LinkedIn Ads Optimization Strategies - Ep 113

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[@gauravgupta8983]

Hi AJ, I have a question. I have been running LinkedIn ads for one of my clients in India. We are getting good potential leads but a client wants more. We are spending 50 k per month and have got 10 leads with CPL-5000 INR. We have chosen manual bidding with CPC- 180. Any suggestions pls? Thanks

[@gauravgupta8983]

Hi AJ Wilcox, Firstly, thanks so much for sharing ur incredible videos. I have been watching almost all the videos now and then which gives so much insights & value to it. However, I have a question pertaining to this video. Can you explain me this? "If my cost per lead is high, but my conversion rate is also high. That might be more of an indication that I’m paying more than as necessary for the leads. But I shouldn’t make big changes to the ads themselves or the offers because that conversion rate is high, I know things are working. What I can do is bid down and if conversion rate is staying exactly the same, then I’ll get an even higher volume of leads at lower costs because now I have more room in my budget for when the cost per click are lower." I have not got this. Thanks, Gaurav, India

[@AJWilcox]

Sure thing, Gaurav!
Basically, if your formula of Audience/Ad have a high conversion rate, then the formula is working. But if the cost per conversion is high, that means that you're probably paying too much for the traffic.
So the recommendation in this case would be to bid lower, or differently, to try to get your cost per click lower, which would bring the cost per conversion lower.
Does that make more sense than the way I said it?

[@gauravgupta8983]

Thank u so much
@@AJWilcox