Here’s How Ford’s Horrible Branding Mistake Killed Mustang Mach-E Sales

In this video I talk about the big mistake Ford made by naming its electric vehicle a “Mustang” Mach-E. They could’ve named it just about anything else and sales of their great electric vehicle would have gone through the roof.
#ford #electricvehicle #mache #mustang
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[@ashishpatel350]

they should have called it the ford mach-e

[@brokeboy87]

It's simple and it kind of works. Other brands are doing a number system.

[@qstarsonic4222]

The mechanical issues killed the Mach E not the marketing.

[@rogersims5085]

To be fair i honestly don't think Mustang owners will ever be in the market for a crossover EV's anyway 😅

[@joltran3276]

Don’t underestimate the power of a baby

[@BogeyTheBear]

'Compact Crossover' is the rebranded label for a station wagon. A Mustang is many things-- a four door wagon is not one of them.
I might start calling this a Mock-stang.

[@jcgamer892]

Shhh, don't tell him that the LTD wagon and Foxbody mustang are based on the same platform or that the front clips are bolt on 🤫🤭. Also don't insult us wagon owners like that, at least we have cargo space for the whole family and our vehicles will out last this mustang mockery.

[@Lincolntowncoupe]

I thought the CEO of Ford speaking against electric vehicles after attempting a road trip in an F150 Lightning is what killed the Mach E and F-150 Lightning

[@rmb1]

Wouldn’t touch any new Ford the “Recall Kings”

[@apollo122345678]

Astounded how dumb some multi-billion dollar companies are lately when it comes to ruining their brands and offending their historically strong and loyal customer base.

[@mike9132]

I totally agree

[@Arcticwhir]

Its also visually unappealing

[@CommandoMaster]

Just call it the Ford SEV. Anything but a Mach and a Mustang. Ford is clueless on naming.

[@jmi967]

I don’t care that it’s electric. You can make an electric vehicle with equal or better performance. They can even make it sound like a V8, and even drive like one.
For me it’s purely that it is a generic SUV with a Mustang badge. Same issue with BMW’s iX looking nothing like the brand. It’s like putting a Corvette emblem on a Smart car. It makes no sense (not that automakers make sense anymore with branding in general)

[@snowflakeprincessunicorn]

First On Race Day

[@amirtz3342]

Most ford mustangs don’t have a V8

[@amirtz3342]

Infinite shitts has no clue about how crappy most mustangs are

[@rmb1]

FORD THE RECALL KINGS. No thanks.

[@geepuller1]

Its almost as good as bronco and bronco sport.

[@thetruth981]

Electric Mustang = Abomination.

[@lancerichards2847]

That is a butt ugly Car. No Style
Shame on you Ford