A high quality interview where we got to listen more from main personality rather than the interviewer trying to show off. The interventions were subtle. Certainly one of the best interviews among similar ones in this industry.😊
You didnt come here to listen to me, rather to listen to Martin -- best to let him talk. I also learnt so much which conducting the podcast. Glad you enjoyed this...
The Curvv looks spectacular in person. Photos and videos are not doing it enough justice. There is a heft and a charm to it that can only be felt when standing close to it in flesh. Many congratulations to Martin & Team for making such awesome, emotive cars for people like us. Hope to see many more such cars on the road, and really excited about the Sierra, the Aviniya and hopefully - fingers crossed - a sportscar soon!
@@evoIndia if only curvv came with that first gen harrier 140hp detuned engine or the gdi Hyperion with 135-140hp, I would instantly buy it. Currently my 14 year old car has more hp and refinement than any engine that curvv offers. I love the design so much. Went to see in a showroom and it looks amazing. Just that, when competition in this price range ~ 22-25 lakhs offer 140-160hp and the most tata offer is 125😂
Now that's a well mannered podcast, appreciate the way the questions asked, no irritating interference or whatsoever, the way Martin explaining things is just perfect, definitely showing his experience and professionalism, i think he and his team done an awesome job with the curve, hoping for more contents like this, cheers
If TATA forgets that it a mass market OEM and provide a blank fking cheque to Martin, I am damn sure we would witness designs which was never seen in the Indian market
@@sasidharvivek419 20 lakhs is too much 5-7 lakhs max....My brother is in the steel industry so ik the rates. That's why in one of the channels I had exactly predicted the battery, performance, range and Cost of the car way before the launch
This was gr8. Looks like the interior of the Curvv was designed at the Pune studio, someone there is weirdly obsessed with the nexon interiors and that ergonomically poor center console. I wish you had asked him why the interiors were not changed for a new nameplate like the Curvv.
if martin & design team was told then he would have changed the design but they were using nexon chasis and inner space so to keep costs low they did and it was looking great too so they didn't . Design team is skilled and enthusiastic but can't deny what board of directors say they have to obey it
This interrview is so underrated. Its one of the best interviews I've seen in a while, 47 min of amazing conversation! Thanks and kudos ! Keep it up! Grateful to have come across Martin through EVO India
Well conceived interview. It's Good to know the insight gone on to make the Curvv happen. Martin seems to have played a major role in the Desiging of new Tata products. Have great Admiration for Martin after listening to him in this interview.
Must say this is the best pod since a long time. Definitely sets the standard for automotive pods. Next time please do ask 1) Is there SEDAN in works? like the E-Vision or something that competes with the likes of City, Verna. 2) Why TATA hesitate to use more powerful engines such is 2.2 or 2.5 capacity? Both in petrol and diesel. 3) Why there all cars from Punch to Nexon to the safari sibling (face)look almost same without the individuality?
This guys and Pratap Bose. Need a big shout out by all. The way they have transformed TATA motors image ❤. We face issues by dealers for not correcting the mistakes. But we shouldn't forget these designers and should scold them for dealers mistake.
If Curvv is priced within 1.5-2L premium than nexon ICE(model wise)...then only it will see huge numbers....anything more than 2L will go for nexon only....but in EV, Curvv will be preferred....this is just my thought....actual figures will be seen in future....in case of Punch, the product and pricing was done perfectly..
I have a couple of more questions that no one is asking. The body on ladder frames are on a roll. Why doesn't want Tata Motors get into the product like making a light SUV on the ladder frame/chassis of the Intra truck. It can do really good with a 4x4 1.5L petrol and Diesel engines.
Because the costs involved in engineering a new ladder frame chassis is massive, especially with new crash safety norms, They will have to start from scratch because legacy platforms will not meet regulations. And the return from that wont justify the expense, hence them sticking to monocoques (which can also be electrified with more ease)
Post so many feedback discussion still these people are unable to rectify Harrier and safari Leg space issue at driver side and passenger side. They should seriously look into it for consideration atleast for next facelift of EV versions.
Martin one thing I must convey and confess bro Sirish Sir and journalist and senior editor like him I have got immense amount of respect how they twist and mould vocabulary into grammatically technical sound and affluent ❤️🌹❤️and trust these guys are meant to be and fitted for some spiritual articles which contemplate some ultimate meaningful articles 🌹❤️🌹❤️
Can we expect an estate body style from TATA..? any clues from Martin on this..? I think it might do well than the sedan catogery in India, people's taste are changing
Eagerly waiting ⏳for Avinya and Sierra... 😍 Tata Motors has raised the bar in design high under Martin Uhlarik. Until now the cars for middle class weren't exciting designe wise. But now it's changing. Thanks Tata Motors for making us excited. 🙂🤩👍🏻🙌🏻
Brilliant podcast l got to know a lot about how a product is actually developed..!! Kudos to the EVO team..!! I would be really excited to see Tata motors going global with their products in future..🙌🏻
It is really great to see that you are replying to almost every sensible comment.. in fact almost all comments for that matter. Also, Yes.. i bought the Harrier in 2022 as a stop gap once i saw the Sierra at the Expo earlier..!! I knew that the Sierra will be out sooner or later. Happy to see that it will be out in 2025. I Reckon.. they will (re)launch it around Aug-Sept just before the Holiday Season/Buying season. And Personall.. I will end up buying it around early-mid 2026 (after the initial teething issues are sorted out.. which is always the case with Tata.. 😛)
Customers are fed up of coupe designs from Tata motors,we want a boxy design suv from Tata which Tata sierra will be Punch might be doing so well because its also a boxy small suv
Martin bro I am slightly lineant and inclined towards foreign made commodities that is why still today I consider before migrating into Indian origin solutions and shares Royal Enfield is a pure British 🇬🇧 company and that is why I have a huge amount of respect for the organisations 🌹❤️🌹❤️
While he emphasized on the challenge of designing a Coupe in 4.3m category, i feel the second row didn't come out well. It clearly is a compromise. The knee up position, lack of leg room and head room are the only sore point in the vehicle. He did mention that they had to work on it a lot, and kudos to bringing it to 'manageable' level. The floorboard seems to have been raised to accommodate the 55kWh LFP pack, which has made the challenge a bigger one.
Mitigation of passion with creativity is itself is an art and artistic Caricature that is why why at the very last moment we think of Galileo and Michaelangelo u people belongs to those category 🌹❤️🙏🙏🙏🙏🙏🙏
Very interesting & informative interview. Isn’t the Curve a true Notch back like the Skoda Octavia, so is the coupe suv term more of a marketing jargon so as to attract the SUV crazy mass market? 🤔
Sierra which has a traditional boxy design is expected to compete in the same segment, to be positioned slightly above curvv probably with 1.2 GDI, 1.5 GDI, 1.5 DIESEL AND EV.
Seirra is the main product they are bringing in this 4.3 M. Currvv is there to test waters for their new GDI petrol, new Atlas platform, DCA combinations.
Second row is definitely a miss for someone who's above 5'10 for sure. Lot of families will give a pass to Curvv and opt Nexon for sure which makes me think that was it a strategic plan to make customers choose Nexon (which costs a lil less) over Curvv and stay within TATA instead of choosing Creta and other competitors? 😅
Hi martin this a good design , but the rear doors have the plastic clading on to the door and that results in dust n the door rim , the ev and the ICE engine vehicle I drove spotted that . That has to be addressed .Kudos for EV , a great product .
The only point that keeps lingering in my mind is that why did not increase the wheelbase further to have better leg room at the rear? Any chance that this can be put to Martin again?
@@sirishch This platform will be supporting 3.9 to 4.6 mts long vehicles. If this is max wheelbase allowed by platform what will happen to vehicles of 4.6 mts? I think this limitation is due to sloping roof as any further pushback in wheelbase will cause the passenger head to touch the roof and will be worse than what it is now. It would be good if can hear the reason from the horse's mouth itself.
It would be great product..but Tata needs to atleast give it a 4 x 4 even if its a aspirational..just see what Mahindra has achieved with ScorpioN - majority of them sold are 4x2 but the 4x4 makes it aspirational
You should have asked him about the lack of legroom and headroom space in curve. Instead of 500 l bootspace they should have provided 450 l and and increase the legroom and also the height is little bit less. Citroen basalt has best space for front and rear passenger. If they have managed tata should also have manged. But they focussed more on outer look than practicality. And I think it is their desing flaw.
Martin you must be knowing Simon Hyundai’s chief engineer and architecture and redesigner just like you guys are amazing bro long live 🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🌍🌍🌍🌍long live international
Because of the same reason that all Skoda, Volswagen, Audi, BMW, Mercedez, Rolls-Royce, Bentley, Aston Martin, Volvo, Polestar, Jaguar, Land Rover, Rivian, Citroen looks the same.
@@sirishch @christyabraham7475 other brands also have a common design language but they don't look like how same punch new version, nexon and currvv right now look.. take hyundai cars does venue, creta , verna look exactly the same from front ? does scorpio, xuv700, 3x0 look same from front ? or slavia, kushaq This was problem with previous Tata cars as well.. all looked like indica or some version of indica.. indica , indigo, aria even for god's sake that big car from back or nano from back..
Thank you very very much for this really insightful interview with Martin! The professional and emotional investment that has gone into the Curvv is quite evident. Martin seems like a very grounded person, who is closer to the customer that is going to purchase the product, while not losing sight of the fact that the product also needs to have the x factor to provoke an emotional reaction. I have been waiting for this car since rumours started flying of a 'Nexon-coupe' in January 2022, and hope to place in a booking within the next 6 months. I had a chance to go check out the ICE version in person, and it felt like a lot of trade-offs have been done wrt to rear-seat space - the shorter than normal wheelbase seems to have resulted in only a miniscule improvement in leg-space, but I can only assume the wheelbase has been kept shorter to optimize headroom for the rear-seat, as keeping the rear-seat farther at the back would have meant the head fouling the sloping roof. I wonder, from a design point of view whether they could have made the car a bit longer so as to increase the wheelbase, and consequently, the rear legroom. Also, I would have liked to know what they had to trade-off with in order to keep wheelbase shorter than the competition - as in, wouldn't a longer wheelbase also have contributed to better ride stability and handling?
For them frustration was a creation and creativity which existed and lasted and sustained in competitive world before completion and submitting the assigned tasks before stipulated time but the speculation was sumthin excitement and consciousness and curiously intensification 🌹❤️🌹that is the significance of frustration which keep on rolling at the back of their head 🌹❤️🌹❤️
I agree with the weather we have. Also with the mindset of Indian customer everyone is going to praise it but no one will buy it. On the contrary it is going to be a cult product. Brand Image will increase. I would be a good strategy if they adopt it.
For them criticism is just like a critics which later on turn into aspiration and if they pushes hard those critics bifurcate and turn into award and become role model 🌹❤️🌹❤️
The 3 design centers in Pune, UK and Italy work together as Martin said. Eventually, it all reaches the Pune studio because it is based in the manufacturing facility.
JMD and JRD and son and very respectful Chairperson or moreover chairman has a vision and foresight which have created Nano it was a dream of poor povertyline rather being deprivation the economic graph was had set and predetermined by JRD ❤️🌹
With Sierra sitting in the 4.3m..won't that eat the harrier's sales?? Already Harrier's sale is coming down so customer might either go for Sierra or Safari right?
I don't think cruvv is a new product, its actually a rear resigned nexon, interiors are same, space is same, actually mass market needs a curvv based 7 seater
Are you excited to see the Tata Sierra make a comeback?
Hell yeah ❤❤
When 2025 will come? And please launch it in first half of 2025. Can't wait till second half..
❤❤❤
Yesss
Yes yes yes yes
A high quality interview where we got to listen more from main personality rather than the interviewer trying to show off. The interventions were subtle. Certainly one of the best interviews among similar ones in this industry.😊
Glad you enjoyed watching it :)
You didnt come here to listen to me, rather to listen to Martin -- best to let him talk. I also learnt so much which conducting the podcast. Glad you enjoyed this...
@@sirishch Great work. Looking forward to more good quality content. 👍
@@sirishch
@@evoIndia - any idea that Sierra is launching with Diesel? Or only Petrol??
The Curvv looks spectacular in person. Photos and videos are not doing it enough justice. There is a heft and a charm to it that can only be felt when standing close to it in flesh. Many congratulations to Martin & Team for making such awesome, emotive cars for people like us. Hope to see many more such cars on the road, and really excited about the Sierra, the Aviniya and hopefully - fingers crossed - a sportscar soon!
Many more to come surely!
@@evoIndia if only curvv came with that first gen harrier 140hp detuned engine or the gdi Hyperion with 135-140hp, I would instantly buy it.
Currently my 14 year old car has more hp and refinement than any engine that curvv offers.
I love the design so much. Went to see in a showroom and it looks amazing. Just that, when competition in this price range ~ 22-25 lakhs offer 140-160hp and the most tata offer is 125😂
Ooohhhh.... a Tata sports car!
😂😅@@sirishch
@@Peaceiscoming669Hyundai Creata is the Gold Standard in 4 meter Plus ... Martin & Co Have A Big Failure on Hand 😮 Rear Seating is Pathetic
Now that's a well mannered podcast, appreciate the way the questions asked, no irritating interference or whatsoever, the way Martin explaining things is just perfect, definitely showing his experience and professionalism, i think he and his team done an awesome job with the curve, hoping for more contents like this, cheers
More content is surely coming! Stay tuned :)
Glad you enjoyed it! The idea is to let Martin talk, not me interrupt with my opinions
Yes ❤ Martin & Team gave Tata Currv a Biggest Flop
Martin is doing such a fantastic job at Tata. Unsure why Tata aren’t able to sort out their QC.
It's getting better, but yes, more needs to be done
A Designer how Understand Indian Customer " The Cabin Space the Biggest Mistake .
If TATA forgets that it a mass market OEM and provide a blank fking cheque to Martin, I am damn sure we would witness designs which was never seen in the Indian market
But that's not the point right? Whats the point of great design if it is priced out of the market?
@@sirishch kitna hi jayega bhai I am ready to pay 1-2 lakh rupee extra for a "Unique" design but at the end of the day its Indian market☕
Lol😂@@beastislive7174 you think it'll be just 1-2 lakhs more. I bet it'll be 20 lakhs more than the planned budget
@@sasidharvivek419 20 lakhs is too much 5-7 lakhs max....My brother is in the steel industry so ik the rates. That's why in one of the channels I had exactly predicted the battery, performance, range and Cost of the car way before the launch
@@beastislive7174 what about interior and R&D for new concepts 🤡
Exterior alone is not enough
This was gr8. Looks like the interior of the Curvv was designed at the Pune studio, someone there is weirdly obsessed with the nexon interiors and that ergonomically poor center console. I wish you had asked him why the interiors were not changed for a new nameplate like the Curvv.
it was done to minimise costs. customers are not rich in india
if martin & design team was told then he would have changed the design but they were using nexon chasis and inner space so to keep costs low they did and it was looking great too so they didn't . Design team is skilled and enthusiastic but can't deny what board of directors say they have to obey it
Not obsessed. They had to use it to ensure price competitiveness
COST CUTTING 😮 The Rear Seating is Pathetic to Say the Least .. Martin Has No idea of Indian Auto Customers 🙄
@@sirishchRear Seating is Pathetic to Say the Least 😮 Martin Delivered the Biggest Flop
This interrview is so underrated. Its one of the best interviews I've seen in a while, 47 min of amazing conversation! Thanks and kudos ! Keep it up! Grateful to have come across Martin through EVO India
One of the best EVO podcasts yet!
Thank you!
Thank you
Curvv will be Big Failure 😮😮 Rear Seating is Pathetic to Say the Least
@@evoIndiaCurvv will be a Big Failure 😮😮 Rear Seating is Pathetic to Say the Least
+1
Was waiting for this nd also to Shailesh Chandra about their global vision and all 😊.. Evo India is putting a lot of efforts for us 😊
Thanks Abhiram :)
Glad you enjoyed it
Well conceived interview. It's Good to know the insight gone on to make the Curvv happen. Martin seems to have played a major role in the Desiging of new Tata products. Have great Admiration for Martin after listening to him in this interview.
Thank you:)
He's a car enthusiast!
Martin Delivered the Biggest Flop of Tata Motors 😳 Missing Pratap
Really good podcast. Need more of podcast from industry, martin is really charming.
And Just saw Curvv in person, it looks handsome.
Thanks Vikas. Do stay tuned to the channel, there's more coming up!
I love the fact that they're being brave with design!
Martin Delivered the Biggest Flop 😮 Rear Seating is Pathetic
Martin Delivered the Biggest Flop
Fantastic podcast, got to know about lot of technical things that happens in the background for brining the product into reality.
Thanks!
glad you enjoyed it
Martin Delivered the Biggest Flop 😮 Missing Pratap
I am so happy to see that Sierra is finally going to go into production! I have been in that car since I was born. My childhood can't let that car go.
Must say this is the best pod since a long time. Definitely sets the standard for automotive pods.
Next time please do ask
1) Is there SEDAN in works? like the E-Vision or something that competes with the likes of City, Verna.
2) Why TATA hesitate to use more powerful engines such is 2.2 or 2.5 capacity? Both in petrol and diesel.
3) Why there all cars from Punch to Nexon to the safari sibling (face)look almost same without the individuality?
TATA has to sort out the QC issues. They have to do justice for design and chassis.
true that
This guys and Pratap Bose. Need a big shout out by all. The way they have transformed TATA motors image ❤. We face issues by dealers for not correcting the mistakes. But we shouldn't forget these designers and should scold them for dealers mistake.
Can we expect Pratap Bose for next episode with Thar ROXX & more details.....
Or some one from Mahindra.......
We shall try but there's something special coming up. Stay tuned ;)
Will try to get Pratap for another podcast!
@@evoIndia excited then !!
Missing Pratap Bose ..
@@evoIndialooking for It
If Curvv is priced within 1.5-2L premium than nexon ICE(model wise)...then only it will see huge numbers....anything more than 2L will go for nexon only....but in EV, Curvv will be preferred....this is just my thought....actual figures will be seen in future....in case of Punch, the product and pricing was done perfectly..
Martin Delivered the Biggest Flop 😮 Missing Pratap
Man with a vision
Yes!
True
I have a couple of more questions that no one is asking.
The body on ladder frames are on a roll. Why doesn't want Tata Motors get into the product like making a light SUV on the ladder frame/chassis of the Intra truck. It can do really good with a 4x4 1.5L petrol and Diesel engines.
Because the costs involved in engineering a new ladder frame chassis is massive, especially with new crash safety norms, They will have to start from scratch because legacy platforms will not meet regulations. And the return from that wont justify the expense, hence them sticking to monocoques (which can also be electrified with more ease)
Martin Delivered the Biggest Flop of Tata Motor 😳 Missing Pratap
Post so many feedback discussion still these people are unable to rectify Harrier and safari Leg space issue at driver side and passenger side. They should seriously look into it for consideration atleast for next facelift of EV versions.
Martin one thing I must convey and confess bro Sirish Sir and journalist and senior editor like him I have got immense amount of respect how they twist and mould vocabulary into grammatically technical sound and affluent ❤️🌹❤️and trust these guys are meant to be and fitted for some spiritual articles which contemplate some ultimate meaningful articles 🌹❤️🌹❤️
Can we expect an estate body style from TATA..? any clues from Martin on this..?
I think it might do well than the sedan catogery in India, people's taste are changing
Eagerly waiting ⏳for Avinya and Sierra... 😍 Tata Motors has raised the bar in design high under Martin Uhlarik. Until now the cars for middle class weren't exciting designe wise. But now it's changing. Thanks Tata Motors for making us excited. 🙂🤩👍🏻🙌🏻
Exciting times ahead!
Martin Delivered the Biggest Flop
@@evoIndiaMartin Delivered the Biggest Flop 😮 Missing Pratap
@@billubadshah897 Your words suggest your life is a complete failure and your work amounted to nothing.
@@anandtatwe1632 WHITE SKIN PRAISE is A MENTAL DISEASE which Your are Living With 😆 Number Will Say it ALL
A great insight of design work behind Curvv & other products
True that.
Glad you enjoyed it
Brilliant podcast l got to know a lot about how a product is actually developed..!! Kudos to the EVO team..!! I would be really excited to see Tata motors going global with their products in future..🙌🏻
Glad you enjoyed it!
Any idea that Sierra is launching with Diesel? Or only Petrol??
It is really great to see that you are replying to almost every sensible comment.. in fact almost all comments for that matter. Also, Yes.. i bought the Harrier in 2022 as a stop gap once i saw the Sierra at the Expo earlier..!! I knew that the Sierra will be out sooner or later. Happy to see that it will be out in 2025. I Reckon.. they will (re)launch it around Aug-Sept just before the Holiday Season/Buying season. And Personall.. I will end up buying it around early-mid 2026 (after the initial teething issues are sorted out.. which is always the case with Tata.. 😛)
Thank you Martin and lots of lots gracious Martin 🙏🙏🙏🙏
TATA should make different front design, fourwhell drive, improve interior design And service ...
Evo is killing it with Top notch podcasts 💥💥
Waiting for the Sierra since a long time. Man get it already! Nice podcast sir👍🏻
Customers are fed up of coupe designs from Tata motors,we want a boxy design suv from Tata which Tata sierra will be
Punch might be doing so well because its also a boxy small suv
Curvv is the first SUV Coupe!!!!
nice podcast, thank you for this one
One of the best interviews. It felt as if you are reading the autobiography of Martin. Quite inspiring.
Glad you enjoyed watching it.
Awesome podcast,we do expect more such from evo
There's more coming! :)
and more is coming!
Let Martin know that he has a lovely voice...❤
😁👍🏼
Very good ... Martin looks like a hero too.
Amazing job Martin !
One of the great podcast 🎉
Thanks!
Thank you!
Did he say headroom at rear seat is not compromised?
Yeah
Very 😂 😅
@@sirishch😅
Would love to see the models that didn't make the cut. I'm sure they would be equally impressive.
We are also very curious to see them
Ah, that'll be full secret!
Aaahhhh that'll be nice as well. Please do it if possible
Make them aware of the AFTERSALE SERVICES as well ! 🔥🔥🔥🔥
Second Row Seating
Martin bro I am slightly lineant and inclined towards foreign made commodities that is why still today I consider before migrating into Indian origin solutions and shares Royal Enfield is a pure British 🇬🇧 company and that is why I have a huge amount of respect for the organisations 🌹❤️🌹❤️
While he emphasized on the challenge of designing a Coupe in 4.3m category, i feel the second row didn't come out well. It clearly is a compromise. The knee up position, lack of leg room and head room are the only sore point in the vehicle. He did mention that they had to work on it a lot, and kudos to bringing it to 'manageable' level. The floorboard seems to have been raised to accommodate the 55kWh LFP pack, which has made the challenge a bigger one.
Mitigation of passion with creativity is itself is an art and artistic Caricature that is why why at the very last moment we think of Galileo and Michaelangelo u people belongs to those category 🌹❤️🙏🙏🙏🙏🙏🙏
A great podcast ❤
Thank you!
thanks!
Please give us an update about TaMo RaceMo
No update sadly
Very interesting & informative interview. Isn’t the Curve a true Notch back like the Skoda Octavia, so is the coupe suv term more of a marketing jargon so as to attract the SUV crazy mass market? 🤔
Not really. notchbacks are derived out of sedans....
Tata is really taking car market to the next level ❤
increase rear seat head space for god sake in curvv
13:27 he said a product which is complimentary to the curvv...
Any hint about that?
Sierra which has a traditional boxy design is expected to compete in the same segment, to be positioned slightly above curvv probably with 1.2 GDI, 1.5 GDI, 1.5 DIESEL AND EV.
@@milanmonachan may be possible
The Sierra...
Where does the forgotten Harrier ev sit amongst all this ? Tata MD had announced it would be launched in FY 25.
The upper cut he explains @28:07 would have actually made the Curvv unique and different from Nexon...lekin Economis of scale...ab bech lo
Pricing is so important....
Our MD and Chairman also believed and still believe and have complete faith on USA 🇺🇸 which is Sinthi remarkable
Any confirmed update on the month of launch in 2025? Eagerly waiting for the Sierra launch. Won’t be booking Roxx or Scorpio N until then.
Seirra is the main product they are bringing in this 4.3 M. Currvv is there to test waters for their new GDI petrol, new Atlas platform, DCA combinations.
Wish he spells his magic on Altroz
Sierra… checked…; now the likes of Estate and Sumo in my list.
Altroz was done on his watch
They should have made the sierra a full size 5 seater suv rather than on a compact smaller platform
sierra was never that big and making that big will ruin it's original body ratio
Sierra will be a full size 5-seater. wait and see
Wow. I hope so. It would entail substantial changes in dimensions from the concept version though. Good luck 👍
Second row is definitely a miss for someone who's above 5'10 for sure. Lot of families will give a pass to Curvv and opt Nexon for sure which makes me think that was it a strategic plan to make customers choose Nexon (which costs a lil less) over Curvv and stay within TATA instead of choosing Creta and other competitors? 😅
if tata prices Curvv at just 1l + than curvv then it's gonna be fire
Or think about it like this. Curry will be below Creta, Sierra slightly above and thats how they get volume?
Is tata sumo back in comming year?
No news of it yet.
not immediately, but I think it might
Hi martin this a good design , but the rear doors have the plastic clading on to the door and that results in dust n the door rim , the ev and the ICE engine vehicle I drove spotted that . That has to be addressed .Kudos for EV , a great product .
Tata Nano EV ❤
The only point that keeps lingering in my mind is that why did not increase the wheelbase further to have better leg room at the rear? Any chance that this can be put to Martin again?
Could be the max the platform allows
@@sirishch This platform will be supporting 3.9 to 4.6 mts long vehicles. If this is max wheelbase allowed by platform what will happen to vehicles of 4.6 mts? I think this limitation is due to sloping roof as any further pushback in wheelbase will cause the passenger head to touch the roof and will be worse than what it is now. It would be good if can hear the reason from the horse's mouth itself.
When will tata make a proper ICE 4x4 SUV?
Not anytime soon....
Pleasure to watch this video. Makes me wonder why finesse is still considered Tata cars' weakest point.
What about harrier petrol?
No news about it yet.
Matter of months I should think
It would be great product..but Tata needs to atleast give it a 4 x 4 even if its a aspirational..just see what Mahindra has achieved with ScorpioN - majority of them sold are 4x2 but the 4x4 makes it aspirational
100% I agree, Tata needs hero cars. But also the costs involved in engineering that will be too much for the limited volume
Now thats a Interview
I've driven my Nexon EV 1,30,000 km since last 3 years. I'm eagerly waiting for Sierra EV to upgrade.
You should have asked him about the lack of legroom and headroom space in curve. Instead of 500 l bootspace they should have provided 450 l and and increase the legroom and also the height is little bit less. Citroen basalt has best space for front and rear passenger. If they have managed tata should also have manged. But they focussed more on outer look than practicality. And I think it is their desing flaw.
Second Row is Not A Big Challenge
He Has not been Seated inside the Curv Yet 😂 Hope he Does In 2025
Martin you must be knowing Simon Hyundai’s chief engineer and architecture and redesigner just like you guys are amazing bro long live 🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🌍🌍🌍🌍long live international
A question about the Harrier and the Safari getting equipped with a hybrid powertrain please...
No news of it yet.
Didn't ask one simple question -- why do all tata cars look the same from the front, was expecting this question at least.
Family looks
Because of the same reason that all Skoda, Volswagen, Audi, BMW, Mercedez, Rolls-Royce, Bentley, Aston Martin, Volvo, Polestar, Jaguar, Land Rover, Rivian, Citroen looks the same.
Simple reason. To maintain a family look.
@@sirishch @christyabraham7475 other brands also have a common design language but they don't look like how same punch new version, nexon and currvv right now look..
take hyundai cars does venue, creta , verna look exactly the same from front ? does scorpio, xuv700, 3x0 look same from front ? or slavia, kushaq
This was problem with previous Tata cars as well.. all looked like indica or some version of indica.. indica , indigo, aria even for god's sake that big car from back or nano from back..
When is Harrier.ev launching?
Thank you very very much for this really insightful interview with Martin! The professional and emotional investment that has gone into the Curvv is quite evident. Martin seems like a very grounded person, who is closer to the customer that is going to purchase the product, while not losing sight of the fact that the product also needs to have the x factor to provoke an emotional reaction. I have been waiting for this car since rumours started flying of a 'Nexon-coupe' in January 2022, and hope to place in a booking within the next 6 months.
I had a chance to go check out the ICE version in person, and it felt like a lot of trade-offs have been done wrt to rear-seat space - the shorter than normal wheelbase seems to have resulted in only a miniscule improvement in leg-space, but I can only assume the wheelbase has been kept shorter to optimize headroom for the rear-seat, as keeping the rear-seat farther at the back would have meant the head fouling the sloping roof. I wonder, from a design point of view whether they could have made the car a bit longer so as to increase the wheelbase, and consequently, the rear legroom. Also, I would have liked to know what they had to trade-off with in order to keep wheelbase shorter than the competition - as in, wouldn't a longer wheelbase also have contributed to better ride stability and handling?
All this will be highlighted in our Curvv review which goes live on tuesday, watch out for that!
@@sirishch Definitely, looking forward to it! Watch all your videos about Tata, in fact! :)
As an automobile designer myself, can you please share some designs created by Martin that I can refer to for my portfolio?
You can check out some of the designs and sketches on his Instagram handle
Check his instagram perhaps?
What about the next gen Tiago & Tigor? 😮💨
No news about them yet.
Probably includes in those 9 products he mentioned Tata is working simultaneously.😊
SUVs is where the market is at now
Very informative! next time plz do ask if Tata is planning for a 4X4 or not.. exclude Ev's
We surely will.
Harrier EV will have AWD. ICE, not sure
@@sirishch yeah harrier and safari evs i know. thats y asked to exclude ev's :D
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For them frustration was a creation and creativity which existed and lasted and sustained in competitive world before completion and submitting the assigned tasks before stipulated time but the speculation was sumthin excitement and consciousness and curiously intensification 🌹❤️🌹that is the significance of frustration which keep on rolling at the back of their head 🌹❤️🌹❤️
Curvv should come in droptop too.
Maybe we do get something like it in the future.
@@evoIndia then this car will be sold over the roof for not having roof. 😍😉
In India? No chance
I agree with the weather we have. Also with the mindset of Indian customer everyone is going to praise it but no one will buy it.
On the contrary it is going to be a cult product. Brand Image will increase.
I would be a good strategy if they adopt it.
For them criticism is just like a critics which later on turn into aspiration and if they pushes hard those critics bifurcate and turn into award and become role model 🌹❤️🌹❤️
Change design of tiago please
Nice vid. I am waiting for hyundai creta ev and harrier ev awd.
Thank you. We're also excited about those two coming.
Likewise. lots of cool cars coming
@@evoIndiaAny timelines you can share? Thanks.
He told that they are working on mass market alternative of curvv.@evo india did he tell you anything off the record about it
Whatever is off the record, remains off it
@@evoIndia hmm
It's the Sierra!
@@sirishch whoop!!! I thought Sierra is placed above safari. If its coming in segment of creta its going to be a banger
Martin Should live Upto Pratap Bose Design
Just tell how long Tata needs to get the Safari a petrol engine ?
my only concern is
why the designing is not happening in india?
there are three 3 centres - Pune-India , UK and Italy . Italy is with JLR so it's there and UK too because they have JLR there
The 3 design centers in Pune, UK and Italy work together as Martin said. Eventually, it all reaches the Pune studio because it is based in the manufacturing facility.
It is happening in India, Italy and UK. all over!
Now Tata should launch 7 seater MPV in India.
JMD and JRD and son and very respectful Chairperson or moreover chairman has a vision and foresight which have created Nano it was a dream of poor povertyline rather being deprivation the economic graph was had set and predetermined by JRD ❤️🌹
Martin very good morning 🌹❤️❤️🌹
I liked this podcast but felt the interviewer was very much bombarding questions one after the other. Really like a viva. 😂
With Sierra sitting in the 4.3m..won't that eat the harrier's sales?? Already Harrier's sale is coming down so customer might either go for Sierra or Safari right?
Avinya the same time as well ❤️🩹 the same to the other side 😜😜
Rear head room is really bad in curvv ev. It will lead to bad reputation of this amazing car😢
Hope Tata Design and Engeneering Guys Do Some Redesign
Let's See What Indian Customers Say
Why tata doesn't change its front design...why its dumping tube light cars ..martin bhai kya karrey ho yarr... we want new front look.😊😊
Martin Lives and Work in Europe So Bhai Hard Luck 😂
BRAND IDENTIFY
I don't think cruvv is a new product, its actually a rear resigned nexon, interiors are same, space is same, actually mass market needs a curvv based 7 seater
Doubt the Nexon platform can take a 7 seater
@@sirishch gi, if Renault triber or ertiga can, why not Nexon
Avinya is coming OMG.....which is the best bank in India? We need to plan a heist 😂😂😂
😅😅
Hopefully wont be priced such that you need to rob a bank!
Did not compromise the Second row ? What a joke 😂😂😂😂
Second Row is Challenging For Any Indian . Hyundai Creata is Enjoying
He has Not Been Inside the Curv . So how Can He Judge It