Which Facebook ATTRIBUTION SETTING Should You Use? 7 Day, 1 Day, Etc.
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- Опубліковано 27 лип 2024
- Wondering which Facebook Attribution Setting you should use?
Facebook have combined their conversion window and attribution window into their new Attribution Setting as part of the iOS 14 changes.
The Facebook attribution setting you use can make a huge difference to your Facebook ad results.
In this video I explain the pros and cons of the Facebook attribution settings you can choose from including:
• 1-day click
• 7-day click
• 1-day click or view
• 7-day click or 1-day view
I've tested these attribution setting options on Facebook a lot over the past few months...
And am now in a position to make a confident Facebook attribution setting recommendation.
Watch the video now to make sure you are using the best Facebook ads attribution setting.
#facebookattributionsetting #facebookattribution #facebookads
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Facebook have made another attribution change in the past few months. You can watch my updated recommendation here: ua-cam.com/video/RwdT3FNDXWI/v-deo.html
7 day click still works way better. 7 day click and 1 day view is a fuking absolute joke. Ive tested this on my account with over 40k.
Thanks for watching guys! Let me know what you think in the comments :)
Agree 💯! 7-day click with patience around the ad campaigns.
Awesome - glad to hear it
Thank you for this Ben, was a lot trying to comprehend but I believe I got it.
Awesome :)
Thanks Ben, Thats what I was looking for and doing my research as well on it
Glad I could help!
Thanks for this! Blessings
Great video and very informative! Liked and subscribed.. keen to take a deep dive into some more of these
Thanks for the sub!
Thanks bro. You are the best. Your content always the best💯💯💯💯💯
Awesome! Thank you very much!
Thanks for this video, its great.
Thanks for watching :)
Great teacher.
The Facebook ad king 👑 has spoken!
Haha thanks a lot Nathan.
Hi Ben, thanks for this great video. Am wondering if I should optimize for 7 day click for short burst campaigns that are < 7 Days? Technically if I optimize for an audience that’s likely to take action after 7 days, my campaign would be over by then no?
Great tips. 💰
Glad you think so :)
Bravo!!!
Thanks so much Ben
You are very welcome :)
agreed 7 day click is working best for me at the moment
Thanks for sharing :)
Thanks Ben for this update. Question: with the time extension, do you recommend extending the time allocated for running your campaign to at least 2 weeks for a brand new campaign? Often we are recommended to start with a small budget for approximately 10 days when launching a new campaign; with the info you shared in this video, it sounds like the initial testing window should be extended as well, by at least 7 days. Your thoughts? It'd be great if you could do a video on this as well. Thanks!
You are very welcome.
Yes that's spot on. I think extending initial testing timeframes post iOS 14 makes a lot of sense for a number of reasons. Including Facebook's attribution setting changes.
Great video! We've done similar tests and 7 day click and 1 day view is still working the best for my clients, but it's so important to test. Totally agree on the 1 day click though, data has not been anywhere near as accurate as 7 day click.
Thanks for sharing Shaun :)
@@BenHeath Do you use any tracking third app?
This is soo informative. I’ve been running 1 day click for so long and I faced exactly that. 10 checkouts yet Shopify showed 2.
Happy to help :)
I have a question! I switch the content of my ad (graphic and sometimes copy) every two-ish weeks to not have ad fatigue. Should I be creating a new campaign every time I'm switching these things or is it fine that I'm just editing and re-publishing from the same campaign? Thanks! I love your videos!
Thanks Ben. Your video Which Facebook ATTRIBUTION SETTING Should You Use? answered a few questions for me. I'm still new to FB ads and I might have been tempted to pull an ad. after only 7 days if it wasn't delivering any sales. I now thing a minimum of 10 - 14 days is a more realistic time scale unless the figures look bad across the board. I smile when I hear your comment about 3K budget when I'm fretting on making sales on a £6 per day campaign. Little acorns they say.😂😀
Awesome - I’m glad to hear it helped.
Yes I think that is certainly a smart approach - particularly after iOS 14.
Almost everyone starts with a tiny budget. I did :) Provided you stick with it, you’ll get to much higher levels faster than you think. Then all of a sudden you are spending your old annual salary on a daily basis and you can’t quite believe. I’ve been there and its a fun journey to go on and I wish you the very best of luck with it :)
Hi Ben, we are using same pixel for multiple ads in the same ad account. When looked at the purchase conversions, 7d Click conversions seems to be correct but 1d View Conversions are very high. Any possible explanation for this.
Ben, should we only use click option? should we ignore the viewing part?
Hi! Does the attribution selection impact the learning period of a campaign in any way?
Super helpful, Ben! I've just begun doing Facebook Ads and I set up a campaign 5 days ago. Currently, Facebook isn't showing me any metrics, and its on either the learning or learning limited phase. I know your video clarified that I should be patient but this isn't something to be worried about right?
Thank you very much :)
Hmmm 5 days is a long time. Are you sure the ads are running? You could have a bit of technical glitch in your account. In that scenario I would pause the existing campaign and create a new one. It takes a bit of time but might solve the problem.
Hey, have u got the solution, I am facing the same
Hello Ben,
thanks for this information.
I was wondering what is the best thing to do if some of my ads are being disapproved in an ad group and in a campaign. I have already tried duplicating the ad and creating a new ad in the same ad group. But I think it would be better to create a whole new ad group with the same criteria or even a new campaign. I would be happy if you could give me your opinion.
Thanks for the information!
Hi Ben thanks for the great video.So what is the recommended time to wait after starting a new campaign/ad set to see the most accurate conversions?
Hi Jade, for a reasonably small budget I like to wait around 7 days. Of course the longer you leave it, the more accurate your data will be :)
Hi Ben thanks a lot for the video. I have a question.There is an attribution issue in Facebook where the data in Analytics doesn’t match the Data in Facebook dashboard. This is a common issue I am facing across the brands.How to handle this
Hi Ben, i run ads for events. They run max 10 days and i offer free participation tickets. Would you recommend using 1 day conversion, even tho my daily conversions are max 8-10?
Hi Ben ..thanks for making a video on attribution settings ..it’s very helpful. Are these changes are only applicable to conversion campaigns. Is there a way to changes the attribution settings on any other type of campaigns?
Hi Mohammed, you are very welcome. Settings will differ somewhat depending on the campaign objective but attribution settings have been changed across the board. For example, you can see 28 attribution at all anymore.
@@BenHeath - Yes indeed the settings have changed. Astonishingly, when I try to change the attribution windows the Ad Set level, option at an Ad level appears only for the campaign objective type - Conversion. For all the other objectives, the option doesn’t show up. Is this normal?
Ben, great value as always but i have a question.
Does this mean that 1 Day Click Atr will be shown to people that are most likely to convert within 1 day? (The same goes for 7 Day Click / most likely to convert within 7 Days)
Keep up the good work brother
Thanks a lot :)
In theory yes and I think that's what's happening to some extent. But there is a lot more to it than that given the 1 day data is almost 100% modelled initially.
would it be possible to adjust the attribution window under Traffic campaign? realised that this isn't an option for Traffic campaign
Thank you for the video... If all the Ad-Sets are currently set to 1 day, are you ok to simply switch over to 7 day and publish or do you have to re-create the Ad-Sets again?
Thanks for watching.
I would only make that change now if your campaigns aren't performing really well. In general you don't want to change any settings when a campaign is delivering. You will probably want to set up future ad sets with 7 day click though.
Im running a Facebook campaign. What is better two similar campaigns sharing my budget or only one with the entire budget?
Hi Ben,
do you recommend in a 2 day flashsale to use a one day attribution? Thank you for all your videos!
Great question - on a two day flash sale I probably would yes. Although I haven't split tested that specifically.
@@BenHeath Thank you Ben 🙌
Hi Ben - another very useful video, thanks. Have you done a video on FB/IG pricing for ads? It seems confusing. The only info I can gather is that you pay about US$7 per 1000 impressions. Or alternatively about $2 per click. But the ad I am running didn't give me that option. It just gave me impressions and has, so far, charged $155 for 3,600 people reached (is that the same as impressions?) As you can see, I am in the dark. Maybe there's something on this in one of your videos?
Hi Damon, I have done a bunch of videos on that topic. The issue with any benchmark is that is varies massively. If you advertise in the US with a conversions campaign for example, you'll almost certainly be many many times higher than $7 CPM. But other locations, campaign objectives you could see less than that.
Ben, do you help your customers find their target market? I have a full website and I'm not sure my target market. Thanks
We do indeed :)
Great video Ben. I just liked and subscribed. I have one quick question though: In the scenario you are running an ad say for 7 days right. But then it has not sold anything in 3days. i.e. you have spent 100$ and no purchases, should you still let it run to the end? My question being, does facebook learn from the not selling days and improve performance after? or there is no hope and should the ad be shut off without it completing the 7days running time? Hope you find my message. This is almost a year exactly after you publishing the video.
Stay safe
Have u got the ans, I have the same issue
hi ben, with the given options, they didn't publish the ad and ask to fix error of attribution. but yhere is no more option then 7 days
Hello Ben! I hope you read this comment. I get a configuration error about attribution window, but I don't have the little menu you open to see the option. I'm aware that you said it may be closed and you have to click, but I've clicked everywhere and the attribution menu doesn't appear in my ad set configuration. Have you heard of this or a similar problem?
Hi Andres, this option does differ depending on your campaign objective. Are you using conversions?
Hi Ben, thanks for the video.
If I have a rule to ad sets with no results after 3 days. Would u say with the 7 day click delayed results, to increase that 3 day rule to maybe 5 days? Thanks
Hi Nick, yes I think that makes sense :)
Does 1-day click work better for impulse-based buyers? Specifically for ecom businesses. Thanks!!
That’s a very good question but our testing would say no. You still want to go with 7 day click
Hi Ben, thank you for your awesome videos. I just wondering why my add account can't set the attribution manually? its always by default 7-days
Thanks a lot. That's odd - could it be the campaign objective you are using?
Hi ben
Love the content you've been making. Do you also take on 1-on-1 mentoring or paid consultation calls. I really like the skillset you have and would like to be personally mentored by you.
Thanks a lot Shyam :)
I do offer 1-1 consulting sessions. Here is the link: www.leadguru.co.uk/consulting-sessions/
They are usually booked by larger companies as they aren’t cheap but depending on your circumstances it could be a great option :)
@@BenHeath yup they are out of my budget right now, do you have any more affordable alternatives? A course or call with a team member or shorter calls ?
My Facebook Ads Insiders course is super comprehensive and would be a much more affordable option for the information it provides: www.leadguru.co.uk/facebook-ads-insiders/
@@BenHeath thank you, I am definitely getting the course by next month. Can you also tell me if it's more ecommerce focused or its focused towards lead generation
@@shyamkhanna6506 awesome :) it’s very much designed to cover both. We work with clients in all sorts of industries and with very varied business models. We have different strategies that work for different types of businesses and I cover them all in the course material
Please Ben,, I need help,, whenever I boost a post,, there is no much engagement,, pls help
You won't believe one of our clients left us just because facebook data looked worse in July but the sales improved than June and they thought that it was their efforts of SEO which was paying off
Thanks Ben for making such a great video
Unfortunately that sort of thing happens fairly regularly. There's nothing you can do with that situation. You just have to move on :)
@@BenHeath no option left but to move on and start finding out more clients is what we are doing currently
Thanks ben plz can you make video the best configuration to make ads for cosmrtic product like soap
Soap might be a bit specific but I could do one around cosmetics :)
@@BenHeath oh thanks bro
Will. Be perfect for me and plz trail to mentioned the perfect budget can we start withe and how how to scale and if we need use CBO compain.... 🙏🙏🙏🙏🙏
For starting budget I can recommend this video: ua-cam.com/video/YwAE2M0jbkk/v-deo.html
Thanks Ben for this amazing video, well they say that 1day click is used to target people who make actions on their first day ( instant actions ) and 7 days click to target those who enter your website and see the product then leave it and think if they gonna buy it or not ( delayed actions ) it take them 7 days average to take actions. is that right? and they said that when you're testing a low ticket product you should go with 1day click and for high ticket product you shod use 7day click. last question what's the best option for dropshippers? thanks a lot Ben we really appreciate your videos man 🙌🏻
Thank you very much :)
No that's not right. Facebook isn't targeting people that take an average of 7 days to convert with the 7 day click option. Only a small percentage of people take exactly 7 days to convert. Facebook is targeting people that are likely to convert within a 7 day period with that option - that's a very different thing. So that could be people that convert in 1 day, 2 days, 3 days, etc.
From what we can see, there are real issues with 1 day click data being modelled and inaccurate. Post iOS 14 the set up here has really changed. Facebook doesn't even have the data on 1 day clickers until at least 24 hours after they take your desired action. I'd recommend going with 7 day click.
On my website, where my brand sells "low ticket" stuff ($30-90), only about half of conversions are from first time visits. The other half are people who have been to our site multiple times over days or weeks, so I'd imagine 7 day is much better
@@BenHeath thank God. 7 day click or 7 day click and 1 day view?? Which is better Ben???
Ben is it ok to test one campaign with 7 days and another campaign with 1 day and run them side by side?
Yes I don’t think that’s a bad idea. You don’t want to keep that test running indefinitely but working it out for your business is often a good thing to do.
That’s what we’ve been doing with testing :)
there is no attribution settings on my ad set!!! clicking on show options and only get 'when you get charged' section, no attribution settings 😫
When you opt for 7 day click, do you need to run the same campaign for minimum 7 days before closing the campaign
I would do so for at least that length of time before assessing results.
Ben, could you please make more straight to the point videos in the future?
Using Shopify you can us Facebooks Conversion API - serverside data collection. In US you set it to collect more data if you don’t sell to Europe (GPDR). How will that influence?
Using the conversions API will help but it doesn't change my recommendation around Facebook attribution settings. You are still going to see a lot of modelled data with 1-day click as the conversions API does not make up for the data lost due the iOS 14 changes.
What's the best attribution setting for leads though? Shouldn't it be 1-day click? Surely, no one needs to wait 7 days to decide whether they want to opt-in for a freebie.
Ben , if i pause campaign , after 24 h , while it was on the 7 day attribution , will the interactions & reach info show after 1 week ? still but with delay .. or wont for the stopped campaigns prior to being run for 7 days continously !
Hi Andrew, that depends on the actions that people take. If someone converts say 4 days after they clicked on an ad then it is going to take at least that long for the data to show up in your ad account.
Ben Heath great, thanks ben, so it is not dependent on whether i stopped the ads or it is still running , instead it is action based & will be tracked both ways
Its addd of inkam
I get engagement on my campaigns but very few purchases.
Are you using the conversion objective?
should the conversion event still be at purchase? since the attribution setting is delayed.
Yes :) In fact it's even more important because of the way the prioritization works
@@BenHeath well noted on this! appreciate your response and insights. =))
What would it mean to have 100% of your conversions be view-through?
That means no one who converted actually clicked on your ad. They just saw it and then converted later (often by searching for the company in Google)
This is only available for objective: Conversions?
Hi Chris, there are Attribution Windows for all the campaign objectives but their set up and significance can vary a lot.
Please do an update video
It’s in the works :)
What are companies doing when they have longer sales cycles?
Unfortunately they are struggling to track conversions as well as they used to.
When we work with a company like that, we’ll be consistently retargeting people that haven’t yet converted. So provided they interact with a retargeting ad not long before converting, we will pick that up. The situation isn’t perfect. But you can make it work
Moral of the story stay on 7 day click.
Hi Ben. I'm testing products for 3-days. Is it okay for me to set an attribution 7-day click window and test the product for 7-days due to lowering the daily budget in two?
Yes and I would recommend extending that timeframe.
How can we get commerce account approved in 2021?, it won't get approved easily as before.
Are you trying to create a new ad account with a new Facebook profile. Facebook doesn't usually let people do so with brand new profiles and you may have to wait a while if that's the case.
@@BenHeath No the ad account is older and Facebook profile is also very old. Although I have got accounts approved for many clients before. But after April 2021 accounts are getting rejected straight even they fully comply with their commerce policies
Hmmm that is strange. I'd try jumping on chat with Facebook support and see if there is a black mark against your BM or something like that.
@@BenHeath Secondly it's the story of every BM and facebook pages now a days even if they sell simple clothing stuff
No that's true - we aren't seeing issues like that with our clients. It certainly can happen but it isn't happening for everyone and hopefully you'll be up and running soon.
why not both ?
Good question - the issue is that you’d end up with competing campaigns or ad sets (assuming you are targeting the same people). Plus one is nearly always going to produce better results and you’ll want to optimise by going with that option.
you really could of concise this down to 5 minutes but you rabbled on and on and explained nothing