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✨PORTFOLIO✨That Got Me Hired (At My First Marketing Job) 🎉
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- Опубліковано 4 сер 2024
- In this tutorial video, I’ll be showing you how I created my digital marketing portfolio that got me hired for my first position.
I’ll be walking you through a step-by-step process on how you can create a portfolio in less than an hour. This is the same portfolio that helped me land my first full-time job as a digital marketer in just ONE month. Going into a digital marketing job interview with a work portfolio will definitely increase your chances of getting hired, so I hope this video comes in handy for you!
Check out my updated 2023 marketing portfolio tutorial here: • ✨Portfolio Tutorial ✨ ...
yours,
christine・ᴗ・
●●●
💬 Interested in Marketing?
🚀 Break into the field with an internship: acadium.com/?...
✏️ Resources to help you get started: classroomtotech.gumroad.com/
⭐️ Learn everything you need to land your first job: classroom-to-tech.teachable.com/
●●●
✨ LET'S CONNECT ✨
💌 Email - classroomtotech@gmail.com
📸 Instagram - / chanxchrissy
💼 LinkedIn - / chanxchrissy
●●●
🌸 ABOUT ME 🌸
Before I knew anything about digital marketing, I worked full time as an elementary school teacher. I was extremely burnt out and unhappy until I stumbled across this career. Currently, I am working as a digital marketing manager while also teaching students in my beginner digital marketing course. This field has changed my life and I made this channel to help guide those who are seeking a career and hope to be successful in doing so.
#digitalmarketing #digitalmarketingjob #learndigitalmarketing #howtogetintodigitalmarketing #digitalmarketingcareer #digitalmarketingdegree #workfromhomejobs
I'd hire you on the spot. The way you structured the campaign. The way you explain. Amazing! Thank u so much & God bless you!
oh so this was all a mock up? amazing! I was worried about not having enough irl experience.
😭😭Me too… I thought i need to spend thousands $$$
Wow, this way you can show that you know your stuff without having to spend a dime. Absolutely fantastic idea. Thanks so much.
Hi Utkarsh! You're very welcome 😊
You’re a heaven-sent Christine! Your channel is EVERYTHING I’ve been needing. Thank you for all your work ❤️
Thank you so much for your support! 💕I’m so glad you find my videos helpful and good luck on your digital marketing journey 😊🎉
Awesome! Thank you so much!
Thank you. I have been looking for this for months. You are a savior 😍 Happy to subscribe.
Hi Moumita, so glad to hear it’s been helpful for you ❣️😊
Really comprehensive portfolio. It got me excited to learn more about digital marketing. Thanks so much!
Hi Jessica! So happy to hear it’s helpful ❣️😊
So glad I watched this. I can always present my creative well in a portfolio but I’ve been looking for ways to cover my campaign and strategies. New subbie here. Your videos are great .
So happy to hear 😊 Glad you’re finding them helpful ❣️
Thank you so much for a mock-up portfolio idea
You're very welcome
Hi, Christine! You've given me a ton of great ideas on how to get a marketing job and I'm working on my Google Ads certification right now and practicing what I'm learning. This portfolio is a great idea! Can you make a video on what it was like when you got the job i.e. your first week, onboarding experience, etc. I'd love to hear what it's like!
Hi Tamera! YAY I'm so happy to hear that this was helpful 😊 I have a video called "Digital Marketer - Day in the Life" that shows what a first day was like working at an agency. There is a schedule in the video that shows what types of meetings I have including office tours, meeting my manager, and attending an AMA with the CEO. Good luck on your journey! 🎉
@@growwithchristine I’ll be sure to check it out!
Love this video. Make another video about digital marketing, especially about tutorial please
This was really great! It actually helped me get my new social media coordinator job!
Wow amazing job - Congratulations! 🎉😊Are you working for an agency?
Okay this was a very useful video, thank you so much
Glad it was helpful! (:
I'm so thrilled cause i already working on my portfolio and I have no ideas about how present i can do marketing campaigns you opened up my mind in a different way thanks alot.
That’s great to hear 😊
So amazing! Thankyou so much!
You're so welcome! 😊
So far the best i ever see about how to get our first job in this world... thanks
You're very welcome 🙂
You did a better portfolio than in Seth's course. You are smart.
Just went thru Seth's course once. About to start implementing the assignments, great video. Extremely easy to digest.
Thanks Chris! 😊
I'm in Seth's course too. This portfolio idea is great I'm going to implement this bring my job search thank you.
Hi Jacob! You’re very welcome 🎉
This is awesome! Simple yet informative. I hope you can create more videos about mock-up campaigns, case studies like this. You don't know how much useful these are for us! Thank you very much!
Hi Mil - so glad to hear this is helpful 😊
I have a social media marketing portfolio video and a SEO portfolio video within my course currently
@@growwithchristine May I ask what are those blue random numbers 22 24 28 etc in the Ad group headlines and descriptions?
@@milnguyen7917 Great q! The numbers represent character count in the rows to the right. You can use up to 30 characters per headline in Google Ads and up to 90 characters per description (previous was 80).
This is the most useful content I've seen for digital marketing!
I'm glad that I found your video, thanks for sharing. A big help for my assignments. God bless! New subscriber here :)
Hi Christine! So glad to here the videos are helpful ☺️
I'm glad I found this video. Just starting off my career in digital marketing and was really worried about how will I make a digital portfolio with no experience. This video was definitely very helpful ! Thank you 😊
You’re very welcome, Devanshi! Wishing you best of luck on your digital marketing journey! 😊🎉
Great video
Yay! Glad you found it helpful :)
Love this! I wouldn’t assume that you send this attached with your resume. When would you bring this up? Thank you so much
Sending it with your resume works or you can bring it up to screen share during the interview :)
This is such an amazing idea! Thank you for sharing this. I recently completed the google digital marketing and e-commerce cert. I will definitely create a mock campaign that I can also add to my portfolio.
That’s amazing - great job :)
Did you complete all of it?
@@YU-bh9wy yes I did! Took me 3 months.
@@growwithchristine thank you!
can we create mock campaign and add in our portfolio without actually spending money on google ads is it okay
Your content is great. Informative and right to the point 😍👏pls keep it coming ☺️🙏
For somone who's still new to Google ads, would you recommend taking the Google ads search certification first or the Google ads display certification?
Thank you and glad it’s helpful ❣️ I would recommend Search first, good luck 😊🎉
@@growwithchristine Gr8! Thank you ☺️
HI, i love your videos so much. Can you do a video about How to make SEO portfolio ? Lot of love from Indonesia :)
Hi Herto! :) Thanks!! I have more info on that in my course
Thank you so much for this! I used this template to make a portfolio and it helped me land a job as a paid media analyst! 🤩
Yay! So glad it was helpful :)
Hello Christine! New sub here and i love your content so far! i did have a question on this portfolio...In the Ads tab next to the headlines and descriptions there are numbers. What do these numbers represent?
Hi Vanessa! The numbers stand for the maximum characters allowed for each headline (30 max) and description (90 max)
Hey. Is broad match modified gone for good? Would you recommend generally choosing phrase and exact match types in most cases? What are your favourite match types?
Hi! Yes, BMM is no longer available as of 07/2021. Existing BMM keywords will behave as if they are phrase keywords. We can no longer create new BMM keywords.
Needed to see this video a couple of times to get the light bulb working.
More Informative
informative
Hi Christine! I have an interview for an entry level digital marketing/Google ads job on Monday morning in LA! Will be moving there from San Jose if I get it. Thanks for all the value you’ve given through your videos!
Wow, that’s really exciting! Good luck on the interview!! Did you prepare a marketing portfolio to show the hiring panel?
@@growwithchristine yes, I printed out my Google Analytics certificate, as well as two pages of an account build project I made for another company I applied to in the past. Will probably retake my Google ads search certificate tomorrow so I can print that out (it expired) and maybe another PPC spreadsheet project using PMAX and I should be good!
Sounds great!
thank you dear!! can you do shopping and display as well?
Will add that to the list!
Do you suggest coloring coding the spreadsheet or does it not matter?
This was sooo helpful thank you!
Yay! Glad it was helpful! Color coding makes it easier to read/understand for me, but it doesn’t really matter :)
Thank you! So you basically pick a random business as if it's a real client, and provide prospective employers to a link to this Google doc? Do you also add an about section/picture, etc? Also, how did you find this job was it through LinkedIn or a traditional job board?
Yup! You can add an about section if sending it over email, but I usually just explained it to the interviewer.
I found my marketing jobs through LinkedIn
Great video, I was wondering do you have any for a virtual business such as a person that does on-line coaching or a virtual call center?
This is the only example I have currently. It would be very similar to build. For coaching, look at their website for the different offerings/services and build the ad groups from that. Also, use keywords people will search for. For call center, look at their different products offered such as service, sales, marketing, etc.
You got a Subscription. You are amazing.
Thank you and welcome! :)
Hi Christine, do you have any suggestions on a new brand in the US which is not that localize (not focus on the local market but the whole US)? Because when I'm trying to follow your steps, for example, the campagin one, do I need to use the "scheduling" part?
I would focus your portfolio on a small business in a specific city
Thanks alot for information , can we choose any website and add it in our portfolio ? As I am a fresher and haven't really worked on any project
Correct, any website can be added
How did you present this as part of the interview process? Did it get put into a canva, PowerPoint or did it stay in excel?
Hi Ashleigh, this interview was before the pandemic so it was in person. However, I would screen share through Zoom or Teams with the hiring manager. It can stay on Excel and you can walk through the tabs easily. Good luck😊
Great info new follower what courses certs should I take an excel course etc?
Google Search certification and basic Excel UA-cam videos will be helpful
Hi Christine, ,It looks that you got a lot useful information, I would like to know when ever you do such campaign on chosen industry ,do you have to contact that company or organizations that you choose to work on their websites? or it does not matter?
what you have to do if you do not have a website that you can work on?
Hi Adeni! No need to contact the company to make a portfolio. You create a website from Hostgator and Wordpress. I go over this step by step in my course 😊 Link in description
@@growwithchristine Hi Christine , I see that you did
a good portfolio , I would like to know about that moment when you had
the interview .....Did you show the PORTFOLIO on your Tap or laptop , any
Electronic device ? or you show them on printed paper? thanks
Hi Adeni! I printed it out, put it in a binder, and showed them during the in person interview
Fabulous work. Could you please provide me link of that XL sheet ?
In video description :)
Hi Christine. I have loved your videos, very helpful. I am not having much luck with getting a job though. I have built out my own portfolio site and 2 others as well. Both being running businesses. I have been doing seo with them and have run google ads with collecting the data in Google Analytics. I also have Web development languags behind me. I'm at a loss of why things aren't going well still. I'm not getting interviews, I was considering doing a blog but is this wasted time?
Also done the Google Analytics, ads and digital marketing fundamentals certs from google
Hi John! I would highly suggest applying to more jobs and tailoring your resume for each position. Getting a job is a numbers game so the more applications, the higher your chances.
@@growwithchristine thank you! All I've done so far has been motivated by your videos. You have helped me so much, I can't thank you enough
@@john-lukewood1417 It's been a year.... How did it go mate?
How did you present this during interviews? or did you put your google sheet link in your resume? Thanks in advance!!
Hi Fabric! I presented this in person during the interview (this was before Covid). But putting the link in your resume is a great idea since most interviews are remote now :)
Hi Christine, I am new to the digital marketing world and found your channel today. Watched several videos and truly loving your contents - I feel your the "authenticity" of you from your video. and I subscribed. Keep it going!
Quick question, you ran Google Ads for this dental company when you were learning. Did they hire you to do that or you just did it without them for the purpose of just to sharpen your PCP skills. If the latter, how did find do analytics without accessing to their website management level. I think this is a very cool hack for newbies and looking forward to know more about that. Thanks.
Hi Steven, thanks for your kind words! :)
Great question - I was not hired by the dentist and that is definitely not required. Feel free to use any service based website to build your portfolio. No analytics is required since we are just building out a simple structure based on their services and ad copy.
@@growwithchristine got it
@@Steven-ri5zy Thanks for asking ads and website question because I'm was wondering the same as I create a portfolio as well.
what would you recommend focusing on for paid search coordinator roles? there is so much info in digital marketing and wanted to focus on one part.
Hi! I would focus on taking the Google Search certification and studying everything in that course
@@growwithchristine Hi Christine! Thank you so much for this video. What would you say to focus on for E-mail marketing? That’s the route I’m looking to take as I like visual beauty and can design websites, use Canva for template and stuffs. Thank you! Subed, liked and will bing watch the other videos as well
Hi! I understand a lot from this video! Thank you from Japan !!! I just would like to know how is this campaign used?? There are a lot of platforms we can place advertisements like search engine, social network platform. I would like to know where this campaign which you explain place for?? Sorry for my English😭 I just start to learn digital marketing and looking for some internship in digital marketing. your video helps me a lot!! Thank you!!
Hi! This campaign would be used on the Google Ads Search platform. Glad you found it helpful and good luck on internships ❣️😊
@@growwithchristine thank you very much! Your contents help me alot:)
Are you creating multiple ads for each ad groups? DO you run them all at the same time?
Yes, 3 different versions of ads for each ad group and they all run at same time
Is it preferred to pick a business that only has one location in the city or it doesn't matter much? Cause i was thinking this will affect the target audience? Cause for example a business with several locations throughout the country will require me to target a wider audience or should i just focus on one location and use a more specific location target like their physical address
Hi there! Great question and yes your thought process is correct. You can choose any business whether local or nationwide. However, targeting will be different in each situation like you stated above in your example. As a beginner, a local business targeting one physical address will be easier
Thank you. I've graduated from marketing program but we've never talked about the real portfolios. Your video helped me a lot.
Glad it was helpful :)
are you able to share this template. I am already on Seth's course but this template looks better
Hi Skygem, I share this template in my course 😊 Link in description
Hi Christine. Did you present this portfolio as your previous work experience? Because I dont have any experience and I dont know if I put portfolio instead of experience, anyone will even want to interview me.
Hi! I presented this portfolio as an *example* of my work I did while freelancing (even though that experience was just gained from working on my own website). I did not have *any* previous experience from a real digital marketing job either when I got the interview. Let the hiring manager know how excited and willing you are to learn. That is what worked for me. Believe in yourself and your abilities. You got this! :)
Please in the Ad sheet, what does those green numbers represent? I will appreciate your response thanks
The numbers represent the character count. There is a maximum amount of characters you can put for each headline and each description
Hello are you able to travel while doing digital marketing or you have location restriction?
Hi, most jobs are remote so yes you can travel
Hey I'm curious do I need to contact the owner of the website first before using it to set up my portfolio??
You could, but it’s not necessary
Hey Christine. Do you need to take permission from the website owner before using their website as an example in your portfolio?
Hi, no it’s not necessary since you are just using the website as a personal example and not for anything more
@@growwithchristine thankyou!
how many ad sets should you have
3 different ad sets
"I followed your steps and created a mock campaign for photography services. However, I have a doubt regarding where to showcase it. Should I make a website using the free domain plan on Wix, or should I purchase a domain and hosting and then create my website? Both Wix and WordPress offer free plans with limitations. Now, what should I do? Please guide me."
Hi! Both Wix and WordPress will work. Choose the one you feel most comfortable with.
Hi Christine
How can I find the budget if I chose any service based website ?
Hi Vallerie, I would start off on a low budget such as $50/day of ad spend. You can adjust later depending on performance
Hi Christine, I have a question. I heard that some employers also ask for your MCC when applying for a ppc position. What does that mean exactly? I google it and it says My Client Center which I assume is a google ads manager tool. But how do we show this to our employer? Is it also something like a portfolio?
Hi Leon, Never heard of an employer asking for this personal info. Not everyone has or even sets up a personal Google MCC (which is basically your ID for your Google Ads account.)
@@growwithchristine realised i didnt reply...Yes, somehow thats part of a requirement from one employer i read somewhere.
Could you also do a portfolio with Facebook Ads?
Hi! I have a Facebook Ads portfolio tutorial within my course for now
Do need to be affiliated with the company?
I’m not sure I understand your question. Can you explain?
Can this be done in notion instead of excel?
Hi! I haven’t used Notion before so I can’t comment
Could u make a video of how to choose universities for doing digital marketing
Hi! In one of my videos on my channel, I go over reasons why it’s not necessary to get a degree in marketing to break into this industry
@@growwithchristine could u provide me a link of that particular video
DIGITAL MARKETING DEGREE - WORTH IT?
ua-cam.com/video/Rv7laeRctxM/v-deo.html
Hello, what is the spreadsheet you are showing all steps in your portfolio? What resource is it?
This is just a spreadsheet I made on Google sheets
@@growwithchristine thank you, so it’s not a real ads, you showed what or how you would run the ads, right?
To run actual ads, you need to create a Google Ads account on the Google Ads website and build the ads there
Can I do this with an already existing business or do I do this with a fake business and fake website I created?
With an already existing business
Coo! So did you actually run the campaign, did all the work for free for this practice, and spent all that money OR it was done just to show that you would know how you would do it in real life if given the opportunity??
Hi! The portfolio shows that I knew how to build campaigns - No ad money was spent.
@@growwithchristine ok cool. Thank you for replying!
What do the blue highlighted numbers in the "Ads" sheet mean?
The blue highlighted numbers are the character count. Only 30 characters are allowed for each headline and only 90 characters are allowed for each description.
@@growwithchristine Thanks for all the help and resources you provide for us! They're extremely helpful!
so you just showed them this google sheet? and what were you hired for specifically? paid search?
Hi Alex, I was hired at a small start up agency in Hollywood as a digital marketing specialist. My main focus was Google Ads, but I also worked on Facebook Ads, Instagram ads, and SEO.
During my interview, I printed this out and added it in a portfolio binder and walked the hiring manager through this campaign build.
Let me know if you have any other ques :)
@@growwithchristine i appreciate the reply i will give that a try myself!
sounds good - wishing you the best of luck!
@@growwithchristine thank you!
If you want a better portfolio just start your own website
That’s also a great idea!
Did you let the company know you were running a digital ad campaign for them, or did you just do it?
Hi there! No, there isn’t a need to let them know since we are just using their website to make an outline of potential ads we would run. To run a digital campaign, I would have to build them out and input ad money into Google Ads to run campaigns for them.
@@growwithchristine Did you go through the course twice like Seth recommended or just once? I’m currently taking it right now so just curious.
I only went through it once, but paused frequently to take down notes
@@growwithchristine One last question if you don’t mind? Roughly how much did your first digital marketing job put a year? Currently going through the course right now and would love to know.
@@xoltama2557 Hi! Your first entry level job in this field will usually pay $30k to $45k. Mine paid around $33k a year. Once you gain around 3-5 months of experience, you can find another role at another company to increase your salary quickly. Hope that helps!
How do you past Google certification exams the first time? I'm broke 🤣
Hi Scarlett! Google cert exams are free to take so don’t have to worry :) also you can re-take after a few days until you pass- Good luck 😊
Is this the same as a marketing analyst
Yes, marketing coordinator, analyst, manager, specialist etc
@@growwithchristine thank you
🌟 Check out the updated marketing portfolio tutorial for 2023: ua-cam.com/video/bKnxI5HDls8/v-deo.html
Can you please share your portfolio link website it will be really helpful. I love your work thanks for guidance 🙏🏻🙏🏻🙏🏻🙏🏻🙏🏻🥹🥹🥹
classroomtotech.gumroad.com/l/lbunsl?layout=profile