00:13 🎣 A strong UA-cam video hook requires clarity, avoiding jargon, and prioritizing clarity over cleverness. 01:52 🎭 For entertainment videos: characters, concept, and stakes are crucial. For educational videos: viewer, concept, and stakes take precedence. 03:30 🎁 The best scripts create building blocks towards the ultimate payoff, saving the big reveal for later, but offering smaller payoffs along the way. 05:23 📝 Common script mistake: lack of clarity in defining the big question or payoff, leading to unfocused and potentially rambling content. 06:44 🎨 When scripting, start with a free-flowing brainstorm, take breaks, then structure the script, tighten it up, and finally focus on retention by ordering sentences effectively. 08:50 🛑 Common retention killer: providing the payoff before establishing context, leading viewers to skip ahead and potentially lose interest. 10:52 🚀 Aha moments in scripts are crucial; highlighting them visually helps identify the pacing and engagement levels, ensuring a well-balanced video. 13:54 👥 Understanding your audience involves reviewing community sections, asking for feedback, and, like Jason Farmer, systematically analyzing comments to identify audience desires. 16:27 📉 Common retention graph pitfalls include giving away the ultimate payoff too early or spending too much time dissecting a point after revealing it. Context-dependent, but patterns can be observed. 16:41 📉 Swapping payoff and context timing is crucial; avoid early payoff followed by context to prevent viewer disengagement. 17:10 🕒 Long intros can lead to a drop in viewer interest; get into the main content quickly to maintain engagement. 18:19 📉 A gradual, consistent decline in the video may indicate a lack of focus or payoff; ensure clarity on the video's topic. 19:40 📜 UA-camrs should prioritize scripting, as it enhances intentionality, structure, and overall video quality. 22:12 🗣 Reading the script aloud helps UA-camrs capture their authentic tone and adjust the script for natural delivery. 24:41 🎙 Balancing teleprompter use and spontaneous moments creates authenticity and engages viewers effectively. 29:22 📈 A strong call to action is vital; avoid signaling the end of the video, use links, create curiosity gaps, and make promises to encourage viewers to watch more content. 31:58 🔄 Focus on key elements for script improvement: clarify the ultimate payoff in the hook, highlight mini payoffs, and use a compelling call to action.
George has some wonderful advice here. I was thinking about incorporating "mini hooks" throughout my content but he really explained it well here, including the concept of switching the context and the payoff. I also really enjoyed your question Jamie of how you can use scripts/teleprompters without loosing your voice. Thank you for taking the time to create this content!
Just watched this video and I gotta say it was super informative, they didn’t repeat the same answers as everyone else. I also like the 75/25 method when it comes to scripting and talking points. I like use the script to build the general context and ideal and sometimes just go off on something to elevate it a bit
There's also a tool launching that's basically an AI scriptwriting helper that trains on existing youtube channels of your choice, so you can try out different cadences, tones of voice, etc. Search for Skryptly, hope that helps!
This video was a lot more value packed than I expected. I love the context before payoff segment especially. @UA-cam more people need to see this video.
I watched all the interviews with George that I could find and I liked this one the best. Your questions target exactly the points that people want to know and can apply to their own videos. I also liked how you graphically illustrated important aspects. Great video!
Yep, Reddit and Twitter are great places to find topics to make videos about that are trending right now. Uploading content on topics which your audience care about *right now* is a simple way to get more viewers.
Scripted or not, this is one of the few videos I've watched from beginning to end (the only other videos I've watched from beginning to end is anything by Salem Tovar & also Lucy Worsley). There's so much good info and it's interesting! I even stopped to take note of the Prompt Smart Pro that was recommended. Thanks so much
Glad you found the video useful! Prompt Smart Pro is a great app that I've used for a very long time until I got the new Elgato teleprompter. I made a UA-cam Short explaining how useful it is, I'd check it out!
One of my favorite shows from the 90s always kept me hooked with the writer's humor that left quiet moments after a joke where body/facial language really let the point settle in
Wow! Great video. It’s so useful. I’m doing graphic design for a blind software developer and gamer who streams multiple times a week on Twitch and now UA-cam. This has so many useful tips for editing the streams into polished UA-cam long format and shorts. It’s so helpful/accessible that almost all the important content here is in audio format. We’re working on his first edited one this week. I’ve also finally caved to everyone that’s been telling me to do UA-cam - I do tech talks, am a content writer, and ex-teacher. I’ll be posting my first edited video tomorrow. Thanks for giving some guidance for structure! I love that 75/25 is an option. ❤
1.1k views!?! That’s it!? Damn. I feel sorry for content creators who missed this one. Great work.
Still thinking this..
The channel is a sleeping giant haha, thanks for nice words Tijuana!
@@JamieWhiffen Great insight. Where can we see examples of some outstanding retention graphs?
And here we are 8 months later at 21,000 views. This is why UA-cam works.
11 months later and it’s now 33k views.
00:13 🎣 A strong UA-cam video hook requires clarity, avoiding jargon, and prioritizing clarity over cleverness.
01:52 🎭 For entertainment videos: characters, concept, and stakes are crucial. For educational videos: viewer, concept, and stakes take precedence.
03:30 🎁 The best scripts create building blocks towards the ultimate payoff, saving the big reveal for later, but offering smaller payoffs along the way.
05:23 📝 Common script mistake: lack of clarity in defining the big question or payoff, leading to unfocused and potentially rambling content.
06:44 🎨 When scripting, start with a free-flowing brainstorm, take breaks, then structure the script, tighten it up, and finally focus on retention by ordering sentences effectively.
08:50 🛑 Common retention killer: providing the payoff before establishing context, leading viewers to skip ahead and potentially lose interest.
10:52 🚀 Aha moments in scripts are crucial; highlighting them visually helps identify the pacing and engagement levels, ensuring a well-balanced video.
13:54 👥 Understanding your audience involves reviewing community sections, asking for feedback, and, like Jason Farmer, systematically analyzing comments to identify audience desires.
16:27 📉 Common retention graph pitfalls include giving away the ultimate payoff too early or spending too much time dissecting a point after revealing it. Context-dependent, but patterns can be observed.
16:41 📉 Swapping payoff and context timing is crucial; avoid early payoff followed by context to prevent viewer disengagement.
17:10 🕒 Long intros can lead to a drop in viewer interest; get into the main content quickly to maintain engagement.
18:19 📉 A gradual, consistent decline in the video may indicate a lack of focus or payoff; ensure clarity on the video's topic.
19:40 📜 UA-camrs should prioritize scripting, as it enhances intentionality, structure, and overall video quality.
22:12 🗣 Reading the script aloud helps UA-camrs capture their authentic tone and adjust the script for natural delivery.
24:41 🎙 Balancing teleprompter use and spontaneous moments creates authenticity and engages viewers effectively.
29:22 📈 A strong call to action is vital; avoid signaling the end of the video, use links, create curiosity gaps, and make promises to encourage viewers to watch more content.
31:58 🔄 Focus on key elements for script improvement: clarify the ultimate payoff in the hook, highlight mini payoffs, and use a compelling call to action.
thanks! wow
Thanks for the summary! That's TOP!!!
You're awesome - thanks!
George has some wonderful advice here. I was thinking about incorporating "mini hooks" throughout my content but he really explained it well here, including the concept of switching the context and the payoff.
I also really enjoyed your question Jamie of how you can use scripts/teleprompters without loosing your voice.
Thank you for taking the time to create this content!
Just watched this video and I gotta say it was super informative, they didn’t repeat the same answers as everyone else.
I also like the 75/25 method when it comes to scripting and talking points. I like use the script to build the general context and ideal and sometimes just go off on something to elevate it a bit
I appreciate you watching, the 75/25 method is key for scripting and changes the game for a lot of creators once they learn it.
This video should be watched over and over again. Perfectly thought questions and awesome tips. Great work overall!
There's also a tool launching that's basically an AI scriptwriting helper that trains on existing youtube channels of your choice, so you can try out different cadences, tones of voice, etc. Search for Skryptly, hope that helps!
This video was a lot more value packed than I expected.
I love the context before payoff segment especially.
@UA-cam more people need to see this video.
Value-packed is what I was aiming for, so super happy you found it to be that way - thanks for watching!
So useful. Your questions get to the key things I need help with. Thanks.
Did video is way too underrated!! 🤯🔥
Great content. Lots of nuggets in here. I learnt a lot.
Thank You!
Trying to find someone that understands this and also a content creator. Anyone who want to connect?
Remember everyone: be clear, not clever!
Great video!:)
“Be clear not clever.” How clever - and clear!
@@shawncanderson nice lol
I watched all the interviews with George that I could find and I liked this one the best. Your questions target exactly the points that people want to know and can apply to their own videos. I also liked how you graphically illustrated important aspects. Great video!
i like the one with jay clouse the best but they are all great
Thanks! I spend a lot of time thinking about what exactly beginner's struggle with, happy to hear you found this useful.
I wonder if all these principles apply to when you are just trying to teach a skill?
16:23
My videos are retentionally challenged in all 3 ways, I shall change my ways
Why You Can't Stop Watching: How UA-camrs Hold Your Interest - ua-cam.com/video/7utnr7eoCBs/v-deo.html
What a great video!! Very informative..thank you!!
How to know what your audience wants: fourms and community spaces where people ask questions.
Yep, Reddit and Twitter are great places to find topics to make videos about that are trending right now. Uploading content on topics which your audience care about *right now* is a simple way to get more viewers.
Thanks a lot. I may have to watch more than once to get it. But I appreciate the advice!
This is a great video to come back to time and time again. We often need to be reminded more than we need to be taught.
Scripted or not, this is one of the few videos I've watched from beginning to end (the only other videos I've watched from beginning to end is anything by Salem Tovar & also Lucy Worsley). There's so much good info and it's interesting! I even stopped to take note of the Prompt Smart Pro that was recommended. Thanks so much
Glad you found the video useful! Prompt Smart Pro is a great app that I've used for a very long time until I got the new Elgato teleprompter. I made a UA-cam Short explaining how useful it is, I'd check it out!
Amazing, thank you for this interview. I took so many takeaways. For me, it's hard to write a script for a video, it's even harder without a script.
You're so welcome - I'm glad you found it useful!
Great content, thanks 😊
Wooow not clever but clear😂😂😂Got it sir🎉
This is crazy helpful
Glad you found it useful!
great video! I added to my notes
Awesome, thanks for watching MeikaiBry!
cool
Thank you for the tips
Appreciate you watching Ajay!
Great content 🎉
Don't know why this doesn't have that many views, great content glad I found this out!
One of my favorite shows from the 90s always kept me hooked with the writer's humor that left quiet moments after a joke where body/facial language really let the point settle in
i thought this had like 500k views but this video was well made! well done!
Such pracitcal advice :) I was taking notes to implement this on my next videos:)
Great content !
Thanks for watching, I'm glad you found it useful!
Really good interview. Thank you. Your questions were insightful and elicited valuable answers. Thanks again.
I appreciate the kind words, Andrew. I do my best to answer direct and snappy questions!
Just what I need as I begin stepping into the UA-cam world. Great interview!
So much value here Jamie - thanks!
Digital gold, thank you for the vid!
great interview and great graphics man. had to sub! thank you so much
Amazing bro it really help
total nugget goldmine. Keep it up, Jamie and George!
Thanks!
Appreciate the tip good sir!
Took notes as I watched. My wife and I are wanting to start creating content and this was helpful for me as I start writing. Thank you!
Glad it was helpful! I'm sure you and your wife will have a fantastic channel with these tips.
Wow! Great video. It’s so useful. I’m doing graphic design for a blind software developer and gamer who streams multiple times a week on Twitch and now UA-cam. This has so many useful tips for editing the streams into polished UA-cam long format and shorts.
It’s so helpful/accessible that almost all the important content here is in audio format. We’re working on his first edited one this week.
I’ve also finally caved to everyone that’s been telling me to do UA-cam - I do tech talks, am a content writer, and ex-teacher. I’ll be posting my first edited video tomorrow.
Thanks for giving some guidance for structure! I love that 75/25 is an option. ❤
Good luck on your UA-cam journey, it's a tough but fun one and thanks for subscribing!
So much value here!! Thank you. 🙏🏾
Very good video, many thanks 🙏
Thanks for sharing it.
Thank you for all this educating info.
Any time!
So helpful, great interview!!
Glad you enjoyed it!