How I Began Marketing With No Experience
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- Опубліковано 2 кві 2022
- I began my marketing career by starting side projects and acquiring useful experience on my own. Here's how that happened.
I started a newsletter for media buyers if you like ad breakdowns 👉 adbreakdowns.com/subscribe/?u...
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WHO IS RYAN FERGUSON?
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My name is Ryan. I’ve been working in advertising for 6+ years.
I’m a Senior Media Buyer and currently manage about $400k in monthly Facebook ad spend for home improvement companies across Canada & USA.
Last year I spent about $2,000,000 in ad spend, which made my clients about $15,900,000 in gross revenue.
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LEGAL STUFF
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Disclaimer: Please always check with a professional before making any moves with your money. These videos are for educational purposes only. No official financial advice is being given.
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I started a newsletter for media buyers if you like ad breakdowns 👉 adbreakdowns.com/subscribe/?
New sub here!! Keep up the good work young man I know a few people who have acquired wealth by pursuing marketing
Ahhh… the good ol beginning days… Starting no experience and money is great, it humbled oneself… keep rocking brother, 1 video a day or so, I’m on the same UA-cam path as yourself, let’s get it!
Haha definitely humbling. Thanks for the comment, Jon. Good luck with your channel 👍
Finally!! Welcome back Ryan.
Thanks Deepak, good to hear from you. What have you been up to?
I just found your channel and it's a gem, thanks for all your content
Wow thanks John. I appreciate that 👍 Glad you like the content
You are a Genius! Also i liked the Linking between the 2 videos that you did at the end. NICE Strategy!
Haha thanks Hossam I appreciate that 👍
This was a great video well done 👏🏼
Thanks Alva! I appreciate you saying that and for leaving a comment 👍
Do you sell a course for real estate lead gen or offer any time of mentorship?? I started off as a dropshipper too, had a few winners but fell off. I run lead gen for my pressure washing business now which has been well but I’ve been wanting to take it to wholesale real estate for a while now. Your vids on UA-cam have been EXTREMELY helpful, but not sure if some methods are outdated since the real estate market is ever changing!
Very cool story!
Amazing!!
Amazing stuff!
I appreciate that, Andrew 👍
@ryan ferguson, what software do you use for the landing page? how to design something simple like that? thank you
valuable advise thanks
Thank Aymen 👍
In Greece it is everyday life to not being able to pay our bills.
Ya seems to be world wide these days , people have to wake up these jobs aren’t paying living wages !!! Sucks
Can you share the link for the Forbes 30 under 30 magazine you appeared on? I Google but can't find any evidence. Thanks.
Hi Ryan, how do you estimate the price you are going to have per lead for a client on facebook ads if you have a lead selling agency that sells at x price per lead, all in order to give the client the price you are going to sell each lead at and calculate the estimated profit you are going to have.
Hey Max. It depends on what the client is happy paying for leads while remaining profitable. Many clients don't understand what this number is though so that's something you might need to coach them through.
Try to calculate their customer lifetime value (CLV). If they have a subscription you can take the monthly customer revenue, let's say $100, and divide by the monthly churn, let's say 10%, which is a CLV of $1,000.
If it's a service business it's more tricky because they might only pay for a service once per year or something. If they have a CRM then they might have sales records that can help. Otherwise you can simply work with the revenue from a single service, let's say it's a $5,000 sale.
Then you need to figure out what they're happy to pay to acquire that customer. Often this can be a percentage of the CLV, maybe 30%. But this will depend on their margins and what they're happy with. But if it's 30% then the subscription business would be $300 cost-to-acquire customer (CAC) and the service one would be $1,500 CAC.
Then you need to work backwards and figure out how many leads it takes to produce 1 customer. Let's say it's 10 - that means the subscription has to acquire leads for $30 each and $150 for the service.
If you are charging a per-lead fee then that might be what you charge the client. And then you need to generate leads for less that that.
good job!
I appreciate it 👍
it seems like you need - graphic design/content creation, copywriting, ads, offer creation, website/landing page making, and email marketing skills along with the must needed marketing skills and soft skills.
Best comment ever because I’ve recently graduated and have zero clue what tools i need to enter the marketplace with zero experience.
Hey, I’m an aspiring marketing major, and I was wondering if there was a way to contact you. 😅 I’d love some tips any help you might have to offer 🙏