How to Promote a Music Video on YouTube with Google Ads | Tutorial
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- Опубліковано 13 лип 2024
- Discover UA-cam Ads as an independent musician and find out how to set up a Google Ads campaign to get more views on your music video.
In this tutorial, we’ll explain how UA-cam ads work as well as the different types of video ads you can use to promote your music video. Then, we walk you through the process of setting up a UA-cam Ads campaign which will bring real results for your music. Finally, we’ll demonstrate how to navigate the Google Ads reports to find out what audiences and ad creatives work best for your music. #UA-camAdsMusic #MusicVideoPromotion #UA-camAdsforArtists
𝐂𝐡𝐚𝐩𝐭𝐞𝐫𝐬 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐯𝐢𝐝𝐞𝐨:
00:00 Introduction
00:53 Types of UA-cam Ads
01:52 Campaign Creation (Campaign Settings)
05:41 Campaign Creation (Ads Settings)
07:00 Campaign Creation (Ad Group Settings)
11:28 Checking Results
𝐋𝐢𝐧𝐤𝐬
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Well done
Great video, much appreciated
Hey thanks!
Thanks mane
It's frustrating to watch these instructional videos and find that my home screen for google ads and the options I have are not at all the same as in the video.
Thanks
Awesome, subscribed
Thanks for the sub!
Very good explanation. Thanks
Happy to help Vladimir :)
A couple more tips in case you're working without a budget and interested how to promote a music video for free: ua-cam.com/video/CIDyONiuHSI/v-deo.html
- Nick
definetely the most up-to-date, best tutorial about running music video ads
Thank you thank you!!!
You Are Awesome!
You too!
Very informative video, thank you I subscribed
Happy to have you join our community Marilyn :)
A couple more tips in case you're working without a budget and interested how to promote a music video for free: ua-cam.com/video/CIDyONiuHSI/v-deo.html
- Nick
Much love from Texas. OOTO
very helpful cheers
Happy to help :)
Also if you're working without a budget, we've got more for you here: ua-cam.com/video/CIDyONiuHSI/v-deo.html
- Nick
dope video now though it's saying video campaigns don't allow Maximum CPV only Target. Is that fine?
I can't thank you enough
Good video
Glad you enjoyed
-SG
very helpful. thanks
Great explanation bro! And I don't understand in marketing things at all 😁 You explained every step perfectly and thanks to you my first campaign was successful
This is epic news! We're also chatting over on the iMusician Community about how people are promoting promoting themselves... come join the conversation... community.imusician.pro/t/music-promotion-what-works-for-you-megapost/961
Hey this is a great video, clear and to the point. I've been watching many of this type of video and this is certainly one of the better ones, great job
Hey - you're welcome - glad we could create such a clear video. Is Google Ads working for you? We've had some mixed results.
-SG
@@_iMusician_ Somewhat, still trying to find the right balance of budget and ad campaign type
We are looking to collab with an artist in the future to really understand this. I've (personally) worked with paid advertising for some huge campaigns and seen it work, but I'm genuinely intrigued as to whether it *really* works for artists. If you're interested I'd be happy to collab and see what we can do?
-SG
hi i'd want to access earn metrics to see which ads capain brought the most subscribers to know my audience but i cant find the earned metrics in google ads .can you help me please i got so much songs to release but i know if it dosent go to the right persons its a waste
This is a great tutorial! Thanks for making this and sharing.😀
Glad it was helpful!
-SG
Thank you for great video.
This was a great tutorial! I set up a campaign using this guide. Thank you!
Nice! How is it working out for you?
-SG
@@_iMusician_ I don't really know. 31 views with 1,75 % view rate. I guess that's not so good :)
blessings my bro can u helpbme with google ads
Really helpful. Thank you!
Happy to help Alarke :)
We have a video for how to promote your music video for free too: ua-cam.com/video/CIDyONiuHSI/v-deo.html
- Nick
It don’t give me a option to create custom video campaign
Great video, thank you!
Glad you liked it!
-SG
Hi :) Great content!!! Is it possible to chose only fragment of the song? to make add start, not from begining.
Thank you! :) Not really. By default, mid-rolls will be placed at so to say "natural breakpoints to balance the viewer experience and creator revenue". You can only manage mid-roll ads by defaul once the video is longer than 8 minutes.
@@_iMusician_I don't think it's what he's asking. Can our ad start playing from middle of our ad song?
my google ads looks totally different relative to yours !!
at the bottom of the "Lets create your video ad" page, click on expert mode.
@@shermenti doh ... thanks! I'm an idiot
ah no Google Ads *can* be unnecessarily complicated.
- SG
I set my video to be published in few weeks, but when I try to paste the link of the video in the "create your video ad" it doesnt seem to find it (I also tried publishing it privetly now to check if it will work but it still doesnt find it). Help please:)
Hey Michelle - great question! I understand the desire to create an add for your video prior to the release date but unfortunately you will only be able to finish creating your video ad once your video is released / set to 'Public'. That said, you can set up all of your Campaign Settings prior to the release date and save it as a draft so that all you need to do on release day is update the video link and finish your Ad + Ad Group Settings. Hope that helps but don't hesitate to let me know in this thread if you have any other ?s :)
- Nick
@@_iMusician_ Hi Nick. Thank you so much!! I am a dummy in this, and your video and reply really helped!!!
Happy to help! Loving your music and videos on your channel too!
Not sure what distributor you're using for your music atm but if you want to check us out for your next release let me know :)
👉 imusician.pro/en/products/digital-music-distribution
Since this video Google Ads has changed the step after selecting "Video." It now requires selection of ""Get Views," "Efficient Reach," "Target Frequency," "Non-skippable in-stream," "Drive Conversions," " Ad Sequence," and "Audio." Any advice on which is best to select?
We probably need an update since Google Ads did their own update - For me, I'd almost always go for "Drive Conversions", but to do this you'd need to have a "conversion tag" firing. If you're promoting a video on UA-cam this is not always possible so.... After that I would go for "Efficient Reach"
Come have a chat on community.imusician.pro and we can go into more detail
-SG
OR
You can hit "expert mode" and then you should be able to see the same settings wee see?
-SG
@@_iMusician_ I'll give these a try. I checked out the forum and found it a little too confusing. Perhaps there's a way as an iMusician "member" that I can send you some customized questions per the promoting of videos?
I from India
Hi!
-SG
I started my first Google ads kampagne with your tutorial. I plan to invest 400$ to get the 400$ credit for new customers. Thanks for the simple explanation, that helped me a lot!
Let us know if it worked!
-SG
@@_iMusician_ I'm finished with my campaigns and I must say that I'm a bit dissapointed. I got about 75000 views, 300 new subscribers and over 1000 hours watchtime. I got very few comments.
I didn't reached my goal to get into youtube partner program, because all views depending on ads will not count for the 4000h wtachtime needed for getting into the YT partner program. I think if I would have known this, I wouldn't have done it. The google ads support hasn't told me that, when I described them my plan to reach the requirement for YT partner program, instead they encouraged me to start my campaigns for that purpose.
@@_iMusician_ And you could add to your tutorial that it is very advisable to deliver ads not on smartphones, only on tablets, tvs and computers, the playtime of the videos from that devices is a lot longer than on samrtphones, also full views of the videos increase by factor 10 or more.
I hope you get more subscribers
So do we, thanks!
You have to pay everytime they view your ad?
It depends on the settings of your campaign but if you chose Pay Per View (PPV), yes you'll pay when and only when a user views the video (not the ad), so when they click on the ad and watch the video :)
I have been searching the internet for days and can't find any guidance on what to use for the actual ad copy for skippable in steam ads...
question: do you recommend we use the actual music video for the ad? Or do you suggest we create and upload separate short video clips using the most engaging clips & song section to use as the ad?
please help, thanks!!! 🙏
10:46 Thanks for this nice tutorial! It doesn't show me available estimated performance when I enter an amount though. It says that it isnt available in campaigns including similar videos. 🤔
I can't seem to replicate that issue - feel free to drop a message on community.imusician.pro and we'll see if we can help further
-SG
Supposedly on my google ads, it doesn’t show content exclusions. I’m not sure why it doesn’t show on me. Please help 🙏🏽
Hey Sulymar, it's really difficult to figure this out without screenshots etc.
I'd suggest heading over to community.imusician.pro/ where you can login and get an answer to your question
-SG
Hi I didn't figer how to obtain more likes ,com and subscribers if you have any tips it will be amazing thank you.
It's a long hard slog to get there! did your ads work - did you get more views? This would be a great discussion to have with other independent artists over on our community.imusician.pro
-SG
Hey man I ran a campaign with google ads and I tried running different methods
To gain engagement and everytime I get over 10k views or any high numbers I never get a single like or comment
I tried making a creative single cover for my song so it stands out but still doesn’t give any engagement whatsoever if u can help me with this i would appreciate it
Hey Monzy - where were you sending your Google Ads "to"? (e.g. what were you advertising)
FYI: we have a lot of discussions about Music Promotion over on the Community: community.imusician.pro/c/connect/music-promotion/51 Would be great if you wanted to also participate there.
-SG
@@_iMusician_ I was promoting a song no music video and I put it on youtube but it never really worked out for me on youtube
Hey Monzy, one of our Community Members (A2D) wrote a great post here: community.imusician.pro/t/how-to-promote-music-without-spending-lots-of-money/1338/3 His main recommendation was to focus on Instagram at the moment, and only use UA-cam if you have a video to go with the song. There are plenty more recommendations on the community.
From what we see - basically accept that this will be hard work, but continually releasing (e.g. 1x single per week / month) and keep growing your fanbase with each track over 1x year is the best way to start... and focussing on doing less... e.g. don't do every social channel, pick one and stick to it!
Hope this helps
-SG
This video needs an update. The choice of custom video campaign is no longer available
It is, you just need to select Expert Mode when creating a campaign to have access to all parameters very similar to those in the video
Over 500hr a minute my sweet Jesus.. that enough to make you want yo mama
It makes my wanna cry. How are are we supposed to keep up !
-SG