facebooks ads for last 1 month for 1000 INR daily budget and getting 3-4 sales daily
but recently (4 days back) I increased the product price by 100 INR and
Day 1 - good normal sales (3-4 sales)
Day 2 - 7-8 sales 🤯
Day3 - No sales at all
Day 4 - No sales
What is happening , should I wait more ?
Just decrease the product price back to what it was
@@NickTheriot what if I want to keep the new price only ?
should I create new DTC and turn off current ?
@@NickTheriot Hey Nick, I agree. Because it is an Indonesian shopee, there is one big promotion day and two small promotion days every month. In January, because the price of advertisements returned to the original price and the date of the next promotional price reduction was far away, the ROAS advertising effect declined sharply. However, as long as the promotional price is restored, ROAS will basically recover. At present, I have combined your and my methods: yesterday's and today's data did not reach the target ROAS, and the budget has not been adjusted in the past three days and today, and the budget has been reduced by 20%. Yesterday and today's data both reached the target ROAS, adding 20% of the budget. I started from spent $100 per day, and now I am spending $1,200 per day. Because the Jan GMV target growth is too large(Jan need to spend $1800 per day to achieve target GMV), although some creatives have limited potential, as long as the DCT have won within a short period of 3 days in the past, I will also create a separate small-budget campaign for this DCT adset winning creatives to superimpose the account budget. There are also some DCT test adset that have achieved the target ROAS. Although the spending potential is limited, I do not close it in CBO to optimize CBO content (currently CBO contains 4-6 DCT). Stack campaign & budget is a bad way? For a new Vietnam account, I am considering whether to create a main winning adset because the landing page is shopee and the advertisement does not have a Post ID. It is difficult to activate the advertisement of the main winning adset, but considering the richness of the account material content and Indonesia's past success Case in point, I'm hesitant to refer to your new approach: not creating a main winning adset. Hey Nick, can you give me some advice?
Hi! I hope you see this comment. Currently on day 4 ($20/day) spend … no conversions yet, still in learning stage but my video ad has higher spend… so should my question is should I still cut all ad sets since I haven’t gotten a conversion yet ?
I would be looking at rolling out your next round of creative tests, you can turn them off
@@NickTheriot Thank you! So keep the campaign but cut the creatives ?
@@NickTheriot I also realized when I had broad targeting but specific states I received more conversions than when I have just United States. But I’m scared to adjust my ad campaign
Hi Nick - should you ever turn off old previous winners? Some of my old previous winners are not meeting target some days and other days are meeting target, would you turn them off?
Depends if that old previous winner is hurting performance and whether or not we have new ads beating the old winner
Hey there Nick! For the Ad Set level 4:56, do you let DCT in accounts that spends below 1,000 to run for 7 days before making a decision? Or would 3 days be sufficient to make a decision
3-7 days is what I like to look at
Curious what your answer would be to these two questions: (1) Do you use advantage+ placements, or manual? (2) If a business has thousands of products and runs 7-day sales 5 days a week on a specific product per sale, would you capitalize on the sale offerings and schedule an adset to run 7 days per sale, or throw that under the bus and just run continuous ads on the main products (not capitalizing on the sales) and try scaling with DCT's as per usual? Considering testing both.
1. I use AP
2. I would just focus on ads continousely for the main products and use email / sms for the sales
Hi Nick. Thanks for the great content. How many dcts you let on with 100$ per day until you finde the winning dct. Even if you dont have sale, especially at the begininng with a new pixel, new ad Account, completle everything new.
Thanks for your great content
2 at a time, pr week
Hi Nick, when you get a new winning adset that is performing better than your current winner, do you turn off the old winner and just keep the new one? or let them run simultaneously
I'll let them both run
What is DCT?
Dynamic creative test
Hey mate! great content as usual - do you turn on multi-advertiser ads at the ad level?
Yes I do!
Hi Nick, I am starting out in FB ads and I have hired FB ads Specialist for my brand. Currently, we have £100/day and we have ran for 6 Days (£600 so far) with 1 Sale. The Ad is still showing on Learning Stage, and many times, I hear people say to give facebook enough time, on the other hand, people also say if you are not making any sales for the first 3 days, its probably time to change your Offers, Ads etc. Hence, my question is what metric do you use at the initial stage to find out if the Ad is going to work (Like Kill Switches - For Eg - 100 Outbound Link - No Sale - Turn off the Ad ). Thanks
Full video here when to turn off an ad ua-cam.com/video/4Xqx3jQjSog/v-deo.html
Hi Nick!, great video as always 🙌. I have a quick question. In my niche, carousel ads works super well, but I can't use DCT with carousel, what should I do to test variations in my ads?, what structure would you use in this case?
I would just use a regular adset then vs. a dynamic adset
For beginners which business model do you recommend most?
What are my options?
@@NickTheriot Dropshipping, Service Agency, Copywriting. My only concern is my english level is A2 (which is bad) so if u say agency or copywriting i can only do for turkish clients.
Nick, so in the main asset with winners you duplicate the dct to the main adset? Or you just put it there manually?
Lately we’ve been just leaving the dct on and not worrying about main adset
Appreciate the value Nick, Quick Q, for DCT what if you have a IG story ad in 9:16 ratio and also a feed ad in 4:5, in the settings you can’t assign the ad to that specific placement so it’s showing a 9:16 ad on the feed and the text is cut off. Do you launch a separate DTC if the ads aren’t the same dimension?
I just make it all the same size of 4x5
needed this
Happy to help
Nick, when I move a DCT into my winning adset, the ad performance decreases a lot. Why this happen?
And the learning phase starts over again
I don't see any correlation around that, unless the post id you're moving over is taking majortiy of spend and not converting. I don't care about the learning phase
you mention that you go for one campaign per business objective. let's say there's a ecommerce brand with hundreds of products to advertise, do you create a campaign per product or not? if not, then how do you manage having multiple ads per product?
I just focus on the main 2-3 products that drive majority of sales
How many Adset DCT do usually have? I'm a bit confuse of "make at least 2 DCT a week". What do you mean by it, on Adset or on creatives?
2 adsets and each one has 3 creatives in it
I appreciate the value here. If you could please answer this question that would be very helpful. My concern is that lets say you have an ad with 500k views, 100 comments etc, performing very well. You make your new DCT with new hooks based off that winning ad and launch. It doesn't get a lot of spend but still is performing well. How does it make sense that a brand new ad would get 30%+ campaign spend when competing against an already winning ad with tons of engagement? Thank you!!
Facebook does not care about existing engagement. If it doesn't get alot of spend but performing well, it comes down to, is overall CPA being lowered due to it? IF not, i turn it off and move forward
Thank you for the reply. Adding onto that, why does facebook not care about existing engagement? Not necessarily the engagement from the past but due to the existing engagement people are much more likely to watch the video, go to the website etc. Its like a tik tok having 1m likes vs 1k likes. How much more likely is someone going to watch the video and engage with it due to the previous engagement\legitimacy behind it. Does that make sense? Thanks for the help brother.@@NickTheriot
Hey Nick. Again, thanks for the content! I have only just started using your DTC broad targeting method. I now have the 1 sales campaign with 3 DTC ad sets testing and have found 2 winning DTC combinations. Are we still moving the winning DTC combination into a Winning adset for 2024 or just leaving them?
Thank you.
Welcome! I've been just leaving them on
You said you don’t transition DCT’s into winners anymore? What video goes into that?
Haven't made a video on it, but litteraly just don't move winning dct's lol It's not much to make a video on
Other than an ad set with too high a CPA, is there really any need/reason to turn off a DCT ad set? If FB has already decided not to spend on it is there any harm in leaving it on? Other than decluttering I guess.
Yeah mostly just for decluttering
Hi Nick, just checking if you still use the main broad winning adset and keep adding ads with their winning creatives? Because i remember you mentioned in one of the video that you just continue to let the winning adset running instead of turning it off even after you add the winning creative in your main broad winning adset
I leave it on for the accounts it still has winning ads performing and other accounts it's all winning dct's
Thanks for the video. I'm very much new and learning a lot. A few questions:
1: So, if I choose images for a DCT ad set. Would you have 3 completely different image ads? Or 3 of the same image ad all with 2 headlines, 2 body, etc?
2: With that winning DCT ad set... when you decide to move it to the main ad set... are you just recreating the best combo in the main ad set? So that ad is duplicated I suppose? One in the original ad set and one in the main ad set?
3: If you're wanting to do a TOF emphasis, do you exclude your customers audience? If yes, any other exclusions? Like Facebook page likes, website visitors, etc.?
Thanks again!
Welcome!
1. 3 different images with the same text on each one
2. i just been leaving the winning dct on
3. you can exclude previous customers, the real reality is you need to make creatives that appeal to a cold audience
Thanks!!
bro.. great stuff but would be awesome to know what's working in January 2024 as everyone I speak with is saying its never been this bad. Ourselves we are seeing 50% higher costs when compared to the last 3 Januarys
Need to focus on building creatives around desires for money, weight loss, and vday, as that's what is on people's mind in jan
so you dont transition winning dct adset into the main adset anymore? what’s the reason for this?
Winning dct's werent getting spend in the main adset, so i was leaving the dct on anyway, so it just made since to embrace leaving them on
Hey nick thank you for your content.. i have a question.. i started a cbo compaign about jewelry.. i targeted women but i still showing that men also show the ads (big audiance) is this normal? thank you in advance ❤
If you targeted women inside the adset, it should only show to women
Hi nick love your content! Thanks a lot for sharing valuable information! I have 2 questions please, do you scale up 20% or decrease 20% every 3 days depending on the ROAS or you do scale or decrease everyday? And if you do everyday scaling or decreasing doesn’t that actually harm your ads stability and adaptability when it comes with the algorithm? Best regards.
I have a full video here on scaling ua-cam.com/video/WrFSEVv_lZA/v-deo.html
What if a new DCT ad set gets majority of spend but has awful CPA etc? But the original bro ad ad set has a much lower CPA but less spend? Would you turn off the new DCT because it is not hitting KPIs even if it got most of the spend? Thanks as always Nick!
If CPA is awful, then yes I would turn it off
Hi Nick, i love your videos and they helped me a lot. I found that when i turn off my campaigns in certain hours i get better results. do you do this as well or never turning any campaign off?
I never turn off a campaign
@@NickTheriot what’s the reason?
You said to turn off an Ad creative if it doesn’t get spend. What if cost per result is 70% lower but it just doesn’t spend in that asset ?
It shows to me that this doesn't work at scale.
Nick, thank you for the great content. If new DCT gets a lot of spend and CPA improves, you said to move winning combo over. Does that mean editing the creative on the 'original' ad set or do I simply duplicate the ad under the new winning DCT and paste it into the original ad set? Thanks!
I go over that here ua-cam.com/video/RdNw_p793w0/v-deo.html
@@NickTheriot Thank you!!
Hey Nick please move your facecam to the top right hand corner or make it much smaller. It often cuts off stuff in the background
Thanks for the feedback
Great value as always.
As you’re not transitioning dcts to main anymore, so how many winning adsets you’re running on parallel?
We’re supposed to run 3 at a time? Can we exceed that now?
Thanks!
I usually keep about 2-3 running, always the top by spend. We have a couple accounts spending $10k+ daily in one cbo, with 4-5 dct's running that are strong winners
Means when a new dct beats the old winners. You’ll turn off the least profitable, and continue with the new best of 3?
Btw thanks for all your efforts. We love your content and we have grown so much after implementing your workflows. ❤️
Hey Nick this video came at a perfect time, thanks!
Glad to hear it!
Hi Nick, thank you for the great content, I have watched the video of when to scale, but now I got confused can you please connect the dots, so what do we do if there is an ad set that didn't perform well for the last 3-4 days do we scale down it with 20% if it's not at hard deck or leave it and dont decrease spent or turn it off as you mentioned in this video?
Yes if it hasn't perfomed well over the last 3-4 days i'll scale down
Hey, Nick. Facebook gives the same ad set a new audience every 24 hours. So turning off an underperforming ad set today means not giving it a possibility to show some good results tomorrow with a new audience.
Please share your opinion on that. 🙏
that is false
@@NickTheriot Thanks a lot for your reply.
What do you think about creating multiple ad sets inside of one campaign when using cold targeting?
The idea is that each ad set gets a different audience. So when a certain ad set is underperforming we switch it off. Meaning we weren’t lucky with the audience Facebook had chosen for us for that particular ad set.
The official recommendation from Facebook is to decrease the number of ad sets to avoid auction and audience overlap. However, a lot of advertisers are still creating a lot of ad sets.
I am super curious what’s the right approach. Hope you can share your thoughts on that. 🤔
Hi Nick!
Great video! Thanks for all the insight 🙌🏼 I wonder if you could share some advice regarding making new campaigns as I had to create a new campaign due to DCT testing.
I recently ran the DCT tests on a lead gen campaign for a client (counselling clinic) however I was not able to create a ad set with dynamic creative ad setting ON as my main ad set had dynamic creative off. Facebook kept showing me an error and it kept saying that all ad sets must have the same optimisation settings. My main campaign was bringing in the wrong leads so I really needed to run that DCT to test out different creatives. So my only option was to create a new campaign and run the DCT in there. DCT was successful as I managed to find the right service to promote by targeting via Creative but was just wondering if there was a better way to handle this situation instead of making new campaigns and beginning the whole learning phase again?
I would just keep building out that new campaign that allows you to run dct's and scaling it up
@@NickTheriot and whatever winner ad i get just leave on, delete the losers, replace them with new tests within same ad set, and just repeat the process? Just wondering as I know you like transferring the winners to a separate campaign but wonder should I do the same in my scenario🤔 (thanks so much for all the insight btw)
Hey Nick, is 3 days still enough to determine whether a DCT is a winner or not. (I'm spending $120 on ads). But I want to move fast and scale and waiting 7 days is a bit long.
7 days would be ideal, but 3 days is the min i would recommend
I noticed that you have so many ads under your adset, I thought 3-5 ads per adset was recommended, do you launch them all at the same time? Or do you launch new ads while campaign is still learning?
As i find new winning ads, I add them in there
Hi @nick , how do you handle a long holiday like in my country Tet, usually off 10-14 days ( Shipping service off, every thing off)
Just scale down
Hey nick, if i want to test 3 diffrent videos, do i put them in one dct ad set or do i create 3 ad sets?
You could put them in the same
Hi Nick, greetings from Brazil. I've watched some of your 2023 videos. I don't have a main adset yet, so today I made a DCT to start. Should I still move the main creative to the main adset after seven days (because you mentioned in the video you don't do this anymore) or just leave it in the DCT and try another DCTs after 7 days?
I just leave the dct
Hi! Really nice video as always.
Do you use different campaign objectives as well? For example: lead gen campaigns, if yes they are in a different campaign but the strategy remains the same 3:2:2?
Is it meaningful to have more campaigns with different campaign objectives in the ad account especially when the product is high end. Thank you!
I do, but it just depends on what's the reason for other campaigns
Thanks Nick, and the strategy témái a the same? 3:2:2?
Nick, what if a new DTC takes the majority of spend from the current ad but doesn't yield the results . I had an ad going where it was chugging along nicely, had a few purchases and then i introduced a new creative in a new ad set and it took all the spend but got zero sales. Whats up with that?
I would just turn it off if overall performance did not do good
That's exactly what I did@@NickTheriot
Hi Nick hope youre doing well! Quick question mate - (Not sure whether its appropraite to ask you this) but what makes fb ads superior over tiktok ads? Perhaps you could do a video outling this? - Also have you ever advertised on tiktok or would you ever recommend someone to advertise on that platform? - Thanks Nick :)
Def can do a video on this! Personally never used it
Hi Nick! Love your contents! I'm learning a lot. Just a quick question. Do you scale the campaign? Or do you add budget on the campaign or just leave it at $100/day only?
I scale the campaign! Full video here on that ua-cam.com/video/WrFSEVv_lZA/v-deo.html
@@NickTheriot Thanks a lot on this!
What is dct?
Hey , I am just starting webinar and online course selling. One winning ad creative can stay a Winner for how long ? Like , once I see that particular ad with particular audience and interest is performing really good , then for how long I can let this campaign run and run and expect it to yield result ?
It's different for everyone. I have some winning ads that last a week and others that last years.
right on time with this video, thanks :D
Glad I could help!
I am running a T-Shirt POD store, and I have more than 50 designs to test. Should I stick to one DCT campaign and test different designs at the ad level, or should I go ahead and try multiple DCT campaigns? (The ad account is 2 years old, and I am consistently running ads on it.)
I would do one campaign and each dct being 3 creatives, with each creative a different design
How can i work with you to scale my business?
go.theriotsolutions.com/book-a-call-page1628784635115
Great stuff as always Nick. Couple questions:
How do you test carousel or collection ads? Do you take winning DCT images and throw them into a carousel in the scaling ad set?
If you have a DCT image that is a 4:5 or 1:1 and it crushes, do you create a new ad in the scaling campaign with the story size included or do you just import over the winning combo without the story size?
I just import over the winning combo without story size. For collection / carousel, i'll just do a regular adset
@@NickTheriot But when importing it, do you still add the story format for that ad?
You say you don’t transition good performing DCTs into the main asset anymore. Does this mean you keep good performing DCTs separate even if you have let’s say 5-6 of them
I usually keep about 2-3 running, always the top by spend. We have a couple accounts spending $10k+ daily in one cbo, with 4-5 dct's running that are strong winners
so if a campaign is spending below $1000 a day, I should keep the DCTS running for 7 days atleast, if the campaign is spending over $1000 i should make the decisions based on 3 day period am I right?
3-7 days
Hey Nick, followed for a while and scaled spend to $100k+ p/m - need some help pushing up again, do you offer 60 min consults?
Yes, 1 hour call is $2,500 USD and can email me here nick@theriotsolutions.com
Also have my menorning program here go.theriotsolutions.com/misc-579408771673927384542
hey nick, new subscriber here. as i watched your videos, i see you're making a lot of use with dynamic creatives. but what do you do now that dynamic creatives are going soon?
ua-cam.com/video/Xn3knfefpZM/v-deo.html
@@NickTheriot thanks watching it right now
Nick, thank you for your valuable content. I've watched most of your videos and have a question about the Main Adset. All four of my successful DCTs are in the main AdSet, but the budget is mainly allocated to one ad with a 'Below average Bottom 35% of ads' Quality Ranking. It's also inconsistent in conversions. This was my first winning ad from a previous DCT. Should I turn off that ad or leave it as is? Your advice would be appreciated. Thanks.
I never look at quality ranking. I would look at the overall CPA on a 7 days basis, and if it's above your target, turn off. If performance overall drops the next 2-3 days, then turn it back on.
Thanks bro
Welcome
I was testing a new product using a DCT. I have a $50 limit on the account so only targeted US. Thing is, after 1 day, metrics aren’t great, CPC is $5+, CTR is 1.1%, 0 ATC/Sales. I know these take time to mature but since the metrics aren’t good, would it be wise to turn off and work on better creatives/angle? Or due to small account budget just do interest testing?
I wouldn't touch anything for atleast 3 days
Hey Nick, so do you have 1 campaign running with 1 main adset and you add different adsets (dcts) in to test? When a new adset test is performing well, do you transfer it into your main adset or just keep it running a longside?
I just keep it running a longside
@@NickTheriot do they not compete against themselves causing an increase in cpa?
@@ethansambailey Curious about this as well
@ethansambailey just rewatched the video and he said 'accounts that still have main adset' so it seems with the new strategy if there's no main adset in CBO already, he doesn't make one, just runs DCTs only. Seems like this is the case but could be wrong...
Hey nick, love the content btw
i got a quick question so i launched a new dct 2 days ago my main adset is spending 95 and the new dct spending 5 bucks (daily budget of 100), now i know that means the creatives in that dct are just bad, however i did manage to get two conversions from the 5 dollar spend in a day... now this could be a lucky coincidence, but wanted to get your opinion on it, my main adset is still getting most conversations consistently.
I would let the dct's spend for a full 7 days, then if it doesn't get more spend turn off. Unless the 2 sales is more than what the main adset got
Good vid
Thank you
Hii nick I have a question..
I have an ad set budget optimization and it's spending 20$ (4 ad sets) (1 video in each ad set).
So I haven't had any results in the past day and a half and I'm worried when should I turn it off and what should I do.
Thx
I would be judging performance based off 7 days
@@NickTheriot Yes but is it normal that i have already invested 100$ in the campain in a day and havent had any results? i have seen so many case studies of people getting conversions in the first day! (im still wating for that first sale)
Bro, what market are you targeting ? 29$ CPA is super high on my usuasl EU markets.
You have 3x better CTA on DCT 124 than in 123, even UGP1 , which is disabled has better CPA than DCT123.
Can you explain it ? We souhld check the CPM and CTR to have a full vision...
Thanks Nick !
Bro same on 4:16 , why are you telling "these are not working" when UGP-2 has half CPA than your Broad ? can't understand. tyyy sir
CPM and CTR do not matter. They do not effect my bank account.
I care about what gets the most spend.
Yes 124 had better CPA, but it does not spend much, whereas the new ad took majority of spend, and overall performance improved for the business.
This is what I care about, i don't care about metrics inside FB, besides spend, and sometimes CPA!
@@NickTheriot uhu, CPM and CTR dosen't matter on your vision ? okay. CPM can be disscussed but CTR clearly indicates how often the user click on your ad, right ?
Not pretending to learn you anything. just to understand.
Same here, i care about the bank account. But it means you fully trust fb algo than if he has spend more on the 124 the CPA would have incrase over the 123's CPA ?
Last point, 23$ CPA is it usual on your market ? US market for ecom products ?
Thank for the knowledge you share Nick.
Cheers
Hey Nick,
Here JC from Finland, I’m new into this I launched a new campaign but 3 ad sets out of 4 were not published due to fb rules. So only one ad is running. Should I turn off the campaign, and turn it on again in a week?
Can I run a campaign with only one ad set?
Please let me know…😅
You can leave it running and just get those others live when fb approves them