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LinkedIn Ads Low Delivery - Ep 152
Show Resources: Here were the resources we covered in the episode:
Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
Follow AJ on LinkedIn
B2Linked's UA-cam Channel
LinkedIn Learning Course
Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!
A great no-cost way to support us: Rate/Review!
Show Notes: Episode Summary: In this episode, AJ Wilcox dives deep into one of the most frustrating issues for LinkedIn advertisers: campaigns that just won’t deliver or spend as expected. AJ walks listeners through his tried-and-true troubleshooting steps, offering actionable insights to get LinkedIn Ads campaigns back on track.
Key Discussion Points:
Why Campaigns May Not Deliver: AJ explains potential causes, from inactive campaigns to low bidding issues, that might be limiting ad visibility and spend.
Detailed Troubleshooting Steps: He provides a step-by-step guide for advertisers to diagnose issues, covering everything from campaign and ad activity to billing checks, small or inactive audiences, and relevancy score.
Bidding Strategies: Insights into how manual bidding and maximum delivery bidding can impact campaign delivery, plus tips on knowing when to increase bids.
Glitches and Quick Fixes: AJ discusses how occasional LinkedIn platform glitches can hinder ad delivery and how duplicating campaigns can often resolve these issues.
Audience Size and Activity: Why small or infrequent audiences on LinkedIn may result in slow ad delivery and how to set realistic expectations.
LinkedIn Ads Support: When to reach out to LinkedIn support if troubleshooting steps fail, and tips for contacting them effectively.
AJ shares practical solutions to optimize LinkedIn ad delivery, save on costs, and ensure that their campaigns spend efficiently.
Show Transcript:
For the full show transcript, see the show notes page here: Episode 152
Переглядів: 26

Відео

Understanding LinkedIn Ads Billing: Payment Methods & How to Budget
Переглядів 2312 годин тому
Wondering how LinkedIn Ads billing and budgeting work? In this video, AJ explains the available billing options on LinkedIn, how payments are processed, and how you should think about budgeting your campaigns. You'll also learn how to change your payment method and ensure your campaigns keep running smoothly without any interruptions. Here are helpful resources: 🔗 Join our Private LinkedIn Ads ...
LinkedIn Ads CPMs Explained: What Impacts How Much You Pay?
Переглядів 2016 годин тому
What CPMs (Costs Per Thousand Impressions) should you expect from your LinkedIn Ads? In this video, AJ explains the key factors that affect your ad costs on LinkedIn and how it compares to CPCs. Here are helpful resources: 🔗 Join our Private LinkedIn Ads Community: fanatics.b2linked.com 🎧 Listen to The LinkedIn Ads Show Podcast: b2linked.com/podcast/ 🔗 Ultimate LinkedIn Ads Startup Checklist: b...
LinkedIn Ads A/B Testing Explained: How to Test & Optimize Smarter
Переглядів 79День тому
Want to improve your LinkedIn Ads performance? In this video, we explain how to A/B test your LinkedIn Ads to discover what works best. Learn how to set up controlled experiments, compare results, and make data-driven decisions to optimize your campaigns and maximize ROI. Here are helpful resources: 🔗 Join our Private LinkedIn Ads Community: fanatics.b2linked.com 🎧 Listen to The LinkedIn Ads Sh...
LinkedIn Ads Permissions & Access Levels Explained: Step-by-Step Walkthrough
Переглядів 2814 днів тому
Understanding LinkedIn Ads permissions is essential when working with clients or managing multiple accounts. In this video, we break down LinkedIn Ads access levels and explain what each permission level means. Whether you're requesting access from a client or granting it to a team member, this guide will help you get it right every time. After your account is created, you'll want to run high-p...
LinkedIn Ads 2024-2025 Roadmap - Ep 151
Переглядів 4714 днів тому
Show Resources: Here were the resources we covered in the episode: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's UA-cam Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Notes: Episode...
How to Create a LinkedIn Ads Account: Step-by-Step Guide for Beginners
Переглядів 4514 днів тому
Learn how to create your LinkedIn Ads account in just a few simple steps! 🚀 When you're getting started advertising on LinkedIn, you'll want a guide to help you get started with the account creation process to ensure you're ready to run ads effectively. After your account is created, you'll want to run high-performing ads. Here are the resources you'll need: 🔗 Join our Private LinkedIn Ads Comm...
LinkedIn Audience Network Lists - Ep 150
Переглядів 52Місяць тому
Show Resources: Here were the resources we covered in the episode: FouAnalytics provides the best intelligence I've found on spam/bot traffic Dr Fou's LinkedIn where he publishes awesome deep-dives into traffic quality B2Linked LAN Whitelist B2Linked LAN Blacklist Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B...
LinkedIn Ads Audience Penetration - Ep 149
Переглядів 82Місяць тому
Show Resources: Here were the resources we covered in the episode: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's UA-cam Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Notes: Episode...
LinkedIn Ads Website Actions - Ep 148
Переглядів 72Місяць тому
Episode Description Show Resources: Here were the resources we covered in the episode: LinkedIn's help article about Website Actions Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's UA-cam Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A...
LinkedIn Conversation Ads - EP 145
Переглядів 1192 місяці тому
Show Resources: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert: fanatics.b2linked.com/ Follow AJ on LinkedIn: linkedin.com/in/wilcoxaj LinkedIn Learning Course: www.linkedin.com/learning/advertising-on-linkedin-8986011 Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: ...
LinkedIn Ads for Event Promotion - Ep 144
Переглядів 1662 місяці тому
Show Resources: Best practices to getting the highest match rate from LinkedIn list uploads: b2linked.com/blog/ep120/ Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert: fanatics.b2linked.com/ Follow AJ on LinkedIn: linkedin.com/in/wilcoxaj LinkedIn Learning Course: www.linkedin.com/learning/advertising-on-linkedin-8986011 Contact us at ...
LinkedIn Document Ads - Ep 143
Переглядів 852 місяці тому
Show Resources: Organic Content Posting through RSS Feed: www.linkedin.com/business/marketing/blog/linkedin-pages/save-time-linkedin-new-content-sharing Great example of an engaging document for LinkedIn: www.linkedin.com/posts/wilcoxaj_how-to-pay-too-much-for-your-linkedin-ads-activity-7186371328512344065-WMIf Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you...
2 Big Reasons LinkedIn Ads Prices Are Spiking - And How to Beat Them
Переглядів 812 місяці тому
You may have noticed your LinkedIn Ads costs going up. There are a couple reasons for this and we share what you can do to turn it around. Want to dive deeper? Check out this episode of the LinkedIn Ads Show: ua-cam.com/video/22XUYpyerO8/v-deo.html Do you notice anything interesting about this video? We have a secret about it. Share in the comments if you think you can spot it.
LinkedIn Ads MMI Score - Ep 142
Переглядів 633 місяці тому
Show Resources: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert: fanatics.b2linked.com/ Follow AJ on LinkedIn: linkedin.com/in/wilcoxaj LinkedIn Learning Course: www.linkedin.com/learning/advertising-on-linkedin-8986011 Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: ...
LinkedIn Ads Predictive Audiences - Ep 141
Переглядів 1723 місяці тому
LinkedIn Ads Predictive Audiences - Ep 141
LinkedIn Ads Dwell Time Complete Breakdown - Ep 140
Переглядів 1103 місяці тому
LinkedIn Ads Dwell Time Complete Breakdown - Ep 140
LinkedIn Ads Beginner Advice - Ep 139
Переглядів 1823 місяці тому
LinkedIn Ads Beginner Advice - Ep 139
LinkedIn Thought Leader Ads Strategy - Ep 138
Переглядів 2063 місяці тому
LinkedIn Thought Leader Ads Strategy - Ep 138
LinkedIn Ads Tiny Thumbnails - Ep 137
Переглядів 1084 місяці тому
LinkedIn Ads Tiny Thumbnails - Ep 137
LinkedIn Ads: Attach Forms to Boosts - Ep 136
Переглядів 454 місяці тому
LinkedIn Ads: Attach Forms to Boosts - Ep 136
LinkedIn Ads Ideal $3k Video Setup - Ep 135
Переглядів 504 місяці тому
LinkedIn Ads Ideal $3k Video Setup - Ep 135
Why LI Ads Costs Are Rising - Ep 134
Переглядів 504 місяці тому
Why LI Ads Costs Are Rising - Ep 134
LinkedIn Ads Location Targeting - Ep 133
Переглядів 654 місяці тому
LinkedIn Ads Location Targeting - Ep 133
LinkedIn Ads: Evergreen vs Ad Hoc - Ep 132
Переглядів 4035 місяців тому
LinkedIn Ads: Evergreen vs Ad Hoc - Ep 132
The Newest LinkedIn Ads Features - Ep 131
Переглядів 1685 місяців тому
The Newest LinkedIn Ads Features - Ep 131
LinkedIn Ads Going Dark - Ep 130
Переглядів 1005 місяців тому
LinkedIn Ads Going Dark - Ep 130
LinkedIn's Big 2024 Announcements - Ep 129
Переглядів 606 місяців тому
LinkedIn's Big 2024 Announcements - Ep 129
Launch LinkedIn Thought Leader Ads Right - Ep 128
Переглядів 2016 місяців тому
Launch LinkedIn Thought Leader Ads Right - Ep 128
How to Run AAB Tests on LinkedIn Ads - Ep 127
Переглядів 1736 місяців тому
How to Run AAB Tests on LinkedIn Ads - Ep 127

КОМЕНТАРІ

  • @StephenOwen-z6s
    @StephenOwen-z6s 12 днів тому

    When do you decide when an ad has enough data? 1,000 impressions? Do you do any statistical significance calculation?

  • @StatelyRealEstate
    @StatelyRealEstate 25 днів тому

    Brilliant information, thanks for sharing!

  • @JoeGlines-Automator
    @JoeGlines-Automator Місяць тому

    Great job as always AJ! Really valuable tips!

  • @clecioantonio4665
    @clecioantonio4665 Місяць тому

    Amazing content! Thanks!

  • @talmarossi
    @talmarossi Місяць тому

    Your videos are awesome! Thanks for sharing tons of info! I have a question for you: Sponsored posts will show a full-size image on the target’s feed, but you mentioned that if the target interacts with it, the image will shrink on their connections' feeds. Is that correct? Thanks for your help :-) Just making sure the target will see the full size image on their feed.

  • @jonyeazel
    @jonyeazel Місяць тому

    good stuff brother.

  • @SerapPetek
    @SerapPetek Місяць тому

    I loved your breakdown of LinkedIn Ads budgets! It is something that is crucial for all marketers. That said, I cannot stress enough how useful cold emailing can be. Mystrika is what I have been using for my outreach, and the warmup feature is legit. The fact that it provides A/B testing with 26 variations is a game changer. Give it a try, you would not regret it!

  • @ZerinFatih
    @ZerinFatih Місяць тому

    This video is a must-watch for anyone serious about LinkedIn Ads. On the flip side, I have found that cold emailing helps fill in those gaps. I have been using Filter Bounce, and it is honestly been a breeze! Their real-time verification keeps my bounce rate under 1%, which is just fantastic for maintaining a good sender reputation. If you have not checked them out yet, do yourself a favor!

  • @SelmaSevgi-tq4xf
    @SelmaSevgi-tq4xf Місяць тому

    This video is a must-watch for anyone serious about LinkedIn Ads. On the flip side, I have found that cold emailing helps fill in those gaps. I have been using Filter Bounce, and it is honestly been a breeze! Their real-time verification keeps my bounce rate under 1%, which is just fantastic for maintaining a good sender reputation. If you have not checked them out yet, do yourself a favor!

  • @MusaMeliha
    @MusaMeliha Місяць тому

    This video reminded me how crucial budgeting can be for LinkedIn Ads! But for me, cold emailing has been incredibly powerful too. I have recently switched to Mystrika, and their user interface is super friendly. Plus, their integration with GoHighLevel means my systems talk to each other effortlessly. If you are diving into cold emailing, Mystrika is definitely worth considering!

  • @SerdarDeniz-n5i
    @SerdarDeniz-n5i Місяць тому

    This video made me rethink my LinkedIn Ads strategies. However, cold emailing is where I have seen real expansion. Filter Bounce has been a lifesaver for maintaining my bounce rate below 1%. It is affordable too, making it accessible for anyone wanting reliable verification. If you are getting into cold emails, check them out!

  • @TurgayOnder-w2h
    @TurgayOnder-w2h Місяць тому

    Great insights on LinkedIn Ads budgets! For those who want to amplify their reach, cold emailing is an option you should not overlook. Do You Mail has been my go-to for a while now. The unlimited sending feature is just fantastic, especially when working with multiple domains. I would recommend trying it out if you are looking for a reliable email solution!

  • @VeyselTugrul-l6y
    @VeyselTugrul-l6y Місяць тому

    Thanks for sharing this LinkedIn Ads budget video! It is packed with info! Speaking of info, have you thought about cold emailing? I have been using Mystrika and it truly excels in delivering comprehensive analytics. The best part? Their Cold Email Accelerator masterclass! It is a solid resource. Consider exploring it if you are serious about outreach.

  • @ZeynepMuhammed-b8z
    @ZeynepMuhammed-b8z Місяць тому

    Loved the insights in this LinkedIn Ads budgeting video! For anyone looking to stretch their reach, cold emailing offers so much potential. Mystrika has been completely transformative for me. The warmup pool and automatic bounce detection might just be what you need. Give it a go-it is been worth it for me!

  • @YaseminBulent-q8q
    @YaseminBulent-q8q Місяць тому

    This video about LinkedIn Ads budgeting is definitely insightful! But you know what? Pairing that strategy with effective cold emailing can really boost your results. I have been using Do You Mail for a few months now, and it is been super smooth. Their automatic SPF and DKIM configurations make everything so much easier. Seriously, if you are looking for a great tool, give Do You Mail a shot.

  • @MuhammedAsli-o3t
    @MuhammedAsli-o3t Місяць тому

    I caught this video on LinkedIn Ads budgeting, and it is a solid guide! However, I have been leveraging cold emails to complement my campaigns, and let me tell you, the results have been eye-opening. I recently switched to Mystrika, and the analytics are just stellar! If you are serious about your outreach game, you should try this at least once.

  • @ankitkushwahaankitkushwaha2810
    @ankitkushwahaankitkushwaha2810 Місяць тому

    This topic on exclusions made me realize how essential it is to segment your audience. I have been using Mystrika for a while now, and it complements my outreach perfectly. The AI writing and personalization features have helped me craft tailored messages that resonate. You will definitely want to check them out if you are serious about optimizing your cold emailing efforts!

  • @chandanchoudori2775
    @chandanchoudori2775 Місяць тому

    I recently watched your video about LinkedIn Ads exclusions, and it got me thinking-using cold emails can definitely help with targeting too! I have been using Mystrika for a while now, and the detailed analytics have really shaped my approach. The user-friendly interface makes it easy to track my campaigns and improve them. Seriously, if you are looking to enhance your outreach, give Mystrika a shot. Their Cold Email Accelerator guide is a total game-changer too.

  • @PBGAMING-k9g
    @PBGAMING-k9g Місяць тому

    LinkedIn Ads exclusions are key, but have you tried cold emailing alongside? I found out about Filter Bounce a few months ago, and it is made my life way easier. Their real-time verification keeps my bounce rate under 1%, which is huge for maintaining a good sender reputation. If you are venturing into cold emails, I highly recommend giving them a shot, it is ridiculously affordable too!

  • @Nayangaming-u4p
    @Nayangaming-u4p Місяць тому

    Your breakdown of LinkedIn Ads exclusions is spot on! It got me considering how cold emailing fits into that strategy. Filter Bounce has transformed my email list verification efforts. Their plans are affordable and they have great accuracy, especially with major services like Outlook and Yahoo. If cold emails are on your horizon, you owe it to yourself to check them out!

  • @gurpeetsingh9173
    @gurpeetsingh9173 Місяць тому

    This video on LinkedIn Ads is so useful! It reminds me of the way cold emailing can refine your audience targeting as well. After trying out Do You Mail for several months, I can confidently say it is been fantastic. The automated SPF and DKIM configuration was a lifesaver and made my life a lot easier. If you are serious about your email game, you should really try it out!

  • @भुरसिंह-ग3द
    @भुरसिंह-ग3द Місяць тому

    I appreciate the insights on LinkedIn Ads exclusions! They align with what I have seen work in my cold email campaigns. After months with Filter Bounce, I am astounded by how accurately they verify addresses. The free verifications every month are super helpful when I need to keep things on budget. If cold emailing is in your plan, you would not regret trying them!

  • @KombanKomban-el1wk
    @KombanKomban-el1wk Місяць тому

    Wow, this video opened my eyes to LinkedIn is nuances. It is similar to how I have refined my cold emailing with Do You Mail. The ability to send unlimited emails from different domains is priceless. Plus, the cost-effectiveness means I can allocate resources elsewhere. Seriously, if you are interested in scaling your outreach, give it a whirl!

  • @parmarsachin3462
    @parmarsachin3462 Місяць тому

    Been reflecting on your video about targeting exclusions. Cold emailing can definitely complement that strategy! Do You Mail has been a blessing in disguise for me. The automatic configuration of SPF, DKIM, and DMARC saves me so much hassle. If you are looking for an easy way to send effective outreach, give them a try!

  • @BabluKakodiya-f4c
    @BabluKakodiya-f4c Місяць тому

    Your tips on LinkedIn ads hit the nail on the head. It reminds me of the importance of audience in cold emails! Mystrika has been my go-to for a few months now, and they really excel at bounce detection and unified inbox management. Seriously, if email outreach is your game, you should definitely explore what they have to offer!

  • @RaimOro-gs4fi
    @RaimOro-gs4fi Місяць тому

    This is a very interesting insight! I've been struggling to figure out the right objectives for my video ads because for the longest time, I've only been using website visits because the priority for my client is to drive website traffic. My question is this though, if you put Engagement as the objective, not all of those clicks are going to the website (some are just likes, share etc.) If the priority is traffic, would you stil recommend engagement over Website Visits? And if so, why?

  • @KalinaPerkins-BPM
    @KalinaPerkins-BPM 2 місяці тому

    Hi! I found your podcast through a comment you left on a reddit post. Your answer to that post was super helpful, and I listened to episodes of your podcast and implemented a lot of your ideas in my ads and they have been improving. This has been super helpful! I'll definitely be listening in from now on. Thank you!

    • @B2Linked
      @B2Linked 2 місяці тому

      @@KalinaPerkins-BPM fantastic! Glad to have you as a listener! So happy it's helping your ads perform better.

  • @shwetachaturvedi890
    @shwetachaturvedi890 2 місяці тому

    Let me start by saying Thanks a lot for your wonderful short tutorials. It has given me confidence in LinkedIn marketing and more. Its 3 years now but I am still looking forward to your videos. I have recently noticed something that I would like to ask. In my campaign performance report I see double entries for multiple campaigns. I am not running multiple ads, these are sponsored posts (post boost) so I do not know why I see 2 entries for them. I am looking forward to understand the Ads spend on each post by LinkedIn these 2 entries have different values but the total comes out to be my campaign budget. They why 2 values? Can you explain?

  • @amilav.5694
    @amilav.5694 2 місяці тому

    I was trying to go low with some of my campaigns. But, every time I would enter the minimum I wanted to start with, LinkedIn would warn me that I had to increase it because of the audience I was targeting and competitors. So I ended up with an 80-100$ per day. It was a lead-generation campaign targeting companies with the size of 5k - 10k+ and decision-makers “super-titles” (no uploaded list). Seems like when it comes to this objective, and going after “super” companies and titles, the low bid doesn't exist. 😅

  • @MaiaGoijman
    @MaiaGoijman 2 місяці тому

    Hello! First of all I looove your show! So much useful information! I’m a marketing manager and this is my morning podcast. I found you on Spotify and followed you to UA-cam. Please keep them coming, love the length and the topics, and how in depth you go on each topic. Got one question, I launched a campaign 72 hrs ago and got no demographic information of the audience, it says “no information to report” could you help us with this?

  • @NikolaIvanov-b7s
    @NikolaIvanov-b7s 3 місяці тому

    What is good dwell time for an organic thought leader video ad?

  • @RavenKVA
    @RavenKVA 3 місяці тому

    I would LOVE if you would start adding chapters to these videos!

  • @gauravgupta8983
    @gauravgupta8983 3 місяці тому

    Hi AJ, I have a question. I have been running LinkedIn ads for one of my clients in India. We are getting good potential leads but a client wants more. We are spending 50 k per month and have got 10 leads with CPL-5000 INR. We have chosen manual bidding with CPC- 180. Any suggestions pls? Thanks

  • @jimsdigitalmarketing
    @jimsdigitalmarketing 3 місяці тому

    There is a research done and it concluded people seeing the ads on Linkedin had 2x higher brand trust compared to the other advertising platforms. LAN totally destroys that metric, so I wouldn't want that. If I wanted cheap traffic I would do a GDN campaign on Google and get $0.07 clicks

  • @AlexZ-lf9pi
    @AlexZ-lf9pi 3 місяці тому

    I really appreciate your work and insights. I’ve been watching the video since it went live an hour ago and have already added “Dwell Time” to my weekly report for the client! Thank you for bringing up such interesting topics and insights!

    • @AJWilcox
      @AJWilcox 3 місяці тому

      Awesome! Makes me so happy to hear!

  • @SEO-010
    @SEO-010 3 місяці тому

    what is the cost of the cheapest LinkedIn Ads? What the cases uses of using cheapest LinkedIn Ads? What are he results of such a strategy? (suggestion of next video) thank you

  • @firte3899
    @firte3899 3 місяці тому

    Thanks just recently took an interest in linkedin ads

  • @aashimatheaashimaverma3428
    @aashimatheaashimaverma3428 3 місяці тому

    OMG! I had no idea you had a youtube. I can't wait for tutorials.

  • @SEO-010
    @SEO-010 4 місяці тому

    what is the cost of the cheapest LinkedIn Ads? What the cases uses of using cheapest LinkedIn Ads? What are he results of such a strategy? (suggestion of next video) thank you

  • @madewithlove6219
    @madewithlove6219 4 місяці тому

    Is there a distinction between public and private groups?--Can we only target public groups in LinkedIn ad targeting? Are private groups also covered under ad targeting?

    • @AJWilcox
      @AJWilcox 4 місяці тому

      No distinction at all for ads! We can target members of both public and private groups. I love it!

  • @raghavendradeepakdupugunta4241
    @raghavendradeepakdupugunta4241 5 місяців тому

    informative.

  • @rahuldoes
    @rahuldoes 5 місяців тому

    AJ, YOU do not have to say all that, all that many times at the end! I do not do podcasts but I am heading straight away for the reviewSSS.

    • @rahuldoes
      @rahuldoes 5 місяців тому

      Where is the Episode 10?

  • @xxakhitxx
    @xxakhitxx 5 місяців тому

    Hey legend! Love the Vids! Just had a quick question. In regards to retargeting campaign we have an audience of under 800. Do you recommend automated bidding or manual bidding? We did automated and it's giving us a CPC for $30-60! Which is crazy. Please let me know :)

    • @B2Linked
      @B2Linked 5 місяців тому

      Thanks man! Audience size is far less important than CTR performance. It's fine to have an 800-person audience, but if the CTRs are <1% I'd do low, manual CPC bidding. If it's over 1%, then I'd use Max Delivery. -AJ

  • @xxakhitxx
    @xxakhitxx 5 місяців тому

    Hi Mate! Just had a quick question. For a retargeting campaign which only has under 1000 people in that audience. Is it better to do manual bidding or automated? I did automated and it is around $30-50 CPC which is crazy. Pls let me know

    • @B2Linked
      @B2Linked 5 місяців тому

      Sure thing! Audience size is far less important than CTR performance. It's fine to have a 1000-person audience, but if the CTRs are <1% I'd do low, manual CPC bidding. If it's over 1%, then I'd use Max Delivery. -AJ

  • @SamuelAdu01
    @SamuelAdu01 6 місяців тому

    I’m glad I found this channel very authentic

    • @AJWilcox
      @AJWilcox 6 місяців тому

      Awesome, thanks for watching!

  • @didsreeve.marketing
    @didsreeve.marketing 6 місяців тому

    Hi @AJ, this is great - I'd never heard of AAB testing before but it makes complete sense -probably particularly on LinkedIn! Where you talked about an example in which the A ads performed completely differently, I wondered whether you segmented the results by platform? Were you targeting the LAN or just LinkedIn?

    • @AJWilcox
      @AJWilcox 6 місяців тому

      Just LinkedIn on this one. I rarely use LAN just because I haven't seen great performance from the traffic, but I'm hoping to be proven wrong on that. Let me know if you've had good performance from LAN!

    • @didserella
      @didserella 6 місяців тому

      @AJ thanks. I haven't either. LAN is SO different from LinkedIn, it's a shame we still can't properly separate them to test. Although I did hear that ability was in the pipeline

  • @paoloandmore
    @paoloandmore 6 місяців тому

    Hi AJ! Do you run an AAB test for each and every of your ad tests? As always, thanks for sharing and kudos for the solid insights 👏👏

    • @AJWilcox
      @AJWilcox 6 місяців тому

      Not for every test, and I only do it occasionally. It's mostly to test for the validity of important tests.

    • @paoloandmore
      @paoloandmore 6 місяців тому

      @@AJWilcox Totally agree with your approach. No point in adding in such a variation if not for those tests we want to get important insights from. Thanks again 👍

  • @saramartinezmontero902
    @saramartinezmontero902 6 місяців тому

    How to add the conversion to the pivot table?

    • @AJWilcox
      @AJWilcox 6 місяців тому

      I pull the conversions fields into the Values section of the pivot table and it will add them. There's click through conversions, view through conversions, and then both of those add together to give you your "Conversions" column in LinkedIn's data. I tend to only pay attention to click-through conversions, so I bring in only that column, and then do my calculations based on that.

    • @saramartinezmontero902
      @saramartinezmontero902 6 місяців тому

      @@AJWilcox Thank you very much. I´ll try to do it. it would be nice, if you could do a video on that. I struggle a bit with the metrics. I learn a lot with your videos. Also, I mixed up lead and conversions

  • @wiktoriaborun1665
    @wiktoriaborun1665 6 місяців тому

    Thanks to you I was able to use excel. I cannot thank you enough

    • @AJWilcox
      @AJWilcox 6 місяців тому

      So glad these methods were helpful to you!!!

  • @sylvainmarcotte5614
    @sylvainmarcotte5614 6 місяців тому

    Thanks for the video. Do you know if LinkedIn changed their algorithm in 2024? In our 2023 campaigns, we were getting CTR well above 1% (3% to 5%) but the same campaigns now are in the 0.5% to 1.2%. Perhaps they saw your video and fixed their own stuff?

    • @AJWilcox
      @AJWilcox 6 місяців тому

      I don't think anything changed with LinkedIn's auction or bidding since the start of the year. I can think of 2 things that might affect it: 1. If they're the same campaigns and same ads that were running before, we definitely see audiences tiring of them and we need to freshen ads up and give them variety or the campaigns tank. 2. Recently, Thought Leader Ads and Document Ads are performing so well with 3%-8% CTRs that everything that used to be a good performer is taking lower inventory to make room for them. Could either of those explain what you're seeing?

    • @sylvainmarcotte5614
      @sylvainmarcotte5614 6 місяців тому

      @@AJWilcox I don't think it is #1. Our campaigns are run one state at a time (long story), when we switched to 2024, boom, a drop. That being said, you might be right. I will give it a try just to be sure. #2. Yeah that might be it. Thanks for the quick reply.