Are New Toyotas Too Darn Expensive!?
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- Опубліковано 17 тра 2024
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In this video we discuss the pricing of the new 2025 Toyota 4runner: Is it going to be too expensive?
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You are way off the mark. The people who love Tacomas and 4Runners or just Toyota in general have never been shopping for “all the new feature and technologies”. They were buying for affordability and reliability. Both of which no longer line up with Toyota. Not to mention Toyota moved Tacoma production 100% to mexico. Paying pennies on the dollar to make them, but charging us 10K more…
Agreed. If you're buying for all the bells and whistles, Toyota previously wouldn't have been on the shortlist. I hope the 'higher-ups' are not following Jeep's approach. Trying to be a Range Rover competitor just does NOT align with the brand. Meet the market where it's at, or have your vehicles sitting on dealer lots gathering dust - your choice Toyota,
The wages aren’t that much different in Mexico. It’s required they pay the people similarly etc to the USA to allow for the USA manufacturing facilities to remain competitive. It’s also in the Union contracts for each position classification. It’s not Pennie’s on the dollar so much as a few % points less expensive and there’s reduced land/infrastructure costs. It’s worth it to build in Mexico, but not drastically different like in the past. The Free Trade agreements have significant impact, otherwise the manufacturers would entirely abandon Canadian & USA manufacturing facilities completely.
My 1999 4Runner Limited was $38,000 MSRP new. That’s $71,560 adjusted for inflation.
@@user-vx7vi3vq1c That's an outright lie. I bought a fully loaded 1 ton diesel 4x4 in 1998 for $25k.
@@bobcook8576 I still have the window sticker. It’s a ‘99 fully loaded Limited and the sticker price was $38,000. Research it before embarrassing yourself again.
Toyota & Jeep have absolutely priced out their base customers.
Do you mean customers purchasing the base model or do you mean they have out-priced their core customer base?
@showmemorefunthings9208 thanks for the clarification. I'm saying their core customer base.
I'm I'll also saying this with the understanding that the entire market has shifted. However since about 2019, I've noticed both of those manufacturers offering less features in base models, and driving really high (luxury territory) premium prices.
Toyota still has the reliability and resale value. But it doesn't hurt any less
Yeah they have. Stupid too
@@bagel411 Thanks for clarifying! I would agree with your assessment in general. However, the number 1 problem I see is middle income jobs are being shipped overseas and the US workforce is becoming divided in salaries (haves and haves-not). Then you have to ask yourself as a manufacturer whether it's a sustainable model to produce vehicles for the have-nots. Manufacturers have decided it's not a sustainable model and that's why we are seeing the average new car price sell for nearly $50k. For Toyota's part, they are creating economies of scale by having the Tacoma, 4RUNNER, Land Cruiser, and GX share a lot of components, which helps reduce prices. Over time this will allow them to add features to lower end models but will never get us back to the old ways.
At least for Jeeps you can get reasonable deals now. The 4xe wranglers are expensive but you can get them at ~10% or more below MSRP. Granted we don't know what the situation with the 2025 model will be that is to be announced in the next few month. I hope we see a similar situation for the 4Runners in 1-2 years, when they are available in quantity and the initial buyers craze has subsided. A $60k fully loaded TRD off road would be 54k. This would be a bit more manageable. But even with a potential rebate, overall I think these prices do not reflect the value and use case of these cars anymore.
Toyota adopted Lexus pricing without actually selling you a Lexus. Brilliant.
They are not brilliant, Americans are ignorant.
Have you seen Lexus pricing recently?
I will be frank, I make close to 150k living in the Midwest and I cannot mentally afford a 70k car. I think it’s insane to pay 900$ plus a month for a car payment and that doesn’t include gas, insurance, and maintenance, like brakes, new tires, oil changes etc. So almost 1300-1400k a month for a car is insane.
Yeah, I hear you. Went to look at an F150 for work last fall. $60-$70k for the options I wanted. I just couldn't stomach the payment even tho I'm debt free. Went on the lookout for used. Found a 2020 F150 5.0 Lariat for $30k less than new, with under 13k miles. I paid maybe $2000 more for it than my Toyota 4Runner was new back in 2020. I got a decent deal, but yeah, can't see spending $900-$1100 monthly payment for something that sits in the driveway most of the time.
Same boat here. It's absurd
I’m so tired of car pundits giving props to Toyota for having the Land Cruiser starting price much less than the previous model. The two models are entirely different LC lines of vehicles.
💯
One is the actual Land Cruiser, the other is Prado. And they're supposed to be a car channel.
Hmm. My 3% annual salary increase is just slightly lagging the 30% inflation on the Pro.
“A $70,000 4Runner makes a lot of sense.”
I think the world begs to differ.
OTD for my 2020 SR5 Premium was $42,500. I could not in good conscience spend $70k on a 4Runner. I would be leaning more towards a Sequoia, or a Lexus LX before even considering it.
It's time to handout the divorce papers to Toyota as a Toyota loyal customer, I can't no longer accept the Tacoma dealership domestic abuse in price gouging! I will soon trade my 2018 Tacoma TRD PRO for a more affordable and better looking inside and out 2025 GMC Canyon AT4X. Yes, I am leaving Toyota for good, because they have Unjustifiably added too many dealership markups over MSRP making the Tacoma a poor value for price and features content when compared to the better equipped Canyon AT4X.
You gotta remember, these guys are shills for the auto industry. They don't care about you all they care about is getting clicks and driving ad revenue so they can buy more cars to create more propaganda for the auto industry, I'm basically done with all of these UA-cam auto industry shills.
@@leechburglights and you still got robbed
@@Seenoevilspeaknoevilhearnoevil buying a GMC is the stupidest thing you could do. Try a Ford
Are they too expensive? Yes. I paid $35K out the door for my 2020 Tacoma TRD Off Road 4x4. I know inflation and all, but no.
My 1999 4Runner Limited was $38,000 MSRP new. That’s $71,560 adjusted for inflation.
Prices have gone down!
@@user-vx7vi3vq1cDang that's a crazy price for the 90s if accurate, are you sure the $38k wasn't already adjusted for inflation?
My 2010 4runner with all options leather heated seats sunroof.. was 41k
@@yeahitskimmel Google search the MSRP for a 1999 Limited. It’s $35,808. Add a few options and delivery and it’s was $38K
@@user-vx7vi3vq1c We've been over this before. Yes, you have the sticker, blah blah. Sir. You. Got. Ripped. Off. Looking at Edmunds review for the period, it looks like loaded models went for around $36k, which is still too much for back then. Great rigs, but overpriced in their day.
Based on sales. New gen Tundra, tacoma, is not selling well at all. 6th gen 4runner, new land cruiser will follow. Toyota price increases are pure greed. 70k for 4runner 6th gen is insane. My 2021 4runner trd pro was 53k. Who gets a 16k raise in 4 years?
Apparently have not looked at the year to date sales or more accurately January through March sales of the new tundra. They’re on pace pro rata for second best selling year in tundra history
@jonathanratliff4780 Apprantely your clueless to truth behind those numbers. Up to 10k off msrp and 1.99% apr. Only significant discounts and low apr can sell them. Not reliability or quality anymore. Those significant discounts prove they priced themselves way more than people are willing to pay. Sales were way down with new gen for 1st year of it sale. Then sales went down until discounts came into the picture. Now, look numbers are up. It's all bs. My local toyota dealers can't sell them.
If the new engines didn’t keep blowing up they would have an easier time selling them
Of course Land Cruiser is cheaper than the outgoing model....Its a completely different vehicle...what are these guys talking about. haha
@@jonathanratliff4780 Tundra numbers are up, but Taco numbers are way down. Maybe that's due to availability, but we shall see.
The thought of knowing the SR5 going to top 50k is laughable
Very happy to have bought my 2023 instead of waiting for the new one and its first year production and other disappointments.
They can sit on dealer lots until hell freezes over....they are already lining up at my local dealer. They have priced out their bread and butter customer base and this will come back to haunt them dearly.
agreed. On Toyota's website, configuring a Toyota Tacoma SR Xtra Cab 4wd with the towing package and package with blind spot monitoring & parking assist (the options I would want), MSRP for that truck comes to $38,235, and that's before destination fees, taxes, and any dealer markups. Pretty expensive for a basic truck. Now, that one's not too much more expensive than a similarly equipped Nissan Frontier, but to get into a Tacoma SR5 Xtracab model with the larger turbo engine, you're looking at well over 40k, and that's still not an upper trim model. I've been looking at getting into a midsize truck this year and I'm heavily leaning towards the Nissan Frontier. The current model's been out long enough that there are some newly used ones on the market I've seen for 29-30k, a much better buy than the Tacoma right now, and the Frontier is a good truck. Wait a couple of years for the new Tacoma and see what they go for on the used car market.
Toyota will not lose money if they sit in dealers. You will pay for it one way or another. Your taxes will go to government bailouts just like in 2008.
Bottom line, it’s the American way, _Charge as much as the market will bare_ like it or not. If you won’t pay for one, someone else will.
All those people spending all that money on off-road capability that the vast majority will never use
The higher the price, the less likely the vehicle will be used off road.
Very much so, good example is the new Land Rover Defender. Some owners like me use my 105 Land Cruiser for everything from driving on the beach to shopping at malls (ones which don’t have height restrictions)
I mean if it was a Jeep people would just say mall crawler. I would say most people buy these things for something they want to do in the future but because of life some never use it for what they dreamed . No one I think wants to never use it.
It is applicable to a lot of things - clothes we never wear, toys we never play with, athletic shoes we never run in, etc. not everything in life has to be practical and used all the time
Modern-day vehicles are very expensive to manufacture. Although sale prices are high, manufactures and dealers don't generate much profit per vehicle as you think.
Everything is too expensive
100%. Literally, everything.
Our money is less valuable. Bidenomics!
vote correct because Americans can’t buy anything right now!!!
@@amazingjason455Do you think that this problem is only in the US? You understand it's worldwide, right?
@@The_Algorithm_ Better covid policies would have helped a lot. The wrong people were the ones making (and/or copying) the wrong decisions.
$65k I'd get a Ranger Raptor.
Wages for average people have been flat for over 40 years while corporate profits and executive pay has increased dramatically. Corporations are not sharing the profits with their workers at the same rate they are compensating the executives. If worker pay had kept pace with corporate profits then people might be able to afford these vehicles. If corporations want to keep raising the prices on their products while generating record profits and not compensating their workforce to share in the success of the company, then no one will be able to afford the products they make. Henry Ford understood this dynamic so he paid his workers enough so they would be able to afford a Model T.
Here here!
Pay is flat over 40 years because it is indexed to inflation.
Corporations share in the success of the company by keeping you employed.
If the total compensation for a CEO was divided up and given equally to all of the employees, most people (even at a fortune 50 company) would get a one time check for about $200- not exactly life changing.
Henry Ford wasn't trying to please shareholders and had virtually no competition.
@@timalan7406 Allowing you to keep your job with the constant threat of sending it to China because some overpaid CEO wants to make more money is hardly a reward or sharing in the success of the company. You speak like a true overpaid front office MBA toady repeating fox news talking points.
It's not that Ford understood the dynamic of workers that were able to afford the cars they built. Ford made cars cheap enough for everyone because he developed the working assembly line. The reduced the time it took to make a vehicle allowed them to have an overall lower cost. There were over 200 car makers in the US from 1900-1920. The ones who quickly learned how to manufacture faster, gained notoriety... like General Motors and Chrysler. Soon the others couldn't keep up. It's called competition, a part of capitalism, and what brings you lower prices in general. So if people stop demanding higher priced vehicles, then prices will fall. It really is that simple.
@@timalan7406 Psh, what a bunch of nonsense. CEO's would have nothing if it wasn't for the people they employ. Their pay is not commensurate with the unit of work they put into a given company. Their skill is in knowing people, make deals, finance, etc. These skills are in no way better than a robotics operator or engine builder. Yet, somehow they make millions annually and get millions in bonus or stock value off of the performance of underpaid workers while the said employee gets a basic living wage and not much more.
Good news for everyone not named Toyota. In my opinion, Toyota's market share of the mid-sized truck market has officially peaked.
Toyota has forgotten they are not a luxury brand.
Last 3 years cars manufacturers observed that USA can easily absorb price hike on cars and there is room left for more. So there is no reason for them to lower prices. Also in USA we have one of the lowest “out of the door” prices compared to the rest of the world, so they know there is room to grow. If we as consumer so stupid to get into debt for 7-10 years for the new or used car - they will take our money gladly and come back for more later.
You could get a loan for an $80k vehicle during covid as long as you had a pulse. Most of those idiots that did this are getting them repo'd because they can't afford them. The manufacturers ran out of stupid people to buy cars, so that's why car dealers are starting to go out of business. Nobody is buying now.
Everyone needs to quit buying them
Housing market crash…we never learn.
Spot on, they did observed that Americans are willing to pay for the 40% price hike, lol……….
I like Toyota but at what point did they turn into some snob status symbol lol
many years ago actually...it started with lexus
It feels like Toyota is making a huge assumption that their position as #1 is safe but the competition is much better than it's ever been, especially for the Tacoma. There is no way I would pay for a TRD Pro when the Ranger Raptor is out there, for example.
I would love either of those vehicles, but I'd have to settle for the Colorado ZR2 for under $50,000. It's got the most/best off-road features for the money. If only Chevy made a Colorado-based SUV. I can dream. People should vote with their wallets.
In Toronto, Ontario, Canada all high end Toyota SUV have a waiting list. All other brands have suvs sitting on their lots.
I was shopping 4 runners looking to bag a last remaining 5th gen. They are insane. I realized I really don't need the offroadiness and they just look cool. I got a deal on a 2024 MDX and never looked back.
Acuras are the way to go. Bought a 22 RDX A Spec SHAWD for 57k when the base Lexus (no sport or tech package) was at 69k. Insane pricing
I hear you... I got a 2020 SR5 Premium new almost 4 years ago. OTD Price was $42,500. Looking now online and they are $48,000 MSRP and no moon roof. It's crazy to see the prices.
Yes, basically a $10k jump across all trim levels above SR trims is bananas,$55k for a TRD Off-Road trim is just nuts, keeping my 2021 TRD Off-Road 4Runner that was $42k…unless I magically get a $20k raise at my job, I’ll never buy anything over $50k.
I am not paying over 40!
Reliability is no excuse for charging 60k for a vehicle with a more basic and stripped interior than a 20k budget car (looking at you Land Cruiser). Toyota know too well how loyal their fanbase is, and that they can get away with milking them dry.
I agree. You said it well. It’s like the current 4Runner sales and how high priced they are even at just MSRP!! The buyers are kinda nuts!! To each their own, but ohhh man!! I don’t understand some people! 😂
Essentially, you are just prepaying any maintenance/reliability with monster upfront cost. Plus, I doubt the reliability will be anywhere near what the previous gens have been.
Toyota-bros and Weeaboos sure are a dedicated crowd. Funny thing about the ones who scream the loudest about “Toyuta reliubuluty” will drive them till the warranty is done and ditch them. They Wouldn’t want to look like they drove an old car
I will be driving my 2020 4runner until the end of time.. that’s how I feel about the pricing
Also, I know it’s far from Toyota reliability but the Tacoma Trd pro competes with the Chevy, Colorado, ZR2 regular not the bison and you can get that with every option on it for around 55k to 56k which makes it $10,000 cheaper than the Tacoma equivalent
Find me a Chevy Colorado that has gone 150k miles without a major powertrain repair. That’s why you pay more.
@@thomas735 yes I know but the problem is how many repairs do you have to make on the Colorado to make up spending an extra $10,000?
@@crushbaseball4270 idk but I would t want to deal with it. There really isn’t much or a price difference here as people would have you believe. You can easily spend 63k on an at4x. I’ve never seen one under 50k.
@@thomas735 true but I wouldn’t buy a GMC AT4X since the interior is nicer than a Chevy ZR2 Colorado, but it’s not that much nicer then the ZR2’s interior to justify the increase in price and with the ZR2 you’re getting all the same off-road stuff that you are in the GMC and that’s what you’re really buying the truck for
@@crushbaseball4270 I personally think long term the best truck in this class to buy would either be a frontier or less highly equipped taco. Had too many issues with GM products in the past
My brother's 2010 Tundra Limited crew cab 4x4 was $39K. The same 24 costs $71K. Enough said.
Time for a reasonably priced Hi-Lux
😂😂😂😂
70K, UA-camrs can’t do math or do predictions now days? 65k for a Tacoma, MADE IN JAPAN 4 runner add another 5K
Just like ford they priced themselves out of the game for the every day people .and only you tubers can afford them..every day Americans are getting there trucks repo because people can't afford 700 to 1200 a month it's just got out of control
I don't think Toyota out-priced their core customer base. The problem is inflation and the cost of everything to put in the vehicle and the labor associated with it. When the average new vehicle sold is nearly $50k and wages haven't kept up, that's the problem. Toyota has to make money and the fact they are sharing so many components between Tacoma, 4Runner, Land Cruiser and the GX they are doing their best to create economies of scale to reduce prices and make a profit.
@@showmemorefunthings9208nah there is numbers on this. They did overprice
@@showmemorefunthings9208 nonsense. Their last quarter numbers came up and revenue is up 20%. However profit on thar revenue is up a massive 87%. Yes, Toyota nearly doubled its profit after expenses. They price doesn't reflect the cost. The price reflects greed. Stop falling for corporate brainwashing. They are all playing victims and they are all posting record profits after costs.
Well the 4R doesn’t have the isodynamic seats so add 5 and subtract some for that
Paid $46k for 22 off-road premium. The same 4Runner for 2025 cost 55,000 no freaking way and 65 67k for a pro.... Put down the pipe
As a current gen 4Runner owner, I cannot stomach paying over 20k more than my 2021. They eliminated the SR5 premium, which was the sweet spot for the last generation. With a base GX now at $64k, that makes much more sense than the LC or a higher trim 4R.
Except the GX with the twin turbo is not going to be reliable. Has a faulty bearing issue, same problem found in the new Tundra.
@@glow4417 nothing new from any brand will be as reliable as NA engines. Unfortunate, but just the reality of the market. I probably wouldn’t buy any new engine until it’s had 4-5 years in the market if reliability is your main concern.
@@glow4417yep, problem been around since the LS debuted the engine and Toyota has not figured out how to fix the carrier bearing abnormal wear at all.
Paying more than 55K for a small truck like this would never be an option. Trucks are meant to be used for utility, not a luxury daily. If people wanna off road or over land, buy a used one. It’s just gotten ridiculous. And yes, they’ll keep doing this until demand goes down because the more people buy them, the more it supports them.
Canada is worse. I put my name down for a Landcruiser 1958, thinking it would be low 60’s but I’m shocked to hear it’s $72,000 for a base 1958. So now I’m thinking of keeping my Rav until the wheels fall off.
The Rav is a great car, most year models are
I was so excited for the new LC, but 72k for cloth seats, small screen, and manual controls.. give me a break. doesn't even get all the offroad features. My 2021 4runner which feels ancient in its tech and options somehow is more feature rich than the base LC, that is nearly 20k more...
I guess you guys didn’t check out the Toyota dealership before airing this episode. For the several Toyota dealers I checked, they have large inventory of Tacoma, an obvious sign that they over estimate people’s will.
The people’s will won’t matter. They will get your money by either selling overpriced products or by government bailouts payed by your taxes when you stand your ground.
Improvement in technology = more things to break and more expensive to fix.
I think it is about time your UA-cam channel forward these comments to Toyota. They send a clear message. 80k for a TRD Pro is out of touch in Canada.
Don’t forget dealer markup fees, most dealerships will tack on an extra $15000 to the 4Runner msrp price
They're not marking up anymore in urban areas. I got $3500 off MSRP on a white RAV4 xse that I'm picking up today
Speaking from my own experience. End of last year I wanted to buy a new off road capable SUV. I had narrowed my search down to the Bronco and the 4 Runner. Previously owned a 2013 Wrangler Sahara, so that was out of the question. It all came down to price. The difference between the 2 was about $6,000. The Bronco I bought was $42K, versus the 4Runner which was $48K. Just could not justify spending the extra $. For $6,000 less, I got a Bronco with a completely removeable top/doors. equal/better tech inside/out, and slightly better fuel mileage.
Don't worry, you'll make up that $6,000 in no time with engine repairs. The 4Runner will be running strong 20 years from now. The Bronco will long be recycled into lawn chairs.
@JF-lt5zc that'll never happen. As soon as the warranty is up, i move on to something else. And who cares about whether it's running 20 years from now? Certainly not me. I'll have long since parted ways with it.
@@streetrodder06 Ah, you are one of those. Got it. Enjoy your endless car payments.
I was honestly considering buying a new gen Tacoma but Toyota has priced them out of how much I'm willing to spend. I really wanted a hybrid model and I wonder how much those are going to run for. Toyota is turning into Jeep, charging exorbitant amount of money for something that should be cheaper because customers will pay it. Not me.
Agreed. I was very excited for the 4th gen Tacoma, even though I like my 3rd gen. But the prices don't make any sense compared to the competition.
Jeep is doing upto 10k markdown on wranglers currently as well. Tacoma shot themselves In the foot with current state in us and pricing now.
Let's not forget the extremely low JPY-USD rate now. For models like LC and GX that are completely built in Japan and shipped to US, it's outrageous for them to charge so much while JPY lost almost 50% value.
It was 2004. I was shopping for a truck. A Tundra at the time was 8-10k more than similarly equipped competition. They have ALWAYS been expensive.
CEO's need their bonuses...
It's sad to see that TFL with their decent presence in automotive journalism industry don't use their platform to push back on dealership markups, which could also mean that they are "okay" with that.
I just bought a Tacoma. There was no dealer markup. That was a 2023 problem. There are discounted models everywhere because the interest rates are pushing the payment so high, and people buy based on payments.
In June of 2020 I purchased a manual Tacoma TRD Sport full loaded with all the tech for $41k sticker. Since then, I have moved to a big city and the manual wasn't fun anymore in traffic. Headed to the dealer to get a same spec'd 2024 TRD Sport or Offroad and it was $57k sticker. I walked instantly.
2023 Sr5 = $32k. 2024 sr5 = $42k. yes. wayyyy too expensive
The price, the styling, the weird engine…..there are a lot of reasons not to buy a 2024 Tacoma.
There’s multiple things making these prices go up. Government penalties for emissions, buyers who pay the price what ever the price and more expensive technology.
If you are priced out you are not the target demographic. Remember you can still mod. There are very good shops out there with talented people.
Higher-end models are the most popular, and that's nothing new. I remember reading an article a few years back concerning full-size pickups, and the numbers were impressive. In Canada, 80% of pickups sold were the top trim.
They are, and judging by the number embarrassing issues many of their newer models are experiencing, they are officially on their path Japan’s chevrolet.
How are you comparing a Prado cost to the Land Cruiser's cost? Toyota didn't bring a $55k 300 series to the market, that would be the comparison
They're not just too expensive, the dealers are ripping off the customers. One dealer close to me is charging 20K over MSRP for a new Land Cruiser.
I’ve noticed no one is buying Toyota anymore, several friends that have switched from Toyota have told me the newer models have become uncomfortable. I assume Americans prefer comfort especially if they’re paying more.
When your paying 50-60 grand for a truck, it should be pretty damn comfortable
I am in Canada where vehicle prices are another 15% above the US levels. I see plenty of brand new trucks and SUVs everywhere. People do not seem to mind that a car loan equals a mortgage these days. So why should the manufacturers care? They wring as much money out of the customer base as they can. As long as people buy what they WANT as opposed to what they NEED, this cycle is not going to end.
I have a 2017 VW, tried to convince myself that I want to be in the market, but psychologically just cannot get my brain to accept the current prices. My VW will soldier on!
Need vs wants! Yep crazy car payment, crazy cell phone payment then they complain they can't afford a house! Seems gone are the days where people scrimped and saved and brown bagged for lunch! Entitled to the best right now!
Cancelled my land cruiser order after check the first editon in person at Longo Toyota. plug the LC trim they will get this year all with premium package which is not what I want. for high 70K out door price I don't think it worth that much. So i ask them put me on the 4Runner list for more trim and package options.
Price increases are one thing. I always was willing to pay a bit more for a vehicle that would go 200,000 miles with few unexpected repairs. The new Tundra has changed that. Hopefully the Tacoma and 4Runner aren’t as junky as the Tundra.
Their direction they took with the brand was not in line with what their loyal buyers want… period. I’ve never seen a brand do anything this stupid lol.
Local high volume dealer has 3 LC base listed with 15k markup.
The fact that I haven't bought a new vehicle since Pandemic is amazing because of the price gouging. I normally trade my vehicle in every 2 to 3 yr but yeahhh at the price gouging rate. I'll keep this vehicle longer.
Over $60k for a TRD Pro is nuts.
Auto makers should start differentiating upper trim levels as totally different vehicles. The valley in price and features from a Tacoma SR to the TRD Pro is so huge they're not even the save vehicle anymore
With Toyota now paying the workers in Mexico around 3 dollars an hour I would have hoped that some of the savings would have been passed on to the consumer.
Great insight. As a customer, I could not care less about all the unneeded new features that jack up the price. I’ll buy used.
My question is I tow for work 5k to 8k up mountains, up steep grades, my engine (Sequoia or Tundra 8 cylinders) are HOT when I get to my destinations. The 8 cyl. engines make crackling and popping noises, hot as hades. Are these turbo 6’s up to the task or am I insane for thinking about buying one?
Well, how much would YOU pay for a "truck" with a 3.8ft "cargo" bed, a wheezy turbo/hybrid 4cyl and a "sport" CVT?
Answer, YES!
Jeep isn’t lowering their pricing, also not selling vehicles
The Wild Card in all these pricing scenarios is ADM (which your go-to Texas dealer is noted for) and the Independent Regional Distributor Cartel adders. Those two alone could increase the Toyota Manufacturer MSRP by 30%+.
in 1998 I purchased a fully loaded brand new Hummer H1 wagon for $61,000
I like the H1 so much I got a second on for my wife
We live in lake tahoe area so I get to drive off road as much as I like
There is no way the automanufacturers can justify this pricing at all.
I currently drive a 2008 Lexus LX570 loaded with 34000 miles on it Show room condition and I paid $34,000
I also have a 2016 Toyota SR5 4runner purchased this one with 32000 miles on it and I paid $25,000
Total investment for 2 of th Capable and reliable after SUV,s total investment $59,000
By being a shrewd consumer I saved so much money
DON'T BUY NEW VEHICLE
If they're selling then it would seem justified. I won't be buying though.
2 base models, assuming they exist, 200K miles each (if they last that long). You just have to consider the extra insurance / registration fees.
The automakers mentality, customers don't keep them for very long, buy one for 60K, drive it for a few years, trade it in, get around 30K for it so in essence you are only paying 30K for the new thing. Problem is buyers still owe on the previous vehicle after several years of ownership.
The TRD Pro Tundra was under $55k just a couple of years ago. Added equipment is fine... if you asked for it. Tacoma sales have been reflecting that. Sales are down around the ballpark of 60% so far this year. That's a big oof. The Ranger Raptor is a MUCH better deal over the Tacoma TRD Pro. I love my Toyota's but without value and reliability, I have no reason to buy them any more. Just run what I have into the ground and replace them with some other brand
Everything is too damn expensive.
Toyota has put their fan boys directly “over the barrel “
Toyota should still make the current 4Runner as a special order!
70k for a 4runner is just crazy
I don’t think the market has quite settled yet. I think most people can’t afford them but either buy out of their price range or we might see that the current people buying are the last that can and when they dry up sales plummet.
Add in dealership mark ups. My local dealer wants 10k over sticker for a 1958 Land Cruiser.
I can’t wait to hear your take on the Tacoma TRD pro front seats with the suspension built in… I have a neck injury and it would be good if a seat could help the ride quality for bumps in the road and a lot of those times the ones that hurt me are when the truck sways or shifts left to right. 🇨🇦
Base Land Cruiser- 56k with a 4 cylinder and no powered seats?!? Stick it
We always see an improvement in what you get with a new model but not for the price increase they’re trying to get
The market will decide if the price is right. I see sales numbers for Toyota declining compared to past years. The cost of borrowing money doesn't help either.
The answer is yes these prices are Way out of line, profits will come if they build moderate priced trucks
4runner is a car of my dreams. I’m from EU and cannot afford it yet. But with this 2.4 turbo engine…..probably I’ll switch to something else
It’s way too HIGH. as a nation we as the consumer are fools when we fill out surveys to say what we earn in a household. They use that numbers to justify raising the prices on things. Psychological, they work together as businesses to sell the idea you deserve to buy this more expensive product.
That's $70K before additional options and without tax.. will be in the $80K range, which is ridiculous for a 4runner
I have a 23 Ridgeline. I'll be driving it until the wheels fall off. If anything, I'll buy a cheap car to daily and drive on days of severe weather threat (Texas) to keep the miles low on my Ridgeline. I will not participate in this sillyness. For 65k I'd buy a used semi dump truck.
According to the St. Louis FED, the automotive consumer price index is still at an all time high. Parabolic in fact since April 2021. We are just now beginning to see the return to the mean. I do expect vehicle pricing reductions as we move toward the end of the year and beyond.
Ppl are cross shopping trail hunters and Pros with the Chevy ZR2 Bisons. You get great tech, amazing shocks, a lift, front and rear lockers, off-road modes, and 35s, undercarriage cameras, etc. all for 5k less than a trail hunter and pro. Toyota overshot their pricing.
Tacoma is way overpriced for what it is. I noticed they didn't compare frontier pricing as it will embarrass the Toyota fanbois
They are less, but not a lot
Frontier is absolutely the best bang-for-the-buck
@DeuceDeuceBravo and yet you have to drive a Nissan. It's not that much cheaper when your talking about 45k trucks. It's not like it's 10k less.
@@rcjg24 Have you driven a Frontier? It's a darn good truck. Drivetrain is excellent, especially for all the 4 cylinder haters.
Nissan is telling dealers to sell their vehicles at a loss with 10-15% discounts. You can get a crazy good deals on them while paying a lot less than a Tacoma with a more reliable truck.
I think Chevy is going to sell a ton of Colorado's this year - here in Canada a TRD Pro and Ranger Raptor are 80k msrp - the ZR2 is 63k with a few tech options and has a nicer interior in my opinion. Trailhunter Taco - 86k - I can get a nice Tremor F150 for that kind of money and tow way more and have tons of interior room. Pricing is definitely getting out of hand in the midsize market.
Here is the 2025 4Runner price list- MSRP + delivery with equivalent current option levels.
SR 4x4 = $48,580
TRD Sport 4x4 = $51,775
TRD Off Road 4x4 = $52,210
SR5 Premium 4x4 = $52,380
TRD Off Road Premium 4x4 = $54,380
Limited 4x4 = $58,730
TRD PRO = $65,150
Trai Hunter = $64,250
Inflation...housing up 50%, food up 30%, fuel up 50%, and all of Toyota's raw material costs are up, why would you expect cars to not go up?
If crappy manufacturers like GM and Ford are able to price gouge then a highly reliable manufacturer like toyota should triple there price
Land cruisers are commanding a 5 to $10k premium at dealerships.
RAV4 hybrids, with dealer markup are going for up to about $50,000. Somebody mentioned earlier, Lexus pricing. An RX hybrid is $80,000. 😂. It's greedflation at its finest. They are designed to be leased, they buy them back after 3 years retain resale and sell them again, and double dip the profit, with Toyota financing.
Yeah on the high side. The TRD Pro pricing is outrageous 16K more than a ZR2 Colorado
I’ll wait till they are 0% for 72 and 12k off msrp. Fill the lots. Eventually they will have to move inventory.
The loaded vehicles have much more profit thats why they are normally the onse on the lots. They make almost nothing in the base models.
They just use the base model price for advertising.
Remember when a high school kid could save up and buy a Tacoma
Toyota is trying to grab as much market share as possible with these similarly priced SUVs (Trailhunter, TRD Pro, mid-tier LC, and the GX Overtrail). I agree that it will come down to looks and what capabilities you want in your $65K-$70K SUV. You must test drive each one. I suspect the TRD Pro will be the bounciest vehicle despite having adjustable Fox shocks (some people may loathe the extra bounce, body roll, nosedive, etc. for onroad driving). The Trailhunter suspension will feel different but will excel at certain offroad conditions over the TRD Pro (and vice versa). Some buyers will prefer the all-weather confidence and safety of full-time 4WD and the refinement and nameplate of the LC over the 4Runner. And then some people simply prefer the Lexus name, luxury, and posh. For me, the mid-tier LC has the best combination of refinement, offroad capability, all-weather traction, and interior niceties. I also prefer something that can go to a Four Seasons and a Home Depot without looking out of place. I'm not driving a GX550 to Home Depot or a Trailhunter to a formal gala. 😉 The LC will be an all-around "7" in most categories, while the TRD Pro, Trailhunter, and GX may score a "9" for desert-running, rock-crawling, and luxury, respectively.
I wanted to buy the new 4Runner but for $75k out the door its just too much. Bought a 2021 v8 gx 460 instead...
I agree with Tommy for that little difference in price I’d just go GX Overtrail.
you make the BEST point... that you guys personally can't even buy these vehicles. I think that is very telling.